Planet Fitness, Inc. (PLNT)

US — Consumer Cyclical Sector
Peers: LTH  MOD  AN  MAT  LKQ  BIRK  LEVI  LAD  MUSA  MMYT 

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Key Metrics & Ratings

  • symbol PLNT
  • Rev/Share 15.426
  • Book/Share -2.3272
  • PB -39.528
  • Debt/Equity -13.2225
  • CurrentRatio 2.0824
  • ROIC 0.0942

 

  • MktCap 7764649192.0
  • FreeCF/Share 2.4285
  • PFCF 38.2831
  • PE 37.4083
  • Debt/Assets 0.8421
  • DivYield 0
  • ROE -1.0437

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation PLNT Guggenheim -- Buy -- $130 Dec. 10, 2025
Initiation PLNT UBS -- Buy -- $125 Oct. 17, 2025
Upgrade PLNT Stifel Hold Buy -- $120 May 22, 2025
Initiation PLNT Canaccord Genuity -- Buy -- $120 March 13, 2025
Initiation PLNT Deutsche Bank -- Hold -- $71 Sept. 27, 2024
Upgrade PLNT Exane BNP Paribas Neutral Outperform -- $97 Sept. 5, 2024

News

Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Is the Options Market Predicting a Spike in Planet Fitness Stock?
PLNT
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Neutral

Investors need to pay close attention to PLNT stock based on the movements in the options market lately.

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image for news Is the Options Market Predicting a Spike in Planet Fitness Stock?
Buy 4 Discretionary Stocks as Rate Cut Hopes Rise on Easing Inflation
ABNB, AS, CMPR, PLNT
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

AS, CMPR, PLNT and ABNB stand out as easing November inflation revives rate-cut hopes, lifting consumer discretionary stocks with rising earnings estimates.

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image for news Buy 4 Discretionary Stocks as Rate Cut Hopes Rise on Easing Inflation
Buy 4 Outdoor Industry Stocks to Enhance Your Portfolio Returns
DECK, PLNT, POOL, YETI
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

DECK, PLNT, POOL and YETI stand out as outdoor industry plays, backed by brand strength, expansion efforts and steady demand trends.

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image for news Buy 4 Outdoor Industry Stocks to Enhance Your Portfolio Returns
Leisure Industry Shows Strength: 3 Stocks Set to Ride the Upswing
PLNT, TCOM, TNL
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

The Leisure & Recreation Services industry gains from the demand for concerts and strong bookings for cruise operators. Stocks like TCOM, PLNT and TNL are better-positioned to gain from the industry trends.

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image for news Leisure Industry Shows Strength: 3 Stocks Set to Ride the Upswing
Planet Fitness Ends 2025 Strong on Membership Growth & Unit Expansion
PLNT
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Positive

PLNT ends 2025 with 20.8M members, 181 new clubs and 6.7% same-club sales growth, showing expansion momentum despite a stock dip.

Read More
image for news Planet Fitness Ends 2025 Strong on Membership Growth & Unit Expansion
Planet Fitness, Inc. (PLNT) Presents at ICR Conference 2026 Transcript
PLNT
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness, Inc. (PLNT) Presents at ICR Conference 2026 Transcript

Read More
image for news Planet Fitness, Inc. (PLNT) Presents at ICR Conference 2026 Transcript
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Goldman Sachs Small/Mid Cap Growth Fund Q3 2025 Portfolio Update
ALAB, CRDO, MNDY, NOVT, PIPR, PLNT, SHAK
Published: January 05, 2026 by: Seeking Alpha
Sentiment: Neutral

The Goldman Sachs Small/Mid Cap Growth Fund-Institutional Shares underperformed its benchmark, the Russell 2500 Growth Index (net), during the quarter. We initiated a position in Planet Fitness, Inc. (1.3%), a franchiser and operator of fitness centers, during the quarter. We exited our position in American fast casual restaurant chain, Shake Shack Inc. (0.0%), during the quarter.

Read More
image for news Goldman Sachs Small/Mid Cap Growth Fund Q3 2025 Portfolio Update
Planet Fitness (PLNT) Upgraded to Buy: Here's What You Should Know
PLNT
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).

Read More
image for news Planet Fitness (PLNT) Upgraded to Buy: Here's What You Should Know
PLANET FITNESS, INC. ANNOUNCES UPCOMING CONFERENCE PARTICIPATION
PLNT
Published: December 22, 2025 by: PRNewsWire
Sentiment: Neutral

HAMPTON, N.H. , Dec. 22, 2025 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), today announced that the Company is participating in an upcoming investor conference.

Read More
image for news PLANET FITNESS, INC. ANNOUNCES UPCOMING CONFERENCE PARTICIPATION
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
PLNT
Published: November 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Why Planet Fitness (PLNT) is a Top Momentum Stock for the Long-Term
Peloton vs. Planet Fitness: Which Fitness Stock Has Stronger Upside?
PLNT, PTON
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive

PTON's innovation push and PLNT's steady gym momentum set up a compelling showdown over which stock may offer stronger upside ahead.

Read More
image for news Peloton vs. Planet Fitness: Which Fitness Stock Has Stronger Upside?
Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
PLNT
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Why Planet Fitness (PLNT) is a Top Growth Stock for the Long-Term
Planet Fitness Banks on Strategic Initiatives Amid High Attrition
PLNT
Published: November 25, 2025 by: Zacks Investment Research
Sentiment: Positive

PLNT leans on franchise growth, marketing strength and digital upgrades even as attrition and rising costs challenge momentum.

Read More
image for news Planet Fitness Banks on Strategic Initiatives Amid High Attrition
PLANET FITNESS, INC. DETAILS STRATEGY TO DRIVE NEXT PHASE OF GLOBAL GROWTH AND ANNOUNCES LONG-TERM FINANCIAL TARGETS AT 2025 INVESTOR DAY
PLNT
Published: November 13, 2025 by: PRNewsWire
Sentiment: Neutral

Company leadership provides updates on strategic imperatives to accelerate member growth and new club expansion HAMPTON, N.H. , Nov. 13, 2025 /PRNewswire/ -- Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), will host its 2025 Investor Day today in Boston, MA.

Read More
image for news PLANET FITNESS, INC. DETAILS STRATEGY TO DRIVE NEXT PHASE OF GLOBAL GROWTH AND ANNOUNCES LONG-TERM FINANCIAL TARGETS AT 2025 INVESTOR DAY
Planet Fitness Franchisees Expand Local Footprint with 100th Club Opening in Greater Los Angeles
PLNT
Published: November 10, 2025 by: GlobeNewsWire
Sentiment: Neutral

LOS ANGELES, Nov. 10, 2025 (GLOBE NEWSWIRE) -- So Cal Gyms, LLC, a Planet Fitness Franchisee, has opened its newest location in Los Angeles in the Hyde Park neighborhood at 3230 W. Slauson Ave.

Read More
image for news Planet Fitness Franchisees Expand Local Footprint with 100th Club Opening in Greater Los Angeles
Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
PLNT
Published: November 10, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.

Read More
image for news Here's Why Planet Fitness (PLNT) is a Strong Growth Stock
Planet Fitness, Inc. (PLNT) Q3 2025 Earnings Call Transcript
PLNT
Published: November 06, 2025 by: Seeking Alpha
Sentiment: Neutral

Planet Fitness, Inc. ( PLNT ) Q3 2025 Earnings Call November 6, 2025 8:00 AM EST Company Participants Stacey Caravella - Vice President of Investor Relations Colleen Keating - CEO & Director Jay Stasz - Chief Financial Officer Conference Call Participants John Heinbockel - Guggenheim Securities, LLC, Research Division Sharon Zackfia - William Blair & Company L.L.C., Research Division Jonathan Komp - Robert W.

Read More
image for news Planet Fitness, Inc. (PLNT) Q3 2025 Earnings Call Transcript
Planet Fitness Hosts Seventh Annual FREE Thanksgiving Turkey Giveaway in Atlanta, Nov. 24
PLNT
Published: November 05, 2025 by: GlobeNewsWire
Sentiment: Neutral

500 free turkeys will be distributed to local residents and club members while supplies last 500 free turkeys will be distributed to local residents and club members while supplies last

Read More
image for news Planet Fitness Hosts Seventh Annual FREE Thanksgiving Turkey Giveaway in Atlanta, Nov. 24
3 Leisure Stocks Set to Pull Off a Beat This Earnings Season
MCFT, MLCO, PLNT
Published: November 05, 2025 by: Zacks Investment Research
Sentiment: Positive

MasterCraft, Melco Resorts and Planet Fitness are poised for earnings beats as strong demand, innovation and expansion drive sector momentum.

Read More
image for news 3 Leisure Stocks Set to Pull Off a Beat This Earnings Season
Ahead of Planet Fitness (PLNT) Q3 Earnings: Get Ready With Wall Street Estimates for Key Metrics
PLNT
Published: November 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Planet Fitness (PLNT) for the quarter ended September 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

Read More
image for news Ahead of Planet Fitness (PLNT) Q3 Earnings: Get Ready With Wall Street Estimates for Key Metrics
Planet Fitness (PLNT) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
PLNT
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Planet Fitness (PLNT) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Buy These 5 Health and Fitness Stocks for a Stable Portfolio in Q4
DOCS, PFGC, PLNT, PTON, UNFI
Published: October 29, 2025 by: Zacks Investment Research
Sentiment: Positive

DOCS, PLNT, UNFI, PTON and PFGC are five health and fitness stocks with growth potential, diversified revenue and resilient demand.

Read More
image for news Buy These 5 Health and Fitness Stocks for a Stable Portfolio in Q4
Basic-Fit: Like Buying Planet Fitness At 80% Discount
BSFFF, PLNT
Published: October 22, 2025 by: Seeking Alpha
Sentiment: Positive

Basic-Fit (BFIT/BSFFF), Europe's largest gym operator, offers strong growth, founder-led management, and trades at a deep discount to Planet Fitness (PLNT). BFIT is expanding rapidly, introducing a franchise model, and boasts higher member retention and lower leverage than PLNT, supporting its investment appeal. Key risks include pandemic-related closures in Europe and execution of the new franchise model, but BFIT's financial discipline and growth strategy mitigate concerns.

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image for news Basic-Fit: Like Buying Planet Fitness At 80% Discount
UBS initiates coverage on fitness stocks as consumers increasingly prioritize health and wellness
PLNT
Published: October 17, 2025 by: Proactive Investors
Sentiment: Positive

UBS has initiated coverage on a group of fitness stocks, assigning ‘Buy' ratings to Planet Fitness (NYSE:PLNT) and Life Time (NYSE:LTH) and ‘Neutral' ratings to Xponential Fitness (NYSE:XPOF) and Modern Golf (NYSE:MODG). They noted growing consumer interest in health and wellness, especially among Gen Z, with 82% of US consumers now considering health and wellness a top priority, up from 50% in 2022.

Read More
image for news UBS initiates coverage on fitness stocks as consumers increasingly prioritize health and wellness
Planet Fitness (PLNT) Loses 7.9% in 4 Weeks, Here's Why a Trend Reversal May be Around the Corner
PLNT
Published: October 14, 2025 by: Zacks Investment Research
Sentiment: Negative

The heavy selling pressure might have exhausted for Planet Fitness (PLNT) as it is technically in oversold territory now. In addition to this technical measure, strong agreement among Wall Street analysts in revising earnings estimates higher indicates that the stock is ripe for a trend reversal.

Read More
image for news Planet Fitness (PLNT) Loses 7.9% in 4 Weeks, Here's Why a Trend Reversal May be Around the Corner
All You Need to Know About Planet Fitness (PLNT) Rating Upgrade to Buy
PLNT
Published: October 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Planet Fitness (PLNT) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Read More
image for news All You Need to Know About Planet Fitness (PLNT) Rating Upgrade to Buy
Planet Fitness Franchise Groups Raise Over $62,000 to benefit lifesaving mission of St. Jude Children's Research Hospital
PLNT
Published: September 23, 2025 by: GlobeNewsWire
Sentiment: Neutral

CAMP HILL, Pa., Sept. 23, 2025 (GLOBE NEWSWIRE) -- Today, several leading Planet Fitness franchise groups, including National Fitness Partners (NFP), Taymax, and TG3E, announced their month-long campaign to benefit St. Jude Children's Research Hospital raised more than $62,700 to support the life-saving mission of St. Jude: Finding cures and saving children. This is the second year that Planet Fitness franchise groups have fundraised to support St. Jude. During the June campaign, these franchise groups encouraged their members to donate to St. Jude at their 400+ Planet Fitness locations through donations at the register or by using a QR code. …

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image for news Planet Fitness Franchise Groups Raise Over $62,000 to benefit lifesaving mission of St. Jude Children's Research Hospital

About Planet Fitness, Inc. (PLNT)

  • IPO Date 2015-08-06
  • Website https://www.planetfitness.com
  • Industry Leisure
  • CEO Colleen Keating
  • Employees 4173

Planet Fitness, Inc., together with its subsidiaries, franchises and operates fitness centers under the Planet Fitness brand. It operates through Franchise, Corporate-Owned Stores, and Equipment segments. The Franchise segment is involved in franchising business in the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The Corporate-Owned Stores segment operates corporate-owned stores in the United States and Canada. The Equipment segment engages in the sale of fitness equipment to franchisee-owned stores in the United States and Canada. As of December 31,2021, the company had 2,254 stores in 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, and Australia. Planet Fitness, Inc. was founded in 1992 and is headquartered in Hampton, New Hampshire.