Epic Experience: Vail Resorts Puts Guest Experience at the Center of New Growth PlanBegins multi-year transformation of the end-to-end guest journey, setting a new standard for the modern ski experience across its network of premier mountain destinations Raises the bar on mountain food with significant investment to elevate its most popular dishes Launches Epic Ascent for an enhanced private lesson experience with concierge services, white-glove gear rental and high-touch customer support BROOMFIELD, Colo., July 14, 2026 /PRNewswire/ -- Vail Resorts CEO Rob Katz today announced a new era for the company defined by delivering the best and most differentiated guest experience in skiing and riding.
PRNewsWire7/14/2026Neutral