SBH

SBH's Sally Ignited remodels are gaining traction, with stronger customer metrics and sales outperforming the broader store fleet.

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

NEW YORK, Sept. 1, 2026 /PRNewswire/ -- EBIN NEW YORK, a leading beauty and haircare brand, today announced the expansion of its protective styling assortment at Sally Beauty, bringing more of its category-leading solutions to consumers nationwide, both in stores and online this August.

SBH's hair care reset aims to revive category sales with new brands and expanded assortments, though the recovery remains early.

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SBH posts a fourth straight quarter of double-digit global e-commerce growth as updated apps support engagement, conversion and pickup orders.

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Sally Beauty's Q3 earnings beat as margin gains offset weak sales, but tighter 2026 guidance keeps demand concerns in focus.

Sally Beauty looks cheap compared with its peers, but BSG weakness and slow sales growth make margin gains and e-commerce key to the buy case.

SBH's 34.3% rally is backed by digital growth and margin gains, but BSG weakness and a higher historical multiple could limit upside.