Booking Holdings Inc. (BKNG)

US — Consumer Cyclical Sector
Peers: TJX  ABNB  PDD  LOW  RCL  TCOM  EXPE  MCD  MELI  VIK 

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Key Metrics & Ratings

  • symbol BKNG
  • Rev/Share 804.0699
  • Book/Share -146.2451
  • PB -33.9047
  • Debt/Equity -3.7012
  • CurrentRatio 1.3343
  • ROIC 0.488

 

  • MktCap 159828148296.0
  • FreeCF/Share 256.7626
  • PFCF 19.2217
  • PE 31.8344
  • Debt/Assets 0.6097
  • DivYield 0.0076
  • ROE -0.9373

 

  • Rating B-
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 5
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade BKNG Truist Hold Buy -- $5750 Oct. 27, 2025
Initiation BKNG KeyBanc Capital Markets -- Overweight -- $6450 Oct. 23, 2025
Initiation BKNG Mizuho -- Neutral -- $5975 Sept. 30, 2025
Upgrade BKNG Erste Group Hold Buy -- -- Aug. 5, 2025
Downgrade BKNG Wedbush Outperform Neutral -- $5900 July 30, 2025
Upgrade BKNG BTIG Research Neutral Buy -- $5500 April 4, 2025
Upgrade BKNG CFRA Hold Buy -- -- Feb. 18, 2025
Initiation BKNG Truist -- Hold -- $4100 Sept. 6, 2024
Initiation BKNG Cantor Fitzgerald -- Neutral -- $3590 Sept. 5, 2024

News

Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: November 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Booking Holdings (BKNG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Booking Holdings Q3 Earnings Beat Estimates, Revenues Rise Y/Y
BKNG
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

BKNG posts a strong Q3 with double-digit revenue and profit growth, driven by Connected Trip gains and robust travel demand.

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image for news Booking Holdings Q3 Earnings Beat Estimates, Revenues Rise Y/Y
Booking Holdings Says Gen AI Tools Increase Conversions and Reduce Cancellations
BKNG
Published: October 28, 2025 by: PYMNTS
Sentiment: Positive

Booking Holdings is seeing early results from the generative artificial intelligence (gen AI) solutions it offers across its travel and related platforms. The company, which owns the Booking.com, Priceline, Agoda, Kayak and OpenTable brands, offers several gen AI tools and added more during the third quarter, executives said Tuesday (Oct.

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image for news Booking Holdings Says Gen AI Tools Increase Conversions and Reduce Cancellations
Booking Holdings Inc. (BKNG) Q3 2025 Earnings Call Transcript
BKNG
Published: October 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Q3 2025 Earnings Call October 28, 2025 4:30 PM EDT Company Participants Glenn Fogel - President, CEO & Director Ewout Steenbergen - Executive VP & CFO Conference Call Participants Kevin Kopelman - TD Cowen, Research Division Douglas Anmuth - JPMorgan Chase & Co, Research Division Lee Horowitz - Deutsche Bank AG, Research Division Mark Stephen Mahaney - Evercore ISI Institutional Equities, Research Division Ronald Josey - Citigroup Inc., Research Division Justin Post - BofA Securities, Research Division Trevor Young - Barclays Bank PLC, Research Division Presentation Operator Welcome to Booking Holdings Third Quarter 2025 Conference …

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image for news Booking Holdings Inc. (BKNG) Q3 2025 Earnings Call Transcript
Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
AAPL, BKNG, GOOG, HON, MSFT, TSLA
Published: October 27, 2025 by: 24/7 Wall Street
Sentiment: Neutral

The image featured for this article is © Drew Angerer/ Getty Images News via Getty Images

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image for news Wall Street is Pounding the Table Over HON, GOOG, AAPL, MSFT, BKNG, and TSLA
Booking Holdings Set to Report Q3 Earnings: What's in Store?
BKNG
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Negative

BKNG is expected to have navigated tougher Q3 2025 comparisons with 3.5%-5.5% room night growth guidance while strategic partnerships strengthened its travel platform.

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image for news Booking Holdings Set to Report Q3 Earnings: What's in Store?
Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
BKNG
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
BKNG
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
Insights Into Booking Holdings (BKNG) Q3: Wall Street Projections for Key Metrics
BKNG
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Booking Holdings (BKNG) for the quarter ended September 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

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image for news Insights Into Booking Holdings (BKNG) Q3: Wall Street Projections for Key Metrics
Booking Holdings: Short-Term Risks Create Long-Term Opportunities
BKNG
Published: October 17, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings share price performance in recent years was not due to multiple re-pricing. Short-term macroeconomic and geopolitical risks should not be ignored and would likely continue to weigh on BKNG's performance. The stock, however, is reasonably priced, and long-term investors should focus on different matters related to capital allocation.

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image for news Booking Holdings: Short-Term Risks Create Long-Term Opportunities
Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
BKNG
Published: October 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
Why Is Booking Stock With Its High Flow Yield Not On Your Watchlist?
BKNG
Published: October 09, 2025 by: Forbes
Sentiment: Positive

Here is why we believe Booking (BKNG) stock is worth considering.

Read More
image for news Why Is Booking Stock With Its High Flow Yield Not On Your Watchlist?
Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
BKNG
Published: October 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
Booking Holdings to Webcast Third Quarter 2025 Financial Results on October 28
BKNG
Published: September 30, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn., Sept. 30, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its third quarter 2025 financial results on Tuesday, October 28 at 4:30 p.m.

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image for news Booking Holdings to Webcast Third Quarter 2025 Financial Results on October 28
Wall Street Analysts Think Booking Holdings (BKNG) Is a Good Investment: Is It?
BKNG
Published: September 19, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Analysts Think Booking Holdings (BKNG) Is a Good Investment: Is It?
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Booking Holdings: A Solid GARP Play In The Travel Sector
BKNG
Published: September 16, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings remains a top travel sector pick, benefiting from strong cash flow, secular trends, and robust operational leverage. BKNG's Connected Trip initiative and cross-selling success drive profitability, while emerging trends like medical tourism and digital nomads offer long-term growth potential. Despite recent gains, BKNG offers an attractive 8.5% implied IRR even under conservative assumptions, with optionalities providing further upside.

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image for news Booking Holdings: A Solid GARP Play In The Travel Sector
OpenTable Launches All-in-One Marketplace for Private and Group Dining
BKNG
Published: September 16, 2025 by: PRNewsWire
Sentiment: Neutral

The new offering turns a once time-consuming process into a seamless booking experience for both diners and restaurants SAN FRANCISCO , Sept. 16, 2025 /PRNewswire/ -- OpenTable , a global leader in restaurant tech, today announced the launch of its new all-in-one marketplace for private and group dining.

Read More
image for news OpenTable Launches All-in-One Marketplace for Private and Group Dining
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings Inc. (BKNG) Presents At Goldman Sachs Communacopia + Technology Conference (Transcript)
BKNG
Published: September 11, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Goldman Sachs Communacopia + Technology Conference September 11, 2025 1:10 PM EDT Company Participants Ewout Steenbergen - Executive VP & CFO Conference Call Participants Eric Sheridan - Goldman Sachs Group, Inc., Research Division Presentation Eric Sheridan MD & US Internet Analyst Okay. So I know we're -- people are still going to be finding their seats.

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image for news Booking Holdings Inc. (BKNG) Presents At Goldman Sachs Communacopia + Technology Conference (Transcript)
Booking Holdings Inc. (BKNG) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
BKNG
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Booking Holdings Inc. (NASDAQ:BKNG ) Citi's 2025 Global Technology, Media and Telecommunications Conference September 3, 2025 9:30 AM EDT Company Participants Ewout Steenbergen - Executive VP & CFO Conference Call Participants Ronald Josey - Citigroup Inc., Research Division Presentation Ronald Josey MD and Co-Head of Tech & Communications All right. I think we are on the clock, so we can get started here.

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image for news Booking Holdings Inc. (BKNG) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
Booking Holdings (BKNG) Is Considered a Good Investment by Brokers: Is That True?
BKNG
Published: September 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Booking Holdings (BKNG) Is Considered a Good Investment by Brokers: Is That True?
Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference
BKNG
Published: September 02, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , Sept. 2, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that Chief Financial Officer Ewout Steenbergen will participate in a fireside chat at the Goldman Sachs Communacopia + Technology Conference, held in San Francisco, on September 11, beginning at 10:10 am PT / 1:10 pm ET.

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image for news Booking Holdings Inc. to Present at the Goldman Sachs Communacopia + Technology Conference
Booking Holdings (BKNG) Up 0.1% Since Last Earnings Report: Can It Continue?
BKNG
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock?

Read More
image for news Booking Holdings (BKNG) Up 0.1% Since Last Earnings Report: Can It Continue?
Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
BKNG
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
Is Booking Holdings Stock Staring At 40% Downside?
BKNG
Published: August 22, 2025 by: Forbes
Sentiment: Negative

The stock of Booking Holdings (NASDAQ: BKNG) has increased by approximately 50% in the past year, driven by strong revenue growth, AI-based innovation, and a well-diversified global presence. However, with a high price-to-earnings ratio of 38.5x, it raises the question: how much of this valuation is based on solid fundamentals, and how much is built on high hopes?

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image for news Is Booking Holdings Stock Staring At 40% Downside?
Booking Shares Closed 1.3% Higher After Key Trading Signal
BKNG
Published: August 22, 2025 by: Benzinga
Sentiment: Positive

BKNG rises over 70 points on a negative day for the broad market

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image for news Booking Shares Closed 1.3% Higher After Key Trading Signal
Twenty Companies, In My Opinion, Facing Existential AI Disruption Risk
ACN, ADBE, BKNG, CGEMY, CHGG, COUR, CSCO, DNTUF, DNTUY, DUOL, F, FVRR, GETY, GLOB, GOOG, GOOGL, INTC, IT, MAN, META, MSFT, OMC, PSO, RHI, SSTK
Published: August 21, 2025 by: Seeking Alpha
Sentiment: Negative

AI is disrupting industries reliant on human labor or creative skills, forcing companies to adapt or risk obsolescence, as seen in past tech revolutions. Survival hinges on integrating AI into products and services, shifting to 'human plus AI' models, and moving up the value chain for differentiation. Stock performance reveals investor skepticism, with most of the 20 companies underperforming the S&P 500, indicating market concerns about adaptation success.

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image for news Twenty Companies, In My Opinion, Facing Existential AI Disruption Risk
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: August 21, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It

About Booking Holdings Inc. (BKNG)

  • IPO Date 1999-03-31
  • Website https://www.bookingholdings.com
  • Industry Travel Services
  • CEO Glenn D. Fogel
  • Employees 24500

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.