Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
| Revenue (TTM) | $28.24B |
| Gross Profit (TTM) | $24.63B |
| EBITDA | $10.41B |
| Operating Margin | 34.40% |
| Return on Equity | 225.70% |
| Return on Assets | 20.40% |
| Revenue/Share (TTM) | $35.64 |
| Book Value | $-14.23 |
| Price-to-Book | 34.95 |
| Price-to-Sales (TTM) | 4.35 |
| EV/Revenue | 4.492 |
| EV/EBITDA | 11.42 |
| Quarterly Earnings Growth (YoY) | 130.00% |
| Quarterly Revenue Growth (YoY) | 8.10% |
| Shares Outstanding | $751.38M |
| Float | $748.96M |
| % Insiders | 0.18% |
| % Institutions | 98.51% |
Volatility is currently contracting
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Booking Holdings is launching a new Seattle-based travel startup called Vayo, led by serial entrepreneur Mike Fridgen, betting that AI agents built for travel can do a better job of planning and managing trips than general-purpose assistants from the likes of OpenAI and Meta.
The waitlist opens today at vayo.com for the personal travel agent built for trips, not tasks, that organizes everything you've booked, learns how you travel and never stops working for you SEATTLE, Oct. 14, 2026 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) today announced a planned $100M* investment in its new company Vayo, which is launching in private beta with a waitlist now open at vayo.com. Vayo is where your trips live: a personal travel agent that knows how you travel and makes every trip better before you have to ask.
Booking's share price dropped as much as 32% from its highs of last year, and 25% from the start of this year. Gitlab has not been a good stock since its IPO during the bubbly 2021 market. We bought Capital One shares in accounts that hadn't owned Discover Financial (which COF took over a year ago) before, but we were probably early at $210-$220.
From personal goals and food discoveries to experiences worth splurging on, travelers are building trips around what matters most to them. NORWALK, Conn.
Booking Holdings (BKNG) concluded the recent trading session at $155.87, signifying a -1.12% move from its prior day's close.
Building on strong diner demand, the renewed agreement extends the Visa Dining Collection in Mexico and Canada and expands exclusive dining events across North America SAN FRANCISCO, Oct. 6, 2026 /PRNewswire/ -- OpenTable, a global leader in restaurant technology, and Visa, a world leader in digital payments, today announced a renewed agreement across the U.S., Mexico and Canada. The next phase will broaden the Visa Dining Collection in Mexico and Canada and deliver an expanded events program, giving eligible Visa cardholders more ways to discover and book memorable dining experiences across the three countries.
NORWALK, Conn., Oct. 6, 2026 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its third quarter 2026 financial results on Tuesday, November 3 at 4:30 p.m.
The biggest dividend checks in tech and travel come from companies most income investors never put on a screen because the yields look too small to bother with.
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