HOG

Harley-Davidson Inc
NYSECONSUMER CYCLICALRECREATIONAL VEHICLES

Key Statistics

Market Cap
$2.95B
P/E Ratio
15.72
EPS
$1.80
Beta
1.30
52W High
$30.44
52W Low
$16.96
50-Day MA
$26.39
200-Day MA
$23.02
Dividend Yield
2.66%
Profit Margin
4.78%
Forward P/E
13.14
PEG Ratio
2.15

About Harley-Davidson Inc

Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.

Official WebsiteUSAFY End: December

Fundamentals

Revenue (TTM)$4.24B
Gross Profit (TTM)$1.19B
EBITDA$427.43M
Operating Margin5.63%
Return on Equity6.09%
Return on Assets1.62%
Revenue/Share (TTM)$37.69
Book Value$29.78
Price-to-Book0.93
Price-to-Sales (TTM)0.69
EV/Revenue0.776
EV/EBITDA6.71
Quarterly Earnings Growth (YoY)-15.00%
Quarterly Revenue Growth (YoY)-5.90%
Shares Outstanding$104.07M
Float$102.94M
% Insiders1.18%
% Institutions111.81%

Historical Volatility

HV 10-Day
27.95%
HV 20-Day
36.75%
HV 30-Day
36.71%
HV 60-Day
39.05%
HV Rank
40.5%

Volatility is currently contracting

Analyst Ratings

Consensus ($27.82 target)
6
Buy
8
Hold
2
Sell

Latest News

Harley-Davidson Q2 Earnings Call Highlights

Harley-Davidson NYSE: HOG raised portions of its 2026 outlook after reporting second-quarter results that management said showed early progress under its “Back to the Bricks” strategic plan, including growth in North American retail motorcycle sales and improved dealer inventory health.

MarketBeat7/23/2026Positive
Harley-Davidson (HOG) Q2 Earnings Beat Estimates

Harley-Davidson (HOG) came out with quarterly earnings of $0.75 per share, beating the Zacks Consensus Estimate of $0.62 per share. This compares to earnings of $0.88 per share a year ago.

Zacks Investment Research7/23/2026Positive
Harley-Davidson Delivers Second Quarter Financial Results and Raises Full-Year Guidance

MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our second-quarter performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of our dealer network.

PRNewsWire7/23/2026Neutral

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Data last updated: 9/7/2026