HAS

Hasbro (HAS) is rated Buy, driven by Magic: The Gathering's recurring revenue and robust gaming segment growth. Wizards of the Coast and Digital Gaming revenue grew 27%, supporting a projected 12% segment growth and 25.5–27% operating margins. My $130 price target (18x forward EPS) implies 40% upside, reflecting HAS's transition toward higher-margin, franchise-driven earnings.

HAS' Magic momentum, cost savings and raised 2026 outlook support growth, but tariffs, digital impairment and cyber costs temper upside.

Upper Deck and Hasbro (NASDAQ: HAS) are entering into a multiyear global licensing partnership to produce trading cards and tabletop games around iconic IPs including Transformers, GI Joe, Power Rangers, M.A.S.K. and Jem and the Holograms, according to an announcement from the companies today.

Hasbro (HAS) reported earnings 30 days ago. What's next for the stock?

HAS' MAGIC business is booming, with Marvel driving record growth and Hobbit offering another catalyst for Wizards' momentum.

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Hasbro (HAS) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

Hasbro, Mattel and JAKKS Pacific could benefit from licensed franchises, STEM demand and emerging markets, but tariffs and cost pressures remain key risks.

Tap five stocks with increasing P/E ratios to try out an out-of-the-box approach.

How companies manage crises sometimes can be the source of the greatest lessons for leaders. For toy maker Hasbro, a cybersecurity breach earlier this year served as one of those moments.