NIKE, Inc. (NKE)

Trade Tracker: Bryn Talkington buys Nike and On Holding

Bryn Talkington, managing partner at Requisite Capital Management, joins CNBC's 'Halftime Report' to detail her latest retail buys.

These 3 Household Names Are Flashing Rare Oversold Signals

After another bumper year for equities and mega-cap tech stocks in general, it can be easy to miss what's been happening in the shadows. While benchmark indices like the S&P 500 are on the verge of logging yet another record close, some of the most interesting opportunities right now are not the stocks making headlines, but rather the ones that have been left behind.

Wholesale Strength vs. Digital Strain: Is NIKE's Channel Mix Working?

NKE's wholesale rebound is lifting revenues, but digital sales are lagging as promotions fade and traffic softens, raising doubts about channel balance.

Nike's Revival of Classic Brand Has a Hitch—Soccer Coach Grabbed the Trademark

The nostalgic Total 90 product line is central to Nike's World Cup plans. It just never renewed the trademark rights.

Tim Cook just gave Nike a much-needed holiday boost

Tim Cook bought $3 million in Nike shares, nearly doubling his stake in the company. Nike shares jumped after Cook's purchase, signaling support for CEO Elliott Hill's turnaround plan.

Nike shares rise as Tim Cook purchases $2.95M in stock

Nike Inc (NYSE:NKE, XETRA:NKE) shares moved higher before Wednesday's opening bell on the news that board member Tim Cook purchased 50,000 shares of the company's common stock. According to a regulatory filing, the transaction was completed on December 22 at an average price of approximately $58.97 per share, for a total investment of about $2.95 million.

Nike's stock is on pace to extend this record losing streak. But Tim Cook is buying.

Apple CEO and Nike board member Tim Cook spent nearly $3 million to buy Nike's stock after the latest selloff, roughly doubling his stake.

Nike: Recovery Has Momentum, But There's Also A Margin Problem (Rating Downgrade)

Nike is downgraded from buy to hold due to persistent margin pressure and macro headwinds. Despite double-beat Q2 results and strong North American sales, NKE faces ongoing declines in key international segments and year-over-year EPS. Margins fell 300 bps to 40.6%, and forward P/E remains elevated at 37.7x, limiting near-term upside.

Oppenheimer's Brian Nagel shares his bull case for Nike

Oppenheimer's Brian Nagel joins 'Fast Money' to talk why he believes the slump in Nike shares could be a buying opportunity.

Nike: There Is A Lot To Be Concerned About

Nike is downgraded from hold to sell due to unsustainable dividends, margin compression, and overvaluation. Despite a 1% revenue increase and North American strength, NKE's net income fell 32% and China sales dropped 17%. Accounts receivable outpaced revenue growth, raising concerns about demand sustainability and credit risk.

Nike Beats on Earnings but Struggles in China and Faces Tariffs

The last three years have not been kind to U.S. apparel giant Nike NYSE: NKE. As of the Dec. 18 close, shares had dropped approximately 34%, with sales, margins, and profits all down significantly over the same period.

North America was really good for Nike despite weak China sales, says Guggenheim's Simeon Siegel

Simeon Siegel, Guggenheim Securities consumer equity research analyst, joins 'Power Lunch' to discuss what the market's missing with Nike, what's going on with the business and much more.

Nike Shares Slip Below the Lows That Predated the Hiring of Elliott Hill

Nike hoped a new CEO could get its stock rising again. So far, the change just hasn't done it.

Staying away from Nike as it remains in price discovery mode, says KKM Financial's Jeff Kilburg

Jeff Kilburg, KKM Financial, joins 'CNBC's The Exchange' to discuss Kilburg's thoughts on Nike, the overall market and much more.

Nike: Q2 Sell-Off - Another Leg Down Ahead, Or Is The Bottom Finally In Sight?

Nike, Inc. is rated Hold as its turnaround remains incomplete, with further patience warranted before initiating a position. Key challenges include persistent China sales declines, tariff headwinds, and a business model shift impacting margins and growth. NKE Q2 earnings beat expectations, but management guides for Q3 revenue decline and margin compression, emphasizing a gradual, regionally varied recovery.

Nike's Profits Topped Estimates. Here's Why the Stock Is Tumbling Anyway

Nike shares tumbled Friday, despite quarterly profits that topped estimates, as a weaker-than-expected outlook and headwinds in China weighed on sentiment.

Are the Markets Setting Up for a Santa Claus Rally?

With equilibrium still being sought in the indexes this morning, it appears we are currently in a sweet spot for a Santa Claus Rally to occur.

Nike stock drops following earnings, making money on the AI trade in 2026

Nike stock drops following earnings, making money on the AI trade in 2026 Yahoo Finance executive editor Brian Sozzi breaks down the latest market moves for December 19, 2025. Nike stock is dropping following the company's second quarter earnings report.

Nike is struggling to stay culturally relevant in China

Nike's sales in Greater China fell 17% in its most recent quarter. Nike CEO Elliott Hill acknowledged the slump, saying it needs to "reset" its approach to China Experts say Nike is struggling with cultural relevance as local brands connect with young consumers.

Why is Nike stock crashing today

Nike (NYSE: NKE) delivered some rather mixed results in its fiscal Q2 2026 earnings report on Thursday, December 18, beating revenue expectations but not doing so great in terms of profitability, which has weighed heavily on the Nike stock.

Nike stock plunges 10% due to $1.5B hit from tariffs, weak China sales

Nike stock plunged nearly 10% after the sneaker giant reported sliding profits due to an anticipated $1.5 billion hit from tariffs as well as a slowdown in China.

Nike's Hard Crash Won't End

Nike Q2 Preview: Sportswear Giant Goes For 10th Straight EPS Beat

Apparel and footwear giant Nike Inc. (NYSE: NKE) could show further progress in its turnaround efforts when it reports second-quarter financial results Thursday after market close.

Can NIKE's Digital Expansion Strategy Reignite Consumer Engagement?

NKE's digital engine still engages consumers, but fewer promotions have hit traffic and sales, leaving the Direct channel under pressure.

Lululemon Cheaper Than Nike? Elliott Deal Highlights Disconnect

Lululemon Athletica Inc (NASDAQ: LULU) and Nike Inc (NYSE: NKE) are navigating similar consumer slowdowns, but the stock market is treating them like entirely different businesses. One trades like a premium franchise.

Nike is set to report earnings after the bell. Here's what Wall Street expects

Nike will report fiscal second-quarter earnings after the bell Thursday. The sneaker giant is just over a year into CEO Elliott Hill's tenure, focusing on turning around the company and returning it to profitable growth.

NIKE & On Holding Go Head-to-Head: Which Stock Has the Edge?

NKE's scale-driven reset and sport-led strategy contrast with ONON's premium focus as both navigate growth, margins and shifting demand.

NIKE Pre-Q2 Earnings: Buy Now or Wait Out Near-Term Volatility?

NKE heads into Q2 earnings with expected y/y revenue and EPS declines, as margin pressure and China weakness test its "Win Now" turnaround.

What to Expect as Nike Earnings Approach

Nike Inc (NYSE) will be one of the last companies to step into the earnings confessional for 2025, when the athletic retailer fiscal second-quarter earnings after the close on Thursday, Dec. 18.

Final Full Trading Week of 2025 Filled with Data

Delayed jobs and inflation reports will finally be in focus, along with normal-cycle economic reports in this last full trading week of the year and a few off-season earnings reports.