
Zebra (ZBRA) reported earnings 30 days ago. What's next for the stock?
Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking, and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification, and specialty printing, principally in the manufacturing, supply chain, retail, healthcare, and government sectors.
| Revenue (TTM) | $5.85B |
| Gross Profit (TTM) | $2.90B |
| EBITDA | $1.18B |
| Operating Margin | 21.30% |
| Return on Equity | 15.30% |
| Return on Assets | 7.32% |
| Revenue/Share (TTM) | $118.30 |
| Book Value | $72.48 |
| Price-to-Book | 4.93 |
| Price-to-Sales (TTM) | 2.94 |
| EV/Revenue | 3.374 |
| EV/EBITDA | 18.70 |
| Quarterly Earnings Growth (YoY) | 121.50% |
| Quarterly Revenue Growth (YoY) | 20.40% |
| Shares Outstanding | $47.31M |
| Float | $46.87M |
| % Insiders | 0.85% |
| % Institutions | 105.91% |
Volatility is currently contracting

Zebra (ZBRA) reported earnings 30 days ago. What's next for the stock?

CRCT, PBI, ALNT, ZBRA and MNTK have been added to the Zacks Rank #1 (Strong Buy) List on September 3, 2026.

ZBRA is gaining from broad business strength, Elo acquisition benefits, rising cash flow and a solid 2026 sales outlook.

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Zebra Technologies (ZBRA) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

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Caterpillar, Mercury General, and Zebra Technologies each posted impressive Q2 results that could warrant a closer look from investors seeking quality additions to their portfolios.

I rate Zebra a Buy after a record second quarter because the pricing mechanism the bear case depended on has now been tested in a live quarter. Roughly two-thirds of the margin expansion came from a $73 million tariff recovery, but stripping it out entirely still leaves the operational beat intact. At $368.99, the market implies about $20.50 of 2027 earnings, below the $21.00 midpoint already guided for 2026, so growth is not being priced.

Zebra Technologies Inc. (ZBRA) is upgraded from Hold to Strong Buy after Q2 removed the key obstacles behind my previous caution: weak asymmetry, limited catalysts, and an unclear growth narrative. The headline beat was only part of the story. Organic sales grew 9.2%, adjusted EPS reached $6.35, and management raised full-year guidance for sales, margins, earnings, and free cash flow. The most important read-through is that demand is running ahead of available supply. Pricing power, AI-enabled devices, machine vision, and frontline automation now support a more durable earnings story.
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