Amazon.com, Inc. (AMZN)
Automate Your Wheel Strategy on AMZN
With Tiblio's Option Bot, you can configure your own wheel strategy including AMZN - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.
Start Your Free Trial NowKey Metrics & Ratings
- symbol AMZN
- Rev/Share 64.7677
- Book/Share 34.6291
- PB 6.7146
- Debt/Equity 0.3664
- CurrentRatio 1.0086
- ROIC 0.1177
- MktCap 2485552202344.0
- FreeCF/Share 0.9893
- PFCF 235.3743
- PE 32.451
- Debt/Assets 0.186
- DivYield 0
- ROE 0.2362
- Rating B+
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 2
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | AMZN | Wells Fargo | -- | Overweight | $292 | $295 | Dec. 2, 2025 |
| Reiterated | AMZN | Oppenheimer | -- | Outperform | $290 | $305 | Dec. 1, 2025 |
| Initiation | AMZN | BNP Paribas Exane | -- | Outperform | -- | -- | Nov. 24, 2025 |
| Downgrade | AMZN | Rothschild & Co Redburn | Buy | Neutral | -- | $250 | Nov. 18, 2025 |
| Reiterated | AMZN | Mizuho | -- | Outperform | $300 | $315 | Nov. 4, 2025 |
| Reiterated | AMZN | Monness Crespi & Hardt | -- | Buy | $275 | $300 | Oct. 31, 2025 |
| Reiterated | AMZN | Telsey Advisory Group | -- | Outperform | $265 | $300 | Oct. 31, 2025 |
| Reiterated | AMZN | Barclays | -- | Overweight | $275 | $300 | Oct. 31, 2025 |
| Reiterated | AMZN | Citigroup | -- | Buy | $270 | $320 | Oct. 31, 2025 |
| Reiterated | AMZN | Wells Fargo | -- | Overweight | $280 | $292 | Oct. 31, 2025 |
News
AMZN Evercore Top Pick, SoftBank Acquiring DBRG, KBH Price Target Cut
Published: December 29, 2025 by: Schwab Network
Sentiment: Neutral
SoftBank is fronting $4 billion to buy DigitalBridge (DBRG). George Tsilis talks about why the firm is making a 10-digit offer for the digital infrastructure company.
Read More
Will Amazon Be a 2026 Superstar Stock?
Published: December 29, 2025 by: 24/7 Wall Street
Sentiment: Positive
Amazon (NASDAQ:AMZN) has been a long-term winner, but it didn't give investors much to cheer about in 2025.
Read More
Tech Corner: AMZN Underperformance & Unique Outlook
Published: December 26, 2025 by: Schwab Network
Sentiment: Neutral
Amazon (AMZN) has underperformed the overall market and its mega cap peers in 2026. George Tsilis talks about the different business segments and how it puts Amazon in a unique position, with its retail segment and AWS making it different from all competitors.
Read More
The Zacks Analyst Blog Analog Devices, Amazon.com and Fortive
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
Amazon.com stands out as tech stocks rebound in a Santa Claus rally, with easing AI fears and strong earnings outlook lifting S&P 500 sentiment.
Read More
3 Cloud Computing Stocks to Buy Before 2026 as Digital Demand Soars
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
AMZN, MSFT and GOOGL are gearing up for a potential 2026 cloud boom as AI-driven demand lifts cloud growth and spurs massive data center investment.
Read More
Amazon (NASDAQ: AMZN) Stock Price Prediction in 2030: Bull, Bear, & Baseline Forecasts (Dec 26)
Published: December 26, 2025 by: 24/7 Wall Street
Sentiment: Positive
Amazon.com Inc. (NASDAQ: AMZN) has been one of the stock market's biggest success stories ever.
Read More
Amazon's Stock Is Dirt Cheap
Published: December 25, 2025 by: Seeking Alpha
Sentiment: Positive
Amazon earns a reiterated Strong Buy rating, driven by leadership in e-commerce, cloud, and accelerating digital advertising growth. AMZN's digital advertising outpaces Google and Meta, signaling market share gains and synergistic benefits with e-commerce and AWS. Expansion into cloud gaming (Luna) and robotaxi (Zoox) offers high-growth, diversified future cash flow streams and strategic synergies.
Read More
Stocks with the most ‘Buy' analyst recommendations for 2026
Published: December 25, 2025 by: Finbold
Sentiment: Positive
Wall Street remains bullish on a number of companies, but only some of them enjoy an overwhelmingly ‘Buy' consensus. As the new year is fast approaching, Finbold has come up with a list of 3 stocks with the most ‘Buy' analyst recommendations for 2026.
Read More
Amazon Stock (NASDAQ: AMZN) Price Prediction and Forecast 2025-2030 for December 24
Published: December 24, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Shares of Amazon.com Inc. (NASDAQ: AMZN) gained 3.46% over the past five trading sessions after losing 2.66% the five prior.
Read More
Amazon faces 'leader's dilemma' — fight AI shopping bots or join them
Published: December 24, 2025 by: CNBC
Sentiment: Negative
AI startups have released a flurry of automated e-commerce tools, or agents, that aim to change how people shop online. Amazon faces a dilemma of whether to work with agents or compete against them as the new tools encroach on the online retailer's turf.
Read More
There Is No Streaming War
Published: December 23, 2025 by: Seeking Alpha
Sentiment: Neutral
Netflix remains central in streaming headlines, with potential Warner Bros. Discovery and Paramount deals, but industry expert Dan Rayburn shares why investors should focus only if/when deals close.
Read More
Amazon Shares Hit Intraday High After Key Trading Signal
Published: December 23, 2025 by: Benzinga
Sentiment: Positive
Amazon.com Inc (NASDAQ: AMZN) experienced a significant Power Inflow alert, a key bullish indicator that is closely tracked by traders who value order flow analytics, specifically institutional and retail order flow data.At 10:38 AM EST on December 23, AMZN triggered a Power Inflow signal at a price of $230.21. AMZN's price remained largely stagnant during the opening hours of trading, even dropping slightly prior to the Power Inflow alert.
Read More
Amazon Looks Stuck—So Why Do Analysts Keep Calling for $300?
Published: December 23, 2025 by: MarketBeat
Sentiment: Negative
Shares of tech giant Amazon.com Inc. NASDAQ: AMZN closed just under $230 on Monday, a level that neatly captures the tension surrounding the stock right now.
Read More
Amazon Intros AI Integrations For Alexa With Square, Expedia, Yelp and Angi
Published: December 23, 2025 by: PYMNTS
Sentiment: Positive
Expedia, Yelp, Angi, and Square are building agentic artificial intelligence (AI) capabilities for Amazon's Alexa+. The new integrations are set to debut on the virtual assistant device next year, Amazon wrote on its blog Tuesday (Dec. 23).
Read More
Amazon Just Unveiled Some Seriously Impressive “Frontier” AI Agents. It's Time to Buy.
Published: December 23, 2025 by: 24/7 Wall Street
Sentiment: Positive
Amazon (NASDAQ:AMZN) has been a quiet laggard in the Magnificent Seven this year after gaining just over 3% year to date.
Read More
EXCLUSIVE: Jay Woods Picks His Favorite And Least Favorite Magnificent 7 Stocks For 2026 – 'A Story To Watch'
Published: December 23, 2025 by: Benzinga
Sentiment: Neutral
The Magnificent Seven stocks continue to be among the most closely followed by investors, analysts and market experts. In an interview with Benzinga, Freedom Capital Markets Chief Market Strategist Jay Woods shares his favorite Magnificent 7 stocks heading into 2026 and which of the seven he's avoiding.
Read More
Is Amazon Stock Poised to Rally With AI Expansion in Cloud & Retail?
Published: December 23, 2025 by: Zacks Investment Research
Sentiment: Positive
AMZN stock is gaining momentum as AI investments boost AWS growth and enhance retail performance, driving revenue gains across both core businesses.
Read More
Online Retail Still Rising in 2026: 3 Stocks to Ride the Boom
Published: December 23, 2025 by: Zacks Investment Research
Sentiment: Positive
Online retail's momentum into 2026 puts Amazon, Expedia and Fiverr in focus as e-commerce growth, AI tools and easing rates fuel demand.
Read More
Holiday Sales Boom: 4 Retail Stocks Ready for 2026 Gains
Published: December 23, 2025 by: Zacks Investment Research
Sentiment: Positive
Holiday sales are set to top $1T for the first time. Here are four retail stocks poised to benefit in 2026.
Read More
TTD vs. AMZN: Which Ad-Tech Stock Is the Smarter Buy Now?
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Neutral
Amazon's accelerating advertising business is reshaping the competitive landscape for pure-play ad-tech players like The Trade Desk.
Read More
Wall Street Analysts Think Amazon (AMZN) Could Surge 30.11%: Read This Before Placing a Bet
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Positive
The mean of analysts' price targets for Amazon (AMZN) points to a 30.1% upside in the stock. While this highly sought-after metric has not proven reasonably effective, strong agreement among analysts in raising earnings estimates does indicate an upside in the stock.
Read More
Wall Street Analysts See Amazon (AMZN) as a Buy: Should You Invest?
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Negative
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
Investors Heavily Search Amazon.com, Inc. (AMZN): Here is What You Need to Know
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Amazon (AMZN). This makes it worthwhile to examine what the stock has in store.
Read More
Amazon Now Delivery Push Could Boost Its 2026 Outlook
Published: December 22, 2025 by: MarketBeat
Sentiment: Positive
Amazon.com Inc. NASDAQ: AMZN has rarely lacked ambition, but its latest initiative is one of its most direct shots yet at redefining everyday convenience. Amazon Now, launched at the start of December, is designed to bring near-instant delivery to dense urban areas, tightening the gap between online ordering and physical retail.
Read More
Alphabet vs. Amazon: Which Stock Will Outperform in 2026?
Published: December 21, 2025 by: The Motley Fool
Sentiment: Positive
Alphabet was able to change investor perception in 2025, leading to huge gains in the stock. Amazon has the same opportunity to do that in 2026.
Read More
The Best Stocks to Buy With $1,000 for 2026
Published: December 21, 2025 by: The Motley Fool
Sentiment: Positive
Alphabet is considering selling its custom AI chips. Taiwan Semiconductor will thrive as long as AI spending stays elevated.
Read More
Final Trade: AMZN, BABA, GS, GM
Published: December 19, 2025 by: CNBC Television
Sentiment: Neutral
CNBC's “Fast Money” team shares their final trades of the day.
Read More
Alibaba: Better AI Value Than Amazon
Published: December 19, 2025 by: Seeking Alpha
Sentiment: Positive
Alibaba is transforming into a full-stack AI and cloud infrastructure leader, with its Cloud Intelligence Group now outpacing e-commerce growth. CIG revenues surged 34% year-over-year, driven by proprietary T-Head AI chips and dominant 34% market share in China's cloud infrastructure sector. BABA trades at a steep valuation discount to U.S. peers despite comparable growth and market dominance, suggesting significant upside potential if the gap narrows.
Read More
Starbucks brings in new chief technology officer from Amazon Grocery
Published: December 19, 2025 by: CNBC
Sentiment: Positive
Starbucks announced Friday that it has hired a new chief technology officer, Amazon veteran Anand Varadarajan. Varadarajan, who spent the last 19 years at Amazon, most recently led technology and supply chain for the tech giant's worldwide grocery stores business.
Read More
Starbucks taps Amazon's Anand Varadarajan as new chief technology officer
Published: December 19, 2025 by: Reuters
Sentiment: Positive
Starbucks said on Friday it has appointed Anand Varadarajan as its new chief technology, effective January 19, as CEO Brian Niccol pushes a tech revamp in stores to make labor more efficient.
Read More
About Amazon.com, Inc. (AMZN)
- IPO Date 1997-05-15
- Website https://www.amazon.com
- Industry Specialty Retail
- CEO Andrew R. Jassy
- Employees 1560000