Hour Loop, Inc. (HOUR)

US — Consumer Cyclical Sector
Peers: DIBS  GRWG  OCG  SPWH  FLL  HOFT  CATO  GP  CHSN  STKS 

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Key Metrics & Ratings

  • symbol HOUR
  • Rev/Share 3.9375
  • Book/Share 0.2037
  • PB 10.4067
  • Debt/Equity 0.1146
  • CurrentRatio 1.4169
  • ROIC 0.1274

 

  • MktCap 74563718.0
  • FreeCF/Share -0.1038
  • PFCF -20.4332
  • PE 96.3041
  • Debt/Assets 0.0358
  • DivYield 0
  • ROE 0.1247

 

  • Rating B-
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
No ratings available.

News

Hour Loop: Tariffs Clearly A Problem
HOUR
Published: October 08, 2025 by: Seeking Alpha
Sentiment: Negative

Hour Loop, Inc. (HOUR) is at risk from impacts of the US-China tariff spat, particularly, we believe, the closing of the de minimis loophole. Recent inventory frontloading ahead of tariff changes temporarily supported margins, but future demand destruction and price sensitivity remain major concerns. HOUR's reliance on Amazon (AMZN) exposes it to platform power, fee increases, and fulfillment competition, further threatening profitability.

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image for news Hour Loop: Tariffs Clearly A Problem

About Hour Loop, Inc. (HOUR)

  • IPO Date 2022-01-07
  • Website https://www.hourloop.com
  • Industry Specialty Retail
  • CEO Sam Lai
  • Employees 151
Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.