Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.674
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4057734297330.0
  • FreeCF/Share 6.6072
  • PFCF 41.0839
  • PE 36.6486
  • Debt/Assets 0.3128
  • DivYield 0.0101
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Is Apple's iPhone 17 a Game Changer? It Could Be in the Air.
AAPL
Published: September 02, 2025 by: Barrons
Sentiment: Positive

Apple's annual event is next week. Everyone could get something they don't expect.

Read More
image for news Is Apple's iPhone 17 a Game Changer? It Could Be in the Air.
The iPhone 17 will be unveiled next week. Here are the 3 things investors should watch for.
AAPL
Published: September 02, 2025 by: Market Watch
Sentiment: Positive

A new, slimmer iPhone Air could be the main event, but Wall Street is also watching for clues to pricing in the volatile China market and to the company's broader AI strategy.

Read More
image for news The iPhone 17 will be unveiled next week. Here are the 3 things investors should watch for.
Apple's Expanding Game Content to Aid Services Growth: What's Ahead?
AAPL
Published: September 01, 2025 by: Zacks Investment Research
Sentiment: Positive

AAPL expands Arcade with new titles and a growing game hub as its Services revenues climb 13.3% in Q3 2025.

Read More
image for news Apple's Expanding Game Content to Aid Services Growth: What's Ahead?
Palantir, MARA and Tesla are most bought shares for Robinhood UK traders
PLTR, TSLA, AAPL, AMD, MARA, NVDA, SOFI
Published: September 01, 2025 by: Proactive Investors
Sentiment: Positive

Artificial intelligence, crypto and big tech continued to dominate trading activity among UK users of Robinhood in August, with Palantir Technologies Inc (NYSE:PLTR), Tesla Inc (NASDAQ:TSLA) and Nvidia Corp (NASDAQ:NVDA, ETR:NVD) topping the platform's most popular stocks list. Shares in AMD, Apple Inc (NASDAQ:AAPL, ETR:APC), SoFi Technologies and crypto-linked MARA also featured, as retail investors stuck with familiar growth themes despite growing market unease around valuations.

Read More
image for news Palantir, MARA and Tesla are most bought shares for Robinhood UK traders
Best Stock to Buy Right Now: SiriusXM vs. Apple
AAPL, SIRI
Published: September 01, 2025 by: The Motley Fool
Sentiment: Neutral

Lots of stocks have seen their share prices rise quickly over the past few years, but two well-known stocks -- Apple (AAPL -0.19%) and SiriusXM (SIRI 1.11%) -- have unfortunately been laggards. Apple's stock is up 40%, and SiriusXM's stock is down about 60% over the past three years, compared to the S&P 500's gains of 60%.

Read More
image for news Best Stock to Buy Right Now: SiriusXM vs. Apple
WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware
AAPL
Published: August 29, 2025 by: TechCrunch
Sentiment: Neutral

WhatsApp said on Friday that it fixed a security bug in its iOS and Mac apps that was being used to stealthily hack into the Apple devices of “specific targeted users.”

Read More
image for news WhatsApp fixes ‘zero-click' bug used to hack Apple users with spyware
Apple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access
AAPL
Published: August 29, 2025 by: CNET
Sentiment: Negative

A legal filing seen by the Financial Times suggests that the UK Home Office hasn't dropped its request to Apple, as previously suggested by the US government.

Read More
image for news Apple Reportedly Still Under Pressure to Give UK Government Backdoor iCloud Access
4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
AAPL, GOOG, GOOGL, MSFT, NVDA
Published: August 29, 2025 by: 24/7 Wall Street
Sentiment: Negative

Key Points in This Article: The S&P 500 hit a new all-time high yesterday, climbing despite market concerns like inflation and geopolitical tensions.

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image for news 4 Stocks Driving Most of The S&P 500's (VOO) Historic Run
Is Apple Stock a Buy Now?
AAPL
Published: August 29, 2025 by: The Motley Fool
Sentiment: Neutral

@techjunk13 Harsh Chauhan has no position in any of the stocks mentioned. The Motley Fool has positions in and recommends Apple, Meta Platforms, Microsoft, Nvidia, Oracle, and Palantir Technologies.

Read More
image for news Is Apple Stock a Buy Now?
Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
AAPL
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Apple (AAPL) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search Apple Inc. (AAPL): Here is What You Need to Know
If You'd Invested $1,000 in Apple Stock 5 Years Ago, Here's How Much You'd Have Today
AAPL
Published: August 28, 2025 by: The Motley Fool
Sentiment: Positive

Apple (AAPL -0.04%) has historically been one of the best investments in the stock market. For a while, it was the poster child for growth stocks.

Read More
image for news If You'd Invested $1,000 in Apple Stock 5 Years Ago, Here's How Much You'd Have Today
Final Trades: FTAI Aviation, Apple, Coeur Mining and Phillips 66
AAPL, CDE, FTAI, PSX
Published: August 27, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

Read More
image for news Final Trades: FTAI Aviation, Apple, Coeur Mining and Phillips 66
Q2 Earnings: These 3 Tech Stocks Shattered Expectations
AAPL, DASH, META
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive

The 2025 Q2 earnings cycle continues to wind down, with nearly all S&P 500 companies already reporting results. The period has again been one of resilience, with overall top and bottom line growth remaining strong alongside positive revisions for the upcoming Q3 cycle.

Read More
image for news Q2 Earnings: These 3 Tech Stocks Shattered Expectations
Goldman Sachs Sees Apple Revenue Acceleration As iPhone 17, AI Take Center Stage
AAPL
Published: August 27, 2025 by: Benzinga
Sentiment: Positive

Read More
image for news Goldman Sachs Sees Apple Revenue Acceleration As iPhone 17, AI Take Center Stage
Apple Stock To Get Boost From 'Awe Dropping' iPhone 17 Event? Not So Fast Says Past History
AAPL
Published: August 27, 2025 by: Benzinga
Sentiment: Neutral

Read More
image for news Apple Stock To Get Boost From 'Awe Dropping' iPhone 17 Event? Not So Fast Says Past History
Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value
AAPL, CRWV
Published: August 27, 2025 by: Schwab Network
Sentiment: Positive

It's "financial winter" now through October, says Dale Smothers, something he believes will give investors reason to take risk off the table. He adds the case for pullbacks due to high short-term valuations, especially in A.I.

Read More
image for news Bracing for "Financial Winter," AAPL Adding A.I. Momentum, CRWV Short & Long-Term Value
Apple Music Taps TuneIn to Expand Global Access to Its Live Radio Stations
AAPL
Published: August 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

Beginning today, listeners around the world can stream all six commercial-free Apple Music live radio stations on TuneIn SAN FRANCISCO, Aug. 27, 2025 (GLOBE NEWSWIRE) -- TuneIn , the world's leader in live audio, today announced a new partnership with Apple to expand access to Apple Music's commercial-free live radio stations to listeners around the world. This marks the first time Apple's 24/7 global radio stations are available outside of its own native platform.

Read More
image for news Apple Music Taps TuneIn to Expand Global Access to Its Live Radio Stations
Apple makes radio push amid tough music streaming competition, WSJ reports
AAPL
Published: August 27, 2025 by: Reuters
Sentiment: Positive

Apple will distribute its curated radio stations on a global network of home speakers and connected cars, in a push to extend the reach of its music service, the Wall Street Journal reported on Wednesday.

Read More
image for news Apple makes radio push amid tough music streaming competition, WSJ reports
COLLEGE FOR CREATIVE STUDIES LAUNCHES APPLE FOUNDATION PROGRAM, FREE CODING COURSES FOR DETROITERS
AAPL
Published: August 27, 2025 by: GlobeNewsWire
Sentiment: Neutral

The Apple Foundation Program at CCS will welcome its first cohort in October 2025, offering a free introductory app development course with access to laptops and additional devices. The Apple Foundation Program at CCS will welcome its first cohort in October 2025, offering a free introductory app development course with access to laptops and additional devices.

Read More
image for news COLLEGE FOR CREATIVE STUDIES LAUNCHES APPLE FOUNDATION PROGRAM, FREE CODING COURSES FOR DETROITERS
Apple Makes Music Push in Radio After Losing Ground to Spotify
AAPL, SPOT
Published: August 27, 2025 by: WSJ
Sentiment: Positive

The deal with digital radio platform TuneIn marks the first time Apple Music's six radio stations will be available outside the company's app.

Read More
image for news Apple Makes Music Push in Radio After Losing Ground to Spotify
These 2 Tech Companies are Cash Generating Machines
AAPL, AVGO
Published: August 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Strong cash flows reflect financial stability, allowing companies to pay down debt, pursue growth opportunities, and shell out dividend payments.

Read More
image for news These 2 Tech Companies are Cash Generating Machines
2 High-Conviction Picks For 7.73% Growth And 4.22% Yield Within A Dividend Portfolio
AAPL, BLK, DHLGY, DPSTF, JNJ, META, PEP
Published: August 26, 2025 by: Seeking Alpha
Sentiment: Positive

Through our latest additions of Deutsche Post and Meta Platforms to The Dividend Income Accelerator Portfolio, we have increased the portfolio's sector diversification and global exposure. In addition to that, we have increased the portfolio's potential for dividend growth and capital appreciation. Our portfolio balances income and dividend growth, reflected in the portfolio's Weighted Average Yield on Cost [TTM] of 4.22% and 5-Year Weighted Average Dividend Growth Rate [CAGR] of 7.73%.

Read More
image for news 2 High-Conviction Picks For 7.73% Growth And 4.22% Yield Within A Dividend Portfolio
Apple has an AI problem — and a Google partnership could actually make things worse
AAPL, GOOG, GOOGL
Published: August 26, 2025 by: Market Watch
Sentiment: Negative

Partnering with Google's Gemini could erode Apple's brand and privacy, causing the iPhone maker to lose market share.

Read More
image for news Apple has an AI problem — and a Google partnership could actually make things worse
Can Strong Content Portfolio Drive Apple's Streaming Prospects?
AAPL
Published: August 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple TV+ hits record Emmy nods and box office success as Services revenues jump double digits despite tough streaming competition.

Read More
image for news Can Strong Content Portfolio Drive Apple's Streaming Prospects?
Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings
AAPL
Published: August 26, 2025 by: Fox Business
Sentiment: Negative

Elon Musk's xAI filed a lawsuit against Apple and OpenAI in federal court, alleging the companies conspired to prevent competition in the market for artificial intelligence tools.

Read More
image for news Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings
Apple's Annual Event Will Be Sept 9. What to Expect.
AAPL
Published: August 26, 2025 by: Barrons
Sentiment: Positive

CEO Tim Cook said this year's event will be “awe dropping.”

Read More
image for news Apple's Annual Event Will Be Sept 9. What to Expect.
Musk's xAI sues Apple, OpenAI alleging antitrust violations
AAPL
Published: August 25, 2025 by: TechXplore
Sentiment: Neutral

Elon Musk's companies xAI and X filed a sweeping US antitrust lawsuit Monday against Apple and OpenAI, alleging the tech giants formed an illegal partnership to stifle competition in artificial intelligence and smartphone markets.

Read More
image for news Musk's xAI sues Apple, OpenAI alleging antitrust violations
Wedbush's Dan Ives: 80% of Musk lawsuit against Apple, OpenAI is 'noise'
AAPL
Published: August 25, 2025 by: CNBC Television
Sentiment: Neutral

Dan Ives, Wedbush Securities global head of technology research, joins CNBC's 'Power Lunch' to discuss his reaction to a new lawsuit from Elon Musk against Apple and OpenAI, expectations for Nvidia, and much more.

Read More
image for news Wedbush's Dan Ives: 80% of Musk lawsuit against Apple, OpenAI is 'noise'
Alphabet's Gemini Is Apple's Saving Grace: Who's The Bigger Winner?
AAPL, GOOG, GOOGL
Published: August 25, 2025 by: Seeking Alpha
Sentiment: Positive

Gemini in Siri has the power to reinvigorate both Apple Inc.'s and Alphabet Inc.'s innovation narratives and competitive positioning. It's the dream team no one saw coming. Apple urgently needs AI integration to remain competitive in smartphones, while Google benefits from scale, data, and ad revenue, making the partnership a textbook win-win. Alphabet is executing very well with a +$10B deal with Meta for compute power, discounted Gemini for federal government AI adoption, and an AI Model scaled to 180 countries.

Read More
image for news Alphabet's Gemini Is Apple's Saving Grace: Who's The Bigger Winner?
Elon Musk's xAI Sues Apple and OpenAI Over Claims It Is Being Shut Out
AAPL
Published: August 25, 2025 by: NYTimes
Sentiment: Negative

Mr. Musk's artificial intelligence company, xAI, claimed that its Grok chatbot app was being artificially suppressed in Apple's App Store.

Read More
image for news Elon Musk's xAI Sues Apple and OpenAI Over Claims It Is Being Shut Out

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.