AREB

American Rebel Holdings Inc
NASDAQCONSUMER CYCLICALFOOTWEAR & ACCESSORIES

Key Statistics

Market Cap
903,170
P/E Ratio
EPS
$-10209.78
Beta
0.41
52W High
$114000.00
52W Low
$0.07
50-Day MA
$4.08
200-Day MA
$11522.96
Dividend Yield
Profit Margin
0.00%
Forward P/E
PEG Ratio

About American Rebel Holdings Inc

American Rebel Holdings, Inc. offers safes and personal security products. The company is headquartered in Nashville, Kansas.

Official WebsiteUSAFY End: December

Fundamentals

Revenue (TTM)$9.52M
Gross Profit (TTM)-197,752
EBITDA$-14.51M
Operating Margin-171.00%
Return on Equity-372.00%
Return on Assets-44.10%
Revenue/Share (TTM)$47.46
Book Value$127.69
Price-to-Book0.21
Price-to-Sales (TTM)0.08
EV/Revenue2.425
EV/EBITDA-0.44
Quarterly Earnings Growth (YoY)0.00%
Quarterly Revenue Growth (YoY)28.50%
Shares Outstanding$5.66M
Float233,370
% Insiders0.00%
% Institutions0.00%

Latest News

TSR's Leah Pruett Powers the American Rebel Light Beer Dragster to the Finals at the NHRA Muckleshoot Northwest Nationals Live on FOX

American Rebel Holdings, Inc. (OTCID:AREB) capitalizes on prime national brand exposure; encourages racing fans to grab a cold one and celebrate the excitement again with epic NHRA replays on FS1 and FS2 Defending champion Matt Hagan delivered an impressive run of his own, missing the finals in a thrilling photo finish separated by just 0.0022 seconds, 13 inches or approximately two (2) American Rebel Light Beer can lengths NASHVILLE, TN / ACCESS Newswire / July 27, 2026 / American Rebel Holdings, Inc. (OTCID:AREB) - creator of America's Patriotic Brand - is raising a cold one to celebrate an incredible weekend of racing. Both Leah Pruett and Matt Hagan made impressive runs this weekend, with Leah winning round after round on Sunday, taking the American Rebel Light Top Fuel Dragster to the Finals and Matt charging to the semifinals in a valiant attempt to defend his title at the NHRA Muckleshoot Northwest Nationals.

Accesswire7/27/2026Neutral
American Rebel Light Beer Expands Across Pennsylvania; CEO of American Rebel Holdings, Inc. (OTCID:AREB) Andy Ross Performs at Historic York State Fair Continuing Patriotic Summer Brand Activation Strategy

American Rebel Activates Premier State Fair Stage with Live Performance at the York State Fair, the nation's oldest fair celebrating 261 years; Pennsylvania Distribution Network Now Spans 47 of 67 Counties and Over 5,400 Retail Accounts YORK, PA AND NASHVILLE, TN / ACCESS Newswire / July 24, 2026 / American Rebel Holdings, Inc. (OTCID:AREB) today announced that CEO Andy Ross will take the stage at the York State Fair - the oldest state fair in the United States - on July 24, 2026, marking another highly impactful brand activation moment for the Company. The performance places American Rebel Light at the center of a 261-year-old American tradition, in front of a crowd that drew nearly 460,000 attendees in 2025 alone and has welcomed icons of American public life from President Theodore Roosevelt to Senator John F.

Accesswire7/24/2026Neutral
American Rebel Light Beer Strengthens Pennsylvania Expansion with Final Star Spangled Happy Hour Activation at Parx Racing® - Country Night Featuring CEO Andy Ross, July 23 from 5-8 p.m. (3001 Street Road, Bensalem, PA)

Event Link: https://www.parxracing.com/star-spangled-happy-hour.php PHILADELPHIA, PA / ACCESS Newswire / July 23, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), creator of American Rebel Light Beer, announced the final activation of its patriotic summer series in Pennsylvania as American Rebel CEO and Country Rock artist Andy Ross headlines Country Night at Parx Racing® , located at 3001 Street Road, Bensalem, PA 19020. The performance-running 5:00 p.m.

Accesswire7/23/2026Neutral
Champion Safe Secures Strategic Growth Capital to Accelerate Production and Convert Record $3.9 Million Backlog into Shipments and Revenue

New funding expands manufacturing capacity, secures critical supplier commitments and improves fulfillment schedules to meet growing dealer demand for Champion and American Rebel safes and vault doors built with 100% American steel and exceptional North American craftsmanship Record backlog demonstrates strong Dealer and Customer demand already in hand, positioning Champion to rapidly convert existing orders into shipments, revenue and cash flow. PROVO, UT / ACCESS Newswire / July 22, 2026 / Champion Safe Company, a premier manufacturer of high-security safes and vault doors and a proud subsidiary of American Rebel Holdings, Inc. (OTCID:AREB), America's Patriotic Brand™, today announced the completion of a strategic capital investment designed to accelerate manufacturing, strengthen fulfillment operations and support growing dealer demand for the company's safes and vault doors built with 100% American steel.

Accesswire7/22/2026Neutral
American Rebel Light Beer Surpasses 437 Pennsylvania Account Placements and is now being served at Lincoln Financial Field

American Rebel Holdings, Inc. (OTCID: AREB) secures a premier NFL and entertainment venue placement, surpasses 437 Pennsylvania historical accounts in July 2026, and advances its Distribution-First playbook across 70% of the Commonwealth Following a breakout showing at the October 2025 NBWA Annual Convention, American Rebel Light Beer signed five (5) premier, multi-generational Pennsylvania wholesale partners in under 30 days - establishing a distribution network now covering 47 of Pennsylvania's 67 counties and reaching an account base of 437 retail and on-premise accounts in 2026 NASHVILLE, TN AND PHILADELPHIA, PA / ACCESS Newswire / July 21, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), creator of America's Patriotic Beer™ and a leading patriotic lifestyle brand, today announced that American Rebel Light Beer is now available at Lincoln Financial Field - home of the Philadelphia Eagles - while surpassing 437 active retail and on-premise account placements across Pennsylvania. Fueled by five premier, multi-generational wholesale partnerships secured in under 30 days following the October 2025 NBWA Annual Convention, the Company has established a distribution network covering 47 of Pennsylvania's 67 counties (approximately 70% of the Commonwealth), with account placement continuing to build across every region of the state.

Accesswire7/21/2026Neutral
American Rebel CEO Andy Ross to Perform at Gettysburg, PA, Bike Rally as Company Advances Grassroots Marketing Activation Events for American Rebel Light Beer

American Rebel Holdings, Inc. (OTCID:AREB) Continues Its Patriotic Summer Brand Activation Strategy, Connecting American Rebel Light Beer With Motorcycle Enthusiasts, Live Music Fans and Freedom-Loving Consumers in Gettysburg, Pennsylvania NASHVILLE, TN AND GETTYSBURG, PA / ACCESS Newswire / July 9, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), creator of American Rebel Light Beer - America's Patriotic Beer™, today announced that Founder, Chairman, and Chief Executive Officer Andy Ross will perform live at the Gettysburg Bike Rally on Thursday, July 9, 2026, from 4:00 p.m. to 5:00 p.m.

Accesswire7/9/2026Neutral
American Rebel Holdings, Inc. (OTCID:AREB) Advances America 250 Brand Amplification Strategy for American Rebel Light Beer - America's Patriotic Beer with Independence Day Weekend Activation in Gettysburg, PA

American Rebel Founder and CEO Andy Ross to perform at The Barn Resort as American Rebel Light Beer - America's Patriotic, GOD FEARING, CONSTITUTION LOVING, NATIONAL ANTHEM SINGING, STAND YOUR GROUND BEER - leverages Fourth of July fanfare, live consumer engagement, retailer support, distributor momentum, and digital content to increase continued visibility for America's Patriotic Brand GETTYSBURG, PA AND NASHVILLE, TN / ACCESS Newswire / July 2, 2026 / American Rebel Holdings, Inc. (OTCID:AREB), America's Patriotic Brand and creator of American Rebel Light Beer - America's Patriotic, GOD FEARING, CONSTITUTION LOVING, NATIONAL ANTHEM SINGING, STAND YOUR GROUND BEER™ , today announced its next major Independence Day weekend brand activation as part of the Company's continued strategy to amplify American Rebel through live entertainment, consumer engagement, retail partner support, distributor collaboration, and patriotic lifestyle marketing during America's 250th birthday celebration. Founder, Chairman, and Chief Executive Officer Andy Ross will perform at The Barn Resort in Gettysburg, Pennsylvania, on Friday, July 3, 2026, from 7:00 p.m.

Accesswire7/2/2026Neutral
Champion Safe and Dave Kindig Ignite New Ultra-Premium Custom Safe Collaboration Built on American Steel, Bold Design, and Unmistakable Craftsmanship

Champion Safe, American Rebel, and Kindig-It Design unite to create a powerful new category of high-end custom safes inspired by hot-rod attitude, patriotic pride, and world-class American craftsmanship PROVO, UT / ACCESS Newswire / July 1, 2026 / Champion Safe Company ( championsafe.com ), a premier manufacturer of high-security safes and vault doors, and a proud subsidiary of American Rebel Holdings, Inc. (OTCID:AREB), America's Patriotic Brand™, today announced a bold new collaboration with renowned custom automotive designer Dave Kindig and his team at Kindig-It Design to develop a distinctive line of ultra-premium custom safes that combine serious protection with show-stopping visual impact. Rooted in American steel, American craftsmanship, and unapologetic design attitude, the collaboration brings together Champion's reputation for elite security and fire protection with Dave Kindig's celebrated ability to transform metal, color, and form into unforgettable statement pieces.

Accesswire7/1/2026Neutral
FLY REBEL LIGHT, FLY! American Rebel Light Beer Lands at Lincoln Financial Field - America's Patriotic Beer Has Arrived at One of America's Greatest Stadiums

The Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing Beer of America is Now Poured in One of the Nation's Most Iconic Venues - Serving Concerts, Eagles Games and Everything That Makes Philadelphia One of the Most Patriotic Cities in America American Rebel Light Beer Will Be Available Throughout Lincoln Financial Field Beginning Mid-July 2026 - One of the Most Significant Premium Venue Placements in the Brand's History PHILADELPHIA, PA AND NASHVILLE, TN / ACCESS Newswire / June 24, 2026 / American Rebel Holdings, Inc. (OTC PINK:AREB), creator of American Rebel Light Beer and America's Patriotic Brand™, today announced that American Rebel Light Beer will be available throughout Lincoln Financial Field beginning mid-July 2026 - one of the most significant premium venue placements in the brand's history and a defining moment in its national expansion story. The announcement positions American Rebel Light Beer at the intersection of world-class sports, live music, and American patriotism - right in the heart of one of the most passionate fan bases in the country.

Accesswire6/24/2026Neutral
American Rebel Holdings, Inc. CEO Drives Patriotic Retail Activations for American Rebel Light Beer Across Pennsylvania

Three-stop acoustic tour leverages American Rebel CEO Andy Ross's live appearances as high-impact consumer engagement, retail support, and brand exposure opportunities for American Rebel Light Beer and American Rebel Holdings, Inc. (OTC:AREB) Surging traction in Pennsylvania showcases distributor enthusiasm, retailer orders, and growing consumer demand for American Rebel Light Beer NASHVILLE, TN / ACCESS Newswire / June 23, 2026 / American Rebel Beverages, a division of American Rebel Holdings, Inc. (OTC PINK:AREB) and creator of American Rebel Light Beer - America's Patriotic Beer - today announced a three-day Pennsylvania retail activation tour that will transform CEO Andy Ross's acoustic appearances into live, in-market brand experiences for consumers, retail partners, and patriotic fans across key Pennsylvania markets. Running June 26 through June 28, the three-stop Pennsylvania weekend is designed to strengthen local market visibility for American Rebel Light Beer by combining live music, consumer interaction, retailer support, and grassroots community engagement at the point of sale.

Accesswire6/23/2026Neutral

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Data last updated: 5/13/2026