Cracker Barrel Old Country Store, Inc. (CBRL)

US — Consumer Cyclical Sector
Peers: BJRI  SG  BLMN  BBW  KRUS  CSV  AXL  CARS  PLOW  LQDT 

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Key Metrics & Ratings

  • symbol CBRL
  • Rev/Share 154.1471
  • Book/Share 19.2368
  • PB 1.4036
  • Debt/Equity 2.981
  • CurrentRatio 0.5146
  • ROIC -7.0601

 

  • MktCap 601254738.0
  • FreeCF/Share 0.6365
  • PFCF 42.3837
  • PE 35.5823
  • Debt/Assets 0.5941
  • DivYield 0.037
  • ROE 0.0372

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 5
  • P/B Score 2
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation CBRL Wells Fargo -- Equal Weight -- $42 Oct. 17, 2025
Upgrade CBRL Truist Hold Buy $51 $55 March 10, 2025
Reiterated CBRL Piper Sandler -- Neutral $46 $58 Dec. 5, 2024

News

Cracker Barrel: I Can't Trust This Story Yet (Rating Downgrade)
CBRL
Published: December 10, 2025 by: Seeking Alpha
Sentiment: Negative

Cracker Barrel Old Country Store, Inc. is downgraded to Sell as turnaround initiatives have failed to deliver, deepening operational uncertainty. CBRL Q1 results were poor: revenue fell 6%, margins collapsed, and adjusted EPS was -$0.74 despite non-recurring costs being excluded. Execution missteps, including food quality inconsistencies and rebranding-driven marketing spend, drove CBRL underperformance and margin pressure.

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image for news Cracker Barrel: I Can't Trust This Story Yet (Rating Downgrade)
Cracker Barrel Stock Sinks After Trimming Annual Sales Outlook
CBRL
Published: December 10, 2025 by: Schaeffers Research
Sentiment: Negative

Cracker Barrel Old Country Store Inc (NASDAQ:CRBL) shares are sinking after the company reported a narrower-than-expected loss of 74 cents per share for the fiscal first-quarter, but missed revenue estimates and slashed its annual sales outlook.

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image for news Cracker Barrel Stock Sinks After Trimming Annual Sales Outlook
Cracker Barrel Is Still Feeling the Effects of Its Rebranding Debacle. Stock Hits Lowest Level Since 2009.
CBRL
Published: December 10, 2025 by: Investopedia
Sentiment: Negative

The fallout continues over Cracker Barrel Old Country Store's (CBRL) ill-fated logo change and restaurant revamp.

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image for news Cracker Barrel Is Still Feeling the Effects of Its Rebranding Debacle. Stock Hits Lowest Level Since 2009.
Cracker Barrel shares drop on Q1 earnings miss, slashed guidance
CBRL
Published: December 10, 2025 by: Proactive Investors
Sentiment: Negative

Cracker Barrel Old Country Store (NASDAQ:CBRL) shares fell 4.5% in early trade on Wednesday after the restaurant chain's first quarter earnings disappointment and it downwardly revised its full-year guidance. For the quarter ended October 31, 2025, the company reported revenue of $797.2 million, missing Wall Street estimates of about $801 million.

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image for news Cracker Barrel shares drop on Q1 earnings miss, slashed guidance
Cracker Barrel Q1 Loss Narrower Than Expected, Revenues Down Y/Y
CBRL
Published: December 10, 2025 by: Zacks Investment Research
Sentiment: Negative

CBRL posts a narrower fiscal first-quarter loss, but lower revenues and tougher traffic trends drive a reduced FY26 outlook.

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image for news Cracker Barrel Q1 Loss Narrower Than Expected, Revenues Down Y/Y
Cracker Barrel's turnaround hits early snags; CEO warns recovery will 'take time' after rebrand fiasco
CBRL
Published: December 10, 2025 by: Fox Business
Sentiment: Negative

Cracker Barrel CEO Julie Masino admitted the company's turnaround is taking longer than expected after summer controversy hurt consumer trust and recovery efforts.

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image for news Cracker Barrel's turnaround hits early snags; CEO warns recovery will 'take time' after rebrand fiasco
5 Things to Know Before the Stock Market Opens
CBRL, GEV, ORCL
Published: December 10, 2025 by: Investopedia
Sentiment: Negative

Stock futures are little changed this morning ahead of the Federal Reserve's decision on interest rates; the central bank is widely expected to lower its key rate, and investors are eager to hear what Fed officials have to say about the outlook for the economy and monetary policy; Tech giant Oracle is due to release quarterly results after the closing bell as the debate over an AI bubble continues; Cracker Barrel's stock is sliding after the restaurant chain reported disappointing sales numbers and a weak outlook; and GE Vernova shares are surging after the power generation company provided a financial …

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image for news 5 Things to Know Before the Stock Market Opens
Cracker Barrel, Grandpa Joe's Add Gardners Candies Amid New Product Rollouts
CBRL
Published: December 08, 2025 by: GlobeNewsWire
Sentiment: Neutral

New Packaging Key to National Expansion Dubai Chocolate Among Latest Treats TYRONE, Pa., Dec. 08, 2025 (GLOBE NEWSWIRE) -- Gardners Candies' national expansion is taking another leap forward as Cracker Barrel Old Country Store prepares to add one of Gardners signature treats.

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image for news Cracker Barrel, Grandpa Joe's Add Gardners Candies Amid New Product Rollouts
CBRL to Post Q1 Earnings: What's in the Cards for the Stock?
CBRL
Published: December 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

Cracker Barrel's Q1 results are likely to reflect weaker traffic, softer retail sales and higher costs, partly offset by menu upgrades and promotional efforts.

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image for news CBRL to Post Q1 Earnings: What's in the Cards for the Stock?
Countdown to Cracker Barrel (CBRL) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS
CBRL
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Cracker Barrel (CBRL) for the quarter ended October 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

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image for news Countdown to Cracker Barrel (CBRL) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS
Biglari Capital Highlights Support of Retail Shareholders Against the CEO
CBRL
Published: November 21, 2025 by: PRNewsWire
Sentiment: Neutral

Majority of retail investors were in favor of firing the CEO SAN ANTONIO , Nov. 21, 2025 /PRNewswire/ -- Biglari Capital Corp. (together with its affiliates, "Biglari Capital") today released the following statement to fellow shareholders of Cracker Barrel Old Country Store, Inc. (the "Company" or "Cracker Barrel") (NASDAQ: CBRL). Cracker Barrel stock declined further after the announcement that Julie Felss-Masino was reelected as CEO.

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image for news Biglari Capital Highlights Support of Retail Shareholders Against the CEO
Cracker Barrel shareholders ax DEI specialist over logo flap, spare CEO
CBRL
Published: November 20, 2025 by: New York Post
Sentiment: Negative

Cracker Barrel shareholders spared CEO Julie Felss Masino after a branding crisis that wiped out hundreds of millions of dollars in value.

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image for news Cracker Barrel shareholders ax DEI specialist over logo flap, spare CEO
Cracker Barrel shareholders vote to keep on CEO after logo redesign controversy
CBRL
Published: November 20, 2025 by: Proactive Investors
Sentiment: Positive

Cracker Barrel Old Country Store (NASDAQ:CBRL) shareholders have shown strong support for CEO Julie Felss Masino after a controversial logo redesign earlier this year sparked public outcry and calls for leadership changes. Preliminary results from the company's annual meeting held on Thursday indicated that investors elected nine of 10 board nominees, including Masino.

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image for news Cracker Barrel shareholders vote to keep on CEO after logo redesign controversy
Cracker Barrel Investors Back CEO After Logo Fiasco, But Drop Director
CBRL
Published: November 20, 2025 by: WSJ
Sentiment: Neutral

Shareholders voted to oust board member Gilbert Dávila; director and CEO had been activist targets.

Read More
image for news Cracker Barrel Investors Back CEO After Logo Fiasco, But Drop Director
Cracker Barrel Shareholders Show Strong Support for the Company's Director Nominees and Bylaw Amendments, Per Preliminary Results
CBRL
Published: November 20, 2025 by: PRNewsWire
Sentiment: Neutral

LEBANON, Tenn. , Nov. 20, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel" or the "Company") (Nasdaq: CBRL) today announced that the preliminary vote count from the Company's proxy solicitor indicates that its shareholders have voted to elect 9 of 10 of the Company's nominees to the Company's Board of Directors (the "Board") at the 2025 Annual Meeting of Shareholders ("Annual Meeting"), including: Julie Masino, Cracker Barrel's Chief Executive Officer, along with independent directors Carl Berquist, Jody Bilney, Stephen Bramlage, John Garratt, Michael Goodwin, Cheryl Henry, Gisel Ruiz, and Darryl "Chip" Wade.

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image for news Cracker Barrel Shareholders Show Strong Support for the Company's Director Nominees and Bylaw Amendments, Per Preliminary Results
Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco
CBRL
Published: November 10, 2025 by: New York Post
Sentiment: Negative

Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist, at the annual shareholder meeting on Nov. 20 – slamming his “faulty” board-level marketing expertise.

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image for news Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco
Egan-Jones Recommends Leadership Change at Cracker Barrel: To Vote AGAINST the Election of Five Incumbent Directors, Including CEO Julie Masino
CBRL
Published: November 07, 2025 by: PRNewsWire
Sentiment: Neutral

Egan-Jones Recommends Cracker Barrel Shareholders Vote AGAINST the Election of CEO Julie Masino, Chairman Carl Berquist, and Directors Gilbert Dávila, t, Gisel Ruiz and Darryl Wade Egan-Jones Recognizes Urgent Need for Leadership Change Given Cracker Barrel's Lagging TSR, Financial Underperformance, Operational Challenges, and Management and Strategy Execution Failures The Proxy Advisor Warns that Cracker Barrel Faces a Classic "Death Spiral" Emphasizing that Time is of the Essence to Reverse Course Biglari Capital Urges Shareholders to Join Its Efforts in Voting AGAINST the Election of Certain Cracker Barrel Directors on the GOLD proxy card at the Upcoming Annual Meeting SAN ANTONIO …

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image for news Egan-Jones Recommends Leadership Change at Cracker Barrel: To Vote AGAINST the Election of Five Incumbent Directors, Including CEO Julie Masino
Analysts Estimate Cracker Barrel Old Country Store (CBRL) to Report a Decline in Earnings: What to Look Out for
CBRL
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Negative

Cracker Barrel (CBRL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Analysts Estimate Cracker Barrel Old Country Store (CBRL) to Report a Decline in Earnings: What to Look Out for
Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
CBRL
Published: October 07, 2025 by: Benzinga
Sentiment: Negative

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.

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image for news Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
Cracker Barrel Streamlines Structure to Drive Long-Term Growth
CBRL
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

CBRL revamps its leadership and structure to restore its nostalgic charm and drive growth after a challenging year.

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image for news Cracker Barrel Streamlines Structure to Drive Long-Term Growth
Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
CBRL
Published: October 03, 2025 by: Investopedia
Sentiment: Neutral

Cracker Barrel isn't done shaking things up.

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image for news Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
CBRL
Published: October 03, 2025 by: Investopedia
Sentiment: Neutral

Cracker Barrel isn't done shaking things up.

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image for news Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
CBRL
Published: October 02, 2025 by: New York Post
Sentiment: Negative

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

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image for news Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
CBRL
Published: September 19, 2025 by: Fox Business
Sentiment: Negative

Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.

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image for news Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
Cracker Barrel Must Inspire More Confidence After Rebrand Fail
CBRL
Published: September 18, 2025 by: Forbes
Sentiment: Negative

Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024.

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image for news Cracker Barrel Must Inspire More Confidence After Rebrand Fail
Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
CBRL
Published: September 18, 2025 by: Investopedia
Sentiment: Neutral

A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.

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image for news Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
CBRL
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Negative

CBRL's Q4 results show an earnings miss but a revenue beat, with shares sliding nearly 10% due to weak traffic and macro headwinds.

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image for news Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor
CBRL
Published: September 18, 2025 by: WSJ
Sentiment: Negative

Sardar Biglari's eighth proxy battle waged at Cracker Barrel follows the branding uproar at the restaurant chain.

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image for news Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor
Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
CBRL
Published: September 18, 2025 by: Fast Company
Sentiment: Negative

Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August.

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image for news Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
Top Stock Movers Now: Intel, Nvidia, CrowdStrike, Cracker Barrel, and More
CBRL, CRWD, INTC, NVDA
Published: September 18, 2025 by: Investopedia
Sentiment: Positive

Tech stocks surged in recent trading, pushing the Dow, S&P 500, and Nasdaq to record highs.

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image for news Top Stock Movers Now: Intel, Nvidia, CrowdStrike, Cracker Barrel, and More

About Cracker Barrel Old Country Store, Inc. (CBRL)

  • IPO Date 1981-11-05
  • Website https://www.crackerbarrel.com
  • Industry Restaurants
  • CEO Julie Felss Masino
  • Employees 77600

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. The company's Cracker Barrel stores consist of a restaurant with a gift shop. Its restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. The company's gift shops comprise various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, cookware, and various other gift items, as well as various candies, preserves, and other food items. As of September 15, 2021, it operated 664 Cracker Barrel stores in 45 states. The company was founded in 1969 and is headquartered in Lebanon, Tennessee.