
McDonald's is losing sales among low-income diners, new data shows. Numerator found that sales among low-income customers slipped 2.4% duing the chain's latest quarter.
McDonald's Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona.
| Revenue (TTM) | $27.70B |
| Gross Profit (TTM) | $15.90B |
| EBITDA | $14.93B |
| Operating Margin | 46.50% |
| Return on Equity | 0.00% |
| Return on Assets | 13.30% |
| Revenue/Share (TTM) | $38.96 |
| Book Value | $-1.45 |
| Price-to-Book | 146.07 |
| Price-to-Sales (TTM) | 6.78 |
| EV/Revenue | 8.91 |
| EV/EBITDA | 16.37 |
| Quarterly Earnings Growth (YoY) | 5.70% |
| Quarterly Revenue Growth (YoY) | 3.70% |
| Shares Outstanding | $707.64M |
| Float | $706.58M |
| % Insiders | 0.26% |
| % Institutions | 77.00% |
Volatility is currently contracting

McDonald's is losing sales among low-income diners, new data shows. Numerator found that sales among low-income customers slipped 2.4% duing the chain's latest quarter.

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McDonald's (NYSE:MCD | MCD Price Prediction) currently trades at $272.83, well below the Wall Street consensus price target of $316.06.

McDonald's reported slowing sales growth for its second quarter. Some customers are looking elsewhere for cheap meals, from Burger King to gas stations.

Reece Rogers, journalist for Condé Nast-owned Wired, discovered the extensive digital profile after requesting the data McDonald's had stored.

Key Takeaways: Consumers remain resilient, but spending is increasingly shifting toward value, convenience, and frequent everyday purchases. Retail ETFs can bridge staples and discretionary exposure.

Amidst weak comparable sales growth in its core U.S. market, shares of McDonald's have declined by ~20% from their all-time high. About 56% of the land and 80% of MCD's nearly 50,000 buildings are directly owned by McDonald's. On a trailing 12-month basis, MCD is trading at a free cash flow yield of ~4.0%, which is one of the highest since at least the early 2000s.
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