NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: SBUX  SE  ORLY  ABNB  RCL  MAR  RACE  MELI  ROST  AZO 

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Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.4506
  • Book/Share 9.121
  • PB 7.1692
  • Debt/Equity 0.8213
  • CurrentRatio 2.1903
  • ROIC 0.105

 

  • MktCap 96659068061.0
  • FreeCF/Share 2.0378
  • PFCF 32.1233
  • PE 33.3523
  • Debt/Assets 0.2963
  • DivYield 0.0246
  • ROE 0.2116

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade NKE Wells Fargo Equal Weight Overweight -- $75 Nov. 13, 2025
Initiation NKE BTIG Research -- Buy -- $100 Oct. 15, 2025
Upgrade NKE KeyBanc Capital Markets Sector Weight Overweight -- $90 Oct. 2, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $70 $75 Sept. 23, 2025
Upgrade NKE RBC Capital Mkts Sector Perform Outperform -- $90 Sept. 18, 2025
Upgrade NKE TD Cowen Hold Buy -- $85 Sept. 10, 2025
Upgrade NKE JP Morgan Neutral Overweight -- $93 July 28, 2025
Downgrade NKE DZ Bank Buy Hold -- $76 July 10, 2025
Upgrade NKE Argus Hold Buy -- $85 July 1, 2025
Reiterated NKE Needham -- Buy $66 $78 June 27, 2025

News

NIKE's E-Commerce Momentum Builds: Is it Enough to Offset Retail Woes?
NKE
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's digital push gains pace with premium online strategies, but retail softness and China recovery remain hurdles.

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image for news NIKE's E-Commerce Momentum Builds: Is it Enough to Offset Retail Woes?
Top 50 High-Quality Dividend Stocks For August 2025
AAPL, ACN, ALLE, AMAT, APH, CTAS, DHI, DKS, DPZ, EOG, FAST, FDS, GGG, GRMN, GWW, HCA, HD, HSY, JKHY, KLAC, LECO, LLY, LRCX, MA, MKTX, MLI, MPWR, MSCI, MSFT, NKE, NTES, NXPI, ODFL, PAYX, POOL, QCOM, RACE, RMD, ROL, ROST, SBUX, SCHD, SPY, TJX, TSCO, TT, TTC, V, WSM, WSO, WST, ZTS
Published: August 06, 2025 by: Seeking Alpha
Sentiment: Positive

My investable universe of 50 high-quality dividend growth stocks aims to identify attractive opportunities based on valuation and future return potential. Currently, 20 stocks offer an estimated future return of at least 10%, with 10 of these also appearing potentially undervalued by my Free Cash Flow model. Top highlighted stocks like MKTX, RACE, RMD, MSCI, and TTC combine strong free cash flow growth, attractive valuations, and double-digit return estimates.

Read More
image for news Top 50 High-Quality Dividend Stocks For August 2025
An options trade that bets on Deckers gaining market share on Nike
DECK, NKE
Published: August 04, 2025 by: CNBC
Sentiment: Positive

Options trader Michael Khouw breaks down this Deckers-Nike "pair" trade.

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image for news An options trade that bets on Deckers gaining market share on Nike
Nike Offers A Step Up In Value From Here
NKE
Published: August 01, 2025 by: Seeking Alpha
Sentiment: Positive

Nike's fundamentals have deteriorated, but recent management changes and innovation efforts offer a path to recovery and renewed growth. Despite significant stock appreciation, I see further, though more modest, upside potential, justifying my continued soft "buy" rating. Valuation is elevated versus peers, but only modest profit and cash flow improvements are needed for fair value based on historical norms.

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image for news Nike Offers A Step Up In Value From Here
Wholesale Recovery Spurs at NIKE: Early Signs or Short-Lived Lift?
NKE
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE sees early signs of wholesale recovery as it revamps strategies and deepens retail partnerships. However, challenges linger.

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image for news Wholesale Recovery Spurs at NIKE: Early Signs or Short-Lived Lift?
ADDYY vs. NKE: Which Stock Is the Better Value Option?
ADDYY, NKE
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors looking for stocks in the Shoes and Retail Apparel sector might want to consider either Adidas AG (ADDYY) or Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?

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image for news ADDYY vs. NKE: Which Stock Is the Better Value Option?
Higher Consumer Confidence Could Benefit These 3 Retail Stocks
NKE, ONON, ROST
Published: July 31, 2025 by: MarketBeat
Sentiment: Positive

As the market stays near its all-time highs, understanding and breaking down the fundamental data becomes more important than ever for investors. With this in mind, there are typically two sets of data that truly drive the view and performance of the different sectors of the economy: first, the business data, and then the consumer data to balance the supply and demand equation.

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image for news Higher Consumer Confidence Could Benefit These 3 Retail Stocks
The Big 3: NFLX, C, NKE
NFLX, NKE
Published: July 30, 2025 by: Schwab Network
Sentiment: Neutral

"The decline has begun" for Netflix (NFLX), says @Theotrade's Don Kaufman, offering his bearish perspective on the streaming giant after its more than 10% fall off all-time highs. He sees "no place to go" but down for Citigroup (C) as it rallies over 70% off April lows, while offering a bullish take on Nike (NKE).

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image for news The Big 3: NFLX, C, NKE
Is Trending Stock NIKE, Inc. (NKE) a Buy Now?
NKE
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Is Trending Stock NIKE, Inc. (NKE) a Buy Now?
Nike loses head of North America women's business to Athleta
NKE
Published: July 29, 2025 by: CNBC
Sentiment: Negative

Athleta poached top Nike executive Maggie Gauger to become its next CEO — its third in two years. Gauger led Nike's women's business in North America and her departure is a blow to the sneaker giant, which is trying to grow its women's segment.

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image for news Nike loses head of North America women's business to Athleta
Gap Replaces Athleta CEO With Nike Exec. It's Another Reset.
NKE
Published: July 29, 2025 by: Barrons
Sentiment: Neutral

Chris Blakeslee will step down on Friday. His successor is Maggie Gauger, who headed Nike's North America Women's business.

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image for news Gap Replaces Athleta CEO With Nike Exec. It's Another Reset.
Top Stock Movers Now: Nike, Cheniere Energy, Revvity, and More
LNG, NKE, RVTY
Published: July 28, 2025 by: Investopedia
Sentiment: Positive

U.S. equities were mhigher at midday after President Donald Trump and European Commission President Ursula von der Leyen announced a new trade agreement between the U.S. and the European Union. The Dow Jones Industrial Average, Nasdaq, and S&P 500 all rose.

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image for news Top Stock Movers Now: Nike, Cheniere Energy, Revvity, and More
Nike Stock At 5-Month Highs After Bull Note
NKE
Published: July 28, 2025 by: Schaeffers Research
Sentiment: Positive

Athletic retail giant Nike Inc (NYSE:NKE) is 2.1% higher to trade at $77.85, after landing an upgrade to "overweight" from "neutral" at J.P.

Read More
image for news Nike Stock At 5-Month Highs After Bull Note
Nike's stock jumps after an analyst says ‘just buy it' ahead of soccer World Cup
NKE
Published: July 28, 2025 by: Market Watch
Sentiment: Positive

Nike's stock extends its recent surge after J.P. Morgan upgraded it to overweight from neutral.

Read More
image for news Nike's stock jumps after an analyst says ‘just buy it' ahead of soccer World Cup
NIKE's Inventory Cleanup Continues: Is it Too Little, Too Late?
NKE
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Negative

NKE relies heavily on discounting to clear aging inventory. Yet, digital slumps and brand risks cast doubt on its turnaround.

Read More
image for news NIKE's Inventory Cleanup Continues: Is it Too Little, Too Late?
NKE Rallies 19% in a Month: Time to Buy the Hype or Wait for Proof?
NKE
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Positive

NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

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image for news NKE Rallies 19% in a Month: Time to Buy the Hype or Wait for Proof?
Nike: The Moat Is Fading
NKE
Published: July 21, 2025 by: Seeking Alpha
Sentiment: Neutral

I recommend a hold rating based on falling revenue and headwinds despite a turnaround signaled. Nike has a moat over its competitors, which justifies its high P/E, but the moat is fading and now suggests overvaluation. Next quarter's earnings for Nike are vital to show whether the turnaround will come to fruition.

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image for news Nike: The Moat Is Fading
Can NIKE's International Unit Outrun Global Retail Volatility?
NKE
Published: July 17, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's global reach faces near-term strain from weak demand and cost pressures, but long-term strategy fuels recovery hopes.

Read More
image for news Can NIKE's International Unit Outrun Global Retail Volatility?
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
NKE
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Why Nike Stock Dropped on Friday
NKE
Published: July 11, 2025 by: The Motley Fool
Sentiment: Negative

Shares of shoes and sportswear company Nike (NKE -2.49%) gained 1.4% on Thursday before turning tail and losing nearly twice that much Friday. As of 12:45 p.m.

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image for news Why Nike Stock Dropped on Friday
NIKE Stock Lags: Will Innovation & Brand Power Spark a Rebound?
NKE
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE beats on earnings but slumps on revenues as it doubles down on innovation to revive growth and brand strength.

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image for news NIKE Stock Lags: Will Innovation & Brand Power Spark a Rebound?
Trader Tracker: Brian Belski sells Nike, Prologis & Restaurant Brands and buys Lululemon
LULU, NKE, PLD, QSR
Published: July 08, 2025 by: CNBC Television
Sentiment: Neutral

Brian Belski, Chief Investment Strategist at BMO Capital Markets, joins 'Halftime Report' to detail his latest portfolio moves.

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image for news Trader Tracker: Brian Belski sells Nike, Prologis & Restaurant Brands and buys Lululemon
NIKE vs. lululemon: Which Stock Wins the Activewear Showdown?
LULU, NKE
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE eyes a comeback as it sharpens execution with sport-led innovation, while LULU drives growth via global reach and product expansion.

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image for news NIKE vs. lululemon: Which Stock Wins the Activewear Showdown?
These Were The 2 Best-Performing Stocks in the Dow Jones Industrial Average in June 2025
GS, NKE
Published: July 04, 2025 by: The Motley Fool
Sentiment: Positive

June was another banner month for the stock market as investors reacted to solid economic data, diminishing concerns about the trade war, and an update from the Fed that showed it still planned to cut rates twice this year.

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image for news These Were The 2 Best-Performing Stocks in the Dow Jones Industrial Average in June 2025
Footwear Demand Cools: Can NIKE Keep Its Lead in the Sneaker Game?
NKE
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE faces soft demand for classic footwear, offset by growth in performance lines and sportswear innovation.

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image for news Footwear Demand Cools: Can NIKE Keep Its Lead in the Sneaker Game?
Adidas tipped outdo Nike
ADDYY, NKE
Published: July 03, 2025 by: Proactive Investors
Sentiment: Positive

Adidas AG (OTCQX:ADDYY) has been upgraded UBS, which sees the German sportswear giant as better positioned than Nike, citing product strength and operational improvements. Recent underperformance against the American brand (adidas down 8% versus Nike up 13%) is not seen as fundamental at UBS.

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image for news Adidas tipped outdo Nike
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
Nike and Other Retail Stocks Climb as Trump Strikes Trade Deal With Vietnam
NKE
Published: July 02, 2025 by: Investopedia
Sentiment: Positive

Shares of Nike (NKE), Wayfair (W), and other retailers with a significant production footprint in Vietnam rose Wednesday as President Trump said the U.S. reached a trade deal with the country.

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image for news Nike and Other Retail Stocks Climb as Trump Strikes Trade Deal With Vietnam
Nike investors welcome US-Vietnam trade deal
NKE
Published: July 02, 2025 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, ETR:NKE) shares moved higher after US President Donald Trump announced that the country has reached a trade deal with Vietnam. Vietnam is a key sourcing country for Nike's footwear production, which accounts for a significant portion of its supply chain.

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image for news Nike investors welcome US-Vietnam trade deal
Is It Time for NIKE and Target to Shine Again?
NKE, TGT
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Neutral

A few popular socks, NIKE NKE and Target TGT have faced notable pressure over recent years, underperforming in a big way and regularly posting weaker-than-expected results.

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image for news Is It Time for NIKE and Target to Shine Again?

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.