
The experiential retail platform pairs the UGG® brand's iconic comfort with UO's creative approach to connecting brands with the next generation. PHILADELPHIA, Oct. 15, 2026 /PRNewswire/ -- Urban Outfitters reunites with Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) this fall for the return of On Rotation, its experiential retail platform.










