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Eastern Security Safe is showcasing a broad selection of Champion and American Rebel safes at one of New England's largest consumer events, giving fairgoers a limited-time opportunity to compare products and work directly with experienced safe professionals. Champion helped prepare Eastern for the event with a full truckload of additional safes delivered before opening day.

Comprehensive factory realignment is designed to eliminate waste and bottlenecks, increase throughput, lower unit costs, shorten lead times, improve quality and delivery consistency, strengthen working-capital efficiency, and create a more scalable operating platform for converting dealer demand into shipments and revenue. PROVO, UT / ACCESS Newswire / September 23, 2026 / Champion Safe Company ( championsafe.com ), a premier manufacturer of high-security safes and vault doors, and a proud subsidiary of American Rebel Holdings, Inc. (OTC PINK:AREB), America's Patriotic Brand™, today announced a major restructuring and physical realignment of its Utah manufacturing operation around lean manufacturing principles, representing a significant step forward in the company's drive to increase production efficiency, accelerate throughput and build a more scalable manufacturing platform.

Eagles Defeat Washington 24-22 at Lincoln Financial Field as America's Patriotic Beer™ Joins Fans for Pregame Tailgating and Game-Day Service Near Section 131 American Rebel Light Beer + Lincoln Financial Field + Philadelphia Eagles Football: A Winning Combination Takes Flight PHILADELPHIA, PA AND NASHVILLE, TN / ACCESS Newswire / September 16, 2026 / American Rebel Holdings, Inc. (OTC PINK:AREB), America's Patriotic Brand™ and creator of American Rebel Light Beer - America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer™ - celebrated a winning Week One in Philadelphia after the Eagles defeated the Washington Commanders 24-22 in their 2026 season opener at Lincoln Financial Field. An adult fan raises American Rebel Light Beer from the seats at Lincoln Financial Field as Philadelphia opens the 2026 season with a 24-22 victory.

Leadership transition at one of Champion Safe's top-performing dealer operations supports continued retail growth, strengthens local sales leadership, expands customer access to Champion and American Rebel safes, and reinforces the company's broader strategy to drive revenue, improve retail execution, and capitalize on growth opportunities across the Arizona market. GILBERT, AZ / ACCESS Newswire / September 10, 2026 / Champion Safe Company ( championsafe.com ), a premier manufacturer of high-security safes and vault doors, and a proud subsidiary of American Rebel Holdings, Inc. (OTCID:AREB), America's Patriotic Brand™, today announced that Chris Lynde has assumed the role of Store Manager at the Gilbert location of Arizona Safe Outlet, Champion's company-owned Arizona retail operation and a leading Valley destination for Champion and American Rebel safes.

Nation's Best Sports market delivers valuable dealer insight and reinforces Champion's focus on production, fulfillment, dealer support and long-term growth PROVO, UT / ACCESS Newswire / August 31, 2026 / Champion Safe Company ( championsafe.com ), a premier manufacturer of high-security safes and vault doors, and a proud subsidiary of American Rebel Holdings, Inc. (OTCID:AREB), America's Patriotic Brand™, concluded its participation in the 2026 Nation's Best Sports Fall Semi-Annual Market, held August 24-27 at the Oklahoma City Convention Center. The four-day market brought Champion together with independently owned sporting goods retailers from across the country at a critical point in the retail calendar.

Comprehensive On‑ and Off‑Track American Rebel Beer Activations Drive Fan Engagement and Retail Expansion American Rebel Light Beer Dodge//SRT Hellcat Secures the 2026 NHRA Brainerd Nationals Win NASHVILLE, TN AND BRAINERD, MN / ACCESS Newswire / August 26, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), maker of American Rebel Light Beer - America's Patriotic, God‑Fearing, Constitution‑Loving, National Anthem‑Singing, Stand‑Your‑Ground Beer - successfully executed one of its most comprehensive and high‑impact activation weekends of the year at the 2026 NHRA Brainerd Nationals, delivering powerful results across racing, entertainment, hospitality, and retail environments in the Brainerd, MN area surrounding the track. Last week's press release outlining planned activation activities and the update and preliminary results comes on the heels of four‑time NHRA Funny Car World Champion Matt Hagan powering the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to the Winner's Circle.

A True American Rebel Wins Again: Four-Time World Champion Matt Hagan Drives American Rebel Light Beer to Victory and the NHRA Funny Car Points Lead, Delivering Championship Momentum, National Television Exposure and Brand Visibility for American Rebel Light Beer & American Rebel Holdings (OTCID:AREB) AMERICAN REBEL LIGHT BEER'S NHRA MOTORSPORTS PLATFORM CONTINUES TO DELIVER HIGH-OCTANE RESULTS, ACCELERATING BRAND MOMENTUM NASHVILLE, TN AND BRAINERD, MN / ACCESS Newswire / August 24, 2026 / American Rebel Holdings, Inc. (OTC PINK:AREB), creator of American Rebel Light Beer, America's Patriotic Beer, is celebrating another major victory as four-time NHRA Funny Car World Champion Matt Hagan powered the American Rebel Light Beer Dodge//SRT Hellcat Funny Car to the Winner's Circle at the NHRA Brainerd Nationals. The victory marks Hagan's third win of the 2026 season and vaults him into the No.

Ready for the Party, Ready for Victory, and Loaded with Multiple Pallets of America's Most Patriotic Beer National NHRA TV Coverage on FS1 & FS2 Delivers Massive Coast-to-Coast Brand Exposure for American Rebel Light Beer and the American Rebel Light Beer Nitro Funny Car CEO Andy Ross Takes the Mainstage Friday at 8:30 PM, Bringing the Party, Raising Rebel Light Tall Boys, and Rocking with Fans All Weekend Long NASHVILLE, TN AND BRAINERD, MN / ACCESS Newswire / August 21, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), maker of American Rebel Light Beer, America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand-Your-Ground Beer, is charging into the NHRA Brainerd Nationals this weekend with a full-throttle brand activation across Brainerd International Raceway and the world-famous Zoo with four-time world champion Matt Hagan and the American Rebel Light Beer Dodge//SRT Hellcat. American Rebel Light Beer Returns for Full Weekend Activation at NHRA Brainerd Nationals American Rebel Light Beer isn't just showing up to Brainerd.

Patriotic Video Featuring George Washington and American Rebel Holdings, Inc. (OTCID:AREB) CEO Andy Ross Now Available for Public Viewing as Part of the Company's Growing "Historic Moments" and "Be A Rebel" Campaign New Founding Fathers Content Expands American Rebel Light Beer's America 250 Celebration and Invites Patriotic Americans to Stand Tall, Stand Proud and "Be A Rebel" Campaign Video Available Now at AmericanRebelBeer.com NASHVILLE, TN / ACCESS Newswire / August 19, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), creator of American Rebel Light Beer, America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer(TM), today announced that its highly anticipated George Washington Founding Fathers campaign video featuring American Rebel Founder and CEO Andy Ross is now available for viewing on the American Rebel Beer website. American Rebel Founder and CEO Andy Ross joins George Washington in the Company's new Founding Fathers campaign celebrating freedom, patriotism, and the American spirit.

With record dealer demand, expanded manufacturing resources, and execution-focused growth initiatives underway, Champion strengthens retailer partnerships ahead of the critical fall and holiday selling season. The Sports Inc Outdoor Show brings together leading outdoor suppliers and independently owned sporting goods retailers, creating a key marketplace for inventory planning, dealer growth, and industry collaboration.