DECK

SANTA BARBARA, Calif.--(BUSINESS WIRE)--Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) announces the return of everyone's favorite fall celebration: UGG® Season. Rooted in the unmistakable feeling of fall, UGG® Season is a celebration of self-expression, connection and the moments that make the season feel uniquely yours. This fall, UGG® Season is inviting everyone to reconnect with the rituals, moments and experiences that make fall feel like.

Deckers (DECK) reached $79.71 at the closing of the latest trading day, reflecting a +2.24% change compared to its last close.

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DECK's DTC momentum, led by HOKA and UGG, is reshaping its sales mix while supporting higher margins and continued fiscal 2027 growth.

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Deckers Outdoor remains a compelling value play, with strong sales growth and market share gains despite macro headwinds and a 15% stock pullback. DECK's HOKA brand outpaces competitors, achieving high single-digit revenue growth while Nike faces sales declines, supported by secular fitness trends. Gross and operating margins are improving, aided by a richer full-price sales mix and lower-than-expected tariffs; FY '27 EPS guidance was raised to $7.35–$7.50.

Deckers' international growth accelerates as HOKA and UGG gain traction overseas, with strong DTC demand and shipment normalization supporting fiscal 2027.