Automate Your Wheel Strategy on SO
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- symbol SO
- Rev/Share 26.2359
- Book/Share 34.7314
- PB 2.8518
- Debt/Equity 1.8915
- CurrentRatio 0.7549
- ROIC 0.0436
- MktCap 99613539958.0
- FreeCF/Share -1.8131
- PFCF -49.8566
- PE 22.386
- Debt/Assets 0.432
- DivYield 0.0325
- ROE 0.1311
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | SO | Goldman | Buy | Neutral | -- | $98 | Nov. 6, 2025 |
| Downgrade | SO | Jefferies | Buy | Hold | -- | $103 | Nov. 5, 2025 |
| Initiation | SO | Wells Fargo | -- | Equal Weight | -- | $97 | Oct. 28, 2025 |
| Resumed | SO | RBC Capital Mkts | -- | Sector Perform | -- | $107 | Oct. 28, 2025 |
| Initiation | SO | BTIG Research | -- | Neutral | -- | -- | Oct. 22, 2025 |
| Downgrade | SO | Ladenburg Thalmann | Buy | Neutral | -- | $102.5 | Oct. 17, 2025 |
| Initiation | SO | TD Cowen | -- | Buy | -- | $112 | Oct. 16, 2025 |
| Initiation | SO | Evercore ISI | -- | In-line | -- | $103 | Oct. 7, 2025 |
| Downgrade | SO | Scotiabank | Sector Outperform | Sector Perform | -- | $99 | Oct. 3, 2025 |
| Initiation | SO | Raymond James | -- | Outperform | -- | $98 | June 13, 2025 |
News
Here's Why Hold Strategy Makes Sense for Southern Stock Now
Published: March 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
SO gains from earnings growth, digital transformation and an expanding customer base. However, risks from gas price volatility, high costs & regulatory hurdles persist.
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Pedro Cherry named president of Mississippi Power; Anthony Wilson to remain chairman and CEO until summer
Published: March 05, 2025 by: PRNewsWire
Sentiment: Neutral
GULFPORT, Miss. , March 5, 2025 /PRNewswire/ -- Mississippi Power announced today that Pedro Cherry has been named president of the company with Anthony Wilson continuing in his roles of chairman and CEO until summer.
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Mississippi Power Chairman, President and CEO Anthony Wilson announces retirement
Published: February 27, 2025 by: PRNewsWire
Sentiment: Neutral
GULFPORT, Miss. , Feb. 27, 2025 /PRNewswire/ -- Mississippi Power Chairman, President and CEO Anthony Wilson announced today that he will be retiring this summer after a career with Mississippi Power and Southern Company that spanned more than four decades.
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Southern Company reports fourth-quarter and full-year 2024 earnings
Published: February 20, 2025 by: PRNewsWire
Sentiment: Neutral
ATLANTA , Feb. 20, 2025 /PRNewswire/ -- Southern Company today reported fourth-quarter earnings of $534 million, or 49 cents per share, in 2024 compared with earnings of $855 million, or 78 cents per share, in the fourth quarter of 2023. Southern Company also reported full-year 2024 earnings of $4.4 billion, or $4.02 per share, compared with $4.0 billion, or $3.64 per share, in 2023.
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Southern Company (The) (SO) Is a Trending Stock: Facts to Know Before Betting on It
Published: February 13, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Southern Co. (SO) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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Sleep Like A King, Earn Like A Pro: 2 Big Dividend Ideas For Income And Wealth
Published: February 12, 2025 by: Seeking Alpha
Sentiment: Positive
I once thought holding cash for a market crash was smart, but waiting for crashes is a risky game. Inflation devalues cash much faster than investing. Market timing is tough. Predicting corrections consistently is nearly impossible, and staying invested can prevent the damage inflation causes to your purchasing power. Instead of waiting for the "perfect" moment, I focus on consistent investing in resilient infrastructure and public real estate that outperforms the market.
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Jimmy Etheredge to Join Southern Company Board of Directors
Published: February 12, 2025 by: PRNewsWire
Sentiment: Neutral
ATLANTA , Feb. 12, 2025 /PRNewswire/ -- The Board of Directors of Southern Company today announced the election of James O. (Jimmy) Etheredge as an independent director, effective Apr. 1, 2025.
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Southern Co. (SO) Laps the Stock Market: Here's Why
Published: February 10, 2025 by: Zacks Investment Research
Sentiment: Neutral
The latest trading day saw Southern Co. (SO) settling at $85.51, representing a +1.1% change from its previous close.
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About The Southern Company (SO)
- IPO Date 1981-12-31
- Website https://www.southerncompany.com
- Industry Regulated Electric
- CEO Christopher C. Womack
- Employees 28314