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Start Your Free Trial NowKey Metrics & Ratings
- symbol NKE
- Rev/Share 31.4681
- Book/Share 9.1117
- PB 6.4434
- Debt/Equity 0.8213
- CurrentRatio 2.1903
- ROIC 0.0908
- MktCap 86785195975.0
- FreeCF/Share 2.0357
- PFCF 28.8419
- PE 34.3816
- Debt/Assets 0.2963
- DivYield 0.0274
- ROE 0.1845
- Rating C-
- Score 1
- Recommendation Strong Sell
- P/E Score 2
- DCF Score 3
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $75 | $72 | Dec. 19, 2025 |
| Reiterated | NKE | Needham | -- | Buy | $78 | $68 | Dec. 19, 2025 |
| Initiation | NKE | Guggenheim | -- | Buy | -- | $77 | Dec. 10, 2025 |
| Upgrade | NKE | Wells Fargo | Equal Weight | Overweight | -- | $75 | Nov. 13, 2025 |
| Initiation | NKE | BTIG Research | -- | Buy | -- | $100 | Oct. 15, 2025 |
| Upgrade | NKE | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $90 | Oct. 2, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $70 | $75 | Sept. 23, 2025 |
| Upgrade | NKE | RBC Capital Mkts | Sector Perform | Outperform | -- | $90 | Sept. 18, 2025 |
| Upgrade | NKE | TD Cowen | Hold | Buy | -- | $85 | Sept. 10, 2025 |
| Upgrade | NKE | JP Morgan | Neutral | Overweight | -- | $93 | July 28, 2025 |
News
Nike: There Is A Lot To Be Concerned About
Published: December 22, 2025 by: Seeking Alpha
Sentiment: Negative
Nike is downgraded from hold to sell due to unsustainable dividends, margin compression, and overvaluation. Despite a 1% revenue increase and North American strength, NKE's net income fell 32% and China sales dropped 17%. Accounts receivable outpaced revenue growth, raising concerns about demand sustainability and credit risk.
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Nike Beats on Earnings but Struggles in China and Faces Tariffs
Published: December 19, 2025 by: MarketBeat
Sentiment: Positive
The last three years have not been kind to U.S. apparel giant Nike NYSE: NKE. As of the Dec. 18 close, shares had dropped approximately 34%, with sales, margins, and profits all down significantly over the same period.
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North America was really good for Nike despite weak China sales, says Guggenheim's Simeon Siegel
Published: December 19, 2025 by: CNBC Television
Sentiment: Positive
Simeon Siegel, Guggenheim Securities consumer equity research analyst, joins 'Power Lunch' to discuss what the market's missing with Nike, what's going on with the business and much more.
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Nike Shares Slip Below the Lows That Predated the Hiring of Elliott Hill
Published: December 19, 2025 by: Investopedia
Sentiment: Negative
Nike hoped a new CEO could get its stock rising again. So far, the change just hasn't done it.
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Staying away from Nike as it remains in price discovery mode, says KKM Financial's Jeff Kilburg
Published: December 19, 2025 by: CNBC Television
Sentiment: Negative
Jeff Kilburg, KKM Financial, joins 'CNBC's The Exchange' to discuss Kilburg's thoughts on Nike, the overall market and much more.
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Nike: Q2 Sell-Off - Another Leg Down Ahead, Or Is The Bottom Finally In Sight?
Published: December 19, 2025 by: Seeking Alpha
Sentiment: Positive
Nike, Inc. is rated Hold as its turnaround remains incomplete, with further patience warranted before initiating a position. Key challenges include persistent China sales declines, tariff headwinds, and a business model shift impacting margins and growth. NKE Q2 earnings beat expectations, but management guides for Q3 revenue decline and margin compression, emphasizing a gradual, regionally varied recovery.
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Nike's Profits Topped Estimates. Here's Why the Stock Is Tumbling Anyway
Published: December 19, 2025 by: Investopedia
Sentiment: Neutral
Nike shares tumbled Friday, despite quarterly profits that topped estimates, as a weaker-than-expected outlook and headwinds in China weighed on sentiment.
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Are the Markets Setting Up for a Santa Claus Rally?
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive
With equilibrium still being sought in the indexes this morning, it appears we are currently in a sweet spot for a Santa Claus Rally to occur.
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Nike stock drops following earnings, making money on the AI trade in 2026
Published: December 19, 2025 by: Yahoo Finance
Sentiment: Negative
Nike stock drops following earnings, making money on the AI trade in 2026 Yahoo Finance executive editor Brian Sozzi breaks down the latest market moves for December 19, 2025. Nike stock is dropping following the company's second quarter earnings report.
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Nike is struggling to stay culturally relevant in China
Published: December 19, 2025 by: Business Insider
Sentiment: Negative
Nike's sales in Greater China fell 17% in its most recent quarter. Nike CEO Elliott Hill acknowledged the slump, saying it needs to "reset" its approach to China Experts say Nike is struggling with cultural relevance as local brands connect with young consumers.
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Why is Nike stock crashing today
Published: December 19, 2025 by: Finbold
Sentiment: Neutral
Nike (NYSE: NKE) delivered some rather mixed results in its fiscal Q2 2026 earnings report on Thursday, December 18, beating revenue expectations but not doing so great in terms of profitability, which has weighed heavily on the Nike stock.
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Nike stock plunges 10% due to $1.5B hit from tariffs, weak China sales
Published: December 19, 2025 by: New York Post
Sentiment: Negative
Nike stock plunged nearly 10% after the sneaker giant reported sliding profits due to an anticipated $1.5 billion hit from tariffs as well as a slowdown in China.
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Nike's Hard Crash Won't End
Published: December 19, 2025 by: 24/7 Wall Street
Sentiment: Negative
Nike Q2 Preview: Sportswear Giant Goes For 10th Straight EPS Beat
Published: December 18, 2025 by: Benzinga
Sentiment: Positive
Apparel and footwear giant Nike Inc. (NYSE: NKE) could show further progress in its turnaround efforts when it reports second-quarter financial results Thursday after market close.
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Can NIKE's Digital Expansion Strategy Reignite Consumer Engagement?
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
NKE's digital engine still engages consumers, but fewer promotions have hit traffic and sales, leaving the Direct channel under pressure.
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Lululemon Cheaper Than Nike? Elliott Deal Highlights Disconnect
Published: December 18, 2025 by: Benzinga
Sentiment: Neutral
Lululemon Athletica Inc (NASDAQ: LULU) and Nike Inc (NYSE: NKE) are navigating similar consumer slowdowns, but the stock market is treating them like entirely different businesses. One trades like a premium franchise.
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Nike is set to report earnings after the bell. Here's what Wall Street expects
Published: December 18, 2025 by: CNBC
Sentiment: Neutral
Nike will report fiscal second-quarter earnings after the bell Thursday. The sneaker giant is just over a year into CEO Elliott Hill's tenure, focusing on turning around the company and returning it to profitable growth.
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NIKE & On Holding Go Head-to-Head: Which Stock Has the Edge?
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
NKE's scale-driven reset and sport-led strategy contrast with ONON's premium focus as both navigate growth, margins and shifting demand.
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NIKE Pre-Q2 Earnings: Buy Now or Wait Out Near-Term Volatility?
Published: December 16, 2025 by: Zacks Investment Research
Sentiment: Neutral
NKE heads into Q2 earnings with expected y/y revenue and EPS declines, as margin pressure and China weakness test its "Win Now" turnaround.
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What to Expect as Nike Earnings Approach
Published: December 15, 2025 by: Schaeffers Research
Sentiment: Neutral
Nike Inc (NYSE) will be one of the last companies to step into the earnings confessional for 2025, when the athletic retailer fiscal second-quarter earnings after the close on Thursday, Dec. 18.
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Final Full Trading Week of 2025 Filled with Data
Published: December 15, 2025 by: Zacks Investment Research
Sentiment: Neutral
Delayed jobs and inflation reports will finally be in focus, along with normal-cycle economic reports in this last full trading week of the year and a few off-season earnings reports.
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This Week to "Set Tone" for 2025's Close, MU & NKE Key Earnings
Published: December 15, 2025 by: Schwab Network
Sentiment: Neutral
Alex Coffey starts his coverage with a glimpse into the NAHB Housing Market Index, which shows a slight uptick and potential bottoming for the metric. However, it's the week ahead that compels Alex more.
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Gear Up for Nike (NKE) Q2 Earnings: Wall Street Estimates for Key Metrics
Published: December 15, 2025 by: Zacks Investment Research
Sentiment: Neutral
Get a deeper insight into the potential performance of Nike (NKE) for the quarter ended November 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.
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Wall Street Roundup: Market Reacts To Earnings
Published: December 12, 2025 by: Seeking Alpha
Sentiment: Negative
Oracle (ORCL) fell 11% post-earnings as revenue missed and operating expenses outpaced cloud revenue growth, raising debt and spending concerns. AI-driven margin pressures are surfacing across tech, with Broadcom (AVGO) sliding 10% despite strong results, as investors weigh infrastructure costs.
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5 Shoes & Retail Apparel Stocks to Watch as Cost Pressures Persist
Published: December 11, 2025 by: Zacks Investment Research
Sentiment: Positive
The Shoes & Retail Apparel industry faces rising costs and soft demand, yet innovation, strong e-commerce gains and wellness-driven trends keep players like NKE, ADDYY, SHOO, WWW and CAL positioned for long-term growth.
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Earnings Preview: Nike (NKE) Q2 Earnings Expected to Decline
Published: December 11, 2025 by: Zacks Investment Research
Sentiment: Negative
Nike (NKE) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
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Nike to report Q2 earnings amid weak DTC trends, mixed sentiment
Published: December 10, 2025 by: Proactive Investors
Sentiment: Neutral
Nike Inc (NYSE:NKE, XETRA:NKE) will report its fiscal second quarter results on December 18, with UBS analysts expecting a relatively muted reaction from Wall Street despite signs of uneven momentum across the athletic footwear and apparel brand's key markets. The firm repeated its ‘Neutral' rating and a $71 price target, writing that they “don't expect Nike's print to change Street estimates or the stock's price-to-earnings ratio (P/E) much.
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Running Strong, Sportswear Soft: Can NIKE Balance Its Portfolio?
Published: December 10, 2025 by: Zacks Investment Research
Sentiment: Positive
NKE posts strong running gains, but lingering Sportswear and China weaknesses pose challenges as its brand trio aims to regain full momentum.
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NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
Published: December 05, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.
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NIKE Stock Falls 11% in 3 Months: A Buy Opportunity or Value Trap?
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Neutral
NKE's three-month slide, digital slowdown and margin strain put the stock at a crossroads as investors weigh rebound potential against mounting headwinds.
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About NIKE, Inc. (NKE)
- IPO Date 1980-12-02
- Website https://investors.nike.com
- Industry Apparel - Footwear & Accessories
- CEO Elliott J. Hill
- Employees 79400