Apple Inc. (AAPL)

US — Technology Sector
Peers: GPRO  SONO  SONY  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 27.4192
  • Book/Share 4.4173
  • PB 46.9295
  • Debt/Equity 0.1507
  • CurrentRatio 0.868
  • ROIC 0.4983

 

  • MktCap 3096191340000.0
  • FreeCF/Share 7.0897
  • PFCF 29.3042
  • PE 31.1177
  • Debt/Assets 0.0299
  • DivYield 0.0049
  • ROE 1.5492

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated AAPL UBS -- Neutral $210 $220 Aug. 1, 2025
Reiterated AAPL Raymond James -- Outperform $230 $240 Aug. 1, 2025
Reiterated AAPL JP Morgan -- Overweight $250 $255 Aug. 1, 2025
Reiterated AAPL BofA Securities -- Buy $235 $240 Aug. 1, 2025
Reiterated AAPL Morgan Stanley -- Overweight $235 $240 Aug. 1, 2025
Reiterated AAPL Barclays -- Underweight $173 $180 Aug. 1, 2025
Reiterated AAPL Citigroup -- Buy $240 $245 Aug. 1, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $245 $270 Aug. 1, 2025
Upgrade AAPL Jefferies Underperform Hold -- $188.32 July 2, 2025
Reiterated AAPL JP Morgan -- Overweight $245 $230 June 26, 2025

News

Ahead of WWDC, Apple says App Store blocked $2B in fraud transactions last year, $9B in past 5 years
AAPL
Published: May 27, 2025 by: TechCrunch
Sentiment: Positive

Apple on Tuesday announced new figures related to its App Store's ability to protect app developers and consumers from fraud. The company said it has prevented more than $9 billion in fraudulent transactions over the past five years.

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image for news Ahead of WWDC, Apple says App Store blocked $2B in fraud transactions last year, $9B in past 5 years
Apple's iPhone exports from India to US jumped 76% in push to avoid China tariffs
AAPL
Published: May 27, 2025 by: New York Post
Sentiment: Positive

The move to India is angering both Beijing, which wants the iPhone maker to maintain its manufacturing in China, and President Trump, who has continued to pressure Apple to move all of its production to the US.

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image for news Apple's iPhone exports from India to US jumped 76% in push to avoid China tariffs
Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
AAPL
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

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image for news Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Investors to Learn More About the Investigation
AAPL
Published: May 27, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK CITY, NY / ACCESS Newswire / May 27, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.

Read More
image for news Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Investors to Learn More About the Investigation
Trump advisor Hassett says 'we don't want to harm' Apple with iPhone tariffs
AAPL
Published: May 27, 2025 by: CNBC
Sentiment: Neutral

National Economic Council Director Kevin Hassett said the Trump administration does not want to "harm Apple" with tariffs. President Donald Trump said in a social media post that Apple will have to pay a tariff of 25% or more for iPhones made outside the U.S.

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image for news Trump advisor Hassett says 'we don't want to harm' Apple with iPhone tariffs
India holds the key to Apple's next supply chain masterstroke
AAPL
Published: May 27, 2025 by: Proactive Investors
Sentiment: Positive

At a glance, the mood music around Apple Inc (NASDAQ:AAPL, ETR:APC) has been unsettled. A 25% tariff threat from the Trump administration and renewed pressure to move manufacturing to the United States have cast a shadow over the tech giant's supply chain model.

Read More
image for news India holds the key to Apple's next supply chain masterstroke
Apple's 25% Tariff Threat: Expect An About-Turn Soon
AAPL
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple Inc.'s current tariff headwinds are temporary, with the Trump 2.0 administration's threats unlikely to materialize into significant long-term impact. Apple is skillfully managing supply chain risks by diversifying production to India and Vietnam, mitigating potential tariff exposure. AAPL stock remains undervalued at 25x FY 2026 earnings, offering ~18% upside to a $232 price target as earnings growth accelerates.

Read More
image for news Apple's 25% Tariff Threat: Expect An About-Turn Soon
FTSE Russell releases preliminary 2025 US Indexes Reconstitution list
AAPL
Published: May 26, 2025 by: Proactive Investors
Sentiment: Neutral

FTSE Russell has released the preliminary list of additions and deletions for its 2025 Russell US Indexes Reconstitution, marking the beginning of an annual process that updates the composition of its widely followed benchmarks. The reconstitution, based on April 30 market data, reflects shifts in company size, sector composition, and style classifications.

Read More
image for news FTSE Russell releases preliminary 2025 US Indexes Reconstitution list
Apple is back in Trump's crosshairs over where iPhones are made
AAPL
Published: May 26, 2025 by: TechXplore
Sentiment: Negative

Apple Chief Executive Tim Cook can't seem to catch a break.

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image for news Apple is back in Trump's crosshairs over where iPhones are made
Trump threatens to slap Apple with a 25% tariff on iPhones manufactured abroad
AAPL
Published: May 26, 2025 by: CNBC International TV
Sentiment: Negative

Karen Tso takes a deep dive into how tech analysts and investment banks are reacting to President Trump's latest tariff threat against Apple.

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image for news Trump threatens to slap Apple with a 25% tariff on iPhones manufactured abroad
S&P 500 Earnings: Q2, Q3 '25 EPS Revisions, And A Look At Apple And UnitedHealth's Revisions
AAPL, IVV, SPLG, SPXL, SPY, SSO, UNH, UPRO, VOO
Published: May 26, 2025 by: Seeking Alpha
Sentiment: Neutral

Jamie Dimon said this week he is expecting a 0% S&P 500 expected EPS growth rate for Q2 '25 by the time reporting starts in July '25. He may not be wrong, but the way the “tariff” discussion has evolved, for the expected +10% S&P 500 EPS growth rate for Q2 '25 to fall all the way to 0% by early July '25 would be pretty extreme indeed. The second quarter has seen more severe revisions than the third quarter, but some of that “severity” is partially due to the Q2 '25 quarter being next to report, and historically, the …

Read More
image for news S&P 500 Earnings: Q2, Q3 '25 EPS Revisions, And A Look At Apple And UnitedHealth's Revisions
Tech's Trump Whisperer, Tim Cook, Goes Quiet as His Influence Fades
AAPL
Published: May 26, 2025 by: NYTimes
Sentiment: Negative

Apple's chief executive has gone from winning President Trump's praise to drawing his ire, deepening the company's woes in a very bad year.

Read More
image for news Tech's Trump Whisperer, Tim Cook, Goes Quiet as His Influence Fades
Largest U.S. Pension Sells Apple Stock, Buys Meta, AMD, and McDonald's
AAPL, AMD, MCD, META
Published: May 26, 2025 by: Barrons
Sentiment: Neutral

Apple is shifting production of iPhones it will sell in the U.S. away from China.

Read More
image for news Largest U.S. Pension Sells Apple Stock, Buys Meta, AMD, and McDonald's
Major China-listed Apple suppliers including Luxshare, Goertek fall after Trump's tariff threats
AAPL
Published: May 25, 2025 by: Reuters
Sentiment: Negative

Major China-listed Apple suppliers including Luxshare , Goertek and Lens Tech opened sharply lower on Monday after U.S. President Donald Trump threatened tariffs on imported iPhones.

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image for news Major China-listed Apple suppliers including Luxshare, Goertek fall after Trump's tariff threats
Warren Buffett-led Berkshire Hathaway Has 21% of Its $276 Billion Portfolio in 1 Stock That's Up 644% in 9 Years
AAPL
Published: May 25, 2025 by: The Motley Fool
Sentiment: Neutral

In the past 60 years, Berkshire Hathaway has compounded shareholder capital at an unbelievable 19.9% annualized rate. Thanks to Warren Buffett's direction of the conglomerate, he has become an investing legend whose moves are watched very closely by the average investor out there.

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image for news Warren Buffett-led Berkshire Hathaway Has 21% of Its $276 Billion Portfolio in 1 Stock That's Up 644% in 9 Years
26.4% of Warren Buffett's $258 Billion Portfolio Is Invested in 2 Leading Artificial Intelligence Stocks
AAPL, AMZN
Published: May 25, 2025 by: The Motley Fool
Sentiment: Positive

Four times every year, we get a fantastic opportunity to take a peek inside top investor Warren Buffett's portfolio to see which stocks he's recently bought or sold. At the same time, we can examine which stocks have been around for a while and could be considered key positions for the billionaire.

Read More
image for news 26.4% of Warren Buffett's $258 Billion Portfolio Is Invested in 2 Leading Artificial Intelligence Stocks
Tim Cook's Bad Year Keeps Getting Worse
AAPL
Published: May 23, 2025 by: WSJ
Sentiment: Negative

Trump, judges, regulators, lawmakers and even an old Apple all-star threaten the company.

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image for news Tim Cook's Bad Year Keeps Getting Worse
Jim Cramer talks Pres. Trumps tariff threat aimed at Apple
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

'Mad Money' host Jim Cramer looks back on this week's decisions out of the White House and how they have been impacting markets.

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image for news Jim Cramer talks Pres. Trumps tariff threat aimed at Apple
Final Trade: AAPL, NVO, TLT, X
AAPL, NVO, TLT, X
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

The final trades of the day with CNBC's Melissa Lee and the Fast Money traders.

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image for news Final Trade: AAPL, NVO, TLT, X
Moving Apple iPhone production to the U.S. is a 'fairy tale', says Wedbush's Dan Ives
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

Dan Ives, Wedbush, joins 'Fast Money' to talk President Trump's tariff threat toward Apple.

Read More
image for news Moving Apple iPhone production to the U.S. is a 'fairy tale', says Wedbush's Dan Ives
'Fast Money' traders talk Apple's eight-day losing streak
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

The 'Fast Money' traders talk Apple's 8-day losing streak.

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image for news 'Fast Money' traders talk Apple's eight-day losing streak
Apple's Ecosystem Is Eating Hardware
AAPL
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Negative

Apple's Services revenue hit $26.6B in Q2-FY25, up 12% YoY, with a 75.7% gross margin, driving profit expansion. Over one billion paid subscriptions support recurring revenue growth, reducing reliance on slowing iPhone sales and hardware cycles. iPhone revenue grew just 2% YoY, while wearables declined 5%, reflecting hardware saturation and competitive pressure, especially in China.

Read More
image for news Apple's Ecosystem Is Eating Hardware
Apple Under Fire: The 25% Tariff Threat That Could Break The Stock
AAPL
Published: May 23, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. faces a potential 25% tariff on iPhones made outside the U.S., directly threatened by President Trump. The company's shift to India and Vietnam was meant to reduce China risk, but it's now clashing with U.S. political pressure. Building iPhones in the U.S. is economically unviable in the short term, and absorbing tariffs or raising prices would severely hurt margins or demand.

Read More
image for news Apple Under Fire: The 25% Tariff Threat That Could Break The Stock
Trump: Apple should be able to make an economically competitive iPhone in the U.S.
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Eamon Javers reports on the latest conversations from inside the Oval Office.

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image for news Trump: Apple should be able to make an economically competitive iPhone in the U.S.
Sold out of our entire Apple position as tariffs are no-win scenario, says Clockwise's James Cakmak
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

Daniel Newman, The Futurum Group CEO, and James Cakmak, Clockwise Capital CIO, join 'Power Lunch' to discuss Trump's tariff threats on Apple, if the market reaction is overdone and much more.

Read More
image for news Sold out of our entire Apple position as tariffs are no-win scenario, says Clockwise's James Cakmak
Dagen McDowell advises Apple's Tim Cook to ‘play better ball' with Trump amid threat
AAPL
Published: May 23, 2025 by: Fox Business
Sentiment: Negative

'The Big Money Show' panel discusses President Donald Trump's tariff threat directed at Apple and European Union trade talks.

Read More
image for news Dagen McDowell advises Apple's Tim Cook to ‘play better ball' with Trump amid threat
The Investment Committee weigh in on whether Apple shares are bruised or broken
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

The Investment Committee debate what to do with Apple stock after President Trump threatens the company with a 25% tariff if they don't make iPhones in America. CNBC's Steve Kovach joins ‘Halftime Report' with the latest.

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image for news The Investment Committee weigh in on whether Apple shares are bruised or broken
Matrix's David Katz: Can't 'MAGA' by destroying America's greatest company, Apple
AAPL
Published: May 23, 2025 by: CNBC Television
Sentiment: Negative

David Katz, Matrix Asset Advisors chief investment officer, joins 'The Exchange' to discuss Apple as the company's shares dip on tariff threat.

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image for news Matrix's David Katz: Can't 'MAGA' by destroying America's greatest company, Apple
Top Stock Movers Now: Apple, Deckers Outdoor, Intuit, and More
AAPL, DECK, INTU
Published: May 23, 2025 by: Investopedia
Sentiment: Negative

U.S. equities slumped at midday after President Donald Trump threatened tariffs on Apple (AAPL) iPhones and European Union (EU) products. The Nasdaq slipped 1%, and the Dow Jones Industrial Average and S&P 500 were down as well.

Read More
image for news Top Stock Movers Now: Apple, Deckers Outdoor, Intuit, and More
U.S. Stock Futures Plunge on Trump Tariff Concerns
AAPL
Published: May 23, 2025 by: Zacks Investment Research
Sentiment: Negative

U.S. Stock Futures Plunge on Trump Tariff Concerns.

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image for news U.S. Stock Futures Plunge on Trump Tariff Concerns

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.