Harley-Davidson, Inc. (HOG)

US — Consumer Cyclical Sector
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Key Metrics & Ratings

  • symbol HOG
  • Rev/Share 38.6166
  • Book/Share 25.6052
  • PB 0.95
  • Debt/Equity 2.3094
  • CurrentRatio 1.5593
  • ROIC 0.024

 

  • MktCap 2963092320.0
  • FreeCF/Share 7.4321
  • PFCF 3.2166
  • PE 8.5513
  • Debt/Assets 0.5935
  • DivYield 0.0286
  • ROE 0.107

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 4
  • DCF Score 4
  • P/B Score 4
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated HOG Citigroup -- Neutral $34 $31 Jan. 23, 2025
Downgrade HOG Morgan Stanley Overweight Equal Weight $40 $33 Jan. 21, 2025
Reiterated HOG Robert W. Baird -- Neutral $40 $36 Dec. 31, 2024
Downgrade HOG Robert W. Baird Outperform Neutral $44 $40 Oct. 2, 2024

News

The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
HOG
Published: May 20, 2025 by: Business Wire
Sentiment: Neutral

LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors.

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image for news The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
HOG
Published: May 12, 2025 by: PRNewsWire
Sentiment: Neutral

Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today urged shareholders to vote their shares ahead of the Company's 2025 Annual Meeting of Shareholders, which is scheduled to be held on May 14, 2025. Time is short, and shareholders should cast their vote NOW by telephone or online "FOR ALL" the Company's highly qualified and experienced director nominees on the Company's WHITE proxy card.

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image for news Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
Harley-Davidson Comments on H Partners' Latest Missive
HOG
Published: May 09, 2025 by: PRNewsWire
Sentiment: Neutral

Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE , May 9, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement addressing H Partners' accusations of improper conduct: "Regrettably, H Partners has been pursuing a misleading and disruptive campaign for weeks. As our 2025 Annual Meeting of Shareholders approaches, H Partners has resorted to a desperate, last-ditch attempt to sway shareholders.

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image for news Harley-Davidson Comments on H Partners' Latest Missive
Harley-Davidson Trouble Gets Much Worse
HOG
Published: May 07, 2025 by: 24/7 Wall Street
Sentiment: Negative

Harley-Davidson Inc. (NYSE: HOG) has enough trouble.

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image for news Harley-Davidson Trouble Gets Much Worse
Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors
HOG
Published: May 06, 2025 by: Business Wire
Sentiment: Neutral

NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley” or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today announced that two independent proxy advisory firms – Glass, Lewis & Co. (“Glass Lewis”) and Egan-Jones Ratings Company (“Egan-Jones”) – have recommended that Harley-Davidson shareholders vote “WITHHOLD” on lo.

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image for news Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors
Proxy Firms Split on Harley-Davidson Board Shake-Up
HOG
Published: May 06, 2025 by: WSJ
Sentiment: Neutral

Shareholder advisers differed on an activist investor's campaign to remove three board members.

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image for news Proxy Firms Split on Harley-Davidson Board Shake-Up
Harley-Davidson Sends Letter to Shareholders
HOG
Published: May 05, 2025 by: PRNewsWire
Sentiment: Neutral

Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE , May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025. The letter highlights: In the …

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image for news Harley-Davidson Sends Letter to Shareholders
HOG or TSLA: Which Is the Better Value Stock Right Now?
HOG, TSLA
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors looking for stocks in the Automotive - Domestic sector might want to consider either Harley-Davidson (HOG) or Tesla (TSLA). But which of these two stocks presents investors with the better value opportunity right now?

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image for news HOG or TSLA: Which Is the Better Value Stock Right Now?
Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance
HOG
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Negative

While HOG's EPS grows year over year, revenues decline. The company withdraws its 2025 guidance amid macroeconomic and tariff uncertainties.

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image for news Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance
Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'
HOG
Published: May 01, 2025 by: New York Post
Sentiment: Negative

While automakers enjoyed a rush of sales, as customers hurried to buy cars ahead of any tariff-induced price hikes, Harley-Davidson saw consumers hold back on non-necessities and splurges.

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image for news Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'
Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say
HOG
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.

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image for news Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say
Harley-Davidson (HOG) Tops Q1 Earnings Estimates
HOG
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Harley-Davidson (HOG) came out with quarterly earnings of $1.07 per share, beating the Zacks Consensus Estimate of $0.80 per share. This compares to earnings of $1.72 per share a year ago.

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image for news Harley-Davidson (HOG) Tops Q1 Earnings Estimates
Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales
HOG
Published: May 01, 2025 by: WSJ
Sentiment: Negative

Harley-Davidson pulled its guidance for the year, citing an uncertain business environment as tariffs and broader concerns on the economy weighed on sales in its latest quarter.

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image for news Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales
Harley-Davidson Delivers First Quarter Financial Results
HOG
Published: May 01, 2025 by: PRNewsWire
Sentiment: Neutral

MILWAUKEE , May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated.

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image for news Harley-Davidson Delivers First Quarter Financial Results
Crisis And Opportunity In Auto Makers
BYDDF, BYDDY, CJET, F, FUJHY, GELYF, GELYY, GM, HMC, HOG, HTZ, JZXN, KXIN, LCID, LI, MBGAF, MBGYY, NIO, NIU, NSANY, POAHY, RACE, RIVN, SPY, STLA
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Neutral

The auto industry is in distress but not extreme distress; stable companies with low valuations like Toyota, Honda, and Li Auto are likely to outperform. Despite recent selloffs, markets remain richly priced; value investing may now have a chance to redeem itself, especially in distressed industries. Established automakers face declining margins and sales, while newer EV manufacturers see rising sales but flat or negative profits.

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image for news Crisis And Opportunity In Auto Makers
Bear of the Day: Harley-Davidson (HOG)
HOG
Published: April 22, 2025 by: Zacks Investment Research
Sentiment: Negative

Shifting consumer aspirations have this boomer legacy company struggling to find new markets.

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image for news Bear of the Day: Harley-Davidson (HOG)
Activist investor demands Harley-Davidson immediately boot CEO as motorcycle maker stalls
HOG
Published: April 16, 2025 by: New York Post
Sentiment: Negative

Investment firm H Partners has urged Harley-Davidson's shareholders to remove three directors from the board, including its CEO, holding them responsible for the company's declining sales and falling stock price. H Partners, the iconic American brand's second-largest investor with a 9.

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image for news Activist investor demands Harley-Davidson immediately boot CEO as motorcycle maker stalls
Major investor in Harley-Davidson wants CEO, two others removed from the board
HOG
Published: April 16, 2025 by: Fox Business
Sentiment: Negative

A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on their re-election.

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image for news Major investor in Harley-Davidson wants CEO, two others removed from the board
Harley-Davidson Is in Big Trouble
HOG
Published: April 16, 2025 by: 24/7 Wall Street
Sentiment: Negative

One of Harley-Davidson Inc.'s (NYSE: HOG) largest investors does not like how the company is run.

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image for news Harley-Davidson Is in Big Trouble
Harley-Davidson board member resigns, cites 'grave concerns' about company
HOG
Published: April 10, 2025 by: Reuters
Sentiment: Negative

A Harley-Davidson director has resigned after expressing "grave concerns" about the current state of the company in a letter to the motorcycle maker's board.

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image for news Harley-Davidson board member resigns, cites 'grave concerns' about company
From juice to jewellery: which U.S. goods will EU hit with tariffs?
ADM, HOG, MHK, RL, SWK, TSN, WHR
Published: April 09, 2025 by: Reuters
Sentiment: Negative

The European Union will launch countermeasures from next Tuesday against U.S. President Donald Trump's steel and aluminium tariffs with extra duties on 21 billion euros ($23 billion) of U.S. imports.

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image for news From juice to jewellery: which U.S. goods will EU hit with tariffs?
Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker
HOG
Published: April 08, 2025 by: New York Post
Sentiment: Negative

Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.

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image for news Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker
HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
HOG
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Negative

HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.

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image for news HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
BF-A, BF-B, HOG
Published: March 12, 2025 by: Market Watch
Sentiment: Negative

The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.

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image for news Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
HOG
Published: March 07, 2025 by: Zacks Investment Research
Sentiment: Negative

Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
HOG
Published: March 04, 2025 by: Seeking Alpha
Sentiment: Negative

Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.

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image for news Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
HOG
Published: February 27, 2025 by: PRNewsWire
Sentiment: Neutral

MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.

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image for news Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
HOG
Published: February 17, 2025 by: Zacks Investment Research
Sentiment: Neutral

While HOG is benefiting from an innovative portfolio, its dull 2025 outlook demands a more cautious approach.

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image for news Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
Harley-Davidson, Inc. Declares Dividend
HOG
Published: February 14, 2025 by: PRNewsWire
Sentiment: Neutral

MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.

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image for news Harley-Davidson, Inc. Declares Dividend

About Harley-Davidson, Inc. (HOG)

  • IPO Date 1986-07-08
  • Website https://www.harley-davidson.com
  • Industry Auto - Recreational Vehicles
  • CEO Mr. Jochen Zeitz
  • Employees 5900

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.