Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
| Revenue (TTM) | $46.40B |
| Gross Profit (TTM) | $20.06B |
| EBITDA | $4.93B |
| Operating Margin | 12.70% |
| Return on Equity | 22.10% |
| Return on Assets | 6.97% |
| Revenue/Share (TTM) | $31.35 |
| Book Value | $10.02 |
| Price-to-Book | 4.21 |
| Price-to-Sales (TTM) | 1.38 |
| EV/Revenue | 1.391 |
| EV/EBITDA | 14.04 |
| Quarterly Earnings Growth (YoY) | 428.00% |
| Quarterly Revenue Growth (YoY) | -1.10% |
| Shares Outstanding | $1.20B |
| Float | $1.18B |
| % Insiders | 1.68% |
| % Institutions | 81.79% |
Volatility is currently contracting
Nike's China business has shrunk 30% since 2021, with annual revenue hitting its lowest level in eight years at the end of May. Experts told CNBC that Nike faces deeper challenges in China, including 'China Chic,' stronger domestic rivals and younger shoppers' changing tastes.
NKE's demand headwinds continue to pressure sales, but innovation and its turnaround strategy remain central to restoring growth and earnings.
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Losses to Asics are offset by gains in the more durable performance category.
Nike (NYSE:NKE | NKE Price Prediction) currently trades at $42.96, well below Wall Street's average analyst price target of $51.12.
Nike will shift online sales to its official website and app, as well as its flagship stores on e-commerce platforms Tmall, JD.com and Douyin from January.
Nike is tightening online sales in China as it tries to restore pricing power and reverse a deepening decline in its third-largest market. From January 2027, most of Nike's 16 major Chinese retail partners will stop selling its products online and focus on physical stores.
The footwear giant continued to report flat revenue growth. Tariffs are pushing profit margins lower.
Nike is trying to lure back shoppers in China by controlling how its products are sold online, directing consumers to official Nike channels as the American sportswear giant continues to lose ground to domestic rivals.
Nike is planning to cut off thousands of online distributors in China and restructure its online presence to create a more consistent consumer experience. Beginning in January, the company will concentrate online sales through its own website and app, as well as official storefronts on Tmall, JD.com and Douyin.
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