Hasbro, Inc. (HAS)

US — Consumer Cyclical Sector
Peers: MBLY  QS  PAG  TXRH  CCK  GME  NCLH  PLNT  CART  SCI 

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Key Metrics & Ratings

  • symbol HAS
  • Rev/Share 31.0328
  • Book/Share 3.0897
  • PB 29.9594
  • Debt/Equity 8.234
  • CurrentRatio 1.7049
  • ROIC 0.1923

 

  • MktCap 12170026635.0
  • FreeCF/Share 4.6218
  • PFCF 18.7549
  • PE -21.8081
  • Debt/Assets 0.606
  • DivYield 0.0323
  • ROE -0.7507

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated HAS Jefferies -- Buy $90 $95 Dec. 29, 2025
Initiation HAS Seaport Research Partners -- Buy -- $100 Nov. 10, 2025
Reiterated HAS Monness Crespi & Hardt -- Buy $80 $90 July 24, 2025
Upgrade HAS Goldman Neutral Buy -- $85 July 1, 2025
Resumed HAS DA Davidson -- Neutral -- $75 May 15, 2025
Upgrade HAS Citigroup Neutral Buy -- $72 April 25, 2025
Reiterated HAS BofA Securities -- Buy $85 $90 Sept. 16, 2024

News

These 5 Stocks Crashed as Tariff Reality Hits the Market
BOOT, DECK, HAS, MAT, NKE
Published: April 10, 2025 by: The Motley Fool
Sentiment: Negative

The market's wild recovery on Wednesday afternoon was driven by President Donald Trump temporarily pausing tariff increases on countries all around the world, except China. A 10% blanket tariff will still be in place, but the bigger tariffs that were expected to hit countries like Vietnam, Cambodia, and Indonesia, where many shoes and kids toys are made, will be in place.

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image for news These 5 Stocks Crashed as Tariff Reality Hits the Market
Toy prices could jump 50% following Trump's tariffs on China, Vietnam
FNKO, HAS, MAT
Published: April 04, 2025 by: CNBC
Sentiment: Negative

Toy prices could spike exponentially after President Donald Trump levied massive tariffs against China and Vietnam. The two nations are biggest manufacturers of toys imported into the United States.

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image for news Toy prices could jump 50% following Trump's tariffs on China, Vietnam
Will Hasbro (HAS) Beat Estimates Again in Its Next Earnings Report?
HAS
Published: April 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Will Hasbro (HAS) Beat Estimates Again in Its Next Earnings Report?
2 Stocks to Keep an Eye on From Promising Toys & Games Industry
HAS, MAT
Published: March 17, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS and MAT are well-positioned at the moment.

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image for news 2 Stocks to Keep an Eye on From Promising Toys & Games Industry
New China tariffs may mean higher toy prices, but Mattel and Hasbro are working to blunt the impact
HAS, MAT
Published: March 14, 2025 by: Market Watch
Sentiment: Negative

Mattel and Hasbro may be forced to raise prices if President Donald Trump's 20% tariffs on imports from China remain in place, but both companies have mitigation strategies in place.

Read More
image for news New China tariffs may mean higher toy prices, but Mattel and Hasbro are working to blunt the impact
Hasbro: Growth In EBITDA Expected Realistic Despite Tariff Risk
HAS
Published: February 20, 2025 by: Seeking Alpha
Sentiment: Positive

Hasbro's Wizards of the Coast (WotC) segment is driving growth with high margins, boosted by successful IPs like Baldur's Gate 3 and MTG's Universes Beyond sets. Despite a 3% revenue decline, Hasbro's cost-cutting efforts and strategic IP licensing are improving margins, with EBITDA expected to grow 4% in the coming year. Hasbro's reduced reliance on Chinese manufacturing mitigates tariff risks, while WotC remains unaffected, supporting the EBITDA growth outlook.

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image for news Hasbro: Growth In EBITDA Expected Realistic Despite Tariff Risk
Hasbro CEO says tariffs pose challenges
HAS
Published: February 20, 2025 by: Yahoo Finance
Sentiment: Positive

Hasbro (HAS) shares climb on Thursday after the board game and toy maker reported fourth quarter earnings results that beat top and bottom line estimates. The upward stock move comes despite a weaker-than-expected forecast due to potential tariff impacts.

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image for news Hasbro CEO says tariffs pose challenges
Walmart stock lower on earnings, Hasbro CEO interview: Wealth
HAS, WMT
Published: February 20, 2025 by: Yahoo Finance
Sentiment: Neutral

On today's Wealth, host Brad Smith tackles key market trends while speaking to Wall Street experts. GLOBALT Investments senior portfolio manager Keith Buchanan joins the show to discuss political rhetoric's market impact (^DJI, ^IXIC, ^GSPC), while National Association of Home Builders (NAHB) CEO Jim Tobin shares his outlook on the US housing market.

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image for news Walmart stock lower on earnings, Hasbro CEO interview: Wealth
Why Hasbro Stock Soared Today
HAS
Published: February 20, 2025 by: The Motley Fool
Sentiment: Positive

Hasbro (HAS 13.88%) surged 13.2% through 1:25 p.m. ET Thursday after crushing analyst forecasts for sales and earnings this morning.

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image for news Why Hasbro Stock Soared Today
Hasbro: EPS Surges, Revenue Falls
HAS
Published: February 20, 2025 by: The Motley Fool
Sentiment: Positive

Hasbro (HAS 12.97%), a well-known player in the toy and entertainment industry, disclosed its fourth-quarter results on February 20, 2025. The company highlighted profitability improvements and a stronger earnings per share (EPS) than anticipated.

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image for news Hasbro: EPS Surges, Revenue Falls
Hasbro says it's taking steps to offset China tariff impact
HAS
Published: February 20, 2025 by: CNBC
Sentiment: Positive

Toy and gaming giant Hasbro took an optimistic tone Thursday on the potential impact of Chinese tariffs on its business. Executives said the company is shifting manufacturing away from China.

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image for news Hasbro says it's taking steps to offset China tariff impact
Hasbro (HAS) Q4 Earnings and Revenues Top Estimates
HAS
Published: February 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) came out with quarterly earnings of $0.46 per share, beating the Zacks Consensus Estimate of $0.38 per share. This compares to earnings of $0.38 per share a year ago.

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image for news Hasbro (HAS) Q4 Earnings and Revenues Top Estimates
Tariffs Could Make Toys Pricier. Mattel and Hasbro Are Still Good Plays.
HAS, MAT
Published: February 18, 2025 by: Barrons
Sentiment: Positive

So far toy stocks are shrugging off Trump's tariffs on China.

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image for news Tariffs Could Make Toys Pricier. Mattel and Hasbro Are Still Good Plays.

About Hasbro, Inc. (HAS)

  • IPO Date 1980-03-17
  • Website https://www.hasbro.com
  • Industry Leisure
  • CEO Christian Cocks
  • Employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.