Booking Holdings Inc. (BKNG)

US — Consumer Cyclical Sector
Peers: TRIP  ABNB  RCL  NCLH  CCL  EXPE  TCOM  DESP  TNL 

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Key Metrics & Ratings

  • symbol BKNG
  • Rev/Share 733.3232
  • Book/Share -186.0862
  • PB -28.4076
  • Debt/Equity -2.6996
  • CurrentRatio 1.2169
  • ROIC 0.5506

 

  • MktCap 172016486278.0
  • FreeCF/Share 258.2433
  • PFCF 20.2802
  • PE 31.9226
  • Debt/Assets 0.6068
  • DivYield 0.0069
  • ROE -1.2046

 

  • Rating B-
  • Score 2
  • Recommendation Sell
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade BKNG BTIG Research Neutral Buy -- $5500 April 4, 2025
Upgrade BKNG CFRA Hold Buy -- -- Feb. 18, 2025
Initiation BKNG Truist -- Hold -- $4100 Sept. 6, 2024
Initiation BKNG Cantor Fitzgerald -- Neutral -- $3590 Sept. 5, 2024

News

Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
BKNG
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Why Booking Holdings (BKNG) is a Top Momentum Stock for the Long-Term
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
BKNG
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
UrVenue and OpenTable Expand Integration to Unlock Access to Premium Restaurant Reservations for Hotel Guests
BKNG
Published: June 09, 2025 by: PRNewsWire
Sentiment: Neutral

First-of-its-kind integration gives hotels the ability to offer in-house guests priority access to OpenTable reservations and experiences via UrVenue's Itinerary Builder; Visit UrVenue at HITEC Indianapolis June 17 to 19 in Booth #1100 LAS VEGAS , June 9, 2025 /PRNewswire/ -- UrVenue , the leading booking technology provider for hospitality experiences, today announced an expanded partnership with OpenTable , a global leader in restaurant technology. Building on their successful 2021 integration – which unified dining reservations with resort activities – this expanded collaboration gives hotels the ability to offer guests, both those that are already on-property and with upcoming stays, …

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image for news UrVenue and OpenTable Expand Integration to Unlock Access to Premium Restaurant Reservations for Hotel Guests
5 Earnings Season Winners With More Upside on the Way
BKNG, META, NFLX, ONON, ULTA
Published: June 06, 2025 by: MarketBeat
Sentiment: Positive

Earnings season has come and gone, and many prominent companies surprised analysts with impressive Q1 earnings strength. Despite unpredictable tariffs, a weakening dollar, and ISM survey comments that suggest Armageddon is imminent, the S&P 500 continues to chug along toward its February all-time high.

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image for news 5 Earnings Season Winners With More Upside on the Way
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: June 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Booking Holdings (BKNG). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?
BKNG
Published: June 03, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

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image for news Is It Worth Investing in Booking Holdings (BKNG) Based on Wall Street's Bullish Views?
Booking Holdings: Quietly Killing The Competition And Crushing The Market
BKNG
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings is the clear leader in travel, consistently outgrowing peers and expanding market share across all segments. Strong Q1 results, record margins, and aggressive buybacks drove a 22% EPS increase, with guidance for continued high-single-digit growth. Valuation is fair at 25x forward earnings, justified by Booking's reliable mid-teens earnings growth and dominant industry position.

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image for news Booking Holdings: Quietly Killing The Competition And Crushing The Market
Booking Holdings (BKNG) Up 7.4% Since Last Earnings Report: Can It Continue?
BKNG
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) reported earnings 30 days ago. What's next for the stock?

Read More
image for news Booking Holdings (BKNG) Up 7.4% Since Last Earnings Report: Can It Continue?
Booking Shares Climb 1.1% After Key Signal
BKNG
Published: May 23, 2025 by: Benzinga
Sentiment: Positive

BKNG moves up 1.1% on a day the broad market was flat

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image for news Booking Shares Climb 1.1% After Key Signal
Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
BKNG
Published: May 22, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Why Booking Holdings (BKNG) is a Top Growth Stock for the Long-Term
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: May 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
Booking Holdings Inc. to Present at the Bank of America Securities 2025 Global Technology Conference
BKNG
Published: May 21, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , May 21, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced that Chief Financial Officer Ewout Steenbergen will speak at the Bank of America Securities 2025 Global Technology Conference, held in San Francisco, on June 4th, beginning at 11:20 am PT / 2:20pm ET.

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image for news Booking Holdings Inc. to Present at the Bank of America Securities 2025 Global Technology Conference
Summer Seats and Where to Eat: OpenTable Reveals the Season's Outdoor Dining Capitals and Their Must-Visit Restaurants
BKNG
Published: May 20, 2025 by: PRNewsWire
Sentiment: Neutral

New research reveals Americans embrace the alfresco dining experience, rain or shine SAN FRANCISCO , May 20, 2025 /PRNewswire/ -- For many parts of the country, the arrival of the summer season means it's time to dine outdoors. In fact, n ew research from OpenTable shows that over half of Americans (55%) prefer sitting outdoors to dine when the weather is nice and a dedicated third (34%) would rather brave unexpected weather than surrender their open-air table.1 OpenTable's data also reveals the cities where outdoor dining reigned supreme in the summer months last year (from May 1 - August 31), …

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image for news Summer Seats and Where to Eat: OpenTable Reveals the Season's Outdoor Dining Capitals and Their Must-Visit Restaurants
Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
BKNG
Published: May 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Here's Why Booking Holdings (BKNG) is a Strong Momentum Stock
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
BKNG
Published: May 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It
Booking Holdings: What Trade War?
BKNG
Published: May 07, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings posted strong Q1 results, increasing revenue and bookings despite economic uncertainties, showcasing its resilience and long-term potential. The company has a history of share buybacks and recently initiated a dividend, enhancing shareholder value through increased earnings per share and growing dividends. Despite a slightly premium valuation, BKNG's consistent outperformance and strategic use of AI position it well for future growth.

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image for news Booking Holdings: What Trade War?
Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
BKNG
Published: May 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Booking Holdings (BKNG) is a Strong Growth Stock
Booking Holdings: I Sold Airbnb And Bought It (Q1 Earnings Review)
ABNB, BKNG
Published: April 30, 2025 by: Seeking Alpha
Sentiment: Positive

Booking Holdings connects millions of travelers globally, offering accommodations, flights, car rentals, and restaurant reservations, making it a key player in modern travel infrastructure. Despite a strong post-pandemic travel rebound, potential economic downturns and high consumer debt levels could pressure Booking Holdings' performance due to decreased tourism volume. However, Booking continues to outpace market growth, particularly in the U.S., where it is expanding rapidly, reinforcing its position as a leading global travel platform.

Read More
image for news Booking Holdings: I Sold Airbnb And Bought It (Q1 Earnings Review)
Booking Holdings CEO on travel demand: At the end of the day people will always want to travel
BKNG
Published: April 30, 2025 by: CNBC Television
Sentiment: Positive

Glenn Fogel, Booking Holdings CEO, joins 'Squawk Box' to discuss the company's quarterly earnings results, state of travel demand, impact of policy uncertainty, utilizing AI for travel, and more.

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image for news Booking Holdings CEO on travel demand: At the end of the day people will always want to travel
Priceline's New AI-Powered Neighborhood Edition is First to Match Travelers' Preferences and Vibes with Unique Destination Recommendations
BKNG
Published: April 30, 2025 by: PRNewsWire
Sentiment: Neutral

Find your perfect neighborhood with Trip Intelligence: The Neighborhood Edition Partnership with Turo provides travelers a seamless car rental experience NORWALK, Conn., April 30, 2025 /PRNewswire/ -- Get ready to explore the world like never before!

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image for news Priceline's New AI-Powered Neighborhood Edition is First to Match Travelers' Preferences and Vibes with Unique Destination Recommendations
KAYAK Launches KAYAK.ai to Pilot AI-First Features for Tech-Savvy Travelers
BKNG
Published: April 29, 2025 by: GlobeNewsWire
Sentiment: Neutral

STAMFORD, Conn., April 29, 2025 (GLOBE NEWSWIRE) -- Today, KAYAK is rolling out KAYAK.ai where real-time travel information meets conversational search.

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image for news KAYAK Launches KAYAK.ai to Pilot AI-First Features for Tech-Savvy Travelers
Booking Holdings to Make First Quarter 2025 Earnings Press Release Available on Company's Investor Relations Website on April 29
BKNG
Published: April 28, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , April 28, 2025 /PRNewswire/ -- First quarter 2025 financial results for Booking Holdings (NASDAQ: BKNG) will be made available at approximately 4:00 p.m.

Read More
image for news Booking Holdings to Make First Quarter 2025 Earnings Press Release Available on Company's Investor Relations Website on April 29
Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
BKNG, BROS
Published: April 23, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Read More
image for news Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
Unlock Spring Savings: KAYAK Travel Hacker Report Reveals Affordable Adventures
BKNG
Published: April 17, 2025 by: GlobeNewsWire
Sentiment: Neutral

STAMFORD, Conn., April 17, 2025 (GLOBE NEWSWIRE) -- KAYAK, the world's leading travel search engine, launches its Spring Savings Travel Hacker Report, dishing out expert tips to score the best deals this Spring.

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image for news Unlock Spring Savings: KAYAK Travel Hacker Report Reveals Affordable Adventures
Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
BKNG
Published: April 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Booking Holdings Inc. (BKNG) is Attracting Investor Attention: Here is What You Should Know
This is the Single Best Stock-Split Play To Buy Right Now
BKNG
Published: April 15, 2025 by: 24/7 Wall Street
Sentiment: Negative

Booking Holdings stock has corrected, but its share price is still out of reach for beginner investors.

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image for news This is the Single Best Stock-Split Play To Buy Right Now
Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
BKNG
Published: April 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings (BKNG) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will Booking Holdings (BKNG) Beat Estimates Again in Its Next Earnings Report?
Booking Holdings to Webcast First Quarter 2025 Financial Results on April 29
BKNG
Published: April 02, 2025 by: PRNewsWire
Sentiment: Neutral

NORWALK, Conn. , April 2, 2025 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its first quarter 2025 financial results on Tuesday, April 29 at 4:30 p.m.

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image for news Booking Holdings to Webcast First Quarter 2025 Financial Results on April 29
Booking.com Is In The Buy Zone Again After Impressive Bookings Acceleration And Valuation Compression (Upgrade)
BKNG
Published: March 14, 2025 by: Seeking Alpha
Sentiment: Positive

Booking's valuation has dropped ~20% since November, creating a safer buying opportunity with a current FY25 P/E multiple of ~20x. I'm upgrading the stock to a buy rating. Booking's Q4 revenue grew 14% y/y, with bookings up 17% y/y and accelerating from just 9% growth in Q3. Growing supply of alternative accommodations such as apartments and aparthotels, is a key growth driver, outpacing total company bookings and differentiating Booking from competitors like Expedia.

Read More
image for news Booking.com Is In The Buy Zone Again After Impressive Bookings Acceleration And Valuation Compression (Upgrade)
BKNG Up 25% in a Year: Should You Buy, Hold or Sell the Stock?
BKNG
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Positive

Booking Holdings benefits from strong travel demand, AI-driven innovations, and impressive room night growth but faces FX headwinds and fierce competition.

Read More
image for news BKNG Up 25% in a Year: Should You Buy, Hold or Sell the Stock?

About Booking Holdings Inc. (BKNG)

  • IPO Date 1999-03-31
  • Website https://www.bookingholdings.com
  • Industry Travel Services
  • CEO Mr. Glenn D. Fogel
  • Employees 24500

Booking Holdings Inc. provides travel and restaurant online reservation and related services worldwide. The company operates Booking.com, which offers online accommodation reservations; Rentalcars.com that provides online rental car reservation services; Priceline, which offer online travel reservation services, and consumers hotel, flight, and rental car reservation services, as well as vacation packages, cruises, and hotel distribution services. It also operates Agoda that provides online accommodation reservation services, as well as flight, ground transportation and activities reservation services. In addition, the company operates KAYAK, an online price comparison service that allows consumers to search and compare travel itineraries and prices, comprising airline ticket, accommodation reservation, and rental car reservation information; and OpenTable for booking online restaurant reservations. Further, it offers travel-related insurance products, and restaurant management services to consumers, travel service providers, and restaurants. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. The company was founded in 1997 and is headquartered in Norwalk, Connecticut.