Zebra Technologies Corporation (ZBRA)

US — Technology Sector
Peers: DT  FN  LOGI  FTV  KSPI  BSY  ENTG  GEN  OKTA  QBTS 

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Key Metrics & Ratings

  • symbol ZBRA
  • Rev/Share 102.307
  • Book/Share 72.9485
  • PB 3.691
  • Debt/Equity 0.6202
  • CurrentRatio 1.607
  • ROIC 0.092

 

  • MktCap 13640270159.0
  • FreeCF/Share 15.4191
  • PFCF 17.2226
  • PE 27.0118
  • Debt/Assets 0.2881
  • DivYield 0
  • ROE 0.1405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 2
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation ZBRA Barclays -- Overweight -- $375 Oct. 8, 2025
Upgrade ZBRA BNP Paribas Exane Neutral Outperform -- $408 July 10, 2025
Initiation ZBRA Citigroup -- Neutral -- $430 Jan. 14, 2025

News

RFID4U and Zebra Technologies Announce Joint Webinar: "Enabling RFID for All Retail: Affordable Solutions for Mid-Sized Brand Owners and Retailers"
ZBRA
Published: February 11, 2025 by: PRNewsWire
Sentiment: Neutral

Webinar features insights from CITY Furniture on their successful RFID implementation CONCORD, Calif. , Feb. 11, 2025 /PRNewswire/ -- RFID4U , a global leader in RFID and IoT solutions, and Zebra Technologies Corporation , a global leader in digitizing and automating frontline workflows, announce a joint webinar: " Enabling RFID for All Retail: Affordable Solutions for Mid-Sized Brand Owners and Retailers.

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image for news RFID4U and Zebra Technologies Announce Joint Webinar: "Enabling RFID for All Retail: Affordable Solutions for Mid-Sized Brand Owners and Retailers"

About Zebra Technologies Corporation (ZBRA)

  • IPO Date 1991-08-15
  • Website https://www.zebra.com
  • Industry Communication Equipment
  • CEO William J. Burns
  • Employees 9900

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.