Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Apple offers additional trade-in discounts for new iPhones in China
AAPL
Published: May 23, 2025 by: Reuters
Sentiment: Positive

Apple is offering additional trade-in discounts for new iPhones in China until June 18, according to its website on Friday.

Read More
image for news Apple offers additional trade-in discounts for new iPhones in China
Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
AAPL
Published: May 22, 2025 by: PYMNTS
Sentiment: Positive

Apple reportedly plans to introduce artificial intelligence (AI)-enhanced smart glasses that would compete with Meta's Ray-Bans. The company aims to produce a large quantity of prototypes by the end of the year and then release the smart glasses at the end of 2026, Bloomberg reported Thursday (May 22), citing unnamed sources.

Read More
image for news Report: Apple to Introduce AI-Enhanced Smart Glasses in Late 2026
APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
AAPL
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, May 22, 2025 (GLOBE NEWSWIRE) -- Bragar Eagel & Squire, P.C., a nationally recognized stockholder rights law firm, is investigating potential claims against Apple Inc. (“Apple” or the “Company”) (NASDAQ:AAPL) on behalf of Apple stockholders. Our investigation concerns whether Apple has violated the federal securities laws and/or engaged in other unlawful business practices.

Read More
image for news APPLE ALERT: Bragar Eagel & Squire, P.C. is Investigating Apple Inc. on Behalf of Apple Stockholders and Encourages Investors to Contact the Firm
Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
AAPL
Published: May 22, 2025 by: Benzinga
Sentiment: Positive

Goldman Sachs analyst Michael Ng maintained a Buy rating on Apple Inc AAPL with a price forecast of $253 on Wednesday, ahead of Apple's WWDC 2025 Keynote scheduled for June 9.

Read More
image for news Apple Likely To Open LLMs, Integrate Gemini On iPhone At WWDC: Analyst
Kraken Tokenizes Apple, Nvidia, Tesla Shares
AAPL, NVDA, TSLA
Published: May 22, 2025 by: Bloomberg Technology
Sentiment: Positive

Crypto exchange Kraken will allow customers outside the US to buy Apple, Nvidia, and Tesla shares as digital tokens, giving them 24-hour access to trading. Arjun Sethi, Kraken co-CEO, explains the move on "Bloomberg Technology.

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image for news Kraken Tokenizes Apple, Nvidia, Tesla Shares
Apple's Biggest Risk Isn't Competition--It's The Consumer
AAPL
Published: May 22, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc.'s core business model is vulnerable in a high-rate, low-confidence macro environment as its products are discretionary and heavily reliant on consumer financing. Despite record earnings and strong cash flow, cracks are emerging for AAPL: falling product margins, slowing hardware growth, and increased reliance on services and financial engineering. Rising interest rates, deteriorating consumer sentiment, and tariff risks threaten both demand and Apple's supply chain, especially with China's exposure and shifting global trade policies.

Read More
image for news Apple's Biggest Risk Isn't Competition--It's The Consumer
Apple will ultimately get AI right, says Maxim Group's Tom Forte
AAPL
Published: May 22, 2025 by: CNBC Television
Sentiment: Positive

Tom Forte, Maxim Group senior consumer internet analyst, joins 'Money Movers' to discuss Apple following the news of OpenAi investing in former iPhone designers company.

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image for news Apple will ultimately get AI right, says Maxim Group's Tom Forte
When 20,000 devices were paralyzed by a bad update, a Georgia health system turned to Apple
AAPL
Published: May 22, 2025 by: CNBC
Sentiment: Positive

Emory Healthcare on Thursday announced its Emory Hillandale Hospital will be the first U.S. hospital powered by Apple products. The products will integrate with crucial software from Epic Systems, the leading electronic health record vendor in the nation.

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image for news When 20,000 devices were paralyzed by a bad update, a Georgia health system turned to Apple
Apple Inc. (AAPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
AAPL
Published: May 22, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 22, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Apple Inc. (AAPL) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation
One Tech Tip: These are the apps that can now avoid Apple's in-app payment system
AAPL
Published: May 22, 2025 by: TechXplore
Sentiment: Neutral

Apple users are starting to get ways out of the iPhone maker's so-called "walled garden."

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image for news One Tech Tip: These are the apps that can now avoid Apple's in-app payment system
AAPL, AMZN and NFLX Forecast – Major Stocks Quiet in Premarket Thursday Trading
AAPL, AMZN, NFLX
Published: May 22, 2025 by: FXEmpire
Sentiment: Positive

The premarket on Thursday has been a bit quiet, which is actually a positive sign, as the market continues to see money flowing into it. However, there are some issues in the bond market, but this will only offer value in these three companies if we fall from here.

Read More
image for news AAPL, AMZN and NFLX Forecast – Major Stocks Quiet in Premarket Thursday Trading
China's Xiaomi claims new phone chip rivals Apple at a cheaper price
AAPL, XIACF, XIACY
Published: May 22, 2025 by: CNBC
Sentiment: Positive

Chinese smartphone company Xiaomi on Thursday claimed its new Xring O1 chip beat Apple's version on a few metrics. The new chip will be part of Xiaomi's new 15S Pro phone, priced below the Apple iPhone 16 Pro in China.

Read More
image for news China's Xiaomi claims new phone chip rivals Apple at a cheaper price
2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade War
AAPL, INTC
Published: May 22, 2025 by: The Motley Fool
Sentiment: Negative

No one knows where President Trump's trade war will go next.

Read More
image for news 2 Artificial Intelligence (AI) Stocks That May Have a Hard Time Bouncing Back From President Trump's Trade War
Markets Slide on Bond Option; Q1 Earnings After the Close
AAPL
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Negative

The prospect of adding trillions to the national deficit has rattled bond markets, while three major Q1 beats came in the late session.

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image for news Markets Slide on Bond Option; Q1 Earnings After the Close
Siddell: Good Time to be "Fully Invested," Mag 7 Stays Resilient
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: May 21, 2025 by: Schwab Network
Sentiment: Positive

Ed Siddell believes now is the time for investors to participate in the markets. He sees financials gaining traction once Congress approves the tax bill currently being debated in D.C.

Read More
image for news Siddell: Good Time to be "Fully Invested," Mag 7 Stays Resilient
Why Fortnite is finally back on Apple iOS
AAPL
Published: May 21, 2025 by: The Street
Sentiment: Positive

It was removed from the U.S. App Store in 2020. Transcript: In an epic about-face by Apple, Fortnite will be returning to the U.S. App Store for the first time in five years.

Read More
image for news Why Fortnite is finally back on Apple iOS
Dividend Watch: 2 Red-Hot Stocks Boosting Payouts
AAPL, VST
Published: May 21, 2025 by: Zacks Investment Research
Sentiment: Positive

A few red-hot stocks have recently unveiled higher dividend payouts, including a highly popular Mag 7 member.

Read More
image for news Dividend Watch: 2 Red-Hot Stocks Boosting Payouts
Fortnite returns to U.S. App store after 5-year removal
AAPL
Published: May 21, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Steve Kovach joins 'Money Movers' to discuss Apple approving the Epic Games title Fortnite on Tuesday.

Read More
image for news Fortnite returns to U.S. App store after 5-year removal
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Stockholders to Learn More About the Investigation
AAPL
Published: May 21, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 21, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Stockholders to Learn More About the Investigation
Apple Brings Back 'Fortnite' to US App Store After 5 Years
AAPL
Published: May 21, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) returned Epic Games' "Fortnite" to its U.S. App Store on Tuesday, five years after it removed the popular video game from iPhones and iPads in the country.

Read More
image for news Apple Brings Back 'Fortnite' to US App Store After 5 Years
Fortnite video game returns to iPhone app store in U.S., ending exile imposed by Apple
AAPL
Published: May 21, 2025 by: TechXplore
Sentiment: Positive

The popular video game Fortnite has returned to the iPhone app store in the U.S., ending a prolonged exile that was triggered by a legal showdown over the lucrative fees that Apple had been collecting for years through a payment system that it has been forced to change.

Read More
image for news Fortnite video game returns to iPhone app store in U.S., ending exile imposed by Apple
Fortnite Returns to Apple's App Store After Scoring a Legal Victory
AAPL
Published: May 21, 2025 by: NYTimes
Sentiment: Positive

Apple kicked the popular game out of the App Store nearly five years ago, prompting a court battle that was partially resolved on Tuesday.

Read More
image for news Fortnite Returns to Apple's App Store After Scoring a Legal Victory
58% of Warren Buffett's $287 Billion Portfolio at Berkshire Hathaway Is Invested in Just 4 Unstoppable Stocks
AAPL, AXP, BAC, BRK-A, BRK-B, KO
Published: May 21, 2025 by: The Motley Fool
Sentiment: Positive

For decades, no money manager has commanded the attention of Wall Street professionals and everyday investors quite like Berkshire Hathaway's (BRK.A -0.67%) (BRK.B -0.81%) Warren Buffett.

Read More
image for news 58% of Warren Buffett's $287 Billion Portfolio at Berkshire Hathaway Is Invested in Just 4 Unstoppable Stocks
Fortnite approved by Apple, returns to U.S. App Store 5 years after removal
AAPL
Published: May 20, 2025 by: CNBC
Sentiment: Neutral

Apple approved the Epic Games title Fortnite on Tuesday. The move immediately returns the first-person shooter game to the App Store for iPhones and iPads in the U.S., five years after its removal.

Read More
image for news Fortnite approved by Apple, returns to U.S. App Store 5 years after removal
Report: Apple to Let Third-Party Developers Use Its AI Models
AAPL
Published: May 20, 2025 by: PYMNTS
Sentiment: Positive

Apple reportedly plans to introduce tools that will let third-party developers write software using the large language models that power Apple Intelligence.

Read More
image for news Report: Apple to Let Third-Party Developers Use Its AI Models
Apple's CarPlay Ultra Gains Adoption: Buy or Hold the AAPL Stock?
AAPL
Published: May 20, 2025 by: Zacks Investment Research
Sentiment: Negative

AAPL continues to offer new services that revolve around iPhone, driving growth. Stiff competition in China, tariffs and a stretched valuation are concerns.

Read More
image for news Apple's CarPlay Ultra Gains Adoption: Buy or Hold the AAPL Stock?
Here's How the Magnificent 7 Have Done So Far This Earnings Season
AAPL, AMZN, GOOG, GOOGL, MAGS, META, MSFT, NVDA, TSLA
Published: May 20, 2025 by: 24/7 Wall Street
Sentiment: Positive

No matter which investor bucket you may find yourself in, there's a good chance that your portfolio has at least some exposure to various so-called “Magnificent 7” companies.

Read More
image for news Here's How the Magnificent 7 Have Done So Far This Earnings Season
Did Apple sleep through the AI revolution?
AAPL
Published: May 20, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative

Could AI do to Apple what the iPhone did to Nokia? On this episode of the Big Take podcast, we go inside the company's struggles to keep up with this latest tech.

Read More
image for news Did Apple sleep through the AI revolution?
Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple
AAPL, GOOG, GOOGL, META
Published: May 20, 2025 by: CNBC
Sentiment: Positive

Xreal launched Project Aura, so-called extended reality glasses that run Google's XR operating system. Xreal's launch is significant as Google tries to become a major operating system for virtual and augmented reality smart glasses and headsets.

Read More
image for news Xreal debuts first glasses to run Google's Android XR operating system to take on Meta and Apple
Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation
AAPL
Published: May 20, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 20, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Investors to Inquire about Securities Investigation

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.