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- symbol NKE
- Rev/Share 31.4681
- Book/Share 9.5291
- PB 6.7393
- Debt/Equity 0.801
- CurrentRatio 2.0631
- ROIC 0.09
- MktCap 94905791711.0
- FreeCF/Share 1.6744
- PFCF 38.3458
- PE 37.6084
- Debt/Assets 0.2986
- DivYield 0.0251
- ROE 0.1843
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | NKE | Needham | Buy | Hold | -- | -- | Jan. 8, 2026 |
| Initiation | NKE | Deutsche Bank | -- | Hold | -- | -- | Jan. 8, 2026 |
| Reiterated | NKE | Needham | -- | Buy | $78 | $68 | Dec. 19, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $75 | $72 | Dec. 19, 2025 |
| Initiation | NKE | Guggenheim | -- | Buy | -- | $77 | Dec. 10, 2025 |
| Upgrade | NKE | Wells Fargo | Equal Weight | Overweight | -- | $75 | Nov. 13, 2025 |
| Initiation | NKE | BTIG Research | -- | Buy | -- | $100 | Oct. 15, 2025 |
| Upgrade | NKE | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $90 | Oct. 2, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $70 | $75 | Sept. 23, 2025 |
| Upgrade | NKE | RBC Capital Mkts | Sector Perform | Outperform | -- | $90 | Sept. 18, 2025 |
News
Nike Faces Federal Investigation Over Allegedly Discriminating Against White Employees
Published: February 04, 2026 by: Forbes
Sentiment: Negative
The Equal Employment Opportunity Commission said Wednesday it opened an investigation into Nike over allegations its diversity, equity and inclusion policies created a “pattern or practice of disparate treatment against white employees.”
Read More
Can NIKE Reignite Growth Amid Ongoing Wholesale Reset Pressures?
Published: February 04, 2026 by: Zacks Investment Research
Sentiment: Positive
NKE faces near-term revenue and margin pressure as it resets wholesale, betting that tighter distribution and performance focus can reignite growth.
Read More
Nike Subpoenaed Over Alleged Discrimination Against White Workers
Published: February 04, 2026 by: WSJ
Sentiment: Negative
The Equal Employment Opportunity Commission is investigating allegations that Nike's diversity, equity and inclusion objectives resulted in “a pattern or practice of disparate treatment against white employees.”
Read More
Top 10 High-Yield Dividend Stocks For February 2026
Published: February 03, 2026 by: Seeking Alpha
Sentiment: Positive
My top 10 dividend watchlist targets a 12% long-term CAGR with a higher yield than VYM and SPY, focusing on quality and value. January 2026 saw the watchlist gain 1.12%, trailing VYM and SPY but maintaining a strong 14.63% annualized return since inception. Three portfolio variants—original, quality, and value—offer distinct tradeoffs between yield, historical growth, and potential undervaluation.
Read More
Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Can NIKE Regain Its Stride as China and Digital Momentum Falter?
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive
NKE's turnaround faces pressure as China demand stays uneven and digital resets hit traffic, testing two growth engines that once powered the results.
Read More
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors with an interest in Shoes and Retail Apparel stocks have likely encountered both Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks is more attractive to value investors?
Read More
Nike layoffs: Hundreds of jobs cut in latest round as shoe giant embraces supply chain automation
Published: January 27, 2026 by: Fast Company
Sentiment: Negative
America's most iconic shoe giant is starting 2026 by laying off workers. Nike has confirmed that it will lay off 775 employees in the United States.
Read More
Nike Investigates Ransomware Group's Claims of Data Breach
Published: January 26, 2026 by: PYMNTS
Sentiment: Negative
Nike is investigating a potential data breach after ransomware group World Leaks claimed on its website that it had leaked 1.4 terabytes of data related to the company's business operations, Reuters reported Monday (Jan. 26). “We always take consumer privacy and data security very seriously,” Nike said in the report.
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Nike to cut 775 employees as it accelerates 'automation' at U.S. distribution centers
Published: January 26, 2026 by: CNBC
Sentiment: Negative
Nike is cutting 775 employees, primarily at its U.S.-based distribution centers. The cuts primarily impact staff at distribution centers in Tennessee and Mississippi, people familiar with the matter said.
Read More
ADDYY vs. NKE: Which Stock Is the Better Value Option?
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors interested in Shoes and Retail Apparel stocks are likely familiar with Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Nike says it is investigating possible data breach
Published: January 26, 2026 by: Reuters
Sentiment: Negative
Nike says it is investigating a potential data breach, after a group known for cyber attacks reportedly claimed to have leaked a trove of data related to its business operations.
Read More
NIKE vs. adidas: Which Athleticwear Stock is Poised for Growth?
Published: January 20, 2026 by: Zacks Investment Research
Sentiment: Neutral
NKE and ADDYY show contrasting market share, strategies and earnings trends as the athleticwear industry enters a new phase.
Read More
NIKE's Turnaround Test: Will Innovation Offset Weak Global Demand?
Published: January 19, 2026 by: Zacks Investment Research
Sentiment: Positive
NKE tests a sport-led innovation reset as uneven global demand persists, aiming to rebuild product credibility and revive growth.
Read More
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive
Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Margin Headwinds Strengthen: Will Tariff Mitigation Be Enough for NKE?
Published: January 14, 2026 by: Zacks Investment Research
Sentiment: Negative
NIKE battles tariff-driven margin pressure as Q2 gross margin slid 300 bps, prompting pricing moves, cost controls and supply-chain shifts.
Read More
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Nike needs more than Tim Cook to rescue its stock, amid ‘longer than expected' turnaround
Published: January 08, 2026 by: Market Watch
Sentiment: Negative
Needham analysts downgraded Nike stock on slow turnaround progress, while China “has become a puzzle that management is struggling mightily to put back together.”
Read More
ADDYY vs. NKE: Which Stock Is the Better Value Option?
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Neutral
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks offers value investors a better bang for their buck right now?
Read More
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors with an interest in Shoes and Retail Apparel stocks have likely encountered both Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Will China's Structural Challenges Slow NIKE's Global Comeback?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Negative
NKE's Greater China revenues slid 17% in Q2 fiscal 2026 as weak demand and local competition weigh, even as recovery efforts ramp.
Read More
NIKE's Stock Looks Expensive: Is Patience the Better Strategy Now?
Published: January 05, 2026 by: Zacks Investment Research
Sentiment: Negative
NKE's valuation stands above peers despite uneven demand, margin pressure and recent stock underperformance, raising questions about near-term upside.
Read More
2026 Will Be ‘Incredibly Choppy' But These 5 Stocks Could Soar
Published: January 05, 2026 by: The Street
Sentiment: Positive
Investor Dan Niles breaks down why 2026 could be messy for investors and shares exactly which stocks he's betting on.
Read More
Nike CEO joins Tim Cook in betting his own money that the stock is bottoming
Published: December 31, 2025 by: Market Watch
Sentiment: Positive
Nike's stock surged Wednesday after CEO Elliott Hill disclosed open-market purchases — a week after Apple CEO and board member Tim Cook did the same.
Read More
Initial Claims Decreased More Than Expected
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Negative
U.S. stock futures are trading in negative territory to start the last trading day of 2025. Wall Street ended in the negative zone in the last three trading days.
Read More
U.S. Stock Futures in Red to Close an Impressive 2025
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Neutral
U.S. stock futures are trading in negative territory to start the last trading day of 2025.
Read More
Nike stock rises as CEO purchases $1M in shares
Published: December 31, 2025 by: Proactive Investors
Sentiment: Positive
Nike Inc (NYSE:NKE, XETRA:NKE) shares are set to open about 2.6% higher after it was disclosed that the athletic apparel and footwear brand's CEO Elliott Hill has purchased $1 million in shares. According to a Form 4 filing with the US Securities and Exchange Commission, Hill bought 16,388 shares of Nike Class B stock on December 29 at an average price of about $61.10 per share, for a total investment of approximately $1 million.
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Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year
Published: December 31, 2025 by: CNBC
Sentiment: Positive
Nike insiders picked up shares as the retailer wrapped up a hard year in the market. Shares of Nike have tumbled around 19% in 2025, putting the stock on pace to see its fourth straight year in the red.
Read More
The Stocks I'd Buy For Goldman's 2026 Forecast
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Goldman Sachs (NYSE:GS) just unveiled its 2026 Investment Outlook, and it's definitely worth a read if you're looking to ring in the new year right.
Read More
Can NIKE's "Sport Offense" Reignite Growth Across Key Markets?
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive
NKE is betting on its Sport Offense sport-led innovation and faster cycles to rebuild brand heat, fix channels and reignite growth across key markets.
Read More
About NIKE, Inc. (NKE)
- IPO Date 1980-12-02
- Website https://investors.nike.com
- Industry Apparel - Footwear & Accessories
- CEO Elliott J. Hill
- Employees 79400