Crocs, Inc. (CROX)

US — Consumer Cyclical Sector
Peers: DOOO  GOLF  FTDR  GPK  ABG  EAT  ALH  KTB  SEE  MTH 

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Key Metrics & Ratings

  • symbol CROX
  • Rev/Share 73.8237
  • Book/Share 24.7084
  • PB 3.4538
  • Debt/Equity 1.2514
  • CurrentRatio 1.404
  • ROIC 0.055

 

  • MktCap 4759933997.0
  • FreeCF/Share 12.9824
  • PFCF 6.6458
  • PE 25.7907
  • Debt/Assets 0.3967
  • DivYield 0
  • ROE 0.1108

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 5
  • P/B Score 2
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade CROX Robert W. Baird Outperform Neutral -- $100 Jan. 7, 2026
Reiterated CROX Monness Crespi & Hardt -- Buy $92 $100 Oct. 31, 2025
Downgrade CROX Piper Sandler Overweight Neutral -- $75 Sept. 22, 2025
Downgrade CROX Stifel Buy Hold -- $85 Aug. 8, 2025
Reiterated CROX Monness Crespi & Hardt -- Buy $140 $92 Aug. 8, 2025
Downgrade CROX Barclays Overweight Equal Weight -- $81 Aug. 8, 2025
Initiation CROX Goldman -- Sell -- $88 July 2, 2025
Upgrade CROX Loop Capital Hold Buy -- $110 March 12, 2025
Initiation CROX Guggenheim -- Buy -- $182 Oct. 9, 2024
Resumed CROX Piper Sandler -- Overweight -- $170 Aug. 23, 2024

News

Here's Why You Should Retain Crocs Stock in Your Portfolio
CROX
Published: January 09, 2026 by: Zacks Investment Research
Sentiment: Positive

CROX is cutting costs, fixing HEYDUDE wholesale, and expanding beyond clogs as tariffs and North America weigh on results.

Read More
image for news Here's Why You Should Retain Crocs Stock in Your Portfolio
Can Crocs Navigate Tariff Risks and Protect Margins in 2026?
CROX
Published: January 02, 2026 by: Zacks Investment Research
Sentiment: Negative

CROX faces tariff-driven margin pressure, but cost savings and supply chain efficiencies aim to protect profitability.

Read More
image for news Can Crocs Navigate Tariff Risks and Protect Margins in 2026?
Is Crocs (CROX) a Great Value Stock Right Now?
CROX
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Read More
image for news Is Crocs (CROX) a Great Value Stock Right Now?
Crocs (CROX) Rises Higher Than Market: Key Facts
CROX
Published: December 23, 2025 by: Zacks Investment Research
Sentiment: Neutral

In the closing of the recent trading day, Crocs (CROX) stood at $89.98, denoting a +1.21% move from the preceding trading day.

Read More
image for news Crocs (CROX) Rises Higher Than Market: Key Facts
5 Discretionary Stocks to Grab as Inflation Softens in November
AS, CROX, KTB, RL, ROKU
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Neutral

Soft November CPI sparks hopes for more Fed cuts, lifting consumer discretionary picks like CROX, AS, KTB, RL and ROKU with rising estimates.

Read More
image for news 5 Discretionary Stocks to Grab as Inflation Softens in November
3 Cyclical Stocks to Buy for Snapback Potential in 2026
CROX, DOV, GIII
Published: December 18, 2025 by: Zacks Investment Research
Sentiment: Positive

CROX, GIII and DOV are a few beaten-down cyclical stocks poised to benefit from easing rates, resilient consumer spending and a potential U.S. economic rebound in 2026.

Read More
image for news 3 Cyclical Stocks to Buy for Snapback Potential in 2026
4 Textile-Apparel Stocks in Focus as Industry Trends Strengthen
CROX, GIII, RL, VFC
Published: December 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks Textile-Apparel industry players, RL, VFC, CROX and GIII are boosting omnichannel execution and brand investments to navigate pressures and capture growth amid shifting demand.

Read More
image for news 4 Textile-Apparel Stocks in Focus as Industry Trends Strengthen
Is Crocs' Digital Momentum Strong Enough to Drive 2025 Growth?
CROX
Published: December 09, 2025 by: Zacks Investment Research
Sentiment: Positive

CROX's nonstop livestreaming and TikTok dominance spark digital customer gains, helping offset U.S. softness with surging global DTC growth.

Read More
image for news Is Crocs' Digital Momentum Strong Enough to Drive 2025 Growth?
Should Value Investors Buy Crocs (CROX) Stock?
CROX
Published: December 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Read More
image for news Should Value Investors Buy Crocs (CROX) Stock?
Can Product Refresh Revive Revenue Trends for Crocs' HEYDUDE Brand?
CROX
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Neutral

CROX's HEYDUDE faces steep revenue pressure, but refreshed franchises, innovation, and cleaner inventory show early signs of stabilization.

Read More
image for news Can Product Refresh Revive Revenue Trends for Crocs' HEYDUDE Brand?
Buy 5 Apparel & Shoes Stocks to Kick Off Your Black Friday Shopping
BOOT, CROX, KTB, ONON, RL
Published: November 26, 2025 by: Zacks Investment Research
Sentiment: Positive

CROX, ONON, RL, KTB and BOOT are five apparel and footwear names highlighted for double-digit upside despite a muted holiday backdrop.

Read More
image for news Buy 5 Apparel & Shoes Stocks to Kick Off Your Black Friday Shopping
Are Investors Undervaluing Crocs (CROX) Right Now?
CROX
Published: November 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Read More
image for news Are Investors Undervaluing Crocs (CROX) Right Now?
4 Struggling Stocks With “Harmless” Pullbacks
APP, CROX, CRSP, PLTR
Published: November 18, 2025 by: Schaeffers Research
Sentiment: Negative

Subscribers to Chart of the Week received this commentary on Sunday, November 16.

Read More
image for news 4 Struggling Stocks With “Harmless” Pullbacks
Is Crocs' Innovation Pipeline Strong Enough to Fuel Future Growth?
CROX
Published: November 17, 2025 by: Zacks Investment Research
Sentiment: Positive

CROX leans on bold innovation, new franchises, and standout sandal momentum to fuel global demand and drive long-term growth.

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image for news Is Crocs' Innovation Pipeline Strong Enough to Fuel Future Growth?
Crocs: Cheap For Good Reason
CROX
Published: November 10, 2025 by: Seeking Alpha
Sentiment: Negative

Crocs remains a Hold as valuation reflects fundamental deterioration, with sales declining and margins under pressure. CROX's Q3 saw a 6.2% revenue drop, broad weakness across brands, and a concerning 19% YoY decline in adjusted EPS. Q4 guidance projects further revenue declines and margin contraction, with no signs of near-term recovery in core markets.

Read More
image for news Crocs: Cheap For Good Reason
Is Crocs (CROX) Stock Undervalued Right Now?
CROX
Published: November 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.

Read More
image for news Is Crocs (CROX) Stock Undervalued Right Now?
Crocs' Q3 Earnings Top Estimates, Wholesale Revenues Down 14.7%
CROX
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

CROX posts better-than-expected Q3 earnings and sales despite year-over-year declines, aided by cost controls and brand execution.

Read More
image for news Crocs' Q3 Earnings Top Estimates, Wholesale Revenues Down 14.7%
Crocs (CROX) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates
CROX
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for Crocs (CROX) give insight into how the company performed in the quarter ended September 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

Read More
image for news Crocs (CROX) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates
Crocs (CROX) Tops Q3 Earnings and Revenue Estimates
CROX
Published: October 30, 2025 by: Zacks Investment Research
Sentiment: Positive

Crocs (CROX) came out with quarterly earnings of $2.92 per share, beating the Zacks Consensus Estimate of $2.39 per share. This compares to earnings of $3.6 per share a year ago.

Read More
image for news Crocs (CROX) Tops Q3 Earnings and Revenue Estimates
Stay Ahead of the Game With Crocs (CROX) Q3 Earnings: Wall Street's Insights on Key Metrics
CROX
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Beyond analysts' top-and-bottom-line estimates for Crocs (CROX), evaluate projections for some of its key metrics to gain a better insight into how the business might have performed for the quarter ended September 2025.

Read More
image for news Stay Ahead of the Game With Crocs (CROX) Q3 Earnings: Wall Street's Insights on Key Metrics
Crocs' Q3 Earnings Coming Up: What Surprise Awaits Investors?
CROX
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Negative

CROX faces persistent HEYDUDE softness amid tariffs and weak U.S. demand, but core clogs, sandals and DTC growth offer some resilience.

Read More
image for news Crocs' Q3 Earnings Coming Up: What Surprise Awaits Investors?
Crocs: Too Cheap To Ignore, Or Value Trap?
CROX
Published: October 01, 2025 by: Seeking Alpha
Sentiment: Positive

Crocs, Inc. is undervalued despite strong profitability, global growth, and portfolio diversification, trading at low earnings and cash flow multiples. CROX boasts industry-leading operating margins (~25%) and robust free cash flow, driven by brand power, customization, and successful capital allocation. HeyDude acquisition presents integration challenges but offers international growth potential and product diversification beyond clogs, supporting long-term expansion.

Read More
image for news Crocs: Too Cheap To Ignore, Or Value Trap?
Why Crocs (CROX) Outpaced the Stock Market Today
CROX
Published: September 29, 2025 by: Zacks Investment Research
Sentiment: Positive

The latest trading day saw Crocs (CROX) settling at $83.76, representing a +2.48% change from its previous close.

Read More
image for news Why Crocs (CROX) Outpaced the Stock Market Today
Crocs: Contrarian Buy For The Long-Sighted; Cash Is King
CROX
Published: September 12, 2025 by: Seeking Alpha
Sentiment: Negative

CROX is likely to face an impacted demand profile arising from the reduced promotional activities and raised international prices from Q3'25, as they mitigate part of the bottom-line tariff impacts. These may have contributed to the underwhelming FQ3'25 guidance, with it implying a notable deterioration in its performance metrics on a QoQ/YoY basis. Even so, readers must note that this is a sector-wide headwind, one that is likely to lift once growth re-materializes and bottom-lines recover upon the normalization of the macroeconomic outlook.

Read More
image for news Crocs: Contrarian Buy For The Long-Sighted; Cash Is King
Crocs: Don't Focus On The HeyDude Brand, Crocs Brand Is What Matters
CROX
Published: September 11, 2025 by: Seeking Alpha
Sentiment: Positive

Crocs' Q2 earnings beat expectations, however weak guidance and macro uncertainties caused a sharp stock price drop. Despite a downbeat guidance, I remain confident in the company's prospects, due to Crocs' differentiated brand and asset-light, cash-generative business model. While HeyDude's underperformance will take a while, I remain optimistic about the management's ability to turn the brand around eventually.

Read More
image for news Crocs: Don't Focus On The HeyDude Brand, Crocs Brand Is What Matters
lululemon And Crocs Both Struggle, But The Latter Stands Out
CROX, LULU
Published: September 10, 2025 by: Seeking Alpha
Sentiment: Neutral

Crocs offers a better risk/reward profile than Lululemon, with a lower valuation and greater upside potential if execution improves. Despite recent headwinds, Crocs' brand strength, unique product partnerships, and international growth support its investment case. Lululemon's premium positioning and less complex business are positives, but its higher valuation and competitive pressures limit near-term upside.

Read More
image for news lululemon And Crocs Both Struggle, But The Latter Stands Out
Crocs: The Brand Equity Pendulum's Swinging The Wrong Way
CROX
Published: August 10, 2025 by: Seeking Alpha
Sentiment: Negative

Crocs reported Q2 results nearly in line with Wall Street's expectations. Total sales growth remained positive but moderate. The provided Q3 guidance is cause for significant concern. Sales and earnings are suddenly guided to decline sharply, related largely by Crocs' management to consumer weakness. There's more to the guided weakness. Crocs' brand equity has historically been volatile, and brand equity now seems to be moving the wrong way.

Read More
image for news Crocs: The Brand Equity Pendulum's Swinging The Wrong Way
Crocs Q2 Earnings Surpass Estimates, Revenues Increase 3.4%
CROX
Published: August 08, 2025 by: Zacks Investment Research
Sentiment: Positive

CROX posts record Q2 gross profit and EPS beat on strong brand execution, but projects a sales drop for Q3 amid tariff pressures.

Read More
image for news Crocs Q2 Earnings Surpass Estimates, Revenues Increase 3.4%
Run To Buy CROX Stock At $75?
CROX
Published: August 08, 2025 by: Forbes
Sentiment: Negative

Crocs stock (NASDAQ:CROX) has just taken a severe hit – down 30% following disappointing guidance and the announcement that they are reducing orders for the remainder of the year. While the stock may appear inexpensive at 7x forward earnings, there is a strong likelihood that this is not the lowest point.

Read More
image for news Run To Buy CROX Stock At $75?
Why Crocs Stock Just Plunged to Its Lowest Level Since 2022
CROX
Published: August 07, 2025 by: Investopedia
Sentiment: Negative

Shares of Crocs lost more than a quarter of their value Thursday after the maker of brightly colored clogs said it expects tariffs to hurt current-quarter results.

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image for news Why Crocs Stock Just Plunged to Its Lowest Level Since 2022

About Crocs, Inc. (CROX)

  • IPO Date 2006-02-08
  • Website https://www.crocs.com
  • Industry Apparel - Footwear & Accessories
  • CEO Andrew Rees
  • Employees 7910

Crocs, Inc., together with its subsidiaries, designs, develops, manufactures, markets, and distributes casual lifestyle footwear and accessories for men, women, and children. It offers various footwear products, including clogs, sandals, slides, flip-flops, boots, flats, wedges, platforms, socks, shoe charms, loafers, sneakers, and slippers under the Crocs brand name. The company sells its products in approximately 85 countries through wholesalers, retail stores, e-commerce sites, and third-party marketplaces. As of December 31, 2021, it had 193 outlet stores, 107 retail stores, 373 company-operated stores, 73 kiosks and store-in-stores, and 14 company-operated e-commerce sites. The company serves in the Americas, the Asia Pacific, Europe, the Middle East, and Africa. Crocs, Inc. was founded in 1999 and is headquartered in Broomfield, Colorado.