Cracker Barrel Old Country Store, Inc. (CBRL)
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- symbol CBRL
- Rev/Share 157.6493
- Book/Share 21.0784
- PB 2.5998
- Debt/Equity 2.4344
- CurrentRatio 0.6544
- ROIC 0.0477
- MktCap 1220231600.0
- FreeCF/Share 1.1255
- PFCF 48.6943
- PE 21.1225
- Debt/Assets 0.5341
- DivYield 0.0182
- ROE 0.1276
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 3
- DCF Score 3
- P/B Score 2
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | CBRL | Truist | Hold | Buy | $51 | $55 | March 10, 2025 |
| Reiterated | CBRL | Piper Sandler | -- | Neutral | $46 | $58 | Dec. 5, 2024 |
News
What went wrong with Cracker Barrel's rebrand?
Published: August 22, 2025 by: CNBC Television
Sentiment: Negative
Social media users aren't happy about Cracker Barrel's new logo, calling it “soulless,” “bland” and “generic” since the restaurant chain unveiled it on Tuesday as part of a larger brand refresh. The change is part of a “strategic transformation” to revitalize the brand that started back in May 2024.
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Cracker Barrel rebrand blunder: Wharton's Americus Reed on what's next for the dining chain
Published: August 22, 2025 by: CNBC Television
Sentiment: Negative
Americus Reed, Wharton School professor of marketing, joins 'Squawk Box' to discuss the fallout from Cracker Barrel's new logo and $700 million brand overhaul.
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Wall Street Breakfast Podcast: Markets Wait On Powell's Next Words
Published: August 22, 2025 by: Seeking Alpha
Sentiment: Neutral
Markets are on edge ahead of Powell's Jackson Hole speech, with uncertainty over potential September rate cuts and 'higher for longer' rates likely. Tech giants Meta and Google ink a $10 billion, six-year cloud deal to accelerate Meta's AI ambitions while new data centers are built.
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Cracker Barrel rebrand stirs backlash; shares drop 7%
Published: August 22, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store's (NASDAQ:CBRL) effort to modernise its image prompted a sharp market reaction and political backlash this week. The restaurant chain unveiled a new logo, dropping its long-used image of a man leaning on a barrel for a pared-back yellow silhouette.
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Cracker Barrel stock falls 7% after new logo causes a stir
Published: August 21, 2025 by: Market Watch
Sentiment: Negative
‘When people love a brand, they don't always like change,' a branding expert says, after the change sparks more than 558,000 posts on social media including Donald Trump Jr.
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Cracker Barrel stock plunges after backlash over logo change, $700 million brand makeover
Published: August 21, 2025 by: New York Post
Sentiment: Negative
Shares of Cracker Barrel tumbled more than 12% on Thursday, the steepest drop since April.
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Cracker Barrel Comes Under Fire for Logo Change
Published: August 21, 2025 by: Bloomberg Markets and Finance
Sentiment: Negative
Shares of Cracker Barrel Old Country Store fell as much as 15% on Thursday after the restaurant chain came out with a new logo. The company removed the image of an old man leaning against a barrel from its logo, leaving just the words Cracker Barrel.
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Cracker Barrel logo change sparks backlash, shares drop
Published: August 21, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store (NASDAQ:CBRL) shares fell as markets reacted negatively to the unveiling of a new logo as part of a broader rebranding initiative that removes one of its most recognizable brand elements. The restaurant chain replaced its long-standing emblem, an illustration of a white man in jean overalls resting his arm on a barrel, which had been part of the logo since 1977, with a minimalist, text-only design.
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Cracker Barrel stock plunges amid brand makeover backlash
Published: August 21, 2025 by: Fox Business
Sentiment: Negative
Customer backlash drove Cracker Barrel's worst five-day stock decline since February following a logo redesign and sweeping restaurant changes.
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Cracker Barrel shares plummet after pushback on new logo, brand refresh
Published: August 21, 2025 by: CNBC
Sentiment: Negative
Shares of Cracker Barrel Old Country Store plummeted roughly 10% after the restaurant unveiled its new logo as part of a larger brand refresh. Cracker Barrel has said the refresh will still maintain the brand's "rich history of country hospitality.
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Cracker Barrel stock crashes 11% after ‘woke Bud Light' moment
Published: August 21, 2025 by: Finbold
Sentiment: Negative
Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) shares plunged nearly 11% on Thursday, dropping $6.47 to $52.55, after the company unveiled a new logo that has sparked heated backlash online.
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Should Value Investors Buy Cracker Barrel Old Country Store (CBRL) Stock?
Published: August 13, 2025 by: Zacks Investment Research
Sentiment: Positive
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
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3 Restaurant Stocks That Keep Soaring Despite Industry Challenges
Published: August 12, 2025 by: Zacks Investment Research
Sentiment: Positive
BJ's Restaurants, Cheesecake Factory and Cracker Barrel are thriving with sales growth, menu innovation and digital strategies despite industry headwinds.
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Cracker Barrel (CBRL) Upgraded to Buy: What Does It Mean for the Stock?
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Positive
Cracker Barrel (CBRL) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).
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Are Retail-Wholesale Stocks Lagging Cracker Barrel Old Country Store (CBRL) This Year?
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Negative
Here is how Cracker Barrel Old Country Store (CBRL) and Sprouts Farmers (SFM) have performed compared to their sector so far this year.
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3 Stocks to Watch on Soaring Restaurant Sales Amid Price Challenges
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive
Restaurant sales hit $98.7B in June as consumer spending stays strong, boosting YUMC, EAT and CBRL outlooks.
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Are Investors Undervaluing Cracker Barrel Old Country Store (CBRL) Right Now?
Published: July 28, 2025 by: Zacks Investment Research
Sentiment: Positive
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
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Cracker Barrel's September Earnings Release Could Be Iffy, But I Expect To Remain Bullish
Published: July 24, 2025 by: Seeking Alpha
Sentiment: Neutral
Hot take bearishness can make a mess for shareholders. Many issues need human time (not machine time) for proper analysis. I wrote about this recently for a biotech.
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Are You Looking for a Top Momentum Pick? Why Cracker Barrel Old Country Store (CBRL) is a Great Choice
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Positive
Does Cracker Barrel Old Country Store (CBRL) have what it takes to be a top stock pick for momentum investors? Let's find out.
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Earnings Estimates Rising for Cracker Barrel (CBRL): Will It Gain?
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Cracker Barrel (CBRL) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.
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3 Soaring Restaurant Stocks Likely to Break Past 52-Week Highs
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Positive
CBRL, RRGB and SHAK are defying restaurant sector headwinds with strong gains, upgrades and near-peak share prices.
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5 Must-Watch Stocks Favored by Brokers as 2H25 Begins
Published: July 01, 2025 by: Zacks Investment Research
Sentiment: Positive
Brokers are bullish on CBRL, BGSF, ARCB, CAH and AN as improving estimates and value metrics signal strength for 2H25.
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Cracker Barrel Old Country Store (CBRL) is a Great Momentum Stock: Should You Buy?
Published: June 23, 2025 by: Zacks Investment Research
Sentiment: Positive
Does Cracker Barrel Old Country Store (CBRL) have what it takes to be a top stock pick for momentum investors? Let's find out.
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Restaurant Stocks Struggle: 3 Companies are Defying the Odds
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Neutral
CBRL, SHAK and WING are sizzling as the restaurant sector cools, with each posting double-digit gains and raising earnings estimates.
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Despite Fast-paced Momentum, Cracker Barrel (CBRL) Is Still a Bargain Stock
Published: June 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Cracker Barrel (CBRL) made it through our 'Fast-Paced Momentum at a Bargain' screen and could be a great choice for investors looking for stocks that have gained strong momentum recently but are still trading at reasonable prices.
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What Makes Cracker Barrel (CBRL) a New Strong Buy Stock
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive
Cracker Barrel (CBRL) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
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Is Cracker Barrel Old Country Store (CBRL) Stock Undervalued Right Now?
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Read More
5 Broker-Favored Stocks to Watch Amid Cooling Inflation
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive
With inflation easing and consumer confidence rebounding, brokers favor stocks like BTSG, ALGT, CVI, ALTG and CBRL.
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Cracker Barrel earnings: CEO says the restaurant is 'well-positioned' in a tough macro backdrop
Published: June 06, 2025 by: Yahoo Finance
Sentiment: Positive
Cracker Barrel stock is rising after the company raised its guidance despite a $5M tariff hit. Julie Felss Masino, Cracker Barrel Old Country Store president and CEO, joins Catalysts host Madison Mills and Yahoo Finance Senior Reporter Brooke DiPalma to break down how the chain is navigating tariffs and shifting consumer behavior.
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Cracker Barrel Q3 Earnings Surpass Estimates, Revenues Miss
Published: June 06, 2025 by: Zacks Investment Research
Sentiment: Positive
CBRL's third-quarter EPS beats earnings estimates but shares tumble 7.2% as weak traffic and macro uncertainty weigh on sentiment.
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About Cracker Barrel Old Country Store, Inc. (CBRL)
- IPO Date 1981-11-05
- Website https://www.crackerbarrel.com
- Industry Restaurants
- CEO Julie Felss Masino
- Employees 77600