NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: SBUX  SE  ORLY  ABNB  RCL  MAR  RACE  MELI  ROST  AZO 

Automate Your Wheel Strategy on NKE

With Tiblio's Option Bot, you can configure your own wheel strategy including NKE - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.4681
  • Book/Share 9.1117
  • PB 6.4434
  • Debt/Equity 0.8213
  • CurrentRatio 2.1903
  • ROIC 0.0908

 

  • MktCap 86785195975.0
  • FreeCF/Share 2.0357
  • PFCF 28.8419
  • PE 34.3816
  • Debt/Assets 0.2963
  • DivYield 0.0274
  • ROE 0.1845

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated NKE Telsey Advisory Group -- Market Perform $75 $72 Dec. 19, 2025
Reiterated NKE Needham -- Buy $78 $68 Dec. 19, 2025
Initiation NKE Guggenheim -- Buy -- $77 Dec. 10, 2025
Upgrade NKE Wells Fargo Equal Weight Overweight -- $75 Nov. 13, 2025
Initiation NKE BTIG Research -- Buy -- $100 Oct. 15, 2025
Upgrade NKE KeyBanc Capital Markets Sector Weight Overweight -- $90 Oct. 2, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $70 $75 Sept. 23, 2025
Upgrade NKE RBC Capital Mkts Sector Perform Outperform -- $90 Sept. 18, 2025
Upgrade NKE TD Cowen Hold Buy -- $85 Sept. 10, 2025
Upgrade NKE JP Morgan Neutral Overweight -- $93 July 28, 2025

News

Nike: There Is A Lot To Be Concerned About
NKE
Published: December 22, 2025 by: Seeking Alpha
Sentiment: Negative

Nike is downgraded from hold to sell due to unsustainable dividends, margin compression, and overvaluation. Despite a 1% revenue increase and North American strength, NKE's net income fell 32% and China sales dropped 17%. Accounts receivable outpaced revenue growth, raising concerns about demand sustainability and credit risk.

Read More
image for news Nike: There Is A Lot To Be Concerned About
Nike Beats on Earnings but Struggles in China and Faces Tariffs
NKE
Published: December 19, 2025 by: MarketBeat
Sentiment: Positive

The last three years have not been kind to U.S. apparel giant Nike NYSE: NKE. As of the Dec. 18 close, shares had dropped approximately 34%, with sales, margins, and profits all down significantly over the same period.

Read More
image for news Nike Beats on Earnings but Struggles in China and Faces Tariffs
North America was really good for Nike despite weak China sales, says Guggenheim's Simeon Siegel
NKE
Published: December 19, 2025 by: CNBC Television
Sentiment: Positive

Simeon Siegel, Guggenheim Securities consumer equity research analyst, joins 'Power Lunch' to discuss what the market's missing with Nike, what's going on with the business and much more.

Read More
image for news North America was really good for Nike despite weak China sales, says Guggenheim's Simeon Siegel
Nike Shares Slip Below the Lows That Predated the Hiring of Elliott Hill
NKE
Published: December 19, 2025 by: Investopedia
Sentiment: Negative

Nike hoped a new CEO could get its stock rising again. So far, the change just hasn't done it.

Read More
image for news Nike Shares Slip Below the Lows That Predated the Hiring of Elliott Hill
Staying away from Nike as it remains in price discovery mode, says KKM Financial's Jeff Kilburg
NKE
Published: December 19, 2025 by: CNBC Television
Sentiment: Negative

Jeff Kilburg, KKM Financial, joins 'CNBC's The Exchange' to discuss Kilburg's thoughts on Nike, the overall market and much more.

Read More
image for news Staying away from Nike as it remains in price discovery mode, says KKM Financial's Jeff Kilburg
Nike: Q2 Sell-Off - Another Leg Down Ahead, Or Is The Bottom Finally In Sight?
NKE
Published: December 19, 2025 by: Seeking Alpha
Sentiment: Positive

Nike, Inc. is rated Hold as its turnaround remains incomplete, with further patience warranted before initiating a position. Key challenges include persistent China sales declines, tariff headwinds, and a business model shift impacting margins and growth. NKE Q2 earnings beat expectations, but management guides for Q3 revenue decline and margin compression, emphasizing a gradual, regionally varied recovery.

Read More
image for news Nike: Q2 Sell-Off - Another Leg Down Ahead, Or Is The Bottom Finally In Sight?
Nike's Profits Topped Estimates. Here's Why the Stock Is Tumbling Anyway
NKE
Published: December 19, 2025 by: Investopedia
Sentiment: Neutral

Nike shares tumbled Friday, despite quarterly profits that topped estimates, as a weaker-than-expected outlook and headwinds in China weighed on sentiment.

Read More
image for news Nike's Profits Topped Estimates. Here's Why the Stock Is Tumbling Anyway
Are the Markets Setting Up for a Santa Claus Rally?
CAG, FDX, LW, NKE, WGO
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive

With equilibrium still being sought in the indexes this morning, it appears we are currently in a sweet spot for a Santa Claus Rally to occur.

Read More
image for news Are the Markets Setting Up for a Santa Claus Rally?
Nike stock drops following earnings, making money on the AI trade in 2026
NKE
Published: December 19, 2025 by: Yahoo Finance
Sentiment: Negative

Nike stock drops following earnings, making money on the AI trade in 2026 Yahoo Finance executive editor Brian Sozzi breaks down the latest market moves for December 19, 2025. Nike stock is dropping following the company's second quarter earnings report.

Read More
image for news Nike stock drops following earnings, making money on the AI trade in 2026
Nike is struggling to stay culturally relevant in China
NKE
Published: December 19, 2025 by: Business Insider
Sentiment: Negative

Nike's sales in Greater China fell 17% in its most recent quarter. Nike CEO Elliott Hill acknowledged the slump, saying it needs to "reset" its approach to China Experts say Nike is struggling with cultural relevance as local brands connect with young consumers.

Read More
image for news Nike is struggling to stay culturally relevant in China
Why is Nike stock crashing today
NKE
Published: December 19, 2025 by: Finbold
Sentiment: Neutral

Nike (NYSE: NKE) delivered some rather mixed results in its fiscal Q2 2026 earnings report on Thursday, December 18, beating revenue expectations but not doing so great in terms of profitability, which has weighed heavily on the Nike stock.

Read More
image for news Why is Nike stock crashing today
Nike stock plunges 10% due to $1.5B hit from tariffs, weak China sales
NKE
Published: December 19, 2025 by: New York Post
Sentiment: Negative

Nike stock plunged nearly 10% after the sneaker giant reported sliding profits due to an anticipated $1.5 billion hit from tariffs as well as a slowdown in China.

Read More
image for news Nike stock plunges 10% due to $1.5B hit from tariffs, weak China sales
Nike's Hard Crash Won't End
NKE
Published: December 19, 2025 by: 24/7 Wall Street
Sentiment: Negative

Read More
image for news Nike's Hard Crash Won't End
Nike Q2 Preview: Sportswear Giant Goes For 10th Straight EPS Beat
NKE
Published: December 18, 2025 by: Benzinga
Sentiment: Positive

Apparel and footwear giant Nike Inc. (NYSE: NKE) could show further progress in its turnaround efforts when it reports second-quarter financial results Thursday after market close.

Read More
image for news Nike Q2 Preview: Sportswear Giant Goes For 10th Straight EPS Beat
Can NIKE's Digital Expansion Strategy Reignite Consumer Engagement?
NKE
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's digital engine still engages consumers, but fewer promotions have hit traffic and sales, leaving the Direct channel under pressure.

Read More
image for news Can NIKE's Digital Expansion Strategy Reignite Consumer Engagement?
Lululemon Cheaper Than Nike? Elliott Deal Highlights Disconnect
LULU, NKE
Published: December 18, 2025 by: Benzinga
Sentiment: Neutral

Lululemon Athletica Inc (NASDAQ: LULU) and Nike Inc (NYSE: NKE) are navigating similar consumer slowdowns, but the stock market is treating them like entirely different businesses. One trades like a premium franchise.

Read More
image for news Lululemon Cheaper Than Nike? Elliott Deal Highlights Disconnect
Nike is set to report earnings after the bell. Here's what Wall Street expects
NKE
Published: December 18, 2025 by: CNBC
Sentiment: Neutral

Nike will report fiscal second-quarter earnings after the bell Thursday. The sneaker giant is just over a year into CEO Elliott Hill's tenure, focusing on turning around the company and returning it to profitable growth.

Read More
image for news Nike is set to report earnings after the bell. Here's what Wall Street expects
NIKE & On Holding Go Head-to-Head: Which Stock Has the Edge?
NKE, ONON
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's scale-driven reset and sport-led strategy contrast with ONON's premium focus as both navigate growth, margins and shifting demand.

Read More
image for news NIKE & On Holding Go Head-to-Head: Which Stock Has the Edge?
NIKE Pre-Q2 Earnings: Buy Now or Wait Out Near-Term Volatility?
NKE
Published: December 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE heads into Q2 earnings with expected y/y revenue and EPS declines, as margin pressure and China weakness test its "Win Now" turnaround.

Read More
image for news NIKE Pre-Q2 Earnings: Buy Now or Wait Out Near-Term Volatility?
What to Expect as Nike Earnings Approach
NKE
Published: December 15, 2025 by: Schaeffers Research
Sentiment: Neutral

Nike Inc (NYSE) will be one of the last companies to step into the earnings confessional for 2025, when the athletic retailer fiscal second-quarter earnings after the close on Thursday, Dec. 18.

Read More
image for news What to Expect as Nike Earnings Approach
Final Full Trading Week of 2025 Filled with Data
FDX, KBH, LEN, MU, NKE
Published: December 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

Delayed jobs and inflation reports will finally be in focus, along with normal-cycle economic reports in this last full trading week of the year and a few off-season earnings reports.

Read More
image for news Final Full Trading Week of 2025 Filled with Data
This Week to "Set Tone" for 2025's Close, MU & NKE Key Earnings
NKE
Published: December 15, 2025 by: Schwab Network
Sentiment: Neutral

Alex Coffey starts his coverage with a glimpse into the NAHB Housing Market Index, which shows a slight uptick and potential bottoming for the metric. However, it's the week ahead that compels Alex more.

Read More
image for news This Week to "Set Tone" for 2025's Close, MU & NKE Key Earnings
Gear Up for Nike (NKE) Q2 Earnings: Wall Street Estimates for Key Metrics
NKE
Published: December 15, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Nike (NKE) for the quarter ended November 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

Read More
image for news Gear Up for Nike (NKE) Q2 Earnings: Wall Street Estimates for Key Metrics
Wall Street Roundup: Market Reacts To Earnings
AAL, AVGO, AZO, DAL, DIS, FDX, JBLU, KBH, LEN, LUV, META, NFLX, NKE, NVDA, ORCL, PSKY, UAL, WBD
Published: December 12, 2025 by: Seeking Alpha
Sentiment: Negative

Oracle (ORCL) fell 11% post-earnings as revenue missed and operating expenses outpaced cloud revenue growth, raising debt and spending concerns. AI-driven margin pressures are surfacing across tech, with Broadcom (AVGO) sliding 10% despite strong results, as investors weigh infrastructure costs.

Read More
image for news Wall Street Roundup: Market Reacts To Earnings
5 Shoes & Retail Apparel Stocks to Watch as Cost Pressures Persist
ADDYY, CAL, NKE, SHOO, WWW
Published: December 11, 2025 by: Zacks Investment Research
Sentiment: Positive

The Shoes & Retail Apparel industry faces rising costs and soft demand, yet innovation, strong e-commerce gains and wellness-driven trends keep players like NKE, ADDYY, SHOO, WWW and CAL positioned for long-term growth.

Read More
image for news 5 Shoes & Retail Apparel Stocks to Watch as Cost Pressures Persist
Earnings Preview: Nike (NKE) Q2 Earnings Expected to Decline
NKE
Published: December 11, 2025 by: Zacks Investment Research
Sentiment: Negative

Nike (NKE) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Earnings Preview: Nike (NKE) Q2 Earnings Expected to Decline
Nike to report Q2 earnings amid weak DTC trends, mixed sentiment
NKE
Published: December 10, 2025 by: Proactive Investors
Sentiment: Neutral

Nike Inc (NYSE:NKE, XETRA:NKE) will report its fiscal second quarter results on December 18, with UBS analysts expecting a relatively muted reaction from Wall Street despite signs of uneven momentum across the athletic footwear and apparel brand's key markets. The firm repeated its ‘Neutral' rating and a $71 price target, writing that they “don't expect Nike's print to change Street estimates or the stock's price-to-earnings ratio (P/E) much.

Read More
image for news Nike to report Q2 earnings amid weak DTC trends, mixed sentiment
Running Strong, Sportswear Soft: Can NIKE Balance Its Portfolio?
NKE
Published: December 10, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE posts strong running gains, but lingering Sportswear and China weaknesses pose challenges as its brand trio aims to regain full momentum.

Read More
image for news Running Strong, Sportswear Soft: Can NIKE Balance Its Portfolio?
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: December 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.

Read More
image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NIKE Stock Falls 11% in 3 Months: A Buy Opportunity or Value Trap?
NKE
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's three-month slide, digital slowdown and margin strain put the stock at a crossroads as investors weigh rebound potential against mounting headwinds.

Read More
image for news NIKE Stock Falls 11% in 3 Months: A Buy Opportunity or Value Trap?

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.