Planet Fitness, Inc. (PLNT)

US — Consumer Cyclical Sector
Peers: LTH  MOD  AN  MAT  LKQ  BIRK  LEVI  LAD  MUSA  MMYT 

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Key Metrics & Ratings

  • symbol PLNT
  • Rev/Share 15.426
  • Book/Share -2.3272
  • PB -38.9148
  • Debt/Equity -13.2225
  • CurrentRatio 2.0824
  • ROIC 0.0942

 

  • MktCap 7644194753.0
  • FreeCF/Share 2.4285
  • PFCF 37.6892
  • PE 36.828
  • Debt/Assets 0.8421
  • DivYield 0
  • ROE -1.0437

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation PLNT Guggenheim -- Buy -- $130 Dec. 10, 2025
Initiation PLNT UBS -- Buy -- $125 Oct. 17, 2025
Upgrade PLNT Stifel Hold Buy -- $120 May 22, 2025
Initiation PLNT Canaccord Genuity -- Buy -- $120 March 13, 2025
Initiation PLNT Deutsche Bank -- Hold -- $71 Sept. 27, 2024
Upgrade PLNT Exane BNP Paribas Neutral Outperform -- $97 Sept. 5, 2024

News

Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
PLNT
Published: February 24, 2026 by: PYMNTS
Sentiment: Positive

Planet Fitness continues to lean on Generation Z engagement to navigate a shifting wellness landscape. The fitness chain reported year-end and quarterly earnings Tuesday (Feb. 24) showing that it had wrapped 2025 with 20.8 million members, while also marking a record-setting 104 club openings during its fourth quarter.

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image for news Planet Fitness Banks on Gen Z and AI Amid Record Club Openings
Planet Fitness: Long-Term Growth Intact, Buy Alert
PLNT
Published: February 24, 2026 by: Seeking Alpha
Sentiment: Positive

Planet Fitness, Inc. entered a long-term Buy zone, with robust expansion plans and current valuation below historical norms at 23x forward EPS. Q4 delivered double beats on revenue ($376.3M, +10.5%) and EPS ($0.83), with strong same-store sales growth of 5.7% and 104 new locations opened. Guidance for 2026 includes 180–190 new clubs and 4–5% comp growth, viewed as conservative, Street selling, but still attractive relative to market expectations at $79.50.

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image for news Planet Fitness: Long-Term Growth Intact, Buy Alert
Planet Fitness, Inc. (PLNT) Q4 2025 Earnings Call Transcript
PLNT
Published: February 24, 2026 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness, Inc. (PLNT) Q4 2025 Earnings Call Transcript

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image for news Planet Fitness, Inc. (PLNT) Q4 2025 Earnings Call Transcript
Pre-Market Rebound
CEG, DDS, HD, KDP, PLNT
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Neutral

Pre-market futures are busy climbing out of the deep hole Monday's market dug for itself, particularly on the blue-chip Dow index. Tariff concerns and possible military conflict with Iran are issues that have not gone away, but neither have they poisoned the well.

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image for news Pre-Market Rebound
Planet Fitness (PLNT) Q4 Earnings: How Key Metrics Compare to Wall Street Estimates
PLNT
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Positive

Although the revenue and EPS for Planet Fitness (PLNT) give a sense of how its business performed in the quarter ended December 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

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image for news Planet Fitness (PLNT) Q4 Earnings: How Key Metrics Compare to Wall Street Estimates
Planet Fitness (PLNT) Q4 Earnings and Revenues Top Estimates
PLNT
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) came out with quarterly earnings of $0.83 per share, beating the Zacks Consensus Estimate of $0.79 per share. This compares to earnings of $0.7 per share a year ago.

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image for news Planet Fitness (PLNT) Q4 Earnings and Revenues Top Estimates
Here's What You Must Know Ahead of Planet Fitness' Q4 Earnings
PLNT
Published: February 19, 2026 by: Zacks Investment Research
Sentiment: Neutral

PLNT gears up for Q4 results with EPS and revenue growth expected, but rising attrition and cost pressures may test the stock's next move.

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image for news Here's What You Must Know Ahead of Planet Fitness' Q4 Earnings
Will Planet Fitness (PLNT) Beat Estimates Again in Its Next Earnings Report?
PLNT
Published: February 17, 2026 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will Planet Fitness (PLNT) Beat Estimates Again in Its Next Earnings Report?
Planet Fitness (PLNT) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
PLNT
Published: February 17, 2026 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Planet Fitness (PLNT) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Planet Fitness and BGC Canada Team Up to Celebrate Pink Shirt Day
PLNT
Published: February 16, 2026 by: GlobeNewsWire
Sentiment: Neutral

TORONTO, Feb. 16, 2026 (GLOBE NEWSWIRE) -- Planet Fitness , one of the largest and fastest-growing franchisors and operators of fitness centers with more members than any other fitness brand, is teaming up with BGC Canada (Boys & Girls Clubs of Canada) to support communities across the country through a nationwide fundraiser in honour of Pink Shirt Day, aligning with Family Day celebrations. From February 16 to 27, all Planet Fitness clubs across Canada will invite members to donate to BGC Canada by visiting their local Planet Fitness front desk or donating online.

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image for news Planet Fitness and BGC Canada Team Up to Celebrate Pink Shirt Day
Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
PLNT
Published: February 13, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Is the Options Market Predicting a Spike in Planet Fitness Stock?
PLNT
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Neutral

Investors need to pay close attention to PLNT stock based on the movements in the options market lately.

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image for news Is the Options Market Predicting a Spike in Planet Fitness Stock?
Buy 4 Discretionary Stocks as Rate Cut Hopes Rise on Easing Inflation
ABNB, AS, CMPR, PLNT
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

AS, CMPR, PLNT and ABNB stand out as easing November inflation revives rate-cut hopes, lifting consumer discretionary stocks with rising earnings estimates.

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image for news Buy 4 Discretionary Stocks as Rate Cut Hopes Rise on Easing Inflation
Buy 4 Outdoor Industry Stocks to Enhance Your Portfolio Returns
DECK, PLNT, POOL, YETI
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

DECK, PLNT, POOL and YETI stand out as outdoor industry plays, backed by brand strength, expansion efforts and steady demand trends.

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image for news Buy 4 Outdoor Industry Stocks to Enhance Your Portfolio Returns
Leisure Industry Shows Strength: 3 Stocks Set to Ride the Upswing
PLNT, TCOM, TNL
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

The Leisure & Recreation Services industry gains from the demand for concerts and strong bookings for cruise operators. Stocks like TCOM, PLNT and TNL are better-positioned to gain from the industry trends.

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image for news Leisure Industry Shows Strength: 3 Stocks Set to Ride the Upswing
Planet Fitness Ends 2025 Strong on Membership Growth & Unit Expansion
PLNT
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive

PLNT ends 2025 with 20.8M members, 181 new clubs and 6.7% same-club sales growth, showing expansion momentum despite a stock dip.

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image for news Planet Fitness Ends 2025 Strong on Membership Growth & Unit Expansion
Planet Fitness, Inc. (PLNT) Presents at ICR Conference 2026 Transcript
PLNT
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness, Inc. (PLNT) Presents at ICR Conference 2026 Transcript

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image for news Planet Fitness, Inc. (PLNT) Presents at ICR Conference 2026 Transcript
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Goldman Sachs Small/Mid Cap Growth Fund Q3 2025 Portfolio Update
ALAB, CRDO, MNDY, NOVT, PIPR, PLNT, SHAK
Published: January 05, 2026 by: Seeking Alpha
Sentiment: Neutral

The Goldman Sachs Small/Mid Cap Growth Fund-Institutional Shares underperformed its benchmark, the Russell 2500 Growth Index (net), during the quarter. We initiated a position in Planet Fitness, Inc. (1.3%), a franchiser and operator of fitness centers, during the quarter. We exited our position in American fast casual restaurant chain, Shake Shack Inc. (0.0%), during the quarter.

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image for news Goldman Sachs Small/Mid Cap Growth Fund Q3 2025 Portfolio Update
Planet Fitness (PLNT) Upgraded to Buy: Here's What You Should Know
PLNT
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).

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image for news Planet Fitness (PLNT) Upgraded to Buy: Here's What You Should Know
PLANET FITNESS, INC. ANNOUNCES UPCOMING CONFERENCE PARTICIPATION
PLNT
Published: December 22, 2025 by: PRNewsWire
Sentiment: Neutral

HAMPTON, N.H. , Dec. 22, 2025 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), today announced that the Company is participating in an upcoming investor conference.

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image for news PLANET FITNESS, INC. ANNOUNCES UPCOMING CONFERENCE PARTICIPATION
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
PLNT
Published: November 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
Peloton vs. Planet Fitness: Which Fitness Stock Has Stronger Upside?
PLNT, PTON
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive

PTON's innovation push and PLNT's steady gym momentum set up a compelling showdown over which stock may offer stronger upside ahead.

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image for news Peloton vs. Planet Fitness: Which Fitness Stock Has Stronger Upside?
Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
PLNT
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
Planet Fitness Banks on Strategic Initiatives Amid High Attrition
PLNT
Published: November 25, 2025 by: Zacks Investment Research
Sentiment: Positive

PLNT leans on franchise growth, marketing strength and digital upgrades even as attrition and rising costs challenge momentum.

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image for news Planet Fitness Banks on Strategic Initiatives Amid High Attrition
PLANET FITNESS, INC. DETAILS STRATEGY TO DRIVE NEXT PHASE OF GLOBAL GROWTH AND ANNOUNCES LONG-TERM FINANCIAL TARGETS AT 2025 INVESTOR DAY
PLNT
Published: November 13, 2025 by: PRNewsWire
Sentiment: Neutral

Company leadership provides updates on strategic imperatives to accelerate member growth and new club expansion HAMPTON, N.H. , Nov. 13, 2025 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), will host its 2025 Investor Day today in Boston, MA.

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image for news PLANET FITNESS, INC. DETAILS STRATEGY TO DRIVE NEXT PHASE OF GLOBAL GROWTH AND ANNOUNCES LONG-TERM FINANCIAL TARGETS AT 2025 INVESTOR DAY
Planet Fitness Franchisees Expand Local Footprint with 100th Club Opening in Greater Los Angeles
PLNT
Published: November 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

LOS ANGELES, Nov. 10, 2025 (GLOBE NEWSWIRE) -- So Cal Gyms, LLC, a Planet Fitness Franchisee, has opened its newest location in Los Angeles in the Hyde Park neighborhood at 3230 W. Slauson Ave.

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image for news Planet Fitness Franchisees Expand Local Footprint with 100th Club Opening in Greater Los Angeles
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: November 10, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

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image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock

About Planet Fitness, Inc. (PLNT)

  • IPO Date 2015-08-06
  • Website https://www.planetfitness.com
  • Industry Leisure
  • CEO Colleen Keating
  • Employees 4173

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.