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- symbol NKE
- Rev/Share 31.4681
- Book/Share 9.5291
- PB 6.903
- Debt/Equity 0.801
- CurrentRatio 2.0631
- ROIC 0.09
- MktCap 97211195559.0
- FreeCF/Share 1.6744
- PFCF 39.2773
- PE 38.522
- Debt/Assets 0.2986
- DivYield 0.0245
- ROE 0.1843
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | NKE | Needham | Buy | Hold | -- | -- | Jan. 8, 2026 |
| Initiation | NKE | Deutsche Bank | -- | Hold | -- | -- | Jan. 8, 2026 |
| Reiterated | NKE | Needham | -- | Buy | $78 | $68 | Dec. 19, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $75 | $72 | Dec. 19, 2025 |
| Initiation | NKE | Guggenheim | -- | Buy | -- | $77 | Dec. 10, 2025 |
| Upgrade | NKE | Wells Fargo | Equal Weight | Overweight | -- | $75 | Nov. 13, 2025 |
| Initiation | NKE | BTIG Research | -- | Buy | -- | $100 | Oct. 15, 2025 |
| Upgrade | NKE | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $90 | Oct. 2, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $70 | $75 | Sept. 23, 2025 |
| Upgrade | NKE | RBC Capital Mkts | Sector Perform | Outperform | -- | $90 | Sept. 18, 2025 |
News
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
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Nike needs more than Tim Cook to rescue its stock, amid ‘longer than expected' turnaround
Published: January 08, 2026 by: Market Watch
Sentiment: Negative
Needham analysts downgraded Nike stock on slow turnaround progress, while China “has become a puzzle that management is struggling mightily to put back together.”
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ADDYY vs. NKE: Which Stock Is the Better Value Option?
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Neutral
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks offers value investors a better bang for their buck right now?
Read More
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors with an interest in Shoes and Retail Apparel stocks have likely encountered both Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Will China's Structural Challenges Slow NIKE's Global Comeback?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Negative
NKE's Greater China revenues slid 17% in Q2 fiscal 2026 as weak demand and local competition weigh, even as recovery efforts ramp.
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NIKE's Stock Looks Expensive: Is Patience the Better Strategy Now?
Published: January 05, 2026 by: Zacks Investment Research
Sentiment: Negative
NKE's valuation stands above peers despite uneven demand, margin pressure and recent stock underperformance, raising questions about near-term upside.
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2026 Will Be ‘Incredibly Choppy' But These 5 Stocks Could Soar
Published: January 05, 2026 by: The Street
Sentiment: Positive
Investor Dan Niles breaks down why 2026 could be messy for investors and shares exactly which stocks he's betting on.
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Nike CEO joins Tim Cook in betting his own money that the stock is bottoming
Published: December 31, 2025 by: Market Watch
Sentiment: Positive
Nike's stock surged Wednesday after CEO Elliott Hill disclosed open-market purchases — a week after Apple CEO and board member Tim Cook did the same.
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Initial Claims Decreased More Than Expected
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Negative
U.S. stock futures are trading in negative territory to start the last trading day of 2025. Wall Street ended in the negative zone in the last three trading days.
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U.S. Stock Futures in Red to Close an Impressive 2025
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Neutral
U.S. stock futures are trading in negative territory to start the last trading day of 2025.
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Nike stock rises as CEO purchases $1M in shares
Published: December 31, 2025 by: Proactive Investors
Sentiment: Positive
Nike Inc (NYSE:NKE, XETRA:NKE) shares are set to open about 2.6% higher after it was disclosed that the athletic apparel and footwear brand's CEO Elliott Hill has purchased $1 million in shares. According to a Form 4 filing with the US Securities and Exchange Commission, Hill bought 16,388 shares of Nike Class B stock on December 29 at an average price of about $61.10 per share, for a total investment of approximately $1 million.
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Nike shares move higher on big insider purchases by CEO Elliott Hill, director Tim Cook after down year
Published: December 31, 2025 by: CNBC
Sentiment: Positive
Nike insiders picked up shares as the retailer wrapped up a hard year in the market. Shares of Nike have tumbled around 19% in 2025, putting the stock on pace to see its fourth straight year in the red.
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The Stocks I'd Buy For Goldman's 2026 Forecast
Published: December 30, 2025 by: 24/7 Wall Street
Sentiment: Neutral
Goldman Sachs (NYSE:GS) just unveiled its 2026 Investment Outlook, and it's definitely worth a read if you're looking to ring in the new year right.
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Can NIKE's "Sport Offense" Reignite Growth Across Key Markets?
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive
NKE is betting on its Sport Offense sport-led innovation and faster cycles to rebuild brand heat, fix channels and reignite growth across key markets.
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Trade Tracker: Bryn Talkington buys Nike and On Holding
Published: December 26, 2025 by: CNBC Television
Sentiment: Positive
Bryn Talkington, managing partner at Requisite Capital Management, joins CNBC's 'Halftime Report' to detail her latest retail buys.
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These 3 Household Names Are Flashing Rare Oversold Signals
Published: December 26, 2025 by: MarketBeat
Sentiment: Positive
After another bumper year for equities and mega-cap tech stocks in general, it can be easy to miss what's been happening in the shadows. While benchmark indices like the S&P 500 are on the verge of logging yet another record close, some of the most interesting opportunities right now are not the stocks making headlines, but rather the ones that have been left behind.
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Wholesale Strength vs. Digital Strain: Is NIKE's Channel Mix Working?
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Neutral
NKE's wholesale rebound is lifting revenues, but digital sales are lagging as promotions fade and traffic softens, raising doubts about channel balance.
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Nike's Revival of Classic Brand Has a Hitch—Soccer Coach Grabbed the Trademark
Published: December 25, 2025 by: WSJ
Sentiment: Negative
The nostalgic Total 90 product line is central to Nike's World Cup plans. It just never renewed the trademark rights.
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Tim Cook just gave Nike a much-needed holiday boost
Published: December 25, 2025 by: Business Insider
Sentiment: Positive
Tim Cook bought $3 million in Nike shares, nearly doubling his stake in the company. Nike shares jumped after Cook's purchase, signaling support for CEO Elliott Hill's turnaround plan.
Read More
Nike shares rise as Tim Cook purchases $2.95M in stock
Published: December 24, 2025 by: Proactive Investors
Sentiment: Positive
Nike Inc (NYSE:NKE, XETRA:NKE) shares moved higher before Wednesday's opening bell on the news that board member Tim Cook purchased 50,000 shares of the company's common stock. According to a regulatory filing, the transaction was completed on December 22 at an average price of approximately $58.97 per share, for a total investment of about $2.95 million.
Read More
Nike's stock is on pace to extend this record losing streak. But Tim Cook is buying.
Published: December 24, 2025 by: Market Watch
Sentiment: Neutral
Apple CEO and Nike board member Tim Cook spent nearly $3 million to buy Nike's stock after the latest selloff, roughly doubling his stake.
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Nike: Recovery Has Momentum, But There's Also A Margin Problem (Rating Downgrade)
Published: December 24, 2025 by: Seeking Alpha
Sentiment: Positive
Nike is downgraded from buy to hold due to persistent margin pressure and macro headwinds. Despite double-beat Q2 results and strong North American sales, NKE faces ongoing declines in key international segments and year-over-year EPS. Margins fell 300 bps to 40.6%, and forward P/E remains elevated at 37.7x, limiting near-term upside.
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Oppenheimer's Brian Nagel shares his bull case for Nike
Published: December 23, 2025 by: CNBC Television
Sentiment: Positive
Oppenheimer's Brian Nagel joins 'Fast Money' to talk why he believes the slump in Nike shares could be a buying opportunity.
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Nike: There Is A Lot To Be Concerned About
Published: December 22, 2025 by: Seeking Alpha
Sentiment: Negative
Nike is downgraded from hold to sell due to unsustainable dividends, margin compression, and overvaluation. Despite a 1% revenue increase and North American strength, NKE's net income fell 32% and China sales dropped 17%. Accounts receivable outpaced revenue growth, raising concerns about demand sustainability and credit risk.
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Nike Beats on Earnings but Struggles in China and Faces Tariffs
Published: December 19, 2025 by: MarketBeat
Sentiment: Positive
The last three years have not been kind to U.S. apparel giant Nike NYSE: NKE. As of the Dec. 18 close, shares had dropped approximately 34%, with sales, margins, and profits all down significantly over the same period.
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North America was really good for Nike despite weak China sales, says Guggenheim's Simeon Siegel
Published: December 19, 2025 by: CNBC Television
Sentiment: Positive
Simeon Siegel, Guggenheim Securities consumer equity research analyst, joins 'Power Lunch' to discuss what the market's missing with Nike, what's going on with the business and much more.
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Nike Shares Slip Below the Lows That Predated the Hiring of Elliott Hill
Published: December 19, 2025 by: Investopedia
Sentiment: Negative
Nike hoped a new CEO could get its stock rising again. So far, the change just hasn't done it.
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Staying away from Nike as it remains in price discovery mode, says KKM Financial's Jeff Kilburg
Published: December 19, 2025 by: CNBC Television
Sentiment: Negative
Jeff Kilburg, KKM Financial, joins 'CNBC's The Exchange' to discuss Kilburg's thoughts on Nike, the overall market and much more.
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Nike: Q2 Sell-Off - Another Leg Down Ahead, Or Is The Bottom Finally In Sight?
Published: December 19, 2025 by: Seeking Alpha
Sentiment: Positive
Nike, Inc. is rated Hold as its turnaround remains incomplete, with further patience warranted before initiating a position. Key challenges include persistent China sales declines, tariff headwinds, and a business model shift impacting margins and growth. NKE Q2 earnings beat expectations, but management guides for Q3 revenue decline and margin compression, emphasizing a gradual, regionally varied recovery.
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Nike's Profits Topped Estimates. Here's Why the Stock Is Tumbling Anyway
Published: December 19, 2025 by: Investopedia
Sentiment: Neutral
Nike shares tumbled Friday, despite quarterly profits that topped estimates, as a weaker-than-expected outlook and headwinds in China weighed on sentiment.
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About NIKE, Inc. (NKE)
- IPO Date 1980-12-02
- Website https://investors.nike.com
- Industry Apparel - Footwear & Accessories
- CEO Elliott J. Hill
- Employees 79400