Apple Inc. (AAPL)
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- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 45.0366
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 2996569554000.0
- FreeCF/Share 6.5683
- PFCF 30.4264
- PE 30.9193
- Debt/Assets 0.2964
- DivYield 0.005
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Needham | Buy | Hold | -- | -- | June 4, 2025 |
| Reiterated | AAPL | TD Cowen | -- | Buy | $290 | $275 | May 2, 2025 |
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $170.62 | May 2, 2025 |
| Downgrade | AAPL | Rosenblatt | Buy | Neutral | -- | $217 | May 2, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $260 | $245 | May 2, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $197 | $173 | April 30, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $215 | April 30, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 29, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $220 | $235 | April 28, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $250 | $240 | April 24, 2025 |
News
After Trump Spares Apple, Other Businesses Want a Tariffs Break
Published: April 22, 2025 by: NYTimes
Sentiment: Neutral
Retail executives huddled with the president amid fears that tariffs could result in higher prices.
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Trump's Tariffs Continue to Affect Apple. Should Investors Sell the Stock?
Published: April 22, 2025 by: The Motley Fool
Sentiment: Negative
President Trump's economic policies are causing significant volatility in the stock market. On April 3, he announced his administration would impose expansive tariffs on most countries.
Read More
3 Unstoppable Growth Stocks Down 20% or More to Buy and Hold
Published: April 22, 2025 by: The Motley Fool
Sentiment: Positive
Babe Ruth struck out 1,330 times during his professional baseball career. Michael Jordan missed 12,345 shots.
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Apple's Next Chapter: Why Services And AI Could Drive The Stock Higher
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Positive
Apple is undervalued despite strong financials; $36.3 billion profit and $29.9 billion operating cash flow in one quarter signal robust health. Services revenue surged 14%, hitting $26.3 billion with 75% gross margins, reshaping Apple's financial engine and driving future growth. Regulatory risks and macro concerns are priced in, but Apple's investments in AI, AR, and custom silicon indicate significant long-term potential.
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Hedge funds cut 'Mag Seven' to two-year low ahead of earnings
Published: April 21, 2025 by: Reuters
Sentiment: Negative
Global hedge funds last week dumped the so-called Magnificent Seven megacap stocks, bringing their exposure to the group to a two-year low just ahead of their earnings, according to a Morgan Stanley note to clients seen by Reuters.
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The biggest questions facing Big Tech ahead of earnings
Published: April 21, 2025 by: CNBC
Sentiment: Neutral
Tesla kicks off tech earnings season on Tuesday, followed by Alphabet on Thursday. All of the megacap companies have significant exposure to President Trump's sweeping tariffs, which will be a major topic on earnings calls.
Read More
Magnificent-7. What Stock Should We Add To Make It The Excellent-8?
Published: April 20, 2025 by: Seeking Alpha
Sentiment: Neutral
Despite current market negativity, buying good stocks at discounted prices can yield significant long-term gains. Policy chaos and recession fears dominate sentiment, but potential tariff agreements and positive economic policies could shift market outlooks positively.
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Apple's iPhone is losing ground in China while local rivals surge
Published: April 18, 2025 by: Business Insider
Sentiment: Negative
Smartphone shipments rose overall in China in the first quarter, but iPhone shipments fell 9%, according to IDC data. Apple's Chinese competitors are hitting growth milestones boosted by government subsidies.
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Apple buying frenzy ahead of tariff pause raises eyebrows — but Letitia James only has blinders for Trump
Published: April 18, 2025 by: New York Post
Sentiment: Neutral
The NY AG, it should be noted, has been trying to nail Trump on something for years, she even campaigned on it, so she's not a neutral source.
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Italy agrees with US to oppose 'discriminatory' tech taxes
Published: April 18, 2025 by: Reuters
Sentiment: Positive
Italy and the United States issued a joint statement against "discriminatory" taxes on digital services on Friday, in a possible signal Rome is moving away from a levy that has irked Washington.
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EU Delayed Punishing Apple, Meta Just Before Trade Talks Started
Published: April 18, 2025 by: WSJ
Sentiment: Neutral
The bloc postponed penalties, temporarily avoiding a conflict with the Trump administration during a week in which it ramped up its push for a trade deal with the U.S.
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Ives on Trump Tariffs, Nvidia Trouble, Apple, Mag 7
Published: April 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Dan Ives, Global Head of Technology at Wedbush Securities, on the Nvidia chip restrictions. Technology stocks fell due to new US government restrictions on Nvidia chip exports to China and a disappointing report from ASML Holding NV, wiping out $155 billion in market value.
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Apple CEO spoke with Lutnick about tariffs impact on iPhone prices, Washington Post reports
Published: April 17, 2025 by: Reuters
Sentiment: Neutral
Apple CEO Tim Cook spoke with U.S. Commerce Secretary Howard Lutnick last week about the potential impact of President Donald Trump's tariffs on iPhone prices, the Washington Post reported on Thursday, citing two people familiar with the phone call.
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Apple says zero-day bugs exploited against ‘specific targeted individuals' using iOS
Published: April 16, 2025 by: TechCrunch
Sentiment: Negative
Apple has released new software updates across its product line to fix two security vulnerabilities, which the company said may have been actively used to hack customers running its mobile software, iOS.
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Apple races to surpass rivals in quest to eliminate carbon pollution
Published: April 16, 2025 by: TechCrunch
Sentiment: Positive
Apple, Microsoft, and Amazon are all locked in a race to see who can zero out their carbon pollution first.
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Two New Dividend Picks To Help You Navigate Tariffs And Uncertainty -- One Yields 7%+
Published: April 15, 2025 by: Seeking Alpha
Sentiment: Positive
The acquisitions of Alexandria Real Estate and Unilever enhance sector and geographical diversification, increase dividend income capacity, and reduce portfolio volatility, aligning with The Dividend Income Accelerator Portfolio's goals. Alexandria Real Estate offers a strong Dividend Yield [FWD] of 7.16%, robust financials, and is undervalued, making it a strategic addition to our portfolio. Unilever's fair Valuation and low 24M Beta Factor of 0.11 further reduce portfolio volatility and enhance risk-adjusted returns.
Read More
Apple Dodged a Bullet, but the Stock Still Isn't a Buy
Published: April 15, 2025 by: The Motley Fool
Sentiment: Negative
To the relief of anyone with an aging iPhone, the Trump administration exempted smartphones, computers, and other tech products from its punishing tariffs on Chinese imports over the weekend. While Apple (AAPL -0.36%) has geographically diversified its supply chain, the company still relies heavily on Chinese manufacturing partners for its devices.
Read More
Small: META "Epically Low," NFLX Tariff Hedge, Mag 7 to Rebound
Published: April 15, 2025 by: Schwab Network
Sentiment: Positive
"The tariff gun won't fire as loudly as everyone realizes," argues Jeffrey Small. He believes markets will fall another 5% to 10% at most before hitting a bottom, telling investors that now is the time to buy.
Read More
Apple just had its best March quarter for iPhone shipments — but there's a catch
Published: April 15, 2025 by: Market Watch
Sentiment: Positive
Apple Inc. had the best March quarter in its history for iPhone shipments, according to market research firm IDC, as the company shipped devices it had stockpiled in anticipation of tariffs imposed by the Trump administration.
Read More
What Nvidia and Tech Investors Should Know About Recent Tariff Updates
Published: April 15, 2025 by: The Motley Fool
Sentiment: Neutral
In today's video, I discuss Nvidia (NVDA 0.99%), Apple (AAPL -0.26%), and recent updates about tariffs. To learn more, check out the short video, consider subscribing, and click the special offer link below.
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Trump Tariffs Could Raise iPhone Prices, But Affordable Options Remain
Published: April 15, 2025 by: NYTimes
Sentiment: Negative
Even if gadget prices surge, we have plenty of cheaper options, like buying last year's phone model instead of the latest and greatest.
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Apple airlifted iPhones worth a record $2 billion from India in March as Trump tariffs loomed
Published: April 15, 2025 by: Reuters
Sentiment: Positive
Apple's main India suppliers Foxconn and Tata shipped nearly $2 billion worth of iPhones to the United States in March, an all-time high, as the U.S. company airlifted devices to bypass President Donald Trump's impending tariffs, customs data shows.
Read More
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
AAPL Hardware Ecosystem Unbreakable, Innovation Needed in Apple Intelligence
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive
Andy Swan with @LikeFolio is "very bullish" on Apple (AAPL) long-term. While Andy expects tariff volatility to rock the stock for now, he says Apple's hardware ecosystem is so ingrained in our daily lives that it's impossible to escape.
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Having exposure to Apple is important, says Bokeh's Kim Forrest
Published: April 14, 2025 by: CNBC Television
Sentiment: Positive
Bokeh's Kim Forrest and Wedbush's Dan Ives join 'The Exchange' to discuss Trump's tech tariff exemption and the impact on Apple.
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Tariff delay offers temporary relief for US semiconductors, says Bank of America
Published: April 14, 2025 by: Proactive Investors
Sentiment: Positive
A temporary pause in US tariffs on electronics imported from China is giving the semiconductor sector a brief reprieve, according to Bank of America, even as the industry braces for new sector-specific trade measures. The US Customs and Border Protection announced late Friday that smartphones and PCs would be excluded from immediate tariff hikes, which had proposed rates as high as 145%.
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Trump gave tech companies a break from tariffs. Here's how long that could last.
Published: April 14, 2025 by: Market Watch
Sentiment: Positive
Late Friday, the Trump administration exempted smartphones and other consumer-electronics products from recently imposed tariffs, in what appears to be at least a temporary win for Apple Inc. AAPL+2.86%, Nvidia Corp. NVDA-0.79% and other Big Tech names.
Read More
Trump Celebrates Last Week's ‘Largest Gain' In Stock Market History—But Stocks Are Still Down During His Second Term
Published: April 14, 2025 by: Forbes
Sentiment: Neutral
President Donald Trump on Monday celebrated last week's historic stock market surge following his softening on tariffs, the latest evidence of financial market movements' influence on Trump, whose Monday assertion was arguably cherrypicked considering the stock losses during his second term are still stark.
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Importance of Tech Tariff Exemptions to AAPL, A.I. & Services Key Ahead
Published: April 14, 2025 by: Schwab Network
Sentiment: Positive
"You have to be positive" on the Trump administration's decision to dial back tech tariffs, according to Angelo Zino. Even if the exemptions are temporary, Angelo says it offers Apple (AAPL) a buffer to adjust its manufacturing to limit China tariff impacts.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Mr. Timothy D. Cook
- Employees 164000