NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: DECK  ONON  SKX  SHOO  CROX  DBI  ADDDF 

Automate Your Wheel Strategy on NKE

With Tiblio's Option Bot, you can configure your own wheel strategy including NKE - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 32.1444
  • Book/Share 9.4158
  • PB 6.539
  • Debt/Equity 0.8504
  • CurrentRatio 2.1927
  • ROIC 0.1508

 

  • MktCap 90877306824.0
  • FreeCF/Share 3.5702
  • PFCF 17.1111
  • PE 20.3176
  • Debt/Assets 0.3152
  • DivYield 0.0315
  • ROE 0.3196

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated NKE Telsey Advisory Group -- Market Perform $80 $70 May 6, 2025
Downgrade NKE Wells Fargo Overweight Equal Weight -- $55 April 30, 2025
Initiation NKE Berenberg -- Hold -- $58 April 15, 2025
Reiterated NKE Needham -- Buy $80 $75 March 21, 2025
Initiation NKE China Renaissance -- Hold -- -- March 19, 2025
Upgrade NKE Jefferies Hold Buy $75 $115 Feb. 24, 2025
Downgrade NKE Citigroup Buy Neutral $102 $72 Feb. 7, 2025
Upgrade NKE Piper Sandler Neutral Overweight $72 $90 Jan. 10, 2025
Downgrade NKE Telsey Advisory Group Outperform Market Perform -- $80 Dec. 20, 2024
Reiterated NKE Wells Fargo -- Overweight $95 $92 Dec. 16, 2024

News

Nike and 3 More Top Stocks for the U.S.-China Tariffs Pause
NKE, FIVE, SN, YETI
Published: May 12, 2025 by: Barrons
Sentiment: Positive

Nike, Yeti, SharkNinja, and Five Below are Buys right now. So are chip, auto, and manufacturing names, experts said.

Read More
image for news Nike and 3 More Top Stocks for the U.S.-China Tariffs Pause
Final Trade: AAPL, NKE, XLP
AAPL, NKE
Published: May 07, 2025 by: CNBC Television
Sentiment: Neutral

The final trades of the day with CNBC's Melissa Lee and the Fast Money traders.

Read More
image for news Final Trade: AAPL, NKE, XLP
Footwear giants Nike, Adidas and others ask Trump for tariff exemption
ADDYY, NKE
Published: May 02, 2025 by: CNBC
Sentiment: Negative

A major footwear trade group sent a letter to President Donald Trump this week asking him to exempt shoes from his so-called "reciprocal tariffs." Brands like Nike, Adidas and Skechers co-signed the letter.

Read More
image for news Footwear giants Nike, Adidas and others ask Trump for tariff exemption
Is Trending Stock NIKE, Inc. (NKE) a Buy Now?
NKE
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Is Trending Stock NIKE, Inc. (NKE) a Buy Now?
Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?
DECK, NKE
Published: April 29, 2025 by: The Motley Fool
Sentiment: Negative

Nike (NKE 0.46%) and Deckers Outdoor (DECK 2.42%) are two stocks that have been struggling this year. The former is down 24%, while the latter has nosedived a whopping 46%.

Read More
image for news Deckers vs. Nike: Which Shoe Stock Is the Better Buy Right Now?
Nike: Undervalued On Overblown Fears (Initiate With Buy)
NKE
Published: April 29, 2025 by: Seeking Alpha
Sentiment: Neutral

Nike's stock has dropped over 35% YTD, but the brand's innovation and sticky contracts ensure long-term staying power despite recent competition and revenue stagnation. Competitors like On and Hoka are not penetrating deeply enough into the running community to disrupt Nike's dominant position across all shoe categories. Nike's Vaporfly, AlphaFly, and DragonFly series have redefined high-performance running shoes, proving the company's ongoing innovation and market leadership.

Read More
image for news Nike: Undervalued On Overblown Fears (Initiate With Buy)
Here's How Tariffs Could Affect This Industry Giant. Should Investors Be Worried?
NKE
Published: April 28, 2025 by: The Motley Fool
Sentiment: Neutral

Nike (NKE -0.83%) is still regarded as the leader in the sportswear industry, but investors know that it's been a rough few years for the Swoosh.

Read More
image for news Here's How Tariffs Could Affect This Industry Giant. Should Investors Be Worried?
NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?
NKE
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Negative

NKE builds for long-term growth with innovation and brand focus. However, near-term pressures and slowing momentum call for investor caution.

Read More
image for news NIKE Stock Dips 9% in a Month: Is it Time to Buy or Stay Cautious?
This S&P 500 Stock Is Down 68%: Should You Buy It Now and Hold for 20 Years?
NKE
Published: April 27, 2025 by: The Motley Fool
Sentiment: Negative

Because of how well it represents the performance of the overall stock market, investors seem to always have their eyes on the S&P 500 index. This benchmark contains some of the largest and most profitable companies in the U.S. Despite its solid long-term track record, it has been under pressure in the past couple months due to economic worries.

Read More
image for news This S&P 500 Stock Is Down 68%: Should You Buy It Now and Hold for 20 Years?
Nike, Air Products, Pepsi: Why this portfolio manger is watching these 3 stocks
APD, NKE, PEP
Published: April 27, 2025 by: Yahoo Finance
Sentiment: Neutral

Everyone is looking for an edge in the market. With earnings season underway, Rockland Trust vice president and portfolio manager Karl Farmer shares three stocks he is keeping an eye on.

Read More
image for news Nike, Air Products, Pepsi: Why this portfolio manger is watching these 3 stocks
Why It's So Difficult for Robots to Make Your Nike Sneakers
NKE
Published: April 21, 2025 by: WSJ
Sentiment: Negative

The shoe giant's effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a cautionary tale.

Read More
image for news Why It's So Difficult for Robots to Make Your Nike Sneakers
Why It's So Difficult for Robots to Make Your Nike Sneakers
NKE
Published: April 21, 2025 by: WSJ
Sentiment: Negative

The shoe giant's effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a cautionary tale.

Read More
image for news Why It's So Difficult for Robots to Make Your Nike Sneakers
Why It's So Difficult for Robots to Make Your Nike Sneakers
NKE
Published: April 21, 2025 by: WSJ
Sentiment: Negative

The shoe giant's effort to find alternatives to Asian factories that churn out a dazzling variety of its sneakers is a cautionary tale.

Read More
image for news Why It's So Difficult for Robots to Make Your Nike Sneakers
NIKE's Jordan Air Rev Brings Flight Lock System to Aid Golfers' Move
NKE
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's Jordan Brand Air Rev comes up with Flight Lock technology to bring a customizable system of containment to aid golfers.

Read More
image for news NIKE's Jordan Air Rev Brings Flight Lock System to Aid Golfers' Move
StockX CEO on Nike getting back to its basics
NKE
Published: April 14, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Nike is showing "promising signs" says StockX CEO Greg Schwartz of the retailer "starting to put better product into market, hopefully starting this next chapter as they return to innovation, better collaborations, more scarcity product"

Read More
image for news StockX CEO on Nike getting back to its basics
These 5 Stocks Crashed as Tariff Reality Hits the Market
BOOT, DECK, HAS, MAT, NKE
Published: April 10, 2025 by: The Motley Fool
Sentiment: Negative

The market's wild recovery on Wednesday afternoon was driven by President Donald Trump temporarily pausing tariff increases on countries all around the world, except China. A 10% blanket tariff will still be in place, but the bigger tariffs that were expected to hit countries like Vietnam, Cambodia, and Indonesia, where many shoes and kids toys are made, will be in place.

Read More
image for news These 5 Stocks Crashed as Tariff Reality Hits the Market
NIKE Vs lululemon: Which Apparel Retailer is a Promising Bet?
LULU, NKE
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Leading brands NIKE Inc. NKE and lululemon athletica inc. LULU continue to strive for dominance in the competitive sportswear and apparel market.

Read More
image for news NIKE Vs lululemon: Which Apparel Retailer is a Promising Bet?
ADDYY vs. NKE: Which Stock Should Value Investors Buy Now?
ADDYY, NKE
Published: April 08, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks offers value investors a better bang for their buck right now?

Read More
image for news ADDYY vs. NKE: Which Stock Should Value Investors Buy Now?
Trade Tracker: Bryn Talkington buys Nike
NKE
Published: April 04, 2025 by: CNBC Television
Sentiment: Positive

Bryn Talkington, managing partner at Requisite Capital Management, joins CNBC's "Halftime Report" to explain why she's buying Nike as the market plummets.

Read More
image for news Trade Tracker: Bryn Talkington buys Nike
1 Ideal Buy From 23 "Safer" April Dividend Dogs In 50 Fortune World's Most Admired Companies (FWMAC)
AXP, BAC, BLK, DAL, GS, JNJ, JPM, JWN, KO, LLY, MS, NKE, NVO, PEP, PFE, SINGY, TGT, TM, UPS
Published: April 04, 2025 by: Seeking Alpha
Sentiment: Positive

1 Ideal Buy From 23 "Safer" April Dividend Dogs In 50 Fortune World's Most Admired Companies (FWMAC)

Read More
image for news 1 Ideal Buy From 23 "Safer" April Dividend Dogs In 50 Fortune World's Most Admired Companies (FWMAC)
Why Nike Stock Plummeted 15% Earlier This Week -- but Is Now Rebounding
NKE
Published: April 04, 2025 by: The Motley Fool
Sentiment: Positive

Shares of Nike (NKE 3.87%), the world's most popular shoe and apparel brand, dropped 15% earlier this week but have recovered some of these losses as of noon ET on Friday, according to data provided by S&P Global Market Intelligence.

Read More
image for news Why Nike Stock Plummeted 15% Earlier This Week -- but Is Now Rebounding
Why Nike shares are bucking the market trend with a 5% gain on Friday
NKE
Published: April 04, 2025 by: Invezz
Sentiment: Positive

Nike shares recovered on Friday after President Donald Trump suggested a possible agreement with Vietnam to reduce recently announced tariffs. The stock was up around 5% in late-morning trading.

Read More
image for news Why Nike shares are bucking the market trend with a 5% gain on Friday
Nike Stock Sinks to 6-Year Low After Tariff Announcements
NKE
Published: April 03, 2025 by: Schaeffers Research
Sentiment: Negative

Nike Inc (NYSE:NKE) stock is under heavy pressure following President Donald Trump's sweeping tariff announcement.

Read More
image for news Nike Stock Sinks to 6-Year Low After Tariff Announcements
Unfortunate News for Nike Stock Investors
NKE
Published: April 03, 2025 by: The Motley Fool
Sentiment: Positive

Nike's (NKE -11.95%) management team told investors the turnaround would take longer than expected.

Read More
image for news Unfortunate News for Nike Stock Investors
Here's why apparel stocks like Deckers, Lululemon and Nike are sprinting lower
DECK, LULU, NKE
Published: April 03, 2025 by: Market Watch
Sentiment: Negative

Shares of Lululemon Athletica Inc., Deckers Outdoor Corp. and Nike Inc. were among the steepest decliners among S&P 500 companies caught up in Thursday's steep premarket selloff, as Wall Street grappled with the impact of President Donald Trump's tariffs.

Read More
image for news Here's why apparel stocks like Deckers, Lululemon and Nike are sprinting lower
Fear Creates Fortunes: Grab These 7 Blue-Chip Bargains Today
A, CSX, JBHT, NKE, OMC, PPG, TGT
Published: April 03, 2025 by: Seeking Alpha
Sentiment: Positive

Fear at extremes: Investor and consumer sentiment is near historic lows, signaling a high-probability buying opportunity, historically followed by strong 12-month gains. Economic reality check: Real-time economic indicators show GDP growth of more than 2%, despite widespread recession fears, highlighting a disconnect between sentiment and fundamentals. Inflation truth vs. hype: Real-time data shows inflation is falling, contradicting consumer fears and demonstrating that stagflation panic may be premature.

Read More
image for news Fear Creates Fortunes: Grab These 7 Blue-Chip Bargains Today
How much Nike, Adidas and Puma source from Asian countries including Vietnam
ADDYY, NKE
Published: April 03, 2025 by: Market Watch
Sentiment: Negative

Apparel makers reliant on Asian sourcing got hammered on Thursday, slammed by President Donald Trump's hefty new round of tariffs.

Read More
image for news How much Nike, Adidas and Puma source from Asian countries including Vietnam
Nike Stock Trades at a Once-in-a-Decade Valuation. Is It a Buy?
NKE
Published: April 03, 2025 by: The Motley Fool
Sentiment: Neutral

Athletic apparel giant Nike (NKE 0.40%) has already completed three quarters for its fiscal 2025 and results haven't been great. Through the fiscal third quarter of 2025, revenue is down 9% from the same three quarters of fiscal 2024.

Read More
image for news Nike Stock Trades at a Once-in-a-Decade Valuation. Is It a Buy?
Shares in sportswear brands Nike, Adidas and Puma slide after tariffs hit Vietnam
ADDYY, NKE
Published: April 03, 2025 by: Reuters
Sentiment: Negative

Shares in Nike, Adidas and Puma dropped sharply on Thursday after U.S. President Donald Trump imposed a raft of new tariffs, including on Vietnam, Indonesia, and China, key sourcing markets for the sportswear companies.

Read More
image for news Shares in sportswear brands Nike, Adidas and Puma slide after tariffs hit Vietnam
Nike poised for a major comeback, analysts say
NKE
Published: March 28, 2025 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, ETR:NKE) is poised for a major comeback, according to Jefferies analysts who recently issued a "Buy" rating for the company with a price target of $115. This represents a potential upside of approximately 75% from its current share price of $65.80.

Read More
image for news Nike poised for a major comeback, analysts say

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Mr. Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.