Zebra Technologies Corporation (ZBRA)

US — Technology Sector
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Key Metrics & Ratings

  • symbol ZBRA
  • Rev/Share 107.1491
  • Book/Share 71.2474
  • PB 3.5848
  • Debt/Equity 0.7848
  • CurrentRatio 0.9698
  • ROIC 0.0863

 

  • MktCap 12939131898.0
  • FreeCF/Share 16.5013
  • PFCF 15.5706
  • PE 30.6978
  • Debt/Assets 0.3312
  • DivYield 0
  • ROE 0.115

 

  • Rating B-
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 2
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation ZBRA Barclays -- Overweight -- $375 Oct. 8, 2025
Upgrade ZBRA BNP Paribas Exane Neutral Outperform -- $408 July 10, 2025
Initiation ZBRA Citigroup -- Neutral -- $430 Jan. 14, 2025

News

Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
ZBRA
Published: February 20, 2026 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
Can Zebra (ZBRA) Climb 38.01% to Reach the Level Wall Street Analysts Expect?
ZBRA
Published: February 19, 2026 by: Zacks Investment Research
Sentiment: Positive

The average of price targets set by Wall Street analysts indicates a potential upside of 38% in Zebra (ZBRA). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

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image for news Can Zebra (ZBRA) Climb 38.01% to Reach the Level Wall Street Analysts Expect?
Zebra Technologies (ZBRA) is a Top-Ranked Growth Stock: Should You Buy?
ZBRA
Published: February 19, 2026 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

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image for news Zebra Technologies (ZBRA) is a Top-Ranked Growth Stock: Should You Buy?
Zebra Technologies Corporation (ZBRA) Presents at Citi's Global Industrial Tech & Mobility Conference 2026 Transcript
ZBRA
Published: February 17, 2026 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (ZBRA) Presents at Citi's Global Industrial Tech & Mobility Conference 2026 Transcript

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image for news Zebra Technologies Corporation (ZBRA) Presents at Citi's Global Industrial Tech & Mobility Conference 2026 Transcript
Zebra Technologies Q4 Earnings Miss Estimates, Increase Y/Y
ZBRA
Published: February 12, 2026 by: Zacks Investment Research
Sentiment: Negative

ZBRA posts Q4 revenue growth and strong segment gains, but earnings missed estimates as expenses climbed and cash levels declined.

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image for news Zebra Technologies Q4 Earnings Miss Estimates, Increase Y/Y
Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript
ZBRA
Published: February 12, 2026 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript

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image for news Zebra Technologies Corporation (ZBRA) Q4 2025 Earnings Call Transcript
Zebra Technologies to Present at the Citi Global Industrial Tech & Mobility Conference
ZBRA
Published: February 10, 2026 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, today announced that the company will present at the Citi Global Industrial Tech & Mobility Conference in Miami, on Tues., Feb. 17 at 8:00 a.m. U.S. eastern time. To listen to the live webcast of the presentation, please visit the Events section of the company's website at investors.zebra.com, where it will also be arch.

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image for news Zebra Technologies to Present at the Citi Global Industrial Tech & Mobility Conference
Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions
ZBRA
Published: January 09, 2026 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will showcase its latest AI-driven hardware, software, and services at NRF 2026: Retail's Big Show. Zebra's solutions will be featured in Booth #3303 from Jan. 11–13, 2026 at the Jacob K. Javits Convention Center in New York City. As retailers navigate a competitive landscape, they face growing pressures to meet rising cons.

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image for news Zebra Technologies Empowers Retail Frontline Operations with Advanced AI-Powered Solutions
Why Zebra Technologies Stock Could Be Your Next Buy?
ZBRA
Published: January 02, 2026 by: Forbes
Sentiment: Positive

Zebra Technologies (ZBRA) could be an attractive buy, supported by strong cash generation, solid fundamentals, and a compelling valuation. The company provides mission-critical automation solutions—such as barcode scanners, RFID systems, mobile computers, and workflow software—that help enterprises track inventory, manage assets, and boost frontline productivity.

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image for news Why Zebra Technologies Stock Could Be Your Next Buy?
Zebra Technologies: Deep Value And Positive Market Outlook
ZBRA
Published: December 23, 2025 by: Seeking Alpha
Sentiment: Positive

We believe Zebra Technologies is deeply undervalued after a 36% stock decline despite robust fundamentals. Zebra's expanding distributor network and channel partner programs have strengthened global reach and driven revenue growth, especially through top three distributors. Favorable macro trends in healthcare and retail, coupled with accelerating RFID adoption, position the company for sustained growth in its core AIDC market.

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image for news Zebra Technologies: Deep Value And Positive Market Outlook
Why Is Zebra (ZBRA) Down 7.5% Since Last Earnings Report?
ZBRA
Published: November 27, 2025 by: Zacks Investment Research
Sentiment: Negative

Zebra (ZBRA) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is Zebra (ZBRA) Down 7.5% Since Last Earnings Report?
3 Stocks Flashing Buy Signals With $8.5 Billion in Buybacks
CARR, MSCI, ZBRA
Published: November 03, 2025 by: MarketBeat
Sentiment: Neutral

After experiencing share price weakness, three notable companies have announced major stock buyback programs, indicating that they believe the current weakness is not a risk, but rather an opportunity to create long-term shareholder value.

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image for news 3 Stocks Flashing Buy Signals With $8.5 Billion in Buybacks
Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)
ZBRA
Published: October 29, 2025 by: Seeking Alpha
Sentiment: Positive

Zebra Technologies Corporation delivered strong Q3 '25 results, driven by retail, eCommerce, and healthcare, and guided for flat organic growth in Q4 '25. The Elo Touch Solutions acquisition expands ZBRA's addressable market by $8B, creating a vertically integrated offering in retail for POS & self-service kiosk technology. Despite near-term margin headwinds from tariffs and supply chain shifts, ZBRA's long-term strategy and AI-driven product refresh cycles support durable growth.

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image for news Zebra Technologies May Be A 2026 Growth Story (Rating Upgrade)
Is Zebra Technologies Stock A Buy Now?
ZBRA
Published: October 29, 2025 by: Forbes
Sentiment: Neutral

Zebra Technologies (ZBRA) has found itself back on investors' radar after a sharp post-earnings pullback brought the stock to a key technical support zone. Despite beating expectations and raising guidance, shares have slid nearly 30% this year as the market questions the pace of recovery across its core automation and enterprise mobility segments.

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image for news Is Zebra Technologies Stock A Buy Now?
Zebra Technologies Q3 Earnings & Revenues Top Estimates, 25' View Up
ZBRA
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA tops Q3 estimates with double-digit earnings growth and raises its full-year outlook on strong demand.

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image for news Zebra Technologies Q3 Earnings & Revenues Top Estimates, 25' View Up
Zebra Technologies Corporation (ZBRA) Q3 2025 Earnings Call Transcript
ZBRA
Published: October 28, 2025 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (NASDAQ:ZBRA ) Q3 2025 Earnings Call October 28, 2025 8:30 AM EDT Company Participants Michael Steele - Vice President of Investor Relations William Burns - CEO & Director Nathan Winters - Chief Financial Officer Conference Call Participants Andrew Buscaglia - BNP Paribas Exane, Research Division Piyush Avasthy - Citigroup Inc., Research Division Damian Karas - UBS Investment Bank, Research Division Thomas Moll - Stephens Inc., Research Division Keith Housum - Northcoast Research Partners, LLC Jamie Cook - Truist Securities, Inc., Research Division Joseph Giordano - TD Cowen, Research Division Robert Mason - Robert W. Baird & Co. …

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image for news Zebra Technologies Corporation (ZBRA) Q3 2025 Earnings Call Transcript
Zebra Technologies to Report Q3 Earnings: What's in the Offing?
ZBRA
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Neutral

ZBRA is set to post Q3 results, with gains in mobility and tracking offset by higher costs and FX headwinds.

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image for news Zebra Technologies to Report Q3 Earnings: What's in the Offing?
Zebra Technologies to Release Third Quarter Results on Oct. 28
ZBRA
Published: September 30, 2025 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating workflows to deliver intelligent operations, will report its third quarter 2025 financial results on Tuesday morning, Oct. 28, 2025. The company will also host a conference call to discuss these results on the same day at 7:30 a.m. CT (8:30 a.m. ET). To access the live webcast of the presentation, visit the events section of the company's website at investors.zebra.co.

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image for news Zebra Technologies to Release Third Quarter Results on Oct. 28
Zebra (ZBRA) Upgraded to Strong Buy: What Does It Mean for the Stock?
ZBRA
Published: September 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra (ZBRA) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

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image for news Zebra (ZBRA) Upgraded to Strong Buy: What Does It Mean for the Stock?
Here's Why Investing in Zebra Technologies Stock Makes Sense
ZBRA
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA gains momentum with segment growth, strategic acquisitions and strong shareholder returns.

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image for news Here's Why Investing in Zebra Technologies Stock Makes Sense
Will Zebra (ZBRA) Gain on Rising Earnings Estimates?
ZBRA
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra Technologies (ZBRA) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

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image for news Will Zebra (ZBRA) Gain on Rising Earnings Estimates?
Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
ZBRA
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.

Read More
image for news Here's Why Zebra Technologies (ZBRA) is a Strong Momentum Stock
Zebra Technologies Corporation (ZBRA) Q2 2025 Earnings Call Transcript
ZBRA
Published: August 05, 2025 by: Seeking Alpha
Sentiment: Neutral

Zebra Technologies Corporation (NASDAQ:ZBRA ) Q2 2025 Earnings Conference Call August 5, 2025 8:30 AM ET Company Participants Michael A. Steele - Vice President of Investor Relations Nathan Andrew Winters - Chief Financial Officer William J.

Read More
image for news Zebra Technologies Corporation (ZBRA) Q2 2025 Earnings Call Transcript
Zebra Technologies Q2 Earnings & Revenues Top Estimates, Rise Y/Y
ZBRA
Published: August 05, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA tops Q2 estimates and raises its 2025 earnings outlook, fueled by strong segment growth and solid revenue gains.

Read More
image for news Zebra Technologies Q2 Earnings & Revenues Top Estimates, Rise Y/Y
Zebra Technologies to Report Q2 Earnings: What's in the Offing?
ZBRA
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA's Q2 results are likely to show 5% revenue growth as RFID, mobile computing and retail software demand drive segment gains.

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image for news Zebra Technologies to Report Q2 Earnings: What's in the Offing?
Here's Why Investors Should Consider Buying Zebra Technologies Now
ZBRA
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA shares surge 44.6% in three months as strong segment growth, acquisitions and solid cash flow fuel bullish investor sentiment.

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image for news Here's Why Investors Should Consider Buying Zebra Technologies Now
Zebra Technologies to Release Second Quarter Results on Aug. 5
ZBRA
Published: July 08, 2025 by: Business Wire
Sentiment: Neutral

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)---- $ZBRA--Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, will report its second quarter 2025 financial results on Tuesday morning, Aug. 5, 2025. The company will also host a conference call to discuss these results on the same day at 7:30 a.m. CT (8:30 a.m. ET). To access the live webcast of the presentation, visit the events section of the company's website at investors.zebra.com. The webcast will be a.

Read More
image for news Zebra Technologies to Release Second Quarter Results on Aug. 5
Reasons Why You Should Avoid Betting on Zebra Technologies Now
ZBRA
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Negative

ZBRA faces rising costs, mounting debt and forex pressures, dimming investor sentiment despite industry-aligned stock moves.

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image for news Reasons Why You Should Avoid Betting on Zebra Technologies Now
Zebra Technologies Unveils EM45 Android-Based Enterprise Mobile Computer
ZBRA
Published: June 18, 2025 by: Zacks Investment Research
Sentiment: Positive

ZBRA introduces EM45 Enterprise Mobile with AI power, dual profiles and a 25-hour battery to boost frontline workforce productivity.

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image for news Zebra Technologies Unveils EM45 Android-Based Enterprise Mobile Computer
Zebra (ZBRA) Up 16.2% Since Last Earnings Report: Can It Continue?
ZBRA
Published: May 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Zebra (ZBRA) reported earnings 30 days ago. What's next for the stock?

Read More
image for news Zebra (ZBRA) Up 16.2% Since Last Earnings Report: Can It Continue?

About Zebra Technologies Corporation (ZBRA)

  • IPO Date 1991-08-15
  • Website https://www.zebra.com
  • Industry Communication Equipment
  • CEO William J. Burns
  • Employees 9900

Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers, which produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers, which produce images which are used for personal identification, access control, and financial transactions; RFID printers that encode data into passive RFID transponders; accessories and options for our printers, including vehicle mounts and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; real-time location systems and services; and tags, sensors, exciters, middleware software, and application software; as well as physical inventory management solutions, and rugged tablets and enterprise-grade mobile computing products and accessories. In addition, the company offers barcode scanners, image capture devices, and RFID readers; and workforce management solutions, workflow execution and task management solutions, and prescriptive analytics solutions, as well as communications and collaboration solutions. It also provides services, including maintenance, technical support, repair, managed and professional services; as well as cloud-based software subscriptions and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.