Hasbro, Inc. (HAS)

US — Consumer Cyclical Sector
Peers: MAT  FNKO  JAKK  MSGE  LTH  GPC  MKC  VFC  HSY 

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Key Metrics & Ratings

  • symbol HAS
  • Rev/Share 30.2979
  • Book/Share 1.9223
  • PB 43.5739
  • Debt/Equity 13.8897
  • CurrentRatio 1.6625
  • ROIC 0.2387

 

  • MktCap 10500612595.0
  • FreeCF/Share 4.0057
  • PFCF 18.6844
  • PE -18.4861
  • Debt/Assets 0.6472
  • DivYield 0.0374
  • ROE -0.5896

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated HAS Monness Crespi & Hardt -- Buy $80 $90 July 24, 2025
Upgrade HAS Goldman Neutral Buy -- $85 July 1, 2025
Resumed HAS DA Davidson -- Neutral -- $75 May 15, 2025
Upgrade HAS Citigroup Neutral Buy -- $72 April 25, 2025
Reiterated HAS BofA Securities -- Buy $85 $90 Sept. 16, 2024

News

Hasbro Bets On Magic, Mattel Waits For Holiday Rebound
HAS, MAT
Published: September 19, 2025 by: Benzinga
Sentiment: Positive

Hasbro Inc. HAS and Target Corporation TGT are riding a surge in trading-card demand. At the same time, Mattel Inc.‘s MAT outlook shifts toward a holiday-heavy fourth quarter amid tighter retailer inventories.

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image for news Hasbro Bets On Magic, Mattel Waits For Holiday Rebound
5 Discretionary Stocks to Grab as Fed Signals More Interest Rate Cuts
BYD, HAS, LOPE, NCLH, RL
Published: September 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Fed rate cuts spark optimism, with BYD, NCLH, RL, HAS and LOPE emerging as the top discretionary stock picks.

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image for news 5 Discretionary Stocks to Grab as Fed Signals More Interest Rate Cuts
Best Growth Stocks to Buy for September 17th
GLDD, HAS, KT
Published: September 17, 2025 by: Zacks Investment Research
Sentiment: Positive

KT, GLDD and HAS made it to the Zacks Rank #1 (Strong Buy) growth stocks list on September 17, 2025.

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image for news Best Growth Stocks to Buy for September 17th
Are Consumer Discretionary Stocks Lagging Hasbro (HAS) This Year?
HAS
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Negative

Here is how Hasbro (HAS) and Ralph Lauren (RL) have performed compared to their sector so far this year.

Read More
image for news Are Consumer Discretionary Stocks Lagging Hasbro (HAS) This Year?
5 Non-Tech Nasdaq Stocks to Buy That Helped the Index Surge in 2025
CELH, HAS, HOOD, IBKR, MEDP
Published: September 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Non-tech Nasdaq standouts like HAS, HOOD, IBKR, CELH and MEDP are fueling 2025's index surge.

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image for news 5 Non-Tech Nasdaq Stocks to Buy That Helped the Index Surge in 2025
Why Hasbro (HAS) is a Top Momentum Stock for the Long-Term
HAS
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Why Hasbro (HAS) is a Top Momentum Stock for the Long-Term
2 Toys & Games Stocks to Watch From a Prospering Industry
HAS, MAT
Published: September 08, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Toys - Games - Hobbies industry benefits from robust demand for sports toys, fashion dolls and accessories, and STEM toys. Stocks like HAS and MAT are well-positioned to capitalize on these trends.

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image for news 2 Toys & Games Stocks to Watch From a Prospering Industry
Buy 5 High-Flying Growth Stocks to Maximize Your Returns in September
APH, APP, HAS, HOOD, MU
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Amphenol, AppLovin, Hasbro, Micron and Robinhood are five high-growth stocks set to shine in September.

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image for news Buy 5 High-Flying Growth Stocks to Maximize Your Returns in September
Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
HAS
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
Is Hasbro (HAS) Stock Outpacing Its Consumer Discretionary Peers This Year?
HAS
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how Hasbro (HAS) and Ralph Lauren (RL) have performed compared to their sector so far this year.

Read More
image for news Is Hasbro (HAS) Stock Outpacing Its Consumer Discretionary Peers This Year?
Buy 5 Consumer Discretionary Stocks on September Interest Rate Cut Hope
CCL, DIS, HAS, NFLX, RL
Published: August 27, 2025 by: Zacks Investment Research
Sentiment: Positive

NFLX, DIS, CCL, RL and HAS shine as Fed rate cut hopes boost consumer discretionary stocks.

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image for news Buy 5 Consumer Discretionary Stocks on September Interest Rate Cut Hope
Hasbro (HAS) Up 5.8% Since Last Earnings Report: Can It Continue?
HAS
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) reported earnings 30 days ago. What's next for the stock?

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image for news Hasbro (HAS) Up 5.8% Since Last Earnings Report: Can It Continue?
Trade Tracker: Kevin Simpson buys more McDonald's, RTX, Altria and Hasbro
HAS, MCD, MO, RTX
Published: August 14, 2025 by: CNBC Television
Sentiment: Positive

Kevin Simpson, Capital Wealth Planning founder and CIO, joins CNBC's "Halftime Report" to detail his latest portfolio moves.

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image for news Trade Tracker: Kevin Simpson buys more McDonald's, RTX, Altria and Hasbro
Hasbro, Inc. (HAS) Hit a 52 Week High, Can the Run Continue?
HAS
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) is at a 52-week high, but can investors hope for more gains in the future? We take a look at the company's fundamentals for clues.

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image for news Hasbro, Inc. (HAS) Hit a 52 Week High, Can the Run Continue?
5 Discretionary Stocks to Boost Your Portfolio on Rising Rate Cut Hopes
CCL, DIS, HAS, NFLX, RL
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Rate cut optimism is fueling U.S. markets, with DIS, CCL, HAS, NFLX and RL set for potential gains in consumer discretionary.

Read More
image for news 5 Discretionary Stocks to Boost Your Portfolio on Rising Rate Cut Hopes
Is Hasbro (HAS) Outperforming Other Consumer Discretionary Stocks This Year?
HAS
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how Hasbro (HAS) and Ralph Lauren (RL) have performed compared to their sector so far this year.

Read More
image for news Is Hasbro (HAS) Outperforming Other Consumer Discretionary Stocks This Year?
This Top Consumer Discretionary Stock is a #1 (Strong Buy): Why It Should Be on Your Radar
HAS
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Rank offers investors a way to easily find top-rated stocks and build a winning investment portfolio. Here's why you should take advantage.

Read More
image for news This Top Consumer Discretionary Stock is a #1 (Strong Buy): Why It Should Be on Your Radar
Best Growth Stocks to Buy for August 11th
ADRNY, HAS, PAAS
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive

PAAS, HAS and ADRNY made it to the Zacks Rank #1 (Strong Buy) growth stocks list on August 11, 2025.

Read More
image for news Best Growth Stocks to Buy for August 11th
Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
HAS
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Is It Worth Investing in Hasbro (HAS) Based on Wall Street's Bullish Views?
Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release
HAS
Published: August 05, 2025 by: GlobeNewsWire
Sentiment: Neutral

HOLLAND, Mich., Aug. 05, 2025 (GLOBE NEWSWIRE) -- Craft brewery and distillery New Holland Brewing Co. is announcing the return of its collaboration with Hasbro, a leading games, IP and toy company, and its Wizards of the Coast division, stewards of the iconic DUNGEONS & DRAGONS (D&D) franchise. The collaboration kicks off with the launch of a bold new flavor in the Dragon's Milk Reserve line. Inspired by the legendary Dragon Turtle, DUNGEONS & DRAGONS Coconut Rum Barrel Reserve invites fans to embark on a new flavor adventure. This limited-edition release will be available in late August 2025 at select …

Read More
image for news Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release
Hasbro: Better Earnings And Sentiment Should Drive Multiples Upward
HAS
Published: July 30, 2025 by: Seeking Alpha
Sentiment: Positive

I remain bullish on Hasbro, as Wizards of the Coast delivered a blowout quarter and digital licensing momentum continues to build. WOTC's Magic, The Gathering saw record growth, validating the Universes Beyond strategy and structurally improving Hasbro's long-term growth outlook. Tariff risks are now well-defined and supply chain exposure is improving, de-risking the FY25 outlook and supporting higher valuation multiples.

Read More
image for news Hasbro: Better Earnings And Sentiment Should Drive Multiples Upward
Hasbro (HAS) Upgraded to Strong Buy: What Does It Mean for the Stock?
HAS
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Read More
image for news Hasbro (HAS) Upgraded to Strong Buy: What Does It Mean for the Stock?
Why Hasbro (HAS) is a Top Value Stock for the Long-Term
HAS
Published: July 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why Hasbro (HAS) is a Top Value Stock for the Long-Term
This old-school hobby is helping Hasbro defy economic headwinds
HAS
Published: July 25, 2025 by: Fast Company
Sentiment: Positive

Hasbro Inc. (Nasdaq: HAS), the brand responsible for iconic games like Monopoly, Jenga, and Magic: The Gathering, saw its shares tick upward over 3% in premarket trading on Wednesday. The uptick came just after the company reported its second-quarter earnings of $1.30 per share, beating the analyst expectations of $0.78 per share.And despite a 1% year-over-year decrease, Hasbro's adjusted revenue was posted at $980.8 million, also beating analysts' $874.6 million projection.While sales have been notably down for toy and gaming companies, Hasbro has managed to offset some of the volatility due to financial strains and tariffs.

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image for news This old-school hobby is helping Hasbro defy economic headwinds
Hasbro Relies on ‘Magic' to Offset Impact of Tariffs
HAS
Published: July 23, 2025 by: PYMNTS
Sentiment: Positive

Hasbro says it has magic to thank for muting the impact of tariffs this quarter. More to the point, Magic the Gathering, the collectible card game from the company's Wizards of the Coast business, saw a 23% uptick in revenue, according to quarterly earnings released Wednesday (July 23).

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image for news Hasbro Relies on ‘Magic' to Offset Impact of Tariffs
Hasbro, Inc. (HAS) Q2 2025 Earnings Call Transcript
HAS
Published: July 23, 2025 by: Seeking Alpha
Sentiment: Neutral

Hasbro, Inc. (NASDAQ:HAS ) Q2 2025 Earnings Conference Call July 23, 2025 8:30 AM ET Company Participants Christian P. Cocks - CEO & Director Fred Wightman - Corporate Participant Gina Goetter - CFO & COO Conference Call Participants Stephen Neild Laszczyk - Goldman Sachs Group, Inc., Research Division Alexander Thomas Perry - BofA Securities, Research Division Arpine Kocharyan - UBS Investment Bank, Research Division Christopher Michael Horvers - JPMorgan Chase & Co, Research Division Eric Owen Handler - ROTH Capital Partners, LLC, Research Division Jaime M.

Read More
image for news Hasbro, Inc. (HAS) Q2 2025 Earnings Call Transcript
Hasbro Stock Brushes Off Earnings, Revenue Beat
HAS
Published: July 23, 2025 by: Schaeffers Research
Sentiment: Neutral

Toymaker Hasbro Inc (NASDAQ:HAS) is moving 2.7% lower to trade at $75.49, despite posting a notable second-quarter earnings and revenue beat.

Read More
image for news Hasbro Stock Brushes Off Earnings, Revenue Beat
Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up
HAS
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

HAS' second-quarter top line reflects dismal contributions from the Consumer Products and Entertainment segments despite strength in Wizards and Digital Gaming.

Read More
image for news Hasbro's Q2 Earnings and Revenues Beat Estimates, Stock Up
Here's What Key Metrics Tell Us About Hasbro (HAS) Q2 Earnings
HAS
Published: July 23, 2025 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for Hasbro (HAS) give insight into how the company performed in the quarter ended June 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

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image for news Here's What Key Metrics Tell Us About Hasbro (HAS) Q2 Earnings
Can Hasbro (HAS) Keep the Earnings Surprise Streak Alive?
HAS
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Hasbro (HAS) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.

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image for news Can Hasbro (HAS) Keep the Earnings Surprise Streak Alive?

About Hasbro, Inc. (HAS)

  • IPO Date 1980-03-17
  • Website https://www.hasbro.com
  • Industry Leisure
  • CEO Christian P. Cocks
  • Employees 4985

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.