eBay Inc. (EBAY)

US — Consumer Cyclical Sector
Peers: CCL  JD  TSCO  YUM  CUK  ULTA  WSM  CPRT  LVS  CMG 

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Key Metrics & Ratings

  • symbol EBAY
  • Rev/Share 23.4956
  • Book/Share 10.3487
  • PB 8.231
  • Debt/Equity 1.4865
  • CurrentRatio 0.9249
  • ROIC 0.1513

 

  • MktCap 38503683796.0
  • FreeCF/Share 3.4276
  • PFCF 24.6345
  • PE 17.8011
  • Debt/Assets 0.3943
  • DivYield 0.0134
  • ROE 0.4459

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 3
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade EBAY Citizens JMP Market Perform Mkt Outperform -- $115 Oct. 24, 2025
Initiation EBAY Mizuho -- Neutral -- $98 Sept. 30, 2025
Downgrade EBAY Argus Buy Hold -- -- Aug. 14, 2025
Upgrade EBAY Arete Sell Neutral -- $91 Aug. 7, 2025
Upgrade EBAY BMO Capital Markets Market Perform Outperform -- $102 July 31, 2025
Resumed EBAY Citizens JMP -- Market Perform -- -- July 10, 2025
Upgrade EBAY Daiwa Securities Neutral Buy -- $70 May 12, 2025
Reiterated EBAY JP Morgan -- Neutral $54 $60 May 1, 2025
Downgrade EBAY Bernstein Outperform Market Perform -- $65 April 22, 2025
Downgrade EBAY Jefferies Hold Underperform $60 $52 Dec. 10, 2024

News

eBay: Not Every Record Quarter Deserves A Rally
EBAY
Published: October 31, 2025 by: Seeking Alpha
Sentiment: Positive

eBay Inc. reported a record quarter with 8% GMV and revenue growth, but shares fell 15% on cautious guidance and the 2026 outlook. EBAY's strengths lie in car parts and accessories, a stable and profitable niche, while trading cards and live shopping feel less sustainable. Despite AI initiatives, EBAY's technology improvements are incremental, not transformative, and gross margins continue to erode.

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image for news eBay: Not Every Record Quarter Deserves A Rally
eBay Q3 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
EBAY
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY tops Q3 estimates with double-digit profit and GMV growth, fueled by rising ad revenues and solid U.S. performance.

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image for news eBay Q3 Earnings & Revenues Surpass Estimates, Both Increase Y/Y
eBay Q3 earnings beat, stock drops as outlook disappoints
EBAY
Published: October 30, 2025 by: Proactive Investors
Sentiment: Neutral

eBay Inc (NASDAQ:EBAY, ETR:EBA) shares sank more than 13% in early trading on Thursday after the online marketplace reported third quarter 2025 financial results that exceeded expectations but issued a softer-than-expected profit forecast for Q4. The company posted Q3 adjusted earnings of $1.36 per share on revenue that rose 9% year over year to $2.8 billion.

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image for news eBay Q3 earnings beat, stock drops as outlook disappoints
eBay Gears Up to Report Q3 Earnings: What's in the Offing?
EBAY
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY's Q3 results are likely to reflect gains as collectibles, live commerce and AI-driven tools fuel growth amid European softness.

Read More
image for news eBay Gears Up to Report Q3 Earnings: What's in the Offing?
Curious about eBay (EBAY) Q3 Performance? Explore Wall Street Estimates for Key Metrics
EBAY
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of eBay (EBAY) for the quarter ended September 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

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image for news Curious about eBay (EBAY) Q3 Performance? Explore Wall Street Estimates for Key Metrics
These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
CVNA, EBAY
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news These 2 Retail and Wholesale Stocks Could Beat Earnings: Why They Should Be on Your Radar
eBay (EBAY) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
EBAY
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Positive

eBay (EBAY) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news eBay (EBAY) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Is eBay (EBAY) Stock Outpacing Its Retail-Wholesale Peers This Year?
EBAY
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how eBay (EBAY) and Hennes & Mauritz AB (HNNMY) have performed compared to their sector so far this year.

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image for news Is eBay (EBAY) Stock Outpacing Its Retail-Wholesale Peers This Year?
Will eBay (EBAY) Beat Estimates Again in Its Next Earnings Report?
EBAY
Published: October 20, 2025 by: Zacks Investment Research
Sentiment: Positive

eBay (EBAY) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will eBay (EBAY) Beat Estimates Again in Its Next Earnings Report?
EBay Stock May Still Have Room To Run
EBAY
Published: October 15, 2025 by: Forbes
Sentiment: Positive

eBay (NASDAQ:EBAY) stock might be a good candidate to ride the upside trend. Why? Because you get strong margins, a low-debt capital structure, reasonable valuation, and strong momentum.

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image for news EBay Stock May Still Have Room To Run
TRIP vs. EBAY: Which Stock Is the Better Value Option?
EBAY, TRIP
Published: October 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in Internet - Commerce stocks are likely familiar with TripAdvisor (TRIP) and eBay (EBAY). But which of these two companies is the best option for those looking for undervalued stocks?

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image for news TRIP vs. EBAY: Which Stock Is the Better Value Option?
Discretionary Stocks Gain Steam. What the Charts Say About eBay, Ford, Jumia Technologies
EBAY, F, JMIA
Published: October 06, 2025 by: Barrons
Sentiment: Positive

Consumer data has been strong and there could be further upside ahead for these stocks.

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image for news Discretionary Stocks Gain Steam. What the Charts Say About eBay, Ford, Jumia Technologies
Is eBay Set to Reignite Growth by Expanding Into Social Commerce?
EBAY
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY taps into social commerce with its Tise acquisition, aiming to boost C2C engagement and reignite growth.

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image for news Is eBay Set to Reignite Growth by Expanding Into Social Commerce?
eBay: Not A Growth Rocket, Just A Stable Business
EBAY
Published: September 30, 2025 by: Seeking Alpha
Sentiment: Positive

EBAY's moat is narrow but defensible. Company has conservative debt profile, and due to robust interest coverage we see potential for a credit upgrade. The stock is priced for minimal growth, reflecting its stable but limited market position; reverse valuation supports it.

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image for news eBay: Not A Growth Rocket, Just A Stable Business
eBay Courts Gen Z Shoppers With Tise Acquisition
EBAY
Published: September 22, 2025 by: PYMNTS
Sentiment: Positive

Online commerce firm eBay is acquiring Tise, a consumer-to-consumer (C2C) second-hand fashion marketplace based in Norway. The deal is designed to bolster eBay's C2C position, the company said in its announcement Monday (Sept.

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image for news eBay Courts Gen Z Shoppers With Tise Acquisition
eBay to acquire social marketplace platform Tise
EBAY
Published: September 22, 2025 by: TechCrunch
Sentiment: Positive

eBay announced on Monday that it's acquiring Tise, a social marketplace for second-hand fashion and interior design items. The financial terms of the deal were not disclosed.

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image for news eBay to acquire social marketplace platform Tise
TERROR XVIII Mini Excavator Tops eBay U.S. Sales for Three Consecutive Years
EBAY
Published: September 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

TERROR XVIII Mini Excavator LOS ANGELES, Sept. 22, 2025 (GLOBE NEWSWIRE) -- TYPHON Machinery announced today that its TERROR XVIII mini excavator has been the most popular mini excavator on eBay.com in the United States for the past three years.

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image for news TERROR XVIII Mini Excavator Tops eBay U.S. Sales for Three Consecutive Years
MELI vs. EBAY: Which Online Marketplace Stock Is the Better Pick?
EBAY, MELI
Published: September 17, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY's steady margins and global reach contrast with MELI's growth-at-a-cost strategy amid rising competition.

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image for news MELI vs. EBAY: Which Online Marketplace Stock Is the Better Pick?
3 Tariff-Proof Retailers Making New All-time Highs
EBAY, TJX, TSCO
Published: September 01, 2025 by: MarketBeat
Sentiment: Positive

American importers are facing the highest average tariff rates in nearly 100 years following President Trump's India tariff bump, and businesses are quickly coming to terms with a difficult choice: take a margin hit from the added costs or pass the burden onto their customers.

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image for news 3 Tariff-Proof Retailers Making New All-time Highs
eBay (EBAY) Up 1.1% Since Last Earnings Report: Can It Continue?
EBAY
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

eBay (EBAY) reported earnings 30 days ago. What's next for the stock?

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image for news eBay (EBAY) Up 1.1% Since Last Earnings Report: Can It Continue?
The Big 3: BAC, SLV, EBAY
EBAY
Published: August 27, 2025 by: Schwab Network
Sentiment: Negative

When it comes to stocks, @Theotrade's Don Kaufman offers bearish example options trades. He explains his bear case behind Bank of America (BAC) and eBay Inc. (EBAY).

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image for news The Big 3: BAC, SLV, EBAY
eBay Launches Free Returns for Vehicle Parts & Accessories
EBAY
Published: August 20, 2025 by: PRNewsWire
Sentiment: Neutral

The new offering lets buyers return a part or accessory for any reason, at no cost. SAN JOSE, Calif.

Read More
image for news eBay Launches Free Returns for Vehicle Parts & Accessories
EBay Unveils AI-Powered Seller Tools and Open Banking-Powered Financing
EBAY
Published: August 14, 2025 by: PYMNTS
Sentiment: Positive

EBay unveiled more seller tools and an open banking-powered financing solution for sellers. The new tools for U.S.

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image for news EBay Unveils AI-Powered Seller Tools and Open Banking-Powered Financing
eBay: What's Old Becomes New Again
EBAY
Published: August 14, 2025 by: Seeking Alpha
Sentiment: Positive

eBay is reinventing itself with new features like eBay Live and AI-powered video ads, driving renewed appeal and strong stock performance. The company's focus on niche categories—trading cards, auto parts, and luxury goods—delivers resilient GMV growth, outperforming broader retail trends. eBay's high operating margins, accelerating advertising revenue, and double-digit EPS growth justify its attractive valuation and growth stock multiples.

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image for news eBay: What's Old Becomes New Again
Why eBay Stock Is Leading the S&P 500 Thursday
EBAY
Published: July 31, 2025 by: Investopedia
Sentiment: Positive

Shares of eBay (EBAY) soared Thursday as the online auction-site operator posted better-than-expected quarterly revenue and profit and issued a strong outlook.

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image for news Why eBay Stock Is Leading the S&P 500 Thursday
eBay Q2 Earnings Beat Estimates, Revenues Increase Y/Y, Stock Gains
EBAY
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Positive

EBAY tops Q2 earnings and revenue estimates, with strong GMV and ad growth lifting shares 37.5% YTD.

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image for news eBay Q2 Earnings Beat Estimates, Revenues Increase Y/Y, Stock Gains
US end of parcel tax relief threatens eBay, Etsy trade
EBAY, ETSY
Published: July 31, 2025 by: Reuters
Sentiment: Negative

Americans shopping for secondhand, vintage or handmade items on platforms like eBay and Etsy face steep customs duties on international purchases next month, potentially hurting trade on those peer-to-peer sites.

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image for news US end of parcel tax relief threatens eBay, Etsy trade
EBay Stock On Pace for an All-Time High. Why These Analysts Say Buy.
EBAY
Published: July 31, 2025 by: Barrons
Sentiment: Positive

Shares of the online marketplace are on track for their largest daily percentage increase in 20 years.

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image for news EBay Stock On Pace for an All-Time High. Why These Analysts Say Buy.
eBay shares rocket on Q2 beat, upbeat outlook
EBAY
Published: July 31, 2025 by: Proactive Investors
Sentiment: Positive

eBay Inc (NASDAQ:EBAY, ETR:EBA) shares surged 17% to around $90.40 on Thursday morning after the e-commerce company posted better-than-expected second-quarter results and issued an upbeat forecast for the current quarter, bolstered by solid demand across its US and international marketplaces. The company reported revenue of $2.73 billion, topping analysts' estimates of $2.64 billion and rising 6.1% from a year earlier.

Read More
image for news eBay shares rocket on Q2 beat, upbeat outlook
Here's Why eBay (EBAY) is a Strong Momentum Stock
EBAY
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Here's Why eBay (EBAY) is a Strong Momentum Stock

About eBay Inc. (EBAY)

  • IPO Date 1998-09-24
  • Website https://www.ebayinc.com
  • Industry Specialty Retail
  • CEO Jamie J. Iannone
  • Employees 11500

eBay Inc. operates marketplace platforms that connect buyers and sellers in the United States and internationally. The company's Marketplace platform includes its online marketplace at ebay.com and the eBay suite of mobile apps. Its platforms enable users to list, buy, sell, and pay for items through various online, mobile, and offline channels that include retailers, distributors, liquidators, import and export companies, auctioneers, catalog and mail-order companies, directories, search engines, commerce participants, shopping channels, and networks. The company was founded in 1995 and is headquartered in San Jose, California.