Harley-Davidson, Inc. (HOG)
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- symbol HOG
- Rev/Share 39.1316
- Book/Share 27.6163
- PB 0.7014
- Debt/Equity 0.9399
- CurrentRatio 2.1014
- ROIC 0.0418
- MktCap 2354478666.0
- FreeCF/Share 3.6326
- PFCF 5.6701
- PE 6.5366
- Debt/Assets 0.3688
- DivYield 0.0372
- ROE 0.1024
- Rating A-
- Score 4
- Recommendation Buy
- P/E Score 4
- DCF Score 4
- P/B Score 4
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | HOG | DA Davidson | -- | Buy | $30 | $25 | Feb. 12, 2026 |
| Initiation | HOG | Loop Capital | -- | Hold | -- | $21 | Nov. 25, 2025 |
| Reiterated | HOG | DA Davidson | -- | Buy | $34 | $30 | Nov. 10, 2025 |
| Downgrade | HOG | Morgan Stanley | Equal Weight | Underweight | -- | $25 | Oct. 27, 2025 |
| Reiterated | HOG | DA Davidson | -- | Buy | $31 | $34 | Aug. 25, 2025 |
| Reiterated | HOG | Citigroup | -- | Neutral | $34 | $31 | Jan. 23, 2025 |
| Downgrade | HOG | Morgan Stanley | Overweight | Equal Weight | $40 | $33 | Jan. 21, 2025 |
| Reiterated | HOG | Robert W. Baird | -- | Neutral | $40 | $36 | Dec. 31, 2024 |
| Downgrade | HOG | Robert W. Baird | Outperform | Neutral | $44 | $40 | Oct. 2, 2024 |
News
How to Approach Harley-Davidson Stock After Q4 Earnings Release?
Published: February 13, 2026 by: Zacks Investment Research
Sentiment: Negative
HOG posts wider Q4 loss as revenues sink 28%, tariffs bite and retail slides, with 2026 outlook pointing to more pressure ahead.
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Harley-Davidson Q4: Weak Earnings Amid Strategy Reset
Published: February 12, 2026 by: Seeking Alpha
Sentiment: Neutral
Harley-Davidson, Inc. reported weak Q4 results across all segments. Lower motorcycle sales and a previous loan book transaction weigh on earnings. The 2026 guidance suggests weak earnings ahead. The year is a reset period for HOG, as the company is going through strategic changes. Recovery in the loan book and $150 million in cost savings should improve earnings from 2027 forward.
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Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript
Published: February 10, 2026 by: Seeking Alpha
Sentiment: Neutral
Harley-Davidson, Inc. (HOG) Q4 2025 Earnings Call Transcript
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Can Harley-Davidson Ever Roar Higher Again?
Published: February 10, 2026 by: 24/7 Wall Street
Sentiment: Negative
Harley-Davidson ( NYSE:HOG ) just issued fourth-quarter and full-year 2025 earnings that missed analyst expectations, reporting wider per-share losses than analysts forecast, with revenue also falling short of some projections amid ongoing demand weakness.
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December Retail Sales Came in Flat
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative
Pre-market indexes are pulling back slightly this morning, following another record close from the blue-chip Dow on Monday. Spirits are generally higher than they were trying to scale the “wall of worry” about AI spending over the past week or two.
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Harley Q4 Earnings Miss Expectations, Revenues Fall Y/Y
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative
HOG posts a wider Q4 loss as revenues fall 28% Y/Y, with mixed segment results and new 2026 guidance in focus.
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Retail Sales, Import/Export Prices & Q4 Earnings Hit the Tape
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative
Early-market trading is flat as lower Retail Sales, higher Imports/Exports and a range of Q4 earnings are released.
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Compared to Estimates, Harley-Davidson (HOG) Q4 Earnings: A Look at Key Metrics
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Neutral
While the top- and bottom-line numbers for Harley-Davidson (HOG) give a sense of how the business performed in the quarter ended December 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
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Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative
Harley-Davidson (HOG) came out with a quarterly loss of $2.44 per share versus the Zacks Consensus Estimate of a loss of $0.92. This compares to a loss of $0.93 per share a year ago.
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Harley-Davidson: Extremely Undervalued And Heavily Shorted
Published: January 28, 2026 by: Seeking Alpha
Sentiment: Positive
Harley-Davidson (HOG) faces secular decline, aging demographics, and market share losses, yet trades at an extremely undervalued level even accounting for ongoing headwinds. The recent debt deal with KKR and PIMCO unlocks $1.25 billion in discretionary cash, reduces capital requirements, and strengthens HOG's balance sheet. Despite a 35% revenue decline from 2023 to 2026 and lower EPS, HOG remains profitable and has protected margins through deleveraging and cost cuts.
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Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026
Published: January 26, 2026 by: PRNewsWire
Sentiment: Neutral
Webcast Conference Call Scheduled for 8 a.m. CST MILWAUKEE, Jan. 26, 2026 /PRNewswire/ -- Harley-Davidson, Inc. (NYSE: HOG) will release its fourth quarter and year-end 2025 financial results before market hours Tuesday, February 10, 2026.
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Here's Why You Should Retain Harley Davidson in Your Portfolio Now
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Positive
Harley-Davidson's operating revamp, HDFS partnerships and LiveWire momentum support retention, even as tariffs and inventory risks weigh.
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Why Is Harley-Davidson (HOG) Down 3.9% Since Last Earnings Report?
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Negative
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
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Harley-Davidson (HOG) is a Top-Ranked Value Stock: Should You Buy?
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
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Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
Published: November 21, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Nov. 21, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the pricing of its tender offers to purchase for cash (the "Offers") any and all of its outstanding 6.500% Medium-Term Notes due 2028 (the "2028 Notes") and 5.950% Medium-Term Notes due 2029 (the "2029 Notes" and, together with the 2028 Notes, the "Notes"). The table below shows the applicable Reference Yield and Consideration for the Notes, calculated as of 2:00 p.m.
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Harley-Davidson Financial Services, Inc. Announces Launch of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029
Published: November 17, 2025 by: PRNewsWire
Sentiment: Neutral
MILWAUKEE , Nov. 17, 2025 /PRNewswire/ -- Harley-Davidson Financial Services, Inc. (the "Company" or "HDFS"), a subsidiary of Harley-Davidson, Inc., today announced the commencement of tender offers to purchase for cash any and all of the Medium-Term Notes issued by the Company listed in the table below (collectively, the "Notes"). The tender offers (the "Offers") are being made pursuant to the Offer to Purchase, dated November 17, 2025 (the "Offer to Purchase").
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Harley Q3 Earnings Surpass Expectations, Revenues Rise Y/Y
Published: November 05, 2025 by: Zacks Investment Research
Sentiment: Positive
HOG's Q3 earnings and revenues surpass expectations, driven by higher motorcycle shipments and stronger segment performance.
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Harley-Davidson, Inc. (HOG) Q3 2025 Earnings Call Transcript
Published: November 04, 2025 by: Seeking Alpha
Sentiment: Neutral
Harley-Davidson, Inc. ( HOG ) Q3 2025 Earnings Call November 4, 2025 9:00 AM EST Company Participants Shawn Collins - Director of Investor Relations Arthur Starrs - CEO, President & Director Jonathan Root - CFO & President of Commercial Conference Call Participants Craig Kennison - Robert W. Baird & Co. Incorporated, Research Division Stephen Grambling - Morgan Stanley, Research Division Noah Zatzkin - KeyBanc Capital Markets Inc., Research Division Robin Farley - UBS Investment Bank, Research Division Joseph Altobello - Raymond James & Associates, Inc., Research Division Sean Wagner - Citigroup Inc., Research Division Jaime Katz - Morningstar Inc., Research …
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Harley-Davidson (HOG) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates
Published: November 04, 2025 by: Zacks Investment Research
Sentiment: Positive
The headline numbers for Harley-Davidson (HOG) give insight into how the company performed in the quarter ended September 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.
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Harley-Davidson (HOG) Q3 Earnings and Revenues Surpass Estimates
Published: November 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Harley-Davidson (HOG) came out with quarterly earnings of $3.1 per share, beating the Zacks Consensus Estimate of $1.38 per share. This compares to earnings of $0.91 per share a year ago.
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Sell Harley Stock, Analyst Says. 2 Factors ‘Overwhelming' the Motorcycle Industry.
Published: October 27, 2025 by: Barrons
Sentiment: Negative
Morgan Stanley's Stephen Grambling points to low pricing power and weak secular trends for his downgrade to Sell from Hold.
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Harley-Davidson (HOG)'s Technical Outlook is Bright After Key Golden Cross
Published: September 10, 2025 by: Zacks Investment Research
Sentiment: Positive
After reaching an important support level, Harley-Davidson, Inc. (HOG) could be a good stock pick from a technical perspective. HOG recently experienced a "golden cross" event, which saw its 50-day simple moving average breaking out above its 200-day simple moving average.
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Harley-Davidson (HOG) Up 18.5% Since Last Earnings Report: Can It Continue?
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive
Harley-Davidson (HOG) reported earnings 30 days ago. What's next for the stock?
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Here's Why You Should Offload Harley-Davidson From Your Portfolio
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Negative
HOG faces weakening demand, rising debt, and EV headwinds - factors clouding its near-term outlook.
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Harley-Davidson Q2 Earnings Miss Estimates, Revenues Fall Y/Y
Published: August 04, 2025 by: Zacks Investment Research
Sentiment: Negative
HOG's second-quarter earnings miss estimates and motorcycle shipments fall 28% year over year.
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Harley-Davidson Names New CEO as Motorcycle Maker's Shakeup Continues
Published: August 04, 2025 by: Investopedia
Sentiment: Negative
The shakeup of Harley-Davidson (HOG) continued Monday as the struggling motorcycle maker named a new CEO.
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Harley-Davidson, Inc. (HOG) Q2 2025 Earnings Conference Call Transcript
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Neutral
Harley-Davidson, Inc. (NYSE:HOG ) Q2 2025 Earnings Call July 30, 2025 9:00 AM ET Company Participants Jochen Zeitz - Chairman, President & CEO Jonathan R. Root - CFO & President of Commercial Shawn Michael Collins - Director of Investor Relations Conference Call Participants Alexander Thomas Perry - BofA Securities, Research Division Craig R.
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Harley-Davidson (HOG) Reports Q2 Earnings: What Key Metrics Have to Say
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive
Although the revenue and EPS for Harley-Davidson (HOG) give a sense of how its business performed in the quarter ended June 2025, it might be worth considering how some key metrics compare with Wall Street estimates and the year-ago numbers.
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Harley-Davidson (HOG) Lags Q2 Earnings and Revenue Estimates
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Negative
Harley-Davidson (HOG) came out with quarterly earnings of $0.88 per share, missing the Zacks Consensus Estimate of $0.99 per share. This compares to earnings of $1.63 per share a year ago.
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Harley-Davidson posts lower second-quarter profit
Published: July 30, 2025 by: Reuters
Sentiment: Negative
Harley-Davidson reported a lower second-quarter profit and did not provide an annual forecast on Wednesday, as U.S. President Donald Trump's tariffs continued to weigh on the motorcycle maker.
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About Harley-Davidson, Inc. (HOG)
- IPO Date 1986-07-08
- Website https://www.harley-davidson.com
- Industry Auto - Recreational Vehicles
- CEO Arthur Francis Starrs
- Employees 5900