LUV

Airline stocks have been under pressure in recent months and face a challenging winter ahead as jet fuel prices remain high.

Southwest Airlines is undergoing a robust revenue transformation, embracing ancillary fees, assigned seating, and premium offerings along with maximizing asset utilization. LUV delivered strong Q2 revenue and margin performance, with adjusted operating margin at 6.7%, and expects up to 20% RASM growth in Q3. Strategic initiatives include expanded loyalty partnerships, premium credit cards, and airport lounges, positioning LUV to recapture business and premium leisure travelers.

DALLAS, Sept. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) Executive Vice President & Chief Financial Officer Tom Doxey will participate in a fireside chat at the Morgan Stanley 14th Annual Laguna Conference on September 16 at 12:20 pm PST.

Airlines, cruise lines, and casino stocks all navigated the same peak travel season and came out in completely different places.

Southwest Airlines (NYSE:LUV | LUV Price Prediction) stock has emerged as the sector's biggest laggard over the past month, and the reason pertains to a single strategic decision made well before crude oil turned higher this summer.

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Southwest (LUV) reported earnings 30 days ago. What's next for the stock?

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Are you taking a business trip anytime soon? Southwest Airlines might have just made your life easier.

Sharing adventures with a friend is just one qualifying roundtrip flight away DALLAS, Aug. 3, 2026 /PRNewswire/ -- Southwest Airlines Co. (NYSE: LUV) today launches a special promotional Companion Pass® offer for Rapid Rewards® Members, making it easier than ever to fly with a family member, friend, or loved one for free.1 Eligible Customers can designate their Companion and travel with the promotional Companion Pass, which is valid for unlimited usage on qualifying flights from January 5 through March 3, 2027.1 To qualify, Rapid Rewards Members must: Register for the promotion and purchase a Southwest® revenue flight (one qualifying round trip or two qualifying one-ways) using Rapid Rewards points, a combination of cash and points, or any other eligible form of payment, starting today through August 6, 2026; Travel by November 18, 2026; and Designate a Companion to fly for free (does not include taxes and fees from $5.60 one-way) with them on qualifying flights from January 5 through March 3, 2027. "The Companion Pass is one of the most valued benefits in travel, and this promotion makes it easier than ever for both new and existing Customers to experience the value of Rapid Rewards," said Nandika Suri, Vice President of Rapid Rewards.