Booking Holdings Inc. (BKNG)
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- symbol BKNG
- Rev/Share 829.4404
- Book/Share -171.8846
- PB -22.5199
- Debt/Equity -3.4588
- CurrentRatio 1.3333
- ROIC 0.4849
- MktCap 124771618116.0
- FreeCF/Share 280.0136
- PFCF 13.7308
- PE 23.245
- Debt/Assets 0.6593
- DivYield 0.0099
- ROE -0.9364
- Rating B-
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 5
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | BKNG | Morgan Stanley | Equal Weight | Overweight | -- | $5500 | Feb. 24, 2026 |
| Upgrade | BKNG | Gordon Haskett | Hold | Buy | -- | $5440 | Feb. 10, 2026 |
| Upgrade | BKNG | Mizuho | Neutral | Outperform | -- | $6000 | Feb. 4, 2026 |
| Downgrade | BKNG | Citizens JMP | Mkt Outperform | Market Perform | -- | -- | Feb. 4, 2026 |
| Reiterated | BKNG | UBS | -- | Buy | $6806 | $6608 | Feb. 3, 2026 |
| Initiation | BKNG | BNP Paribas Exane | -- | Outperform | -- | $6100 | Nov. 24, 2025 |
| Upgrade | BKNG | BofA Securities | Neutral | Buy | -- | $6000 | Nov. 24, 2025 |
| Upgrade | BKNG | Wedbush | Neutral | Outperform | -- | $6000 | Nov. 13, 2025 |
| Upgrade | BKNG | Truist | Hold | Buy | -- | $5750 | Oct. 27, 2025 |
| Initiation | BKNG | KeyBanc Capital Markets | -- | Overweight | -- | $6450 | Oct. 23, 2025 |
News
Is Trending Stock Booking Holdings Inc. (BKNG) a Buy Now?
Published: February 25, 2026 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
Is Booking Stock The Market's Best-Kept Secret?
Published: February 24, 2026 by: Forbes
Sentiment: Positive
Booking (BKNG) stock is currently at a notable position. It is being traded at a lower price, and if you decide to invest, you are placing your trust in a company that is growing at a reasonable pace, maintaining good cash flow and margins, has a low-debt capital structure, and is considered to be moderately valued.
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Down 32%, Booking Holdings Announces 25-to-1 Stock Split. Time to Buy?
Published: February 19, 2026 by: 24/7 Wall Street
Sentiment: Positive
Booking Holdings ( NASDAQ:BKNG ) just reported fourth-quarter results that beat top and bottom line estimates, raised its dividend, and announced a 25-to-1 stock split.
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Booking Tops Forecasts but Tumbles 9% as Travel Demand Shows Signs of Cooling
Published: February 19, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Booking Holdings (NASDAQ: BKNG) posted Q4 2025 results yesterday evening, reporting $6.35 billion in revenue, up 16% year-over-year.
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Booking Holdings Q4 Earnings Beat Estimates, Revenues Rise Y/Y
Published: February 19, 2026 by: Zacks Investment Research
Sentiment: Positive
BKNG tops Q4 estimates as revenues jump 16%, room nights hit 285M, and merchant bookings surge, with upbeat 2026 growth and margin outlook.
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Booking Holdings to Make Fourth Quarter and Full Year 2025 Earnings Press Release Available on Company's Investor Relations Website on February 18
Published: February 17, 2026 by: PRNewsWire
Sentiment: Neutral
NORWALK, Conn., Feb. 17, 2026 /PRNewswire/ -- Fourth quarter and full year 2025 financial results for Booking Holdings (NASDAQ: BKNG) will be made available at approximately 4:00 p.m.
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BKNG Gears Up to Report Q4 Earnings: What's in Store for the Stock?
Published: February 16, 2026 by: Zacks Investment Research
Sentiment: Neutral
Booking Holdings prepares to post Q4 results with strong EPS growth expected, even as U.S. pricing softness and booking normalization emerge.
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What Analyst Projections for Key Metrics Reveal About Booking Holdings (BKNG) Q4 Earnings
Published: February 12, 2026 by: Zacks Investment Research
Sentiment: Positive
Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Booking Holdings (BKNG), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended December 2025.
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Booking Holdings Q4 Earnings: A Challenging Start To 2026 And A Possible Overreaction
Published: February 11, 2026 by: Seeking Alpha
Sentiment: Negative
Booking Holdings upcoming Q4 report is anticipated to present a challenging outlook for 2026. As certain macro indicators deteriorate, investors are taking preemptive measures, but this has the potential to lead to an overreaction. BKNG's relative valuation against its major peer sends a strong signal that investors' sentiment might be overdone.
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Booking Holdings (BKNG) Earnings Expected to Grow: Should You Buy?
Published: February 11, 2026 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
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Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Published: February 11, 2026 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Booking.com Named Official Travel Partner of the Route 66 Centennial, Spotlighting the Great American Road Trip
Published: February 11, 2026 by: PRNewsWire
Sentiment: Neutral
The global travel leader is making it easier to experience one of America's most iconic highways, with thousands of unique stays and unforgettable events along the Mother Road. NEW YORK, Feb. 11, 2026 /PRNewswire/ -- In a year when 79%* of travelers are craving spontaneous, flexible road trips, Booking.com is making it easier for travelers to hit the road.
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Booking Holdings (BKNG) is a Top-Ranked Growth Stock: Should You Buy?
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Positive
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
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Down 18.4% in 4 Weeks, Here's Why You Should You Buy the Dip in Booking Holdings (BKNG)
Published: February 06, 2026 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has become technically an oversold stock now, which implies exhaustion of the heavy selling pressure on it. This, combined with strong agreement among Wall Street analysts in revising earnings estimates higher, indicates a potential trend reversal for the stock in the near term.
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KAYAK appoints Peer Bueller as Chief Executive Officer
Published: February 03, 2026 by: PRNewsWire
Sentiment: Neutral
Co-Founder and Current CEO, Steve Hafner, named Executive Chair NORWALK, Conn., Feb. 3, 2026 /PRNewswire/ -- Booking Holdings, the world's leading provider of online travel and related services, and parent company of consumer-facing brands including Booking.com , Priceline , Agoda , KAYAK and OpenTable , announced that Peer Bueller has been named Chief Executive Officer of KAYAK.
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Booking Holdings: The Pullback Looks Like A Buying Opportunity
Published: February 02, 2026 by: Seeking Alpha
Sentiment: Positive
Booking Holdings (BKNG) is rated Buy, with recent pullback offering an opportunity backed by their leadership position, strong financials and long-term industry tailwinds. Q3 results exceeded expectations: 13% revenue growth, 19% EPS increase, and robust adjusted free cash flow. BKNG's Connected Trip, loyalty, and AI initiatives, plus aggressive buybacks and strong SEA expansion via Agoda, underpin its competitive edge and growth outlook.
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Bay Area Delivers a Cheaper Football Championship Weekend Than New Orleans, KAYAK Finds
Published: January 30, 2026 by: GlobeNewsWire
Sentiment: Neutral
BOSTON, Jan. 30, 2026 (GLOBE NEWSWIRE) -- With football's biggest weekend set to bring tens of thousands of fans to Santa Clara, new search data from KAYAK , a leading travel search engine, shows that traveling to the Bay Area for this year's championship game is significantly more affordable than attending last year's big game in New Orleans. According to KAYAK, fans flying into the Bay Area are paying an average of $331 for airfare, which is up 12% year over year compared to this time last year.
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KAYAK for Business Simplifies Corporate Travel Planning with New Events Feature
Published: January 28, 2026 by: PRNewsWire
Sentiment: Neutral
The most seamless way to bring teams — and guests — together, anywhere NORWALK, Conn., Jan. 28, 2026 /PRNewswire/ -- KAYAK for Business , the brand's corporate travel platform, today announced the launch of Events, a new way for companies to plan and manage event travel at scale.
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Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
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OpenTable Research: Gen-Z Ushers in New Era for Valentine's Day Centered on Broader Celebrations of Love
Published: January 27, 2026 by: PRNewsWire
Sentiment: Neutral
52% of Americans plan to dine out this Valentine's Day – discover how diners are celebrating and explore OpenTable's Top 100 Romantic Restaurants SAN FRANCISCO, Jan. 27, 2026 /PRNewswire/ -- According to new OpenTable research , Valentine's Day dining is continuing to expand beyond tradition, as diners reimagine the holiday to celebrate more than just romantic connections. In fact, 57% of Americans believe Valentine's Day is becoming more about celebrating all relationships than just romantic, a trend led by 70% of Gen Z.
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Trade Tracker: Karen Firestone sells Intuit and Booking Holdings
Published: January 22, 2026 by: CNBC Television
Sentiment: Neutral
Karen Firestone, Executive Chairman Aureus Asset Management, joins CNBC's "Halftime Report" to explain her latest portfolio moves.
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Wall Street Bulls Look Optimistic About Booking Holdings (BKNG): Should You Buy?
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
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Investors Heavily Search Booking Holdings Inc. (BKNG): Here is What You Need to Know
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.
Read More
What a “Normal” Economy Could Mean for These 3 Travel Stocks
Published: January 02, 2026 by: MarketBeat
Sentiment: Neutral
What would a “normal” economy look like in 2026? For starters, many investors would like to see the recent sector rotation continue.
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Travel Demand Still Rising in 2026? 4 Stocks to Ride the Boom
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Rate cuts, global events and resilient demand are setting the stage for stronger U.S. travel spending in 2026.
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Here is What to Know Beyond Why Booking Holdings Inc. (BKNG) is a Trending Stock
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
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Calls of the Day: Regeneron, Booking Holdings, General Dynamics and Fiserv
Published: December 10, 2025 by: CNBC Television
Sentiment: Neutral
The Investment Committee debate the latest Calls of the Day.
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Move over bucket list, here is the UK's ‘Not Hot' destination list
Published: December 04, 2025 by: GlobeNewsWire
Sentiment: Neutral
KAYAK reveals the UK's top 10 ‘Not Hot' destinations for 2026: underrated spots packed with culture, charm and great value for savvy travellers.
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Is Trending Stock Booking Holdings Inc. (BKNG) a Buy Now?
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
About Booking Holdings Inc. (BKNG)
- IPO Date 1999-03-31
- Website https://www.bookingholdings.com
- Industry Travel Services
- CEO Glenn D. Fogel
- Employees 24500