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- symbol AAPL
- Rev/Share 26.7016
- Book/Share 4.4548
- PB 46.5944
- Debt/Equity 1.4699
- CurrentRatio 0.8209
- ROIC 0.473
- MktCap 3100224006000.0
- FreeCF/Share 6.5683
- PFCF 31.4788
- PE 31.9888
- Debt/Assets 0.2964
- DivYield 0.0049
- ROE 1.5131
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | UBS | -- | Neutral | $210 | $220 | Aug. 1, 2025 |
| Reiterated | AAPL | Raymond James | -- | Outperform | $230 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $250 | $255 | Aug. 1, 2025 |
| Reiterated | AAPL | BofA Securities | -- | Buy | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Morgan Stanley | -- | Overweight | $235 | $240 | Aug. 1, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $173 | $180 | Aug. 1, 2025 |
| Reiterated | AAPL | Citigroup | -- | Buy | $240 | $245 | Aug. 1, 2025 |
| Reiterated | AAPL | Monness Crespi & Hardt | -- | Buy | $245 | $270 | Aug. 1, 2025 |
| Upgrade | AAPL | Jefferies | Underperform | Hold | -- | $188.32 | July 2, 2025 |
| Reiterated | AAPL | JP Morgan | -- | Overweight | $245 | $230 | June 26, 2025 |
News
Perplexity Samsung deal aims to rival OpenAI's Apple partnership
Published: June 02, 2025 by: CNBC Television
Sentiment: Positive
CNBC's Deirdre Bosa joins 'Money Movers' to discuss the AI battle for device default distribution.
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Apple Appeals European Commission Order on Interoperability With Competitors' Products
Published: June 02, 2025 by: PYMNTS
Sentiment: Neutral
Apple reportedly filed an appeal against an order from the European Union's antitrust regulator that requires the company to make its iOS operating system more compatible with other companies' products. The company filed its appeal Friday (May 30) at the EU's General Court in Luxembourg, The Wall Street Journal (WSJ) reported Monday (June 2).
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INVESTOR ALERT: Pomerantz Law Firm Investigates Claims On Behalf of Investors of Apple Inc. - AAPL
Published: June 02, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, June 02, 2025 (GLOBE NEWSWIRE) -- Pomerantz LLP is investigating claims on behalf of investors of Apple Inc. (“Apple” or the “Company”) (NASDAQ: AAPL). Such investors are advised to contact Danielle Peyton at [email protected] or 646-581-9980, ext. 7980.
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Apple challenges 'unreasonable' EU order to open up to rivals
Published: June 02, 2025 by: Reuters
Sentiment: Negative
Apple has submitted a legal challenge to an EU order to open up its closed ecosystem to rivals such as Meta and Alphabet's Google, saying the demands are unreasonable and hamper innovation.
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Apple appeals EU order forcing iPhone to be more compatible with rivals: ‘Deeply flawed'
Published: June 02, 2025 by: New York Post
Sentiment: Negative
Apple has appealed a European Union order requiring it to make devices like the iPhone and iPad more interoperable with products offered by rival tech companies, a source familiar with the situation confirmed Monday.
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Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Shareholders to Learn More About the Investigation
Published: June 02, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / June 2, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Apple WWDC Is Coming. What ‘Low Investor Expectations' Mean for the Stock.
Published: June 02, 2025 by: Barrons
Sentiment: Neutral
While a much-awaited AI update has been delayed at Apple, Citi analysts remain bullish on the company's competitive positioning.
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Apple Challenges EU Order to Increase Compatibility with Rivals' Products
Published: June 02, 2025 by: WSJ
Sentiment: Negative
A company spokesperson called the rules deeply flawed and added that the EU order obliges Apple to share sensitive information with rivals and poses security risks to European customers.
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Apple Stock: Did President Trump Just Give Investors a Reason to Sell?
Published: June 01, 2025 by: The Motley Fool
Sentiment: Neutral
Apple (AAPL 0.76%) has optimized its costs through a global manufacturing footprint. This relationship -- specifically with China -- may be coming to an end if President Donald Trump gets his way.
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US Smartphone Manufacturing Is a 'Dream': IDC's Popal
Published: May 30, 2025 by: Bloomberg Technology
Sentiment: Negative
Smartphone manufacturing in the US is a “dream,” says Nabila Popal, IDC senior research director. She discusses her research with Ed Ludlow on "Bloomberg Technology.
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Apple finally got good news about the iPhone this week
Published: May 29, 2025 by: Business Insider
Sentiment: Positive
The iPhone 16 was the best-selling smartphone globally in Q1 2025, Counterpoint Research reported. Despite topping sales, Apple's iPhone revenue missed fiscal Q1 targets, an analyst said.
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Apple: Developers Paid No Commission on 90% of 2024 Sales
Published: May 29, 2025 by: PYMNTS
Sentiment: Neutral
Apple's App Store in the United States facilitated $406 billion in developer billings and sales last year. The findings are the results of a study by Professor Andrey Fradkin from Boston University Questrom School of Business and economist Dr. Jessica Burley from Analysis Group, according to a Thursday (May 29) press release.
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Apple's US App Store topped $400B in developer billings and sales in 2024
Published: May 29, 2025 by: TechCrunch
Sentiment: Positive
Just ahead of its Worldwide Developers Conference next month, Apple on Thursday announced new figures related to the U.S. App Store's financial success. The company says its U.S. App Store ecosystem has generated $406 billion in developer billings and sales in 2024 — a figure that's nearly tripled in size since 2019, when it then generated $142 billion.
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Bronstein, Gewirtz & Grossman, LLC Is Investigating Apple Inc. (AAPL) And Encourages Investors to Connect
Published: May 29, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 29, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
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Apple to change the way it names operating systems, report says
Published: May 29, 2025 by: TechCrunch
Sentiment: Neutral
Apple will reportedly change the way it names its operating systems, per a Bloomberg report.
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Apple is the worst-performing member of the Mag 7. Here's why.
Published: May 28, 2025 by: Yahoo Finance
Sentiment: Negative
It's been a challenging year for Apple (AAPL), with US President Trump calling for domestic iPhone production, sweeping China tariffs, ongoing antitrust cases, and false starts with its artificial intelligence (AI) projects. Yahoo Finance Tech Editor Dan Howley sits down with Brad Smith on Wealth to dive deeper into the issues facing the iPhone maker ahead of its annual developer conference, WWDC.
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Apple to Debut New Gaming App
Published: May 28, 2025 by: Bloomberg Technology
Sentiment: Positive
Apple plans to launch a new gaming app at its Worldwide Developers Conference, just days after Nintendo's Switch 2 hits the market. Bloomberg's Mark Gurman speaks with Caroline Hyde and Ed Ludlow about why gaming is a key focus for Apple on "Bloomberg Technology.
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Apple: Much, Much Cheaper Than It Looks (Rating Upgrade)
Published: May 28, 2025 by: Seeking Alpha
Sentiment: Positive
With more than $100 billion in annual sales and gross margins around the 75% mark, Apple's services segment is being categorically undercounted by the market. If this segment can produce ~5% revenue growth in each of the next three years, then estimates appear too low. This makes the stock appear much cheaper than previously thought. Trading at roughly 19x 2028 earnings, we think shares of AAPL appear highly attractive, and deserve an upgrade to 'Buy'.
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Nvidia Q1 Prediction Is In— Readers Nailed Tesla, Apple Results, Now 65% Say
Published: May 28, 2025 by: Benzinga
Sentiment: Neutral
NVIDIA Corporation NVDA was one of the most talked-about stocks on Wednesday and that will likely continue throughout the week. The company is set to report its first-quarter financial results after market close.
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With iOS 19 on the way, Apple looks toward mobile gaming
Published: May 28, 2025 by: TechCrunch
Sentiment: Positive
With Apple's flagship Worldwide Developers Conference (WWDC) event a few weeks away, the company is signaling that it's paying attention to the opportunity of mobile gaming.
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Bronstein, Gewirtz & Grossman, LLC Encourages Apple Inc. (AAPL) Stockholders to Inquire about Securities Investigation
Published: May 28, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 28, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
Read More
America's Largest Investor Dumps Apple Stock
Published: May 28, 2025 by: 24/7 Wall Street
Sentiment: Negative
The California Public Employees' Retirement System (CalPERS) dumped Apple Inc. (NASDAQ: AAPL) stock in the first quarter, according to SEC filings.
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Apple Sinks After New 25% Tariff Announcement—What's The Bottom?
Published: May 27, 2025 by: MarketBeat
Sentiment: Neutral
There seems to be a very small list of stocks that are now immune to President Trump's recent trade tariff announcements. The implementations are starting to hit more industries and companies as a whole, with no certainty or clear expectations.
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Trump Vs. Apple: We Know How This One Ends (Rating Upgrade)
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Neutral
I think Apple Inc. stock dips are buying opportunities, and Friday's pullback is a chance to reload, not panic-sell. I don't think Apple's global supply chain can be replicated in the U.S. overnight, and I think uncertainty should subside in the near term. AAPL stock's valuation is attractive: the forward P/E has compressed, and risk is already priced in compared to the Mag 7.
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Apple: App Store Blocked $2 Billion in Fraud Last Year
Published: May 27, 2025 by: PYMNTS
Sentiment: Positive
Apple says its App Store prevented more than $2 billion in fraudulent transactions last year. This is part of a larger anti-fraud effort that has blocked more than $9 billion worth of such transactions in the past five years, the tech giant said Thursday (May 27).
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Apple: Quantifying The Impact Of 25% Tariffs On Gross Margins
Published: May 27, 2025 by: Seeking Alpha
Sentiment: Negative
Trump's proposed 25% tariffs on Apple products made outside the US could erode gross margins by up to 490bps, invalidating my earlier margin expansion thesis. iPhone 16 Plus adoption rates are underperforming vs prior series, and iPhone revenue growth remains stagnant, with recent iPhone sales this year missing consensus expectations. AAPL stock is at relative fair value vs its comps so there's not much margin of safety for buys.
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Ahead of WWDC, Apple says App Store blocked $2B in fraud transactions last year, $9B in past 5 years
Published: May 27, 2025 by: TechCrunch
Sentiment: Positive
Apple on Tuesday announced new figures related to its App Store's ability to protect app developers and consumers from fraud. The company said it has prevented more than $9 billion in fraudulent transactions over the past five years.
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Apple's iPhone exports from India to US jumped 76% in push to avoid China tariffs
Published: May 27, 2025 by: New York Post
Sentiment: Positive
The move to India is angering both Beijing, which wants the iPhone maker to maintain its manufacturing in China, and President Trump, who has continued to pressure Apple to move all of its production to the US.
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Apple Inc. (AAPL) is Attracting Investor Attention: Here is What You Should Know
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple (AAPL) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Apple Inc. (AAPL) and Encourages Investors to Learn More About the Investigation
Published: May 27, 2025 by: Accesswire
Sentiment: Neutral
NEW YORK CITY, NY / ACCESS Newswire / May 27, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Apple Inc. ("Apple" or "the Company") (NASDAQ:AAPL). Investors who purchased Apple securities are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/AAPL.
Read More
About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000