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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.5898
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4051602110835.0005
- FreeCF/Share 6.6072
- PFCF 41.0218
- PE 36.5932
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
Apple Announces iPhone 17 Models—What We Know About The Newest Products
Published: September 09, 2025 by: Forbes
Sentiment: Positive
Get Forbes Breaking News Text Alerts: We're launching text message alerts so you'll always know the biggest stories shaping the day's headlines. Text “Alerts” to (201) 335-0739 or sign up here.
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Apple unveils pricing for new slate of products
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach reports on news regarding Apple.
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Apple Introduces iPhone 17, iPhone Air and Updated AirPods at Annual Event
Published: September 09, 2025 by: NYTimes
Sentiment: Positive
The Silicon Valley giant also introduced updates to its traditional smartphones, as well as its AirPods and Apple Watch.
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Apple launches slim iPhone 17 Air, new AirPods and Watch in holiday refresh
Published: September 09, 2025 by: Reuters
Sentiment: Positive
Apple unveiled a new generation of the iPhone, including a sleek model dubbed iPhone 17 Air, and several other devices on Tuesday, as it looks to drive upgrades and spur sales ahead of the holiday shopping season.
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Apple iPhone 17 Prices Start at $799
Published: September 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Apple is out with its new lineup of iPhone 17 phones. The iPhone 17 Pro starts at $1,099, a $100 boost, but the storage was doubled so it sort of cancels out.
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Apple's problem is its incremental product launches, says The Futurum Group CEO Daniel Newman
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral
Daniel Newman, The Futurum Group CEO, joins 'Power Lunch' to discuss if Apple's product launch is enough to boost the stock, what's key to the company's future and much more.
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Apple Announces the iPhone Air, Its Thinnest Ever
Published: September 09, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Apple unveils the iPhone Air. The company calls it a "piece of the future.
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Apple Announces the iPhone Air, Its Thinnest Ever
Published: September 09, 2025 by: Bloomberg Technology
Sentiment: Positive
Apple unveils the iPhone Air. The company calls it a "piece of the future.
Read More
Apple Launches Its iPhone 17—What You Need to Know
Published: September 09, 2025 by: Investopedia
Sentiment: Neutral
Apple (AAPL) launched its latest iPhone lineup Tuesday, with a number of updates that CEO Tim Cook called the company's “biggest leap ever for iPhone."
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Apple unveils new iPhone lineup featuring the 17 and thinner iPhone Air
Published: September 09, 2025 by: Fox Business
Sentiment: Positive
Apple introduced a new iPhone Air as part of its updated iPhone lineup, which is a thinner model that's expected to be priced in the mid-range of Apple's iPhone variants.
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These are the stocks to watch during Apple's event
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Kristina Partsinevelos joins 'The Exchange' to discuss the stocks to watch during Apple's event.
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Apple announces iPhone 17
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach joins 'The Exchange' to discuss the latest announcements from Apple's event.
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Plexo's Lo Toney gives his outlook on Apple as the company's event continues
Published: September 09, 2025 by: CNBC Television
Sentiment: Neutral
Lo Toney, Plexo Capital founding managing partner, joins 'The Exchange' to discuss Apple leadership, the Apple iPhone event and outlook for the stock.
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Apple announces iPhone Air
Published: September 09, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach joins 'The Exchange' to discuss the latest announcements from Apple's event.
Read More
People Will Get Into Apple Stores: Analyst Milanesi
Published: September 09, 2025 by: Bloomberg Technology
Sentiment: Positive
Carolina Milanesi, president and principal analyst at Creative Strategies, joins Ed Ludlow and Caroline Hyde live from Apple Park to discuss how hardware re-designs usually drive more upgrades from customers and what to expect from the iPhone 17. She speaks on "Bloomberg Technology.
Read More
Apple Launches Its iPhone 17 Today—What You Need to Know
Published: September 09, 2025 by: Investopedia
Sentiment: Positive
Apple (AAPL) is set to launch its latest iPhones today, in what the tech giant has said will be “awe dropping,” though expectations are muted leading up to the event.
Read More
Small Business Index Ticks in Higher
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Neutral
Small Business Index Ticks in Higher.
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Will Apple's new iPhones cost more? Here's what to expect from today's unveiling
Published: September 09, 2025 by: TechXplore
Sentiment: Neutral
Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that's added a potential price increase to the usual intrigue surrounding the annual evolution of the company's marquee product.
Read More
XION launches Apple ID login for blockchain, dropping wallets and seed phrases
Published: September 09, 2025 by: GlobeNewsWire
Sentiment: Neutral
New York, NY, Sept. 09, 2025 (GLOBE NEWSWIRE) -- One-tap login replaces complex crypto, allowing users to sign in less than a minute
Read More
Apple Inc. (AAPL) Is a Trending Stock: Facts to Know Before Betting on It
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Brace for PPI & CPI, Watch ORCL & Healthcare Stocks, AAPL Aims to "Awe" Investors
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral
Inflation remains at the center of investor attention, with Kevin Hincks pointing to this week's PPI and CPI prints on Wednesday and Thursday. He talks about how they will set the tone for inflation and the Fed's interest rate cutting cycle.
Read More
Google Will Save Apple
Published: September 09, 2025 by: 24/7 Wall Street
Sentiment: Negative
Apple Inc. (NASDAQ: AAPL) is losing its top artificial intelligence (AI) engineers at a frightening rate.
Read More
Options Corner: AAPL Example Trade
Published: September 09, 2025 by: Schwab Network
Sentiment: Neutral
Apple (AAPL) is expected to reveal its iPhone 17 today at the company's "Awe Dropping" event. Before the festivities begin, Rick Ducat looks at the chart to provide current technical levels to watch.
Read More
Verizon CEO Hans Vestberg says he 'expects growth in phone upgrades' ahead of Apple iPhone event
Published: September 08, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach reports on news regarding Apple.
Read More
Apple's multiple is driven by its resilient install base, says JPMorgan's Samik Chatterjee
Published: September 08, 2025 by: CNBC Television
Sentiment: Positive
Samik Chatterjee, JPMorgan, joins 'The Exchange' to discuss Apple's upcoming technology event, how to think about the company's upgrade cycle and much more.
Read More
Apple: Get Ready For A Narrative Change
Published: September 08, 2025 by: Seeking Alpha
Sentiment: Positive
Apple Inc.'s recent earnings beat, strong iPhone and Mac sales, and services growth justify its premium valuation and support my continued 'Buy' rating. AI-driven Siri upgrades and the upcoming iPhone 17 launch are key catalysts that could drive further upside and positive earnings revisions. The Google search deal court win secures a major revenue stream, reducing regulatory risk and supporting the bullish thesis.
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Will Apple's iPhone 17 Launch Be a 'Sell-the-News' Event for Investors?
Published: September 08, 2025 by: Investopedia
Sentiment: Positive
Apple appears to have lost more AI talent, fueling worries about its progress with the emerging technology. Wall Street doesn't expect its iPhone 17 launch this week to change that, and some think any enthusiasm for the event could mean a chance to sell the stock.
Read More
How to watch Apple announce the iPhone 17
Published: September 08, 2025 by: TechCrunch
Sentiment: Neutral
Apple is hosting its “Awe dropping” hardware event tomorrow at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods.
Read More
Apple Gets Hit With AI Copyright Lawsuit Days Before iPhone 17 Event
Published: September 08, 2025 by: CNET
Sentiment: Negative
Two authors claim Apple violated their copyright protections while developing its AI, Apple Intelligence.
Read More
Apple September event preview: What we know about new iPhones
Published: September 08, 2025 by: The Street
Sentiment: Positive
Analysts expect new phones, upgrades, and more.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000