
Builds on record-breaking 2025 debut with a new phase of Hilton's It Matters Where You Stay campaign Music, movement and creative storytelling capture a more spontaneous, expressive side of Deepika Padukone Across a broad suite of content spanning movement, dining, wellness, loyalty and service, the campaign explores how the Stay helps guests feel more relaxed, confident and fully themselves DELHI, India, July 7, 2026 /PRNewswire/ -- Hilton (NYSE: HLT) today unveiled a bold new chapter with global icon and brand ambassador, Deepika Padukone, launching internationally across social, digital, and outdoor platforms as part of a broader creative programme that will continue to roll out throughout the year. The campaign follows last year's record-breaking debut – which commanded over 11 billion views across all social and digital platforms.










