Cracker Barrel Old Country Store, Inc. (CBRL)
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- symbol CBRL
- Rev/Share 157.6493
- Book/Share 21.0784
- PB 2.4086
- Debt/Equity 2.4344
- CurrentRatio 0.6544
- ROIC 0.0477
- MktCap 1130495590.0
- FreeCF/Share 1.1255
- PFCF 45.1134
- PE 19.5692
- Debt/Assets 0.5341
- DivYield 0.0197
- ROE 0.1276
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 3
- DCF Score 3
- P/B Score 3
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | CBRL | Truist | Hold | Buy | $51 | $55 | March 10, 2025 |
| Reiterated | CBRL | Piper Sandler | -- | Neutral | $46 | $58 | Dec. 5, 2024 |
News
Countdown to Cracker Barrel (CBRL) Q4 Earnings: A Look at Estimates Beyond Revenue and EPS
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Besides Wall Street's top-and-bottom-line estimates for Cracker Barrel (CBRL), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended July 2025.
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Cracker Barrel halts restaurants remodeling after customer complaints
Published: September 10, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store (NASDAQ:CBRL) announced on Tuesday it has stopped the remodeling of its restaurants following backlash from many long-time customers. The Tennessee-based restaurant chain noted that just four of its 660 restaurants had been remodeled as part of a test for the brand.
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Cracker Barrel is halting remodels. An analyst now sees even ‘less visibility' on the path forward.
Published: September 09, 2025 by: Market Watch
Sentiment: Negative
After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store Inc. on Tuesday said it was suspending its remodels, a move one analyst said clouded the path forward for the restaurant chain.
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Cracker Barrel is pausing its restaurant renovations after backlash to its rebrand and new logo
Published: September 09, 2025 by: Business Insider
Sentiment: Negative
Cracker Barrel is halting plans to renovate more of its restaurants, it said on Tuesday. The chain had renovated some of its locations with lighter-colored walls and fewer antiques.
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Cracker Barrel suspends restaurant remodels after logo controversy
Published: September 09, 2025 by: CNBC
Sentiment: Negative
Cracker Barrel's "Old Country Store" look is here to stay, the company announced, in the latest walkback of its rebranding initiative.
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Cracker Barrel Folds To Backlash Again—Abandons Restaurant Remodelings After Nixing New Logo
Published: September 09, 2025 by: Forbes
Sentiment: Negative
Cracker Barrel said in a message to shareholders last year it would embark on a brand refresh to “return Cracker Barrel to growth and profitability,” one part of which was to remodel its restaurants. The Wall Street Journal reported in May the remodeling plan was part of an effort to reach new, younger diners, as Cracker Barrel's core demographic of over-65 diners had been slow to return to dining after the pandemic.
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Cracker Barrel Halts Restaurant Remodels After Backlash
Published: September 09, 2025 by: WSJ
Sentiment: Negative
The chain is halting remodeling plans that called for decluttering and removing much of the home-spun decor that adorned its restaurants after receiving pushback from customers.
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Cracker Barrel execs earned failing grade for pay, performance from proxy advisory firm last year
Published: September 04, 2025 by: Fox Business
Sentiment: Negative
Cracker Barrel's executive leadership received a failing grade for pay and performance from proxy advisory firm Glass Lewis last year before the failed logo rebrand.
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Cracker Barrel suffers sales slump after ‘woke' logo backlash: ‘Dead for a week'
Published: September 03, 2025 by: New York Post
Sentiment: Negative
Shares in Cracker Barrel have cratered about 10% since the new logo was revealed and brand perception has soured.
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Cracker Barrel's (CBRL) "Bruise or Break:" Importance of Brand Identity
Published: September 01, 2025 by: Schwab Network
Sentiment: Neutral
Adam Horlock says the Cracker Barrel (CBRL) sell-off and subsequent rebound was about more than changing and unchanging the logo — it's about brand identity. He talks about where the company went wrong and the lessons Cracker Barrel can take away from the story that garnered national attention.
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Nvidia earnings reaction from Wall Street analysts, Cracker Barrel's issues, how to trade options
Published: August 28, 2025 by: Yahoo Finance
Sentiment: Neutral
Here are just some of the stories covered on Market Catalysts for Thursday, August 28. Two top Wall Street analysts join the show to discuss Nvidia's second quarter results.
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Cracker Barrel's rebrand reversal follows financial struggles
Published: August 27, 2025 by: Fox Business
Sentiment: Negative
Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.
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Cracker Barrel rebrand: Why companies retreat when faced with consumer criticism
Published: August 27, 2025 by: CNBC
Sentiment: Negative
In the past week, Cracker Barrel rolled out a new logo, faced widespread criticism from social media users, including President Donald Trump, and proceeded to revert to its original logo. The rebrand is just the latest example of a consumer-facing company making big branding decisions, then pulling back after alienating its customer base.
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Cracker Barrel Flips and Will Keep the Old Logo
Published: August 27, 2025 by: Bloomberg Markets and Finance
Sentiment: Neutral
Cracker Barrel Old Country Store Inc. said it's getting rid of a new logo that had sparked controversy and prompted a slump in its share price. “We thank our guests for sharing your voices and love for Cracker Barrel.
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Cracker Barrel stock rebounds after it ditches its new logo. It's not the first brand to walk back a redesign
Published: August 27, 2025 by: Fast Company
Sentiment: Positive
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn't go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across the internet.
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Cracker Barrel shares jump 7% after backtrack on logo change – but fans still call for CEO to step down
Published: August 27, 2025 by: New York Post
Sentiment: Positive
Dozens of social media posts called for Julie Felss Masino – who took over the chain in July 2023 and spearheaded the rebranding – to resign.
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What is the Cracker Barrel CEO's annual salary?
Published: August 27, 2025 by: Fox Business
Sentiment: Neutral
Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.
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Top Stock Movers Now: Kohl's, Cracker Barrel, Canada Goose, and More
Published: August 27, 2025 by: Investopedia
Sentiment: Positive
U.S. equities were higher and little changed at midday as the market weighed the latest corporate earnings news and awaited this afternoon's key report from Nvidia (NVDA). The Dow Jones Industrial Average, S&P 500, and Nasdaq were all up.
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Why Nvidia is making traders 'antsy,' Cracker Barrel reverses course on changing its logo
Published: August 27, 2025 by: Yahoo Finance
Sentiment: Neutral
Opening Bid anchor Brian Sozzi breaks down the latest market news for August 27, 2025. Nvidia is set to report earnings after the bell on Wednesday.
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Cracker Barrel: With Logo Furor Resolving Quickly, Focus On Fundamentals
Published: August 27, 2025 by: Seeking Alpha
Sentiment: Positive
I am initiating a "Buy" rating on Cracker Barrel, seeing strong fundamentals and a cheap valuation despite recent volatility and headline drama. Cracker Barrel's five-point transformation plan focuses on brand refinement, menu innovation, operational improvements, and boosting off-premises sales to drive traffic and margins. The company has already raised its adjusted EBITDA guidance twice since January, signaling positive momentum in its turnaround efforts.
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Cracker Barrel shares climb after company says it's scrapping new logo
Published: August 27, 2025 by: Fox Business
Sentiment: Positive
Shares of restaurant chain Cracker Barrel climbed on Wednesday morning after the company said it would scrap its new logo after receiving negative customer feedback.
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Cracker Barrel Brings Back Old Logo; Stock Moves Higher After Pushback Slump
Published: August 27, 2025 by: Investopedia
Sentiment: Negative
Shares of Cracker Barrel Old Country Store (CBRL) jumped 4% in premarket trading Wednesday, a day after the throwback restaurant chain reversed a controversial change in its logo.
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Cracker Barrel shares rise after changing back to logo after Trump post
Published: August 27, 2025 by: Proactive Investors
Sentiment: Positive
Cracker Barrel Old Country Store shares rose almost 6% premarket after reverting to its old logo in response to a complaint from President Donald Trump. The retailer, a chain best known for rocking chairs, cornbread and sepia-tinted Americana, made its branding U-turn late on Tuesday.
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Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo
Published: August 27, 2025 by: CNBC
Sentiment: Positive
Shares of Cracker Barrel Old Country Store rose 4% Wednesday after the restaurant said it would discard its new logo amid widespread backlash. The switch occurred just hours after President Donald Trump weighed in on the rebranding.
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Cracker Barrel Shares Rise Premarket After Chain Restores Old Logo
Published: August 27, 2025 by: Forbes
Sentiment: Positive
Cracker Barrel shares rose over 6% premarket on Wednesday morning, hours after the restaurant chain announced it would abandon a new minimalist logo that received intense backlash from conservative critics, including President Donald Trump.
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Cracker Barrel scraps new logo after online backlash
Published: August 27, 2025 by: CNBC Television
Sentiment: Negative
CNBC's Leslie Picker reports on the latest news.
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Cracker Barrel dumps new logo after backlash, and its stock rallies
Published: August 26, 2025 by: Market Watch
Sentiment: Positive
Shares of Cracker Barrel Old Country Store jumped Tuesday after President Donald Trump said the restaurant chain should go back to its old logo — and, hours later, it did.
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Cracker Barrel is changing its logo back after a week of criticism, including from Trump
Published: August 26, 2025 by: Business Insider
Sentiment: Neutral
Cracker Barrel announced that its "new logo is going away" and the original will remain. Cracker Barrel recently recieved criticism over its new, redesigned logo that omitted the "old timer.
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Cracker Barrel Says It's Going Back to Its Old Logo After Backlash
Published: August 26, 2025 by: WSJ
Sentiment: Negative
The company's streamlined new look sparked a culture-war firestorm.
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Cracker Barrel reverses course on new logo, brings back ‘Old Timer' after fan backlash: ‘We said we would listen'
Published: August 26, 2025 by: New York Post
Sentiment: Neutral
Cracker Barrel said Tuesday that after listening to its customers, it will scrap its new logo and keep the "Old Timer" in place.
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About Cracker Barrel Old Country Store, Inc. (CBRL)
- IPO Date 1981-11-05
- Website https://www.crackerbarrel.com
- Industry Restaurants
- CEO Julie Felss Masino
- Employees 77600