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- symbol NKE
- Rev/Share 31.4681
- Book/Share 9.5291
- PB 6.6208
- Debt/Equity 0.801
- CurrentRatio 2.0631
- ROIC 0.09
- MktCap 93235851745.0
- FreeCF/Share 1.6744
- PFCF 37.6711
- PE 36.9466
- Debt/Assets 0.2986
- DivYield 0.0255
- ROE 0.1843
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Downgrade | NKE | Needham | Buy | Hold | -- | -- | Jan. 8, 2026 |
| Initiation | NKE | Deutsche Bank | -- | Hold | -- | -- | Jan. 8, 2026 |
| Reiterated | NKE | Needham | -- | Buy | $78 | $68 | Dec. 19, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $75 | $72 | Dec. 19, 2025 |
| Initiation | NKE | Guggenheim | -- | Buy | -- | $77 | Dec. 10, 2025 |
| Upgrade | NKE | Wells Fargo | Equal Weight | Overweight | -- | $75 | Nov. 13, 2025 |
| Initiation | NKE | BTIG Research | -- | Buy | -- | $100 | Oct. 15, 2025 |
| Upgrade | NKE | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $90 | Oct. 2, 2025 |
| Reiterated | NKE | Telsey Advisory Group | -- | Market Perform | $70 | $75 | Sept. 23, 2025 |
| Upgrade | NKE | RBC Capital Mkts | Sector Perform | Outperform | -- | $90 | Sept. 18, 2025 |
News
Higher Tariffs and Production Costs: Is NIKE Ready to Adapt?
Published: February 24, 2026 by: Zacks Investment Research
Sentiment: Neutral
NKE faces $1.5B in tariff-driven costs, squeezing margins and profits as it ramps up efficiency moves to steady fiscal 2026 performance.
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The Big 3: SPY, NKE, NEE
Published: February 18, 2026 by: Schwab Network
Sentiment: Neutral
"Slop fest" is how @Theotrade's Don Kaufman describes the current market environment, urging caution as the market finds its footing on Wednesday's session. As for today's Big 3, he tilts bearish on the SPDR S&P 500 ETF (SPY) and NextEra Energy (NEE), though he's bullish on Nike (NKE).
Read More
Nike's Losing Streak: Tapestry And Ralph Lauren Step Up
Published: February 17, 2026 by: Forbes
Sentiment: Negative
TPR and RL are Nike's counterparts in the Apparel, Accessories and Luxury Goods sector that possess:
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Nike CEO on SKIMS partnership
Published: February 12, 2026 by: Bloomberg Markets and Finance
Sentiment: Positive
Nike CEO Elliott Hill says that the company is open to additional partnerships after collaborating with SKIMS for its NikeSKIMS line. Watch our full interview here: https://bloom.bg/4rGCHeO
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NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Published: February 12, 2026 by: Zacks Investment Research
Sentiment: Positive
Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Is NIKE Struggling to Balance Direct-to-Consumer Strategy and Scale?
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Neutral
NKE's DTC push boosts margins and data, but rising inventories and softer demand expose limits as the brand works to rebalance digital and wholesale.
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NIKE Stock Breaks Below 50-Day SMA: Buying Sign or Time to Exit?
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative
NKE slips below its 50 and 200-day SMAs as margin pressure, China weakness and valuation concerns keep momentum bearish despite a global brand.
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Nike-owned Converse to cut jobs as it reorganizes its teams, Bloomberg News reports
Published: February 09, 2026 by: Reuters
Sentiment: Negative
Nike-owned Converse brand's employees were instructed to work from home this week as the sportswear giant makes strategic changes to recapture sales growth, Bloomberg News reported on Monday, citing a memo.
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Nike North America sales growth and inventory reset support turnaround: analysts
Published: February 05, 2026 by: Proactive Investors
Sentiment: Positive
Nike Inc (NYSE:NKE, XETRA:NKE)'s brand momentum appears to be improving, according Jefferies analysts, who reiterated a ‘Buy' rating on the stock and a $110 price target. Shares of Nike traded down 2.5% at about $62 on Thursday afternoon.
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Nike Faces Federal Investigation Over Allegedly Discriminating Against White Employees
Published: February 04, 2026 by: Forbes
Sentiment: Negative
The Equal Employment Opportunity Commission said Wednesday it opened an investigation into Nike over allegations its diversity, equity and inclusion policies created a “pattern or practice of disparate treatment against white employees.”
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Can NIKE Reignite Growth Amid Ongoing Wholesale Reset Pressures?
Published: February 04, 2026 by: Zacks Investment Research
Sentiment: Positive
NKE faces near-term revenue and margin pressure as it resets wholesale, betting that tighter distribution and performance focus can reignite growth.
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Nike Subpoenaed Over Alleged Discrimination Against White Workers
Published: February 04, 2026 by: WSJ
Sentiment: Negative
The Equal Employment Opportunity Commission is investigating allegations that Nike's diversity, equity and inclusion objectives resulted in “a pattern or practice of disparate treatment against white employees.”
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Top 10 High-Yield Dividend Stocks For February 2026
Published: February 03, 2026 by: Seeking Alpha
Sentiment: Positive
My top 10 dividend watchlist targets a 12% long-term CAGR with a higher yield than VYM and SPY, focusing on quality and value. January 2026 saw the watchlist gain 1.12%, trailing VYM and SPY but maintaining a strong 14.63% annualized return since inception. Three portfolio variants—original, quality, and value—offer distinct tradeoffs between yield, historical growth, and potential undervaluation.
Read More
Investors Heavily Search NIKE, Inc. (NKE): Here is What You Need to Know
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Can NIKE Regain Its Stride as China and Digital Momentum Falter?
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive
NKE's turnaround faces pressure as China demand stays uneven and digital resets hit traffic, testing two growth engines that once powered the results.
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ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 27, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors with an interest in Shoes and Retail Apparel stocks have likely encountered both Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks is more attractive to value investors?
Read More
Nike layoffs: Hundreds of jobs cut in latest round as shoe giant embraces supply chain automation
Published: January 27, 2026 by: Fast Company
Sentiment: Negative
America's most iconic shoe giant is starting 2026 by laying off workers. Nike has confirmed that it will lay off 775 employees in the United States.
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Nike Investigates Ransomware Group's Claims of Data Breach
Published: January 26, 2026 by: PYMNTS
Sentiment: Negative
Nike is investigating a potential data breach after ransomware group World Leaks claimed on its website that it had leaked 1.4 terabytes of data related to the company's business operations, Reuters reported Monday (Jan. 26). “We always take consumer privacy and data security very seriously,” Nike said in the report.
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Nike to cut 775 employees as it accelerates 'automation' at U.S. distribution centers
Published: January 26, 2026 by: CNBC
Sentiment: Negative
Nike is cutting 775 employees, primarily at its U.S.-based distribution centers. The cuts primarily impact staff at distribution centers in Tennessee and Mississippi, people familiar with the matter said.
Read More
ADDYY vs. NKE: Which Stock Is the Better Value Option?
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors interested in Shoes and Retail Apparel stocks are likely familiar with Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Nike says it is investigating possible data breach
Published: January 26, 2026 by: Reuters
Sentiment: Negative
Nike says it is investigating a potential data breach, after a group known for cyber attacks reportedly claimed to have leaked a trove of data related to its business operations.
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NIKE vs. adidas: Which Athleticwear Stock is Poised for Growth?
Published: January 20, 2026 by: Zacks Investment Research
Sentiment: Neutral
NKE and ADDYY show contrasting market share, strategies and earnings trends as the athleticwear industry enters a new phase.
Read More
NIKE's Turnaround Test: Will Innovation Offset Weak Global Demand?
Published: January 19, 2026 by: Zacks Investment Research
Sentiment: Positive
NKE tests a sport-led innovation reset as uneven global demand persists, aiming to rebuild product credibility and revive growth.
Read More
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive
Nike (NKE) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Margin Headwinds Strengthen: Will Tariff Mitigation Be Enough for NKE?
Published: January 14, 2026 by: Zacks Investment Research
Sentiment: Negative
NIKE battles tariff-driven margin pressure as Q2 gross margin slid 300 bps, prompting pricing moves, cost controls and supply-chain shifts.
Read More
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Nike needs more than Tim Cook to rescue its stock, amid ‘longer than expected' turnaround
Published: January 08, 2026 by: Market Watch
Sentiment: Negative
Needham analysts downgraded Nike stock on slow turnaround progress, while China “has become a puzzle that management is struggling mightily to put back together.”
Read More
ADDYY vs. NKE: Which Stock Is the Better Value Option?
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Neutral
Investors interested in stocks from the Shoes and Retail Apparel sector have probably already heard of Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks offers value investors a better bang for their buck right now?
Read More
ADDYY or NKE: Which Is the Better Value Stock Right Now?
Published: January 07, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors with an interest in Shoes and Retail Apparel stocks have likely encountered both Adidas AG (ADDYY) and Nike (NKE). But which of these two stocks presents investors with the better value opportunity right now?
Read More
Will China's Structural Challenges Slow NIKE's Global Comeback?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Negative
NKE's Greater China revenues slid 17% in Q2 fiscal 2026 as weak demand and local competition weigh, even as recovery efforts ramp.
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About NIKE, Inc. (NKE)
- IPO Date 1980-12-02
- Website https://investors.nike.com
- Industry Apparel - Footwear & Accessories
- CEO Elliott J. Hill
- Employees 79400