Booking Holdings Inc. (BKNG)

US — Consumer Cyclical Sector
Peers: TJX  ABNB  PDD  LOW  RCL  TCOM  EXPE  MCD  MELI  VIK 

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Key Metrics & Ratings

  • symbol BKNG
  • Rev/Share 804.0699
  • Book/Share -146.2451
  • PB -33.4494
  • Debt/Equity -3.7012
  • CurrentRatio 1.3343
  • ROIC 0.488

 

  • MktCap 157681698555.0
  • FreeCF/Share 256.7626
  • PFCF 18.9635
  • PE 31.4069
  • Debt/Assets 0.6097
  • DivYield 0.0077
  • ROE -0.9373

 

  • Rating B-
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 5
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation BKNG BNP Paribas Exane -- Outperform -- $6100 Nov. 24, 2025
Upgrade BKNG BofA Securities Neutral Buy -- $6000 Nov. 24, 2025
Upgrade BKNG Wedbush Neutral Outperform -- $6000 Nov. 13, 2025
Upgrade BKNG Truist Hold Buy -- $5750 Oct. 27, 2025
Initiation BKNG KeyBanc Capital Markets -- Overweight -- $6450 Oct. 23, 2025
Initiation BKNG Mizuho -- Neutral -- $5975 Sept. 30, 2025
Upgrade BKNG Erste Group Hold Buy -- -- Aug. 5, 2025
Downgrade BKNG Wedbush Outperform Neutral -- $5900 July 30, 2025
Upgrade BKNG BTIG Research Neutral Buy -- $5500 April 4, 2025
Upgrade BKNG CFRA Hold Buy -- -- Feb. 18, 2025

News

OpenTable reveals its annual Top 100 Restaurants in Canada for 2025, along with 2026 dining trends
BKNG
Published: December 02, 2025 by: GlobeNewsWire
Sentiment: Neutral

On average, Canadians are planning to dine out 6 times per month in 2026. 1 When dining out in 2026, 41 per cent of Canadians would prefer an earlier dinner over a late dinner.

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image for news OpenTable reveals its annual Top 100 Restaurants in Canada for 2025, along with 2026 dining trends
Booking Holdings: Solid Growth, Good Valuation
BKNG
Published: December 02, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings (BKNG) remains the largest online travel agent with 35% market share, despite underperforming peers like Expedia and the S&P 500 year-to-date. BKNG posted record Q3/2025 revenue of $9.01B and strong EPS, driven by a strategic shift toward higher-margin merchant revenues. Room Night Growth exceeded expectations, reflecting robust global demand across Europe, Asia, and the US, supporting continued business momentum.

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image for news Booking Holdings: Solid Growth, Good Valuation
AI Pushes Black Friday E-Commerce Sales to a Record-High: 5 Picks
AMZN, BKNG, DIBS, ETSY, EXPE
Published: December 01, 2025 by: Zacks Investment Research
Sentiment: Positive

AMZN, EXPE, BKNG, ETSY and DIBS are set to benefit from surging digital demand as AI-driven shopping sent Black Friday online sales to record highs.

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image for news AI Pushes Black Friday E-Commerce Sales to a Record-High: 5 Picks
Why Is Booking Holdings (BKNG) Down 3.2% Since Last Earnings Report?
BKNG
Published: November 27, 2025 by: Zacks Investment Research
Sentiment: Negative

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Booking Holdings (BKNG) Down 3.2% Since Last Earnings Report?
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
BKNG
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
3 High-Quality Stocks Getting Stomped by the Market. Time to Buy?
AXON, BKNG, V
Published: November 25, 2025 by: 24/7 Wall Street
Sentiment: Positive

The broader market has surged to record highs in 2025, with the S&P 500 up about 14% year-to-date.

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image for news 3 High-Quality Stocks Getting Stomped by the Market. Time to Buy?
Is BKNG Stock About To Reverse?
BKNG
Published: November 24, 2025 by: Forbes
Sentiment: Positive

Booking (BKNG) may be nearing a key inflection point. After a stretch of consolidation off its record highs, the stock is once again pressing into a price zone that has repeatedly signaled the start of meaningful upside.

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image for news Is BKNG Stock About To Reverse?
Booking Holdings Inc. to Present at the Nasdaq 53rd Investor Conference
BKNG
Published: November 24, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , Nov. 24, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that Chief Financial Officer Ewout Steenbergen will speak at the Nasdaq 53rd Investor Conference, held in association with Morgan Stanley in London, on December 9, beginning at 4:30 am ET / 9:30 am GMT.

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image for news Booking Holdings Inc. to Present at the Nasdaq 53rd Investor Conference
Holiday Travel 2025: KAYAK Data Shows Searches Up 10% and Airfares Trending Down as Travelers Turn to AI tools for Smarter Planning
BKNG
Published: November 21, 2025 by: PRNewsWire
Sentiment: Neutral

BOSTON , Nov. 21, 2025 /PRNewswire/ -- According to data from KAYAK , the world's leading travel search engine, holiday travel interest is up 10% year-over-year. Despite higher interest, prices across major travel categories are stable or down, giving travelers more opportunities to find affordable trips this holiday season.

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image for news Holiday Travel 2025: KAYAK Data Shows Searches Up 10% and Airfares Trending Down as Travelers Turn to AI tools for Smarter Planning
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: November 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
I'll Keep My Reservation With Trip.com, But Pass On Booking.com For Now
BKNG, TCOM
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Positive

Trip.com (TCOM) delivered a massive EPS beat and strong revenue growth, driving share price gains and reinforcing its long-term investment appeal. TCOM benefits from domestic Chinese market tailwinds, international expansion, and superior customer satisfaction, but faces macroeconomic risks tied to China. TCOM's valuation remains attractive versus Booking.com (BKNG), with lower PE and higher profit margins, supporting a continued buy rating for TCOM.

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image for news I'll Keep My Reservation With Trip.com, But Pass On Booking.com For Now
OpenTable Reveals the Top Trends Set to Define Dining in 2026
BKNG
Published: November 18, 2025 by: PRNewsWire
Sentiment: Neutral

New insights from OpenTable reveal how Americans are dining out, and what's driving the next wave of restaurant trends SAN FRANCISCO , Nov. 18, 2025 /PRNewswire/ -- OpenTable today unveils its 2026 Dining Trends Report , the brand's most comprehensive trends outlook to date, revealing how Americans dined this year and what's shaping the future of eating out. With dining up 8% year-over-year in 20251, and Americans set to dine out 10 times per month on average in 2026 2 , eating out continues to be an integral part of life in the US.

Read More
image for news OpenTable Reveals the Top Trends Set to Define Dining in 2026
Booking Holdings analysts upgrade stock on travel demand, alternative lodging share gains
BKNG
Published: November 13, 2025 by: Proactive Investors
Sentiment: Positive

Wedbush analysts upgraded Booking Holdings Inc (NASDAQ:BKNG, ETR:PCE1) to ‘Outperform' from ‘Neutral', while reiterating their $6,000 per share target price, citing continued strength in travel demand plus market share gains in alternative lodging. “Booking is the leading global OTA (Online Travel Agency) and continues to gain share within alternative lodging while driving efficiencies through ongoing cost optimization efforts,” the analysts wrote in a note to clients on Thursday.

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image for news Booking Holdings analysts upgrade stock on travel demand, alternative lodging share gains
WestJet and Rocket Travel by Agoda Join Forces on New Innovative Hotel Platform
BKNG
Published: November 13, 2025 by: PRNewsWire
Sentiment: Neutral

New WestJet Hotels platform enables WestJet customers and members to book hotels worldwide and earn WestJet Rewards points SINGAPORE , Nov. 13, 2025 /PRNewswire/ -- Digital travel platform Agoda through its strategic partnerships arm, Rocket Travel by Agoda, has joined forces with Canada's second largest airline, WestJet, to launch WestJet Hotels – a new hotel booking platform. Powered by Rocket Travel by Agoda, the platform will enable both WestJet members and customers to book hotels worldwide and earn WestJet points, allowing travelers to plan and enhance their journeys through WestJet.

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image for news WestJet and Rocket Travel by Agoda Join Forces on New Innovative Hotel Platform
Brigit Zimmerman Named Chief Executive Officer of Priceline
BKNG
Published: November 12, 2025 by: PRNewsWire
Sentiment: Neutral

Current Chief Executive Officer, Brett Keller, to Retire from Priceline NORWALK, Conn. , Nov. 12, 2025 /PRNewswire/ -- Booking Holdings, the world's leading provider of online travel and related services, and parent company of consumer-facing brands including Booking.com , Priceline , Agoda , KAYAK and OpenTable , today announced that Brigit Zimmerman has been named Chief Executive Officer of Priceline effective January 1, 2026.

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image for news Brigit Zimmerman Named Chief Executive Officer of Priceline
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: November 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Booking Holdings (BKNG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Booking Holdings Q3 Earnings Beat Estimates, Revenues Rise Y/Y
BKNG
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

BKNG posts a strong Q3 with double-digit revenue and profit growth, driven by Connected Trip gains and robust travel demand.

Read More
image for news Booking Holdings Q3 Earnings Beat Estimates, Revenues Rise Y/Y
Booking Holdings Says Gen AI Tools Increase Conversions and Reduce Cancellations
BKNG
Published: October 28, 2025 by: PYMNTS
Sentiment: Positive

Booking Holdings is seeing early results from the generative artificial intelligence (gen AI) solutions it offers across its travel and related platforms. The company, which owns the Booking.com, Priceline, Agoda, Kayak and OpenTable brands, offers several gen AI tools and added more during the third quarter, executives said Tuesday (Oct.

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image for news Booking Holdings Says Gen AI Tools Increase Conversions and Reduce Cancellations
Booking Holdings Inc. (BKNG) Q3 2025 Earnings Call Transcript
BKNG
Published: October 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Q3 2025 Earnings Call October 28, 2025 4:30 PM EDT Company Participants Glenn Fogel - President, CEO & Director Ewout Steenbergen - Executive VP & CFO Conference Call Participants Kevin Kopelman - TD Cowen, Research Division Douglas Anmuth - JPMorgan Chase & Co, Research Division Lee Horowitz - Deutsche Bank AG, Research Division Mark Stephen Mahaney - Evercore ISI Institutional Equities, Research Division Ronald Josey - Citigroup Inc., Research Division Justin Post - BofA Securities, Research Division Trevor Young - Barclays Bank PLC, Research Division Presentation Operator Welcome to Booking Holdings Third Quarter 2025 Conference …

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image for news Booking Holdings Inc. (BKNG) Q3 2025 Earnings Call Transcript
Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
AAPL, BKNG, GOOG, HON, MSFT, TSLA
Published: October 27, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The image featured for this article is © Drew Angerer/ Getty Images News via Getty Images

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image for news Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
Booking Holdings Set to Report Q3 Earnings: What's in Store?
BKNG
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Negative

BKNG is expected to have navigated tougher Q3 2025 comparisons with 3.5%-5.5% room night growth guidance while strategic partnerships strengthened its travel platform.

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image for news Booking Holdings Set to Report Q3 Earnings: What's in Store?
Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
BKNG
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
BKNG
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
Insights Into Booking Holdings (BKNG) Q3: Wall Street Projections for Key Metrics
BKNG
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Booking Holdings (BKNG) for the quarter ended September 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

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image for news Insights Into Booking Holdings (BKNG) Q3: Wall Street Projections for Key Metrics
Booking Holdings: Short-Term Risks Create Long-Term Opportunities
BKNG
Published: October 17, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings share price performance in recent years was not due to multiple re-pricing. Short-term macroeconomic and geopolitical risks should not be ignored and would likely continue to weigh on BKNG's performance. The stock, however, is reasonably priced, and long-term investors should focus on different matters related to capital allocation.

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image for news Booking Holdings: Short-Term Risks Create Long-Term Opportunities
Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
BKNG
Published: October 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
Why Is Booking Stock With Its High Flow Yield Not On Your Watchlist?
BKNG
Published: October 09, 2025 by: Forbes
Sentiment: Positive

Here is why we believe Booking (BKNG) stock is worth considering.

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image for news Why Is Booking Stock With Its High Flow Yield Not On Your Watchlist?
Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
BKNG
Published: October 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
Booking Holdings to Webcast Third Quarter 2025 Financial Results on October 28
BKNG
Published: September 30, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn., Sept. 30, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its third quarter 2025 financial results on Tuesday, October 28 at 4:30 p.m.

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image for news Booking Holdings to Webcast Third Quarter 2025 Financial Results on October 28

About Booking Holdings Inc. (BKNG)

  • IPO Date 1999-03-31
  • Website https://www.bookingholdings.com
  • Industry Travel Services
  • CEO Glenn D. Fogel
  • Employees 24500

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.