Harley-Davidson, Inc. manufactures and sells custom, cruiser and touring motorcycles. The company is headquartered in Milwaukee, Wisconsin.
| Revenue (TTM) | $4.24B |
| Gross Profit (TTM) | $1.20B |
| EBITDA | $453.34M |
| Operating Margin | 6.18% |
| Return on Equity | 6.09% |
| Return on Assets | 1.78% |
| Revenue/Share (TTM) | $37.69 |
| Book Value | $29.65 |
| Price-to-Book | 0.84 |
| Price-to-Sales (TTM) | 0.63 |
| EV/Revenue | 0.697 |
| EV/EBITDA | 9.44 |
| Quarterly Earnings Growth (YoY) | -14.80% |
| Quarterly Revenue Growth (YoY) | -5.90% |
| Shares Outstanding | $105.27M |
| Float | $103.98M |
| % Insiders | 1.12% |
| % Institutions | 109.00% |
Volatility is currently expanding
Harley-Davidson (HOG) made it through our 'Fast-Paced Momentum at a Bargain' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.
HOG beats Q2 earnings estimates as motorcycle demand lifts HDMC, while HDFS revenues plunge and LiveWire narrows losses.
Harley-Davidson, Inc. (HOG) Q2 2026 Earnings Call Transcript
Harley-Davidson NYSE: HOG raised portions of its 2026 outlook after reporting second-quarter results that management said showed early progress under its “Back to the Bricks” strategic plan, including growth in North American retail motorcycle sales and improved dealer inventory health.
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2026, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Harley-Davidson (HOG) came out with quarterly earnings of $0.75 per share, beating the Zacks Consensus Estimate of $0.62 per share. This compares to earnings of $0.88 per share a year ago.
Harley-Davidson said it expects to sell more motorcycles this year than it previously expected to, after reporting strong North American sales in the second quarter.
MILWAUKEE, July 23, 2026 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2026 results and raised full-year guidance. "Our second-quarter performance reflects strength in our domestic retail business, continued focus on healthy dealer inventory levels and the exceptional commitment of our dealer network.
Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.
Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.
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