Alphabet Inc. (GOOG)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  GRMN  FLEX  EXLS 

Automate Your Wheel Strategy on GOOG

With Tiblio's Option Bot, you can configure your own wheel strategy including GOOG - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 33.3723
  • Book/Share 34.3962
  • PB 9.429
  • Debt/Equity 0.1735
  • CurrentRatio 2.0053
  • ROIC 0.2181

 

  • MktCap 3923298938164.0
  • FreeCF/Share 6.0686
  • PFCF 53.5487
  • PE 29.6248
  • Debt/Assets 0.121
  • DivYield 0.0026
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $400 $420 Feb. 5, 2026
Upgrade GOOG Raymond James Outperform Strong Buy -- $400 Jan. 22, 2026
Reiterated GOOG TD Cowen -- Buy $350 $355 Jan. 13, 2026
Reiterated GOOG Canaccord Genuity -- Buy $330 $390 Jan. 7, 2026
Reiterated GOOG Pivotal Research Group -- Buy $350 $400 Dec. 5, 2025
Reiterated GOOG Piper Sandler -- Overweight $285 $330 Oct. 30, 2025
Reiterated GOOG Jefferies -- Buy $285 $320 Oct. 30, 2025
Reiterated GOOG JP Morgan -- Overweight $300 $340 Oct. 30, 2025
Reiterated GOOG Wolfe Research -- Outperform $290 $350 Oct. 30, 2025
Reiterated GOOG BofA Securities -- Buy $280 $335 Oct. 30, 2025

News

Tech lobbying's explosive growth
AAPL, AMZN, GOOG, GOOGL, META, NVDA
Published: September 04, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Kristina Partsinevelos joins 'Money Movers' to discuss tech's rising power in Washington, D.C.

Read More
image for news Tech lobbying's explosive growth
Alphabet's Stock Jumps as Antitrust Fears Ease: ETFs in Focus
GOOG, GOOGL
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Negative

Alphabet shares surge after a court ruling spares Chrome divestiture, easing DOJ pressure and lifting investor sentiment.

Read More
image for news Alphabet's Stock Jumps as Antitrust Fears Ease: ETFs in Focus
Snowflake vs. Alphabet: Which Cloud Analytics Stock Has an Edge Now?
GOOG, GOOGL, SNOW
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive

SNOW shines with rapid customer growth and AI-driven tools, but GOOGL's Google Cloud offers broader reach and steadier global scale.

Read More
image for news Snowflake vs. Alphabet: Which Cloud Analytics Stock Has an Edge Now?
Google and Shein fined $553M by French data regulator over cookie violations
GOOG, GOOGL
Published: September 04, 2025 by: Proactive Investors
Sentiment: Negative

France's data protection authority, the CNIL (Commission Nationale de l'Informatique et des Libertés), has imposed a combined fine of €475 million ($553.9 million) on Alphabet Inc (NASDAQ:GOOG)'s Google and fast fashion retailer Shein for violating French regulations on cookies and online tracking. In a statement released late Wednesday, CNIL said it fined Google $378 million and Shein $174 million for failing to comply with the rules of cookies placed on people using their websites.

Read More
image for news Google and Shein fined $553M by French data regulator over cookie violations
Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
AAPL, GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Neutral

Apple stock benefits from the Google search deal, but I argue Apple should rethink its search experience and move toward an AI-first broader ecosystem. Apple lags in AI compared to peers, and a true catalyst for premium valuation could be a bold shift to AI-powered user experiences beyond traditional search. AI shifts like zero-click searches suggest user habits are changing. Apple's ecosystem, in contrast, is stuck with a conception of online Search from more than 20 years ago.

Read More
image for news Apple Can Continue Its Search Deal With Alphabet: Here's Why It Shouldn't
Alphabet Has Just Received Game-Changing News
GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc.'s favorable antitrust ruling secures Chrome and Android, preserving its dominant ecosystem and future growth drivers. Despite some new requirements to share data with competitors, the core business threat is related to new AI-oriented players not other browsers. Still, GOOG is well-equipped to adapt. GOOG's financials remain robust, with double-digit revenue growth and a forward EV/EBITDA of just 14.2x, indicating undervaluation.

Read More
image for news Alphabet Has Just Received Game-Changing News
Ex-Dividend Reminder: Alphabet, Becton, Dickinson And Rogers
BDX, GOOG, GOOGL, RCI
Published: September 04, 2025 by: Forbes
Sentiment: Neutral

On 9/8/25, Alphabet, Becton, Dickinson, and Rogers Communications will all trade ex-dividend for their respective upcoming dividends. Alphabet will pay its quarterly dividend of $0.21 on 9/15/25, Becton, Dickinson will pay its quarterly dividend of $1.04 on 9/30/25, and Rogers Communications will pay its quarterly dividend of $0.50 on 10/3/25.

Read More
image for news Ex-Dividend Reminder: Alphabet, Becton, Dickinson And Rogers
Alphabet Fair Value Analysis: The Stock Is Still Cheap
GOOG, GOOGL
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Positive

Fundamental undervaluation of 8% based on EV/revenue SoTP. Lots of potential in segments such as Other bets and Cloud in the long term. Analyst estimates and the chart support my thesis.

Read More
image for news Alphabet Fair Value Analysis: The Stock Is Still Cheap
Google Stock Up After Judge's Muted Penalty. No Need To Buy $GOOG
GOOG, GOOGL
Published: September 03, 2025 by: Forbes
Sentiment: Neutral

Google stock is up nearly 9% this afternoon. That's after U.S. District Court for the District of Columbia Judge Amit Mehta imposed lighter than expected penalties after finding Google guilty of violating Section 2 of the Sherman Act, where Google was found to have illegally maintained monopolies in general search services and search text advertising markets, according to Mehta's ruling.

Read More
image for news Google Stock Up After Judge's Muted Penalty. No Need To Buy $GOOG
Alphabet price target boosted after legal win
GOOG, GOOGL
Published: September 03, 2025 by: Proactive Investors
Sentiment: Positive

Wall Street analysts moved quickly to raise price targets on Google's parent company Alphabet Inc (NASDAQ:GOOG) after a US District Court issued a broadly favorable ruling on antitrust remedies, with both Wedbush and Oppenheimer framing the decision as a decisive win for the company. Wedbush said the Department of Justice's case “folded like a cheap suit,” lifting its price target to $245 from $205 while reiterating an ‘Outperform' rating.

Read More
image for news Alphabet price target boosted after legal win
"Really Weak" Penalty for GOOGL & A.I. "Threat" to Google
GOOG, GOOGL
Published: September 03, 2025 by: Schwab Network
Sentiment: Negative

Alphabet (GOOGL) rallied off a U.S. district court judge ruling that the company can keep its Google Chrome browser. Cory Johnson makes the case that it's bearish for Alphabet.

Read More
image for news "Really Weak" Penalty for GOOGL & A.I. "Threat" to Google
Wall Street steadies with a boost from Alphabet
GOOG, GOOGL
Published: September 03, 2025 by: Fast Company
Sentiment: Positive

Wall Street is steadying on Wednesday as Alphabet and other technology stocks rise.

Read More
image for news Wall Street steadies with a boost from Alphabet
Google Search Monopoly Ruling Sends Signal for Big-Tech Antitrust Cases
GOOG, GOOGL
Published: September 03, 2025 by: NYTimes
Sentiment: Negative

A federal judge ordered steps in the search monopoly case that will restrain Google but not break it up, signaling a cautious antitrust approach by courts.

Read More
image for news Google Search Monopoly Ruling Sends Signal for Big-Tech Antitrust Cases
Portfolio Positioning For An Uncertain Market With Next Gen Investors
AAPL, AMD, AMZN, ASML, CRM, CSCO, GOOG, GOOGL, INTR, KLBAY, MSFT, NDAQ, NFLX, NVDA, ORCL, PLTR, RSP, SPOT, TOPT, UBER, VEA
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Rob Isbitts from Sungarden Investors Club talks again to analysts Julia Ostian, Jack Bowman, and Kenio Fontes. Market risks are rising as valuations stretch, yield curves steepen, and concentration in mega-cap tech increases vulnerability.

Read More
image for news Portfolio Positioning For An Uncertain Market With Next Gen Investors
The Message for Big Tech in the Google Ruling: Play Nice, but Play On
GOOG, GOOGL
Published: September 03, 2025 by: NYTimes
Sentiment: Neutral

A federal judge ordered steps in the search monopoly case that will restrain Google but not break it up, signaling a cautious antitrust approach by courts.

Read More
image for news The Message for Big Tech in the Google Ruling: Play Nice, but Play On
Alphabet: The Market Is Slowly Getting It (But Only Halfway There)
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc.

Read More
image for news Alphabet: The Market Is Slowly Getting It (But Only Halfway There)
Google antitrust ruling gives Microsoft a shaky bridge over search giant's competitive moat
GOOG, GOOGL, MSFT
Published: September 03, 2025 by: GeekWire
Sentiment: Neutral

A pivotal antitrust ruling aimed at addressing Google's search monopoly may have handed Microsoft its best competitive opening in many years — but it's still a slim one, and it's not clear if the Redmond company will even consider it worth the effort.

Read More
image for news Google antitrust ruling gives Microsoft a shaky bridge over search giant's competitive moat
Alphabet: How Generative AI Saved Google Search At Court
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Judge Mehta's ruling in the Alphabet Inc. case removes the antitrust overhang for GOOGL stock, with minimal operational or financial impact expected in the short term. Alphabet remains undervalued, and I maintain a Strong Buy rating as the company leads innovation in AI search and continues to grow ad revenues. Profitability and margins remain robust despite AI-related cost concerns, supported by strong cloud, YouTube, and subscription growth.

Read More
image for news Alphabet: How Generative AI Saved Google Search At Court
Alphabet: The Good And The Bad From The Antitrust Remedy Ruling
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

The Alphabet Inc. antitrust remedy ruling removes the risk of forced Chrome divestment, lifting a major overhang and justifying GOOGL's rally and potential re-rating. Despite some required concessions, the ruling allows Google to largely operate as usual, preserving its core business and future growth prospects. Valuation remains attractive at 23x earnings, with strong momentum in search, cloud, and Other Bets, supporting my continued buy rating.

Read More
image for news Alphabet: The Good And The Bad From The Antitrust Remedy Ruling
Impact of US judge's ruling on Google's search dominance
GOOG, GOOGL
Published: September 03, 2025 by: TechXplore
Sentiment: Neutral

Google has escaped a breakup of its Chrome browser in a major US competition case, but the judge imposed remedies whose impact remains uncertain just as AI starts to compete with search engines.

Read More
image for news Impact of US judge's ruling on Google's search dominance
Top Stock Movers Now: Alphabet, Apple, Macy's, and More
AAPL, GOOG, GOOGL, M
Published: September 03, 2025 by: Investopedia
Sentiment: Positive

U.S. equities were mixed at midday, with tech stocks driving gains after a positive ruling from a federal judge in an antitrust lawsuit against Alphabet's (GOOGL) Google sent the tech giant's shares to an all-time high. The Nasdaq jumped nearly 1%, and the S&P 500 also advanced.

Read More
image for news Top Stock Movers Now: Alphabet, Apple, Macy's, and More
Alphabet: Breakup Risk Is Dead, Wall Street Upgrades Are Just The Beginning
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

I reaffirm my Strong Buy rating on Alphabet Inc., as the antitrust ruling removes the breakup risk and preserves Chrome and the Apple deal. Regulatory clarity paves the way for multiple expansion, with Wall Street raising target prices and buybacks amplifying rerating potential. Alphabet remains undervalued versus peers despite double-digit growth, strong margins, and leadership in AI, Cloud, and digital distribution.

Read More
image for news Alphabet: Breakup Risk Is Dead, Wall Street Upgrades Are Just The Beginning
GOOG Stock To $400?
GOOG, GOOGL
Published: September 03, 2025 by: Forbes
Sentiment: Positive

Google's stock has rallied sharply—from about $88 in early 2023 to roughly $225 today, a 2.5x gain—yet it may still have considerable upside. What could lift the shares beyond $400 over the next few years?

Read More
image for news GOOG Stock To $400?
Watch These Alphabet Price Levels as Stock Pops After Google Antitrust Win
GOOG, GOOGL
Published: September 03, 2025 by: Investopedia
Sentiment: Positive

Alphabet (GOOGL) shares jumped Wednesday after a federal judge ruled Google doesn't have to sell its flagship Chrome browser, alleviating worries it could be forced to break up its business.

Read More
image for news Watch These Alphabet Price Levels as Stock Pops After Google Antitrust Win
I like these AI Stocks Better Than Nvidia
AAPL, GOOG
Published: September 03, 2025 by: 24/7 Wall Street
Sentiment: Neutral

Has Nvidia (NASDAQ:NVDA) stock finally peaked after failing to march higher following a quarterly result that can only be described as strong, but not surprisingly so?

Read More
image for news I like these AI Stocks Better Than Nvidia
Alphabet shares soar 8% after Google gets favorable antitrust ruling in landmark case
GOOG, GOOGL
Published: September 03, 2025 by: New York Post
Sentiment: Positive

The stock popped 6% in premarket trading, adding tens of billions in market value within hours.

Read More
image for news Alphabet shares soar 8% after Google gets favorable antitrust ruling in landmark case
Alphabet: The Antitrust Threat Just Mostly Vanished
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc. scored a major win as a judge rejected harsh antitrust penalties, removing a key regulatory overhang and boosting market sentiment. Q2 2025 results were stellar: revenue up 14%, net income up 19%, and Google Cloud revenue surging 31.6%, showing operational excellence and growth. AI and Cloud are driving Alphabet's next leg of growth, with major enterprise deals and accelerating adoption building a durable competitive moat.

Read More
image for news Alphabet: The Antitrust Threat Just Mostly Vanished
Google Avoided A Nasty Breakup: Maintaining A Buy
GOOG, GOOGL
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Positive

Google avoided a forced breakup in the antitrust case, boosting investor confidence and sending the stock up over 7% in after-hours trading. Despite being required to share data with rivals, Google's strong earnings, robust advertising growth, and cloud momentum support my continued conviction in the stock. Waymo and YouTube remain key growth pillars, while Google's financial strength allows for heavy AI and autonomous vehicle investment without jeopardizing stability.

Read More
image for news Google Avoided A Nasty Breakup: Maintaining A Buy
Alphabet Stock Hits Record Highs on Antitrust Case Ruling
GOOG, GOOGL
Published: September 03, 2025 by: Schaeffers Research
Sentiment: Positive

Alphabet Inc (NASDAQ:GOOGL) stock gave the Nasdaq-100 Index (NDX) a lift this morning.

Read More
image for news Alphabet Stock Hits Record Highs on Antitrust Case Ruling
Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case
AAPL, GOOG, GOOGL
Published: September 03, 2025 by: Fast Company
Sentiment: Positive

Last August, a federal judge issued a historic ruling against search giant Google: The company engaged in monopolistic behavior when it offered payment to be the default search engine on tech platforms owned by other companies.

Read More
image for news Google and Apple stock prices are on the rise after the search giant avoided harsh consequences in antitrust case

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.