Mattel, Inc. (MAT)

US — Consumer Cyclical Sector
Peers: LTH  GPI  GNTX  EAT  URBN  GOLF  BBWI  MTN  CHDN  WH 

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Key Metrics & Ratings

  • symbol MAT
  • Rev/Share 16.2197
  • Book/Share 8.1468
  • PB 2.3371
  • Debt/Equity 0.7591
  • CurrentRatio 1.5981
  • ROIC 0.1014

 

  • MktCap 6134688000.0
  • FreeCF/Share 1.9024
  • PFCF 10.0055
  • PE 14.1965
  • Debt/Assets 0.3023
  • DivYield 0
  • ROE 0.1881

 

  • Rating A
  • Score 4
  • Recommendation Buy
  • P/E Score 4
  • DCF Score 5
  • P/B Score 3
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Resumed MAT DA Davidson -- Buy -- $30 May 15, 2025
Upgrade MAT Jefferies Hold Buy $20 $28 Feb. 5, 2025

News

Mattel: Near-Term Risks Outshine The Positive Developments
MAT
Published: October 24, 2025 by: Seeking Alpha
Sentiment: Positive

Mattel receives a hold rating due to mixed near-term prospects and reliance on a strong Q4 performance. Positive POS data and renewed licensing deals, including Disney Princess and K-Pop Demon Hunters, support MAT's long-term outlook. Execution risks remain elevated for MAT, with lower demand visibility and weakness in the Dolls and Infant, Toddler & Preschool segments.

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image for news Mattel: Near-Term Risks Outshine The Positive Developments
Mattel reports lower Q3 earnings, sees strong holiday season ahead
MAT
Published: October 22, 2025 by: Proactive Investors
Sentiment: Neutral

Shares of Mattel, Inc (NASDAQ:MAT) were down nearly 2.6% on Wednesday afternoon after the toy company reported a decline in third-quarter earnings. US retailer ordering patterns weighed on sales, Mattel said, though the toymaker said consumer demand remains strong and it expects a robust holiday season.

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image for news Mattel reports lower Q3 earnings, sees strong holiday season ahead
Mattel Sees Growth in Uno and American Girl Dolls. Barbie Sales Are Slipping.
MAT
Published: October 22, 2025 by: Investopedia
Sentiment: Neutral

Uno is still number one.

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image for news Mattel Sees Growth in Uno and American Girl Dolls. Barbie Sales Are Slipping.
Mattel: Too Many Toys, Too Few Profits -- Why I'm Selling The Stock
MAT
Published: October 22, 2025 by: Seeking Alpha
Sentiment: Negative

Mattel, Inc. faces significant headwinds, with Q3 results showing declining core business, pressured margins, and guidance that appears difficult to achieve. MAT's Dolls and Preschool segments saw sharp sales declines, while increased marketing spend failed to offset weak demand and margin erosion. Valuation looks stretched at 12x forward earnings given low growth, execution risks, and a shrinking core; a fair value is estimated at $16 per share.

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image for news Mattel: Too Many Toys, Too Few Profits -- Why I'm Selling The Stock
Mattel Q3 Earnings and Revenues Lag Estimates, Stock Down
MAT
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Negative

MAT's Q3 sales and profit fell short of expectations amid global trade pressures and shifting retailer orders.

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image for news Mattel Q3 Earnings and Revenues Lag Estimates, Stock Down
Mattel Gears Up to Report Q3 Earnings: Things to Keep in Mind
MAT
Published: October 17, 2025 by: Zacks Investment Research
Sentiment: Neutral

MAT readies for Q3 results amid strong brand momentum and partnerships, but faces headwinds from trade and segment softness.

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image for news Mattel Gears Up to Report Q3 Earnings: Things to Keep in Mind
Earnings Preview: Mattel (MAT) Q3 Earnings Expected to Decline
MAT
Published: October 14, 2025 by: Zacks Investment Research
Sentiment: Negative

Mattel (MAT) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Earnings Preview: Mattel (MAT) Q3 Earnings Expected to Decline
Mattel Partners With MoMA in Five-Year Art & Design Collaboration
MAT
Published: October 08, 2025 by: Zacks Investment Research
Sentiment: Positive

MAT deepens its global and cultural reach with MoMA through a five-year design partnership, debuting a seven-product capsule collection.

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image for news Mattel Partners With MoMA in Five-Year Art & Design Collaboration
Mattel partners with OpenAI on Sora 2 AI video model
MAT
Published: October 06, 2025 by: Reuters
Sentiment: Positive

Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on Monday.

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image for news Mattel partners with OpenAI on Sora 2 AI video model
Hasbro Bets On Magic, Mattel Waits For Holiday Rebound
HAS, MAT
Published: September 19, 2025 by: Benzinga
Sentiment: Positive

Hasbro Inc. HAS and Target Corporation TGT are riding a surge in trading-card demand. At the same time, Mattel Inc.‘s MAT outlook shifts toward a holiday-heavy fourth quarter amid tighter retailer inventories.

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image for news Hasbro Bets On Magic, Mattel Waits For Holiday Rebound
“UNO Wonder” Hits App Store & Google Play Worldwide
MAT
Published: September 17, 2025 by: Business Wire
Sentiment: Neutral

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel163, a world-class publishing and development studio through a joint venture with Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and NetEase, today officially launched UNO Wonder™, the latest mobile game based on Mattel's classic card game. Following millions of pre-registrations and installs, UNO Wonder is now available worldwide to download on App St.

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image for news “UNO Wonder” Hits App Store & Google Play Worldwide
The Past and Present Unite with the Debut of Raquel Reyes™ – American Girl 2026 Girl of the Year®
MAT
Published: September 17, 2025 by: Business Wire
Sentiment: Neutral

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Today, American Girl, a cornerstone in Mattel's (NASDAQ: MAT) portfolio of purposeful brands, revealed its 2026 Girl of the Year, Raquel Reyes. A descendant of beloved original historic character, Samantha Parkington, Raquel continues a legacy of compassion and perseverance that has inspired generations of American Girl fans. She joins the brand's line of contemporary characters that represent a wide range of backgrounds and interests, reflecting what it mea.

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image for news The Past and Present Unite with the Debut of Raquel Reyes™ – American Girl 2026 Girl of the Year®
The Pinkfong Company Partners with Mattel to Distribute Legacy Pingu Content to New Audiences in Korea
MAT
Published: September 15, 2025 by: PRNewsWire
Sentiment: Neutral

- A powerhouse partnership in family entertainment to reintroduce a timeless stop-motion classic to new audiences in Korea Download image here SEOUL, South Korea , Sept. 15, 2025 /PRNewswire/ -- The Pinkfong Company , the global entertainment company behind Baby Shark, announced an exclusive distribution partnership with Mattel, Inc.

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image for news The Pinkfong Company Partners with Mattel to Distribute Legacy Pingu Content to New Audiences in Korea
2 Toys & Games Stocks to Watch From a Prospering Industry
HAS, MAT
Published: September 08, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS and MAT are well-positioned to capitalize on these trends.

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image for news 2 Toys & Games Stocks to Watch From a Prospering Industry
Mattel, Inc. (MAT) Presents At Goldman Sachs 32nd Annual Global Retailing Conference 2025 Transcript
MAT
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Mattel, Inc. (NASDAQ:MAT ) Goldman Sachs 32nd Annual Global Retailing Conference 2025 September 3, 2025 8:55 AM EDT Company Participants Ynon Kreiz - Executive Chairman & CEO Paul Ruh - Chief Financial Officer Conference Call Participants Stephen Laszczyk - Goldman Sachs Group, Inc., Research Division Presentation Stephen Laszczyk Research Analyst All right. Great. Thank you, everyone, for joining us this morning.

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image for news Mattel, Inc. (MAT) Presents At Goldman Sachs 32nd Annual Global Retailing Conference 2025 Transcript
Mattel (MAT) Up 5.2% Since Last Earnings Report: Can It Continue?
MAT
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Mattel (MAT) reported earnings 30 days ago. What's next for the stock?

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image for news Mattel (MAT) Up 5.2% Since Last Earnings Report: Can It Continue?
7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection
MAT
Published: July 31, 2025 by: PRNewsWire
Sentiment: Neutral

The collaboration between Mattel, Inc. and 7-Eleven brings back the thrill of play with the first-ever branded Hot Wheels ® die-cast car IRVING, Texas , July 31, 2025 /PRNewswire/ -- 7-Eleven, Inc. is flashing back to the glory days of die-cast dreams for an epic collaboration with Mattel, Inc. (NASDAQ: MAT). The new 7-Eleven x Hot Wheels ® collection features a lineup of collectibles built for car fanatics and skateboard lovers alike, including the first-ever branded Hot Wheels die-cast car – a Silver Series™ Toyota Supra decked out in 7-Eleven branding.

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image for news 7-Eleven, Inc. is Revving Up Nostalgia with New Exclusive Hot Wheels® Collection
Mattel Q2 Earnings Surpass Estimates, Revenues Decline Y/Y
MAT
Published: July 24, 2025 by: Zacks Investment Research
Sentiment: Positive

MAT beats Q2 EPS estimates as gross margin gains and global strength help offset U.S. sales slide and brand softness.

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image for news Mattel Q2 Earnings Surpass Estimates, Revenues Decline Y/Y
Here's Why Mattel (MAT) is a Strong Growth Stock
MAT
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Here's Why Mattel (MAT) is a Strong Growth Stock
Mattel Gears Up to Post Q2 Earnings: What Lies Ahead for the Stock?
MAT
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Neutral

MAT's Q2 results are likely to reflect strong brand tie-ins and core growth, offset by margin headwinds and retail caution.

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image for news Mattel Gears Up to Post Q2 Earnings: What Lies Ahead for the Stock?
Fisher-Price® Partners With Big Little Feelings to Launch Play Kits That Support Parents Through Toddler Milestones
MAT
Published: July 21, 2025 by: Business Wire
Sentiment: Neutral

EAST AURORA, N.Y.--(BUSINESS WIRE)--Fisher-Price (NASDAQ: MAT) today unveiled its collaboration with leading parenting experts Kristin Gallant and Deena Margolin – the moms behind Big Little Feelings – to launch a new collection of solution-based play kits and exclusive mini-courses for families with toddlers ages 18 months to 3 years. Each brain-boosting, parent-friendly offering supports families as they tackle some of the biggest (and most daunting) toddler milestones, providing expert-backe.

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image for news Fisher-Price® Partners With Big Little Feelings to Launch Play Kits That Support Parents Through Toddler Milestones
Earnings Preview: Mattel (MAT) Q2 Earnings Expected to Decline
MAT
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Negative

Mattel (MAT) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Earnings Preview: Mattel (MAT) Q2 Earnings Expected to Decline
AirConsole and Audi Drive a New Era of In-Car Gaming
MAT
Published: June 26, 2025 by: GlobeNewsWire
Sentiment: Neutral

In-car Gaming, featuring Pictionary™ Car Party, hits the road as Audi enables passengers to play safely while in motion In-car Gaming, featuring Pictionary™ Car Party, hits the road as Audi enables passengers to play safely while in motion

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image for news AirConsole and Audi Drive a New Era of In-Car Gaming
Hot Wheels Unveils F1® THE MOVIE Die-cast Car, Bringing the Big Screen to 1:64 Scale
MAT
Published: June 20, 2025 by: Business Wire
Sentiment: Neutral

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Ahead of the global theatrical release of Apple Original Films' F1® The Movie, Hot Wheels® announced today a limited-edition die-cast car inspired by the fictional Apex Grand Prix (APXGP) team, driven by the film's character Sonny Hayes, played by Brad Pitt. The 1:64 scale Formula 1® die-cast will be available for purchase on MattelCreations.com beginning June 24, prior to the release of the film in theaters on June 27, from Warner Bros. Pictures. The 1:64 s.

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image for news Hot Wheels Unveils F1® THE MOVIE Die-cast Car, Bringing the Big Screen to 1:64 Scale
Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year
MAT
Published: June 12, 2025 by: Reuters
Sentiment: Positive

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on Thursday.

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image for news Barbie-maker Mattel teams up with OpenAI, eyes first AI-powered product this year
Mattel Mulls AI-Powered Toys With OpenAI Partnership
MAT
Published: June 12, 2025 by: PYMNTS
Sentiment: Positive

Mattel reportedly teamed with OpenAI to weave artificial intelligence into its products. [contact-form-7] The toymaker, whose brands include Barbie and Hot Wheels, signed a deal to use OpenAI's tools and could create digital assistants based on Mattel characters, Bloomberg reported Thursday (June 12).

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image for news Mattel Mulls AI-Powered Toys With OpenAI Partnership
Mattel and OpenAI Announce Strategic Collaboration
MAT
Published: June 12, 2025 by: Business Wire
Sentiment: Neutral

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and OpenAI today announced a strategic collaboration to support AI-powered products and experiences based on Mattel's brands. The agreement unites Mattel's and OpenAI's respective expertise to design, develop, and launch groundbreaking experiences for fans worldwide. By using OpenAI's technology, Mattel will bri.

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image for news Mattel and OpenAI Announce Strategic Collaboration
Mattel (MAT) Up 12.6% Since Last Earnings Report: Can It Continue?
MAT
Published: June 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Mattel (MAT) reported earnings 30 days ago. What's next for the stock?

Read More
image for news Mattel (MAT) Up 12.6% Since Last Earnings Report: Can It Continue?
Gerard Johnstone to Direct Live-Action “Monster High” Movie from Mattel Studios, Universal Pictures and Weed Road
MAT
Published: June 04, 2025 by: Business Wire
Sentiment: Neutral

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Mattel, Inc. (NASDAQ: MAT), the leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that acclaimed filmmaker Gerard Johnstone (M3GAN 2.0) is set to direct Monster High, a live-action theatrical film, developed in partnership with Universal Pictures and Academy Award-winning filmmaker Akiva Goldsman under his banner, Weed Road. The film will feature an original story based on M.

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image for news Gerard Johnstone to Direct Live-Action “Monster High” Movie from Mattel Studios, Universal Pictures and Weed Road
Mattel Stock Is Now Compelling (Rating Upgrade)
MAT
Published: June 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Mattel, Inc. shares are now cheap enough to warrant a small position, despite limited growth prospects and lack of dividend. The new Mattel Studios could add value, but history suggests such ventures often destroy shareholder wealth. Financials show modest revenue growth and increased losses, but the capital structure is strong, and bankruptcy risk is low.

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image for news Mattel Stock Is Now Compelling (Rating Upgrade)

About Mattel, Inc. (MAT)

  • IPO Date 1976-06-17
  • Website https://www.mattel.com
  • Industry Leisure
  • CEO Ynon Kreiz
  • Employees 34000

Mattel, Inc., a children's entertainment company, designs and produces toys and consumer products worldwide. The company operates through North America, International, and American Girl segments. It offers dolls and accessories, as well as content, gaming, and lifestyle products for children under the Barbie, Monster High, American Girl, Polly Pocket, Spirit, and Enchantimals brands; dolls and books under the American Girl brand name; die-cast vehicles, tracks, playsets, and accessories for kids of all ages, and collectors under the Hot Wheels, Monster Trucks, Matchbox, CARS, and Mario Kart brand names; and infant, toddler, and preschool products comprising content, toys, live events, and other lifestyle products under the Fisher-Price and Thomas & Friends, Power wheels, and Fireman Sam brands. The company also provides action figures, building sets, and games under the Masters of the Universe, MEGA, UNO, Lightyear, Jurassic World, WWE, and Star Wars brands; and licensor partner brands, including Disney, NBCUniversal, WWE, Microsoft, Nickelodeon, Warner Bros, and Sanrio. It sells its products directly to consumers through its catalog, website, and proprietary retail stores; retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; and wholesalers, as well as through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.