American Rebel Holdings, Inc. (AREB)

US — Consumer Cyclical Sector
Peers: RBNW  CROX  DECK  NKE  DOCMF  DBI  ASCCY  AREBW  ADDDF  ADDYY  PXFG  GVSI  WWW 

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Key Metrics & Ratings

  • symbol AREB
  • Rev/Share 45.8303
  • Book/Share -37.1392
  • PB -0.0455
  • Debt/Equity -0.584
  • CurrentRatio 0.3959
  • ROIC 3.8728

 

  • MktCap 11049795.0
  • FreeCF/Share -26.2452
  • PFCF -1.9515
  • PE -0.0183
  • Debt/Assets 0.4822
  • DivYield 0
  • ROE 4.7099

 

  • Rating C+
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
No ratings available.

News

American Rebel CEO to Perform at Bristol Dragway and American Rebel Light Beer to be Featured at Trackside Bar and Beer Garden
AREB
Published: June 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

PATRIOTISM MEETS HORSEPOWER: ANDY ROSS TO IGNITE BRISTOL DRAGWAY WITH ELECTRIFYING PERFORMANCE! NASHVILLE, TN, June 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is excited to report that American Rebel CEO Andy Ross will perform at the Super Grip NHRA Thunder Valley Nationals Saturday, June 7, on the Midway Stage from 1:45 to 2:45 pm.

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image for news American Rebel CEO to Perform at Bristol Dragway and American Rebel Light Beer to be Featured at Trackside Bar and Beer Garden
American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
AREB
Published: June 05, 2025 by: GlobeNewsWire
Sentiment: Neutral

NASHVILLE, TN, June 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( americanrebel.com ), proudly reports that American Rebel Premium Light Lager Beer (“Rebel Light”) American Rebel Light Beer, America's Patriotic Beer, continues to see surging consumer and customer demand driven by its strategic presence at major events and iconic establishments in Nashville, motorsports partnerships, and music sponsorships. This rising demand has led to the completion of another …

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image for news American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
American Rebel Congratulates Tony Stewart on Top Fuel Victory at Gerber Collision & Glass NHRA Route 66 Nationals
AREB
Published: May 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

Stewart's Fourth Consecutive Final and Second Victory of his Top Fuel Career American Rebel Light Beer Sponsorship of Tony Stewart Racing Drivers Tony Stewart and Matt Hagan Celebrate Stewart Win and Stewart Heads to 109th Indianapolis 500 to Join the INDYCAR on FOX team for Pre-Race Show Nashville, TN, May 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is proud to congratulate Tony Stewart on his victory at the …

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image for news American Rebel Congratulates Tony Stewart on Top Fuel Victory at Gerber Collision & Glass NHRA Route 66 Nationals
Champion Safe Company Supports Inaugural Buckeye Blast Benefiting The Light Foundation
AREB
Published: May 16, 2025 by: GlobeNewsWire
Sentiment: Neutral

Delaware, OH, May 16, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America's Patriotic Brand ( americanrebel.com ), proudly participated in the inaugural Buckeye Blast sporting clay fundraiser, held at Black Wing Shooting Center in Delaware, Ohio. The event benefited The Light Foundation, a nonprofit founded by former New England Patriots offensive tackle and Ohio native Matt Light.

Read More
image for news Champion Safe Company Supports Inaugural Buckeye Blast Benefiting The Light Foundation
Champion Safe's 2025 Trophy Series Attracts Strong Dealer Interest with Key Upgrades
AREB
Published: May 13, 2025 by: GlobeNewsWire
Sentiment: Neutral

Provo, UT, May 13, 2025 (GLOBE NEWSWIRE) -- Since its 2025 launch, the newly enhanced Trophy Series from Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America's Patriotic Brand ( americanrebel.com ) has been generating significant interest among dealers looking for a high-security, high-value safe that outperforms comparable offerings. With key design and security upgrades for 2025, the Trophy Series is proving to be an even stronger competitor in the marketplace.

Read More
image for news Champion Safe's 2025 Trophy Series Attracts Strong Dealer Interest with Key Upgrades
Champion Safe's 2025 Trophy Series Attracts Strong Dealer Interest with Key Upgrades
AREB
Published: May 13, 2025 by: GlobeNewsWire
Sentiment: Neutral

Provo, UT, May 13, 2025 (GLOBE NEWSWIRE) -- Since its 2025 launch, the newly enhanced Trophy Series from Champion Safe Company, a leading manufacturer of premium safes and wholly-owned subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America's Patriotic Brand ( americanrebel.com ) has been generating significant interest among dealers looking for a high-security, high-value safe that outperforms comparable offerings. With key design and security upgrades for 2025, the Trophy Series is proving to be an even stronger competitor in the marketplace.

Read More
image for news Champion Safe's 2025 Trophy Series Attracts Strong Dealer Interest with Key Upgrades
Catch the High-Speed Action Again! American Rebel Light Beer NHRA 4-Wide Nationals Replay on FS1 – May 8, 2025
AREB
Published: May 08, 2025 by: GlobeNewsWire
Sentiment: Neutral

Buckle up, crack open a cold American Rebel Light Beer, and get ready for pure NHRA excitement on the FS1 telecast!

Read More
image for news Catch the High-Speed Action Again! American Rebel Light Beer NHRA 4-Wide Nationals Replay on FS1 – May 8, 2025
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
AREB
Published: May 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is proud to announce its newest distribution agreement with North Florida Sales (nfsinfo.com), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel's mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State.

Read More
image for news American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
American Rebel Holdings, Inc. (NASDAQ: AREB) Highlights Key Strategic Expansion Initiatives Following Successful Board Meeting and Investor Engagement at Mar-a-Lago
AREB
Published: May 01, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, TN, May 01, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), highlights key strategic decisions reaffirmed and ratified during its board meeting and investor dinner held April 29, 2025, at Mar-a-Lago in West Palm Beach, FL.

Read More
image for news American Rebel Holdings, Inc. (NASDAQ: AREB) Highlights Key Strategic Expansion Initiatives Following Successful Board Meeting and Investor Engagement at Mar-a-Lago
American Rebel (NASDAQ: AREB) to Host Strategic Board Meeting and Exclusive Dinner for Investors at Mar-A-Lago Following Unprecedented Successful Sponsorship at the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway
AREB
Published: April 29, 2025 by: GlobeNewsWire
Sentiment: Neutral

American Rebel Light Beer was featured at the NHRA event, where thousands of attendees and a national television audience were exposed to America's Fastest Growing Beer.

Read More
image for news American Rebel (NASDAQ: AREB) to Host Strategic Board Meeting and Exclusive Dinner for Investors at Mar-A-Lago Following Unprecedented Successful Sponsorship at the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway
American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina's Adams Beverages
AREB
Published: April 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

Strategic Growth Fuels American Rebel Beer as it Reaches 10 States with Several More to be Announced Soon Nashville, TN, April 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( americanrebel.com ), proudly announces its strategic expansion into North Carolina through a distribution agreement with Adams Beverages (adamsbev.com). This move is a significant milestone in the Company's broader Southeast growth strategy.

Read More
image for news American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina's Adams Beverages
American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals
AREB
Published: April 21, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, TN, April 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is thrilled to announce its title sponsorship of the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This exciting collaboration marks a milestone in the brand's journey to connect with motorsports enthusiasts across the nation.

Read More
image for news American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals
American Rebel Beer Announces Launch Event in Bowling Green Kentucky with Distribution Partner – Clark Distributing Company
AREB
Published: April 15, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, TN, April 15, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com), and a designer, manufacturer, and marketer of branded safes, personal security, self-defense products and apparel, is proud to announce a Tax Day Launch Event for southern Kentucky at the Spillway Bar & Grill, 2195 River Street in Bowling Green, Kentucky with its distribution partner, Clark Distributing Company (ccclark.com). This morning American Rebel CEO Andy Ross appeared live on air at D93 WDNS Classic Rock Radio in Bowling Green to celebrate the launch party.

Read More
image for news American Rebel Beer Announces Launch Event in Bowling Green Kentucky with Distribution Partner – Clark Distributing Company
AMERICAN REBEL ANNOUNCES CLOSING OF UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES
AREB
Published: April 09, 2025 by: GlobeNewsWire
Sentiment: Neutral

$2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants

Read More
image for news AMERICAN REBEL ANNOUNCES CLOSING OF UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES
AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES
AREB
Published: April 04, 2025 by: GlobeNewsWire
Sentiment: Neutral

$2.5 million upfront with up to approximately $8.5 million of potential aggregate gross proceeds upon the exercise in full of warrants

Read More
image for news AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES
American Rebel Launches Nationwide Ad Campaign on March 31 with 30 Second TV Spot, Complemented by Digital Media Across Leading Websites, to Increase Exposure of the Company and its Products to Millions of Viewers
AREB
Published: March 28, 2025 by: GlobeNewsWire
Sentiment: Neutral

Plans to Utilize Digital Ads and Traditional Television Spots Nashville, TN, March 28, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), has announced that it will launch an ad campaign to raise awareness and exposure for the Company. The Company anticipates running traditional television spots on CNBC and Fox Business as well as utilizing digital ads that will appear on many top-tier financial advice and investor education websites with combined …

Read More
image for news American Rebel Launches Nationwide Ad Campaign on March 31 with 30 Second TV Spot, Complemented by Digital Media Across Leading Websites, to Increase Exposure of the Company and its Products to Millions of Viewers
American Rebel Beverage Pre-Launch Efforts and Launch Event at MAPS Air Museum with Tramonte Distributing of Ohio Leads to Record Breaking Initial Account Acquisition for American Rebel Light Beer
AREB
Published: March 26, 2025 by: GlobeNewsWire
Sentiment: Neutral

American Rebel Beer Shatters Initial Account Acquisition Market Goals Nashville, TN, March 26, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), proudly reports a very successful launch event was held with its northeast Ohio distributor, Tramonte Distributing (tramontedistributing.com) at the MAPS Air Museum (mapsairmuseum.org) in North Canton, Ohio. Tramonte's distribution territory covers a six-county region of northeast Ohio, including the city of Akron.

Read More
image for news American Rebel Beverage Pre-Launch Efforts and Launch Event at MAPS Air Museum with Tramonte Distributing of Ohio Leads to Record Breaking Initial Account Acquisition for American Rebel Light Beer
AMERICAN REBEL ANNOUNCES 1-FOR-25 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON MARCH 31, 2025
AREB
Published: March 24, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, TN, March 24, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) — America's Patriotic Brand (the “Company”), today announced that it will effect a reverse stock split of its outstanding shares of common stock, par value $0.001 per share (the “Common Stock”), at a ratio of 1-for-25, to be effective as of 12:00 a.m. Eastern Time on March 31, 2025.

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image for news AMERICAN REBEL ANNOUNCES 1-FOR-25 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON MARCH 31, 2025
American Rebel Holdings, Inc. (NASDAQ: AREB) CEO Andy Ross Promotes the American Dream and Patriotic Products on NBC KSHB 41 Kansas City Morning Show KC Spotlight
AREB
Published: February 21, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, TN, Feb. 21, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Light Beer (americanrebelbeer.com), and a designer, manufacturer, and marketer of branded safes and personal security and self-defense products (americanrebel.com), proudly announces that CEO Andy Ross will appear on the local NBC television affiliate, KSHB 41, in his home state, promoting the values of the American Dream and the Company's patriotic products.

Read More
image for news American Rebel Holdings, Inc. (NASDAQ: AREB) CEO Andy Ross Promotes the American Dream and Patriotic Products on NBC KSHB 41 Kansas City Morning Show KC Spotlight
American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. (UPDATED)
AREB
Published: February 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( americanrebelbeer.com ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( americanrebel.com ), is pleased to announce that it has regained compliance with the periodic filing requirement under NASDAQ's listing rules.

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image for news American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. (UPDATED)
American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025.
AREB
Published: February 11, 2025 by: GlobeNewsWire
Sentiment: Neutral

Nashville, Tennessee, Feb. 11, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), is pleased to announce that it has regained compliance with the periodic filing requirement under NASDAQ's listing rules.

Read More
image for news American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025.

About American Rebel Holdings, Inc. (AREB)

  • IPO Date 2022-02-07
  • Website https://www.americanrebel.com
  • Industry Apparel - Footwear & Accessories
  • CEO Mr. Charles A. Ross Jr.
  • Employees None

American Rebel Holdings, Inc. provides safes and personal security products. The company offers home, office, and personal safes, as well as vault doors; concealed carry backpacks; and a range of concealed carry jackets, vests, coats, and T-shirts for men and women. It also provides supplemental accessories, including space savings items for its safes, such as hangers, lights kits, moisture guard, and rifle rod kits. The company markets its products through retailers, local specialty sports, hunting, and firearms stores, as well as online. American Rebel Holdings, Inc. was founded in 2014 and is based in Nashville, Kansas.