eBay Inc. (EBAY)

US — Consumer Cyclical Sector
Peers: CCL  JD  TSCO  YUM  CUK  ULTA  WSM  CPRT  LVS  CMG 

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Key Metrics & Ratings

  • symbol EBAY
  • Rev/Share 24.612
  • Book/Share 10.2328
  • PB 8.2392
  • Debt/Equity 1.5983
  • CurrentRatio 1.0968
  • ROIC 0.1436

 

  • MktCap 38108120000.0
  • FreeCF/Share 3.1796
  • PFCF 26.5747
  • PE 18.7217
  • Debt/Assets 0.4189
  • DivYield 0.0138
  • ROE 0.4268

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 3
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade EBAY Goldman Sell Neutral -- $88 Feb. 19, 2026
Initiation EBAY BNP Paribas Exane -- Neutral -- -- Nov. 24, 2025
Upgrade EBAY Citizens JMP Market Perform Mkt Outperform -- $115 Oct. 24, 2025
Initiation EBAY Mizuho -- Neutral -- $98 Sept. 30, 2025
Downgrade EBAY Argus Buy Hold -- -- Aug. 14, 2025
Upgrade EBAY Arete Sell Neutral -- $91 Aug. 7, 2025
Upgrade EBAY BMO Capital Markets Market Perform Outperform -- $102 July 31, 2025
Resumed EBAY Citizens JMP -- Market Perform -- -- July 10, 2025
Upgrade EBAY Daiwa Securities Neutral Buy -- $70 May 12, 2025
Reiterated EBAY JP Morgan -- Neutral $54 $60 May 1, 2025

News

Why eBay's Depop Acquisition Matters More Than the Earnings Beat
EBAY
Published: February 20, 2026 by: MarketBeat
Sentiment: Positive

Shares of eBay Inc. NASDAQ: EBAY are about 3.8% the day after the company delivered a strong Q4 2025 earnings report. On one level, the report makes sense.

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image for news Why eBay's Depop Acquisition Matters More Than the Earnings Beat
eBay Q4 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
EBAY
Published: February 19, 2026 by: Zacks Investment Research
Sentiment: Positive

EBAY beats Q4 earnings and revenue estimates as GMV jumps 10% and ads surge, while guiding for double-digit FX-neutral growth in Q1 2026.

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image for news eBay Q4 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
eBay Pops Following Depop Acquisition And Strong Earnings (Rating Upgrade)
EBAY
Published: February 19, 2026 by: Seeking Alpha
Sentiment: Positive

eBay Pops Following Depop Acquisition And Strong Earnings (Rating Upgrade)

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image for news eBay Pops Following Depop Acquisition And Strong Earnings (Rating Upgrade)
EBAY Rallies on $1.2B Depop Acquisition & Earnings
EBAY
Published: February 19, 2026 by: Schwab Network
Sentiment: Positive

eBay Inc. (EBAY) rallied after posting stronger-than-expected earnings and announcement of its $1.2 billion Depop acquisition from Etsy Inc. (ETSY). Both stocks rallied Thursday morning.

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image for news EBAY Rallies on $1.2B Depop Acquisition & Earnings
eBay: Rediscovering Sales Momentum, Trading At A Great P/E
EBAY
Published: February 19, 2026 by: Seeking Alpha
Sentiment: Positive

eBay is regaining momentum by focusing on core categories like collectibles, auto parts, and fashion, highlighted by its Depop acquisition. Q4 earnings and GMV outperformance, especially in the United States, signal renewed relevance and effective strategic execution for EBAY. Advertising revenue is growing double digits year-over-year, with low penetration, offering a high-margin growth lever for EBAY.

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image for news eBay: Rediscovering Sales Momentum, Trading At A Great P/E
eBay to Report Q4 Earnings: What's in the Cards for the Stock?
EBAY
Published: February 16, 2026 by: Zacks Investment Research
Sentiment: Positive

EBAY's Q4 results are likely to show steady revenue and GMV growth on stronger engagement, but trade headwinds and reinvestment may pressure margins.

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image for news eBay to Report Q4 Earnings: What's in the Cards for the Stock?
TRIP vs. EBAY: Which Stock Is the Better Value Option?
EBAY, TRIP
Published: February 09, 2026 by: Zacks Investment Research
Sentiment: Neutral

Investors looking for stocks in the Internet - Commerce sector might want to consider either TripAdvisor (TRIP) or eBay (EBAY). But which of these two stocks offers value investors a better bang for their buck right now?

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image for news TRIP vs. EBAY: Which Stock Is the Better Value Option?
Why eBay (EBAY) is Poised to Beat Earnings Estimates Again
EBAY
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive

eBay (EBAY) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Why eBay (EBAY) is Poised to Beat Earnings Estimates Again
TRIP vs. EBAY: Which Stock Should Value Investors Buy Now?
EBAY, TRIP
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Internet - Commerce stocks have likely encountered both TripAdvisor (TRIP) and eBay (EBAY). But which of these two stocks is more attractive to value investors?

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image for news TRIP vs. EBAY: Which Stock Should Value Investors Buy Now?
The Big 3: PG, KRE, EBAY
EBAY
Published: January 21, 2026 by: Schwab Network
Sentiment: Neutral

The Mag 7 is not performing, says @Theotrade's Don Kaufman, something he says investors need to watch in the sessions ahead as it could exhibit a sign of market weakness. As for today's Big 3, Don explains why he's bullish on Procter & Gamble (PG) while staying bearish on the SPDR S&P Regional Banking ETF (KRE) and eBay Inc. (EBAY).

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image for news The Big 3: PG, KRE, EBAY
eBay unveils first climate plan, targets net-zero by 2045
EBAY
Published: January 14, 2026 by: Reuters
Sentiment: Positive

E-commerce company eBay unveiled its first climate transition plan on Wednesday and said it would ramp up efforts to decarbonize its operations and supply chain as part of a plan to reach net-zero emissions by 2045.

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image for news eBay unveils first climate plan, targets net-zero by 2045
eBay: Improving And Fully Re-Rated
EBAY
Published: January 12, 2026 by: Seeking Alpha
Sentiment: Positive

eBay has rebounded sharply, with shares more than doubling amid accelerating growth and operational improvements. Recent results show 8% constant currency growth in GMV and sales, driven by AI initiatives and enhanced marketplace engagement. Valuation has expanded from 11–12x to 20x realistic earnings, primarily due to multiple re-rating rather than substantial earnings growth.

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image for news eBay: Improving And Fully Re-Rated
TRIP or EBAY: Which Is the Better Value Stock Right Now?
EBAY, TRIP
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors interested in Internet - Commerce stocks are likely familiar with TripAdvisor (TRIP) and eBay (EBAY). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news TRIP or EBAY: Which Is the Better Value Stock Right Now?
TYPHON Machinery Named eBay Exporter of the Year 2025, Cementing Its Leadership in Global Compact Equipment
EBAY
Published: December 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

Los Angeles, California, USA, Dec. 18, 2025 (GLOBE NEWSWIRE) -- TYPHON Machinery , a global manufacturer and exporter of compact construction and material-handling equipment, has been named Exporter of the Year 2025 in the Business & Industrials category by eBay.com, recognizing its exceptional performance in cross-border trade and rapid growth in international markets.

Read More
image for news TYPHON Machinery Named eBay Exporter of the Year 2025, Cementing Its Leadership in Global Compact Equipment
Why Is eBay (EBAY) Down 1.5% Since Last Earnings Report?
EBAY
Published: November 28, 2025 by: Zacks Investment Research
Sentiment: Negative

eBay (EBAY) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is eBay (EBAY) Down 1.5% Since Last Earnings Report?
The Big 3: EBAY, WMT, META
EBAY, META, WMT
Published: November 26, 2025 by: Schwab Network
Sentiment: Neutral

Heading into the Thanksgiving holiday, Don Kaufman has filled his plate with 2 bearish trades with a side of a bullish consumer play. Don shares his downside example trade for Ebay (EBAY), before mapping out an upside Walmart (WMT) strategy.

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image for news The Big 3: EBAY, WMT, META
eBay's Stock Price Near Important Elliott Wave Support
EBAY
Published: November 25, 2025 by: See It Market
Sentiment: Neutral

EBay is coming to the downside after the latest earnings report that was released at the end of October, and you can see that so far we still have a very big gap open near the highs, while the market is coming down in three waves which can still represent wave four.

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image for news eBay's Stock Price Near Important Elliott Wave Support
Columbia Contrarian Core Fund Q3 2025 Performance Review
EA, EBAY, ELV, INTU, TEL, VRTX
Published: November 18, 2025 by: Seeking Alpha
Sentiment: Negative

The fund underperformed its benchmark, the Russell 1000 Index, during the third quarter. Videogame producer Electronic Art's was the top contributor during the period. Elevance Health was the top underperformer over the period.

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image for news Columbia Contrarian Core Fund Q3 2025 Performance Review
Nearly Nine in Ten Consumers Plan to Maintain or Increase Spending on Pre-loved Goods, Signaling Sustained Momentum for the Circular Economy
EBAY
Published: November 18, 2025 by: PRNewsWire
Sentiment: Neutral

eBay's 2025 Recommerce Report Reveals Increased Support for Recommerce as Consumers Embrace Pre-Loved Shopping SAN JOSE, Calif. , Nov. 18, 2025 /PRNewswire/ -- eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today released its fifth annual Recommerce Report, revealing that recommerce has moved from niche to mainstream.

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image for news Nearly Nine in Ten Consumers Plan to Maintain or Increase Spending on Pre-loved Goods, Signaling Sustained Momentum for the Circular Economy
eBay: Not Every Record Quarter Deserves A Rally
EBAY
Published: October 31, 2025 by: Seeking Alpha
Sentiment: Positive

eBay Inc. reported a record quarter with 8% GMV and revenue growth, but shares fell 15% on cautious guidance and the 2026 outlook. EBAY's strengths lie in car parts and accessories, a stable and profitable niche, while trading cards and live shopping feel less sustainable. Despite AI initiatives, EBAY's technology improvements are incremental, not transformative, and gross margins continue to erode.

Read More
image for news eBay: Not Every Record Quarter Deserves A Rally
eBay Q3 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
EBAY
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY tops Q3 estimates with double-digit profit and GMV growth, fueled by rising ad revenues and solid U.S. performance.

Read More
image for news eBay Q3 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
eBay Q3 earnings beat, stock drops as outlook disappoints
EBAY
Published: October 30, 2025 by: Proactive Investors
Sentiment: Neutral

eBay Inc (NASDAQ:EBAY, ETR:EBA) shares sank more than 13% in early trading on Thursday after the online marketplace reported third quarter 2025 financial results that exceeded expectations but issued a softer-than-expected profit forecast for Q4. The company posted Q3 adjusted earnings of $1.36 per share on revenue that rose 9% year over year to $2.8 billion.

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image for news eBay Q3 earnings beat, stock drops as outlook disappoints
eBay Gears Up to Report Q3 Earnings: What's in the Offing?
EBAY
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY's Q3 results are likely to reflect gains as collectibles, live commerce and AI-driven tools fuel growth amid European softness.

Read More
image for news eBay Gears Up to Report Q3 Earnings: What's in the Offing?
Curious about eBay (EBAY) Q3 Performance? Explore Wall Street Estimates for Key Metrics
EBAY
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of eBay (EBAY) for the quarter ended September 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

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image for news Curious about eBay (EBAY) Q3 Performance? Explore Wall Street Estimates for Key Metrics
These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
CVNA, EBAY
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
eBay (EBAY) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
EBAY
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Positive

eBay (EBAY) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news eBay (EBAY) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Is eBay (EBAY) Stock Outpacing Its Retail-Wholesale Peers This Year?
EBAY
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how eBay (EBAY) and Hennes & Mauritz AB (HNNMY) have performed compared to their sector so far this year.

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image for news Is eBay (EBAY) Stock Outpacing Its Retail-Wholesale Peers This Year?
Will eBay (EBAY) Beat Estimates Again in Its Next Earnings Report?
EBAY
Published: October 20, 2025 by: Zacks Investment Research
Sentiment: Positive

eBay (EBAY) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will eBay (EBAY) Beat Estimates Again in Its Next Earnings Report?
EBay Stock May Still Have Room To Run
EBAY
Published: October 15, 2025 by: Forbes
Sentiment: Positive

eBay (NASDAQ:EBAY) stock might be a good candidate to ride the upside trend. Why? Because you get strong margins, a low-debt capital structure, reasonable valuation, and strong momentum.

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image for news EBay Stock May Still Have Room To Run
TRIP vs. EBAY: Which Stock Is the Better Value Option?
EBAY, TRIP
Published: October 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in Internet - Commerce stocks are likely familiar with TripAdvisor (TRIP) and eBay (EBAY). But which of these two companies is the best option for those looking for undervalued stocks?

Read More
image for news TRIP vs. EBAY: Which Stock Is the Better Value Option?

About eBay Inc. (EBAY)

  • IPO Date 1998-09-24
  • Website https://www.ebayinc.com
  • Industry Specialty Retail
  • CEO Jamie J. Iannone
  • Employees 11500

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants, shopping channels, and networks. The company was founded in 1995 and is headquartered in San Jose, California.