
DUBLIN & NEW YORK--(BUSINESS WIRE)--Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand's 2026 World Cup campaign, designed to deliver standout impact across both retail and e-commerce channels. The collaboration comes as global sporting events like the World Cup continue to drive significant spikes in consumer spending. Industry data shows major increases in sales of snacks and soft drinks during the 2022 World Cup1, as.










