
As National Waffle Day meets Route 66's centennial, Comfort ® Hotels is turning the Santa Monica Pier into the ultimate tribute to America's favorite breakfast food and road trip route NORTH BETHESDA, Md., Aug. 12, 2026 /PRNewswire/ -- To celebrate National Waffle Day on August 24, Comfort®, the flagship hotel brand of Choice Hotels International, Inc. (NYSE: CHH), is teaming up with brand ambassador, acclaimed actor, producer and writer Keegan-Michael Key to remind travelers that "Waffles are a Comfort ® Food.










