Zebra Technologies Corporation is an American company that manufactures and sells marking, tracking, and computer printing technologies. Its products include thermal barcode label and receipt printers, RFID smart label printers/encoders/fixed & handheld readers/antennas, and card and kiosk printers that are used for barcode labeling, personal identification, and specialty printing, principally in the manufacturing, supply chain, retail, healthcare, and government sectors.
| Revenue (TTM) | $5.85B |
| Gross Profit (TTM) | $2.90B |
| EBITDA | $1.18B |
| Operating Margin | 21.30% |
| Return on Equity | 15.30% |
| Return on Assets | 7.32% |
| Revenue/Share (TTM) | $118.30 |
| Book Value | $71.72 |
| Price-to-Book | 5.18 |
| Price-to-Sales (TTM) | 3.02 |
| EV/Revenue | 3.522 |
| EV/EBITDA | 19.52 |
| Quarterly Earnings Growth (YoY) | 121.50% |
| Quarterly Revenue Growth (YoY) | 20.40% |
| Shares Outstanding | $47.63M |
| Float | $46.86M |
| % Insiders | 0.85% |
| % Institutions | 105.93% |
Volatility is currently expanding
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Zebra Technologies (ZBRA) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.
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Caterpillar, Mercury General, and Zebra Technologies each posted impressive Q2 results that could warrant a closer look from investors seeking quality additions to their portfolios.
I rate Zebra a Buy after a record second quarter because the pricing mechanism the bear case depended on has now been tested in a live quarter. Roughly two-thirds of the margin expansion came from a $73 million tariff recovery, but stripping it out entirely still leaves the operational beat intact. At $368.99, the market implies about $20.50 of 2027 earnings, below the $21.00 midpoint already guided for 2026, so growth is not being priced.
Zebra Technologies Inc. (ZBRA) is upgraded from Hold to Strong Buy after Q2 removed the key obstacles behind my previous caution: weak asymmetry, limited catalysts, and an unclear growth narrative. The headline beat was only part of the story. Organic sales grew 9.2%, adjusted EPS reached $6.35, and management raised full-year guidance for sales, margins, earnings, and free cash flow. The most important read-through is that demand is running ahead of available supply. Pricing power, AI-enabled devices, machine vision, and frontline automation now support a more durable earnings story.
Zebra Technologies Corporation (ZBRA) Q2 2026 Earnings Call Transcript
Zebra Technologies NASDAQ: ZBRA reported record second-quarter results, with sales growth across its major segments and regions, stronger profitability and a higher full-year outlook. Management said demand for the company's portfolio of frontline automation, data capture, mobile computing, RFID, machine vision and AI-enabled solutions remained broad-based, although memory-component availability continued to constrain some potential sales.
Zebra Technologies tops second-quarter earnings and revenue estimates as broad-based growth and acquisitions fuel sales, prompting higher full-year 2026 guidance.
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