Zebra Technologies Corporation (ZBRA)

US — Technology Sector
Peers: DT  FN  LOGI  FTV  KSPI  BSY  ENTG  GEN  OKTA  QBTS 

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Key Metrics & Ratings

  • symbol ZBRA
  • Rev/Share 102.307
  • Book/Share 72.9485
  • PB 3.691
  • Debt/Equity 0.6202
  • CurrentRatio 1.607
  • ROIC 0.092

 

  • MktCap 13640270159.0
  • FreeCF/Share 15.4191
  • PFCF 17.2226
  • PE 27.0118
  • Debt/Assets 0.2881
  • DivYield 0
  • ROE 0.1405

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 2
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation ZBRA Barclays -- Overweight -- $375 Oct. 8, 2025
Upgrade ZBRA BNP Paribas Exane Neutral Outperform -- $408 July 10, 2025
Initiation ZBRA Citigroup -- Neutral -- $430 Jan. 14, 2025

News

3 Stocks Flashing Buy Signals With $8.5 Billion in Buybacks
CARR, MSCI, ZBRA
Published: November 03, 2025 by: MarketBeat
Sentiment: Neutral

After experiencing share price weakness, three notable companies have announced major stock buyback programs, indicating that they believe the current weakness is not a risk, but rather an opportunity to create long-term shareholder value.

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image for news 3 Stocks Flashing Buy Signals With $8.5 Billion in Buybacks
Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)
ZBRA
Published: October 29, 2025 by: Seeking Alpha
Sentiment: Positive

Zebra Technologies Corporation delivered strong Q3 '25 results, driven by retail, eCommerce, and healthcare, and guided for flat organic growth in Q4 '25. The Elo Touch Solutions acquisition expands ZBRA's addressable market by $8B, creating a vertically integrated offering in retail for POS & self-service kiosk technology. Despite near-term margin headwinds from tariffs and supply chain shifts, ZBRA's long-term strategy and AI-driven product refresh cycles support durable growth.

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image for news Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)
Is Zebra Technologies Stock A Buy Now?
ZBRA
Published: October 29, 2025 by: Forbes
Sentiment: Neutral

Zebra Technologies (ZBRA) has found itself back on investors' radar after a sharp post-earnings pullback brought the stock to a key technical support zone. Despite beating expectations and raising guidance, shares have slid nearly 30% this year as the market questions the pace of recovery across its core automation and enterprise mobility segments.

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image for news Is Zebra Technologies Stock A Buy Now?
Zebra Technologies Q3 Earnings & Revenues Top Estimates, 25' View Up
ZBRA
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA tops Q3 estimates with double-digit earnings growth and raises its full-year outlook on strong demand.

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image for news Zebra Technologies Q3 Earnings & Revenues Top Estimates, 25' View Up
Zebra Technologies Corporation (ZBRA) Q3 2025 Earnings Call Transcript
ZBRA
Published: October 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (NASDAQ:ZBRA ) Q3 2025 Earnings Call October 28, 2025 8:30 AM EDT Company Participants Michael Steele - Vice President of Investor Relations William Burns - CEO & Director Nathan Winters - Chief Financial Officer Conference Call Participants Andrew Buscaglia - BNP Paribas Exane, Research Division Piyush Avasthy - Citigroup Inc., Research Division Damian Karas - UBS Investment Bank, Research Division Thomas Moll - Stephens Inc., Research Division Keith Housum - Northcoast Research Partners, LLC Jamie Cook - Truist Securities, Inc., Research Division Joseph Giordano - TD Cowen, Research Division Robert Mason - Robert W. Baird & Co. …

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image for news Zebra Technologies Corporation (ZBRA) Q3 2025 Earnings Call Transcript
Zebra Technologies to Report Q3 Earnings: What's in the Offing?
ZBRA
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Neutral

ZBRA is set to post Q3 results, with gains in mobility and tracking offset by higher costs and FX headwinds.

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image for news Zebra Technologies to Report Q3 Earnings: What's in the Offing?
Zebra Technologies to Release Third Quarter Results on Oct. 28
ZBRA
Published: September 30, 2025 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its third quarter 2025 financial results on Tuesday morning, Oct. 28, 2025. The company will also host a conference call to discuss these results on the same day at 7:30 a.m. CT (8:30 a.m. ET). To access the live webcast of the presentation, visit the events section of the company's website at investors.zebra.co.

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image for news Zebra Technologies to Release Third Quarter Results on Oct. 28
Zebra (ZBRA) Upgraded to Strong Buy: What Does It Mean for the Stock?
ZBRA
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra (ZBRA) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

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image for news Zebra (ZBRA) Upgraded to Strong Buy: What Does It Mean for the Stock?
Here's Why Investing in Zebra Technologies Stock Makes Sense
ZBRA
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA gains momentum with segment growth, strategic acquisitions and strong shareholder returns.

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image for news Here's Why Investing in Zebra Technologies Stock Makes Sense
Will Zebra (ZBRA) Gain on Rising Earnings Estimates?
ZBRA
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra Technologies (ZBRA) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

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image for news Will Zebra (ZBRA) Gain on Rising Earnings Estimates?
Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
ZBRA
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
Zebra Technologies Corporation (ZBRA) Q2 2025 Earnings Call Transcript
ZBRA
Published: August 05, 2025 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (NASDAQ:ZBRA ) Q2 2025 Earnings Conference Call August 5, 2025 8:30 AM ET Company Participants Michael A. Steele - Vice President of Investor Relations Nathan Andrew Winters - Chief Financial Officer William J.

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image for news Zebra Technologies Corporation (ZBRA) Q2 2025 Earnings Call Transcript
Zebra Technologies Q2 Earnings & Revenues Top Estimates, Rise Y/Y
ZBRA
Published: August 05, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA tops Q2 estimates and raises its 2025 earnings outlook, fueled by strong segment growth and solid revenue gains.

Read More
image for news Zebra Technologies Q2 Earnings & Revenues Top Estimates, Rise Y/Y
Zebra Technologies to Report Q2 Earnings: What's in the Offing?
ZBRA
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA's Q2 results are likely to show 5% revenue growth as RFID, mobile computing and retail software demand drive segment gains.

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image for news Zebra Technologies to Report Q2 Earnings: What's in the Offing?
Here's Why Investors Should Consider Buying Zebra Technologies Now
ZBRA
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA shares surge 44.6% in three months as strong segment growth, acquisitions and solid cash flow fuel bullish investor sentiment.

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image for news Here's Why Investors Should Consider Buying Zebra Technologies Now
Zebra Technologies to Release Second Quarter Results on Aug. 5
ZBRA
Published: July 08, 2025 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, will report its second quarter 2025 financial results on Tuesday morning, Aug. 5, 2025. The company will also host a conference call to discuss these results on the same day at 7:30 a.m. CT (8:30 a.m. ET). To access the live webcast of the presentation, visit the events section of the company's website at investors.zebra.com. The webcast will be a.

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image for news Zebra Technologies to Release Second Quarter Results on Aug. 5
Reasons Why You Should Avoid Betting on Zebra Technologies Now
ZBRA
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Negative

ZBRA faces rising costs, mounting debt and forex pressures, dimming investor sentiment despite industry-aligned stock moves.

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image for news Reasons Why You Should Avoid Betting on Zebra Technologies Now
Zebra Technologies Unveils EM45 Android-Based Enterprise Mobile Computer
ZBRA
Published: June 18, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA introduces EM45 Enterprise Mobile with AI power, dual profiles and a 25-hour battery to boost frontline workforce productivity.

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image for news Zebra Technologies Unveils EM45 Android-Based Enterprise Mobile Computer
Zebra (ZBRA) Up 16.2% Since Last Earnings Report: Can It Continue?
ZBRA
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra (ZBRA) reported earnings 30 days ago. What's next for the stock?

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image for news Zebra (ZBRA) Up 16.2% Since Last Earnings Report: Can It Continue?
Zebra Technologies Showcases New Intelligent Automation Solutions at Automate 2025
ZBRA
Published: May 12, 2025 by: Business Wire
Sentiment: Neutral

DETROIT--(BUSINESS WIRE)--Zebra Technologies Corporation, a global leader in digitizing and automating frontline workflows, today announced that it is presenting its newest solutions to advance intelligent automation across manufacturing and warehouse operations. Zebra's portfolio is being showcased in Booth 3207 at Automate 2025 on May 12-15 at Detroit's Huntington Place. “Visibility is the first step to transformation, and the adoption of AI and intelligent automation enables manufacturers an.

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image for news Zebra Technologies Showcases New Intelligent Automation Solutions at Automate 2025
Zebra Technologies to Present at Investor Conferences
ZBRA
Published: May 09, 2025 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced that the company will present at three investor conferences: Wed., May 21 at 8:35 a.m. U.S. eastern time at the Wolfe Research 18th Annual Global Transportation & Industrials Conference in New York; Fri., May 30 at 10:00 a.m. U.S. eastern time at the Bernstein 41st Annual Strategic Decisions Conference in New York; and Wed., Ju.

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image for news Zebra Technologies to Present at Investor Conferences
Zebra Technologies Announces First-Quarter 2025 Results
ZBRA
Published: April 29, 2025 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA #earnings--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced results for the first quarter ended March 29, 2025. “We delivered first quarter sales and earnings results above the high end of our outlook, reflecting strong demand, supported by our team's excellent execution," said Bill Burns, Chief Executive Officer of Zebra Technologies. "Demand trends have continued to be positive into the s.

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image for news Zebra Technologies Announces First-Quarter 2025 Results
Zebra Technologies Gears Up to Post Q1 Earnings: What's in Store?
ZBRA
Published: April 24, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA's Q1 results are likely to benefit from the solid demand for mobile computing products and data capture solutions. High costs and expenses are likely to hurt its bottom-line results.

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image for news Zebra Technologies Gears Up to Post Q1 Earnings: What's in Store?
Here's Why Investors Should Avoid Zebra Technologies for Now
ZBRA
Published: April 01, 2025 by: Zacks Investment Research
Sentiment: Negative

Increasing costs and high debt levels are weighing on ZBRA. Unfavorable foreign currency movement is an added concern.

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image for news Here's Why Investors Should Avoid Zebra Technologies for Now
Zebra Technologies Acquires Photoneo & Boosts Product Portfolio
ZBRA
Published: March 04, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA's acquisition of Photoneo is set to strengthen its product offerings and boost its position in the 3D machine vision solutions industry.

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image for news Zebra Technologies Acquires Photoneo & Boosts Product Portfolio
Zebra Technologies Corporation (ZBRA) Q4 2024 Earnings Call Transcript
ZBRA
Published: February 13, 2025 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (NASDAQ:ZBRA ) Q4 2024 Earnings Call Transcript February 12, 2025 8:30 AM ET Company Participants Mike Steele - Vice President, Investor Relations Bill Burns - Chief Executive Officer Nathan Winters - Chief Financial Officer Conference Call Participants Srikar Venjamuri - UBS Tommy Moll - Stephens Joe Giordano - TD Cowen Piyush Avasthy - Citi Research Brian Drab - William Blair Meta Marshall - Morgan Stanley Keith Housum - Northcoast Research Guy Hardwick - Freedom Capital Markets Brad Hewitt - Wolfe Research Melissa Shreve - Barclays Chris Grenga - Needham Rob Jamieson - Cowen & Company Operator Good …

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image for news Zebra Technologies Corporation (ZBRA) Q4 2024 Earnings Call Transcript
Zebra Technologies Q4 Earnings & Revenues Top Estimates, Rise Y/Y
ZBRA
Published: February 13, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA's fourth-quarter 2024 revenues surge 32.2% year over year, driven by strength in the Asset Intelligence & Tracking and Enterprise Visibility & Mobility segments.

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image for news Zebra Technologies Q4 Earnings & Revenues Top Estimates, Rise Y/Y
Zebra Technologies (ZBRA) Tops Q4 Earnings and Revenue Estimates
ZBRA
Published: February 13, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra Technologies (ZBRA) came out with quarterly earnings of $4 per share, beating the Zacks Consensus Estimate of $3.95 per share. This compares to earnings of $1.71 per share a year ago.

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image for news Zebra Technologies (ZBRA) Tops Q4 Earnings and Revenue Estimates
Zebra Technologies' 2025 forecast hit by tariffs uncertainty; shares drop
ZBRA
Published: February 13, 2025 by: Reuters
Sentiment: Negative

Barcode scanner-maker Zebra Technologies forecast full-year 2025 revenue growth below Wall Street estimates on Thursday due to the effects of U.S. trade restrictions, sending the company's shares sliding 9% in premarket trading.

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image for news Zebra Technologies' 2025 forecast hit by tariffs uncertainty; shares drop
Zebra Technologies Gears Up For Q4 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts
ZBRA
Published: February 13, 2025 by: Benzinga
Sentiment: Positive

Zebra Technologies Corporation ZBRA will release its fourth-quarter financial results, before the opening bell, on Thursday, Feb. 13, 2025.

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image for news Zebra Technologies Gears Up For Q4 Print; Here Are The Recent Forecast Changes From Wall Street's Most Accurate Analysts

About Zebra Technologies Corporation (ZBRA)

  • IPO Date 1991-08-15
  • Website https://www.zebra.com
  • Industry Communication Equipment
  • CEO William J. Burns
  • Employees 9900

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.