Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.0366
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2996569554000.0
  • FreeCF/Share 6.5683
  • PFCF 30.4264
  • PE 30.9193
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

You do not want to short Magnificent Seven names, strategist says
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Yahoo Finance
Sentiment: Positive

It's a busy earnings week, as companies with a combined $20 trillion in market capitalization are set to report. JPMorgan Asset Management global market strategist Jack Manley joins Morning Brief with Brad Smith and Madison Mills to discuss upcoming earnings, including from some "Magnificent Seven" names, and take a closer look at Mag Seven performance compared to the other 493 companies of the S&P 500 (^GSPC).

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image for news You do not want to short Magnificent Seven names, strategist says
Apple Earnings Are Overshadowed by Tariffs. Reasons the Stock Can Still Deliver.
AAPL
Published: April 28, 2025 by: Barrons
Sentiment: Neutral

The shares could still be a good bet despite the threat of levies on imported smartphones, according to J.P. Morgan.

Read More
image for news Apple Earnings Are Overshadowed by Tariffs. Reasons the Stock Can Still Deliver.
Apple's India Game Plan Looks Smarter As Tariff Heat Rises - Analyst Highlights 4 Stocks That Could Benefit
AAPL
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

As Washington cranks up the tariff pressure, Apple Inc. AAPL may have already played its smartest card: doubling down on India for assembly and investing deeper into U.S. component suppliers.

Read More
image for news Apple's India Game Plan Looks Smarter As Tariff Heat Rises - Analyst Highlights 4 Stocks That Could Benefit
Mag 7 Pressured to Continue "Pleasant Surprise" Earnings Season
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 28, 2025 by: Schwab Network
Sentiment: Positive

"There's something for everyone this week" when it comes to the markets, says Kevin Hincks. He points out a slew of economic data and earnings that include 180 names in the SPX.

Read More
image for news Mag 7 Pressured to Continue "Pleasant Surprise" Earnings Season
Microsoft, Meta, Amazon, Apple Gear Up For 'AI Revolution' Week As Tariff Storm Brews
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

As Big Tech steps onto the earnings stage this week, tariff worries swirl, but the AI Revolution isn't slowing down. Microsoft Corp MSFT, Meta Platforms Inc META, Amazon.com Inc AMZN, and Apple Inc AAPL are all set to report and Wedbush Securities' analyst Dan Ives says the setup is more bullish than bearish.

Read More
image for news Microsoft, Meta, Amazon, Apple Gear Up For 'AI Revolution' Week As Tariff Storm Brews
The Bear Market Has Only Just Started - Here's Why
AAPL, NVDA, SPY
Published: April 28, 2025 by: MarketBeat
Sentiment: Negative

Markets are cyclical, and that's an inevitable truth that every investor needs to remember when risking their capital in the financial markets, no matter what asset class or individual company they decide to invest in. No profits can be made without volatility, though the same counts for losses, and the differentiating factor all comes down to the timing of market entries and exits.

Read More
image for news The Bear Market Has Only Just Started - Here's Why
Could Apple stock be the Nvidia of 2025?
AAPL
Published: April 28, 2025 by: Finbold
Sentiment: Positive

Despite being the world's biggest company in 2025 and recording one of the strongest decade-long upsurges on record, Apple (NASDAQ: AAPL) stock has been somewhat overlooked in recent years.

Read More
image for news Could Apple stock be the Nvidia of 2025?
Apple: The Dividend Should Rise But Stock Is Still Likely To Slide
AAPL
Published: April 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple is expected to become a dividend aristocrat eventually due to its strong brand, market cap, growth, and high margins, despite current trade war headwinds. The dividend will rise in early May, but trade war uncertainties will likely dampen growth, making current earnings estimates too high. Since 2012, Apple's dividend has grown significantly, supported by stock buybacks, ensuring decent per-share growth despite modest overall dividend increases.

Read More
image for news Apple: The Dividend Should Rise But Stock Is Still Likely To Slide
Domino's, Coke, Apple, Chevron, and Many More to Watch This Week
AAPL, CVX, DPZ, KO
Published: April 27, 2025 by: Barrons
Sentiment: Neutral

About a third of the S&P 500 index reports earnings this week. Plus economic data on inflation, GDP, and jobs.

Read More
image for news Domino's, Coke, Apple, Chevron, and Many More to Watch This Week
Unrealistic to shift all U.S. iPhone assembly to India, Apple bear Craig Moffett writes to clients
AAPL
Published: April 26, 2025 by: CNBC
Sentiment: Negative

Craig Moffett of MoffettNathanson reacts to the report Apple was aiming to shift production toward India.

Read More
image for news Unrealistic to shift all U.S. iPhone assembly to India, Apple bear Craig Moffett writes to clients
Apple looks to shift iPhone production to India by the end of 2026
AAPL
Published: April 25, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Steve Kovach reports on news regarding Apple.

Read More
image for news Apple looks to shift iPhone production to India by the end of 2026
Tariffs Take Toll On Tech Giants. Will Earnings Reveal The Damage?
AAPL, AMZN, META, SPOT
Published: April 25, 2025 by: Investors Business Daily
Sentiment: Negative

IBD's Alexis Garcia and Ed Carson preview key upcoming earnings reports from Meta Platforms, Amazon, Apple and Spotify.

Read More
image for news Tariffs Take Toll On Tech Giants. Will Earnings Reveal The Damage?
Apple to shift most US iPhone production to India by 2026 to avoid China tariffs: reports
AAPL
Published: April 25, 2025 by: New York Post
Sentiment: Negative

Apple is reportedly planning to shift most production of the iPhones it sells in the US to factories in India by the end of 2026 – as CEO Tim Cook's firm looks to dodge massive tariffs on Chinese imports.

Read More
image for news Apple to shift most US iPhone production to India by 2026 to avoid China tariffs: reports
Apple to Shift All US iPhone Assembly to India Amid Tariff Turmoil, Report Says
AAPL
Published: April 25, 2025 by: CNET
Sentiment: Neutral

The manufacturing move is aimed at addressing massive US tariffs against China that could spur higher prices on the company's biggest-selling product.

Read More
image for news Apple to Shift All US iPhone Assembly to India Amid Tariff Turmoil, Report Says
Apple Walks Away From China
AAPL
Published: April 25, 2025 by: 24/7 Wall Street
Sentiment: Negative

Tariffs and the concentration of the assembly of its iPhone in one country have triggered Apple Inc.

Read More
image for news Apple Walks Away From China
Mag 7 Earnings Loom, Seeking Market "Stabilization" Instead of "Normalization"
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 25, 2025 by: Schwab Network
Sentiment: Neutral

Scott Bauer (@ProsperTradingAcademy) says even despite this week's rally, "we're not out of the woods yet" as markets will continue to whipsaw back and forth on every trade negotiation headline. For now, Scott's looking for stabilization instead of normalization as he focuses ahead to a slew of big tech earnings next week including Meta Platforms (META), Microsoft (MSFT), Apple (AAPL) and Amazon (AMZN).

Read More
image for news Mag 7 Earnings Loom, Seeking Market "Stabilization" Instead of "Normalization"
Apple FQ2 Preview: Buy And Forget At $200
AAPL
Published: April 24, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. (AAPL) stock is scheduled to release its FY Q2 earnings report next week. I expect margin pressure due to the higher tariffs implemented between China and the US since my last writing. The pressure could persist due to prolonged supply and manufacturing chain shifts. But other factors offer counterbalance to these negatives.

Read More
image for news Apple FQ2 Preview: Buy And Forget At $200
The European Union hits Apple and Meta with 700 million euros in fines, first under digital rules
AAPL, META
Published: April 23, 2025 by: TechXplore
Sentiment: Negative

European Union watchdogs fined Apple and Meta hundreds of millions of euros Wednesday as they stepped up enforcement of the 27-nation bloc's digital competition rules.

Read More
image for news The European Union hits Apple and Meta with 700 million euros in fines, first under digital rules
EU hands Apple, Meta massive fines despite warnings from Trump
AAPL, META
Published: April 23, 2025 by: Fox Business
Sentiment: Negative

The European Union fined Apple $570 million and Meta $228 million for violating the Digital Markets Act, a piece of legislation aimed at curbing Big Tech.

Read More
image for news EU hands Apple, Meta massive fines despite warnings from Trump
Why Apple investors might be too optimistic about what's ahead
AAPL
Published: April 23, 2025 by: Market Watch
Sentiment: Negative

Apple Inc. investors should not get lulled into complacency with the prospect of better-than-expected results in its upcoming quarterly earnings, UBS analysts said, citing a tepid demand backdrop for the balance of the year and into 2026.

Read More
image for news Why Apple investors might be too optimistic about what's ahead
Meta and Apple Hit With Almost $800 Million in Fines From the EU
AAPL, META
Published: April 23, 2025 by: CNET
Sentiment: Negative

Meta and Apple are being fined hundreds of millions of dollars each by the EU. Editor in Chief Adam Auriemma explains why.

Read More
image for news Meta and Apple Hit With Almost $800 Million in Fines From the EU
Are Apple ETFs Ripe for a Rebound?
AAPL
Published: April 23, 2025 by: Zacks Investment Research
Sentiment: Negative

Apple (AAPL) shares have outperformed the S&P 500 over the past week, falling just 1% compared to the index???s 2.3% decline.

Read More
image for news Are Apple ETFs Ripe for a Rebound?
Explainer: What happens to Apple and Meta after the EU fine?
AAPL, META
Published: April 23, 2025 by: Reuters
Sentiment: Negative

European Union antitrust regulators on Wednesday fined Apple AAPL.O 500 million euros ($570 million) and Meta 200 million euros to make the companies comply with the Digital Markets Act, which seeks to allow smaller rivals into markets dominated by the biggest companies.

Read More
image for news Explainer: What happens to Apple and Meta after the EU fine?
Dow Jones and Nasdaq: Boeing, Microsoft, Apple Power Industrial and Tech Rebound
AAPL, BA, MSFT
Published: April 23, 2025 by: FXEmpire
Sentiment: Positive

US stocks surge as Dow jumps 1,000+ points on China tariff rollback hopes and dovish Fed tone. Tech stocks and chipmakers lead today's bullish rally.

Read More
image for news Dow Jones and Nasdaq: Boeing, Microsoft, Apple Power Industrial and Tech Rebound
Morgan Stanley: Apple Intelligence Becoming Increasingly Important to iPhone Owners
AAPL
Published: April 22, 2025 by: PYMNTS
Sentiment: Positive

Consumers' perception of Apple's artificial intelligence (AI) platform is more favorable than that of investors, Morgan Stanley said in a research note released Tuesday (April 22).

Read More
image for news Morgan Stanley: Apple Intelligence Becoming Increasingly Important to iPhone Owners
Even if you are tempted to buy Mag 7, wait until they report results: Portfolio Manager
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 22, 2025 by: Yahoo Finance
Sentiment: Negative

Tesla (TSLA) is set to report first quarter earnings results on Tuesday after the closing bell on Wall Street. Harvest Portfolio Management chief investment officer Paul Meeks joins Morning Brief with Brad Smith and Madison Mills to outline his bearish view of Tesla stock and what he wants to hear from Elon Musk.

Read More
image for news Even if you are tempted to buy Mag 7, wait until they report results: Portfolio Manager
National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
AAPL
Published: April 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S. As part of its marketplace monitoring program, BBB National Programs' National Advertising Division recommended that Apple Inc. modify or discontinue advertising claims regarding the availability of certain features associated with the launch of its AI-powered Apple Intelligence tool in the U.S.

Read More
image for news National Advertising Division Recommends Apple Discontinue or Modify Availability Claims for Certain Apple Intelligence AI Features
Warren Buffett Timed His Apple Stock Sale to Perfection. What's Next?
AAPL
Published: April 22, 2025 by: WSJ
Sentiment: Positive

Berkshire Hathaway's huge cash pile has investors wondering what he'll buy and when.

Read More
image for news Warren Buffett Timed His Apple Stock Sale to Perfection. What's Next?
Should You Buy Apple Stock Before May 1?
AAPL
Published: April 22, 2025 by: The Motley Fool
Sentiment: Negative

Apple (AAPL -1.81%) is at the epicenter of increasing geopolitical tensions between the U.S. and China, and investors will want to know how the business is coping.

Read More
image for news Should You Buy Apple Stock Before May 1?
Despite Cutting Apple's Price Target, Wedbush's Dan Ives Remains Bullish on the Stock for the Long Term. Should You?
AAPL
Published: April 22, 2025 by: The Motley Fool
Sentiment: Neutral

Investors may not know what to make of Apple (AAPL -1.81%) stock. Although it attained the world's largest market cap through inventing new, tech-related products, growth and innovation have slowed, and many analysts have soured on the stock.

Read More
image for news Despite Cutting Apple's Price Target, Wedbush's Dan Ives Remains Bullish on the Stock for the Long Term. Should You?

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.