Harley-Davidson, Inc. (HOG)
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- symbol HOG
- Rev/Share 14.9788
- Book/Share 20.7265
- PB 0.0
- Debt/Equity 0.0
- CurrentRatio 1.0227
- ROIC 0.0306
- MktCap 2955803040.0
- FreeCF/Share 6.6929
- PFCF 3.5985
- PE 12.2969
- Debt/Assets 0.9778
- DivYield 0.029
- ROE 0.0993
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 4
- DCF Score 4
- P/B Score 1
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | HOG | Citigroup | -- | Neutral | $34 | $31 | Jan. 23, 2025 |
| Downgrade | HOG | Morgan Stanley | Overweight | Equal Weight | $40 | $33 | Jan. 21, 2025 |
| Reiterated | HOG | Robert W. Baird | -- | Neutral | $40 | $36 | Dec. 31, 2024 |
| Downgrade | HOG | Robert W. Baird | Outperform | Neutral | $44 | $40 | Oct. 2, 2024 |
News
Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Neutral
Harley-Davidson, Inc. (NYSE:HOG ) Q2 2025 Earnings Call July 30, 2025 9:00 AM ET Company Participants Jochen Zeitz - Chairman, President & CEO Jonathan R. Root - CFO & President of Commercial Shawn Michael Collins - Director of Investor Relations Conference Call Participants Alexander Thomas Perry - BofA Securities, Research Division Craig R.
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Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Read More
Harley-Davidson (HOG) Lags Q2 Earnings and Revenue Estimates
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Negative
Harley-Davidson (HOG) came out with quarterly earnings of $0.88 per share, missing the Zacks Consensus Estimate of $0.99 per share. This compares to earnings of $1.63 per share a year ago.
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Harley-Davidson posts lower second-quarter profit
Published: July 30, 2025 by: Reuters
Sentiment: Negative
Harley-Davidson reported a lower second-quarter profit and did not provide an annual forecast on Wednesday, as U.S. President Donald Trump's tariffs continued to weigh on the motorcycle maker.
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Harley-Davidson Announces Strategic Partnership with KKR and PIMCO
Published: July 30, 2025 by: PRNewsWire
Sentiment: Neutral
Unlocks ~$1.25 billion of discretionary cash for Harley-Davidson and transforms Harley-Davidson Financial Services (HDFS) into a capital-light and derisked business that will continue to originate and service both new and existing retail loans Transaction monetizes HDFS through sale of 4.9% common equity interests to each partner and includes the sale of more than $5 billion of retail loan receivables at a premium to par HDFS has agreed to sell approximately two-thirds of retail loans originated by HDFS annually for a minimum period of five years Values HDFS at ~1.75x price to post-transaction book value and reinforces strategic and financial value …
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Harley-Davidson Delivers Second Quarter Financial Results and Announces HDFS Transaction with KKR and PIMCO
Published: July 30, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , July 30, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported second quarter 2025 results and announced a transaction entered into by its subsidiary, Harley-Davidson Financial Services. "While our second quarter results continue to be impacted by a challenging commercial environment for discretionary products and an uncertain tariff situation, we are extremely pleased to announce a strategic partnership for HDFS with KKR and PIMCO that generates significant value for Harley-Davidson on all levels," said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson.
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Central Standard to Relocate Distillery Operations in Expansion to Harley-Davidson's Historic Headquarters
Published: June 04, 2025 by: GlobeNewsWire
Sentiment: Neutral
Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus Milwaukee distillery to expand production ‘by 20 times' by becoming part of the Harley-Davidson historic campus
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The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors
Published: May 20, 2025 by: Business Wire
Sentiment: Neutral
LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz Announces Investigation of Harley-Davidson, Inc. (HOG) on Behalf of Investors.
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Harley-Davidson Reminds Shareholders to Vote Ahead of May 14 Annual Meeting
Published: May 12, 2025 by: PRNewsWire
Sentiment: Neutral
Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card MILWAUKEE , May 12, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today urged shareholders to vote their shares ahead of the Company's 2025 Annual Meeting of Shareholders, which is scheduled to be held on May 14, 2025. Time is short, and shareholders should cast their vote NOW by telephone or online "FOR ALL" the Company's highly qualified and experienced director nominees on the Company's WHITE proxy card.
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Harley-Davidson Comments on H Partners' Latest Missive
Published: May 09, 2025 by: PRNewsWire
Sentiment: Neutral
Urges Shareholders to Vote "FOR ALL" Director Nominees Using the WHITE Proxy Card TODAY MILWAUKEE , May 9, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) today issued the following statement addressing H Partners' accusations of improper conduct: "Regrettably, H Partners has been pursuing a misleading and disruptive campaign for weeks. As our 2025 Annual Meeting of Shareholders approaches, H Partners has resorted to a desperate, last-ditch attempt to sway shareholders.
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Harley-Davidson Trouble Gets Much Worse
Published: May 07, 2025 by: 24/7 Wall Street
Sentiment: Negative
Harley-Davidson Inc. (NYSE: HOG) has enough trouble.
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Two Leading Independent Proxy Advisory Firms Recommend Harley-Davidson Shareholders Vote “Withhold” to Unseat Three Entrenched Directors
Published: May 06, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--H Partners Management, LLC (“H Partners” or “we”), one of the largest shareholders of Harley-Davidson, Inc. (NYSE: HOG) (“Harley-Davidson”, “Harley” or the “Company”), which beneficially owns approximately 9.3% of the outstanding shares of the Company, today announced that two independent proxy advisory firms – Glass, Lewis & Co. (“Glass Lewis”) and Egan-Jones Ratings Company (“Egan-Jones”) – have recommended that Harley-Davidson shareholders vote “WITHHOLD” on lo.
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Proxy Firms Split on Harley-Davidson Board Shake-Up
Published: May 06, 2025 by: WSJ
Sentiment: Neutral
Shareholder advisers differed on an activist investor's campaign to remove three board members.
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Harley-Davidson Sends Letter to Shareholders
Published: May 05, 2025 by: PRNewsWire
Sentiment: Neutral
Highlights the Board's Critical Skills and Experience Needed to Choose the Company's Next CEO and Drive Future Growth Details How H Partners' Disingenuous Attacks on the Company's Strategy and Governance are Putting Shareholder Value at Risk Urges Shareholders to Vote "FOR ALL" Harley-Davidson Director Nominees on the WHITE Proxy Card TODAY Visit www.VoteHarleyDavidson.com to Learn More MILWAUKEE , May 5, 2025 /PRNewswire/ -- Harley-Davidson, Inc. (the "Company" or "Harley-Davidson") (NYSE: HOG) Monday sent a letter to shareholders in connection with the Company's 2025 Annual Meeting of Shareholders scheduled to be held on May 14, 2025. The letter highlights: In the …
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HOG or TSLA: Which Is the Better Value Stock Right Now?
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Neutral
Investors looking for stocks in the Automotive - Domestic sector might want to consider either Harley-Davidson (HOG) or Tesla (TSLA). But which of these two stocks presents investors with the better value opportunity right now?
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Harley-Davidson Tops Q1 Earnings Estimates, Withdraws Guidance
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Negative
While HOG's EPS grows year over year, revenues decline. The company withdraws its 2025 guidance amid macroeconomic and tariff uncertainties.
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Harley-Davidson yanks full-year forecast over ‘uncertain global tariff situation'
Published: May 01, 2025 by: New York Post
Sentiment: Negative
While automakers enjoyed a rush of sales, as customers hurried to buy cars ahead of any tariff-induced price hikes, Harley-Davidson saw consumers hold back on non-necessities and splurges.
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Harley-Davidson (HOG) Reports Q1 Earnings: What Key Metrics Have to Say
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended March 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
Read More
Harley-Davidson (HOG) Tops Q1 Earnings Estimates
Published: May 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Harley-Davidson (HOG) came out with quarterly earnings of $1.07 per share, beating the Zacks Consensus Estimate of $0.80 per share. This compares to earnings of $1.72 per share a year ago.
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Harley-Davidson Pulls 2025 Guidance as Tariffs, Uncertainty Pressure Sales
Published: May 01, 2025 by: WSJ
Sentiment: Negative
Harley-Davidson pulled its guidance for the year, citing an uncertain business environment as tariffs and broader concerns on the economy weighed on sales in its latest quarter.
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Harley-Davidson Delivers First Quarter Financial Results
Published: May 01, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , May 1, 2025 /PRNewswire/ -- Harley-Davidson, Inc. ("Harley-Davidson," "HDI," or the "Company") (NYSE: HOG) today reported first quarter 2025 results. "Our first quarter results were ahead of our expectations in many areas, while retail sales in the U.S. came in softer than anticipated.
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Crisis And Opportunity In Auto Makers
Published: April 22, 2025 by: Seeking Alpha
Sentiment: Neutral
The auto industry is in distress but not extreme distress; stable companies with low valuations like Toyota, Honda, and Li Auto are likely to outperform. Despite recent selloffs, markets remain richly priced; value investing may now have a chance to redeem itself, especially in distressed industries. Established automakers face declining margins and sales, while newer EV manufacturers see rising sales but flat or negative profits.
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Bear of the Day: Harley-Davidson (HOG)
Published: April 22, 2025 by: Zacks Investment Research
Sentiment: Negative
Shifting consumer aspirations have this boomer legacy company struggling to find new markets.
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Activist investor demands Harley-Davidson immediately boot CEO as motorcycle maker stalls
Published: April 16, 2025 by: New York Post
Sentiment: Negative
Investment firm H Partners has urged Harley-Davidson's shareholders to remove three directors from the board, including its CEO, holding them responsible for the company's declining sales and falling stock price. H Partners, the iconic American brand's second-largest investor with a 9.
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Major investor in Harley-Davidson wants CEO, two others removed from the board
Published: April 16, 2025 by: Fox Business
Sentiment: Negative
A Harley-Davidson shareholder wants the motorcycle company's CEO, Jochen Zeitz, and two other board members removed. The shareholder is pushing for other Harley shareholders to vote "withhold" on their re-election.
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Harley-Davidson Is in Big Trouble
Published: April 16, 2025 by: 24/7 Wall Street
Sentiment: Negative
One of Harley-Davidson Inc.'s (NYSE: HOG) largest investors does not like how the company is run.
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Harley-Davidson board member resigns, cites 'grave concerns' about company
Published: April 10, 2025 by: Reuters
Sentiment: Negative
A Harley-Davidson director has resigned after expressing "grave concerns" about the current state of the company in a letter to the motorcycle maker's board.
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From juice to jewellery: which U.S. goods will EU hit with tariffs?
Published: April 09, 2025 by: Reuters
Sentiment: Negative
The European Union will launch countermeasures from next Tuesday against U.S. President Donald Trump's steel and aluminium tariffs with extra duties on 21 billion euros ($23 billion) of U.S. imports.
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Harley-Davidson CEO Jochen Zeitz retiring as plummeting sales, tariffs slam motorcycle maker
Published: April 08, 2025 by: New York Post
Sentiment: Negative
Harley in February forecast 2025 profit and motorcycle revenue to be flat to down 5% as consumers temper big-ticket purchases.
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HOG Struggles as EU Tariffs Hit Amid Trade War and Declining Sales
Published: March 13, 2025 by: Zacks Investment Research
Sentiment: Negative
HarleyDavidson faces 56% EU tariffs amid a U.S.-EU trade war, increasing the company's struggles with already declining sales and rising production costs.
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About Harley-Davidson, Inc. (HOG)
- IPO Date 1986-07-08
- Website https://www.harley-davidson.com
- Industry Auto - Recreational Vehicles
- CEO Jochen Zeitz
- Employees 5900