Cracker Barrel Old Country Store, Inc. (CBRL)

US — Consumer Cyclical Sector
Peers: BJRI  SG  BLMN  BBW  KRUS  CSV  AXL  CARS  PLOW  LQDT 

Automate Your Wheel Strategy on CBRL

With Tiblio's Option Bot, you can configure your own wheel strategy including CBRL - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol CBRL
  • Rev/Share 156.4482
  • Book/Share 20.7339
  • PB 1.3919
  • Debt/Equity 2.555
  • CurrentRatio 0.5005
  • ROIC 0.0438

 

  • MktCap 642674509.0
  • FreeCF/Share 2.6835
  • PFCF 10.7552
  • PE 13.8562
  • Debt/Assets 0.4864
  • DivYield 0.0347
  • ROE 0.1012

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 5
  • P/B Score 2
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation CBRL Wells Fargo -- Equal Weight -- $42 Oct. 17, 2025
Upgrade CBRL Truist Hold Buy $51 $55 March 10, 2025
Reiterated CBRL Piper Sandler -- Neutral $46 $58 Dec. 5, 2024

News

Countdown to Cracker Barrel (CBRL) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS
CBRL
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Neutral

Evaluate the expected performance of Cracker Barrel (CBRL) for the quarter ended October 2025, looking beyond the conventional Wall Street top-and-bottom-line estimates and examining some of its key metrics for better insight.

Read More
image for news Countdown to Cracker Barrel (CBRL) Q1 Earnings: A Look at Estimates Beyond Revenue and EPS
Biglari Capital Highlights Support of Retail Shareholders Against the CEO
CBRL
Published: November 21, 2025 by: PRNewsWire
Sentiment: Neutral

Majority of retail investors were in favor of firing the CEO SAN ANTONIO , Nov. 21, 2025 /PRNewswire/ -- Biglari Capital Corp. (together with its affiliates, "Biglari Capital") today released the following statement to fellow shareholders of Cracker Barrel Old Country Store, Inc. (the "Company" or "Cracker Barrel") (NASDAQ: CBRL). Cracker Barrel stock declined further after the announcement that Julie Felss-Masino was reelected as CEO.

Read More
image for news Biglari Capital Highlights Support of Retail Shareholders Against the CEO
Cracker Barrel shareholders ax DEI specialist over logo flap, spare CEO
CBRL
Published: November 20, 2025 by: New York Post
Sentiment: Negative

Cracker Barrel shareholders spared CEO Julie Felss Masino after a branding crisis that wiped out hundreds of millions of dollars in value.

Read More
image for news Cracker Barrel shareholders ax DEI specialist over logo flap, spare CEO
Cracker Barrel shareholders vote to keep on CEO after logo redesign controversy
CBRL
Published: November 20, 2025 by: Proactive Investors
Sentiment: Positive

Cracker Barrel Old Country Store (NASDAQ:CBRL) shareholders have shown strong support for CEO Julie Felss Masino after a controversial logo redesign earlier this year sparked public outcry and calls for leadership changes. Preliminary results from the company's annual meeting held on Thursday indicated that investors elected nine of 10 board nominees, including Masino.

Read More
image for news Cracker Barrel shareholders vote to keep on CEO after logo redesign controversy
Cracker Barrel Investors Back CEO After Logo Fiasco, But Drop Director
CBRL
Published: November 20, 2025 by: WSJ
Sentiment: Neutral

Shareholders voted to oust board member Gilbert Dávila; director and CEO had been activist targets.

Read More
image for news Cracker Barrel Investors Back CEO After Logo Fiasco, But Drop Director
Cracker Barrel Shareholders Show Strong Support for the Company's Director Nominees and Bylaw Amendments, Per Preliminary Results
CBRL
Published: November 20, 2025 by: PRNewsWire
Sentiment: Neutral

LEBANON, Tenn. , Nov. 20, 2025 /PRNewswire/ -- Cracker Barrel Old Country Store, Inc. ("Cracker Barrel" or the "Company") (Nasdaq: CBRL) today announced that the preliminary vote count from the Company's proxy solicitor indicates that its shareholders have voted to elect 9 of 10 of the Company's nominees to the Company's Board of Directors (the "Board") at the 2025 Annual Meeting of Shareholders ("Annual Meeting"), including: Julie Masino, Cracker Barrel's Chief Executive Officer, along with independent directors Carl Berquist, Jody Bilney, Stephen Bramlage, John Garratt, Michael Goodwin, Cheryl Henry, Gisel Ruiz, and Darryl "Chip" Wade.

Read More
image for news Cracker Barrel Shareholders Show Strong Support for the Company's Director Nominees and Bylaw Amendments, Per Preliminary Results
Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco
CBRL
Published: November 10, 2025 by: New York Post
Sentiment: Negative

Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist, at the annual shareholder meeting on Nov. 20 – slamming his “faulty” board-level marketing expertise.

Read More
image for news Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco
Egan-Jones Recommends Leadership Change at Cracker Barrel: To Vote AGAINST the Election of Five Incumbent Directors, Including CEO Julie Masino
CBRL
Published: November 07, 2025 by: PRNewsWire
Sentiment: Neutral

Egan-Jones Recommends Cracker Barrel Shareholders Vote AGAINST the Election of CEO Julie Masino, Chairman Carl Berquist, and Directors Gilbert Dávila, t, Gisel Ruiz and Darryl Wade Egan-Jones Recognizes Urgent Need for Leadership Change Given Cracker Barrel's Lagging TSR, Financial Underperformance, Operational Challenges, and Management and Strategy Execution Failures The Proxy Advisor Warns that Cracker Barrel Faces a Classic "Death Spiral" Emphasizing that Time is of the Essence to Reverse Course Biglari Capital Urges Shareholders to Join Its Efforts in Voting AGAINST the Election of Certain Cracker Barrel Directors on the GOLD proxy card at the Upcoming Annual Meeting SAN ANTONIO …

Read More
image for news Egan-Jones Recommends Leadership Change at Cracker Barrel: To Vote AGAINST the Election of Five Incumbent Directors, Including CEO Julie Masino
Analysts Estimate Cracker Barrel Old Country Store (CBRL) to Report a Decline in Earnings: What to Look Out for
CBRL
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Negative

Cracker Barrel (CBRL) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Read More
image for news Analysts Estimate Cracker Barrel Old Country Store (CBRL) to Report a Decline in Earnings: What to Look Out for
Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
CBRL
Published: October 07, 2025 by: Benzinga
Sentiment: Negative

Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.

Read More
image for news Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
Cracker Barrel Streamlines Structure to Drive Long-Term Growth
CBRL
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

CBRL revamps its leadership and structure to restore its nostalgic charm and drive growth after a challenging year.

Read More
image for news Cracker Barrel Streamlines Structure to Drive Long-Term Growth
Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
CBRL
Published: October 03, 2025 by: Investopedia
Sentiment: Neutral

Cracker Barrel isn't done shaking things up.

Read More
image for news Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
CBRL
Published: October 03, 2025 by: Investopedia
Sentiment: Neutral

Cracker Barrel isn't done shaking things up.

Read More
image for news Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
CBRL
Published: October 02, 2025 by: New York Post
Sentiment: Negative

Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.

Read More
image for news Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
CBRL
Published: September 19, 2025 by: Fox Business
Sentiment: Negative

Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.

Read More
image for news Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
Cracker Barrel Must Inspire More Confidence After Rebrand Fail
CBRL
Published: September 18, 2025 by: Forbes
Sentiment: Negative

Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024.

Read More
image for news Cracker Barrel Must Inspire More Confidence After Rebrand Fail
Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
CBRL
Published: September 18, 2025 by: Investopedia
Sentiment: Neutral

A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.

Read More
image for news Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
CBRL
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Negative

CBRL's Q4 results show an earnings miss but a revenue beat, with shares sliding nearly 10% due to weak traffic and macro headwinds.

Read More
image for news Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor
CBRL
Published: September 18, 2025 by: WSJ
Sentiment: Negative

Sardar Biglari's eighth proxy battle waged at Cracker Barrel follows the branding uproar at the restaurant chain.

Read More
image for news Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor
Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
CBRL
Published: September 18, 2025 by: Fast Company
Sentiment: Negative

Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August.

Read More
image for news Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
Top Stock Movers Now: Intel, Nvidia, CrowdStrike, Cracker Barrel, and More
CBRL, CRWD, INTC, NVDA
Published: September 18, 2025 by: Investopedia
Sentiment: Positive

Tech stocks surged in recent trading, pushing the Dow, S&P 500, and Nasdaq to record highs.

Read More
image for news Top Stock Movers Now: Intel, Nvidia, CrowdStrike, Cracker Barrel, and More
Cracker Barrel warns of lower traffic since new logo backlash
CBRL
Published: September 18, 2025 by: Proactive Investors
Sentiment: Negative

Cracker Barrel Old Country Store (NASDAQ:CBRL) shares moved lower as the restaurant chain warned of lower traffic and reduced revenue for fiscal 2026 following backlash over its abandoned logo rebranding. The company is reverting to its original logo and more traditional interiors at four restaurants where it had rolled out a more modern layout after facing criticism, including from US President Donald Trump.

Read More
image for news Cracker Barrel warns of lower traffic since new logo backlash
Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook
CBRL
Published: September 18, 2025 by: Investopedia
Sentiment: Negative

Cracker Barrel Old Country Store (CBRL) shares fell Thursday as the blowback from the restaurant chain's location updates and logo change hit its results and guidance.

Read More
image for news Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook
Cramer's Mad Dash: Cracker Barrel
CBRL
Published: September 18, 2025 by: CNBC Television
Sentiment: Neutral

Jim Cramer breaks down why he's keeping an eye on shares of Cracker Barrel.

Read More
image for news Cramer's Mad Dash: Cracker Barrel
Cracker Barrel to report earnings for the first time since $700M rebrand failure
CBRL
Published: September 17, 2025 by: Fox Business
Sentiment: Negative

When the restaurant chain reports earnings on Wednesday, investors will get a fresh look at how the company is faring following a failed summer rebrand.

Read More
image for news Cracker Barrel to report earnings for the first time since $700M rebrand failure
Stock Market Today: S&P 500, Nasdaq Futures Dip Ahead Of FOMC Decision On Interest Rates—General Mills, New Fortress, Cracker Barrel In Focus
CBRL, IVV, SPLG, SPXL, SPY, SSO, UPRO, VOO
Published: September 17, 2025 by: Benzinga
Sentiment: Neutral

U.S. stock futures were swinging on Wednesday following Tuesday's negative moves. Futures of major benchmark indices were mixed.

Read More
image for news Stock Market Today: S&P 500, Nasdaq Futures Dip Ahead Of FOMC Decision On Interest Rates—General Mills, New Fortress, Cracker Barrel In Focus
Cracker Barrel Gears Up for Q4 Earnings: Things to Keep in Mind
CBRL
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive

CBRL gears up to report fourth-quarter earnings. Menu innovation, AI-driven rewards and tariff headwinds are likely to shape results.

Read More
image for news Cracker Barrel Gears Up for Q4 Earnings: Things to Keep in Mind
Countdown to Cracker Barrel (CBRL) Q4 Earnings: A Look at Estimates Beyond Revenue and EPS
CBRL
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Besides Wall Street's top-and-bottom-line estimates for Cracker Barrel (CBRL), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended July 2025.

Read More
image for news Countdown to Cracker Barrel (CBRL) Q4 Earnings: A Look at Estimates Beyond Revenue and EPS
Cracker Barrel halts restaurants remodeling after customer complaints
CBRL
Published: September 10, 2025 by: Proactive Investors
Sentiment: Negative

Cracker Barrel Old Country Store (NASDAQ:CBRL) announced on Tuesday it has stopped the remodeling of its restaurants following backlash from many long-time customers. The Tennessee-based restaurant chain noted that just four of its 660 restaurants had been remodeled as part of a test for the brand.

Read More
image for news Cracker Barrel halts restaurants remodeling after customer complaints
Cracker Barrel is halting remodels. An analyst now sees even ‘less visibility' on the path forward.
CBRL
Published: September 09, 2025 by: Market Watch
Sentiment: Negative

After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store Inc. on Tuesday said it was suspending its remodels, a move one analyst said clouded the path forward for the restaurant chain.

Read More
image for news Cracker Barrel is halting remodels. An analyst now sees even ‘less visibility' on the path forward.

About Cracker Barrel Old Country Store, Inc. (CBRL)

  • IPO Date 1981-11-05
  • Website https://www.crackerbarrel.com
  • Industry Restaurants
  • CEO Julie Felss Masino
  • Employees 77600

Cracker Barrel Old Country Store, Inc. develops and operates the Cracker Barrel Old Country Store concept in the United States. The company's Cracker Barrel stores consist of a restaurant with a gift shop. Its restaurants serve breakfast, lunch, and dinner, as well as dine-in, pick-up, and delivery services. The company's gift shops comprise various decorative and functional items, such as rocking chairs, seasonal gifts, apparel, toys, cookware, and various other gift items, as well as various candies, preserves, and other food items. As of September 15, 2021, it operated 664 Cracker Barrel stores in 45 states. The company was founded in 1969 and is headquartered in Lebanon, Tennessee.