Alphabet Inc. (GOOG)

US — Communication Services Sector
Peers: GOOGL  TWLO  SNAP  BIDU  META  PINS  TCEHY 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 30.6384
  • Book/Share 29.9386
  • PB 8.1707
  • Debt/Equity 0.1148
  • CurrentRatio 1.9037
  • ROIC 0.2398

 

  • MktCap 2958574243247.0005
  • FreeCF/Share 5.5047
  • PFCF 44.3378
  • PE 25.6572
  • Debt/Assets 0.083
  • DivYield 0.0034
  • ROE 0.3431

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Morgan Stanley -- Overweight $210 $270 Oct. 2, 2025
Reiterated GOOG Jefferies -- Buy $230 $285 Oct. 2, 2025
Reiterated GOOG Robert W. Baird -- Outperform $215 $275 Sept. 22, 2025
Reiterated GOOG Pivotal Research Group -- Buy $245 $300 Sept. 3, 2025
Reiterated GOOG Pivotal Research Group -- Buy $225 $245 July 24, 2025
Initiation GOOG Scotiabank -- Sector Outperform -- $212 Oct. 11, 2024
Initiation GOOG Pivotal Research Group -- Buy -- $215 Oct. 1, 2024

News

Google Held Monopoly Over Online Advertising Technology, Judge Rules
GOOG, GOOGL
Published: April 17, 2025 by: Forbes
Sentiment: Negative

A federal judge ruled on Thursday Google violated antitrust laws to hold a monopoly over online advertising technology, a major loss for the company in its latest antitrust case as Google may soon be forced to sell its Chrome browser and other assets.

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image for news Google Held Monopoly Over Online Advertising Technology, Judge Rules
Another federal judge says Google is a monopolist
GOOG, GOOGL
Published: April 17, 2025 by: Business Insider
Sentiment: Negative

Google has been dealt another major blow by a federal judge. US District Judge Leonie Brinkema of Virginia ruled on Thursday that Google holds an illegal monopoly in advertising technology.

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image for news Another federal judge says Google is a monopolist
Judge rules Google illegally monopolized ad tech, opening door to potential breakup
GOOG, GOOGL
Published: April 17, 2025 by: TechCrunch
Sentiment: Negative

A federal judge has found that Google has violated antitrust laws by “willfully acquiring and maintaining monopoly power” in the advertising technology market, rounding out a two-year saga after the U.S. and eight states filed its initial complaints against the Alphabet-owned company.

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image for news Judge rules Google illegally monopolized ad tech, opening door to potential breakup
Better Artificial Intelligence (AI) Stock: Alphabet vs. Nvidia
GOOG, GOOGL, NVDA
Published: April 17, 2025 by: The Motley Fool
Sentiment: Positive

Tech giants Alphabet (GOOG -1.93%) (GOOGL -1.98%) and Nvidia (NVDA -4.10%) are among the businesses at the forefront of artificial intelligence (AI), making them compelling AI investments. Each offers a different aspect of the AI ecosystem to invest in.

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image for news Better Artificial Intelligence (AI) Stock: Alphabet vs. Nvidia
Judge finds Google holds illegal online ad tech monopolies
GOOG, GOOGL
Published: April 17, 2025 by: CNBC
Sentiment: Negative

Judge finds Google holds illegal online ad tech monopolies

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image for news Judge finds Google holds illegal online ad tech monopolies
Google Is a Monopolist in Online Advertising Tech, Judge Says
GOOG, GOOGL
Published: April 17, 2025 by: NYTimes
Sentiment: Negative

The ruling was the second time in a year that a federal court had found that Google had acted illegally to maintain its dominance.

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image for news Google Is a Monopolist in Online Advertising Tech, Judge Says
US judge finds Google holds illegal online ad tech monopolies
GOOG, GOOGL
Published: April 17, 2025 by: Reuters
Sentiment: Negative

Alphabet's Google illegally dominated two markets for online advertising technology, a federal judge said on Thursday, dealing another blow to the tech titan in an antitrust case brought by the U.S.

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image for news US judge finds Google holds illegal online ad tech monopolies
Trading NVDA and GOOGL Volatility
GOOG, GOOGL, NVDA
Published: April 16, 2025 by: Schwab Network
Sentiment: Negative

As Nvidia (NVDA) shares reel from news of its $5.5B charge related to selling A.I. chips abroad, Kevin Hincks examines the semiconductor giant and composes an example options strategy.

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image for news Trading NVDA and GOOGL Volatility
One strategist's picks for tech stocks to buy and avoid
GOOG, GOOGL, MSFT, NVDA, TSLA
Published: April 16, 2025 by: Yahoo Finance
Sentiment: Neutral

Nvidia (NVDA), Advanced Micro Devices (AMD), and ASML (ASML) are dragging the market lower as investors weigh the impact of the US-China trade war and a potential economic slowdown fueled by US President Trump's policies. Summit Global Investments chief investment officer David Harden sits down with Madison Mills and Brad Smith to discuss how to play the tech sector, comparing Microsoft (MSFT), Nvidia (NVDA), Tesla (TSLA), and Alphabet (GOOG, GOOGL).

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image for news One strategist's picks for tech stocks to buy and avoid
3 Magnificent Seven Stocks To Load Up on with the Nasdaq Composite in a Correction
AMZN, GOOG, GOOGL, MSFT
Published: April 16, 2025 by: 24/7 Wall Street
Sentiment: Positive

The temporary tariff pause has had a positive impact on the market, but investors must remember that this is not going to last long.

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image for news 3 Magnificent Seven Stocks To Load Up on with the Nasdaq Composite in a Correction
Google bets on geothermal to power data centers in Taiwan
GOOG, GOOGL
Published: April 15, 2025 by: TechCrunch
Sentiment: Positive

Google will add 10 megawatts of geothermal power in Taiwan to its renewable portfolio, the company announced Tuesday, marking the search giant's first geothermal investment in Asia.

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image for news Google bets on geothermal to power data centers in Taiwan
Trade Tracker: Josh Brown sells Alphabet and buys Netflix
GOOG, GOOGL, NFLX
Published: April 15, 2025 by: CNBC Television
Sentiment: Neutral

Josh Brown, CEO at Ritholtz Wealth Management, joins CNBC's "Halftime Report" to detail this big portfolio move.

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image for news Trade Tracker: Josh Brown sells Alphabet and buys Netflix
4 Reasons Alphabet Could Be the Best Artificial Intelligence (AI) Stock to Buy Right Now
GOOG, GOOGL
Published: April 15, 2025 by: The Motley Fool
Sentiment: Positive

Alphabet (GOOGL -2.00%) (GOOG -2.00%) stock reached an all-time high price of $207.05 on Feb. 4, riding a wave of strong growth and earnings momentum from 2024. For shareholders, the last few months have been challenging with concerns over the strength of the global economy rattling the broader stock market.

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image for news 4 Reasons Alphabet Could Be the Best Artificial Intelligence (AI) Stock to Buy Right Now
Google's spam policy hit by EU antitrust complaint from German media company
GOOG, GOOGL
Published: April 15, 2025 by: Reuters
Sentiment: Negative

A German media company has complained to EU antitrust regulators following Alphabet unit Google's crackdown against companies gaming its search algorithm to push up rankings for other sites.

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image for news Google's spam policy hit by EU antitrust complaint from German media company
Small: META "Epically Low," NFLX Tariff Hedge, Mag 7 to Rebound
META, NFLX, AAPL, AMZN, GOOG, GOOGL, MSFT, NVDA, TSLA
Published: April 15, 2025 by: Schwab Network
Sentiment: Positive

"The tariff gun won't fire as loudly as everyone realizes," argues Jeffrey Small. He believes markets will fall another 5% to 10% at most before hitting a bottom, telling investors that now is the time to buy.

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image for news Small: META "Epically Low," NFLX Tariff Hedge, Mag 7 to Rebound
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
GOOG, GOOGL, MPWR
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Earnings ESP is a great way to find potential earnings surprises. Why investors should take advantage now.

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image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
Prediction: 3 Stocks That'll Be Worth More Than Costco 10 Years From Now
GOOG, GOOGL, TCEHY, TSM
Published: April 15, 2025 by: The Motley Fool
Sentiment: Neutral

It's not an easy matter to make predictions about the stock market, since no one really knows what it will do from day to day or even year to year. (Over long periods, though, it has always gone up.

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image for news Prediction: 3 Stocks That'll Be Worth More Than Costco 10 Years From Now
Why Alphabet Stock Popped on Monday
GOOG, GOOGL
Published: April 14, 2025 by: The Motley Fool
Sentiment: Positive

Alphabet (GOOG 1.24%) (GOOGL 0.95%) stock inched higher in Monday trading as the market turned green again on positive news of a moderation of President Trump's tariffs on electronic goods. As of 11:05 a.m.

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image for news Why Alphabet Stock Popped on Monday
GOOY: Alphabet-Linked ETF, A Prime Example Of YieldMax's Main Weakness
GOOG, GOOGL
Published: April 11, 2025 by: Seeking Alpha
Sentiment: Neutral

YieldMax GOOGL Option Income Strategy ETF stock does not do its job, but that's an inherent weakness of the YieldMax ETF approach. The underlying stock needs to do well for the ETF to perform. Alphabet Inc./Google's primary revenue driver, search advertising, remains robust with double-digit growth in 2024, despite market concerns about long-term sustainability. Google is diversified with exposure to Cloud, Waymo, and YouTube, providing stability and growth potential beyond search advertising.

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image for news GOOY: Alphabet-Linked ETF, A Prime Example Of YieldMax's Main Weakness
Google cuts ‘hundreds' of jobs in Android, Chrome division: report
GOOG, GOOGL
Published: April 11, 2025 by: New York Post
Sentiment: Negative

Google parent Alphabet has reportedly slashed hundreds of jobs in the division responsible for Android and its Chrome web browser as part of its latest restructuring.

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image for news Google cuts ‘hundreds' of jobs in Android, Chrome division: report
GLOB & GOOGL Forge Alliance to Propel AI Innovation Across Industries
GLOB, GOOG, GOOGL
Published: April 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Globant's partnership with Google Cloud is poised to empower organizations across a broad spectrum of industries with cutting-edge, AI-driven solutions.

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image for news GLOB & GOOGL Forge Alliance to Propel AI Innovation Across Industries
Crisis Creates Opportunity: My Top Picks In The Current Selloff
AMD, AMZN, GOOG, GOOGL, NVDA, TSM
Published: April 10, 2025 by: Seeking Alpha
Sentiment: Positive

Trump's new tariffs triggered a significant market crash, but I see this as an opportunity to buy high-quality tech stocks at discounted prices. Despite market turbulence, the fundamental growth drivers remain intact, particularly in the technology sector, which continues to deliver robust profit growth. My top investment picks all of which have strong competitive positions and are undervalued relative to their growth potential.

Read More
image for news Crisis Creates Opportunity: My Top Picks In The Current Selloff
NTAP Stock Soars 13% on GOOGL Alliance for AI & Enterprise Workloads
GOOG, GOOGL, NTAP
Published: April 10, 2025 by: Zacks Investment Research
Sentiment: Positive

NetApp and Google Cloud's powerful new enhancements to Google Cloud NetApp Volumes accelerate innovation, boost performance and unlock the power of AI.

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image for news NTAP Stock Soars 13% on GOOGL Alliance for AI & Enterprise Workloads
Alphabet CEO reaffirms planned $75 billion capital spending in 2025
GOOG, GOOGL
Published: April 09, 2025 by: Reuters
Sentiment: Positive

Alphabet CEO Sundar Pichai on Wednesday reaffirmed the Google parent company's plans to spend $75 billion in 2025 on servers and data centers.

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image for news Alphabet CEO reaffirms planned $75 billion capital spending in 2025
Google's cloud strategy amid tariff turmoil
GOOG, GOOGL
Published: April 09, 2025 by: CNBC Television
Sentiment: Neutral

CNBC's Deirdre Bosa reports on news from Google.

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image for news Google's cloud strategy amid tariff turmoil
Death Cross Alert: Alphabet Stock Drops The Signal, Bears Pick It Up
GOOG, GOOGL
Published: April 08, 2025 by: Benzinga
Sentiment: Negative

Alphabet Inc. ‘s GOOGL GOOG stock is about to form the dreaded ‘Death Cross,‘ and investors aren't exactly searching for the upside.

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image for news Death Cross Alert: Alphabet Stock Drops The Signal, Bears Pick It Up
Mag 7 stocks still in a great place relative to the broader market, says Deepwater's Gene Munster
AAPL, AMZN, GOOG, GOOGL, META, MSFT, NVDA, TSLA
Published: April 07, 2025 by: CNBC Television
Sentiment: Positive

Gene Munster, Deepwater Asset Management managing partner, joins 'Money Movers' to discuss Munster's thoughts on the megacap technology sector, how companies will respond to the economic environment, and much more.

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image for news Mag 7 stocks still in a great place relative to the broader market, says Deepwater's Gene Munster
The Market's Tariff Tumble: 2 Stocks to Buy During This Nasdaq Correction
ABNB, GOOG, GOOGL
Published: April 07, 2025 by: The Motley Fool
Sentiment: Negative

The stock market is going through a major correction. As of market close on Friday, April 4, the Nasdaq 100 Index is actually down 21.6% from all-time highs, which means it has officially entered a bear market.

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image for news The Market's Tariff Tumble: 2 Stocks to Buy During This Nasdaq Correction
Tech Stocks Have Suffered Market Shocks Before. What History Says Is Next.
ANET, CSCO, GOOG, GOOGL, MSFT, NVDA
Published: April 07, 2025 by: Barrons
Sentiment: Negative

Microsoft, Amazon.com and Alphabet are among the technology companies that could face disruption from tariffs, according to Melius Research.

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image for news Tech Stocks Have Suffered Market Shocks Before. What History Says Is Next.
Tech, bank stocks bear the brunt as China retaliates to Trump tariffs
AAPL, AMZN, BAC, C, GOOG, GOOGL, GS, JPM, META, MS, WFC
Published: April 04, 2025 by: Reuters
Sentiment: Negative

U.S. tech heavyweights, banks and oil majors extended losses on Friday after Beijing retaliated with additional duties of 34% on U.S. goods, amplifying investor concerns over an escalating global trade war that has stoked fears of a recession.

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image for news Tech, bank stocks bear the brunt as China retaliates to Trump tariffs

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.