Amazon.com, Inc. (AMZN)
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- symbol AMZN
- Rev/Share 64.7677
- Book/Share 34.6291
- PB 6.9052
- Debt/Equity 0.3664
- CurrentRatio 1.0086
- ROIC 0.1177
- MktCap 2556240624000.0
- FreeCF/Share 0.9893
- PFCF 242.0682
- PE 33.3721
- Debt/Assets 0.186
- DivYield 0
- ROE 0.2362
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 2
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AMZN | Raymond James | -- | Outperform | $275 | $260 | Jan. 15, 2026 |
| Reiterated | AMZN | TD Cowen | -- | Buy | $300 | $315 | Jan. 13, 2026 |
| Reiterated | AMZN | Wells Fargo | -- | Overweight | $295 | $301 | Jan. 12, 2026 |
| Reiterated | AMZN | Cantor Fitzgerald | -- | Overweight | $315 | $260 | Jan. 8, 2026 |
| Reiterated | AMZN | Jefferies | -- | Buy | $275 | $300 | Jan. 5, 2026 |
| Reiterated | AMZN | Wells Fargo | -- | Overweight | $292 | $295 | Dec. 2, 2025 |
| Reiterated | AMZN | Oppenheimer | -- | Outperform | $290 | $305 | Dec. 1, 2025 |
| Initiation | AMZN | BNP Paribas Exane | -- | Outperform | -- | -- | Nov. 24, 2025 |
| Downgrade | AMZN | Rothschild & Co Redburn | Buy | Neutral | -- | $250 | Nov. 18, 2025 |
| Reiterated | AMZN | Mizuho | -- | Outperform | $300 | $315 | Nov. 4, 2025 |
News
Amazon Brings Quick Commerce Offering to UK
Published: January 19, 2026 by: PYMNTS
Sentiment: Positive
Amazon has launched its first Amazon Now site in the U.K. That's according to a recent LinkedIn post from Elisa Michelin Salomon, Amazon's ops lead for EU quick commerce, and flagged in a report Monday (Jan. 19) by the website Retail Tech Innovation Hub.
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Can a $1,699 Espresso Machine Help Walmart Challenge Amazon?
Published: January 19, 2026 by: WSJ
Sentiment: Positive
Walmart is sprucing up its home goods to attract more high-income shoppers and better compete with the e-commerce titan.
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After Saks's Collapse—a Bitter Rift With Amazon
Published: January 16, 2026 by: WSJ
Sentiment: Negative
The department-store chain's bankruptcy throws one of Amazon's biggest bets on luxury retail into doubt
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Amazon vs. Oracle: Which Cloud Computing Stock is the Better Buy Now?
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Neutral
AMZN's AWS is reaccelerating with 20% growth, a $200 billion backlog, and massive AI investments as it pulls ahead of ORCL in cloud scale.
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Amazon Will Be America's First $1T Revenue Company
Published: January 16, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Amazon.com Inc. (NASDAQ: AMZN) will have over $1 trillion in revenue by 2028.
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Palumbo: "Nothing Broken" in CRM, AMZN Strong 2026 Set-Up & Finding Tech Value
Published: January 15, 2026 by: Schwab Network
Sentiment: Positive
Phil Palumbo believes tech is here to stay, just keep beaten-up names in mind. He points to a company like Salesforce (CRM) that has "nothing broken about their business" with leadership potential at a discounted price.
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Amazon is not happy with Saks
Published: January 15, 2026 by: Business Insider
Sentiment: Negative
Amazon is pushing back against Saks Global's bankruptcy financing plan. Saks Global filed for Chapter 11 bankruptcy protection this week.
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The Big 3: AMZN, NXT, RCL
Published: January 15, 2026 by: Schwab Network
Sentiment: Positive
Tammy Marshall, self-dubbed "Fibonacci Princess" with @ElliottWaveTrader offers options trades and analysis for her Big 3. She points to Nextpower's (NXT) extensive support, Amazon's (AMZN) "party favorite" retail trade standing, and Royal Caribbean's (RCL) uptrend for cruise lines as movers to watch.
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Rio Tinto to supply copper to Amazon for AI data centers
Published: January 15, 2026 by: Reuters
Sentiment: Positive
Rio Tinto said on Thursday it would supply copper that it leaches from an Arizona mine to Amazon.com for use in the tech giant's artificial intelligence data centers.
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Amazon and Walmart Swap Scripts as Retail's Agentic Future Looms
Published: January 15, 2026 by: PYMNTS
Sentiment: Neutral
The retail landscape is officially closer to 2050 than it is 2000. That is redefining the traditional roles of Amazon and Walmart as both seek to compete, win, and push the boundaries of innovation across retail and commerce.
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Is Amazon Stock Beating The Competition?
Published: January 15, 2026 by: Forbes
Sentiment: Negative
As of January 14, 2026, Amazon stock (NASDAQ: AMZN) has achieved an 11% return in the last year, falling behind several mega-cap tech rivals such as Google (78%) and Microsoft (14%). Despite leading in revenue scale at $670.038 billion, its profitability (11.37% operating margin) and free cash flow (2.01% FCF margin) significantly trail those of high-margin software and ad-tech competitors.
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Did Amazon Just Crack the Code on One of AI's Biggest Bottlenecks?
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Negative
The artificial intelligence (AI) revolution is advancing rapidly, but companies struggle to match its pace.
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Amazon expands 'sovereign cloud' in Europe
Published: January 15, 2026 by: TechXplore
Sentiment: Positive
Amazon's cloud computing division said Thursday that it would expand its "sovereign cloud" across the European Union, hoping to cash in as EU governments seek to safeguard their citizens' data.
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Amazon's stock could face this sneaky AI risk
Published: January 15, 2026 by: Market Watch
Sentiment: Negative
Some on Wall Street think agentic commerce could help Amazon's business, but a Raymond James analyst worries the trend could eat into the company's dominance.
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AWS at Center of Amazon's 2026 Growth Story & AMZN Options Trade
Published: January 14, 2026 by: Schwab Network
Sentiment: Positive
Cloud will be "extremely important" in 2026, says Matt Tuttle, as he sees Amazon's (AMZN) AWS in the center in AI's expected thematic shift. He explains how Amazon will capitalize on cloud growth along with advertising revenue that's taking more of the overall pie.
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Why These 5 Tech Stocks Could Dominate the Market in 2026
Published: January 14, 2026 by: The Street
Sentiment: Positive
Daniel Newman, CEO of The Futurum Group, shares the 5 tech stocks he believes will lead the market in 2026.
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Anresco NJ Labs Expands Nationwide Testing Network with New Bi-Coastal Laboratories for Amazon Readiness
Published: January 14, 2026 by: GlobeNewsWire
Sentiment: Neutral
LOS ANGELES and MIDDLESEX, N.J., Jan. 14, 2026 (GLOBE NEWSWIRE) -- Anresco NJ Labs has expanded its laboratory network with aligned facilities on both the East and West Coasts, strengthening its ability to provide consistent analytical chemistry and microbiology testing nationwide.
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Is Amazon's Cloud Unit Big Enough to Reaccelerate Share Gains?
Published: January 14, 2026 by: 24/7 Wall Street
Sentiment: Positive
Amazon (NASDAQ:AMZN) didn't gain much in 2025, but a 7% year-to-date gain suggests that the tech giant is turning a new leaf.
Read More
Amazon (AMZN) is a Top-Ranked Momentum Stock: Should You Buy?
Published: January 14, 2026 by: Zacks Investment Research
Sentiment: Positive
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
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Gig Economy Stocks Worth Buying Now As the Theme Gains Popularity
Published: January 14, 2026 by: Zacks Investment Research
Sentiment: Positive
ANGI, AMZN and UBER are tapping into the booming gig economy with platforms that empower flexible, on-demand work.
Read More
Why Amazon's ‘Overbought' Signal Isn't a Red Flag
Published: January 13, 2026 by: MarketBeat
Sentiment: Neutral
Shares of tech giant Amazon.com Inc NASDAQ: AMZN surged more than 10% last week, starting what looks like what could be a decisive run toward November's all-time high. The move hasn't come out of the blue.
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Amazon Brings Just Walk Out Tech to Pop-Up Stores
Published: January 13, 2026 by: PYMNTS
Sentiment: Positive
Amazon says it is bringing its “Just Walk Out” checkout technology to temporary retail locations. The company on Tuesday (Jan. 13) announced the debut of the latest iteration of its radio frequency identification (RFID) lanes, designed for things like pop-up shops and festivals.
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Amazon supersizes its Walmart rivalry with new big-box retail concept
Published: January 13, 2026 by: GeekWire
Sentiment: Positive
Amazon plans to test a new big-box retail concept outside Chicago that mirrors the scale of a Walmart superstore, while layering in Amazon-style technology to blend in-store shopping with app-based ordering and back-of-house pickup.
Read More
2 Growth Stocks With Big Catalysts in 2026
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Neutral
The S&P 500 has been so incredibly resilient in 2026. It's been less than two weeks since we rang in the new year, but the broad market has already been rocked with a number of macro events, which I would have thought would pave the way for greater volatility and perhaps downside to kick off 2026.
Read More
The Big 3: AMD, CRDO, AMZN
Published: January 13, 2026 by: Schwab Network
Sentiment: Neutral
Investors should brace for volatility if the Supreme Court rules against tariffs, says Charles Moon from @ProsperTradingAcademy. He still favors tech even as volatility bubbles under Wall Street.
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AI, Amazon — And Smart Bets: ETFs Are Splitting Winners From Losers In 2026
Published: January 13, 2026 by: Benzinga
Sentiment: Neutral
Artificial intelligence and selective consumer trends are quietly reshaping ETFs in 2026, but not all sectors are moving in lockstep.
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Amazon's AWS Margin Expansion Accelerates: More Upside for the Stock?
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive
AMZN's AWS posts a 34.6% Q3 operating margin, 20% revenue growth and a $200 billion backlog, pointing to accelerating profitability and sustained cloud momentum.
Read More
Amazon's stock could be supercharged by this growing business
Published: January 13, 2026 by: Market Watch
Sentiment: Positive
Amazon's highly profitable ad business could double in revenue to over $140 billion by 2030, according to a recent report from TD Cowen.
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The 3 Best Agentic AI Stocks To Buy In 2026
Published: January 12, 2026 by: 24/7 Wall Street
Sentiment: Positive
Agentic AI can change how companies perform operations and how individuals access information.
Read More
Amazon Unveils Alexa+ Web—The AI Strategy Wall Street Has Waited For
Published: January 12, 2026 by: MarketBeat
Sentiment: Neutral
For the past two years, the stock market narrative has been dominated by a single theme: infrastructure. Investors watched as major technology companies poured hundreds of billions of dollars into data centers and graphics processing units (GPUs).
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About Amazon.com, Inc. (AMZN)
- IPO Date 1997-05-15
- Website https://www.amazon.com
- Industry Specialty Retail
- CEO Andrew R. Jassy
- Employees 1560000