Hasbro, Inc. (HAS)

US — Consumer Cyclical Sector
Peers: MAT  FNKO  JAKK  MSGE  LTH  GPC  MKC  VFC  HSY 

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Key Metrics & Ratings

  • symbol HAS
  • Rev/Share 30.2979
  • Book/Share 1.9223
  • PB 47.4844
  • Debt/Equity 13.8897
  • CurrentRatio 1.6625
  • ROIC 0.2387

 

  • MktCap 11443012800.0
  • FreeCF/Share 4.0057
  • PFCF 20.3612
  • PE -20.1451
  • Debt/Assets 0.6472
  • DivYield 0.0343
  • ROE -0.5896

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated HAS Monness Crespi & Hardt -- Buy $80 $90 July 24, 2025
Upgrade HAS Goldman Neutral Buy -- $85 July 1, 2025
Resumed HAS DA Davidson -- Neutral -- $75 May 15, 2025
Upgrade HAS Citigroup Neutral Buy -- $72 April 25, 2025
Reiterated HAS BofA Securities -- Buy $85 $90 Sept. 16, 2024

News

Is Hasbro (HAS) Stock Outpacing Its Consumer Discretionary Peers This Year?
HAS
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how Hasbro (HAS) and Ralph Lauren (RL) have performed compared to their sector so far this year.

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image for news Is Hasbro (HAS) Stock Outpacing Its Consumer Discretionary Peers This Year?
Buy 5 Consumer Discretionary Stocks on September Interest Rate Cut Hope
CCL, DIS, HAS, NFLX, RL
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive

NFLX, DIS, CCL, RL and HAS shine as Fed rate cut hopes boost consumer discretionary stocks.

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image for news Buy 5 Consumer Discretionary Stocks on September Interest Rate Cut Hope
Hasbro (HAS) Up 5.8% Since Last Earnings Report: Can It Continue?
HAS
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) reported earnings 30 days ago. What's next for the stock?

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image for news Hasbro (HAS) Up 5.8% Since Last Earnings Report: Can It Continue?
Trade Tracker: Kevin Simpson buys more McDonald's, RTX, Altria and Hasbro
HAS, MCD, MO, RTX
Published: August 14, 2025 by: CNBC Television
Sentiment: Positive

Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's "Halftime Report" to detail his latest portfolio moves.

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image for news Trade Tracker: Kevin Simpson buys more McDonald's, RTX, Altria and Hasbro
Hasbro, Inc. (HAS) Hit a 52 Week High, Can the Run Continue?
HAS
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

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image for news Hasbro, Inc. (HAS) Hit a 52 Week High, Can the Run Continue?
5 Discretionary Stocks to Boost Your Portfolio on Rising Rate Cut Hopes
CCL, DIS, HAS, NFLX, RL
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Rate cut optimism is fueling U.S. markets, with DIS, CCL, HAS, NFLX and RL set for potential gains in consumer discretionary.

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image for news 5 Discretionary Stocks to Boost Your Portfolio on Rising Rate Cut Hopes
Is Hasbro (HAS) Outperforming Other Consumer Discretionary Stocks This Year?
HAS
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how Hasbro (HAS) and Ralph Lauren (RL) have performed compared to their sector so far this year.

Read More
image for news Is Hasbro (HAS) Outperforming Other Consumer Discretionary Stocks This Year?
This Top Consumer Discretionary Stock is a #1 (Strong Buy): Why It Should Be on Your Radar
HAS
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Rank offers investors a way to easily find top-rated stocks and build a winning investment portfolio. Here's why you should take advantage.

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image for news This Top Consumer Discretionary Stock is a #1 (Strong Buy): Why It Should Be on Your Radar
Best Growth Stocks to Buy for August 11th
ADRNY, HAS, PAAS
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

PAAS, HAS and ADRNY made it to the Zacks Rank #1 (Strong Buy) growth stocks list on August 11, 2025.

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image for news Best Growth Stocks to Buy for August 11th
Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
HAS
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

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image for news Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release
HAS
Published: August 05, 2025 by: GlobeNewsWire
Sentiment: Neutral

HOLLAND, Mich., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Craft brewery and distillery New Holland Brewing Co. is announcing the return of its collaboration with Hasbro, a leading games, IP and toy company, and its Wizards of the Coast division, stewards of the iconic DUNGEONS & DRAGONS (D&D) franchise. The collaboration kicks off with the launch of a bold new flavor in the Dragon's Milk Reserve line. Inspired by the legendary Dragon Turtle, DUNGEONS & DRAGONS Coconut Rum Barrel Reserve invites fans to embark on a new flavor adventure. This limited-edition release will be available in late August 2025 at select …

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image for news Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release
Hasbro: Better Earnings And Sentiment Should Drive Multiples Upward
HAS
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Positive

I remain bullish on Hasbro, as Wizards of the Coast delivered a blowout quarter and digital licensing momentum continues to build. WOTC's Magic, The Gathering saw record growth, validating the Universes Beyond strategy and structurally improving Hasbro's long-term growth outlook. Tariff risks are now well-defined and supply chain exposure is improving, de-risking the FY25 outlook and supporting higher valuation multiples.

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image for news Hasbro: Better Earnings And Sentiment Should Drive Multiples Upward
Hasbro (HAS) Upgraded to Strong Buy: What Does It Mean for the Stock?
HAS
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

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image for news Hasbro (HAS) Upgraded to Strong Buy: What Does It Mean for the Stock?
Why Hasbro (HAS) is a Top Value Stock for the Long-Term
HAS
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Hasbro (HAS) is a Top Value Stock for the Long-Term
This old-school hobby is helping Hasbro defy economic headwinds
HAS
Published: July 25, 2025 by: Fast Company
Sentiment: Positive

Hasbro Inc. (Nasdaq: HAS), the brand responsible for iconic games like Monopoly, Jenga, and Magic: The Gathering, saw its shares tick upward over 3% in premarket trading on Wednesday. The uptick came just after the company reported its second-quarter earnings of $1.30 per share, beating the analyst expectations of $0.78 per share.And despite a 1% year-over-year decrease, Hasbro's adjusted revenue was posted at $980.8 million, also beating analysts' $874.6 million projection.While sales have been notably down for toy and gaming companies, Hasbro has managed to offset some of the volatility due to financial strains and tariffs.

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image for news This old-school hobby is helping Hasbro defy economic headwinds
Hasbro Relies on ‘Magic' to Offset Impact of Tariffs
HAS
Published: July 23, 2025 by: PYMNTS
Sentiment: Positive

Hasbro says it has magic to thank for muting the impact of tariffs this quarter. More to the point, Magic the Gathering, the collectible card game from the company's Wizards of the Coast business, saw a 23% uptick in revenue, according to quarterly earnings released Wednesday (July 23).

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image for news Hasbro Relies on ‘Magic' to Offset Impact of Tariffs
Hasbro, Inc. (HAS) Q2 2025 Earnings Call Transcript
HAS
Published: July 23, 2025 by: Seeking Alpha
Sentiment: Neutral

Hasbro, Inc. (NASDAQ:HAS ) Q2 2025 Earnings Conference Call July 23, 2025 8:30 AM ET Company Participants Christian P. Cocks - CEO & Director Fred Wightman - Corporate Participant Gina Goetter - CFO & COO Conference Call Participants Stephen Neild Laszczyk - Goldman Sachs Group, Inc., Research Division Alexander Thomas Perry - BofA Securities, Research Division Arpine Kocharyan - UBS Investment Bank, Research Division Christopher Michael Horvers - JPMorgan Chase & Co, Research Division Eric Owen Handler - ROTH Capital Partners, LLC, Research Division Jaime M.

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image for news Hasbro, Inc. (HAS) Q2 2025 Earnings Call Transcript
Hasbro Stock Brushes Off Earnings, Revenue Beat
HAS
Published: July 23, 2025 by: Schaeffers Research
Sentiment: Neutral

Toymaker Hasbro Inc (NASDAQ:HAS) is moving 2.7% lower to trade at $75.49, despite posting a notable second-quarter earnings and revenue beat.

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image for news Hasbro Stock Brushes Off Earnings, Revenue Beat
Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up
HAS
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

HAS' second-quarter top line reflects dismal contributions from the Consumer Products and Entertainment segments despite strength in Wizards and Digital Gaming.

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image for news Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up
Here's What Key Metrics Tell Us About Hasbro (HAS) Q2 Earnings
HAS
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for Hasbro (HAS) give insight into how the company performed in the quarter ended June 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

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image for news Here's What Key Metrics Tell Us About Hasbro (HAS) Q2 Earnings
Can Hasbro (HAS) Keep the Earnings Surprise Streak Alive?
HAS
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Can Hasbro (HAS) Keep the Earnings Surprise Streak Alive?
HAS Q2 Earnings on Deck: Will Consumer Product Drag Its Results?
HAS
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Negative

Hasbro braces for a y/y revenue drop in Q2 as tariffs, SKU cuts and soft consumer product demand weigh on its performance.

Read More
image for news HAS Q2 Earnings on Deck: Will Consumer Product Drag Its Results?
Exploring Analyst Estimates for Hasbro (HAS) Q2 Earnings, Beyond Revenue and EPS
HAS
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Beyond analysts' top-and-bottom-line estimates for Hasbro (HAS), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended June 2025.

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image for news Exploring Analyst Estimates for Hasbro (HAS) Q2 Earnings, Beyond Revenue and EPS
Hasbro (HAS) Rises Higher Than Market: Key Facts
HAS
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

Hasbro (HAS) closed at $75.92 in the latest trading session, marking a +1.44% move from the prior day.

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image for news Hasbro (HAS) Rises Higher Than Market: Key Facts
Analysts Estimate Hasbro (HAS) to Report a Decline in Earnings: What to Look Out for
HAS
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Negative

Hasbro (HAS) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Analysts Estimate Hasbro (HAS) to Report a Decline in Earnings: What to Look Out for
Here's Why Hasbro (HAS) is a Strong Momentum Stock
HAS
Published: July 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Hasbro (HAS) is a Strong Momentum Stock
Top Stock Movers Now: Tesla, Wynn Resorts, Hasbro, and More
HAS, TSLA, WYNN
Published: July 01, 2025 by: Investopedia
Sentiment: Positive

U.S. equities were mixed at midday as the market weighed the impact of U.S. tax and spending policies. The S&P 500 and Nasdaq fell from their record highs, while the Dow Jones Industrial Average was up.

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image for news Top Stock Movers Now: Tesla, Wynn Resorts, Hasbro, and More
Hasbro Stock Hits 2-Year High on Upgrade
HAS
Published: July 01, 2025 by: Schaeffers Research
Sentiment: Positive

Toy stock Hasbro Inc (NASDAQ:HAS) is trading at two-year highs today, last seen up 3.6% at $76.48, after an upgrade from Goldman Sachs to "buy" from "neutral.

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image for news Hasbro Stock Hits 2-Year High on Upgrade
Hasbro Strikes New Multi-Year Casino Licensing Partnerships
HAS
Published: July 01, 2025 by: Business Wire
Sentiment: Neutral

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, a leading games, IP, and toy company today announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's as its newest partners in casino licensing. The new partners join existing licensee Sciplay. The announcement underscores Hasbro's “.

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image for news Hasbro Strikes New Multi-Year Casino Licensing Partnerships
Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
HAS, VFC
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

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image for news Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now

About Hasbro, Inc. (HAS)

  • IPO Date 1980-03-17
  • Website https://www.hasbro.com
  • Industry Leisure
  • CEO Christian P. Cocks
  • Employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.