Automate Your Wheel Strategy on AAPL
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Start Your Free Trial NowKey Metrics & Ratings
- symbol AAPL
- Rev/Share 27.8396
- Book/Share 4.9325
- PB 55.5898
- Debt/Equity 1.5241
- CurrentRatio 0.8933
- ROIC 0.5197
- MktCap 4051602110835.0005
- FreeCF/Share 6.6072
- PFCF 41.0218
- PE 36.5932
- Debt/Assets 0.3128
- DivYield 0.0038
- ROE 1.6405
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AAPL | Citigroup | -- | Buy | $315 | $330 | Dec. 9, 2025 |
| Reiterated | AAPL | Evercore ISI | -- | Outperform | $300 | $325 | Dec. 8, 2025 |
| Reiterated | AAPL | Wedbush | -- | Outperform | $320 | $350 | Dec. 8, 2025 |
| Reiterated | AAPL | CLSA | -- | Outperform | $265 | $330 | Dec. 5, 2025 |
| Reiterated | AAPL | Loop Capital | -- | Buy | $315 | $325 | Dec. 2, 2025 |
| Upgrade | AAPL | DZ Bank | Hold | Buy | -- | $300 | Nov. 4, 2025 |
| Reiterated | AAPL | Barclays | -- | Underweight | $180 | $230 | Nov. 3, 2025 |
| Reiterated | AAPL | Wells Fargo | -- | Overweight | $290 | $300 | Oct. 31, 2025 |
| Reiterated | AAPL | Melius | -- | Buy | $290 | $345 | Oct. 31, 2025 |
| Reiterated | AAPL | Robert W. Baird | -- | Outperform | $280 | $300 | Oct. 31, 2025 |
News
We were working to come up with more ways to bring manufacturing into the U.S.: Apple CEO Tim Cook
Published: September 16, 2025 by: CNBC Television
Sentiment: Positive
Apple CEO Tim Cook sat down with 'Mad Money' host Jim Cramer earlier this week to discuss how its navigating tariffs, partnering with Corning, investing in U.S. manufacturing, and more.
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Apple Vs. Alphabet: Valuation And Growth Make Alphabet The Superior Choice
Published: September 16, 2025 by: Seeking Alpha
Sentiment: Neutral
Alphabet Inc. offers a superior risk-reward profile over Apple Inc. due to its lower valuation and stronger growth metrics, despite AAPL's wider economic moat. GOOG's P/E and Price/Sales Ratios are significantly lower than Apple's, while its EPS and EBIT growth rates outpace AAPL's. Both companies have strong profitability and competitive advantages, but GOOG's financial health and lower debt make it a slightly less risky investment.
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Apple could reap big gains from on-device AI, says Bernstein analyst
Published: September 16, 2025 by: Invezz
Sentiment: Positive
Apple Inc. (NASDAQ: AAPL) may emerge as one of the largest beneficiaries of on-device artificial intelligence (AI) in the months ahead, according to Bernstein analyst Mark Newman.
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Google's Gemini tops Apple's App Store, snagging lead spot from ChatGPT
Published: September 16, 2025 by: CNBC
Sentiment: Positive
Google's Gemini app is now the top-ranked free app in Apple's App Store, taking the lead spot from OpenAI's ChatGPT. Gemini's recent updates include a viral photo editing tool called Nano Banana, and Google saw peak traffic to the app over the weekend.
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Apple vs. HP: Which Stock Has an Edge as AI PC Sales Accelerate?
Published: September 16, 2025 by: Zacks Investment Research
Sentiment: Neutral
Apple AAPL and HP HPQ are well-known personal computer (PC) makers in a market that is expected to see year-over-year shipment growth of more than 4.1% in 2025, per IDC. Meanwhile, U.S. shipment growth is expected to be 1.7% to hit 70.4 million in 2025, per Canalys, with commercial expected to increase 6.3%.
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Here's how Apple's stock could transform from AI laggard into a big winner
Published: September 16, 2025 by: Market Watch
Sentiment: Positive
Hardware providers like Apple are poised to become ‘key winners' of the AI revolution, according to Bernstein.
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WSJ's Tim Higgins: Apple is facing a situation similar to the one Microsoft faced a generation ago
Published: September 16, 2025 by: CNBC Television
Sentiment: Negative
Tim Higgins, The Wall Street Journal business columnist and ‘iWar' author, joins 'Squawk Box' to discuss the legal and regulatory challenges facing Apple's App Store, how the court fights could become a big distraction for the tech giant, impact of Apple's legal battles on the company's AI development, and more.
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GOOG, AAPL and MSFT Forecast – Major Tech Stocks Looking to Rally
Published: September 16, 2025 by: FXEmpire
Sentiment: Positive
The three stocks in this article all share the same potential for continued upward momentum. At this point, traders are looking to jump back into the AI trade and the overall tech trade as well.
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Addigy, Disruptive Apple MDM Pioneer, Accelerates Momentum With Expanded Leadership Team
Published: September 16, 2025 by: Business Wire
Sentiment: Neutral
MIAMI--(BUSINESS WIRE)-- #Addigy--Tech & channel veterans Chris Rudnick and Dan Sauritch join Apple MDM leader, heading GTM to support high demand for device management & security.
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Apple Focuses on Design, Another AI Executive Leaves
Published: September 15, 2025 by: Bloomberg Technology
Sentiment: Neutral
The Apple executive in charge of Siri has left the company according to sources. The iPhone maker meanwhile has been focusing on its design roots as it touts the new iPhone 17 lineup.
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Qualcomm's Great Escape: Diversifying Beyond Apple Dependency
Published: September 15, 2025 by: Seeking Alpha
Sentiment: Positive
Qualcomm is well-positioned for long-term growth, driven by 5G, automotive, and IoT diversification beyond its traditional handset business. QCOM's strategic partnerships, especially with Xiaomi and expansion into RFIC and AI/IoT, offset risks from the impending end of its Apple contract. Despite competition from MediaTek, QCOM's financials remain robust, with stable margins and a forward valuation suggesting a 29.5% upside to $205.84.
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3 stocks to buy on the next market pullback
Published: September 15, 2025 by: The Street
Sentiment: Neutral
Here are the top picks to scoop up if stocks take a dip. Transcript: CAROLINE WOODS: OK, so it could be a bumpy ride to 6600.
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Apple's TV+ Business Gets a Boost With 22 Emmy Wins: What's Ahead?
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive
Apple TV+ shines with a record 22 Emmy wins and strong subscriber growth, boosting AAPL's Services revenue momentum.
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Apple Delays Release of New iPhone Air in Mainland China
Published: September 12, 2025 by: Bloomberg Technology
Sentiment: Negative
Apple delayed the launch of its iPhone Air in mainland China, citing regulatory approval issues, in a setback for a high-profile new product. Bloomberg's Mark Gurman joins Caroline Hyde with the details on "Bloomberg Tech.
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Apple iPhone 17 pre-orders strong, China delay seen as temporary setback by analysts
Published: September 12, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc (NASDAQ:AAPL, ETR:APC) is seeing strong early demand for its newly unveiled iPhone 17 lineup, according to analysts at Wedbush, who reiterated their ‘Outperform' rating and $270 price target on the stock. Shares traded hands at $233 on Friday afternoon.
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How To Trade Apple's Big 'October Surprise'
Published: September 12, 2025 by: Benzinga
Sentiment: Neutral
On Wednesday, Apple Inc. AAPL wrapped its annual fall event.
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Apple delays iPhone Air launch in China amid speculation of regulatory issues
Published: September 12, 2025 by: Proactive Investors
Sentiment: Negative
Apple Inc (NASDAQ:AAPL, ETR:APC) has delayed the launch of its new iPhone Air in mainland China, diverging from its original plan to release the device in tandem with the United States and other key markets. When pre-orders for Apple's latest models opened on Friday, the company's China website did not allow customers to purchase the iPhone Air.
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Jim Cramer speaks with Apple CEO Tim Cook at Corning plant in Harrodsburg, KY
Published: September 12, 2025 by: CNBC Television
Sentiment: Positive
Jim Cramer joins 'Squawk on the Street' from Corning's Kentucky facility and talks with Apple CEO Tim Cook about what's new in Apple's latest iPhone lineup.
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Apple Postpones iPhone Air's Release in China
Published: September 12, 2025 by: WSJ
Sentiment: Negative
The company is awaiting regulatory approval for its new, thinner iPhone model in its second-largest market.
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Apple Stock Downgraded After iPhone 17 Reveals
Published: September 12, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Apple Inc. was hit with a pair of downgrades on Thursday, in the latest sign of caution toward the iPhone maker, a day after revealing the new lineup of iPhones. One analyst says the new products "left us uninspired.
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Apple Delays iPhone Air Launch in China. What We Know.
Published: September 12, 2025 by: Barrons
Sentiment: Negative
A page on Apple's Chinese site says iPhone Air ‘release information will be updated later.'
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France says Apple notified victims of new spyware attacks
Published: September 11, 2025 by: TechCrunch
Sentiment: Negative
Apple has notified a number of individuals that their devices were targeted in a spyware campaign, according to the French government.
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Apple Stock Making Ground After Post-Event Woes
Published: September 11, 2025 by: Schaeffers Research
Sentiment: Positive
Shares of Apple Inc (NASDAQ:AAPL) are up 0.4% to trade at $227.75 at last check, cutting into the losses of its previous two days.
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Leading bank sees 13% upside as Apple raises the stakes on premium iPhones
Published: September 11, 2025 by: Proactive Investors
Sentiment: Positive
Apple Inc's (NASDAQ:AAPL, ETR:APC) latest product showcase left few surprises, but Goldman Sachs thinks the mix of incremental improvements and quiet price shifts will keep demand ticking over. The broker remains a buyer of the stock with a $266 price target, implying 13.5% upside from the current $234.35.
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Apple Inc. (AAPL) Apple Event Call (Transcript)
Published: September 11, 2025 by: Seeking Alpha
Sentiment: Neutral
Apple Inc. (NASDAQ:AAPL ) Apple Event Call Company Participants Timothy Cook - CEO & Director Presentation Timothy Cook CEO & Director Good morning. Welcome to Apple Park.
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Can Apple's Latest iPhones and iPhone Air Improve Competitive Prowess?
Published: September 10, 2025 by: Zacks Investment Research
Sentiment: Positive
AAPL unveils iPhone 17 lineup and its thinnest iPhone Air yet, aiming to lift sales amid rising global smartphone competition.
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Don't let Apple's stock dip fool you. The iPhone 17 could power a big rally.
Published: September 10, 2025 by: Market Watch
Sentiment: Positive
Melius Research analyst Ben Reitzes believes Apple's stock could reach $290, boosted by increased revenues from its new iPhones.
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Fundamentally Apple is a great marketing company, says Arete's Richard Kramer
Published: September 10, 2025 by: CNBC Television
Sentiment: Neutral
Richard Kramer, Arete Research founder and senior analyst, joins 'Squawk Box' to discuss key takeaways from Apple's product launch event.
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Griffin: Apple's ecosystem is unmatched, keeping its U.S. dominance intact
Published: September 10, 2025 by: CNBC Television
Sentiment: Positive
Clay Griffin, research analyst at MoffettNathanson, says Apple's iPhone 17 is best in class but growth is the real challenge. Tariff shifts and a favorable Google ruling drove his upgrade to neutral.
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iPhone 17 event in 16 minutes
Published: September 09, 2025 by: The Verge
Sentiment: Positive
Apple just wrapped up its “awe-dropping event,” unveiling the new iPhone 17 and 17 Pro, which now features a camera bar that extends across the back of the phone. We also got a look at the iPhone Air, the thinnest iPhone ever, measuring just 5.6mm thick.
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About Apple Inc. (AAPL)
- IPO Date 1980-12-12
- Website https://www.apple.com
- Industry Consumer Electronics
- CEO Timothy D. Cook
- Employees 164000