NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: SBUX  SE  ORLY  ABNB  RCL  MAR  RACE  MELI  ROST  AZO 

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News

How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
NKE, ONON, RVLV
Published: March 19, 2026 by: Investopedia
Sentiment: Negative

Conflict in the Middle East has disrupted shipping lanes and caused oil prices to spike, raising the risk of ripple effects that hit stock portfolios halfway around the world.

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image for news How To Know Which Consumer Stocks the Iran War Has Put Most at Risk
Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
NKE
Published: March 19, 2026 by: Proactive Investors
Sentiment: Negative

Investors are bracing for a subdued earnings report from Nike Inc (NYSE:NKE, XETRA:NKE), with UBS analysts warning the upcoming release is unlikely to shift sentiment meaningfully as demand remains soft across key regions. UBS said its channel checks point to “lackluster” global sales momentum through March, leading the bank to expect roughly in-line third-quarter earnings per share.

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image for news Nike faces muted expectations ahead of earnings as UBS flags soft sales trends
Nike Circuit Goes Next Gen: Bringing AIM Sports Group's AIM+ Platform to All Youth Volleyball Events
NKE
Published: March 03, 2026 by: Business Wire
Sentiment: Neutral

CLEVELAND--(BUSINESS WIRE)-- #AIM--The Nike Circuit, a leading national boys and girls volleyball event operator, has announced AIM Sports Group as its exclusive digital partner, and will continue to feature AIM+ at all Nike Circuit events through the summer of 2027. AIM+ is a first-to-market, fully integrated digital ecosystem designed to revolutionize the youth sports experience for players, coaches, parents, fans, and recruiters – transforming how sports are experienced at the youth level. The part.

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image for news Nike Circuit Goes Next Gen: Bringing AIM Sports Group's AIM+ Platform to All Youth Volleyball Events
5 Shoes & Retail Apparel Stocks Capitalizing on Premiumization Trends
ADDYY, BIRK, CAL, CRI, NKE
Published: February 27, 2026 by: Zacks Investment Research
Sentiment: Positive

The Shoes & Retail Apparel industry players are riding premiumization and digital momentum, but rising costs and promotions test margins. Stocks like NKE, ADDYY, BIRK, CRI and CAL are positioned for growth.

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image for news 5 Shoes & Retail Apparel Stocks Capitalizing on Premiumization Trends
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
NKE
Published: February 26, 2026 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Higher Tariffs and Production Costs: Is NIKE Ready to Adapt?
NKE
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Neutral

NKE faces $1.5B in tariff-driven costs, squeezing margins and profits as it ramps up efficiency moves to steady fiscal 2026 performance.

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image for news Higher Tariffs and Production Costs: Is NIKE Ready to Adapt?
The Big 3: SPY, NKE, NEE
NKE, NEE, SPY
Published: February 18, 2026 by: Schwab Network
Sentiment: Neutral

"Slop fest" is how @Theotrade's Don Kaufman describes the current market environment, urging caution as the market finds its footing on Wednesday's session. As for today's Big 3, he tilts bearish on the SPDR S&P 500 ETF (SPY) and NextEra Energy (NEE), though he's bullish on Nike (NKE).

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image for news The Big 3: SPY, NKE, NEE
Nike's Losing Streak: Tapestry And Ralph Lauren Step Up
NKE
Published: February 17, 2026 by: Forbes
Sentiment: Negative

TPR and RL are Nike's counterparts in the Apparel, Accessories and Luxury Goods sector that possess:

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image for news Nike's Losing Streak: Tapestry And Ralph Lauren Step Up
Nike CEO on SKIMS partnership
NKE
Published: February 12, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive

Nike CEO Elliott Hill says that the company is open to additional partnerships after collaborating with SKIMS for its NikeSKIMS line. Watch our full interview here: https://bloom.bg/4rGCHeO

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image for news Nike CEO on SKIMS partnership
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
NKE
Published: February 12, 2026 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Is NIKE Struggling to Balance Direct-to-Consumer Strategy and Scale?
NKE
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Neutral

NKE's DTC push boosts margins and data, but rising inventories and softer demand expose limits as the brand works to rebalance digital and wholesale.

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image for news Is NIKE Struggling to Balance Direct-to-Consumer Strategy and Scale?
NIKE Stock Breaks Below 50-Day SMA: Buying Sign or Time to Exit?
NKE
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative

NKE slips below its 50 and 200-day SMAs as margin pressure, China weakness and valuation concerns keep momentum bearish despite a global brand.

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image for news NIKE Stock Breaks Below 50-Day SMA: Buying Sign or Time to Exit?
Nike-owned Converse to cut jobs as it reorganizes its teams, Bloomberg News reports
NKE
Published: February 09, 2026 by: Reuters
Sentiment: Negative

Nike-owned Converse brand's employees were instructed to work from home this week as the sportswear giant makes strategic changes to recapture sales growth, Bloomberg News reported on Monday, citing a memo.

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image for news Nike-owned Converse to cut jobs as it reorganizes its teams, Bloomberg News reports
Nike North America sales growth and inventory reset support turnaround: analysts
NKE
Published: February 05, 2026 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, XETRA:NKE)'s brand momentum appears to be improving, according Jefferies analysts, who reiterated a ‘Buy' rating on the stock and a $110 price target. Shares of Nike traded down 2.5% at about $62 on Thursday afternoon.

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image for news Nike North America sales growth and inventory reset support turnaround: analysts
Nike Faces Federal Investigation Over Allegedly Discriminating Against White Employees
NKE
Published: February 04, 2026 by: Forbes
Sentiment: Negative

The Equal Employment Opportunity Commission said Wednesday it opened an investigation into Nike over allegations its diversity, equity and inclusion policies created a “pattern or practice of disparate treatment against white employees.”

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image for news Nike Faces Federal Investigation Over Allegedly Discriminating Against White Employees
Can NIKE Reignite Growth Amid Ongoing Wholesale Reset Pressures?
NKE
Published: February 04, 2026 by: Zacks Investment Research
Sentiment: Positive

NKE faces near-term revenue and margin pressure as it resets wholesale, betting that tighter distribution and performance focus can reignite growth.

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image for news Can NIKE Reignite Growth Amid Ongoing Wholesale Reset Pressures?
Nike Subpoenaed Over Alleged Discrimination Against White Workers
NKE
Published: February 04, 2026 by: WSJ
Sentiment: Negative

The Equal Employment Opportunity Commission is investigating allegations that Nike's diversity, equity and inclusion objectives resulted in “a pattern or practice of disparate treatment against white employees.”

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image for news Nike Subpoenaed Over Alleged Discrimination Against White Workers
Top 10 High-Yield Dividend Stocks For February 2026
ADP, AWK, BX, CNI, CVX, FITB, KDP, MKC, NKE, PAG, PAYX, SAH, SPY, STT, TROW, UPS, VYM, WTRG
Published: February 03, 2026 by: Seeking Alpha
Sentiment: Positive

My top 10 dividend watchlist targets a 12% long-term CAGR with a higher yield than VYM and SPY, focusing on quality and value. January 2026 saw the watchlist gain 1.12%, trailing VYM and SPY but maintaining a strong 14.63% annualized return since inception. Three portfolio variants—original, quality, and value—offer distinct tradeoffs between yield, historical growth, and potential undervaluation.

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image for news Top 10 High-Yield Dividend Stocks For February 2026
Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
NKE
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
Can NIKE Regain Its Stride as China and Digital Momentum Falter?
NKE
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive

NKE's turnaround faces pressure as China demand stays uneven and digital resets hit traffic, testing two growth engines that once powered the results.

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image for news Can NIKE Regain Its Stride as China and Digital Momentum Falter?
ADDYY or NKE: Which Is the Better Value Stock Right Now?
ADDYY, NKE
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Shoes and Retail Apparel stocks have likely encountered both Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks is more attractive to value investors?

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image for news ADDYY or NKE: Which Is the Better Value Stock Right Now?
Nike layoffs: Hundreds of jobs cut in latest round as shoe giant embraces supply chain automation
NKE
Published: January 27, 2026 by: Fast Company
Sentiment: Negative

America's most iconic shoe giant is starting 2026 by laying off workers. Nike has confirmed that it will lay off 775 employees in the United States.

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image for news Nike layoffs: Hundreds of jobs cut in latest round as shoe giant embraces supply chain automation
Nike Investigates Ransomware Group's Claims of Data Breach
NKE
Published: January 26, 2026 by: PYMNTS
Sentiment: Negative

Nike is investigating a potential data breach after ransomware group World Leaks claimed on its website that it had leaked 1.4 terabytes of data related to the company's business operations, Reuters reported Monday (Jan. 26). “We always take consumer privacy and data security very seriously,” Nike said in the report.

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image for news Nike Investigates Ransomware Group's Claims of Data Breach
Nike to cut 775 employees as it accelerates 'automation' at U.S. distribution centers
NKE
Published: January 26, 2026 by: CNBC
Sentiment: Negative

Nike is cutting 775 employees, primarily at its U.S.-based distribution centers. The cuts primarily impact staff at distribution centers in Tennessee and Mississippi, people familiar with the matter said.

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image for news Nike to cut 775 employees as it accelerates 'automation' at U.S. distribution centers
ADDYY vs. NKE: Which Stock Is the Better Value Option?
ADDYY, NKE
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors interested in Shoes and Retail Apparel stocks are likely familiar with Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?

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image for news ADDYY vs. NKE: Which Stock Is the Better Value Option?
Nike says it is investigating possible data breach
NKE
Published: January 26, 2026 by: Reuters
Sentiment: Negative

Nike says it is investigating a potential data breach, after a group known for cyber attacks reportedly claimed to have leaked a trove of data related to its business operations.

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image for news Nike says it is investigating possible data breach
NIKE vs. adidas: Which Athleticwear Stock is Poised for Growth?
ADDYY, NKE
Published: January 20, 2026 by: Zacks Investment Research
Sentiment: Neutral

NKE and ADDYY show contrasting market share, strategies and earnings trends as the athleticwear industry enters a new phase.

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image for news NIKE vs. adidas: Which Athleticwear Stock is Poised for Growth?
NIKE's Turnaround Test: Will Innovation Offset Weak Global Demand?
NKE
Published: January 19, 2026 by: Zacks Investment Research
Sentiment: Positive

NKE tests a sport-led innovation reset as uneven global demand persists, aiming to rebuild product credibility and revive growth.

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image for news NIKE's Turnaround Test: Will Innovation Offset Weak Global Demand?
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
NKE
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Margin Headwinds Strengthen: Will Tariff Mitigation Be Enough for NKE?
NKE
Published: January 14, 2026 by: Zacks Investment Research
Sentiment: Negative

NIKE battles tariff-driven margin pressure as Q2 gross margin slid 300 bps, prompting pricing moves, cost controls and supply-chain shifts.

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image for news Margin Headwinds Strengthen: Will Tariff Mitigation Be Enough for NKE?

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.