Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
| Revenue (TTM) | $28.13B |
| Gross Profit (TTM) | $24.52B |
| EBITDA | $9.83B |
| Operating Margin | 38.70% |
| Return on Equity | 225.70% |
| Return on Assets | 20.30% |
| Revenue/Share (TTM) | $36.17 |
| Book Value | $-13.95 |
| Price-to-Book | 99.21 |
| Price-to-Sales (TTM) | 4.25 |
| EV/Revenue | 4.631 |
| EV/EBITDA | 11.74 |
| Quarterly Earnings Growth (YoY) | 6.80% |
| Quarterly Revenue Growth (YoY) | -1.30% |
| Shares Outstanding | $743.70M |
| Float | $741.30M |
| % Insiders | 0.18% |
| % Institutions | 99.21% |
Volatility is currently expanding
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Booking Holdings is upgraded to 'Strong Buy' as valuation now offers a significant margin of safety after the recent pullback. BKNG delivered a double-beat quarter, with 7% YoY Room Nights growth, record Gross Bookings, and robust buybacks, supporting continued high-single-digit growth guidance. AI integration is proving to be an opportunity rather than a threat, with early results showing higher booking values and conversion rates for AI-engaged users.
Booking holds a dominant position in the global online travel market with high net margins and massive cash flow generation. Dick's Sporting Goods is rapidly expanding its market share through strategic acquisitions and a robust omnichannel retail approach.
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CEO Glenn Fogel told CNBC that AI as a "big positive" for Booking and management offered some evidence during its third-quarter earnings call.
NEW YORK--(BUSINESS WIRE)--Getting a table at New York's hottest restaurants or tickets to its biggest shows can mean stiff competition. Today, Lola, the AI assistant for experiences backed by Booking Holdings (NASDAQ: BKNG), launched Lola VIP Drops to help members access last-minute reservations at sought-after restaurants and tickets to sporting events, concerts, theater, and festivals, beginning in New York City with additional cities coming soon.Lola is also expanding how members book and pl.
Booking's Q3 numbers don't support the market's pessimism. Revenue grew 10% adjusted, room nights rose 7%, and the stock still trades as if long-term growth is about to disappear. AI agents may become a threat, but they're not showing up in the results yet. Meanwhile, Booking continues to grow bookings, expand inventory, and generate billions in cash flow. At roughly 15x forward earnings and a near 7% FCF yield, Booking is priced for stagnation despite delivering resilient growth, stable margins, and strong shareholder returns.
BKNG's Q3 earnings beat estimates as room nights and gross bookings climb, but an FTC-related revenue hit leads to a sales miss as Q4 growth is set to slow.
Booking Holdings projects slower Q4 travel growth amid soft international demand while advancing AI booking tools, loyalty programs and cost-saving initiatives.
The brand's annual trend research shows how everyday celebrations, entertainment-fueled outings and the pursuit of worthwhile experiences are reshaping dining, led by younger generations SAN FRANCISCO, Nov. 4, 2026 /PRNewswire/ -- Americans aren't waiting for big milestones to make a dinner reservation. From celebrating everyday moments to turning a concert into a full night out, diners are finding more reasons to make moments feel special.
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