Hasbro, Inc. (HAS)

US — Consumer Cyclical Sector
Peers: MBLY  QS  PAG  TXRH  CCK  GME  NCLH  PLNT  CART  SCI 

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Key Metrics & Ratings

  • symbol HAS
  • Rev/Share 33.4612
  • Book/Share 4.0249
  • PB 24.4154
  • Debt/Equity 5.7735
  • CurrentRatio 1.3808
  • ROIC 0.2532

 

  • MktCap 13790919250.0
  • FreeCF/Share 5.9068
  • PFCF 16.6176
  • PE -42.8255
  • Debt/Assets 0.5881
  • DivYield 0.0285
  • ROE -0.5412

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation HAS BNP Paribas Exane -- Outperform -- $118 Feb. 25, 2026
Reiterated HAS Jefferies -- Buy $90 $95 Dec. 29, 2025
Initiation HAS Seaport Research Partners -- Buy -- $100 Nov. 10, 2025
Reiterated HAS Monness Crespi & Hardt -- Buy $80 $90 July 24, 2025
Upgrade HAS Goldman Neutral Buy -- $85 July 1, 2025
Resumed HAS DA Davidson -- Neutral -- $75 May 15, 2025
Upgrade HAS Citigroup Neutral Buy -- $72 April 25, 2025
Reiterated HAS BofA Securities -- Buy $85 $90 Sept. 16, 2024

News

Hasbro (HAS) is a Top-Ranked Growth Stock: Should You Buy?
HAS
Published: February 19, 2026 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Hasbro (HAS) is a Top-Ranked Growth Stock: Should You Buy?
Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript
HAS
Published: February 10, 2026 by: Seeking Alpha
Sentiment: Neutral

Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript

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image for news Hasbro, Inc. (HAS) Q4 2025 Earnings Call Transcript
Hasbro Believed In Magic. Now It's Seeing The $2 Billion Reward
HAS
Published: February 10, 2026 by: Forbes
Sentiment: Positive

Hasbro is doubling down on magic and wizards and that strategy is paying off.

Read More
image for news Hasbro Believed In Magic. Now It's Seeing The $2 Billion Reward
December Retail Sales Came in Flat
HAS, HOG, KO, SPOT
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative

Pre-market indexes are pulling back slightly this morning, following another record close from the blue-chip Dow on Monday. Spirits are generally higher than they were trying to scale the “wall of worry” about AI spending over the past week or two.

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image for news December Retail Sales Came in Flat
Retail Sales, Import/Export Prices & Q4 Earnings Hit the Tape
HAS, HOG, KO, SPOT
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Negative

Early-market trading is flat as lower Retail Sales, higher Imports/Exports and a range of Q4 earnings are released.

Read More
image for news Retail Sales, Import/Export Prices & Q4 Earnings Hit the Tape
Hasbro Q4 Earnings and Revenues Beat Estimates, Stock Up
HAS
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Positive

HAS Q4 earnings and revenues beat estimates, shares rise premarket as Wizards of the Coast fueled growth and management highlights a strong 2025.

Read More
image for news Hasbro Q4 Earnings and Revenues Beat Estimates, Stock Up
Compared to Estimates, Hasbro (HAS) Q4 Earnings: A Look at Key Metrics
HAS
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for Hasbro (HAS) give insight into how the company performed in the quarter ended December 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

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image for news Compared to Estimates, Hasbro (HAS) Q4 Earnings: A Look at Key Metrics
Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line
HAS
Published: February 10, 2026 by: PRNewsWire
Sentiment: Neutral

Designed for Gen Alpha, the DUNGEONS & DRAGONS Questers Toys will Debut at Retail in July 2026 BOCA RATON, Fla., Feb. 10, 2026 /PRNewswire/ -- Basic Fun!

Read More
image for news Basic Fun! Embarks on New Adventure with the DUNGEONS & DRAGONS Questers Toy Line
Hasbro (HAS) Surpasses Q4 Earnings and Revenue Estimates
HAS
Published: February 10, 2026 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) came out with quarterly earnings of $1.51 per share, beating the Zacks Consensus Estimate of $0.99 per share. This compares to earnings of $0.46 per share a year ago.

Read More
image for news Hasbro (HAS) Surpasses Q4 Earnings and Revenue Estimates
Why Hasbro (HAS) is a Top Momentum Stock for the Long-Term
HAS
Published: February 06, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Hasbro (HAS) is a Top Momentum Stock for the Long-Term
Gear Up for Hasbro (HAS) Q4 Earnings: Wall Street Estimates for Key Metrics
HAS
Published: February 05, 2026 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of Hasbro (HAS) for the quarter ended December 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

Read More
image for news Gear Up for Hasbro (HAS) Q4 Earnings: Wall Street Estimates for Key Metrics
Hasbro Prepares to Unveil Q4 Earnings: Key Things to Watch
HAS
Published: February 05, 2026 by: Zacks Investment Research
Sentiment: Positive

HAS gears up for Q4 results as Wizards of the Coast's strength, holiday launches and pricing mix set the tone for earnings and revenue growth.

Read More
image for news Hasbro Prepares to Unveil Q4 Earnings: Key Things to Watch
Why Hasbro (HAS) is Poised to Beat Earnings Estimates Again
HAS
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Why Hasbro (HAS) is Poised to Beat Earnings Estimates Again
Hasbro (HAS) Earnings Expected to Grow: Should You Buy?
HAS
Published: February 03, 2026 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Hasbro (HAS) Earnings Expected to Grow: Should You Buy?
Hasbro Investigation Initiated: Kahn Swick & Foti, LLC Investigates the Officers and Directors of Hasbro, Inc. - HAS
HAS
Published: January 20, 2026 by: PRNewsWire
Sentiment: Neutral

NEW YORK and NEW ORLEANS, Jan. 20, 2026 /PRNewswire/ -- Former Attorney General of Louisiana, Charles C. Foti, Jr., Esq.

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image for news Hasbro Investigation Initiated: Kahn Swick & Foti, LLC Investigates the Officers and Directors of Hasbro, Inc. - HAS
Are You Looking for a Top Momentum Pick? Why Hasbro (HAS) is a Great Choice
HAS
Published: January 08, 2026 by: Zacks Investment Research
Sentiment: Positive

Does Hasbro (HAS) have what it takes to be a top stock pick for momentum investors? Let's find out.

Read More
image for news Are You Looking for a Top Momentum Pick? Why Hasbro (HAS) is a Great Choice
Hasbro, Inc. (HAS) Hits Fresh High: Is There Still Room to Run?
HAS
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

Read More
image for news Hasbro, Inc. (HAS) Hits Fresh High: Is There Still Room to Run?
Hasbro's Secret Weapon for Training Its Next Leaders: A Board Game
HAS
Published: January 01, 2026 by: WSJ
Sentiment: Positive

Up-and-coming managers role play as CEOs in an in-house strategy game that tests their mettle for decision making

Read More
image for news Hasbro's Secret Weapon for Training Its Next Leaders: A Board Game
Is Hasbro (HAS) Outperforming Other Consumer Discretionary Stocks This Year?
HAS
Published: December 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how Hasbro (HAS) and Amer Sports, Inc. (AS) have performed compared to their sector so far this year.

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image for news Is Hasbro (HAS) Outperforming Other Consumer Discretionary Stocks This Year?
Hasbro won't use AI to make Magic cards
HAS
Published: December 19, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Hasbro's top-selling game, Magic: The Gathering is played with thousands of cards, many of which have become collector's items. On Bloomberg Chief Future Officer, CFO and COO Gina Goetter tells Matthew Miller the company will not leverage AI to replace or augment human creativity -- but that AI could enhance the game play experience for Magic: The Gathering and Dungeons & Dragons.

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image for news Hasbro won't use AI to make Magic cards
Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
HAS
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

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image for news Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
Gina Goetter's journey from Harley-Davidson to Hasbro
HAS
Published: December 18, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral

Hasbro CFO and COO Gina Goetter previously held the CFO position at another iconic American company: Harley-Davidson. On Bloomberg Chief Future Officer, she tells Matt Miller how she's formed personal connections with these brands that are so meaningful to consumers.

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image for news Gina Goetter's journey from Harley-Davidson to Hasbro
2 Toys & Games Stocks to Watch From a Challenging Industry
HAS, MAT
Published: December 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

HAS and MAT stand out as the Toys & Games industry navigates cost pressures, shifting demand and rising interest in STEM and emerging markets.

Read More
image for news 2 Toys & Games Stocks to Watch From a Challenging Industry
Hasbro (HAS) is a Top-Ranked Momentum Stock: Should You Buy?
HAS
Published: November 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Hasbro (HAS) is a Top-Ranked Momentum Stock: Should You Buy?
Here's Why Hasbro (HAS) is a Strong Value Stock
HAS
Published: November 13, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Hasbro (HAS) is a Strong Value Stock
Here's Why Hasbro (HAS) is a Strong Value Stock
HAS
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Here's Why Hasbro (HAS) is a Strong Value Stock
HAS Q3 Earnings Backed by Solid Wizards of the Coast & Gaming Momentum
HAS
Published: October 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro's third-quarter results surged on Wizards of the Coast and digital gaming strength, with Magic and D&D driving standout growth.

Read More
image for news HAS Q3 Earnings Backed by Solid Wizards of the Coast & Gaming Momentum
Hasbro Revenues Rise Even as Shoppers are ‘Watching Their Wallets'
HAS
Published: October 23, 2025 by: PYMNTS
Sentiment: Positive

Hasbro saw quarterly revenues rise amid delayed holiday orders and diminished spending among some consumers. The toy and game maker reported earnings Thursday (Oct. 23) showing an 8% increase in revenue.

Read More
image for news Hasbro Revenues Rise Even as Shoppers are ‘Watching Their Wallets'
Hasbro CEO Talks “Really Cool” ‘Kpop Demon Hunters' Netflix Toy Deal, Says “45 To 50” Film & TV Projects Now In Development
HAS
Published: October 23, 2025 by: Deadline
Sentiment: Positive

Hasbro posted better-than-expected third-quarter results despite some disruptions to its retail business and offered some updates on its “asset-light” entertainment approach. Total revenue for the period ended September 30 climbed 8% over the prior year, reaching $1.39 billion. Earnings per share came in at $1.68. Both metrics exceeded Wall Street analysts' consensus forecast.

Read More
image for news Hasbro CEO Talks “Really Cool” ‘Kpop Demon Hunters' Netflix Toy Deal, Says “45 To 50” Film & TV Projects Now In Development
Hasbro Lifts Outlook as Holiday Orders Accelerate
HAS
Published: October 23, 2025 by: WSJ
Sentiment: Positive

The company now expects revenue to grow in the high-single digits, compared with a prior outlook of mid-single digit growth, amid a pickup in orders from retailers.

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image for news Hasbro Lifts Outlook as Holiday Orders Accelerate

About Hasbro, Inc. (HAS)

  • IPO Date 1980-03-17
  • Website https://www.hasbro.com
  • Industry Leisure
  • CEO Christian Cocks
  • Employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.