NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: SBUX  ORLY  MELI  SE  RCL  ABNB  RACE  MAR  AZO  LOW 

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Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.4506
  • Book/Share 9.121
  • PB 7.5365
  • Debt/Equity 0.8213
  • CurrentRatio 2.1903
  • ROIC 0.105

 

  • MktCap 101611016035.0
  • FreeCF/Share 2.0378
  • PFCF 33.769
  • PE 35.061
  • Debt/Assets 0.2963
  • DivYield 0.0233
  • ROE 0.2116

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation NKE BTIG Research -- Buy -- $100 Oct. 15, 2025
Upgrade NKE KeyBanc Capital Markets Sector Weight Overweight -- $90 Oct. 2, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $70 $75 Sept. 23, 2025
Upgrade NKE RBC Capital Mkts Sector Perform Outperform -- $90 Sept. 18, 2025
Upgrade NKE TD Cowen Hold Buy -- $85 Sept. 10, 2025
Upgrade NKE JP Morgan Neutral Overweight -- $93 July 28, 2025
Downgrade NKE DZ Bank Buy Hold -- $76 July 10, 2025
Upgrade NKE Argus Hold Buy -- $85 July 1, 2025
Reiterated NKE Needham -- Buy $66 $78 June 27, 2025
Upgrade NKE HSBC Securities Hold Buy -- $80 June 27, 2025

News

NIKE vs. adidas: Which Stock Leads the Global Sportswear Race?
ADDYY, NKE
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

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image for news NIKE vs. adidas: Which Stock Leads the Global Sportswear Race?
Nike CEO says the company needs to earn back shelf space in the face of stiff competition
NKE
Published: October 21, 2025 by: CNBC
Sentiment: Negative

In an exclusive interview Nike CEO Elliott Hill says he's betting on a “return to sport” to revive the brand.

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image for news Nike CEO says the company needs to earn back shelf space in the face of stiff competition
Billionaire Bill Ackman Quietly Doubled Down on His Hedge Fund's $1.4 Billion Turnaround Bet
NKE
Published: October 21, 2025 by: The Motley Fool
Sentiment: Positive

Bill Ackman is one of the most closely followed investment managers on Wall Street. At his core, he's a value investor, buying stocks in companies the market has turned against, but that still possess incredibly valuable assets.

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image for news Billionaire Bill Ackman Quietly Doubled Down on His Hedge Fund's $1.4 Billion Turnaround Bet
Nike Stock: Time to Buy the Dip?
NKE
Published: October 17, 2025 by: The Motley Fool
Sentiment: Neutral

Nike (NKE -2.29%) has seen sales go negative, and the brand has been under pressure by competition from all sides. Are shares now a value as the company performs a turnaround or is the future still bleak?

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image for news Nike Stock: Time to Buy the Dip?
Is NIKE's 20% Running Growth the Blueprint for Its Comeback?
NKE
Published: October 14, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's 20% y/y rise in running signals its comeback as innovation and athlete-driven storytelling reignite consumer demand.

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image for news Is NIKE's 20% Running Growth the Blueprint for Its Comeback?
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: October 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.

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image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
Is NIKE Stock's Move Below 200-Day SMA a Warning or Opportunity?
NKE
Published: October 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's slide below its 200-day SMA underscores waning momentum as its strategic reset and premium valuation test investor confidence.

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image for news Is NIKE Stock's Move Below 200-Day SMA a Warning or Opportunity?
Nike CEO Elliott Hill: Turnaround will take time
NKE
Published: October 06, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company's strategy, outlooks on the consumer, and timeline for a business turnaround.

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image for news Nike CEO Elliott Hill: Turnaround will take time
Nike CEO: 'Sport offense' will help make us more competitive
NKE
Published: October 06, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company's strategy, culture, and outlook one year into his return.

Read More
image for news Nike CEO: 'Sport offense' will help make us more competitive
Nike CEO: We're putting the athlete back at the center of everything that we do
NKE
Published: October 06, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company's strategy, culture, and outlook one year into his return.

Read More
image for news Nike CEO: We're putting the athlete back at the center of everything that we do
NIKE Faces $1.5B Tariff Hit: Can It Protect Margins & Loyalty?
NKE
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE faces a $1.5B tariff surge, testing its margin defenses and brand loyalty, even as its "Win Now" strategy gains ground.

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image for news NIKE Faces $1.5B Tariff Hit: Can It Protect Margins & Loyalty?
Nike's Transformation Strategy Is Finally Delivering Results
NKE
Published: October 03, 2025 by: Seeking Alpha
Sentiment: Positive

NIKE is showing early signs of a turnaround, driven by its Win Now and Sport Offense strategies, with Q1'26 results beating expectations. NKE posted revenue growth in North America and EMEA, and the Running segment surged 20% YoY, signaling momentum from its new organizational model. Valuation metrics suggest NKE is undervalued, as forward P/E ratios do not reflect anticipated revenue growth and the company's turnaround progress.

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image for news Nike's Transformation Strategy Is Finally Delivering Results
Top Stock Movers Now: Nike, Eli Lilly, Corteva, AES, and More
AES, CTVA, LLY, NKE
Published: October 01, 2025 by: Investopedia
Sentiment: Negative

The S&P 500, Dow, and Nasdaq were little changed Wednesday afternoon, as a federal government shutdown took effect.

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image for news Top Stock Movers Now: Nike, Eli Lilly, Corteva, AES, and More
Nike's Turnaround Looks Like It's Going Well—But Tariffs Could Be a Stumbling Block
NKE
Published: October 01, 2025 by: Investopedia
Sentiment: Neutral

The revamp of Nike's brand made headway last quarter, according to executives, but another high hurdle—rising tariff expenses—looms.

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image for news Nike's Turnaround Looks Like It's Going Well—But Tariffs Could Be a Stumbling Block
NIKE Q1 Earnings & Revenues Beat Estimates, Outlines Bleak Q2 Outlook
NKE
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE tops Q1 revenue and EPS forecasts, but warns of tariff-driven margin pressure and a Q2 sales decline ahead.

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image for news NIKE Q1 Earnings & Revenues Beat Estimates, Outlines Bleak Q2 Outlook
Nike needs to 'get market cleaned up' to be cool again, says Williams Trading's Sam Poser
NKE
Published: October 01, 2025 by: CNBC Television
Sentiment: Neutral

Sam Poser, Williams Trading senior equity analyst, joins CNBC's 'Squawk on the Street' to discuss his buy rating on Nike, reaction to the company's latest earnings report, and much more.

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image for news Nike needs to 'get market cleaned up' to be cool again, says Williams Trading's Sam Poser
Nike shares surge 3% on earnings beat, but tariffs and China weigh on outlook
NKE
Published: October 01, 2025 by: Invezz
Sentiment: Neutral

Nike Inc. shares rose more than 3% on Wednesday after the athletic apparel maker posted better-than-expected fiscal first-quarter results, topping Wall Street forecasts for both revenue and net income. The company also signaled stronger-than-anticipated sales growth ahead, but warned of challenges from tariffs, holiday sales pressure, and weakness in its China business.

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image for news Nike shares surge 3% on earnings beat, but tariffs and China weigh on outlook
NKE Leaps Over Earnings Hurdle, CVNA Upgrade, MRVL Downgrade
CVNA, MRVL, NKE
Published: October 01, 2025 by: Schwab Network
Sentiment: Positive

Nike (NKE) broke its recent downtrend and posted strong quarterly revenue. Diane King Hall talks about how the company is rebuilding its brand as a part of its comeback story.

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image for news NKE Leaps Over Earnings Hurdle, CVNA Upgrade, MRVL Downgrade
Options Traders, Analysts Chime In on Nike Earnings
CHYM, NKE
Published: October 01, 2025 by: Schaeffers Research
Sentiment: Positive

Athletic retailer Nike Inc (NYSE:NKE) posted a fiscal first-quarter earnings and revenue beat this morning.

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image for news Options Traders, Analysts Chime In on Nike Earnings
Nike Shares Surge on Surprise Sales Growth—Monitor These Key Stock Price Levels
NKE
Published: October 01, 2025 by: Investopedia
Sentiment: Positive

Nike (NKE) shares jumped in early trading Wednesday after the sports apparel and equipment maker posted surprise sales growth and topped Wall Street's earnings expectations.

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image for news Nike Shares Surge on Surprise Sales Growth—Monitor These Key Stock Price Levels
Nike's Turnaround Plan Seems to be Working as Sales Fall less than expected
NKE
Published: October 01, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

Nike's wholesale business and strength in North America powered the company's latest quarterly sales above Wall Street's expectations, showing that turnaround efforts at the world's largest sportswear company are starting to deliver results. Sales fell 1% on a currency-neutral basis in the company's most-recent quarter, a smaller drop than investors anticipated, according to a statement.

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image for news Nike's Turnaround Plan Seems to be Working as Sales Fall less than expected
Nike earnings to be 'progress report' rather than inflection point, says Jefferies' Konik
JEF, NKE
Published: September 30, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's “Money Movers” team discusses what to expect from Nike's upcoming earnings results with Randy Konik, equity analyst at Jefferies.

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image for news Nike earnings to be 'progress report' rather than inflection point, says Jefferies' Konik
Nike Earnings Loom: Can Shares Bounce?
NKE
Published: September 30, 2025 by: Zacks Investment Research
Sentiment: Negative

NIKE NKE shares have experienced suboptimal price action over recent years, underperforming significantly on the back of quarterly results that have shown muted growth.

Read More
image for news Nike Earnings Loom: Can Shares Bounce?
Nike will report earnings after the bell. Here's what Wall Street expects
NKE
Published: September 30, 2025 by: CNBC
Sentiment: Neutral

Nike will report fiscal first-quarter earnings after the bell on Tuesday. Analysts are expecting earnings per share of 27 cents on revenue of $11.0 billion, according to consensus estimates from LSEG.

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image for news Nike will report earnings after the bell. Here's what Wall Street expects
Swartz: NKE Faces Rough Quarter, Shows Signs of "Getting Better"
NKE
Published: September 30, 2025 by: Schwab Network
Sentiment: Neutral

​@morningstar's David Swartz expects Nike (NKE) will need to show how it jumped over several hurdles over the last quarter in Tuesday's earnings report. However, he expects financials to improve both in the U.S. and international markets, including China.

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image for news Swartz: NKE Faces Rough Quarter, Shows Signs of "Getting Better"
Options Corner: NKE Earnings Trade
NKE
Published: September 30, 2025 by: Schwab Network
Sentiment: Negative

Rick Ducat laces up and looks at the Nike (NKE) chart ahead of earnings. On a 5-year chart, he shows the underperformance seen in the athletic-wear company compared to the broader market.

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image for news Options Corner: NKE Earnings Trade
How To Earn $500 A Month From Nike Stock Ahead Of Q1 Earnings
NKE
Published: September 30, 2025 by: Benzinga
Sentiment: Neutral

Nike, Inc. (NYSE:NKE) will release earnings results for the first quarter, after the closing bell on Tuesday, Sept. 30.

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image for news How To Earn $500 A Month From Nike Stock Ahead Of Q1 Earnings
Warring: Nike is pretty well insulated from tariffs with its global business
NKE
Published: September 30, 2025 by: CNBC Television
Sentiment: Neutral

Zachary Warring, Equity Research Analyst at CFRA, sees Nike's turnaround progressing but says high valuation limits upside, with holiday guidance key and market share gains still ahead.

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image for news Warring: Nike is pretty well insulated from tariffs with its global business
Stock Market Today: S&P 500, Dow Futures Tumble As Shutdown Standoff Drags On—Cigna, Wolfspeed, Nike In Focus
IVV, NKE, SPLG, SPXL, SPY, SSO, UPRO, VOO, WOLF
Published: September 30, 2025 by: Benzinga
Sentiment: Negative

U.S. stock futures fell on Tuesday following Monday's advances. Futures of major benchmark indices were lower.

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image for news Stock Market Today: S&P 500, Dow Futures Tumble As Shutdown Standoff Drags On—Cigna, Wolfspeed, Nike In Focus
Nike Gears Up For Q1 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts
NKE
Published: September 30, 2025 by: Benzinga
Sentiment: Neutral

Nike, Inc. (NYSE:NKE) will release earnings results for the first quarter, after the closing bell on Tuesday, Sept. 30.

Read More
image for news Nike Gears Up For Q1 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.