Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Apple or America? The iPhone Maker Now Has a Better Credit Rating Than the U.S.
AAPL
Published: May 20, 2025 by: Barrons
Sentiment: Positive

Moody's still has a perfect Aaa rating on Apple's bonds. Yields for long-term Apple debt are higher than the 10-Year Treasury as well.

Read More
image for news Apple or America? The iPhone Maker Now Has a Better Credit Rating Than the U.S.
Apple to open its AI models to developers, Bloomberg News reports
AAPL
Published: May 20, 2025 by: Reuters
Sentiment: Positive

Apple is preparing to allow third-party developers to write software using its artificial intelligence models, in a push to boost the creation of new applications, Bloomberg News reported on Tuesday, citing people with knowledge of the matter.

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image for news Apple to open its AI models to developers, Bloomberg News reports
Apple reportedly plans to let developers build on top of its AI
AAPL
Published: May 20, 2025 by: TechCrunch
Sentiment: Positive

Apple plans to release a new set of AI products and frameworks at its Worldwide Developers Conference (WWDC) this June, including tools that'll let third-party developers create software using Apple AI models, per a Bloomberg report.

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image for news Apple reportedly plans to let developers build on top of its AI
Apple will hold WWDC from June 9
AAPL
Published: May 20, 2025 by: TechCrunch
Sentiment: Neutral

Apple sent invites for its developer-focused event, Worldwide Developers Conference (WWDC), which will be held from June 9 to June 13 with an “On the horizon” tagline.

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image for news Apple will hold WWDC from June 9
Moody's U.S. Debt Downgrade: Stocks Poised To Benefit
AAL, AAPL, CCL, CUK, F, GM, GOOG, GOOGL, JNJ, KVUE, MSFT, UAL
Published: May 19, 2025 by: Seeking Alpha
Sentiment: Positive

Corporations play a vital and often benevolent role in capitalist societies, supporting economic growth and innovation with more conservative balance sheets than their governments. Microsoft, Apple and Johnson & Johnson hold Moody's highest credit rating of Aaa, reflecting exceptional financial strength and stability. Alphabet and Berkshire Hathaway are rated Aa2 by Moody's, indicating very high credit quality, just below the top tier.

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image for news Moody's U.S. Debt Downgrade: Stocks Poised To Benefit
Apple Struggles to Crack AI
AAPL
Published: May 19, 2025 by: Bloomberg Technology
Sentiment: Negative

Apple is struggling to keep up with rivals in artificial intelligence. Bloomberg's Mark Gurman explains how the iPhone maker fell so far behind.

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image for news Apple Struggles to Crack AI
US judge orders Apple to reappear in court to explain refusal to comply with antitrust ruling
AAPL
Published: May 19, 2025 by: New York Post
Sentiment: Negative

Apple is facing mounting legal trouble after a federal judge issued an order demanding the company explain its refusal to comply with a court injunction stemming from its high-profile antitrust dispute with Epic Games.

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image for news US judge orders Apple to reappear in court to explain refusal to comply with antitrust ruling
Mag 7 Mixed Picture: AMZN & AAPL Battle Tariffs, Bumpy Road for TSLA
AAPL, AMZN, TSLA
Published: May 19, 2025 by: Schwab Network
Sentiment: Neutral

Jim Worden says he and his firm "really, really like" Nvidia (NVDA) and notes Broadcom (AVGO) as a rising competitor in the A.I. hardware space.

Read More
image for news Mag 7 Mixed Picture: AMZN & AAPL Battle Tariffs, Bumpy Road for TSLA
Apple vs. HP: Which PC Maker Stock is a Better Buy Right Now?
AAPL, HPQ
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple AAPL and HP HPQ are well-known personal computer (PC) makers in a market that is expected to see year-over-year shipment growth of 2.1% in 2025, per IDC. Global PC shipment is expected to witness a CAGR of 0.4% between 2025 and 2029 to hit 422.6 million in 2029.

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image for news Apple vs. HP: Which PC Maker Stock is a Better Buy Right Now?
Apple faces U.S. backlash over Alibaba China AI deal
AAPL, BABA
Published: May 19, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Deirdre Bosa joins 'Money Movers' with the latest details on U.S. scrutiny of Apple's relationship with Alibaba.

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image for news Apple faces U.S. backlash over Alibaba China AI deal
Why MiLi MiTag Duo Is the Best Tracker: MiTag vs. Tile, Chipolo, Pebblebee, and Apple AirTag
AAPL
Published: May 19, 2025 by: GlobeNewsWire
Sentiment: Neutral

Shenzhen, China, May 19, 2025 (GLOBE NEWSWIRE) -- The Bluetooth tracker market has exploded since Apple shook things up with AirTag in 2021, yet every major brand still forces shoppers to pick a side: iPhone or Android. MiLi's new MiTag Duo ends that dilemma. It is the first Bluetooth tracker that carries official certification from both Apple and Google in a single piece of hardware. With one tap you add it to Find My on iOS, or factory reset and pair it to Find My Device on Android. Switch phones, keep the same tag—no costly repurchase, no orphaned trackers.

Read More
image for news Why MiLi MiTag Duo Is the Best Tracker: MiTag vs. Tile, Chipolo, Pebblebee, and Apple AirTag
Nasdaq 100: Tesla, Apple, Palantir Slide After US Credit Downgrade Sparks Selloff
AAPL, PLTR, TSLA
Published: May 19, 2025 by: FXEmpire
Sentiment: Negative

Nasdaq 100 drops as Moody's US credit downgrade lifts yields; tech stocks like Tesla, Apple, and Palantir lead losses in a cautious stock market.

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image for news Nasdaq 100: Tesla, Apple, Palantir Slide After US Credit Downgrade Sparks Selloff
The 3 Best Warren Buffett Picks of All Time (And the 3 Worst)
AAPL, AXP, KO
Published: May 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral

As Berkshire Hathaway (NYSE:BRK-B) CEO Warren Buffett steps to the side to make way for a new chief executive at the investing conglomerate, investors of all stripes will certainly be lining up to learn whatever lessons can be learned from his six decades leading one of the world's most respected and renowned companies.

Read More
image for news The 3 Best Warren Buffett Picks of All Time (And the 3 Worst)
Apple Stock Faces Major Legal Risks. Here's How Bad It Could Get, Says Analyst.
AAPL
Published: May 19, 2025 by: Barrons
Sentiment: Negative

Evercore's Amit Daryanani says Apple faces a threat to around 20% of its earnings if two legal threats turn out badly.

Read More
image for news Apple Stock Faces Major Legal Risks. Here's How Bad It Could Get, Says Analyst.
Russian court fines Apple for violating 'LGBT propaganda' law
AAPL
Published: May 19, 2025 by: Reuters
Sentiment: Neutral

A Russian court has fined U.S. tech giant Apple 7.5 million roubles ($93,500) for three separate breaches of Russian rules on what Moscow calls LGBT propaganda, the Moscow courts' press office said on Monday.

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image for news Russian court fines Apple for violating 'LGBT propaganda' law
Apple and Alibaba shares Fall after US officials reportedly question AI partnership
AAPL, BABA
Published: May 19, 2025 by: Proactive Investors
Sentiment: Negative

Shares in Apple Inc (NASDAQ:AAPL, ETR:APC) and Alibaba Group (NYSE:BABA) dropped on Monday after reports that a potential artificial intelligence partnership between the two companies is facing scrutiny from US officials. Alibaba fell 3.4% in Hong Kong trading, while Apple lost 1.4% in premarket trading, following a report by the New York Times that the White House and members of the House Select Committee on China have raised concerns about a deal that would bring Alibaba's AI tools to iPhones sold in China.

Read More
image for news Apple and Alibaba shares Fall after US officials reportedly question AI partnership
Saying Goodbye to An Era: The 3 Stocks Buffett Will Be Best Known For
AAPL, AXP, BRK-A, BRK-B, KO
Published: May 19, 2025 by: 24/7 Wall Street
Sentiment: Neutral

For long-term investors, Berkshire Hathaway (NYSE:BRK-B) has been one of the truly rare unicorns that's been worth holding onto for the very, very long-term.

Read More
image for news Saying Goodbye to An Era: The 3 Stocks Buffett Will Be Best Known For
Big Tech's great flattening is happening because it's out of options
AAPL, AMZN, GOOG, GOOGL, META
Published: May 19, 2025 by: Business Insider
Sentiment: Negative

This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here.

Read More
image for news Big Tech's great flattening is happening because it's out of options
Magnificent 7 Stocks Shift Toward Stability and Selective Growth
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: May 19, 2025 by: MarketBeat
Sentiment: Neutral

Financial markets often operate in cycles of hype and hesitation. At times, investor sentiment pushes a handful of stocks into the spotlight, only for uncertainty or macroeconomic shifts to temper expectations.

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image for news Magnificent 7 Stocks Shift Toward Stability and Selective Growth
Bull Case "Back on the Table" for Apple, Microsoft, and Palantir Following Trade Truce, Says Dan Ives
AAPL, MSFT, PLTR
Published: May 18, 2025 by: The Motley Fool
Sentiment: Neutral

Things were looking extremely difficult for technology companies just a few weeks ago. President Donald Trump announced tariffs on imports from countries around the world -- and an especially high tariff of 145% on imports from China.

Read More
image for news Bull Case "Back on the Table" for Apple, Microsoft, and Palantir Following Trade Truce, Says Dan Ives
Trump's $10 Trillion Dollar Floodgates Are Going To Dump Money On These Stocks
AAPL, NVDA, ORCL, TSM
Published: May 18, 2025 by: 24/7 Wall Street
Sentiment: Neutral

President Trump's talk of $10 trillion in investment commitments to the U.S. is staggering By Independence Day, expected enactment of tax cuts (15% effective tax on U.S.

Read More
image for news Trump's $10 Trillion Dollar Floodgates Are Going To Dump Money On These Stocks
The Mag 7 Can Lead This Rebound, Buy Apple and Alphabet Stock, Says Pro
AAPL, GOOG
Published: May 18, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven stocks have done more of their fair share of the heavy lifting amid the latest rebound from the Trump tariff sell-off worsened by the infamous Liberation Day, which effectively saw Trump add salt into the wounds of a market already feeling the sting of prior tariff threats.

Read More
image for news The Mag 7 Can Lead This Rebound, Buy Apple and Alphabet Stock, Says Pro
U.S. lawmakers have concerns about Apple-Alibaba deal
AAPL, BABA
Published: May 18, 2025 by: TechCrunch
Sentiment: Negative

The Trump administration and congressional officials are scrutinizing a deal between Apple and Alibaba that would bring Alibaba-powered AI features to iPhones sold in China, according to The New York Times.

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image for news U.S. lawmakers have concerns about Apple-Alibaba deal
Apple Is Threatening to Challenge Alphabet's Empire: Is the Stock a Buy?
AAPL
Published: May 17, 2025 by: The Motley Fool
Sentiment: Negative

Apple (AAPL -0.07%) has faced a wave of headwinds this year, including the prospects of higher costs, thanks to President Trump's tariff policies. The iPhone maker does significant manufacturing abroad, especially in China, the current administration's favorite tariff target.

Read More
image for news Apple Is Threatening to Challenge Alphabet's Empire: Is the Stock a Buy?
The Best Warren Buffett Stocks to Buy With $500 Right Now
AAPL, AXP, BRK-A, BRK-B
Published: May 17, 2025 by: The Motley Fool
Sentiment: Positive

Warren Buffett is one of the best investors the world has ever seen. From 1965 through 2024, a $100 investment in Berkshire Hathaway would have turned into $5.5 million.

Read More
image for news The Best Warren Buffett Stocks to Buy With $500 Right Now
Epic Games asks judge to force Apple to approve Fortnite
AAPL
Published: May 17, 2025 by: TechCrunch
Sentiment: Neutral

Epic Games is escalating its efforts to pressure Apple to allow its game Fortnite into its App Store, with a new court filing asking Judge Yvonne Gonzalez Rogers to require that Apple “accept any compliant version of Fortnite onto the U.S. storefront of the App Store.”

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image for news Epic Games asks judge to force Apple to approve Fortnite
Why Making iPhones in the US Is a ‘Non-Starter,' Wedbush Says, as Trump Pressures Apple
AAPL
Published: May 16, 2025 by: Investopedia
Sentiment: Negative

President Trump wants Apple (AAPL) to make iPhones in the U.S. Wall Street analysts say that's not likely to happen.

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image for news Why Making iPhones in the US Is a ‘Non-Starter,' Wedbush Says, as Trump Pressures Apple
Apple Stock: President Trump Had A Point In Qatar Meeting
AAPL
Published: May 16, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc. is a stock I own, but one I have not added to on the downturn due to their meager growth rates. Trump continued to push for Apple reshoring while in meetings with CEO Tim Cook in Qatar. Apple has one of the lowest spend as a percentage of revenue on R&D for the MAG7.

Read More
image for news Apple Stock: President Trump Had A Point In Qatar Meeting
Apple Pay services resolved after outage, company says
AAPL
Published: May 16, 2025 by: CNBC
Sentiment: Neutral

Apple users experienced problems with a range of the company's payment features on Friday. The company's Wallet and Apple Pay features were the last to be resolved, according to the company's support site.

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image for news Apple Pay services resolved after outage, company says
Epic Games' 'Fortnite' Offline on iOS as Firm Says Apple Blocked Game's Return
AAPL
Published: May 16, 2025 by: Investopedia
Sentiment: Neutral

Epic Games' popular video game "Fortnite" is unavailable on iOS devices around the globe after the company said Apple (AAPL) blocked its submission to return to the App Store in the U.S., and Epic Games Store internationally.

Read More
image for news Epic Games' 'Fortnite' Offline on iOS as Firm Says Apple Blocked Game's Return

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.