Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Trump Threatens to Raise Tariffs on Apple and European Union
AAPL
Published: May 23, 2025 by: PYMNTS
Sentiment: Negative

President Donald Trump threatened to raise tariffs on Apple and the European Union in Friday (May 23) posts on Truth Social.

Read More
image for news Trump Threatens to Raise Tariffs on Apple and European Union
Tariff Trade: AAPL & TSLA Example Options Strategies
AAPL, TSLA
Published: May 23, 2025 by: Schwab Network
Sentiment: Neutral

As investors react to the latest tariff headlines coming out of the White House, Kevin Hincks looks at example options trades in Apple (AAPL) and Tesla (TSLA). For Apple, Kevin demonstrates a short put vertical strategy with a neutral-to-bullish tilt.

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image for news Tariff Trade: AAPL & TSLA Example Options Strategies
Apple is still a good play long-term, despite tariff threats, says T. Rowe Price's Tony Wang
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

T. Rowe Price's Tony Wang and Big Technology's Alex Kantrowitz, join 'Money Movers' to discuss Apple shares being under pressure on Trump threatening to impose more tariffs.

Read More
image for news Apple is still a good play long-term, despite tariff threats, says T. Rowe Price's Tony Wang
Magnificent 7 check-in: Nvidia earnings expectations, Trump takes aim at Apple
AAPL, NVDA
Published: May 23, 2025 by: Yahoo Finance
Sentiment: Negative

While also threatening 50% tariffs against the European Union, President Trump also hinted that he could hit Apple with a 25% tariff if it doesn't begin manufacturing iPhones within the US. Laffer Tengler Investments CEO and CIO Nancy Tengler weighs in on these headlines and her outlook on investing in Apple and Nvidia ahead of the chipmaker's earnings release.

Read More
image for news Magnificent 7 check-in: Nvidia earnings expectations, Trump takes aim at Apple
Trump to Apple: Build iPhones in the US or Face 25% Tariffs
AAPL
Published: May 23, 2025 by: CNET
Sentiment: Negative

The president is putting pressure on the world's biggest tech company to move manufacturing stateside.

Read More
image for news Trump to Apple: Build iPhones in the US or Face 25% Tariffs
Apple Stock Slides as Trump Floats 25% iPhone Tariff
AAPL
Published: May 23, 2025 by: Schaeffers Research
Sentiment: Negative

Apple Inc (NASDAQ:AAPL) stock is down 2.3% to trade at $196.80 at last glance, after President Donald Trump threatened to slap 25% tariffs on iPhones made outside of the U.S. Trump also noted he wants the tech behemoth to produce the devices nationally, which would raise prices substantially.

Read More
image for news Apple Stock Slides as Trump Floats 25% iPhone Tariff
President Trump threatens EU, Apple tariff
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

CNBC's Eamon Javers joins 'Squawk on the Street' to discuss details about President Trump's social media post threatening tariffs on the European Union and Apple, following stalled trade talks.

Read More
image for news President Trump threatens EU, Apple tariff
Donald Trump Threatens New Tariffs On Apple And The European Union
AAPL
Published: May 23, 2025 by: Deadline
Sentiment: Negative

Markets fell this morning following President Donald Trump's new threat to impose tariffs, this time a 50% duty on goods from the European Union and 25% on Apple.

Read More
image for news Donald Trump Threatens New Tariffs On Apple And The European Union
Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
AAPL
Published: May 23, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 23, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

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image for news Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Stockholders to Connect
Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
AAPL
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative

9:52am: Tariff tweets shake markets—again Wall Street woke up to a rough start Friday morning, with major indexes tumbling as renewed trade tensions and inflation concerns rattled investor confidence. The Dow sank 380 points, or 0.9%, while the S&P 500 slid 1.1%.

Read More
image for news Nasdaq leads opening slide as Trump threatens EU, Apple tariffs
AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
AAPL, TSLA
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

J.D. Durkin dives deeper into President Trump's threat of tariffs on Apple (AAPL). The president wants more U.S. production, though J.D.

Read More
image for news AAPL Future Uncertain in Tariff Volatility, Dan Ives Ups TSLA Price Target
Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
AAPL
Published: May 23, 2025 by: Forbes
Sentiment: Negative

“I have long ago informed Tim Cook of Apple that I expected their iPhones that will be sold in the [U.S.] will be manufactured and built in the [U.S.], not India, or anyplace else,” Trump wrote, adding, “If that is not the case, a tariff of at least 25% must be paid by Apple to the U.S.”

Read More
image for news Apple Shares Fall 3% As Trump Threatens 25% Tariff—Sparking Market Selloff
Apple could launch AI-powered smart glasses in 2026
AAPL
Published: May 23, 2025 by: TechCrunch
Sentiment: Positive

Apple is reportedly looking to release a pair of smart glasses by the end of next year in a bid to compete with Meta's AI-powered glasses, the Ray-Ban Meta.

Read More
image for news Apple could launch AI-powered smart glasses in 2026
Markets Sell Off & VIX Explodes on E.U., AAPL Tariff Threats
AAPL
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

The tariff talk is back. President Trump threatened 50% tariffs against the E.U.

Read More
image for news Markets Sell Off & VIX Explodes on E.U., AAPL Tariff Threats
Options Corner: AAPL Faces Tariff Turmoil
AAPL
Published: May 23, 2025 by: Schwab Network
Sentiment: Negative

Apple (AAPL) takes a hit after President Trump threatened the company with 25% tariffs on any iPhone sold in the U.S. that are made overseas. Rick Ducat breaks down the chart and says the stock is poised to break below its previous lows and possibly retest its August lows.

Read More
image for news Options Corner: AAPL Faces Tariff Turmoil
Trump threatens 25% tariff on iPhones, 50% tariff on EU goods amid trade tensions
AAPL
Published: May 23, 2025 by: Fox Business
Sentiment: Negative

President Donald Trump is set to impose fresh tariffs on both Apple and the European Union, saying that the iPhone manufacturer and the trading bloc have not heeded to his previous demands.

Read More
image for news Trump threatens 25% tariff on iPhones, 50% tariff on EU goods amid trade tensions
Trump threatens 25% tariffs on iPhones made outside the US
AAPL
Published: May 23, 2025 by: TechCrunch
Sentiment: Negative

President Trump lashed out at Apple on Friday, threatening the company with a 25% tariff on iPhones unless it moves production to the U.S.

Read More
image for news Trump threatens 25% tariffs on iPhones made outside the US
Apple under pressure as Trump threatens 25% tariff on foreign-made iPhones
AAPL
Published: May 23, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc (NASDAQ:AAPL, ETR:APC) shares moved almost 4% lower before Friday's opening bell after US president Donald Trump threatened to impose a 25% tariff on Apple products unless iPhones sold in the United States are manufactured domestically rather than in countries like India or China. Apple has been shifting some of its iPhone manufacturing to India as part of its supply chain diversification in response to Trump's tariffs on China.

Read More
image for news Apple under pressure as Trump threatens 25% tariff on foreign-made iPhones
Trump Escalates Tariff Threats, Targeting Europe and Apple
AAPL
Published: May 23, 2025 by: NYTimes
Sentiment: Negative

The president threatened both Apple and the European Union with higher tariffs on social media Friday morning, saying that trade talks with the Europeans had stalled.

Read More
image for news Trump Escalates Tariff Threats, Targeting Europe and Apple
Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
AAPL
Published: May 23, 2025 by: Market Watch
Sentiment: Negative

President Donald Trump said Apple must pay a 25% tariff if it doesn't rely on domestic production of iPhones for the U.S. market

Read More
image for news Apple's stock falls as Trump makes a tariff threat on iPhones. Here's why it's misguided.
Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
AAPL
Published: May 23, 2025 by: WSJ
Sentiment: Negative

Read More
image for news Trump Threatens Apple With 25% Tariff on Foreign-Made iPhones
Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
AAPL
Published: May 23, 2025 by: New York Post
Sentiment: Negative

Apple shares led tech losses, falling 4%, while benchmark Treasury yields slipped as investors sought safer assets.

Read More
image for news Dow futures sink more than 600 points after Trump threatens tariffs against Apple, EU
Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
AAPL
Published: May 23, 2025 by: FXEmpire
Sentiment: Negative

Dow drops 600 points as President Trump targets Apple and EU with tariffs, reigniting trade fears and pressuring tech stocks and bond yields today.

Read More
image for news Dow Jones and Nasdaq 100: US Stocks Slide on Trump's Apple and EU Tariff Push
Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
AAPL
Published: May 23, 2025 by: 24/7 Wall Street
Sentiment: Negative

President Trump has threatened Apple with a 25% tariff if it continues to manufacture iPhones abroad.

Read More
image for news Stock Market Live May 23: S&P 500 (VOO) Falling as Trump Slices Apple and EU
Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
AAPL
Published: May 23, 2025 by: Forbes
Sentiment: Negative

This is a developing story.

Read More
image for news Trump Threatens Apple With 25% Tariff Unless It Starts Making iPhones In The U.S.
Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
AAPL
Published: May 23, 2025 by: New York Post
Sentiment: Negative

President Donald Trump warned Apple that the company could face a 25% tariff if it does not shift iPhone manufacturing to the United States.

Read More
image for news Trump warns Apple it could face 25% tariff if it doesn't shift iPhone manufacturing to US
Trump threatens EU with 50% tariffs - as Apple faces 25%
AAPL
Published: May 23, 2025 by: Skynews
Sentiment: Negative

Donald Trump has threatened to impose 50% tariffs on the EU, starting from next month, after saying that trade talks with Brussels were "going nowhere".

Read More
image for news Trump threatens EU with 50% tariffs - as Apple faces 25%
Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
AAPL
Published: May 23, 2025 by: Barrons
Sentiment: Negative

Apple shares were dropping on Friday after President Donald Trump threatened a 25% tariff on its iPhones sold in the U.S. unless they are made stateside.

Read More
image for news Apple Stock Falls After Trump Threatens Tariffs on India-Made iPhones
Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
AAPL
Published: May 23, 2025 by: CNBC
Sentiment: Negative

Shares of Apple were under pressure on Friday after Trump's post on Truth Social.

Read More
image for news Trump says a 25% tariff 'must be paid by Apple' on iPhones not made in the U.S.
Apple raises trade-in prices for iPhones in China to spur demand in key market
AAPL
Published: May 23, 2025 by: CNBC
Sentiment: Positive

Apple on Friday raised the amount of money people can get off their next iPhone in China by trading in their old device. The move signals Apple's desire to spur more sales in China, where it has faced falling market share and declining sales amid tougher competition from Xiaomi and Huawei.

Read More
image for news Apple raises trade-in prices for iPhones in China to spur demand in key market

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.