Automate Your Wheel Strategy on AAPL
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- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.674
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4057734297330.0
- FreeCF/Share 6.6072
- PFCF 41.0839
- PE 36.6486
- Debt/Assets 0.3128
- DivYield 0.0101
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple September event preview: What we know about new iPhones
Published: September 08, 2025 by: The Street
Sentiment: Positive
Analysts expect new phones, upgrades, and more.
Read More
AMZN, AAPL and GOOG Forecast – Major Stocks Look Upwards in Premarket
Published: September 08, 2025 by: FXEmpire
Sentiment: Positive
The three major stocks in this analysis all look as if they are trying to continue to go higher overall, but at this point, the overall market looks the same, adding more “fuel to the fire” as it were.
Read More
Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
Published: September 05, 2025 by: CNBC
Sentiment: Negative
President Donald Trump threatened to launch a trade investigation to "nullify" Europe's fines against Google and other U.S. tech firms.
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‘Technology is the new plumbing' in senior housing — which is a huge opportunity for Apple, Netflix and Peloton
Published: September 05, 2025 by: Market Watch
Sentiment: Positive
Consumer expectations, technology adoption and market competition are shifting as aging adults get more tech-savvy and demand connectivity with family and friends
Read More
Wall Street Roundup: Jobs Data, Gold Highs, AI + Tariff Impact
Published: September 05, 2025 by: Seeking Alpha
Sentiment: Neutral
Jobs data is softening, making a September Fed rate cut highly likely, but inflation remains stubbornly high, creating tension for markets. Gold and silver are surging as investors seek inflation hedges, while most equities struggle and stock picking becomes more important.
Read More
Apple's Sept. 9 Event to Feature Next-Generation iPhone and Apple Watch
Published: September 05, 2025 by: PYMNTS
Sentiment: Positive
When Apple holds its product launch event on Tuesday (Sept. 9), most of the changes it unveils will reportedly involve hardware rather than software.
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Is Apple Stock a Buy Before Its Sept. 9 “Awe-Dropping” Event?
Published: September 05, 2025 by: 24/7 Wall Street
Sentiment: Negative
Apple Stock: It's Still A Solid Buy Following Court Ruling
Published: September 05, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc.'s Q3 results exceeded expectations, with revenue up 9.6% and strong profit growth, demonstrating resilient brand loyalty and operational excellence. Services segment growth is accelerating, now nearly 30% of revenue, providing recurring income and higher margins, positioning Apple for long-term stability. Upcoming iPhone 17 launch, $600B U.S. investment, and AI partnerships are key catalysts for future growth and ecosystem lock-in.
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Should You Bet on Apple-Heavy ETFs Now?
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple gains momentum as iPhone 17 Air launch nears and a Google court ruling secures billions in annual payments.
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Tech lobbying's explosive growth
Published: September 04, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Kristina Partsinevelos joins 'Money Movers' to discuss tech's rising power in Washington, D.C.
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Buy, Sell or Hold the Apple Stock Ahead of the Sept. 9 Event?
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's Sept. 9 event may unveil a slimmer iPhone Air, Watch and AirPod models, plus iOS 26 with Apple Intelligence upgrades.
Read More
Apple Reportedly Planning AI-Enhanced Siri With Search Tool in 2026
Published: September 04, 2025 by: CNET
Sentiment: Positive
Google's Gemini model might be the engine behind an enhanced Siri next year.
Read More
This Big Bank Sees “AI Bubble” Risk. 2 AI Stocks That Could Be Spared
Published: September 04, 2025 by: 24/7 Wall Street
Sentiment: Negative
The “AI bubble” fears are starting to grow as markets head into a September to be startled by.
Read More
Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true catalyst for premium valuation could be a bold shift to AI-powered user experiences beyond traditional search. AI shifts like zero-click searches suggest user habits are changing. Apple's ecosystem, in contrast, is stuck with a conception of online Search from more than 20 years ago.
Read More
Apple reportedly plans to launch an AI tool, gold could near $5,000 according to Goldman Sachs
Published: September 04, 2025 by: Yahoo Finance
Sentiment: Positive
Morning Brief: Market Sunrise anchor Ramzan Karmali breaks down the latest international market news for September 4, 2025. According to Bloomberg, Apple is planning to launch an artificial intelligence web search tool for Siri next year.
Read More
Analyst upgrades Apple stock rating
Published: September 04, 2025 by: Finbold
Sentiment: Positive
Apple (NASDAQ: AAPL) climbed 3.8% on Wednesday, September 2, in what was one of its strongest sessions in weeks.
Read More
AAPL, AMZN and GOOG Forecast – US Tech Leaders Mixed in Premarket Trading
Published: September 04, 2025 by: FXEmpire
Sentiment: Positive
The three major US tech stocks in this analysis are moving in different directions, but all look as if they are bullish over the longer-term.
Read More
Apple gets ‘monster win' as DOJ ruling preserves Google search deal: analysts
Published: September 03, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) has scored a major victory as a federal court decision cleared the way for its lucrative search partnership with Google to continue, according to Wedbush analysts. The firm called the outcome “a big win for Apple and Google” after Judge Amit Mehta ruled that Google will not be barred from paying distribution partners for preloading or placing Google Search, Chrome, or its generative AI products.
Read More
Banking giant turns bullish on Apple after Google's court ruling
Published: September 03, 2025 by: Finbold
Sentiment: Positive
Apple's (NASDAQ: AAPL stock outlook has received a boost as Wall Street weighed the impact of regulatory developments surrounding Google and their potential implications for the broader tech sector.
Read More
Portfolio Positioning For An Uncertain Market With Next Gen Investors
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral
Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. Market risks are rising as valuations stretch, yield curves steepen, and concentration in mega-cap tech increases vulnerability.
Read More
Apple's Vision Pro Gaining Traction in Some Niches of Business
Published: September 03, 2025 by: WSJ
Sentiment: Positive
Too pricey for most consumers, the $3,500 mixed-reality headset may have found a calling in narrow and deep business applications such as helping train pilots or designing kitchens.
Read More
Apple has survived Trump's tariffs so far. It might raise iPhone prices anyway
Published: September 03, 2025 by: CNBC
Sentiment: Neutral
As Apple prepares to unveil the iPhone 17, some analysts expect the company to raise prices even after all CEO Tim Cook has done to avoid the worst of tariffs. Consumer products including apparel, footwear, coffee and game consoles are seeing price increases driven by tariffs costs.
Read More
Top Stock Movers Now: Alphabet, Apple, Macy's, and More
Published: September 03, 2025 by: Investopedia
Sentiment: Positive
U.S. equities were mixed at midday, with tech stocks driving gains after a positive ruling from a federal judge in an antitrust lawsuit against Alphabet's (GOOGL) Google sent the tech giant's shares to an all-time high. The Nasdaq jumped nearly 1%, and the S&P 500 also advanced.
Read More
I like these AI Stocks Better Than Nvidia
Published: September 03, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Has Nvidia (NASDAQ:NVDA) stock finally peaked after failing to march higher following a quarterly result that can only be described as strong, but not surprisingly so?
Read More
Saudia Introduces Apple's Find My Share Item Location Feature to Enhance Baggage Recovery
Published: September 03, 2025 by: GlobeNewsWire
Sentiment: Neutral
Saudia has announced the implementation of Apple's Share Item Location feature to privately and securely locate lost or delayed bags containing an AirTag.
Read More
Apple: It's Time To Buy (Rating Upgrade)
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc.'s recent sharp pullback presents a contrarian buying opportunity, with stabilization and technical patterns suggesting potential for new highs by year-end. Strong Q3 earnings, record revenue, robust margins, and exceptional free cash flow reinforce Apple's position as the Mag-7's most balanced and profitable tech giant. Valuation remains attractive versus peers, but risks include overreliance on iPhone sales, China exposure, and lagging AI innovation versus Nvidia and Microsoft.
Read More
Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
Published: September 03, 2025 by: Fast Company
Sentiment: Positive
Last August, a federal judge issued a historic ruling against search giant Google: The company engaged in monopolistic behavior when it offered payment to be the default search engine on tech platforms owned by other companies.
Read More
GOOGL Keeps Chrome, META Hires AAPL Lead A.I. Robotics Researcher
Published: September 03, 2025 by: Schwab Network
Sentiment: Positive
The long-time case questioning Google dominance is over. A U.S. judge ruled that Alphabet (GOOGL) will not have to divest its Google Chrome browser, something analysts and investors alike see as a huge win for Alphabet.
Read More
New Addigy MDM Suite Delivers Industry's Only Zero-Trust Security and Automated, Real-Time Compliance for Apple Fleets
Published: September 03, 2025 by: Business Wire
Sentiment: Neutral
MIAMI--(BUSINESS WIRE)-- #Addigy--Addigy integrated its leading remote macOS Management MDM with SentinelOne MDR and EDR for complete, real-time single-pane security for Apple fleets.
Read More
Apple's lead AI robotics researcher leaves for Meta
Published: September 02, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Steve Kovach reports on news regarding Apple.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000