SBH

SBH is using product innovation, brand refreshes and category expansion to strengthen its brands and broaden customer engagement.

PLANO, Texas--(BUSINESS WIRE)--Sally Beauty, the industry-leading destination for professional-quality hair color, hair care and nails, is proud to announce that its March COLORfest event is a finalist in the 2026 BeautyMatterAwards in the “Best Event" category. The recognition highlights Sally Beauty's innovative approach to creating meaningful, immersive consumer experiences that bring the brand's color expertise and product assortment to life.Sally Beauty debuted COLORfest in March 2026 as a.

The brand's first nationwide U.S. retail partnership brings its salon-inspired collections to consumers at Sally Beauty stores and  SallyBeauty.com NEW YORK, Sept. 16, 2026 /PRNewswire/ -- Yellow Professional, the Italian professional haircare brand backed by more than 40 years of salon expertise through ALFAPARF MILANO Group, today announced its official U.S. retail debut nationwide with Sally Beauty.

SBH's Fuel for Growth program is supporting gross margins and reducing costs, with benefits of $9 million in Q3 and $45 million targeted for 2026.

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SBH's Sally Ignited remodels are gaining traction, with stronger customer metrics and sales outperforming the broader store fleet.

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NEW YORK, Sept. 1, 2026 /PRNewswire/ -- EBIN NEW YORK, a leading beauty and haircare brand, today announced the expansion of its protective styling assortment at Sally Beauty, bringing more of its category-leading solutions to consumers nationwide, both in stores and online this August.

SBH's hair care reset aims to revive category sales with new brands and expanded assortments, though the recovery remains early.

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