Apple Inc. (AAPL)

US — Technology Sector
Peers: GOOGL  NVDA  MSFT  SONY  TBCH  NXT  META  TSM  RIME 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.8396
  • Book/Share 4.9325
  • PB 55.5898
  • Debt/Equity 1.5241
  • CurrentRatio 0.8933
  • ROIC 0.5197

 

  • MktCap 4051602110835.0005
  • FreeCF/Share 6.6072
  • PFCF 41.0218
  • PE 36.5932
  • Debt/Assets 0.3128
  • DivYield 0.0038
  • ROE 1.6405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL Citigroup -- Buy $315 $330 Dec. 9, 2025
Reiterated AAPL Evercore ISI -- Outperform $300 $325 Dec. 8, 2025
Reiterated AAPL Wedbush -- Outperform $320 $350 Dec. 8, 2025
Reiterated AAPL CLSA -- Outperform $265 $330 Dec. 5, 2025
Reiterated AAPL Loop Capital -- Buy $315 $325 Dec. 2, 2025
Upgrade AAPL DZ Bank Hold Buy -- $300 Nov. 4, 2025
Reiterated AAPL Barclays -- Underweight $180 $230 Nov. 3, 2025
Reiterated AAPL Wells Fargo -- Overweight $290 $300 Oct. 31, 2025
Reiterated AAPL Melius -- Buy $290 $345 Oct. 31, 2025
Reiterated AAPL Robert W. Baird -- Outperform $280 $300 Oct. 31, 2025

News

Apple Announces iPhone 17 Models—What We Know About The Newest Products
AAPL
Published: September 09, 2025 by: Forbes
Sentiment: Positive

Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text “Alerts” to (201) 335-0739 or sign up here.

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image for news Apple Announces iPhone 17 Models—What We Know About The Newest Products
Apple unveils pricing for new slate of products
AAPL
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple.

Read More
image for news Apple unveils pricing for new slate of products
Apple Introduces iPhone 17, iPhone Air and Updated AirPods at Annual Event
AAPL
Published: September 09, 2025 by: NYTimes
Sentiment: Positive

The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch.

Read More
image for news Apple Introduces iPhone 17, iPhone Air and Updated AirPods at Annual Event
Apple launches slim iPhone 17 Air, new AirPods and Watch in holiday refresh
AAPL
Published: September 09, 2025 by: Reuters
Sentiment: Positive

Apple unveiled a new generation of the iPhone, including a sleek model dubbed iPhone 17 Air, and several other devices on Tuesday, as it looks to drive upgrades and spur sales ahead of the holiday shopping season.

Read More
image for news Apple launches slim iPhone 17 Air, new AirPods and Watch in holiday refresh
Apple iPhone 17 Prices Start at $799
AAPL
Published: September 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Apple is out with its new lineup of iPhone 17 phones. The iPhone 17 Pro starts at $1,099, a $100 boost, but the storage was doubled so it sort of cancels out.

Read More
image for news Apple iPhone 17 Prices Start at $799
Apple's problem is its incremental product launches, says The Futurum Group CEO Daniel Newman
AAPL
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral

Daniel Newman, The Futurum Group CEO, joins 'Power Lunch' to discuss if Apple's product launch is enough to boost the stock, what's key to the company's future and much more.

Read More
image for news Apple's problem is its incremental product launches, says The Futurum Group CEO Daniel Newman
Apple Announces the iPhone Air, Its Thinnest Ever
AAPL
Published: September 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Apple unveils the iPhone Air. The company calls it a "piece of the future.

Read More
image for news Apple Announces the iPhone Air, Its Thinnest Ever
Apple Announces the iPhone Air, Its Thinnest Ever
AAPL
Published: September 09, 2025 by: Bloomberg Technology
Sentiment: Positive

Apple unveils the iPhone Air. The company calls it a "piece of the future.

Read More
image for news Apple Announces the iPhone Air, Its Thinnest Ever
Apple Launches Its iPhone 17—What You Need to Know
AAPL
Published: September 09, 2025 by: Investopedia
Sentiment: Neutral

Apple (AAPL) launched its latest iPhone lineup Tuesday, with a number of updates that CEO Tim Cook called the company's “biggest leap ever for iPhone."

Read More
image for news Apple Launches Its iPhone 17—What You Need to Know
Apple unveils new iPhone lineup featuring the 17 and thinner iPhone Air
AAPL
Published: September 09, 2025 by: Fox Business
Sentiment: Positive

Apple introduced a new iPhone Air as part of its updated iPhone lineup, which is a thinner model that's expected to be priced in the mid-range of Apple's iPhone variants.

Read More
image for news Apple unveils new iPhone lineup featuring the 17 and thinner iPhone Air
These are the stocks to watch during Apple's event
AAPL
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Kristina Partsinevelos joins 'The Exchange' to discuss the stocks to watch during Apple's event.

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image for news These are the stocks to watch during Apple's event
Apple announces iPhone 17
AAPL
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'The Exchange' to discuss the latest announcements from Apple's event.

Read More
image for news Apple announces iPhone 17
Plexo's Lo Toney gives his outlook on Apple as the company's event continues
AAPL
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral

Lo Toney, Plexo Capital founding managing partner, joins 'The Exchange' to discuss Apple leadership, the Apple iPhone event and outlook for the stock.

Read More
image for news Plexo's Lo Toney gives his outlook on Apple as the company's event continues
Apple announces iPhone Air
AAPL
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach joins 'The Exchange' to discuss the latest announcements from Apple's event.

Read More
image for news Apple announces iPhone Air
People Will Get Into Apple Stores: Analyst Milanesi
AAPL
Published: September 09, 2025 by: Bloomberg Technology
Sentiment: Positive

Carolina Milanesi, president and principal analyst at Creative Strategies, joins Ed Ludlow and Caroline Hyde live from Apple Park to discuss how hardware re-designs usually drive more upgrades from customers and what to expect from the iPhone 17. She speaks on "Bloomberg Technology.

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image for news People Will Get Into Apple Stores: Analyst Milanesi
Apple Launches Its iPhone 17 Today—What You Need to Know
AAPL
Published: September 09, 2025 by: Investopedia
Sentiment: Positive

Apple (AAPL) is set to launch its latest iPhones today, in what the tech giant has said will be “awe dropping,” though expectations are muted leading up to the event.

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image for news Apple Launches Its iPhone 17 Today—What You Need to Know
Small Business Index Ticks in Higher
AAPL
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

Small Business Index Ticks in Higher.

Read More
image for news Small Business Index Ticks in Higher
Will Apple's new iPhones cost more? Here's what to expect from today's unveiling
AAPL
Published: September 09, 2025 by: TechXplore
Sentiment: Neutral

Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that's added a potential price increase to the usual intrigue surrounding the annual evolution of the company's marquee product.

Read More
image for news Will Apple's new iPhones cost more? Here's what to expect from today's unveiling
XION launches Apple ID login for blockchain, dropping wallets and seed phrases
AAPL
Published: September 09, 2025 by: GlobeNewsWire
Sentiment: Neutral

New York, NY, Sept. 09, 2025 (GLOBE NEWSWIRE) -- One-tap login replaces complex crypto, allowing users to sign in less than a minute

Read More
image for news XION launches Apple ID login for blockchain, dropping wallets and seed phrases
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
AAPL
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Brace for PPI & CPI, Watch ORCL & Healthcare Stocks, AAPL Aims to "Awe" Investors
AAPL, ORCL
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral

Inflation remains at the center of investor attention, with Kevin Hincks pointing to this week's PPI and CPI prints on Wednesday and Thursday. He talks about how they will set the tone for inflation and the Fed's interest rate cutting cycle.

Read More
image for news Brace for PPI & CPI, Watch ORCL & Healthcare Stocks, AAPL Aims to "Awe" Investors
Google Will Save Apple
AAPL, GOOG, GOOGL
Published: September 09, 2025 by: 24/7 Wall Street
Sentiment: Negative

Apple Inc. (NASDAQ: AAPL) is losing its top artificial intelligence (AI) engineers at a frightening rate.

Read More
image for news Google Will Save Apple
Options Corner: AAPL Example Trade
AAPL
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral

Apple (AAPL) is expected to reveal its iPhone 17 today at the company's "Awe Dropping" event. Before the festivities begin, Rick Ducat looks at the chart to provide current technical levels to watch.

Read More
image for news Options Corner: AAPL Example Trade
Verizon CEO Hans Vestberg says he 'expects growth in phone upgrades' ahead of Apple iPhone event
AAPL, VZ
Published: September 08, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple.

Read More
image for news Verizon CEO Hans Vestberg says he 'expects growth in phone upgrades' ahead of Apple iPhone event
Apple's multiple is driven by its resilient install base, says JPMorgan's Samik Chatterjee
AAPL
Published: September 08, 2025 by: CNBC Television
Sentiment: Positive

Samik Chatterjee, JPMorgan, joins 'The Exchange' to discuss Apple's upcoming technology event, how to think about the company's upgrade cycle and much more.

Read More
image for news Apple's multiple is driven by its resilient install base, says JPMorgan's Samik Chatterjee
Apple: Get Ready For A Narrative Change
AAPL
Published: September 08, 2025 by: Seeking Alpha
Sentiment: Positive

Apple Inc.'s recent earnings beat, strong iPhone and Mac sales, and services growth justify its premium valuation and support my continued 'Buy' rating. AI-driven Siri upgrades and the upcoming iPhone 17 launch are key catalysts that could drive further upside and positive earnings revisions. The Google search deal court win secures a major revenue stream, reducing regulatory risk and supporting the bullish thesis.

Read More
image for news Apple: Get Ready For A Narrative Change
Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
AAPL
Published: September 08, 2025 by: Investopedia
Sentiment: Positive

Apple appears to have lost more AI talent, fueling worries about its progress with the emerging technology. Wall Street doesn't expect its iPhone 17 launch this week to change that, and some think any enthusiasm for the event could mean a chance to sell the stock.

Read More
image for news Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
How to watch Apple announce the iPhone 17
AAPL
Published: September 08, 2025 by: TechCrunch
Sentiment: Neutral

Apple is hosting its “Awe dropping” hardware event tomorrow at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods.

Read More
image for news How to watch Apple announce the iPhone 17
Apple Gets Hit With AI Copyright Lawsuit Days Before iPhone 17 Event
AAPL
Published: September 08, 2025 by: CNET
Sentiment: Negative

Two authors claim Apple violated their copyright protections while developing its AI, Apple Intelligence.

Read More
image for news Apple Gets Hit With AI Copyright Lawsuit Days Before iPhone 17 Event
Apple September event preview: What we know about new iPhones
AAPL
Published: September 08, 2025 by: The Street
Sentiment: Positive

Analysts expect new phones, upgrades, and more.

Read More
image for news Apple September event preview: What we know about new iPhones

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.