Apple Inc. (AAPL)
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- symbol AAPL
- Rev/Share 27.4192
- Book/Share 4.4173
- PB 58.0631
- Debt/Equity 1.5449
- CurrentRatio 0.868
- ROIC 0.476
- MktCap 3806263227200.0
- FreeCF/Share 6.4541
- PFCF 39.5727
- PE 38.5001
- Debt/Assets 0.3068
- DivYield 0.004
- ROE 1.5492
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | AAPL | Jefferies | Hold | Underperform | -- | $205.16 | Oct. 3, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $240 | $298 | Oct. 2, 2025 |
| Initiation | AAPL | Seaport Research Partners | -- | Buy | -- | $310 | Oct. 1, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $260 | $290 | Sept. 26, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $270 | $310 | Sept. 22, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $255 | $280 | Sept. 19, 2025 |
| Initiation | AAPL | Bernstein | -- | Outperform | -- | $290 | Sept. 16, 2025 |
| Downgrade | AAPL | DA Davidson | Buy | Neutral | -- | $250 | Sept. 11, 2025 |
| Upgrade | AAPL | MoffettNathanson | Sell | Neutral | -- | $225 | Sept. 4, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Hold | $230 | $226 | Aug. 21, 2025 |
News
Apple is facing pressure from Wall Street to figure out its AI strategy
Published: July 30, 2025 by: CNBC
Sentiment: Negative
Apple analysts are starting to wonder how much time the company has to find an AI strategy before consumers rethink their iPhone purchases. OpenAI's May acquisition of Jony Ive's startup IO for $6.5 billion put added pressure on Apple.
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Apple Manufacturing Academy opens in Detroit amid Trump pressure on US production
Published: July 30, 2025 by: TechXplore
Sentiment: Positive
Apple is trying to bring machine learning to Motor City. The smartphone giant opened its Apple Manufacturing Academy in Detroit on Tuesday to offer free workshops on artificial intelligence and advanced manufacturing to small and medium-sized businesses.
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Dividend Growth Stocks Are the New Tech Stocks — Here's Why
Published: July 30, 2025 by: 24/7 Wall Street
Sentiment: Positive
For young, growth-focused investors, perhaps dividend growth stocks are a better pick-up at current levels, especially as the red-hot AI stocks consider their next moves going into the turbulent month of September.
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Apple earnings under pressure from tariffs, slow AI roll-out
Published: July 30, 2025 by: Reuters
Sentiment: Negative
Long seen as the safest Big Tech bet, Apple is heading into Thursday's earnings with its business facing pressure from U.S. tariffs, tough competition in China and a high-stakes artificial intelligence race it has been late to enter.
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Apple: I Started Selling Once I Faced A Reality Check
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Negative
Apple's position among the Mag 7 is weakening, with recent underperformance compared to peers. Although Apple's dominance in hardware remains strong, it is under question whether the company can resume a brisker growth pace. As tariffs and AI-strategy uncertainties face the company, I am rebalancing my portfolio, trimming Apple, and buying two other stocks.
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Nvidia stock is a buy, but Apple 'is not firing on all cylinders,' fund manager says
Published: July 29, 2025 by: Yahoo Finance
Sentiment: Neutral
The "Magnificent Seven," Nvidia (NVDA), Alphabet (GOOG, GOOGL), Tesla (TSLA), Microsoft (MSFT), Amazon (AMZN), Meta (META), and Apple (AAPL), have dominated the markets over the last couple of years. But which one should you buy?
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White House weighs US-China tariff pause extension, why Nvidia stock is a buy and Apple isn't
Published: July 29, 2025 by: Yahoo Finance
Sentiment: Neutral
US and China officials discussed the terms of extending their tariff pause, but President Trump's approval is needed to make it official. We break down key takeaways from the meeting in Stockholm, Sweden between the two nations.
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Apple Facing Expanded Probe From Spain's Antitrust Watchdog
Published: July 29, 2025 by: PYMNTS
Sentiment: Negative
Spain's competition watchdog is expanding its investigation into Apple's App Store. The Comisión Nacional de los Mercados y la Competencia (CNMC) announced Tuesday (July 29) that it would widen the parameters of a probe launched last year into the conditions the tech giant places on developers.
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Top 10 Income Funds From Eaton Vance
Published: July 29, 2025 by: Seeking Alpha
Sentiment: Positive
Eaton Vance's top taxable closed-end funds offer reliable monthly income, strong long-term returns, and are managed by highly skilled teams with proven track records. I prioritize funds trading at a discount to NAV with distribution yields near or above 8%, focusing on both income and capital appreciation potential. For total return, EOS and EOI are top picks; for dividend income, EVT (domestic) and ETG (global) provide diversification and attractive yields.
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Apple Closing Store in China for the First Time Ever
Published: July 29, 2025 by: Bloomberg Technology
Sentiment: Negative
Apple is closing a retail store in China for the first time. Bloomberg's Tom Giles explains why it's a notable retreat for the iPhone maker.
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How Will Services, Mac and iPad Fare in Apple's Q3 Earnings?
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Neutral
Apple's third-quarter fiscal 2025 results are expected to reflect continuing Services and Mac growth.
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Spain competition watchdog expands probe into Apple
Published: July 29, 2025 by: TechXplore
Sentiment: Negative
Spain's competition watchdog said Tuesday that it had broadened a probe opened last year into the conditions Apple imposes on developers of mobile applications sold on its App Store.
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JPMorgan Chase and Apple Near Deal on Credit Card Partnership
Published: July 29, 2025 by: PYMNTS
Sentiment: Positive
JPMorgan Chase and Apple are reportedly close to reaching a deal in which the bank would become the tech giant's credit card partner. The companies have been negotiating since early 2024, and those talks have accelerated, the Wall Street Journal (WSJ) reported Tuesday (July 29), citing unnamed sources.
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Apple to Open Manufacturing Academy in Detroit, but Don't Expect a US iPhone in the Near Future
Published: July 29, 2025 by: CNET
Sentiment: Positive
The manufacturing program will train businesses in AI and new production techniques.
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Apple shutters store in China for first time ever as struggles mount in second-largest market
Published: July 29, 2025 by: New York Post
Sentiment: Negative
It's the first store in China that Apple has been forced to shut down since opening its flagship store in the country in 2008.
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Cash App opens up to Apple Pay and Google Pay for the first time
Published: July 29, 2025 by: CNBC
Sentiment: Positive
Block-owned payments platform Cash App launched a new peer-to-peer platform called Pools. Pools lets users take group payments via Cash App, Apple Pay, or Google Pay.
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Apple Inc. Investors: Please contact the Portnoy Law Firm to recover your losses. August 19, 2025 Deadline to file Lead Plaintiff Motion.
Published: July 28, 2025 by: GlobeNewsWire
Sentiment: Neutral
Investors can contact the law firm at no cost to learn more about recovering their losses
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Apple returns to growth in China
Published: July 28, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Steve Kovach joins 'Money Movers' to discuss Apple's rebound in China.
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Apple set to top Q3 earnings forecasts on resilient Services, strong margins
Published: July 28, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is expected to deliver a revenue and earnings beat when it reports its fiscal third quarter earnings this week, analysts at Goldman Sachs believe. The analysts maintain a ‘Buy' rating on the iPhone maker but slightly lowered their price target to $251 from $253.
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US smartphone market sees sluggish growth as India-made phones surge, Canalys says
Published: July 28, 2025 by: Reuters
Sentiment: Neutral
The United States smartphone market grew just 1% in the second quarter as vendors front-loaded device inventories amid tariff concerns, while supply chain negotiations between China and the United States boosted shipments of Indian-made phones, research firm Canalys said on Monday.
Read More
Heavy-Duty Earnings Week Commences
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Neutral
Heavy-Duty Earnings Week Commences.
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Buy, Sell or Hold Apple Stock? Key Tips Ahead of Q3 Earnings
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL's third-quarter fiscal 2025 results are likely to reflect steady Services growth and improving iPhone sales in China.
Read More
AAPL Investors Have Opportunity to Lead Apple Inc. Securities Fraud Lawsuit with the Schall Law Firm
Published: July 28, 2025 by: PRNewsWire
Sentiment: Neutral
LOS ANGELES , July 28, 2025 /PRNewswire / -- The Schall Law Firm , a national shareholder rights litigation firm, reminds investors of a class action lawsuit against Apple Inc. ("Apple" or "the Company") (NASDAQ: AAPL ) for violations of §§10(b) and 20(a) of the Securities Exchange Act of 1934 and Rule 10b-5 promulgated thereunder by the U.S. Securities and Exchange Commission. Investors who purchased the Company's securities between June 10, 2024 and June 9, 2025, inclusive (the "Class Period"), are encouraged to contact the firm before August 19, 2025.
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Pomerantz Law Firm Announces the Filing of a Class Action Against Apple Inc.and Certain Officers – AAPL
Published: July 28, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, July 28, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP announces that a class action lawsuit has been filed against Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL) and certain officers. The class action, filed in the United States District Court for the Northern District of California, and docketed under 25-cv-05197, is on behalf of a class consisting of all persons and entities other than Defendants that purchased or otherwise acquired Apple securities between June 10, 2024 and June 9, 2025, both dates inclusive (the “Class Period”), seeking to recover damages caused by Defendants' violations of the federal securities laws …
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Apple Isn't Leaving China. Its Footprint Is Getting Harder to See.
Published: July 28, 2025 by: Barrons
Sentiment: Neutral
Facing sensitivities on both sides of the Pacific, Apple has reconfigured its China relationships in recent years, Isaac Stone Fish writes in a guest commentary.
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Apple needs to deliver with earnings next week, says KKM's Jeff Kilburg
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
Jeff Kilburg, KKM Financial president and CEO and CNBC's Steve Kovach and MacKenzie Sigalos join 'Power Lunch' to discuss what investors need to know about next week's data points.
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How the Mag 7 Are Driving the Future of AI Capex
Published: July 25, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive
Jason Thomas, head of global research and investment strategy at Carlyle, examines the level of investment in artificial intelligence among the big tech companies and the significance of that spending on equity and bond markets and the overall US economy.
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Apple can't play on the sidelines in AI race, says Needham's Laura Martin
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
Laura Martin, Needham senior internet and media analyst, joins 'The Exchange' to discuss Apple's gen AI plans and what to expect ahead of its earnings report next week.
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Key questions for Apple ahead of earnings
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's Steve Kovach joins 'The Exchange' to discuss Apple's AI strategy as the 'Big Tech' name is set to report earnings next week.
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The 'Halftime' Investment Committee debate the speculative 'Big Tech' trade
Published: July 25, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the speculative trade as we head into a big week of mega cap earnings next week.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000