Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.674
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4057734297330.0
  • FreeCF/Share 6.6072
  • PFCF 41.0839
  • PE 36.6486
  • Debt/Assets 0.3128
  • DivYield 0.0101
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Musk's X, xAI Sue Apple, OpenAI for Alleged 'Anticompetitive Scheme'
AAPL
Published: August 25, 2025 by: Investopedia
Sentiment: Negative

Elon Musk followed through on his threat. Musk's companies X and xAI on Monday sued Apple and OpenAI in Texas federal court, alleging they have engaged in an "anticompetitive scheme" that prevents competitors like xAI's Grok from competing fairly and ascending the App Store charts.

Read More
image for news Musk's X, xAI Sue Apple, OpenAI for Alleged 'Anticompetitive Scheme'
Musk's AI startup sues OpenAI and Apple over anticompetitive conduct
AAPL
Published: August 25, 2025 by: The Guardian
Sentiment: Negative

Lawsuit accuses companies of ‘conspiracy to monopolize markets for smartphones and generative AI chatbots'

Read More
image for news Musk's AI startup sues OpenAI and Apple over anticompetitive conduct
Elon Musk's xAI sues Apple and OpenAI, alleging anticompetitive collusion
AAPL, MSFT
Published: August 25, 2025 by: TechCrunch
Sentiment: Negative

Elon Musk's X and xAI filed a lawsuit against Apple and OpenAI on Monday, alleging that the two companies are colluding to stifle competition.

Read More
image for news Elon Musk's xAI sues Apple and OpenAI, alleging anticompetitive collusion
Elon Musk Sues Apple, OpenAI
AAPL, MSFT
Published: August 25, 2025 by: Bloomberg Technology
Sentiment: Negative

Bloomberg's Mark Gurman details the latest on Apple as Elon Musk files a lawsuit against the tech giant and OpenAI, accusing them of unfairly favoring OpenAI on its smartphones. He joins Caroline Hyde on “Bloomberg Tech.

Read More
image for news Elon Musk Sues Apple, OpenAI
Elon Musk startup xAI sues Apple, ChatGPT creator over competitive practices
AAPL
Published: August 25, 2025 by: Proactive Investors
Sentiment: Negative

Tesla Inc founder Elon Musk's artificial intelligence startup xAI is suing Apple Inc (NASDAQ:AAPL, ETR:APC) and ChatGPT, claiming both companies illegally conspired to stifle competition for artificial intelligence. In a legal filing in US federal court in Texas on Monday, xAI's stated that Apple and OpenAI have "locked up markets to maintain their monopolies and prevent innovators like X and xAI from competing.

Read More
image for news Elon Musk startup xAI sues Apple, ChatGPT creator over competitive practices
Elon Musk Sues Apple, OpenAI Over iPhone AI Deal
AAPL, MSFT
Published: August 25, 2025 by: CNET
Sentiment: Negative

The lawsuit alleges that Apple and OpenAI's deal to bring ChatGPT to iPhone users is an "anti-competitive scheme" that hurts competitors like xAI.

Read More
image for news Elon Musk Sues Apple, OpenAI Over iPhone AI Deal
Elon Musk's xAI Sues Apple Over Claims It Favors OpenAI
AAPL, MSFT
Published: August 25, 2025 by: NYTimes
Sentiment: Negative

Mr. Musk's artificial intelligence company, xAI, claimed that its Grok chatbot app was being artificially suppressed in Apple's App Store.

Read More
image for news Elon Musk's xAI Sues Apple Over Claims It Favors OpenAI
Apple Patches Security After ‘Extremely Sophisticated' Cyberattack
AAPL
Published: August 25, 2025 by: PYMNTS
Sentiment: Neutral

Apple has reportedly patched a zero-day flaw in its ImageIO framework. That's according to a report Friday (Aug. 22) by Dark Reading, which noted this is the latest in a string of zero-day vulnerabilities the company has disclosed this year.

Read More
image for news Apple Patches Security After ‘Extremely Sophisticated' Cyberattack
Elon Musk sues Apple, Sam Altman's OpenAI for allegedly colluding to crush xAI
AAPL, MSFT
Published: August 25, 2025 by: New York Post
Sentiment: Negative

Billionaire Elon Musk filed a bombshell lawsuit against Apple and Sam Altman's OpenAI on Monday, accusing the two tech giants of illegally colluding to stifle his companies X and xAI.

Read More
image for news Elon Musk sues Apple, Sam Altman's OpenAI for allegedly colluding to crush xAI
Apple plotting iPhone lineup overhaul, including ‘foldable' version by 2026: report
AAPL
Published: August 25, 2025 by: New York Post
Sentiment: Negative

Apple is reportedly plotting a major shakeup of its iPhone lineup as it looks to jump start the iconic smartphone's sagging sales.

Read More
image for news Apple plotting iPhone lineup overhaul, including ‘foldable' version by 2026: report
Elon Musk's companies sue Apple and OpenAI, accusing them of an 'anticompetitive scheme'
AAPL, MSFT
Published: August 25, 2025 by: Business Insider
Sentiment: Neutral

Elon Musk is following through on his threat to sue Apple — and he's launched yet another lawsuit against OpenAI, too. Two of Musk's companies sued Apple and OpenAI on Monday, accusing them of using their respective market position in the smartphone and generative AI markets to stifle the growth potential of his own tech companies.

Read More
image for news Elon Musk's companies sue Apple and OpenAI, accusing them of an 'anticompetitive scheme'
Elon Musk's xAI Sues Apple, OpenAI, Alleging ‘Monopolists' Thwart AI Competition
AAPL, MSFT
Published: August 25, 2025 by: WSJ
Sentiment: Negative

Musk said the partnership between OpenAI and the iPhone-maker has given the ChatGPT-maker access to “billions of user prompts.”

Read More
image for news Elon Musk's xAI Sues Apple, OpenAI, Alleging ‘Monopolists' Thwart AI Competition
Elon Musk's X and xAI sue Apple, OpenAI for allegedly violating antitrust law
AAPL, MSFT
Published: August 25, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's MacKenzie Sigalos joins 'Money Movers' to discuss Elon Musk's latest lawsuit against Apple.

Read More
image for news Elon Musk's X and xAI sue Apple, OpenAI for allegedly violating antitrust law
AAPL, AMZN and GOOGL Forecast – Major Stocks Drift in Premarket
AAPL, AMZN, GOOG, GOOGL
Published: August 25, 2025 by: FXEmpire
Sentiment: Negative

The three major stocks in this analysis all look a bit lost in the premarket trading of Monday, but ultimately, all are positive from a longer-term standpoint. At this juncture, I have no interest in shorting any of them.

Read More
image for news AAPL, AMZN and GOOGL Forecast – Major Stocks Drift in Premarket
Apple May Use Google Gemini AI to Power Revamped Siri
AAPL, GOOG, GOOGL
Published: August 22, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple is in early discussions about using Google Gemini to power a revamped version of its Siri voice assistant. The work is part of an effort to catch up in generative AI, a field where the company arrived late and then struggled to gain traction.

Read More
image for news Apple May Use Google Gemini AI to Power Revamped Siri
Sripada: AAPL Lags in A.I. Software, OpenAI Perfect Candidate for Buildout
AAPL
Published: August 22, 2025 by: Schwab Network
Sentiment: Negative

Shashank Sripada argues that no one can surpass Apple's (AAPL) "operational prowess and supply chains," though it's a different story for software. He considers the company's lack of GPUs a critical hinderance to growth as its peers advance in A.I.

Read More
image for news Sripada: AAPL Lags in A.I. Software, OpenAI Perfect Candidate for Buildout
Dell Technologies vs. Apple: Which PC Maker Stock is a Better Buy?
AAPL, DELL
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Dell Technologies DELL and Apple AAPL are leading personal computer (PC) makers in a market that is now expected to see year-over-year shipment growth of 4.1% in 2025, per IDC. Global PC shipment volume is expected to hit 274 million in 2025, driven by growing demand for artificial intelligence (AI)-powered PCs and the transition to Microsoft Windows 11.

Read More
image for news Dell Technologies vs. Apple: Which PC Maker Stock is a Better Buy?
Apple is in talks to use Google's Gemini for Siri revamp, report says
AAPL, GOOG, GOOGL
Published: August 22, 2025 by: TechCrunch
Sentiment: Neutral

Apple is falling behind in the race to transform Siri into an AI assistant that's as powerful as its competitors. As consumers grow more impatient, Apple is considering using another company's tech instead of developing its own.

Read More
image for news Apple is in talks to use Google's Gemini for Siri revamp, report says
Apple in talks to use Google's Gemini AI to power revamped Siri: report
AAPL, GOOGL
Published: August 22, 2025 by: New York Post
Sentiment: Positive

Shares of both companies extended gains in afternoon trading following the report.

Read More
image for news Apple in talks to use Google's Gemini AI to power revamped Siri: report
Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports
AAPL, GOOG, GOOGL
Published: August 22, 2025 by: Reuters
Sentiment: Positive

Apple is in early talks to use Google's Gemini AI to revamp the Siri voice assistant, Bloomberg News reported on Friday, citing people familiar with the matter.

Read More
image for news Apple in talks to use Google's Gemini AI to power revamped Siri, Bloomberg News reports
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
AAPL, PSTG
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Read More
image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
Google's Pixel 10 Is All Mama Mia, Apple's Siri Still MIA
AAPL, GOOG, GOOGL
Published: August 22, 2025 by: Benzinga
Sentiment: Positive

The AI phone wars have officially arrived—and for now, Alphabet Inc‘s GOOGL GOOG Google is lapping Apple Inc AAPL. With the Pixel 10, Google isn't just showing off flashy tricks, it's delivering AI that feels genuinely useful.

Read More
image for news Google's Pixel 10 Is All Mama Mia, Apple's Siri Still MIA
Inside Texas Instruments' $60 billion U.S. megaproject, where Apple will make iPhone chips
AAPL, TXN
Published: August 22, 2025 by: CNBC
Sentiment: Positive

Apple committed to making iPhone chips at Texas Instruments' new U.S. factories. CNBC got an exclusive first look inside TI's $60 billion megaproject.

Read More
image for news Inside Texas Instruments' $60 billion U.S. megaproject, where Apple will make iPhone chips
Apple boosts subscription price for TV+ to $12.99
AAPL
Published: August 21, 2025 by: Reuters
Sentiment: Positive

Apple will raise the price of streaming service Apple TV+ by $3 starting Thursday, following a similar move by Comcast-owned NBCUniversal's Peacock.

Read More
image for news Apple boosts subscription price for TV+ to $12.99
Apple TV+ is hiking prices 30% as streaming inflation marches on
AAPL
Published: August 21, 2025 by: Business Insider
Sentiment: Negative

Apple TV+ subscribers are getting hit with a 30% price increase on the monthly plan. Apple's streamer is still cheaper than most of its ad-free competitors.

Read More
image for news Apple TV+ is hiking prices 30% as streaming inflation marches on
Apple TV+ hikes subscription for third time in three years
AAPL
Published: August 21, 2025 by: CNBC
Sentiment: Negative

Apple increased prices on its Apple TV+ streaming service to $13 a month, in its first hike since 2023. Apple said the new price will hit current subscribers 30 days after their next renewal date.

Read More
image for news Apple TV+ hikes subscription for third time in three years
Apple Fitness Chief Accused of Toxic Workplace Culture and Harassment
AAPL
Published: August 21, 2025 by: NYTimes
Sentiment: Negative

Workers say the executive was volatile and retaliated when they cooperated with an investigation. Apple denies the claims.

Read More
image for news Apple Fitness Chief Accused of Toxic Workplace Culture and Harassment
Trump Wins
AAPL, ADP, BAM, BEPC, BN, FTS, LMAT, MSFT, SBUX, SPY, TU, V, WCN
Published: August 21, 2025 by: Seeking Alpha
Sentiment: Neutral

I like that Telus is deleveraging, and I'll be following how much revenue the co-location of cell towers could bring to the table now that Telus's tower network is half-owned by a third party. I see lots of smoke around the U.S. economy. If goods prices increase, consumers will have difficulty coping with more inflation. It could lead to a softer job market. Microsoft crushed expectations with another strong quarter.

Read More
image for news Trump Wins
Trade Tracker: Joe Terranova trims Apple
AAPL
Published: August 20, 2025 by: CNBC Television
Sentiment: Neutral

Joe Terranova, senior managing director at Virtus Investment Partners, joins CNBC's "Halftime Report" to detail his latest Apple trade.

Read More
image for news Trade Tracker: Joe Terranova trims Apple
Google Is Beating Apple on Smartphone AI
AAPL, GOOG, GOOGL
Published: August 20, 2025 by: WSJ
Sentiment: Positive

I'm an iPhone user. These are the smart tools I'm most jealous of in Google's new Pixel 10.

Read More
image for news Google Is Beating Apple on Smartphone AI

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.