NIKE, Inc. (NKE)

US — Consumer Cyclical Sector
Peers: DECK  ONON  SKX  SHOO  CROX  DBI  ADDDF 

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Key Metrics & Ratings

  • symbol NKE
  • Rev/Share 31.3598
  • Book/Share 8.9477
  • PB 8.3396
  • Debt/Equity 0.8339
  • CurrentRatio 2.2111
  • ROIC 0.1157

 

  • MktCap 110138433571.0
  • FreeCF/Share 3.5965
  • PFCF 20.7378
  • PE 34.2315
  • Debt/Assets 0.3012
  • DivYield 0.026
  • ROE 0.2333

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade NKE DZ Bank Buy Hold -- $76 July 10, 2025
Upgrade NKE Argus Hold Buy -- $85 July 1, 2025
Upgrade NKE HSBC Securities Hold Buy -- $80 June 27, 2025
Reiterated NKE Needham -- Buy $66 $78 June 27, 2025
Reiterated NKE Needham -- Buy $75 $66 June 18, 2025
Reiterated NKE Telsey Advisory Group -- Market Perform $80 $70 May 6, 2025
Downgrade NKE Wells Fargo Overweight Equal Weight -- $55 April 30, 2025
Initiation NKE Berenberg -- Hold -- $58 April 15, 2025
Reiterated NKE Needham -- Buy $80 $75 March 21, 2025
Initiation NKE China Renaissance -- Hold -- -- March 19, 2025

News

Why Nike Stock Dropped on Friday
NKE
Published: July 11, 2025 by: The Motley Fool
Sentiment: Negative

Shares of shoes and sportswear company Nike (NKE -2.49%) gained 1.4% on Thursday before turning tail and losing nearly twice that much Friday. As of 12:45 p.m.

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image for news Why Nike Stock Dropped on Friday
NIKE Stock Lags: Will Innovation & Brand Power Spark a Rebound?
NKE
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE beats on earnings but slumps on revenues as it doubles down on innovation to revive growth and brand strength.

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image for news NIKE Stock Lags: Will Innovation & Brand Power Spark a Rebound?
Trader Tracker: Brian Belski sells Nike, Prologis & Restaurant Brands and buys Lululemon
LULU, NKE, PLD, QSR
Published: July 08, 2025 by: CNBC Television
Sentiment: Neutral

Brian Belski, Chief Investment Strategist at BMO Capital Markets, joins 'Halftime Report' to detail his latest portfolio moves.

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image for news Trader Tracker: Brian Belski sells Nike, Prologis & Restaurant Brands and buys Lululemon
NIKE vs. lululemon: Which Stock Wins the Activewear Showdown?
LULU, NKE
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE eyes a comeback as it sharpens execution with sport-led innovation, while LULU drives growth via global reach and product expansion.

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image for news NIKE vs. lululemon: Which Stock Wins the Activewear Showdown?
These Were The 2 Best-Performing Stocks in the Dow Jones Industrial Average in June 2025
GS, NKE
Published: July 04, 2025 by: The Motley Fool
Sentiment: Positive

June was another banner month for the stock market as investors reacted to solid economic data, diminishing concerns about the trade war, and an update from the Fed that showed it still planned to cut rates twice this year.

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image for news These Were The 2 Best-Performing Stocks in the Dow Jones Industrial Average in June 2025
Footwear Demand Cools: Can NIKE Keep Its Lead in the Sneaker Game?
NKE
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Neutral

NKE faces soft demand for classic footwear, offset by growth in performance lines and sportswear innovation.

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image for news Footwear Demand Cools: Can NIKE Keep Its Lead in the Sneaker Game?
Adidas tipped outdo Nike
ADDYY, NKE
Published: July 03, 2025 by: Proactive Investors
Sentiment: Positive

Adidas AG (OTCQX:ADDYY) has been upgraded UBS, which sees the German sportswear giant as better positioned than Nike, citing product strength and operational improvements. Recent underperformance against the American brand (adidas down 8% versus Nike up 13%) is not seen as fundamental at UBS.

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image for news Adidas tipped outdo Nike
NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
NKE
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Nike (NKE) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news NIKE, Inc. (NKE) Is a Trending Stock: Facts to Know Before Betting on It
Nike and Other Retail Stocks Climb as Trump Strikes Trade Deal With Vietnam
NKE
Published: July 02, 2025 by: Investopedia
Sentiment: Positive

Shares of Nike (NKE), Wayfair (W), and other retailers with a significant production footprint in Vietnam rose Wednesday as President Trump said the U.S. reached a trade deal with the country.

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image for news Nike and Other Retail Stocks Climb as Trump Strikes Trade Deal With Vietnam
Nike investors welcome US-Vietnam trade deal
NKE
Published: July 02, 2025 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, ETR:NKE) shares moved higher after US President Donald Trump announced that the country has reached a trade deal with Vietnam. Vietnam is a key sourcing country for Nike's footwear production, which accounts for a significant portion of its supply chain.

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image for news Nike investors welcome US-Vietnam trade deal
Is It Time for NIKE and Target to Shine Again?
NKE, TGT
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Neutral

A few popular socks, NIKE NKE and Target TGT have faced notable pressure over recent years, underperforming in a big way and regularly posting weaker-than-expected results.

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image for news Is It Time for NIKE and Target to Shine Again?
Nike's Earnings Signal End Of Long Decline, First Sign Of Buy On The Dip Potential
NKE
Published: June 30, 2025 by: Seeking Alpha
Sentiment: Positive

I recommend a Buy rating due to the company's strong revenue growth and expanding market share in its core segments. Management's focus on operational efficiency is driving margin improvement, supporting long-term profitability and cash flow generation. The company's robust product pipeline and recent strategic acquisitions position it well for future growth and competitive advantage.

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image for news Nike's Earnings Signal End Of Long Decline, First Sign Of Buy On The Dip Potential
JD Sports set for calmer waters as Nike clears inventory overhang
JDDSF, JDSPY, NKE
Published: June 30, 2025 by: Proactive Investors
Sentiment: Positive

JD Sports Fashion PLC (LSE:JD.) looks likely to catch a tailwind from Nike's ongoing inventory clean-up, but headwinds remain as the retailer pivots to full-price growth.

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image for news JD Sports set for calmer waters as Nike clears inventory overhang
Nike stock price: Why shares are rising despite the shoe giant's revenue decline and serious tariff warning
NKE
Published: June 27, 2025 by: Fast Company
Sentiment: Neutral

Shares in Nike, Inc. (NYSE: NKE) are trading much higher this morning after the company announced its Q4 2025 results. Yet those results saw Nike post some of its worst earnings in a while, along with a warning that President Trump's tariffs would cost the company $1 billion in the near term.

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image for news Nike stock price: Why shares are rising despite the shoe giant's revenue decline and serious tariff warning
Nike Q4 FY25: The Turnaround Narrative Begins Now?
NKE
Published: June 27, 2025 by: Seeking Alpha
Sentiment: Positive

Nike, Inc.'s fiscal Q4 results were better than feared, signaling early progress but not a full turnaround; the stock rallied on improved sentiment. Management acknowledged past missteps and is refocusing on core franchises, wholesale channels, and innovation with the "sport offense" strategy. Key metrics like inventory stabilization and product traction (e.g., Vomero) are positive, but digital remains weak and China is still a concern.

Read More
image for news Nike Q4 FY25: The Turnaround Narrative Begins Now?
Nike is getting to the point of underpromising and overdelivering, says Jan Kniffen
NKE
Published: June 27, 2025 by: CNBC Television
Sentiment: Positive

Jan Kniffen, J. Rogers Kniffen WWE CEO, joins 'The Exchange' to discuss Nike's turnaround story and share surge.

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image for news Nike is getting to the point of underpromising and overdelivering, says Jan Kniffen
The 'Halftime' Investment Committee weigh in on Nike shares surging and how to trade the move
NKE
Published: June 27, 2025 by: CNBC Television
Sentiment: Positive

Stephanie Link and Brian Belski debate how to trade Nike shares as the stock surges following their Fiscal Q4 report.

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image for news The 'Halftime' Investment Committee weigh in on Nike shares surging and how to trade the move
Nike Stock Soars After Earnings. Is It Time to Just Buy It?
NKE
Published: June 27, 2025 by: Barrons
Sentiment: Positive

Wall Street is celebrating that CEO Elliott Hill's turnaround plan is starting to pay off.

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image for news Nike Stock Soars After Earnings. Is It Time to Just Buy It?
NIKE Tops Q4 Earnings & Revenues, Shows Progress on Win Now Strategy
NKE
Published: June 27, 2025 by: Zacks Investment Research
Sentiment: Positive

NKE beats Q4 estimates despite steep revenue and EPS declines, as its Win Now strategy shows early signs of traction.

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image for news NIKE Tops Q4 Earnings & Revenues, Shows Progress on Win Now Strategy
Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon
NKE
Published: June 27, 2025 by: CNBC
Sentiment: Positive

Nike confirmed that the largest financial impact from its turnaround plan is now in the past, boosting investor confidence that the company's results will soon stabilize. A number of Wall Street banks, including HSBC, issued bullish commentary on the stock the morning after it released fiscal fourth quarter results, with some saying key strategies are showing signs of progress.

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image for news Nike stock soars 17% after CEO soothes investors, says recovery is on the horizon
Nike Shifts Production and Raises Prices to Mitigate $1 Billion Tariff Cost
NKE
Published: June 27, 2025 by: PYMNTS
Sentiment: Negative

Nike said Thursday (June 26) that the new U.S. tariffs currently in place will cost the company about $1 billion. [contact-form-7] The footwear and apparel company is working to mitigate that gross incremental price increase, Nike President and CEO Elliott Hill said in remarks prepared for delivery Thursday during the firm's fourth-quarter earnings call.

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image for news Nike Shifts Production and Raises Prices to Mitigate $1 Billion Tariff Cost
Top Stock Movers Now: Nike, Boeing, MP Materials, and More
NKE
Published: June 27, 2025 by: Investopedia
Sentiment: Positive

U.S. equities jumped at midday, with the S&P 500 and Nasdaq trading at record highs, as the U.S. struck a trade deal with China and indicated more agreements are coming. The Dow Jones Industrial Average was up as well.

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image for news Top Stock Movers Now: Nike, Boeing, MP Materials, and More
S&P 500 and Nasdaq open at record high, Nvidia stock soars, Nike stock surges
IVV, NKE, NVDA, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: June 27, 2025 by: Yahoo Finance
Sentiment: Positive

Opening Bid anchor Brian Sozzi discusses what's driving markets for June 27, 2025. The S&P 500 and Nasdaq opened at record highs.

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image for news S&P 500 and Nasdaq open at record high, Nvidia stock soars, Nike stock surges
Nike Makes Bullish Cross Above Critical Moving Average
NKE
Published: June 27, 2025 by: Forbes
Sentiment: Positive

In trading on Friday, shares of Nike crossed above their 200 day moving average of $71.77, changing hands as high as $72.84 per share. Nike shares are currently trading up about 14.8% on the day.

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image for news Nike Makes Bullish Cross Above Critical Moving Average
Nike reveals how much tariffs actually cost the company
NKE
Published: June 27, 2025 by: The Street
Sentiment: Negative

However, Nike said it will continue to operate in places like China. Transcript: CAROLINE WOODS: Just weeks after Nike warned it would hike prices due to tariffs—we now know the damage from the levies: a $1 billion hit in its current fiscal year.

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image for news Nike reveals how much tariffs actually cost the company
Nike Stock (Finally) Did It: Rallying After Earnings
NKE
Published: June 27, 2025 by: Schaeffers Research
Sentiment: Positive

Nike Inc (NYSE:NKE) is the best Dow stock by far today, last seen up 14.8% to trade at $71.85.

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image for news Nike Stock (Finally) Did It: Rallying After Earnings
Nike's rough fourth quarter seen as bottom of turnaround, shares jump
NKE
Published: June 27, 2025 by: Proactive Investors
Sentiment: Positive

Nike Inc (NYSE:NKE, ETR:NKE) shares jumped almost 15% on Friday following the release of a rough fourth quarter report, with significant declines in sales and profits anticipated by investors. The company's guidance also reflects near-term headwinds, but marked an improvement from previous trends.

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image for news Nike's rough fourth quarter seen as bottom of turnaround, shares jump
Nike's stock is headed for a ‘swoosh'-shaped recovery after years of pain, analyst says
NKE
Published: June 27, 2025 by: Market Watch
Sentiment: Positive

Nike Inc. has endured a tough few years marked by weaker demand and its own struggles to adapt to shifting trends. While the athletic-gear and sneaker maker's fourth-quarter results Thursday were hardly spectacular, analysts say that Nike is finally on a path to recovery.

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image for news Nike's stock is headed for a ‘swoosh'-shaped recovery after years of pain, analyst says
Nike Takes Billion Dollar Tariff Hit But Predicts Hard Yards Behind It
NKE
Published: June 27, 2025 by: Forbes
Sentiment: Neutral

Nike put a billion-dollar price tag on tariff costs Thursday, while it proclaimed that the worst should be behind the company as sales and profit declines moderate ahead.

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image for news Nike Takes Billion Dollar Tariff Hit But Predicts Hard Yards Behind It
Nike Stock: The Mother of All Comebacks Might Have Just Began
NKE
Published: June 27, 2025 by: MarketBeat
Sentiment: Positive

After a brutal 60% drawdown from its 2021 all-time highs, Nike Inc NYSE: NKE just reminded Wall Street why it's still a stock to watch. Shares were up nearly 10% in pre-market trading on Friday following Thursday evening's earnings report that came in much better than feared.

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image for news Nike Stock: The Mother of All Comebacks Might Have Just Began

About NIKE, Inc. (NKE)

  • IPO Date 1980-12-02
  • Website https://investors.nike.com
  • Industry Apparel - Footwear & Accessories
  • CEO Elliott J. Hill
  • Employees 79400

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.