Hour Loop, Inc. (HOUR)

US — Consumer Cyclical Sector
Peers: OCG  NHTC  BIRD  VRA  LCUT  STKS  BDL  HCHL  CVGI  QVCGA 

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Key Metrics & Ratings

  • symbol HOUR
  • Rev/Share 4.003
  • Book/Share 0.2181
  • PB 9.9053
  • Debt/Equity 0.1008
  • CurrentRatio 1.2998
  • ROIC 0.0753

 

  • MktCap 75980851.0
  • FreeCF/Share 0.0303
  • PFCF 71.2044
  • PE 90.9882
  • Debt/Assets 0.0244
  • DivYield 0
  • ROE 0.1294

 

  • Rating B-
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
No ratings available.

News

Hour Loop: Tariffs Clearly A Problem
HOUR
Published: October 08, 2025 by: Seeking Alpha
Sentiment: Negative

Hour Loop, Inc. (HOUR) is at risk from impacts of the US-China tariff spat, particularly, we believe, the closing of the de minimis loophole. Recent inventory frontloading ahead of tariff changes temporarily supported margins, but future demand destruction and price sensitivity remain major concerns. HOUR's reliance on Amazon (AMZN) exposes it to platform power, fee increases, and fulfillment competition, further threatening profitability.

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image for news Hour Loop: Tariffs Clearly A Problem

About Hour Loop, Inc. (HOUR)

  • IPO Date 2022-01-07
  • Website https://www.hourloop.com
  • Industry Specialty Retail
  • CEO Sam Lai
  • Employees 151
Hour Loop, Inc., an online retailer, engages in e-commerce retailing in the United States. The company sells home/garden décor, toys, kitchenware, apparel, and electronics products. It sells its products through hourloop.com, amazon.com, and walmart.com. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.