Hasbro, Inc. (HAS)

US — Consumer Cyclical Sector
Peers: MAT  FNKO  JAKK  MSGE  LTH  GPC  MKC  VFC  HSY 

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Key Metrics & Ratings

  • symbol HAS
  • Rev/Share 30.2979
  • Book/Share 1.9223
  • PB 39.9988
  • Debt/Equity 12.3133
  • CurrentRatio 1.6625
  • ROIC -0.0766

 

  • MktCap 10782515370.0
  • FreeCF/Share 4.0057
  • PFCF 19.186
  • PE -18.9823
  • Debt/Assets 0.6418
  • DivYield 0.0364
  • ROE -0.577

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated HAS Monness Crespi & Hardt -- Buy $80 $90 July 24, 2025
Upgrade HAS Goldman Neutral Buy -- $85 July 1, 2025
Resumed HAS DA Davidson -- Neutral -- $75 May 15, 2025
Upgrade HAS Citigroup Neutral Buy -- $72 April 25, 2025
Reiterated HAS BofA Securities -- Buy $85 $90 Sept. 16, 2024

News

Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release
HAS
Published: August 05, 2025 by: GlobeNewsWire
Sentiment: Neutral

HOLLAND, Mich., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Craft brewery and distillery New Holland Brewing Co. is announcing the return of its collaboration with Hasbro, a leading games, IP and toy company, and its Wizards of the Coast division, stewards of the iconic DUNGEONS & DRAGONS (D&D) franchise. The collaboration kicks off with the launch of a bold new flavor in the Dragon's Milk Reserve line. Inspired by the legendary Dragon Turtle, DUNGEONS & DRAGONS Coconut Rum Barrel Reserve invites fans to embark on a new flavor adventure. This limited-edition release will be available in late August 2025 at select …

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image for news Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release
Hasbro: Better Earnings And Sentiment Should Drive Multiples Upward
HAS
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Positive

I remain bullish on Hasbro, as Wizards of the Coast delivered a blowout quarter and digital licensing momentum continues to build. WOTC's Magic, The Gathering saw record growth, validating the Universes Beyond strategy and structurally improving Hasbro's long-term growth outlook. Tariff risks are now well-defined and supply chain exposure is improving, de-risking the FY25 outlook and supporting higher valuation multiples.

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image for news Hasbro: Better Earnings And Sentiment Should Drive Multiples Upward
Hasbro (HAS) Upgraded to Strong Buy: What Does It Mean for the Stock?
HAS
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

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image for news Hasbro (HAS) Upgraded to Strong Buy: What Does It Mean for the Stock?
Why Hasbro (HAS) is a Top Value Stock for the Long-Term
HAS
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Hasbro (HAS) is a Top Value Stock for the Long-Term
This old-school hobby is helping Hasbro defy economic headwinds
HAS
Published: July 25, 2025 by: Fast Company
Sentiment: Positive

Hasbro Inc. (Nasdaq: HAS), the brand responsible for iconic games like Monopoly, Jenga, and Magic: The Gathering, saw its shares tick upward over 3% in premarket trading on Wednesday. The uptick came just after the company reported its second-quarter earnings of $1.30 per share, beating the analyst expectations of $0.78 per share.And despite a 1% year-over-year decrease, Hasbro's adjusted revenue was posted at $980.8 million, also beating analysts' $874.6 million projection.While sales have been notably down for toy and gaming companies, Hasbro has managed to offset some of the volatility due to financial strains and tariffs.

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image for news This old-school hobby is helping Hasbro defy economic headwinds
Hasbro Relies on ‘Magic' to Offset Impact of Tariffs
HAS
Published: July 23, 2025 by: PYMNTS
Sentiment: Positive

Hasbro says it has magic to thank for muting the impact of tariffs this quarter. More to the point, Magic the Gathering, the collectible card game from the company's Wizards of the Coast business, saw a 23% uptick in revenue, according to quarterly earnings released Wednesday (July 23).

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image for news Hasbro Relies on ‘Magic' to Offset Impact of Tariffs
Hasbro, Inc. (HAS) Q2 2025 Earnings Call Transcript
HAS
Published: July 23, 2025 by: Seeking Alpha
Sentiment: Neutral

Hasbro, Inc. (NASDAQ:HAS ) Q2 2025 Earnings Conference Call July 23, 2025 8:30 AM ET Company Participants Christian P. Cocks - CEO & Director Fred Wightman - Corporate Participant Gina Goetter - CFO & COO Conference Call Participants Stephen Neild Laszczyk - Goldman Sachs Group, Inc., Research Division Alexander Thomas Perry - BofA Securities, Research Division Arpine Kocharyan - UBS Investment Bank, Research Division Christopher Michael Horvers - JPMorgan Chase & Co, Research Division Eric Owen Handler - ROTH Capital Partners, LLC, Research Division Jaime M.

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image for news Hasbro, Inc. (HAS) Q2 2025 Earnings Call Transcript
Hasbro Stock Brushes Off Earnings, Revenue Beat
HAS
Published: July 23, 2025 by: Schaeffers Research
Sentiment: Neutral

Toymaker Hasbro Inc (NASDAQ:HAS) is moving 2.7% lower to trade at $75.49, despite posting a notable second-quarter earnings and revenue beat.

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image for news Hasbro Stock Brushes Off Earnings, Revenue Beat
Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up
HAS
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

HAS' second-quarter top line reflects dismal contributions from the Consumer Products and Entertainment segments despite strength in Wizards and Digital Gaming.

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image for news Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up
Here's What Key Metrics Tell Us About Hasbro (HAS) Q2 Earnings
HAS
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for Hasbro (HAS) give insight into how the company performed in the quarter ended June 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

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image for news Here's What Key Metrics Tell Us About Hasbro (HAS) Q2 Earnings
Can Hasbro (HAS) Keep the Earnings Surprise Streak Alive?
HAS
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Can Hasbro (HAS) Keep the Earnings Surprise Streak Alive?
HAS Q2 Earnings on Deck: Will Consumer Product Drag Its Results?
HAS
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Negative

Hasbro braces for a y/y revenue drop in Q2 as tariffs, SKU cuts and soft consumer product demand weigh on its performance.

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image for news HAS Q2 Earnings on Deck: Will Consumer Product Drag Its Results?
Exploring Analyst Estimates for Hasbro (HAS) Q2 Earnings, Beyond Revenue and EPS
HAS
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Beyond analysts' top-and-bottom-line estimates for Hasbro (HAS), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended June 2025.

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image for news Exploring Analyst Estimates for Hasbro (HAS) Q2 Earnings, Beyond Revenue and EPS
Hasbro (HAS) Rises Higher Than Market: Key Facts
HAS
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Hasbro (HAS) closed at $75.92 in the latest trading session, marking a +1.44% move from the prior day.

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image for news Hasbro (HAS) Rises Higher Than Market: Key Facts
Analysts Estimate Hasbro (HAS) to Report a Decline in Earnings: What to Look Out for
HAS
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Negative

Hasbro (HAS) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Analysts Estimate Hasbro (HAS) to Report a Decline in Earnings: What to Look Out for
Here's Why Hasbro (HAS) is a Strong Momentum Stock
HAS
Published: July 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Hasbro (HAS) is a Strong Momentum Stock
Top Stock Movers Now: Tesla, Wynn Resorts, Hasbro, and More
HAS, TSLA, WYNN
Published: July 01, 2025 by: Investopedia
Sentiment: Positive

U.S. equities were mixed at midday as the market weighed the impact of U.S. tax and spending policies. The S&P 500 and Nasdaq fell from their record highs, while the Dow Jones Industrial Average was up.

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image for news Top Stock Movers Now: Tesla, Wynn Resorts, Hasbro, and More
Hasbro Stock Hits 2-Year High on Upgrade
HAS
Published: July 01, 2025 by: Schaeffers Research
Sentiment: Positive

Toy stock Hasbro Inc (NASDAQ:HAS) is trading at two-year highs today, last seen up 3.6% at $76.48, after an upgrade from Goldman Sachs to "buy" from "neutral.

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image for news Hasbro Stock Hits 2-Year High on Upgrade
Hasbro Strikes New Multi-Year Casino Licensing Partnerships
HAS
Published: July 01, 2025 by: Business Wire
Sentiment: Neutral

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company today announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's as its newest partners in casino licensing. The new partners join existing licensee Sciplay. The announcement underscores Hasbro's “.

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image for news Hasbro Strikes New Multi-Year Casino Licensing Partnerships
Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
HAS, VFC
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

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image for news Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
Singapore Toys Market Forecast Report 2025-2034: 3.5% CAGR Forecast During 2025-2034 with Profiles of Notable Players LEGO, Bandai Namco, Hasbro, TOMY, Dream International, and Sunshing Marketing
HAS
Published: June 23, 2025 by: GlobeNewsWire
Sentiment: Neutral

Discover the projected growth of Singapore's toys market, set to expand at a 3.50% CAGR from 2025-2034. Key drivers include accessible hypermarkets, supermarkets, and online channels, offering diverse toys from top brands. Popular segments like action figures and eco-friendly products lead the way. Discover the projected growth of Singapore's toys market, set to expand at a 3.50% CAGR from 2025-2034. Key drivers include accessible hypermarkets, supermarkets, and online channels, offering diverse toys from top brands. Popular segments like action figures and eco-friendly products lead the way.

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image for news Singapore Toys Market Forecast Report 2025-2034: 3.5% CAGR Forecast During 2025-2034 with Profiles of Notable Players LEGO, Bandai Namco, Hasbro, TOMY, Dream International, and Sunshing Marketing
Why Hasbro (HAS) is a Top Momentum Stock for the Long-Term
HAS
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Why Hasbro (HAS) is a Top Momentum Stock for the Long-Term
These 3 Dividend Stocks Combine Strong Yields With Upside
HAS, PRGO, XOM
Published: June 20, 2025 by: MarketBeat
Sentiment: Positive

Dividend stocks can play many roles in an investor's portfolio. Income generation is paramount.

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image for news These 3 Dividend Stocks Combine Strong Yields With Upside
Hasbro lays off 3% of workforce amid tariff pressures
HAS
Published: June 18, 2025 by: Proactive Investors
Sentiment: Negative

Hasbro Inc (NASDAQ:HAS) has laid off about 3% of its workforce as part of a cost-cutting and restructuring initiative driven by higher costs due to tariffs. The company sources about half of its US toy and game inventory from China, making it exposed to higher costs under increased tariffs imposed by the Trump administration.

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image for news Hasbro lays off 3% of workforce amid tariff pressures
Hasbro Celebrates International Day of Play with Global Initiatives to Expand Access to Play
HAS
Published: June 09, 2025 by: Business Wire
Sentiment: Neutral

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS), a leading games, IP and toy company, is proud to celebrate the second annual International Day of Play (IDOP) on June 11, 2025. Through an epic new family-friendly DUNGEONS & DRAGONS adventure and meaningful community partnerships, Hasbro is bringing more ways to play to children, fans and families around the world. Recognized globally as a day to elevate play to the world stage, IDOP advocates for increased time, space, and qual.

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image for news Hasbro Celebrates International Day of Play with Global Initiatives to Expand Access to Play
Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know
HAS
Published: May 30, 2025 by: Zacks Investment Research
Sentiment: Neutral

In the latest trading session, Hasbro (HAS) closed at $66.71, marking a -0.13% move from the previous day.

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image for news Hasbro (HAS) Sees a More Significant Dip Than Broader Market: Some Facts to Know
Here's Why Hasbro (HAS) is a Strong Value Stock
HAS
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Hasbro (HAS) is a Strong Value Stock
Here's Why Investors Should Retain Hasbro Stock in Their Portfolio
HAS
Published: May 26, 2025 by: Zacks Investment Research
Sentiment: Negative

HAS emphasizes MAGIC: The Gathering, cost cuts and Disney ties, to drive growth. Yet, macro uncertainty and tariff risks cloud the outlook.

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image for news Here's Why Investors Should Retain Hasbro Stock in Their Portfolio
145% vs. 30%: Hasbro exec breaks down how the 'pleasant surprise' of Monday's China deal changed the company's plans
HAS
Published: May 14, 2025 by: Business Insider
Sentiment: Positive

A Hasbro exec said the company's plans drastically changed after tariffs on China were paused. She said the company halted pricing changes and plans to halt some production entirely.

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image for news 145% vs. 30%: Hasbro exec breaks down how the 'pleasant surprise' of Monday's China deal changed the company's plans

About Hasbro, Inc. (HAS)

  • IPO Date 1980-03-17
  • Website https://www.hasbro.com
  • Industry Leisure
  • CEO Christian P. Cocks
  • Employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.