Booking Holdings Inc. is an American travel technology company organized in Delaware and based in Norwalk, Connecticut, that owns and operates several travel fare aggregators and travel fare metasearch engines including namesake and flagship Booking.com, Priceline.com, Agoda.com, Kayak.com, Cheapflights, Rentalcars.com, Momondo, and OpenTable.
| Revenue (TTM) | $27.69B |
| Gross Profit (TTM) | $24.08B |
| EBITDA | $10.38B |
| Operating Margin | 25.00% |
| Return on Equity | 225.70% |
| Return on Assets | 22.30% |
| Revenue/Share (TTM) | $34.46 |
| Book Value | $-11.19 |
| Price-to-Book | 99.21 |
| Price-to-Sales (TTM) | 5.09 |
| EV/Revenue | 5.17 |
| EV/EBITDA | 14.61 |
| Quarterly Earnings Growth (YoY) | 240.00% |
| Quarterly Revenue Growth (YoY) | 16.20% |
| Shares Outstanding | $774.88M |
| Float | $772.42M |
| % Insiders | 0.18% |
| % Institutions | 97.25% |
Volatility is currently expanding
Booking Holdings dominates the online travel agency space through a capital-light platform model and high net margins. Marriott International leverages an massive global hospitality footprint and a loyalty program with roughly 271 million members.
The latest trading day saw Booking Holdings (BKNG) settling at $174.29, representing a -4.21% change from its previous close.
New loyalty benefit in the U.S. gives diners with Gold status access to a curated selection of hard-to-book tables while helping restaurants connect with high-value guests SAN FRANCISCO, July 8, 2026 /PRNewswire/ -- OpenTable , a global leader in restaurant tech, today announced Gold Tables, a new OpenTable loyalty benefit that gives diners with Gold status access to tables at participating in-demand restaurants while helping restaurants reach highly engaged guests. Through the recently relaunched OpenTable Regulars loyalty program, diners unlock Gold status after completing six OpenTable reservations within 12 months.
NORWALK, Conn., July 7, 2026 /PRNewswire/ -- Booking Holdings (NASDAQ: BKNG) announced today that it intends to hold a conference call to discuss its second quarter 2026 financial results on Tuesday, August 4 at 4:30 p.m.
Booking.com's chief business officer said he uses AI to analyze how rivals are tackling strategic problems. James Waters, who oversees areas like product, said AI helps with research that would otherwise take days.
Booking Holdings (BKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Booking Holdings (BKNG) closed the most recent trading day at $182.64, moving +2.47% from the previous trading session.
Booking Holdings is reiterated as a "Buy," supported by robust Q1 2026 results and a compelling valuation discount. BKNG delivered 16.2% revenue growth and 15.2% adjusted EPS growth, consistently beating consensus despite geopolitical headwinds. The Connected Trip strategy and strong merchant booking growth underpin long-term double-digit EPS growth expectations and platform resilience.
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Booking Holdings Inc. has a strong earnings track record, as BKNG has established itself as the clear online travel agency leader. BKNG stock has been pressured by overstated concerns. The conflict in Iran and AI disintermediation don't look to threaten BKNG's long-term growth story. Temporary concerns have created a good entry point. I estimate BKNG stock to have 33% upside to $240.7.
