Automate Your Wheel Strategy on AAPL
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 46.9295
- Debt/Equity 0.1507
- CurrentRatio 0.868
- ROIC 0.4983
- MktCap 3096191340000.0
- FreeCF/Share 7.0897
- PFCF 29.3042
- PE 31.1177
- Debt/Assets 0.0299
- DivYield 0.0049
- ROE 1.5492
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
---|---|---|---|---|---|---|---|
Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Apple offers additional trade-in discounts for new iPhones in China
Published: May 23, 2025 by: Reuters
Sentiment: Positive
Apple is offering additional trade-in discounts for new iPhones in China until June 18, according to its website on Friday.
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Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
Published: May 22, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly plans to introduce artificial intelligence (AI)-enhanced smart glasses that would compete with Meta's Ray-Bans. The company aims to produce a large quantity of prototypes by the end of the year and then release the smart glasses at the end of 2026, Bloomberg reported Thursday (May 22), citing unnamed sources.
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APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, is investigating potential claims against Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) on behalf of Apple stockholders. Our investigation concerns whether Apple has violated the federal securities laws and/or engaged in other unlawful business practices.
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Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
Published: May 22, 2025 by: Benzinga
Sentiment: Positive
Goldman Sachs analyst Michael Ng maintained a Buy rating on Apple Inc AAPL with a price forecast of $253 on Wednesday, ahead of Apple's WWDC 2025 Keynote scheduled for June 9.
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Kraken Tokenizes Apple, Nvidia, Tesla Shares
Published: May 22, 2025 by: Bloomberg Technology
Sentiment: Positive
Crypto exchange Kraken will allow customers outside the US to buy Apple, Nvidia, and Tesla shares as digital tokens, giving them 24-hour access to trading. Arjun Sethi, Kraken co-CEO, explains the move on "Bloomberg Technology.
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Apple's Biggest Risk Isn't Competition--It's The Consumer
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Negative
Apple Inc.'s core business model is vulnerable in a high-rate, low-confidence macro environment as its products are discretionary and heavily reliant on consumer financing. Despite record earnings and strong cash flow, cracks are emerging for AAPL: falling product margins, slowing hardware growth, and increased reliance on services and financial engineering. Rising interest rates, deteriorating consumer sentiment, and tariff risks threaten both demand and Apple's supply chain, especially with China's exposure and shifting global trade policies.
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Apple will ultimately get AI right, says Maxim Group's Tom Forte
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive
Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple following the news of OpenAi investing in former iPhone designers company.
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When 20,000 devices were paralyzed by a bad update, a Georgia health system turned to Apple
Published: May 22, 2025 by: CNBC
Sentiment: Positive
Emory Healthcare on Thursday announced its Emory Hillandale Hospital will be the first U.S. hospital powered by Apple products. The products will integrate with crucial software from Epic Systems, the leading electronic health record vendor in the nation.
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Apple Inc. (AAPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
Published: May 22, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 22, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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One Tech Tip: These are the apps that can now avoid Apple's in-app payment system
Published: May 22, 2025 by: TechXplore
Sentiment: Neutral
Apple users are starting to get ways out of the iPhone maker's so-called "walled garden."
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AAPL, AMZN and NFLX Forecast – Major Stocks Quiet in Premarket Thursday Trading
Published: May 22, 2025 by: FXEmpire
Sentiment: Positive
The premarket on Thursday has been a bit quiet, which is actually a positive sign, as the market continues to see money flowing into it. However, there are some issues in the bond market, but this will only offer value in these three companies if we fall from here.
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China's Xiaomi claims new phone chip rivals Apple at a cheaper price
Published: May 22, 2025 by: CNBC
Sentiment: Positive
Chinese smartphone company Xiaomi on Thursday claimed its new Xring O1 chip beat Apple's version on a few metrics. The new chip will be part of Xiaomi's new 15S Pro phone, priced below the Apple iPhone 16 Pro in China.
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2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade War
Published: May 22, 2025 by: The Motley Fool
Sentiment: Negative
No one knows where President Trump's trade war will go next.
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Markets Slide on Bond Option; Q1 Earnings After the Close
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Negative
The prospect of adding trillions to the national deficit has rattled bond markets, while three major Q1 beats came in the late session.
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Siddell: Good Time to be "Fully Invested," Mag 7 Stays Resilient
Published: May 21, 2025 by: Schwab Network
Sentiment: Positive
Ed Siddell believes now is the time for investors to participate in the markets. He sees financials gaining traction once Congress approves the tax bill currently being debated in D.C.
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Why Fortnite is finally back on Apple iOS
Published: May 21, 2025 by: The Street
Sentiment: Positive
It was removed from the U.S. App Store in 2020. Transcript: In an epic about-face by Apple, Fortnite will be returning to the U.S. App Store for the first time in five years.
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Dividend Watch: 2 Red-Hot Stocks Boosting Payouts
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Positive
A few red-hot stocks have recently unveiled higher dividend payouts, including a highly popular Mag 7 member.
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Fortnite returns to U.S. App store after 5-year removal
Published: May 21, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Steve Kovach joins 'Money Movers' to discuss Apple approving the Epic Games title Fortnite on Tuesday.
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Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Stockholders to Learn More About the Investigation
Published: May 21, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 21, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
Read More
Apple Brings Back 'Fortnite' to US App Store After 5 Years
Published: May 21, 2025 by: Investopedia
Sentiment: Neutral
Apple (AAPL) returned Epic Games' "Fortnite" to its U.S. App Store on Tuesday, five years after it removed the popular video game from iPhones and iPads in the country.
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Fortnite video game returns to iPhone app store in U.S., ending exile imposed by Apple
Published: May 21, 2025 by: TechXplore
Sentiment: Positive
The popular video game Fortnite has returned to the iPhone app store in the U.S., ending a prolonged exile that was triggered by a legal showdown over the lucrative fees that Apple had been collecting for years through a payment system that it has been forced to change.
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Fortnite Returns to Apple's App Store After Scoring a Legal Victory
Published: May 21, 2025 by: NYTimes
Sentiment: Positive
Apple kicked the popular game out of the App Store nearly five years ago, prompting a court battle that was partially resolved on Tuesday.
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58% of Warren Buffett's $287 Billion Portfolio at Berkshire Hathaway Is Invested in Just 4 Unstoppable Stocks
Published: May 21, 2025 by: The Motley Fool
Sentiment: Positive
For decades, no money manager has commanded the attention of Wall Street professionals and everyday investors quite like Berkshire Hathaway's (BRK.A -0.67%) (BRK.B -0.81%) Warren Buffett.
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Fortnite approved by Apple, returns to U.S. App Store 5 years after removal
Published: May 20, 2025 by: CNBC
Sentiment: Neutral
Apple approved the Epic Games title Fortnite on Tuesday. The move immediately returns the first-person shooter game to the App Store for iPhones and iPads in the U.S., five years after its removal.
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Report: Apple to Let Third-Party Developers Use Its AI Models
Published: May 20, 2025 by: PYMNTS
Sentiment: Positive
Apple reportedly plans to introduce tools that will let third-party developers write software using the large language models that power Apple Intelligence.
Read More
Apple's CarPlay Ultra Gains Adoption: Buy or Hold the AAPL Stock?
Published: May 20, 2025 by: Zacks Investment Research
Sentiment: Negative
AAPL continues to offer new services that revolve around iPhone, driving growth. Stiff competition in China, tariffs and a stretched valuation are concerns.
Read More
Here's How the Magnificent 7 Have Done So Far This Earnings Season
Published: May 20, 2025 by: 24/7 Wall Street
Sentiment: Positive
No matter which investor bucket you may find yourself in, there's a good chance that your portfolio has at least some exposure to various so-called “Magnificent 7” companies.
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Did Apple sleep through the AI revolution?
Published: May 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Could AI do to Apple what the iPhone did to Nokia? On this episode of the Big Take podcast, we go inside the company's struggles to keep up with this latest tech.
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Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple
Published: May 20, 2025 by: CNBC
Sentiment: Positive
Xreal launched Project Aura, so-called extended reality glasses that run Google's XR operating system. Xreal's launch is significant as Google tries to become a major operating system for virtual and augmented reality smart glasses and headsets.
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Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
Published: May 20, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 20, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000