NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: DECK  ONON  SKX  SHOO  CROX  DBI  ADDDF 

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Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.3598
  • Book/Share 8.9477
  • PB 8.3474
  • Debt/Equity 0.8339
  • CurrentRatio 2.2111
  • ROIC 0.1157

 

  • MktCap 110309943403.0
  • FreeCF/Share 2.213
  • PFCF 33.7546
  • PE 34.2637
  • Debt/Assets 0.3012
  • DivYield 0.021
  • ROE 0.2333

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade NKE JP Morgan Neutral Overweight -- $93 July 28, 2025
Downgrade NKE DZ Bank Buy Hold -- $76 July 10, 2025
Upgrade NKE Argus Hold Buy -- $85 July 1, 2025
Upgrade NKE HSBC Securities Hold Buy -- $80 June 27, 2025
Reiterated NKE Needham -- Buy $66 $78 June 27, 2025
Reiterated NKE Needham -- Buy $75 $66 June 18, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $80 $70 May 6, 2025
Downgrade NKE Wells Fargo Overweight Equal Weight -- $55 April 30, 2025
Initiation NKE Berenberg -- Hold -- $58 April 15, 2025
Reiterated NKE Needham -- Buy $80 $75 March 21, 2025

News

Baby Boomers: 2 Dow Dividend Stocks Worth Rotating Into After a Volatile Quarter
HD, NKE
Published: May 23, 2025 by: 24/7 Wall Street
Sentiment: Negative

Some of the Dow Jones Industrial Average's year-to-date laggards are worth looking into for a shot at deeper value.

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image for news Baby Boomers: 2 Dow Dividend Stocks Worth Rotating Into After a Volatile Quarter
Adidas, Puma expected to hike prices due to tariffs following Nike's lead: ‘Moment they were waiting for'
NKE
Published: May 22, 2025 by: New York Post
Sentiment: Negative

The key footwear and clothing manufacturing hub of Vietnam faces the threat of a steep 46% tariff returning in July.

Read More
image for news Adidas, Puma expected to hike prices due to tariffs following Nike's lead: ‘Moment they were waiting for'
Bill Ackman Now Has $12 Billion In Just 11 Stocks
NKE, UBER
Published: May 22, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Bill Ackman's hedge fund, Pershing Square Holdings, is well-known for concentrating bets in fewer than a dozen names at any given time.

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image for news Bill Ackman Now Has $12 Billion In Just 11 Stocks
Nike to Resume Selling on Amazon, Ups Prices Amid Tariffs, Reports Say
NKE
Published: May 22, 2025 by: Investopedia
Sentiment: Negative

Nike (NKE) is reportedly resuming the sale of its products on Amazon (AMZN), with the sportswear giant also set to hike prices amid President Donald Trump's tariffs.

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image for news Nike to Resume Selling on Amazon, Ups Prices Amid Tariffs, Reports Say
Nike to Resume Selling on Amazon for First Time Since 2019. The Stock Rises.
AMZN, NKE
Published: May 22, 2025 by: Barrons
Sentiment: Positive

Amazon said it was ‘working directly with Nike to source their products' after a five-year absence.

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image for news Nike to Resume Selling on Amazon for First Time Since 2019. The Stock Rises.
Nike price hike lifts JD Sports shares
JDDSF, JDSPY, NKE
Published: May 22, 2025 by: Proactive Investors
Sentiment: Positive

Shares in JD Sports Fashion PLC (LSE:JD.) rose 3.5% in early trading, buoyed by news that Nike will raise prices on a range of its footwear and apparel from 1 June.

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image for news Nike price hike lifts JD Sports shares
Here come the price hikes: Nike reportedly is increasing prices by up to 7%.
NKE
Published: May 22, 2025 by: Market Watch
Sentiment: Neutral

Nike reportedly is hiking prices by as much as 7%, according to various media reports, though the apparel maker is not tying the cost increases directly to tariffs.

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image for news Here come the price hikes: Nike reportedly is increasing prices by up to 7%.
Nike to Sell Products on Amazon Following Five-Year Absence
AMZN, NKE
Published: May 21, 2025 by: WSJ
Sentiment: Positive

A spokesperson for Amazon said the move will expand its selection for U.S. consumers beyond Nike inventory offered by independent sellers in the last several years.

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image for news Nike to Sell Products on Amazon Following Five-Year Absence
Nike to resume selling directly on Amazon for first time since 2019
AMZN, NKE
Published: May 21, 2025 by: CNBC
Sentiment: Positive

Nike confirmed on Wednesday that its shoes are returning to Amazon. The company stopped selling its goods wholesale on Amazon six years ago as part of a push to distribute more directly to customers and maintain greater control over the experience.

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image for news Nike to resume selling directly on Amazon for first time since 2019
How Does The Dick's-Foot Locker Merger Impact Nike's Valuation?
NKE
Published: May 21, 2025 by: Forbes
Sentiment: Neutral

Note: Nike's FY'24 concluded on May 31, 2024.

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image for news How Does The Dick's-Foot Locker Merger Impact Nike's Valuation?
Arc'teryx, Salomon parent is doing what Nike isn't: growing ‘very well' in China
NKE
Published: May 20, 2025 by: Market Watch
Sentiment: Positive

Amer Sports' stock rockets toward a record as sports equipment and apparel maker's brands are winning in China's fast-growing premium sports and outdoor market.

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image for news Arc'teryx, Salomon parent is doing what Nike isn't: growing ‘very well' in China
NKE or DECK: Which Athletic Footwear Stock Should You Bet On?
DECK, NKE
Published: May 20, 2025 by: Zacks Investment Research
Sentiment: Positive

The competition in the athletic footwear space is heating up, with two key players — NIKE Inc. NKE and Deckers Outdoor Corporation DECK — drawing investor attention. While NIKE leans on its global brand power and deep product portfolio, Deckers is gaining traction with strong growth from brands like HOKA and UGG.

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image for news NKE or DECK: Which Athletic Footwear Stock Should You Bet On?
Bath & Body Works names recent Nike executive as its new CEO, effective immediately
BBWI, NKE
Published: May 19, 2025 by: CNBC
Sentiment: Positive

Bath & Body Works has named Daniel Heaf as its new CEO, effectively immediately, replacing Gina Boswell. Heaf was most recently Nike's chief transformation and strategy officer until his role was eliminated by the sneaker giant's new CEO Elliott Hill.

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image for news Bath & Body Works names recent Nike executive as its new CEO, effective immediately
Wall Street Analysts See Nike as a Winner in Dick's-Foot Locker Deal
NKE
Published: May 15, 2025 by: Investopedia
Sentiment: Positive

Wall Street analysts see Nike (NKE) as a key beneficiary from Dick's Sporting Goods (DKS) acquiring Foot Locker (FL) in a deal valued at around $2.4 billion.

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image for news Wall Street Analysts See Nike as a Winner in Dick's-Foot Locker Deal
Here is What to Know Beyond Why NIKE, Inc. (NKE) is a Trending Stock
NKE
Published: May 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Here is What to Know Beyond Why NIKE, Inc. (NKE) is a Trending Stock
Apple & Nike Bounce on China Tariff News: A Closer Look
AAPL, NKE
Published: May 14, 2025 by: Zacks Investment Research
Sentiment: Negative

In a big de-escalation of recent trade tensions, the US and China have recently agreed to a 90-day truce that significantly lowers tariffs on hundreds of billions of dollars in goods. Apple and Nike shares found much-needed relief on the news.

Read More
image for news Apple & Nike Bounce on China Tariff News: A Closer Look
Nike and 3 More Top Stocks for the U.S.-China Tariffs Pause
NKE, FIVE, SN, YETI
Published: May 12, 2025 by: Barrons
Sentiment: Positive

Nike, Yeti, SharkNinja, and Five Below are Buys right now. So are chip, auto, and manufacturing names, experts said.

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image for news Nike and 3 More Top Stocks for the U.S.-China Tariffs Pause
Final Trade: AAPL, NKE, XLP
AAPL, NKE
Published: May 07, 2025 by: CNBC Television
Sentiment: Neutral

The final trades of the day with CNBC's Melissa Lee and the Fast Money traders.

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image for news Final Trade: AAPL, NKE, XLP
Footwear giants Nike, Adidas and others ask Trump for tariff exemption
ADDYY, NKE
Published: May 02, 2025 by: CNBC
Sentiment: Negative

A major footwear trade group sent a letter to President Donald Trump this week asking him to exempt shoes from his so-called "reciprocal tariffs." Brands like Nike, Adidas and Skechers co-signed the letter.

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image for news Footwear giants Nike, Adidas and others ask Trump for tariff exemption
Is Trending Stock NIKE, Inc. (NKE) a Buy Now?
NKE
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Is Trending Stock NIKE, Inc. (NKE) a Buy Now?
Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?
DECK, NKE
Published: April 29, 2025 by: The Motley Fool
Sentiment: Negative

Nike (NKE 0.46%) and Deckers Outdoor (DECK 2.42%) are two stocks that have been struggling this year. The former is down 24%, while the latter has nosedived a whopping 46%.

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image for news Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?
Nike: Undervalued On Overblown Fears (Initiate With Buy)
NKE
Published: April 29, 2025 by: Seeking Alpha
Sentiment: Neutral

Nike's stock has dropped over 35% YTD, but the brand's innovation and sticky contracts ensure long-term staying power despite recent competition and revenue stagnation. Competitors like On and Hoka are not penetrating deeply enough into the running community to disrupt Nike's dominant position across all shoe categories. Nike's Vaporfly, AlphaFly, and DragonFly series have redefined high-performance running shoes, proving the company's ongoing innovation and market leadership.

Read More
image for news Nike: Undervalued On Overblown Fears (Initiate With Buy)
Here's How Tariffs Could Affect This Industry Giant. Should Investors Be Worried?
NKE
Published: April 28, 2025 by: The Motley Fool
Sentiment: Neutral

Nike (NKE -0.83%) is still regarded as the leader in the sportswear industry, but investors know that it's been a rough few years for the Swoosh.

Read More
image for news Here's How Tariffs Could Affect This Industry Giant. Should Investors Be Worried?
NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?
NKE
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Negative

NKE builds for long-term growth with innovation and brand focus. However, near-term pressures and slowing momentum call for investor caution.

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image for news NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?
This S&P 500 Stock Is Down 68%: Should You Buy It Now and Hold for 20 Years?
NKE
Published: April 27, 2025 by: The Motley Fool
Sentiment: Negative

Because of how well it represents the performance of the overall stock market, investors seem to always have their eyes on the S&P 500 index. This benchmark contains some of the largest and most profitable companies in the U.S. Despite its solid long-term track record, it has been under pressure in the past couple months due to economic worries.

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image for news This S&P 500 Stock Is Down 68%: Should You Buy It Now and Hold for 20 Years?
Nike, Air Products, Pepsi: Why this portfolio manger is watching these 3 stocks
APD, NKE, PEP
Published: April 27, 2025 by: Yahoo Finance
Sentiment: Neutral

Everyone is looking for an edge in the market. With earnings season underway, Rockland Trust vice president and portfolio manager Karl Farmer shares three stocks he is keeping an eye on.

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image for news Nike, Air Products, Pepsi: Why this portfolio manger is watching these 3 stocks
Why It's So Difficult for Robots to Make Your Nike Sneakers
NKE
Published: April 21, 2025 by: WSJ
Sentiment: Negative

The shoe giant's effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a cautionary tale.

Read More
image for news Why It's So Difficult for Robots to Make Your Nike Sneakers
Why It's So Difficult for Robots to Make Your Nike Sneakers
NKE
Published: April 21, 2025 by: WSJ
Sentiment: Negative

The shoe giant's effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a cautionary tale.

Read More
image for news Why It's So Difficult for Robots to Make Your Nike Sneakers
Why It's So Difficult for Robots to Make Your Nike Sneakers
NKE
Published: April 21, 2025 by: WSJ
Sentiment: Negative

The shoe giant's effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a cautionary tale.

Read More
image for news Why It's So Difficult for Robots to Make Your Nike Sneakers
NIKE's Jordan Air Rev Brings Flight Lock System to Aid Golfers' Move
NKE
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's Jordan Brand Air Rev comes up with Flight Lock technology to bring a customizable system of containment to aid golfers.

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image for news NIKE's Jordan Air Rev Brings Flight Lock System to Aid Golfers' Move

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.