NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: SBUX  SE  ORLY  ABNB  RCL  MAR  RACE  MELI  ROST  AZO 

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Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.4506
  • Book/Share 9.121
  • PB 6.666
  • Debt/Equity 0.8213
  • CurrentRatio 2.1903
  • ROIC 0.105

 

  • MktCap 89874160240.0
  • FreeCF/Share 2.0378
  • PFCF 29.8684
  • PE 31.0112
  • Debt/Assets 0.2963
  • DivYield 0.0263
  • ROE 0.2116

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation NKE BTIG Research -- Buy -- $100 Oct. 15, 2025
Upgrade NKE KeyBanc Capital Markets Sector Weight Overweight -- $90 Oct. 2, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $70 $75 Sept. 23, 2025
Upgrade NKE RBC Capital Mkts Sector Perform Outperform -- $90 Sept. 18, 2025
Upgrade NKE TD Cowen Hold Buy -- $85 Sept. 10, 2025
Upgrade NKE JP Morgan Neutral Overweight -- $93 July 28, 2025
Downgrade NKE DZ Bank Buy Hold -- $76 July 10, 2025
Upgrade NKE Argus Hold Buy -- $85 July 1, 2025
Reiterated NKE Needham -- Buy $66 $78 June 27, 2025
Upgrade NKE HSBC Securities Hold Buy -- $80 June 27, 2025

News

Nike's share dip a buying opportunity, says Bank of America
NKE
Published: November 11, 2025 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, ETR:NKE)'s recent stock pullback provides an attractive entry point for investors, according to analysts at Bank of America, who maintain a ‘Buy' rating on the athletic apparel and footwear brand. Nike shares are down about 6% over the last month, trading at about $63 compared to the bank's $84 price target.

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image for news Nike's share dip a buying opportunity, says Bank of America
Wall Street Loves Nike, NVIDIA and Instacart
CART, NKE, NVDA
Published: November 11, 2025 by: 24/7 Wall Street
Sentiment: Positive

Instacart (NASDAQ: CART): BMO analysts just upgraded the stock following earnings, noting Instacart continues to deepen its integration of AI technologies in tools for retail partners and enterprises.

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image for news Wall Street Loves Nike, NVIDIA and Instacart
Jordan, Converse & More: Can NIKE's Brand Trio Fire on All Cylinders?
NKE
Published: November 10, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's new "Sport Offense" strategy unites NIKE, Jordan and Converse to reignite growth through sharper focus and faster innovation.

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image for news Jordan, Converse & More: Can NIKE's Brand Trio Fire on All Cylinders?
NIKE's Premium Valuation: Overpriced Stock or Long-Term Value Bet?
NKE
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Negative

NKE's strong fundamentals contrast with an expensive valuation and margin pressures, leaving investors debating whether the stock's weakness signals opportunity or risks.

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image for news NIKE's Premium Valuation: Overpriced Stock or Long-Term Value Bet?
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NIKE's 'Sport Offense' Revamp: A Cultural Shift or a Tactical Fix?
NKE
Published: November 04, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE launches its 'Sport Offense' reorganization to boost innovation, streamline execution and reignite sustainable growth across its global portfolio.

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image for news NIKE's 'Sport Offense' Revamp: A Cultural Shift or a Tactical Fix?
Can NIKE's Athlete-Led Storytelling Strategy Win Back Market Share?
NKE
Published: October 29, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE doubles down on athlete-led storytelling to reignite its brand and reconnect performance, culture and consumer passion.

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image for news Can NIKE's Athlete-Led Storytelling Strategy Win Back Market Share?
How the NIKE-SKIMS Partnership Could Spark NKE's Next Growth Wave?
NKE
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's bold collaboration with SKIMS fuses sport and style, aiming to refresh its women's segment and reignite brand momentum.

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image for news How the NIKE-SKIMS Partnership Could Spark NKE's Next Growth Wave?
NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
NKE
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Nike (NKE) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news NIKE, Inc. (NKE) is Attracting Investor Attention: Here is What You Should Know
Behind-the-scenes of Nike's turnaround
NKE
Published: October 23, 2025 by: Bloomberg Markets and Finance
Sentiment: Positive

It's been one year since Nike CEO Elliott Hill took the helm of the world's largest sportswear company, with the one-time intern helping blunt a long-time sales slump. Romaine Bostick, CFA Bostick sits down with three key players in Hill's offensive strategy: Nike President Amy Melczer Montagne, Chief Innovation, Design & Product Officer Phil McCartney and Nike Chief Science Officer Matthew Nurse at Nike Headquarters in Beaverton, Oregon for a behind-the-scenes look at how the retailer is putting its best shoe forward once again https://bloom.bg/4qpHkKo

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image for news Behind-the-scenes of Nike's turnaround
NIKE vs. adidas: Which Stock Leads the Global Sportswear Race?
ADDYY, NKE
Published: October 22, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE and ADDYY's face off in a global race is shaped by digital shifts, bold branding and evolving consumer trends.

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image for news NIKE vs. adidas: Which Stock Leads the Global Sportswear Race?
Nike CEO says the company needs to earn back shelf space in the face of stiff competition
NKE
Published: October 21, 2025 by: CNBC
Sentiment: Negative

In an exclusive interview Nike CEO Elliott Hill says he's betting on a “return to sport” to revive the brand.

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image for news Nike CEO says the company needs to earn back shelf space in the face of stiff competition
Billionaire Bill Ackman Quietly Doubled Down on His Hedge Fund's $1.4 Billion Turnaround Bet
NKE
Published: October 21, 2025 by: The Motley Fool
Sentiment: Positive

Bill Ackman is one of the most closely followed investment managers on Wall Street. At his core, he's a value investor, buying stocks in companies the market has turned against, but that still possess incredibly valuable assets.

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image for news Billionaire Bill Ackman Quietly Doubled Down on His Hedge Fund's $1.4 Billion Turnaround Bet
Nike Stock: Time to Buy the Dip?
NKE
Published: October 17, 2025 by: The Motley Fool
Sentiment: Neutral

Nike (NKE -2.29%) has seen sales go negative, and the brand has been under pressure by competition from all sides. Are shares now a value as the company performs a turnaround or is the future still bleak?

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image for news Nike Stock: Time to Buy the Dip?
Is NIKE's 20% Running Growth the Blueprint for Its Comeback?
NKE
Published: October 14, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE's 20% y/y rise in running signals its comeback as innovation and athlete-driven storytelling reignite consumer demand.

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image for news Is NIKE's 20% Running Growth the Blueprint for Its Comeback?
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: October 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Nike (NKE). This makes it worthwhile to examine what the stock has in store.

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image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
Is NIKE Stock's Move Below 200-Day SMA a Warning or Opportunity?
NKE
Published: October 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE's slide below its 200-day SMA underscores waning momentum as its strategic reset and premium valuation test investor confidence.

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image for news Is NIKE Stock's Move Below 200-Day SMA a Warning or Opportunity?
Nike CEO Elliott Hill: Turnaround will take time
NKE
Published: October 06, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company's strategy, outlooks on the consumer, and timeline for a business turnaround.

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image for news Nike CEO Elliott Hill: Turnaround will take time
Nike CEO: 'Sport offense' will help make us more competitive
NKE
Published: October 06, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company's strategy, culture, and outlook one year into his return.

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image for news Nike CEO: 'Sport offense' will help make us more competitive
Nike CEO: We're putting the athlete back at the center of everything that we do
NKE
Published: October 06, 2025 by: CNBC Television
Sentiment: Positive

CNBC's Sara Eisen sits down with Nike CEO Elliott Hill to discuss the company's strategy, culture, and outlook one year into his return.

Read More
image for news Nike CEO: We're putting the athlete back at the center of everything that we do
NIKE Faces $1.5B Tariff Hit: Can It Protect Margins & Loyalty?
NKE
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE faces a $1.5B tariff surge, testing its margin defenses and brand loyalty, even as its "Win Now" strategy gains ground.

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image for news NIKE Faces $1.5B Tariff Hit: Can It Protect Margins & Loyalty?
Nike's Transformation Strategy Is Finally Delivering Results
NKE
Published: October 03, 2025 by: Seeking Alpha
Sentiment: Positive

NIKE is showing early signs of a turnaround, driven by its Win Now and Sport Offense strategies, with Q1'26 results beating expectations. NKE posted revenue growth in North America and EMEA, and the Running segment surged 20% YoY, signaling momentum from its new organizational model. Valuation metrics suggest NKE is undervalued, as forward P/E ratios do not reflect anticipated revenue growth and the company's turnaround progress.

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image for news Nike's Transformation Strategy Is Finally Delivering Results
Top Stock Movers Now: Nike, Eli Lilly, Corteva, AES, and More
AES, CTVA, LLY, NKE
Published: October 01, 2025 by: Investopedia
Sentiment: Negative

The S&P 500, Dow, and Nasdaq were little changed Wednesday afternoon, as a federal government shutdown took effect.

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image for news Top Stock Movers Now: Nike, Eli Lilly, Corteva, AES, and More
Nike's Turnaround Looks Like It's Going Well—But Tariffs Could Be a Stumbling Block
NKE
Published: October 01, 2025 by: Investopedia
Sentiment: Neutral

The revamp of Nike's brand made headway last quarter, according to executives, but another high hurdle—rising tariff expenses—looms.

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image for news Nike's Turnaround Looks Like It's Going Well—But Tariffs Could Be a Stumbling Block
NIKE Q1 Earnings & Revenues Beat Estimates, Outlines Bleak Q2 Outlook
NKE
Published: October 01, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE tops Q1 revenue and EPS forecasts, but warns of tariff-driven margin pressure and a Q2 sales decline ahead.

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image for news NIKE Q1 Earnings & Revenues Beat Estimates, Outlines Bleak Q2 Outlook
Nike needs to 'get market cleaned up' to be cool again, says Williams Trading's Sam Poser
NKE
Published: October 01, 2025 by: CNBC Television
Sentiment: Neutral

Sam Poser, Williams Trading senior equity analyst, joins CNBC's 'Squawk on the Street' to discuss his buy rating on Nike, reaction to the company's latest earnings report, and much more.

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image for news Nike needs to 'get market cleaned up' to be cool again, says Williams Trading's Sam Poser
Nike shares surge 3% on earnings beat, but tariffs and China weigh on outlook
NKE
Published: October 01, 2025 by: Invezz
Sentiment: Neutral

Nike Inc. shares rose more than 3% on Wednesday after the athletic apparel maker posted better-than-expected fiscal first-quarter results, topping Wall Street forecasts for both revenue and net income. The company also signaled stronger-than-anticipated sales growth ahead, but warned of challenges from tariffs, holiday sales pressure, and weakness in its China business.

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image for news Nike shares surge 3% on earnings beat, but tariffs and China weigh on outlook
NKE Leaps Over Earnings Hurdle, CVNA Upgrade, MRVL Downgrade
CVNA, MRVL, NKE
Published: October 01, 2025 by: Schwab Network
Sentiment: Positive

Nike (NKE) broke its recent downtrend and posted strong quarterly revenue. Diane King Hall talks about how the company is rebuilding its brand as a part of its comeback story.

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image for news NKE Leaps Over Earnings Hurdle, CVNA Upgrade, MRVL Downgrade
Options Traders, Analysts Chime In on Nike Earnings
CHYM, NKE
Published: October 01, 2025 by: Schaeffers Research
Sentiment: Positive

Athletic retailer Nike Inc (NYSE:NKE) posted a fiscal first-quarter earnings and revenue beat this morning.

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image for news Options Traders, Analysts Chime In on Nike Earnings
Nike Shares Surge on Surprise Sales Growth—Monitor These Key Stock Price Levels
NKE
Published: October 01, 2025 by: Investopedia
Sentiment: Positive

Nike (NKE) shares jumped in early trading Wednesday after the sports apparel and equipment maker posted surprise sales growth and topped Wall Street's earnings expectations.

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image for news Nike Shares Surge on Surprise Sales Growth—Monitor These Key Stock Price Levels

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.