McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
| Revenue (TTM) | $27.45B |
| Gross Profit (TTM) | $15.74B |
| EBITDA | $14.87B |
| Operating Margin | 44.30% |
| Return on Equity | 0.00% |
| Return on Assets | 13.60% |
| Revenue/Share (TTM) | $38.53 |
| Book Value | $-1.81 |
| Price-to-Book | 146.07 |
| Price-to-Sales (TTM) | 7.20 |
| EV/Revenue | 9.19 |
| EV/EBITDA | 16.86 |
| Quarterly Earnings Growth (YoY) | 6.90% |
| Quarterly Revenue Growth (YoY) | 9.40% |
| Shares Outstanding | $710.51M |
| Float | $709.49M |
| % Insiders | 0.26% |
| % Institutions | 77.09% |
Volatility is currently expanding
The S&P 500 gained 9.6% in the first half of 2026 and nearly 15% in the second quarter alone, its strongest quarterly rally since 2020. Yet beneath the headline gains, Wall Street is increasingly looking beyond the AI winners that powered much of the market's advance.
MCD aims to turn 2026 FIFA World Cup buzz into stronger engagement and traffic by tying event marketing to value, McCafe and menu pushes.
Consumer sentiment just hit 44.8 in May 2026, down 5 points from April and firmly in recessionary territory.
McDonald's (MCD) closed at $278.25 in the latest trading session, marking a -1.4% move from the prior day.
Chipotle Mexican Grill (NYSE:CMG | CMG Price Prediction) and McDonald's (NYSE:MCD) just closed earnings cycles that exposed a widening split inside fast food.
One of the most anticipated collaborations is coming to a McDonald's Happy Meal near you. BTS's LINE FRIENDS characters BT21 and McDonald's have joined forces again (the last time was in 2023 in Asia) to bring the characters – KOYA (RM), RJ (Jin), SHOOKY (SUGA), MANG (j-hope), CHIMMY (Jimin), TATA (V), and SHOOKY (Jung Kook) – to you.
Dividend Aristocrats, the S&P 500 companies that have raised payouts for 25 or more consecutive years, remain the bedrock of income portfolios heading into the second half of 2026.
I present a $1 million 'All-American' portfolio blending 50% S&P 500 ETF with six sector-leading U.S. stocks. VOO anchors the portfolio for low-cost, broad exposure, while single-stock picks target finance (MA, CME), energy (TPL), agriculture (DE), aerospace/defense (RTX), and consumer (MCD). Each stock is selected for durable advantages: MA and CME for scalable, oligopolistic finance; TPL for energy royalties; DE for agricultural tech; RTX for balanced defense/commercial aerospace; MCD for global brand and real estate model.
McDonald's (MCD) has transformed its customer experience through a robust digital ecosystem, notably via its app and loyalty program. The company's ability to collect and leverage significant customer data is a major asset not fully recognized by Wall Street. Loyalty program members are driving a substantial portion of revenue, underscoring the value of MCD's digital initiatives.
McDonald's jumped about 4% on Thursday while the Nasdaq Composite slipped. About 95% of McDonald's 45,356 restaurants are franchised.
