NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: SBUX  SE  ORLY  ABNB  RCL  MAR  RACE  MELI  ROST  AZO 

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Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.4681
  • Book/Share 9.5291
  • PB 6.7393
  • Debt/Equity 0.801
  • CurrentRatio 2.0631
  • ROIC 0.09

 

  • MktCap 94905791711.0
  • FreeCF/Share 1.6744
  • PFCF 38.3458
  • PE 37.6084
  • Debt/Assets 0.2986
  • DivYield 0.0251
  • ROE 0.1843

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade NKE Needham Buy Hold -- -- Jan. 8, 2026
Initiation NKE Deutsche Bank -- Hold -- -- Jan. 8, 2026
Reiterated NKE Needham -- Buy $78 $68 Dec. 19, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $75 $72 Dec. 19, 2025
Initiation NKE Guggenheim -- Buy -- $77 Dec. 10, 2025
Upgrade NKE Wells Fargo Equal Weight Overweight -- $75 Nov. 13, 2025
Initiation NKE BTIG Research -- Buy -- $100 Oct. 15, 2025
Upgrade NKE KeyBanc Capital Markets Sector Weight Overweight -- $90 Oct. 2, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $70 $75 Sept. 23, 2025
Upgrade NKE RBC Capital Mkts Sector Perform Outperform -- $90 Sept. 18, 2025

News

This Week to "Set Tone" for 2025's Close, MU & NKE Key Earnings
NKE
Published: December 15, 2025 by: Schwab Network
Sentiment: Neutral

Alex Coffey starts his coverage with a glimpse into the NAHB Housing Market Index, which shows a slight uptick and potential bottoming for the metric. However, it's the week ahead that compels Alex more.

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image for news This Week to "Set Tone" for 2025's Close, MU & NKE Key Earnings
Gear Up for Nike (NKE) Q2 Earnings: Wall Street Estimates for Key Metrics
NKE
Published: December 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Nike (NKE) for the quarter ended November 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

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image for news Gear Up for Nike (NKE) Q2 Earnings: Wall Street Estimates for Key Metrics
Wall Street Roundup: Market Reacts To Earnings
AAL, AVGO, AZO, DAL, DIS, FDX, JBLU, KBH, LEN, LUV, META, NFLX, NKE, NVDA, ORCL, PSKY, UAL, WBD
Published: December 12, 2025 by: Seeking Alpha
Sentiment: Negative

Oracle (ORCL) fell 11% post-earnings as revenue missed and operating expenses outpaced cloud revenue growth, raising debt and spending concerns. AI-driven margin pressures are surfacing across tech, with Broadcom (AVGO) sliding 10% despite strong results, as investors weigh infrastructure costs.

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image for news Wall Street Roundup: Market Reacts To Earnings
5 Shoes & Retail Apparel Stocks to Watch as Cost Pressures Persist
ADDYY, CAL, NKE, SHOO, WWW
Published: December 11, 2025 by: Zacks Investment Research
Sentiment: Positive

The Shoes & Retail Apparel industry faces rising costs and soft demand, yet innovation, strong e-commerce gains and wellness-driven trends keep players like NKE, ADDYY, SHOO, WWW and CAL positioned for long-term growth.

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image for news 5 Shoes & Retail Apparel Stocks to Watch as Cost Pressures Persist
Earnings Preview: Nike (NKE) Q2 Earnings Expected to Decline
NKE
Published: December 11, 2025 by: Zacks Investment Research
Sentiment: Negative

Nike (NKE) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Earnings Preview: Nike (NKE) Q2 Earnings Expected to Decline
Nike to report Q2 earnings amid weak DTC trends, mixed sentiment
NKE
Published: December 10, 2025 by: Proactive Investors
Sentiment: Neutral

Nike Inc (NYSE:NKE, XETRA:NKE) will report its fiscal second quarter results on December 18, with UBS analysts expecting a relatively muted reaction from Wall Street despite signs of uneven momentum across the athletic footwear and apparel brand's key markets. The firm repeated its ‘Neutral' rating and a $71 price target, writing that they “don't expect Nike's print to change Street estimates or the stock's price-to-earnings ratio (P/E) much.

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image for news Nike to report Q2 earnings amid weak DTC trends, mixed sentiment
Running Strong, Sportswear Soft: Can NIKE Balance Its Portfolio?
NKE
Published: December 10, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE posts strong running gains, but lingering Sportswear and China weaknesses pose challenges as its brand trio aims to regain full momentum.

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image for news Running Strong, Sportswear Soft: Can NIKE Balance Its Portfolio?
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: December 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.

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image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NIKE Stock Falls 11% in 3 Months: A Buy Opportunity or Value Trap?
NKE
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's three-month slide, digital slowdown and margin strain put the stock at a crossroads as investors weigh rebound potential against mounting headwinds.

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image for news NIKE Stock Falls 11% in 3 Months: A Buy Opportunity or Value Trap?
Nike Before Q2: The Turnaround Story Everyone Wants, But Still Can't Quite See
NKE
Published: December 03, 2025 by: Seeking Alpha
Sentiment: Positive

Nike, Inc. remains in a challenged turnaround phase, with recent results showing mixed progress and no convincing evidence of a sustainable recovery. Recent NKE management changes and the other headlines send a strong signal, but leadership reshuffling makes me question execution and strategic clarity. NKE's Q1 delivered a positive revenue surprise, but gross margins declined 320 bps to 42.2%, digital sales collapsed 12%, and guidance calls for further margin compression in Q2.

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image for news Nike Before Q2: The Turnaround Story Everyone Wants, But Still Can't Quite See
Can NIKE Stay Ahead as Global Sportswear Faces Tariff Headwinds?
NKE
Published: December 03, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE pushes turnaround efforts as tariffs squeeze margins, testing its innovation drive and renewed wholesale momentum.

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image for news Can NIKE Stay Ahead as Global Sportswear Faces Tariff Headwinds?
Top 10 High-Yield Dividend Stocks For December 2025
ACN, ADP, CMCSA, EOG, MRK, NEE, NKE, PAG, PAYX, SPY, UPS, VYM, WTRG
Published: December 01, 2025 by: Seeking Alpha
Sentiment: Positive

The November 2025 high-yield dividend watchlist delivered a 2.94% gain in last month, outperforming SPY and closely trailing VYM. This watchlist blends quality and value to identify high-yield stocks with attractive valuations, aiming for a 12% long-term CAGR and strong starting yields. Top 10 picks for December include Accenture, EOG Resources, Nike, Paychex, ADP, Penske Automotive, Comcast, Essential Utilities, and Brown Forman.

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image for news Top 10 High-Yield Dividend Stocks For December 2025
Final Trades: Nike, Amazon, Delta Air Lines and Apple
AAPL, AMZN, DAL, NKE
Published: December 01, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

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image for news Final Trades: Nike, Amazon, Delta Air Lines and Apple
NIKE Greater China Sales Fall 10%: Can Global Playbook Bring Balance?
NKE
Published: November 27, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE faces a 10% revenue decline in China but leans on sport-led innovations and a global playbook to restore momentum across key markets.

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image for news NIKE Greater China Sales Fall 10%: Can Global Playbook Bring Balance?
Black Friday kickoff shows consumers playing it safe (but not too safe)
AMZN, LEVI, NKE, SHOP
Published: November 27, 2025 by: Proactive Investors
Sentiment: Neutral

With Black Friday, consumers are prioritizing everyday essentials over luxury items, reflecting growing concerns about job security and the rising cost of living. More than six in 10 shoppers recently said they planned to buy necessities instead of fancier items during the holiday sales season, consultancy Deloitte reported, up from 58% last year.

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image for news Black Friday kickoff shows consumers playing it safe (but not too safe)
Top Stocks to Watch After Thanksgiving Week
CME, HPE, NKE, TGT
Published: November 26, 2025 by: Schaeffers Research
Sentiment: Neutral

Thanksgiving is upon us , followed by the busiest in-store shopping day of the year: Black Friday.

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image for news Top Stocks to Watch After Thanksgiving Week
3 Top Stocks to Buy This Holiday Season
GOOG, GOOGL, NKE, PEP
Published: November 25, 2025 by: Morningstar
Sentiment: Positive

These undervalued wide-moat stocks of popular brands make great gifts for others—or for yourself.

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image for news 3 Top Stocks to Buy This Holiday Season
NIKE vs Steven Madden: How Two Footwear Leaders Stack Up for Investors
NKE, SHOO
Published: November 20, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE and SHOO reveal contrasting strategies, demand trends and valuations as investors weigh stability against momentum.

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image for news NIKE vs Steven Madden: How Two Footwear Leaders Stack Up for Investors
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
NKE
Published: November 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Margins Under Fire: Can NIKE's "Win Now" Actions Bring Long-Term Gains?
NKE
Published: November 19, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE battles steep margin pressure as its "Win Now" push shows early traction in running, wholesale and spring orders.

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image for news Margins Under Fire: Can NIKE's "Win Now" Actions Bring Long-Term Gains?
Wall Street Bulls Look Optimistic About Nike (NKE): Should You Buy?
NKE
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

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image for news Wall Street Bulls Look Optimistic About Nike (NKE): Should You Buy?
Nike's headwinds are set to dissipate hence price target raise, says Wells Fargo's Ike Boruchow
NKE
Published: November 13, 2025 by: CNBC Television
Sentiment: Positive

Ike Boruchow, Wells Fargo senior analyst, joins 'The Exchange' to discuss the firm's rating upgrade on Nike, the bifurcation in consumer spending and much more.

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image for news Nike's headwinds are set to dissipate hence price target raise, says Wells Fargo's Ike Boruchow
Nike Stock Runs Higher on Wells Fargo Upgrade
NKE
Published: November 13, 2025 by: Schaeffers Research
Sentiment: Positive

Shares of Nike Inc (NYSE:NKE) are up 2% from to trade at $65.49 at last check, after Wells Fargo upgraded the athletic apparel maker to "overweight" from "equal weight," raising its price target to $75 from $60.

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image for news Nike Stock Runs Higher on Wells Fargo Upgrade
Skims valued at $5 billion after new funding round as it accelerates store expansion
GS, NKE
Published: November 12, 2025 by: CNBC
Sentiment: Positive

Kim Kardashian's Skims is now valued at $5 billion after a new funding round. The brand plans to use the money to fund an expansion of physical stores.

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image for news Skims valued at $5 billion after new funding round as it accelerates store expansion
Nike's share dip a buying opportunity, says Bank of America
NKE
Published: November 11, 2025 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, ETR:NKE)'s recent stock pullback provides an attractive entry point for investors, according to analysts at Bank of America, who maintain a ‘Buy' rating on the athletic apparel and footwear brand. Nike shares are down about 6% over the last month, trading at about $63 compared to the bank's $84 price target.

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image for news Nike's share dip a buying opportunity, says Bank of America
Wall Street Loves Nike, NVIDIA and Instacart
CART, NKE, NVDA
Published: November 11, 2025 by: 24/7 Wall Street
Sentiment: Positive

Instacart (NASDAQ: CART): BMO analysts just upgraded the stock following earnings, noting Instacart continues to deepen its integration of AI technologies in tools for retail partners and enterprises.

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image for news Wall Street Loves Nike, NVIDIA and Instacart
Jordan, Converse & More: Can NIKE's Brand Trio Fire on All Cylinders?
NKE
Published: November 10, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's new "Sport Offense" strategy unites NIKE, Jordan and Converse to reignite growth through sharper focus and faster innovation.

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image for news Jordan, Converse & More: Can NIKE's Brand Trio Fire on All Cylinders?
NIKE's Premium Valuation: Overpriced Stock or Long-Term Value Bet?
NKE
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Negative

NKE's strong fundamentals contrast with an expensive valuation and margin pressures, leaving investors debating whether the stock's weakness signals opportunity or risks.

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image for news NIKE's Premium Valuation: Overpriced Stock or Long-Term Value Bet?
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NIKE's 'Sport Offense' Revamp: A Cultural Shift or a Tactical Fix?
NKE
Published: November 04, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE launches its 'Sport Offense' reorganization to boost innovation, streamline execution and reignite sustainable growth across its global portfolio.

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image for news NIKE's 'Sport Offense' Revamp: A Cultural Shift or a Tactical Fix?

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.