Apple Inc. (AAPL)

US — Technology Sector
Peers: LPL  SNEJF  PCRFY  SONO  VZIO  MICS  WLDSW  KOSS  GPRO  SONY  UEIC  HEAR  VUZI  WLDS 

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Key Metrics & Ratings

  • symbol AAPL
  • Rev/Share 26.7016
  • Book/Share 4.4548
  • PB 45.0366
  • Debt/Equity 1.4699
  • CurrentRatio 0.8209
  • ROIC 0.473

 

  • MktCap 2996569554000.0
  • FreeCF/Share 6.5683
  • PFCF 30.4264
  • PE 30.9193
  • Debt/Assets 0.2964
  • DivYield 0.005
  • ROE 1.5131

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade AAPL Needham Buy Hold -- -- June 4, 2025
Reiterated AAPL TD Cowen -- Buy $290 $275 May 2, 2025
Downgrade AAPL Jefferies Hold Underperform -- $170.62 May 2, 2025
Downgrade AAPL Rosenblatt Buy Neutral -- $217 May 2, 2025
Reiterated AAPL Monness Crespi & Hardt -- Buy $260 $245 May 2, 2025
Reiterated AAPL Barclays -- Underweight $197 $173 April 30, 2025
Reiterated AAPL Loop Capital -- Hold $230 $215 April 30, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 29, 2025
Reiterated AAPL Morgan Stanley -- Overweight $220 $235 April 28, 2025
Reiterated AAPL BofA Securities -- Buy $250 $240 April 24, 2025

News

Apple shares fall after judge refers App Store case for possible criminal probe
AAPL
Published: May 01, 2025 by: Proactive Investors
Sentiment: Negative

Apple Inc's (NASDAQ:AAPL, ETR:APC) shares fell around 1.6% in after-hours trading on Wednesday after a US judge ruled the company had violated a court order relating to its App Store payments policy. The decision, in a long-running case brought by Fortnite maker Epic Games, referred Apple to federal prosecutors to consider a potential criminal contempt investigation.

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image for news Apple shares fall after judge refers App Store case for possible criminal probe
Judge slams Apple on App Store fees, orders halt to outside commissions, refers case for criminal probe
AAPL
Published: May 01, 2025 by: Invezz
Sentiment: Negative

In a sharply critical ruling with potentially far-reaching consequences, a federal judge has found Apple Inc. in violation of a previous court order aimed at opening up its App Store to alternative payment methods.

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image for news Judge slams Apple on App Store fees, orders halt to outside commissions, refers case for criminal probe
A judge found that an Apple executive 'outright lied under oath' in Epic Games case
AAPL
Published: May 01, 2025 by: Business Insider
Sentiment: Negative

A judge on Wednesday said that Apple was not complying with a 2021 injunction in the Epic Games case. Apple ignored a court order and an executive "outright lied under oath," the judge wrote.

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image for news A judge found that an Apple executive 'outright lied under oath' in Epic Games case
Apple referred to federal prosecutors after judge rules it violated court order
AAPL
Published: April 30, 2025 by: The Guardian
Sentiment: Negative

Judge says executive told ‘outright lies' when he gave testimony in antitrust case from Fortnite maker Epic Games

Read More
image for news Apple referred to federal prosecutors after judge rules it violated court order
Epic Games just scored a win against Apple
AAPL
Published: April 30, 2025 by: TechCrunch
Sentiment: Negative

Epic Games notched a win in an ongoing legal dispute with Apple. The result could be Fortnite returning to the U.S. iOS app store as early as next week.

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image for news Epic Games just scored a win against Apple
Apple notifies new victims of spyware attacks across the world
AAPL
Published: April 30, 2025 by: TechCrunch
Sentiment: Negative

Apple sent notifications this week to several people who the company believes were targeted with government spyware, according to two of the alleged targets.

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image for news Apple notifies new victims of spyware attacks across the world
Apple ETFs in Focus Ahead of Fiscal Q2 Earnings
AAPL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Apple sees positive earnings revision activity, which is generally a precursor to an earnings beat.

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image for news Apple ETFs in Focus Ahead of Fiscal Q2 Earnings
Will Strong Services Offset Weak iPhone Sales for AAPL's Q2 Earnings?
AAPL
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Neutral

Apple's second-quarter fiscal 2025 results are expected to reflect the negative impacts of stiff competition for iPhone, despite continuing Services growth.

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image for news Will Strong Services Offset Weak iPhone Sales for AAPL's Q2 Earnings?
Apple & Amazon Earnings: What Can Investors Expect?
AAPL, AMZN
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Beloved Apple and Amazon are gearing up to reveal their next set of quarterly results, helping headline the reporting docket for this week.

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image for news Apple & Amazon Earnings: What Can Investors Expect?
Magnificent 7 Earnings: What to Expect (AMZN, AAPL, META and MSFT)
AAPL, AMZN, META, MSFT
Published: April 30, 2025 by: Zacks Investment Research
Sentiment: Positive

The tech giants are back in focus as earnings season kicks into high gear. Microsoft ( MSFT ), Meta Platforms ( META ), Apple ( AAPL ), and Amazon ( AMZN ), four pillars of the “Magnificent 7,” are set to report results this week, and the stakes couldn't be higher.

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image for news Magnificent 7 Earnings: What to Expect (AMZN, AAPL, META and MSFT)
Here's the Only Magnificent 7 Stock I'd Buy Right Now
AAPL
Published: April 30, 2025 by: 24/7 Wall Street
Sentiment: Positive

The Magnificent Seven trade has faltered so far this year. And while the cohort is in recovery mode, I think investors should insist on the better members of the cohort that even Jim Cramer thinks ought to be scrapped.

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image for news Here's the Only Magnificent 7 Stock I'd Buy Right Now
Qualcomm Stock Momentum Faces A Midweek Stress Test — Apple, Tariffs To Blame?
AAPL, QCOM
Published: April 30, 2025 by: Benzinga
Sentiment: Negative

Qualcomm Inc. QCOM will report its second-quarter earnings on Wednesday. As the company reports after market hours, Wall Street expects $2.81 in EPS and $10.65 billion in revenues.

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image for news Qualcomm Stock Momentum Faces A Midweek Stress Test — Apple, Tariffs To Blame?
Wall Street is anxious to hear Apple CEO Tim Cook's first public comments on tariffs
AAPL
Published: April 30, 2025 by: CNBC
Sentiment: Negative

The most anticipated part of Apple's Thursday earnings will be CEO Tim Cook's comments on how the company is dealing with President Donald Trump's tariffs. Apple is perhaps the highest-profile example of a company that's gotten caught up in Trump's trade war.

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image for news Wall Street is anxious to hear Apple CEO Tim Cook's first public comments on tariffs
Levi & Korsinsky Reminds Shareholders of an Investigation into Apple Inc. (AAPL) Regarding Potential Securities Fraud Allegations
AAPL
Published: April 30, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 30, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Levi & Korsinsky Reminds Shareholders of an Investigation into Apple Inc. (AAPL) Regarding Potential Securities Fraud Allegations
Tarnished Magnificent 7 stocks rebound faces test with earnings
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 30, 2025 by: Reuters
Sentiment: Neutral

The U.S. technology and growth stocks known as the "Magnificent Seven" have regained their footing somewhat after a steep slide, but a few weeks of growing valuations and a dimming earnings edge could make it harder for them to push Wall Street higher.

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image for news Tarnished Magnificent 7 stocks rebound faces test with earnings
What options trading is saying about Amazon, Apple, Meta and Microsoft earnings
AAPL, AMZN, META, MSFT
Published: April 29, 2025 by: Market Watch
Sentiment: Neutral

Several Big Tech companies are reporting earnings this week, including Amazon.com AMZN-0.15%, Apple AAPL+0.49%, Meta Platforms META+0.84% and Microsoft MSFT+0.75%. Options traders attempt to predict the size of a stock's post-earnings movement by bidding up its puts and calls.

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image for news What options trading is saying about Amazon, Apple, Meta and Microsoft earnings
Apple: Don't Buy The Dip
AAPL
Published: April 29, 2025 by: Seeking Alpha
Sentiment: Negative

Apple Inc. stock faces a myriad of headwinds, with the company lagging behind all other Magnificent 7 stocks in the AI race. Apple's "upgraded Siri" delay comes at a time when rising AI companies are developing both software and hardware alternatives fit for the generative AI era, cultivating broader platforms. To make matters worse, Apple also faces antitrust litigation that is requiring the tech giant to open its ecosystem for compatibility with third-party software and hardware services, threatening its moat.

Read More
image for news Apple: Don't Buy The Dip
Apple Faces Tariff-Related ‘Sword of Damocles' Ahead of Earnings
AAPL
Published: April 29, 2025 by: PYMNTS
Sentiment: Negative

Apple will likely face tough questions on tariffs and AI from investors when it reports earnings this week. That's according to a report Tuesday (April 29) from Reuters, which says the tech giant's investors will want to know more about the delayed launch of Apple's artificial intelligence (AI) features, and the impact of the U.S.

Read More
image for news Apple Faces Tariff-Related ‘Sword of Damocles' Ahead of Earnings
GOOGL, AMZN and AAPL Forecast – Major US Stocks Quiet in the Premarket on Tuesday
AAPL, AMZN, GOOG, GOOGL
Published: April 29, 2025 by: FXEmpire
Sentiment: Negative

The Tuesday session continues to see more settling down, after having so much volatility. At this point, the markets are starting to look at how things might actually play out between China and the United States.

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image for news GOOGL, AMZN and AAPL Forecast – Major US Stocks Quiet in the Premarket on Tuesday
India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say
AAPL, AMZN, XIACF, XIACY
Published: April 29, 2025 by: Reuters
Sentiment: Neutral

India's financial crime agency has privately sought sales data and other documents from smartphone players including Apple and Xiaomi as part of an investigation into Amazon and Walmart-owned Flipkart, sources familiar with the matter told Reuters.

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image for news India queries Apple, Xiaomi in e-commerce probe of Amazon, Flipkart, sources say
The Stock Market May Rise or Fall Sharply This Week Based on Key Reports From Amazon, Apple, Meta Platforms, and Microsoft
AAPL, AMZN, META, MSFT
Published: April 29, 2025 by: The Motley Fool
Sentiment: Negative

The S&P 500 (^GSPC 0.06%) has declined 10% from its high as tariffs imposed by the Trump administration have rattled financial markets. Investors will receive important data this week that could either alleviate or intensify concerns surrounding the trade war.

Read More
image for news The Stock Market May Rise or Fall Sharply This Week Based on Key Reports From Amazon, Apple, Meta Platforms, and Microsoft
Apple, Amazon, Microsoft And Meta Upcoming Earnings
AAPL, AMZN, META, MSFT
Published: April 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Focus on Apple and Amazon earnings for insights on China-US tariffs; Apple's services and advanced products, and Amazon's AWS performance are key areas to watch. Microsoft's earnings are noteworthy due to its potential tariff-proof status and its AI relationship with OpenAI.

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image for news Apple, Amazon, Microsoft And Meta Upcoming Earnings
Apple Shakes Up AI Unit
AAPL
Published: April 28, 2025 by: Bloomberg Technology
Sentiment: Neutral

Bloomberg's Mark Gurman explains why Apple is moving parts of its AI unit away from an executive it lured away from Google in 2018. Gurman joins Caroline Hyde on “Bloomberg Technology.

Read More
image for news Apple Shakes Up AI Unit
Levi & Korsinsky Announces an Investigation on Behalf of Apple Inc. (AAPL) Shareholders Who May Have Been Affected by Fraud
AAPL
Published: April 28, 2025 by: Accesswire
Sentiment: Neutral

NEW YORK, NY / ACCESS Newswire / April 28, 2025 / Levi & Korsinsky notifies investors that it has commenced an investigation of Apple Inc. ("Apple Inc.") (NASDAQ:AAPL) concerning possible violations of federal securities laws. Apple announced its upcoming release of the new iPhone 16 and 16 Plus models on June 10, 2024.

Read More
image for news Levi & Korsinsky Announces an Investigation on Behalf of Apple Inc. (AAPL) Shareholders Who May Have Been Affected by Fraud
Apple Q2 earnings: What to expect
AAPL
Published: April 28, 2025 by: Yahoo Finance
Sentiment: Neutral

Apple (AAPL) is set to report its second quarter earnings this Thursday after the market closes. Yahoo Finance Technology Editor Dan Howley joins Catalysts to discuss the details, including the potential impact of tariffs and the company's strategy to offset challenges.

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image for news Apple Q2 earnings: What to expect
Should You Buy, Sell, or Hold Apple Stock Before Q2 Earnings?
AAPL
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

AAPL's second-quarter fiscal 2025 results are likely to reflect steady services growth despite sluggish iPhone sales in China.

Read More
image for news Should You Buy, Sell, or Hold Apple Stock Before Q2 Earnings?
Apple Q2 Will Be 'Better-Than-Feared': Analyst Says iPhone Company Has 'Proven Track Record'
AAPL
Published: April 28, 2025 by: Benzinga
Sentiment: Positive

An Apple Inc AAPL analyst says results will be "better-than-feared" when the technology giant reports second-quarter financial results Thursday.

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image for news Apple Q2 Will Be 'Better-Than-Feared': Analyst Says iPhone Company Has 'Proven Track Record'
What Analysts Think of Apple Stock Ahead of Earnings
AAPL
Published: April 28, 2025 by: Investopedia
Sentiment: Negative

Apple (AAPL) is slated to report fiscal second-quarter results after the market closes Thursday, with investors likely to be watching for clues on how shifting trade policies could impact the iPhone maker.

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image for news What Analysts Think of Apple Stock Ahead of Earnings
IBM joins Apple, Nvidia with pledge to invest $150B in US for computer manufacturing
AAPL, IBM, NVDA
Published: April 28, 2025 by: New York Post
Sentiment: Positive

IBM operates one of the world's largest fleet of quantum computing systems, which promise to offer performance thousands of times more powerful than traditional computers.

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image for news IBM joins Apple, Nvidia with pledge to invest $150B in US for computer manufacturing
Big Week Ahead for the Stock Market
AAPL, ADP, AMZN, DPZ, FFIV, META, MSFT, NUE, NXPI
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Jobs Week, PCE and Q1 earnings reports should dominate market headlines all week.

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image for news Big Week Ahead for the Stock Market

About Apple Inc. (AAPL)

  • IPO Date 1980-12-12
  • Website https://www.apple.com
  • Industry Consumer Electronics
  • CEO Mr. Timothy D. Cook
  • Employees 164000

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.