Booking Holdings Inc. (BKNG)
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- symbol BKNG
- Rev/Share 804.0699
- Book/Share -146.2451
- PB -31.5028
- Debt/Equity -3.7012
- CurrentRatio 1.3343
- ROIC 0.488
- MktCap 148505376101.0
- FreeCF/Share 256.7626
- PFCF 17.8599
- PE 29.5792
- Debt/Assets 0.6097
- DivYield 0.0083
- ROE -0.9373
- Rating B-
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 5
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | BKNG | Citizens JMP | Mkt Outperform | Market Perform | -- | -- | Feb. 4, 2026 |
| Upgrade | BKNG | Mizuho | Neutral | Outperform | -- | $6000 | Feb. 4, 2026 |
| Reiterated | BKNG | UBS | -- | Buy | $6806 | $6608 | Feb. 3, 2026 |
| Upgrade | BKNG | BofA Securities | Neutral | Buy | -- | $6000 | Nov. 24, 2025 |
| Initiation | BKNG | BNP Paribas Exane | -- | Outperform | -- | $6100 | Nov. 24, 2025 |
| Upgrade | BKNG | Wedbush | Neutral | Outperform | -- | $6000 | Nov. 13, 2025 |
| Upgrade | BKNG | Truist | Hold | Buy | -- | $5750 | Oct. 27, 2025 |
| Initiation | BKNG | KeyBanc Capital Markets | -- | Overweight | -- | $6450 | Oct. 23, 2025 |
| Initiation | BKNG | Mizuho | -- | Neutral | -- | $5975 | Sept. 30, 2025 |
| Upgrade | BKNG | Erste Group | Hold | Buy | -- | -- | Aug. 5, 2025 |
News
KAYAK appoints Peer Bueller as Chief Executive Officer
Published: February 03, 2026 by: PRNewsWire
Sentiment: Neutral
Co-Founder and Current CEO, Steve Hafner, named Executive Chair NORWALK, Conn., Feb. 3, 2026 /PRNewswire/ -- Booking Holdings, the world's leading provider of online travel and related services, and parent company of consumer-facing brands including Booking.com , Priceline , Agoda , KAYAK and OpenTable , announced that Peer Bueller has been named Chief Executive Officer of KAYAK.
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Booking Holdings: The Pullback Looks Like A Buying Opportunity
Published: February 02, 2026 by: Seeking Alpha
Sentiment: Positive
Booking Holdings (BKNG) is rated Buy, with recent pullback offering an opportunity backed by their leadership position, strong financials and long-term industry tailwinds. Q3 results exceeded expectations: 13% revenue growth, 19% EPS increase, and robust adjusted free cash flow. BKNG's Connected Trip, loyalty, and AI initiatives, plus aggressive buybacks and strong SEA expansion via Agoda, underpin its competitive edge and growth outlook.
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Bay Area Delivers a Cheaper Football Championship Weekend Than New Orleans, KAYAK Finds
Published: January 30, 2026 by: GlobeNewsWire
Sentiment: Neutral
BOSTON, Jan. 30, 2026 (GLOBE NEWSWIRE) -- With football's biggest weekend set to bring tens of thousands of fans to Santa Clara, new search data from KAYAK , a leading travel search engine, shows that traveling to the Bay Area for this year's championship game is significantly more affordable than attending last year's big game in New Orleans. According to KAYAK, fans flying into the Bay Area are paying an average of $331 for airfare, which is up 12% year over year compared to this time last year.
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KAYAK for Business Simplifies Corporate Travel Planning with New Events Feature
Published: January 28, 2026 by: PRNewsWire
Sentiment: Neutral
The most seamless way to bring teams — and guests — together, anywhere NORWALK, Conn., Jan. 28, 2026 /PRNewswire/ -- KAYAK for Business , the brand's corporate travel platform, today announced the launch of Events, a new way for companies to plan and manage event travel at scale.
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Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
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OpenTable Research: Gen-Z Ushers in New Era for Valentine's Day Centered on Broader Celebrations of Love
Published: January 27, 2026 by: PRNewsWire
Sentiment: Neutral
52% of Americans plan to dine out this Valentine's Day – discover how diners are celebrating and explore OpenTable's Top 100 Romantic Restaurants SAN FRANCISCO, Jan. 27, 2026 /PRNewswire/ -- According to new OpenTable research , Valentine's Day dining is continuing to expand beyond tradition, as diners reimagine the holiday to celebrate more than just romantic connections. In fact, 57% of Americans believe Valentine's Day is becoming more about celebrating all relationships than just romantic, a trend led by 70% of Gen Z.
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Trade Tracker: Karen Firestone sells Intuit and Booking Holdings
Published: January 22, 2026 by: CNBC Television
Sentiment: Neutral
Karen Firestone, Executive Chairman Aureus Asset Management, joins CNBC's "Halftime Report" to explain her latest portfolio moves.
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Wall Street Bulls Look Optimistic About Booking Holdings (BKNG): Should You Buy?
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
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Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
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What a “Normal” Economy Could Mean for These 3 Travel Stocks
Published: January 02, 2026 by: MarketBeat
Sentiment: Neutral
What would a “normal” economy look like in 2026? For starters, many investors would like to see the recent sector rotation continue.
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Travel Demand Still Rising in 2026? 4 Stocks to Ride the Boom
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Rate cuts, global events and resilient demand are setting the stage for stronger U.S. travel spending in 2026.
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Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
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Calls of the Day: Regeneron, Booking Holdings, General Dynamics and Fiserv
Published: December 10, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the latest Calls of the Day.
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Move over bucket list, here is the UK's ‘Not Hot' destination list
Published: December 04, 2025 by: GlobeNewsWire
Sentiment: Neutral
KAYAK reveals the UK's top 10 ‘Not Hot' destinations for 2026: underrated spots packed with culture, charm and great value for savvy travellers.
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Is Trending Stock Booking Holdings Inc. (BKNG) a Buy Now?
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
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OpenTable reveals its annual Top 100 Restaurants in Canada for 2025, along with 2026 dining trends
Published: December 02, 2025 by: GlobeNewsWire
Sentiment: Neutral
On average, Canadians are planning to dine out 6 times per month in 2026. 1 When dining out in 2026, 41 per cent of Canadians would prefer an earlier dinner over a late dinner.
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Booking Holdings: Solid Growth, Good Valuation
Published: December 02, 2025 by: Seeking Alpha
Sentiment: Positive
Booking Holdings (BKNG) remains the largest online travel agent with 35% market share, despite underperforming peers like Expedia and the S&P 500 year-to-date. BKNG posted record Q3/2025 revenue of $9.01B and strong EPS, driven by a strategic shift toward higher-margin merchant revenues. Room Night Growth exceeded expectations, reflecting robust global demand across Europe, Asia, and the US, supporting continued business momentum.
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AI Pushes Black Friday E-Commerce Sales to a Record-High: 5 Picks
Published: December 01, 2025 by: Zacks Investment Research
Sentiment: Positive
AMZN, EXPE, BKNG, ETSY and DIBS are set to benefit from surging digital demand as AI-driven shopping sent Black Friday online sales to record highs.
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Why Is Booking Holdings (BKNG) Down 3.2% Since Last Earnings Report?
Published: November 27, 2025 by: Zacks Investment Research
Sentiment: Negative
Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock?
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Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
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3 High-Quality Stocks Getting Stomped by the Market. Time to Buy?
Published: November 25, 2025 by: 24/7 Wall Street
Sentiment: Positive
The broader market has surged to record highs in 2025, with the S&P 500 up about 14% year-to-date.
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Is BKNG Stock About To Reverse?
Published: November 24, 2025 by: Forbes
Sentiment: Positive
Booking (BKNG) may be nearing a key inflection point. After a stretch of consolidation off its record highs, the stock is once again pressing into a price zone that has repeatedly signaled the start of meaningful upside.
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Booking Holdings Inc. to Present at the Nasdaq 53rd Investor Conference
Published: November 24, 2025 by: PRNewsWire
Sentiment: Neutral
NORWALK, Conn. , Nov. 24, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that Chief Financial Officer Ewout Steenbergen will speak at the Nasdaq 53rd Investor Conference, held in association with Morgan Stanley in London, on December 9, beginning at 4:30 am ET / 9:30 am GMT.
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Holiday Travel 2025: KAYAK Data Shows Searches Up 10% and Airfares Trending Down as Travelers Turn to AI tools for Smarter Planning
Published: November 21, 2025 by: PRNewsWire
Sentiment: Neutral
BOSTON , Nov. 21, 2025 /PRNewswire/ -- According to data from KAYAK , the world's leading travel search engine, holiday travel interest is up 10% year-over-year. Despite higher interest, prices across major travel categories are stable or down, giving travelers more opportunities to find affordable trips this holiday season.
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Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Published: November 20, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
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I'll Keep My Reservation With Trip.com, But Pass On Booking.com For Now
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Positive
Trip.com (TCOM) delivered a massive EPS beat and strong revenue growth, driving share price gains and reinforcing its long-term investment appeal. TCOM benefits from domestic Chinese market tailwinds, international expansion, and superior customer satisfaction, but faces macroeconomic risks tied to China. TCOM's valuation remains attractive versus Booking.com (BKNG), with lower PE and higher profit margins, supporting a continued buy rating for TCOM.
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OpenTable Reveals the Top Trends Set to Define Dining in 2026
Published: November 18, 2025 by: PRNewsWire
Sentiment: Neutral
New insights from OpenTable reveal how Americans are dining out, and what's driving the next wave of restaurant trends SAN FRANCISCO , Nov. 18, 2025 /PRNewswire/ -- OpenTable today unveils its 2026 Dining Trends Report , the brand's most comprehensive trends outlook to date, revealing how Americans dined this year and what's shaping the future of eating out. With dining up 8% year-over-year in 20251, and Americans set to dine out 10 times per month on average in 2026 2 , eating out continues to be an integral part of life in the US.
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Booking Holdings analysts upgrade stock on travel demand, alternative lodging share gains
Published: November 13, 2025 by: Proactive Investors
Sentiment: Positive
Wedbush analysts upgraded Booking Holdings Inc (NASDAQ:BKNG, ETR:PCE1) to ‘Outperform' from ‘Neutral', while reiterating their $6,000 per share target price, citing continued strength in travel demand plus market share gains in alternative lodging. “Booking is the leading global OTA (Online Travel Agency) and continues to gain share within alternative lodging while driving efficiencies through ongoing cost optimization efforts,” the analysts wrote in a note to clients on Thursday.
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WestJet and Rocket Travel by Agoda Join Forces on New Innovative Hotel Platform
Published: November 13, 2025 by: PRNewsWire
Sentiment: Neutral
New WestJet Hotels platform enables WestJet customers and members to book hotels worldwide and earn WestJet Rewards points SINGAPORE , Nov. 13, 2025 /PRNewswire/ -- Digital travel platform Agoda through its strategic partnerships arm, Rocket Travel by Agoda, has joined forces with Canada's second largest airline, WestJet, to launch WestJet Hotels – a new hotel booking platform. Powered by Rocket Travel by Agoda, the platform will enable both WestJet members and customers to book hotels worldwide and earn WestJet points, allowing travelers to plan and enhance their journeys through WestJet.
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About Booking Holdings Inc. (BKNG)
- IPO Date 1999-03-31
- Website https://www.bookingholdings.com
- Industry Travel Services
- CEO Glenn D. Fogel
- Employees 24500