Harley-Davidson, Inc. (HOG)
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- symbol HOG
- Rev/Share 38.6166
- Book/Share 25.6052
- PB 0.9103
- Debt/Equity 2.3094
- CurrentRatio 1.5593
- ROIC 0.024
- MktCap 2839174560.0
- FreeCF/Share 7.4321
- PFCF 3.0821
- PE 8.1937
- Debt/Assets 0.5935
- DivYield 0.0302
- ROE 0.107
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 4
- DCF Score 4
- P/B Score 4
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | HOG | Citigroup | -- | Neutral | $34 | $31 | Jan. 23, 2025 |
| Downgrade | HOG | Morgan Stanley | Overweight | Equal Weight | $40 | $33 | Jan. 21, 2025 |
| Reiterated | HOG | Robert W. Baird | -- | Neutral | $40 | $36 | Dec. 31, 2024 |
| Downgrade | HOG | Robert W. Baird | Outperform | Neutral | $44 | $40 | Oct. 2, 2024 |
News
Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters
Published: June 04, 2025 by: GlobeNewsWire
Sentiment: Neutral
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus
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The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
Published: May 20, 2025 by: Business Wire
Sentiment: Neutral
LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors.
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Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
Published: May 12, 2025 by: PRNewsWire
Sentiment: Neutral
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today urged shareholders to vote their shares ahead of the Company's 2025 Annual Meeting of Shareholders, which is scheduled to be held on May 14, 2025. Time is short, and shareholders should cast their vote NOW by telephone or online "FOR ALL" the Company's highly qualified and experienced director nominees on the Company's WHITE proxy card.
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Harley-Davidson Comments on H Partners' Latest Missive
Published: May 09, 2025 by: PRNewsWire
Sentiment: Neutral
Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE , May 9, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement addressing H Partners' accusations of improper conduct: "Regrettably, H Partners has been pursuing a misleading and disruptive campaign for weeks. As our 2025 Annual Meeting of Shareholders approaches, H Partners has resorted to a desperate, last-ditch attempt to sway shareholders.
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Harley-Davidson Trouble Gets Much Worse
Published: May 07, 2025 by: 24/7 Wall Street
Sentiment: Negative
Harley-Davidson Inc. (NYSE: HOG) has enough trouble.
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Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors
Published: May 06, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley” or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today announced that two independent proxy advisory firms – Glass, Lewis & Co. (“Glass Lewis”) and Egan-Jones Ratings Company (“Egan-Jones”) – have recommended that Harley-Davidson shareholders vote “WITHHOLD” on lo.
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Proxy Firms Split on Harley-Davidson Board Shake-Up
Published: May 06, 2025 by: WSJ
Sentiment: Neutral
Shareholder advisers differed on an activist investor's campaign to remove three board members.
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Harley-Davidson Sends Letter to Shareholders
Published: May 05, 2025 by: PRNewsWire
Sentiment: Neutral
Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE , May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025. The letter highlights: In the …
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HOG or TSLA: Which Is the Better Value Stock Right Now?
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors looking for stocks in the Automotive - Domestic sector might want to consider either Harley-Davidson (HOG) or Tesla (TSLA). But which of these two stocks presents investors with the better value opportunity right now?
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Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Negative
While HOG's EPS grows year over year, revenues decline. The company withdraws its 2025 guidance amid macroeconomic and tariff uncertainties.
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Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'
Published: May 01, 2025 by: New York Post
Sentiment: Negative
While automakers enjoyed a rush of sales, as customers hurried to buy cars ahead of any tariff-induced price hikes, Harley-Davidson saw consumers hold back on non-necessities and splurges.
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Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
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Harley-Davidson (HOG) Tops Q1 Earnings Estimates
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Harley-Davidson (HOG) came out with quarterly earnings of $1.07 per share, beating the Zacks Consensus Estimate of $0.80 per share. This compares to earnings of $1.72 per share a year ago.
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Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales
Published: May 01, 2025 by: WSJ
Sentiment: Negative
Harley-Davidson pulled its guidance for the year, citing an uncertain business environment as tariffs and broader concerns on the economy weighed on sales in its latest quarter.
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Harley-Davidson Delivers First Quarter Financial Results
Published: May 01, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated.
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Crisis And Opportunity In Auto Makers
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Neutral
The auto industry is in distress but not extreme distress; stable companies with low valuations like Toyota, Honda, and Li Auto are likely to outperform. Despite recent selloffs, markets remain richly priced; value investing may now have a chance to redeem itself, especially in distressed industries. Established automakers face declining margins and sales, while newer EV manufacturers see rising sales but flat or negative profits.
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Bear of the Day: Harley-Davidson (HOG)
Published: April 22, 2025 by: Zacks Investment Research
Sentiment: Negative
Shifting consumer aspirations have this boomer legacy company struggling to find new markets.
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Activist investor demands Harley-Davidson immediately boot CEO as motorcycle maker stalls
Published: April 16, 2025 by: New York Post
Sentiment: Negative
Investment firm H Partners has urged Harley-Davidson's shareholders to remove three directors from the board, including its CEO, holding them responsible for the company's declining sales and falling stock price. H Partners, the iconic American brand's second-largest investor with a 9.
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Major investor in Harley-Davidson wants CEO, two others removed from the board
Published: April 16, 2025 by: Fox Business
Sentiment: Negative
A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on their re-election.
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Harley-Davidson Is in Big Trouble
Published: April 16, 2025 by: 24/7 Wall Street
Sentiment: Negative
One of Harley-Davidson Inc.'s (NYSE: HOG) largest investors does not like how the company is run.
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Harley-Davidson board member resigns, cites 'grave concerns' about company
Published: April 10, 2025 by: Reuters
Sentiment: Negative
A Harley-Davidson director has resigned after expressing "grave concerns" about the current state of the company in a letter to the motorcycle maker's board.
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From juice to jewellery: which U.S. goods will EU hit with tariffs?
Published: April 09, 2025 by: Reuters
Sentiment: Negative
The European Union will launch countermeasures from next Tuesday against U.S. President Donald Trump's steel and aluminium tariffs with extra duties on 21 billion euros ($23 billion) of U.S. imports.
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Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker
Published: April 08, 2025 by: New York Post
Sentiment: Negative
Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.
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HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Negative
HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.
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Motorcycles, whiskey, gum: How the E.U. is targeting U.S. products with retaliatory tariffs
Published: March 12, 2025 by: Market Watch
Sentiment: Negative
The European Union is planning new tariffs on a wide range of U.S. imports next month in response to President Donald Trump's new taxes on imported aluminum and steel that went into effect Wednesday.
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Why Is Harley-Davidson (HOG) Down 4.7% Since Last Earnings Report?
Published: March 07, 2025 by: Zacks Investment Research
Sentiment: Negative
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
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Harley-Davidson: Secular Decline And Market Share Deterioration Weaken Outlook
Published: March 04, 2025 by: Seeking Alpha
Sentiment: Negative
Harley-Davidson, Inc.'s sales have declined over the long term. On top of a secular decline in the US, the brand's market share has deteriorated in both the US and Europe. The company's LiveWire brand isn't gaining customers, generating significant losses and showing little promise for a turnaround. Dealers' overstocked inventories are exacerbating Harley-Davidson's weak short-term financial performance.
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Harley-Davidson, Inc. To Present at Raymond James 46th Annual Institutional Investors Conference
Published: February 27, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Feb. 27, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Company") (NYSE: HOG) announced today that it will present at the Raymond James 46th Annual Institutional Investors Conference at the JW Marriott Grande Lakes in Orlando, Florida on Wednesday, March 5, 2025, between 7:30 a.m. – 1:35 p.m.
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Harley-Davidson Hikes Dividend: Should You Hold or Fold the Stock?
Published: February 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
While HOG is benefiting from an innovative portfolio, its dull 2025 outlook demands a more cautious approach.
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Harley-Davidson, Inc. Declares Dividend
Published: February 14, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Feb. 14, 2025 /PRNewswire/ -- The Harley-Davidson, Inc. (NYSE: HOG) Board of Directors has approved a cash dividend of $0.18 per share for the first quarter of 2025. The dividend is payable March 14, 2025 to the shareholders of record of the Company's common stock as of February 28, 2025.
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About Harley-Davidson, Inc. (HOG)
- IPO Date 1986-07-08
- Website https://www.harley-davidson.com
- Industry Auto - Recreational Vehicles
- CEO Mr. Jochen Zeitz
- Employees 5900