Ulta Beauty, Inc. (ULTA)

US — Consumer Cyclical Sector
Peers: WSM  TSCO  CASY  GPC  GELHY  BBY  PHM  DKS  QSR  DRI 

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Key Metrics & Ratings

  • symbol ULTA
  • Rev/Share 267.8697
  • Book/Share 58.8633
  • PB 11.3801
  • Debt/Equity 0.9778
  • CurrentRatio 1.3279
  • ROIC 0.2258

 

  • MktCap 30035874893.0
  • FreeCF/Share 23.268
  • PFCF 28.8584
  • PE 25.1783
  • Debt/Assets 0.3672
  • DivYield 0
  • ROE 0.4687

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 3
  • DCF Score 4
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated ULTA Raymond James -- Strong Buy $647 $800 Feb. 20, 2026
Upgrade ULTA Raymond James Outperform Strong Buy -- $790 Jan. 21, 2026
Resumed ULTA Jefferies -- Hold -- $700 Jan. 14, 2026
Initiation ULTA Deutsche Bank -- Buy -- -- Jan. 8, 2026
Reiterated ULTA Argus -- Buy $650 $700 Jan. 2, 2026
Upgrade ULTA TD Cowen Hold Buy -- $725 Dec. 8, 2025
Reiterated ULTA Telsey Advisory Group -- Outperform $610 $640 Dec. 5, 2025
Upgrade ULTA Argus Hold Buy -- $570 Sept. 25, 2025
Resumed ULTA Piper Sandler -- Overweight -- $590 Sept. 4, 2025
Reiterated ULTA Telsey Advisory Group -- Outperform $590 $610 Aug. 29, 2025

News

Harbor Mid Cap Fund Q4 2025 Portfolio Performance
AL, EME, MUR, RJF, TWLO, ULTA, VRT
Published: February 25, 2026 by: Seeking Alpha
Sentiment: Positive

In Q4 of 2025, Harbor Mid Cap Fund (Institutional Class, "Fund") returned 4.00%, outperforming its benchmark, the Russell Midcap® Index, which returned 0.16%. Contributors to Fund performance included Murphy Oil Corporation, Ulta Beauty, and Raymond James. We added EMCOR Group, Vertiv Holdings and Twilio, and sold Air Lease.

Read More
image for news Harbor Mid Cap Fund Q4 2025 Portfolio Performance
Ulta Beauty (ULTA) Recently Broke Out Above the 20-Day Moving Average
ULTA
Published: February 25, 2026 by: Zacks Investment Research
Sentiment: Positive

Ulta Beauty (ULTA) is looking like an interesting pick from a technical perspective, as the company reached a key level of support. Recently, ULTA crossed above the 20-day moving average, suggesting a short-term bullish trend.

Read More
image for news Ulta Beauty (ULTA) Recently Broke Out Above the 20-Day Moving Average
Earnings Growth & Price Strength Make Ulta Beauty (ULTA) a Stock to Watch
ULTA
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Focus List.

Read More
image for news Earnings Growth & Price Strength Make Ulta Beauty (ULTA) a Stock to Watch
Beauty & Cosmetics Growth Story: Radiant Stocks You Should Watch
COTY, EL, ELF, IPAR, ULTA
Published: February 20, 2026 by: Zacks Investment Research
Sentiment: Positive

As the beauty and cosmetics industry balances resilience with innovation, IPAR, EL and ELF stand out for their brand strength and strategic execution.

Read More
image for news Beauty & Cosmetics Growth Story: Radiant Stocks You Should Watch
Will Ulta (ULTA) Beat Estimates Again in Its Next Earnings Report?
ULTA
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Positive

Ulta (ULTA) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

Read More
image for news Will Ulta (ULTA) Beat Estimates Again in Its Next Earnings Report?
Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
ULTA
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

Read More
image for news Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
Ulta Beauty (ULTA) Crossed Above the 20-Day Moving Average: What That Means for Investors
ULTA
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Positive

From a technical perspective, Ulta Beauty (ULTA) is looking like an interesting pick, as it just reached a key level of support. ULTA recently overtook the 20-day moving average, and this suggests a short-term bullish trend.

Read More
image for news Ulta Beauty (ULTA) Crossed Above the 20-Day Moving Average: What That Means for Investors
5 Momentum Picks for February After Wall Street's Solid Start to 2026
APH, CDE, KLAC, STX, ULTA
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Positive

After gains in January, momentum investors should eye five picks, namely, APH, STX, ULTA, CDE and KLAC, for February.

Read More
image for news 5 Momentum Picks for February After Wall Street's Solid Start to 2026
Ulta Beauty (ULTA) Exceeds Market Returns: Some Facts to Consider
ULTA
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Neutral

In the most recent trading session, Ulta Beauty (ULTA) closed at $665.57, indicating a +2.81% shift from the previous trading day.

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image for news Ulta Beauty (ULTA) Exceeds Market Returns: Some Facts to Consider
Wall Street Bulls Look Optimistic About Ulta (ULTA): Should You Buy?
ULTA
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Bulls Look Optimistic About Ulta (ULTA): Should You Buy?
Ulta Beauty Inc. (ULTA) Is a Trending Stock: Facts to Know Before Betting on It
ULTA
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Ulta (ULTA) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Ulta Beauty Inc. (ULTA) Is a Trending Stock: Facts to Know Before Betting on It
Ulta Beauty (ULTA) Is Up 3.41% in One Week: What You Should Know
ULTA
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Does Ulta Beauty (ULTA) have what it takes to be a top stock pick for momentum investors? Let's find out.

Read More
image for news Ulta Beauty (ULTA) Is Up 3.41% in One Week: What You Should Know
Harbor Mid Cap Core ETF Q4 2025 Portfolio Review
AL, EME, EPMB, HXL, MUR, RJF, SBAC, TWLO, ULTA, VRT
Published: January 28, 2026 by: Seeking Alpha
Sentiment: Neutral

Ulta Beauty shares gained more than 10% in the quarter after the company reported results ahead of market expectations. We added EMCOR Group, Inc. to the portfolio during the quarter. We also added Vertiv Holdings Co. We sold Air Lease, a leading aircraft leasing company that specializes in providing a wide range of commercial aircraft to airlines worldwide, helping it expand its fleets and meet its operational needs.

Read More
image for news Harbor Mid Cap Core ETF Q4 2025 Portfolio Review
Ulta Beauty Boosts Middle East Expansion, Now Lands In Dubai
ULTA
Published: January 23, 2026 by: Benzinga
Sentiment: Positive

Ulta Beauty, Inc. (NASDAQ: ULTA) shares were trading higher on Friday after the specialty retailer announced its first store opening in the United Arab Emirates.

Read More
image for news Ulta Beauty Boosts Middle East Expansion, Now Lands In Dubai
Ulta Beauty to Enter the UAE at Mall of the Emirates as Expansion in the Middle East Continues in Partnership With Alshaya Group
ULTA
Published: January 23, 2026 by: Business Wire
Sentiment: Neutral

BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty, the largest specialty beauty retailer in the United States, is set to make its debut in the United Arab Emirates with the opening of its store in Mall of the Emirates on January 29, 2026 in partnership with Alshaya Group, one of the world's leading international retail franchise operators. Marking a major milestone in Ulta Beauty's global expansion building on from the first store opening in Kuwait on November 7, 2025, the Mall of the Emirates op.

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image for news Ulta Beauty to Enter the UAE at Mall of the Emirates as Expansion in the Middle East Continues in Partnership With Alshaya Group
Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
SFM, ULTA
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Read More
image for news Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
Is Ulta Beauty's Skincare Business Emerging as a Key Demand Anchor?
ULTA
Published: January 21, 2026 by: Zacks Investment Research
Sentiment: Neutral

ULTA's skincare delivers high single-digit comp growth in Q3, led by prestige, mass, wellness and K-beauty demand.

Read More
image for news Is Ulta Beauty's Skincare Business Emerging as a Key Demand Anchor?
Is It Worth Investing in Ulta (ULTA) Based on Wall Street's Bullish Views?
ULTA
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Read More
image for news Is It Worth Investing in Ulta (ULTA) Based on Wall Street's Bullish Views?
November Retail Sales Surge Signals 2026 Rally: 4 Stocks to Buy Now
AEO, DG, GAP, ULTA
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

Retail sales jumped 0.6% in November, pointing to resilient consumer demand and upside for stocks like DG, AEO, GAP and ULTA.

Read More
image for news November Retail Sales Surge Signals 2026 Rally: 4 Stocks to Buy Now
Take the Zacks Approach to Beat the Markets: Indivior, FIGS & Ulta Beauty in Focus
FIGS, INDV, ULTA
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Neutral

Zacks highlights how Indivior, FIGS and Ulta Beauty delivered outsized gains as its ranks, recommendations and focus lists beat a volatile market.

Read More
image for news Take the Zacks Approach to Beat the Markets: Indivior, FIGS & Ulta Beauty in Focus
3 Retailers at 52-Week Highs With More Room to Run
FIVE, TPR, ULTA
Published: January 09, 2026 by: MarketBeat
Sentiment: Neutral

2025 was a rocky year for the retail sector. Retailers had to play a game of dodgeball against the tariff schedule while dealing with high rates, lingering inflation, and floundering consumer sentiment.

Read More
image for news 3 Retailers at 52-Week Highs With More Room to Run
Retail Winners for 2026: 4 Stocks Investors Should Buy Now
AEO, FIVE, GAP, ULTA
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive

ULTA, AEO, GAP and FIVE stand out as retail picks for 2026, driven by brand strength, loyalty and innovation.

Read More
image for news Retail Winners for 2026: 4 Stocks Investors Should Buy Now
5 Highly Efficient Stocks That Stand Out on Key Profitability Ratios
ELMD, LSPD, NRIM, ULTA, UNFI
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive

United Natural Foods leads a screen of five efficient stocks that beat peers on key ratios, highlighting names investors may consider for stronger returns.

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image for news 5 Highly Efficient Stocks That Stand Out on Key Profitability Ratios
Invesco Global Opportunities Fund Q3 2025 Portfolio Review
DRI, RBLX, ULTA, VRSK, WAB
Published: January 06, 2026 by: Seeking Alpha
Sentiment: Neutral

As of quarter end, Invesco Global Opportunities Fund was well-balanced across 180 small- and mid-cap stocks from around the world, with approximately 60% of the fund invested in the US and 37% across non-US. The largest sector overweights compared to the benchmark were industrials at +6.4% and financials at -5.3%. During the quarter, we added and removed several stocks to reflect our desired positioning and upgrade the portfolio.

Read More
image for news Invesco Global Opportunities Fund Q3 2025 Portfolio Review
Best Momentum Stock to Buy for December 31st
PATH, SLDE, ULTA
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Positive

ULTA, PATH and SLDE made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on December 31, 2025.

Read More
image for news Best Momentum Stock to Buy for December 31st
Is Ulta (ULTA) a Buy as Wall Street Analysts Look Optimistic?
ULTA
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Read More
image for news Is Ulta (ULTA) a Buy as Wall Street Analysts Look Optimistic?
3 Beauty & Cosmetic Stocks Positioned Well for Sustainable Growth
EL, SBH, ULTA
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive

From skincare and clean beauty to digital engagement, the beauty industry is evolving. Here's how EL, COTY and NUS are positioned to capture resilient demand and long-term growth.

Read More
image for news 3 Beauty & Cosmetic Stocks Positioned Well for Sustainable Growth
Are You Looking for a Top Momentum Pick? Why Ulta Beauty (ULTA) is a Great Choice
ULTA
Published: December 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Does Ulta Beauty (ULTA) have what it takes to be a top stock pick for momentum investors? Let's find out.

Read More
image for news Are You Looking for a Top Momentum Pick? Why Ulta Beauty (ULTA) is a Great Choice
Brokers Suggest Investing in Ulta (ULTA): Read This Before Placing a Bet
ULTA
Published: December 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Read More
image for news Brokers Suggest Investing in Ulta (ULTA): Read This Before Placing a Bet
This Beauty Retailer's Stock Is Leading the S&P 500 Higher Friday. Here's Why
ULTA
Published: December 05, 2025 by: Investopedia
Sentiment: Positive

Ulta Beauty (ULTA) shares surged to a record high on Friday after the cosmetics and fragrance retailer posted earnings that topped analysts' estimates and raised its outlook.

Read More
image for news This Beauty Retailer's Stock Is Leading the S&P 500 Higher Friday. Here's Why

About Ulta Beauty, Inc. (ULTA)

  • IPO Date 2007-10-25
  • Website https://www.ulta.com
  • Industry Specialty Retail
  • CEO Kecia L. Steelman
  • Employees 20000

Ulta Beauty, Inc. operates as a retailer of beauty products in the United States. The company's stores offer cosmetics, fragrances, skincare and haircare products, bath and body products, and salon styling tools; professional hair products; salon services, including hair, skin, makeup, and brow services; and nail services. It also provides its private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath products, as well as Ulta Beauty branded products; and the Ulta Beauty branded gifts. As of March 10, 2022, the company operated 1,308 retail stores across 50 states. It also distributes its products through its website ulta.com; and mobile applications. The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.