Cracker Barrel Old Country Store, Inc. (CBRL)
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- symbol CBRL
- Rev/Share 156.4482
- Book/Share 20.7339
- PB 1.7271
- Debt/Equity 2.555
- CurrentRatio 0.5005
- ROIC 0.0438
- MktCap 797441932.0
- FreeCF/Share 2.6835
- PFCF 13.3452
- PE 17.193
- Debt/Assets 0.4864
- DivYield 0.0279
- ROE 0.1012
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 2
- DCF Score 5
- P/B Score 2
- D/E Score 1
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Initiation | CBRL | Wells Fargo | -- | Equal Weight | -- | $42 | Oct. 17, 2025 |
| Upgrade | CBRL | Truist | Hold | Buy | $51 | $55 | March 10, 2025 |
| Reiterated | CBRL | Piper Sandler | -- | Neutral | $46 | $58 | Dec. 5, 2024 |
News
Cracker Barrel Visits Slumped 10% After Logo Change: Can The Damage Be Undone?
Published: October 07, 2025 by: Benzinga
Sentiment: Negative
Restaurant company Cracker Barrel Old Country Store Inc (NASDAQ:CBRL) made national headlines for changing its logo and upsetting fans and non-fans alike. The company's decision led to store traffic declines that will impact the next quarterly earnings report.
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Cracker Barrel Streamlines Structure to Drive Long-Term Growth
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive
CBRL revamps its leadership and structure to restore its nostalgic charm and drive growth after a challenging year.
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Cracker Barrel Isn't Done Shaking Things Up as It Looks to Recover From a Rough 2025
Published: October 03, 2025 by: Investopedia
Sentiment: Neutral
Cracker Barrel isn't done shaking things up.
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Cracker Barrel Isn't Done Shaking Thinks Up as It Looks to Recover From a Rough 2025
Published: October 03, 2025 by: Investopedia
Sentiment: Neutral
Cracker Barrel isn't done shaking things up.
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Cracker Barrel ends partnership with consulting firm behind logo change after intense backlash
Published: October 02, 2025 by: New York Post
Sentiment: Negative
Cracker Barrel is ending its partnership with Prophet, the consulting firm behind its failed rebrand.
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Steak 'n Shake owner's fight to remove Cracker Barrel CEO just intensified
Published: September 19, 2025 by: Fox Business
Sentiment: Negative
Biglari Capital urges shareholders to vote against Cracker Barrel's CEO after brand refresh backlash, with Steak 'n Shake posting 'Fire the CEO' billboard campaign.
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Cracker Barrel Must Inspire More Confidence After Rebrand Fail
Published: September 18, 2025 by: Forbes
Sentiment: Negative
Cracker Barrel should have left well enough alone. In the first earnings call after its catastrophic rebrand, which triggered an immediate customer backlash and forced a sheepish reversal, the company reported a 5.4% increase in comparable store restaurant sales and a 4.4% revenue gain in fourth quarter 2025, adjusting for the 53rd week in 2024.
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Cracker Barrel Needs to Get People Coming Back. Here's How It's Trying to Do That.
Published: September 18, 2025 by: Investopedia
Sentiment: Neutral
A hotly debated rebrand has depressed sales at Cracker Barrel since mid-August. The restaurant chain is trying to move on.
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Cracker Barrel Q4 Earnings Miss Estimates, Revenues Beat, Stock Down
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Negative
CBRL's Q4 results show an earnings miss but a revenue beat, with shares sliding nearly 10% due to weak traffic and macro headwinds.
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Cracker Barrel Targeted With Proxy Fight By Steak 'n Shake Investor
Published: September 18, 2025 by: WSJ
Sentiment: Negative
Sardar Biglari's eighth proxy battle waged at Cracker Barrel follows the branding uproar at the restaurant chain.
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Cracker Barrel CEO Julie Masino addresses logo controversy again; stock price drops after earnings
Published: September 18, 2025 by: Fast Company
Sentiment: Negative
Cracker Barrel reported earnings Wednesday for the first time since the company ignited a cultural firestorm by revealing a modern rebrand of its old-timey logo in August.
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Top Stock Movers Now: Intel, Nvidia, CrowdStrike, Cracker Barrel, and More
Published: September 18, 2025 by: Investopedia
Sentiment: Positive
Tech stocks surged in recent trading, pushing the Dow, S&P 500, and Nasdaq to record highs.
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Cracker Barrel warns of lower traffic since new logo backlash
Published: September 18, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store (NASDAQ:CBRL) shares moved lower as the restaurant chain warned of lower traffic and reduced revenue for fiscal 2026 following backlash over its abandoned logo rebranding. The company is reverting to its original logo and more traditional interiors at four restaurants where it had rolled out a more modern layout after facing criticism, including from US President Donald Trump.
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Logo, Restaurant Change Backlash Hurt Cracker Barrel's Profit, Outlook
Published: September 18, 2025 by: Investopedia
Sentiment: Negative
Cracker Barrel Old Country Store (CBRL) shares fell Thursday as the blowback from the restaurant chain's location updates and logo change hit its results and guidance.
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Cramer's Mad Dash: Cracker Barrel
Published: September 18, 2025 by: CNBC Television
Sentiment: Neutral
Jim Cramer breaks down why he's keeping an eye on shares of Cracker Barrel.
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Cracker Barrel to report earnings for the first time since $700M rebrand failure
Published: September 17, 2025 by: Fox Business
Sentiment: Negative
When the restaurant chain reports earnings on Wednesday, investors will get a fresh look at how the company is faring following a failed summer rebrand.
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Stock Market Today: S&P 500, Nasdaq Futures Dip Ahead Of FOMC Decision On Interest Rates—General Mills, New Fortress, Cracker Barrel In Focus
Published: September 17, 2025 by: Benzinga
Sentiment: Neutral
U.S. stock futures were swinging on Wednesday following Tuesday's negative moves. Futures of major benchmark indices were mixed.
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Cracker Barrel Gears Up for Q4 Earnings: Things to Keep in Mind
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive
CBRL gears up to report fourth-quarter earnings. Menu innovation, AI-driven rewards and tariff headwinds are likely to shape results.
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Countdown to Cracker Barrel (CBRL) Q4 Earnings: A Look at Estimates Beyond Revenue and EPS
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Besides Wall Street's top-and-bottom-line estimates for Cracker Barrel (CBRL), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended July 2025.
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Cracker Barrel halts restaurants remodeling after customer complaints
Published: September 10, 2025 by: Proactive Investors
Sentiment: Negative
Cracker Barrel Old Country Store (NASDAQ:CBRL) announced on Tuesday it has stopped the remodeling of its restaurants following backlash from many long-time customers. The Tennessee-based restaurant chain noted that just four of its 660 restaurants had been remodeled as part of a test for the brand.
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Cracker Barrel is halting remodels. An analyst now sees even ‘less visibility' on the path forward.
Published: September 09, 2025 by: Market Watch
Sentiment: Negative
After abandoning a refreshed logo last month in response to anger from conservatives, Cracker Barrel Old Country Store Inc. on Tuesday said it was suspending its remodels, a move one analyst said clouded the path forward for the restaurant chain.
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Cracker Barrel is pausing its restaurant renovations after backlash to its rebrand and new logo
Published: September 09, 2025 by: Business Insider
Sentiment: Negative
Cracker Barrel is halting plans to renovate more of its restaurants, it said on Tuesday. The chain had renovated some of its locations with lighter-colored walls and fewer antiques.
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Cracker Barrel suspends restaurant remodels after logo controversy
Published: September 09, 2025 by: CNBC
Sentiment: Negative
Cracker Barrel's "Old Country Store" look is here to stay, the company announced, in the latest walkback of its rebranding initiative.
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Cracker Barrel Folds To Backlash Again—Abandons Restaurant Remodelings After Nixing New Logo
Published: September 09, 2025 by: Forbes
Sentiment: Negative
Cracker Barrel said in a message to shareholders last year it would embark on a brand refresh to “return Cracker Barrel to growth and profitability,” one part of which was to remodel its restaurants. The Wall Street Journal reported in May the remodeling plan was part of an effort to reach new, younger diners, as Cracker Barrel's core demographic of over-65 diners had been slow to return to dining after the pandemic.
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Cracker Barrel Halts Restaurant Remodels After Backlash
Published: September 09, 2025 by: WSJ
Sentiment: Negative
The chain is halting remodeling plans that called for decluttering and removing much of the home-spun decor that adorned its restaurants after receiving pushback from customers.
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Cracker Barrel execs earned failing grade for pay, performance from proxy advisory firm last year
Published: September 04, 2025 by: Fox Business
Sentiment: Negative
Cracker Barrel's executive leadership received a failing grade for pay and performance from proxy advisory firm Glass Lewis last year before the failed logo rebrand.
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Cracker Barrel suffers sales slump after ‘woke' logo backlash: ‘Dead for a week'
Published: September 03, 2025 by: New York Post
Sentiment: Negative
Shares in Cracker Barrel have cratered about 10% since the new logo was revealed and brand perception has soured.
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Cracker Barrel's (CBRL) "Bruise or Break:" Importance of Brand Identity
Published: September 01, 2025 by: Schwab Network
Sentiment: Neutral
Adam Horlock says the Cracker Barrel (CBRL) sell-off and subsequent rebound was about more than changing and unchanging the logo — it's about brand identity. He talks about where the company went wrong and the lessons Cracker Barrel can take away from the story that garnered national attention.
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Nvidia earnings reaction from Wall Street analysts, Cracker Barrel's issues, how to trade options
Published: August 28, 2025 by: Yahoo Finance
Sentiment: Neutral
Here are just some of the stories covered on Market Catalysts for Thursday, August 28. Two top Wall Street analysts join the show to discuss Nvidia's second quarter results.
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Cracker Barrel's rebrand reversal follows financial struggles
Published: August 27, 2025 by: Fox Business
Sentiment: Negative
Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.
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About Cracker Barrel Old Country Store, Inc. (CBRL)
- IPO Date 1981-11-05
- Website https://www.crackerbarrel.com
- Industry Restaurants
- CEO Julie Felss Masino
- Employees 77600