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Start Your Free Trial NowKey Metrics & Ratings
- symbol SNAP
- Rev/Share 3.5002
- Book/Share 1.3463
- PB 3.8029
- Debt/Equity 0.2863
- CurrentRatio 3.5628
- ROIC -0.0803
- MktCap 8647433216.0
- FreeCF/Share 0.258
- PFCF 19.7796
- PE -18.8416
- Debt/Assets 0.0851
- DivYield 0
- ROE -0.2072
- Rating C
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | SNAP | Stifel | Sell | Hold | -- | $5.5 | Feb. 6, 2026 |
| Upgrade | SNAP | BofA Securities | Neutral | Buy | -- | $10 | Feb. 5, 2026 |
| Initiation | SNAP | BNP Paribas Exane | -- | Underperform | -- | $8 | Jan. 14, 2026 |
| Upgrade | SNAP | Arete | Sell | Neutral | -- | -- | Nov. 18, 2025 |
| Downgrade | SNAP | New Street | Buy | Neutral | -- | -- | Oct. 28, 2025 |
| Downgrade | SNAP | Stifel | Hold | Sell | -- | $6.5 | Oct. 24, 2025 |
| Initiation | SNAP | Mizuho | -- | Neutral | -- | $9 | Sept. 30, 2025 |
| Downgrade | SNAP | Citizens JMP | Mkt Outperform | Market Perform | -- | -- | Aug. 6, 2025 |
| Downgrade | SNAP | Guggenheim | Buy | Neutral | -- | -- | Feb. 11, 2025 |
| Reiterated | SNAP | Barclays | -- | Overweight | -- | -- | Feb. 5, 2025 |
News
Snap CEO: Snapchat is not the same as Instagram and TikTok
Published: February 05, 2026 by: CNBC Television
Sentiment: Neutral
Snap CEO Evan Spiegel addresses social media bans for teenagers under 16 that have been announced in countries like Spain and Australia during an interview on CNBC saying, "A blanket ban [of Snapchat] could actually be quite harmful to young people."
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Snap's Snapback Moment Is Coming
Published: February 04, 2026 by: Seeking Alpha
Sentiment: Positive
Snap is finally transitioning from a structurally unprofitable social media platform into a diversified, monetizable ecosystem with multiple high-margin revenue streams and clear operating leverage. The Perplexity partnership unlocks monetization of Snap's most engaged surface for the first time, while the Specs spin-off removes a major valuation overhang and clarifies the profitability of the core. With revenue diversification accelerating, margins inflecting, and valuation still deeply discounted versus peers, I believe SNAP is positioned for a powerful multi-year snapback.
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Is Snap Stock A Value Play?
Published: February 03, 2026 by: Forbes
Sentiment: Negative
In less than a month, Snap Inc. (SNAP) has seen its share price tumble 24.2%, falling from $8.79 on January 6, 2026, to its current level of $6.66. While "buying the dip" is a staple strategy for high-quality stocks with proven rebound histories, the data for SNAP suggests a more cautious approach.
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Curious about Snap (SNAP) Q4 Performance? Explore Wall Street Estimates for Key Metrics
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Positive
Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Snap (SNAP), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended December 2025.
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SNAP Gears Up to Report Q4 Earnings: What's in Store for the Stock?
Published: January 28, 2026 by: Zacks Investment Research
Sentiment: Positive
SNAP heads into its Q4 earnings report with ad momentum, growing subscriptions and regulatory headwinds shaping expectations for the stock.
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Snapchat settles to avoid social media addiction trial
Published: January 21, 2026 by: TechXplore
Sentiment: Negative
Snapchat on Wednesday confirmed it made a deal to avoid a US civil trial accusing it, along with Meta, TikTok, and YouTube, of addicting young people to social media.
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Snapchat: Perplexity Partnership Is Why I Refuse To Sell
Published: January 02, 2026 by: Seeking Alpha
Sentiment: Positive
Snapchat remains undervalued, trading at just 2x forward sales versus peers, despite lagging in GAAP profitability and user growth. SNAP's partnership with Perplexity, set to deliver $400 million in 2026, could catalyze margin expansion and accelerate top-line growth. Adjusted EBITDA outperformed guidance, but flat North America and Europe user growth and expected Q4 DAU declines highlight ongoing platform challenges.
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Wall Street Bulls to Roar Again in 2026: 3 Beaten-Down Stock Picks
Published: January 02, 2026 by: Zacks Investment Research
Sentiment: Positive
Beaten-down stocks like MRVL, PCG and SNAP could rebound in 2026 as AI spending, rate-cut hopes and solid U.S. fundamentals keep Wall Street bulls optimistic.
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Snap (SNAP) Stock Dips While Market Gains: Key Facts
Published: December 23, 2025 by: Zacks Investment Research
Sentiment: Neutral
Snap (SNAP) reached $7.81 at the closing of the latest trading day, reflecting a -1.64% change compared to its last close.
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3 Beaten-Down Stocks Ready for a Turnaround in 2026
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive
Three beaten-down names, Lennar, Marvell and Snap, are down over 20% in 2025, but identifiable catalysts could set up a rebound as 2026 approaches.
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Buy 5 AI Laggards of 2025 to Tap Their Growth Potential in 2026
Published: December 09, 2025 by: Zacks Investment Research
Sentiment: Positive
MRVL, TEAM, ADBE, WDAY and SNAP are five AI laggards with strong growth forecasts and rising earnings estimates for a 2026 rebound.
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Russia blocks Snapchat, RIA reports
Published: December 04, 2025 by: Reuters
Sentiment: Neutral
Russia has blocked access to Snapchat, state-run news agency RIA reported on Thursday, citing the country's communications regulator, Roskomnadzor.
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Wall Street Analysts See a 30.75% Upside in Snap (SNAP): Can the Stock Really Move This High?
Published: November 28, 2025 by: Zacks Investment Research
Sentiment: Positive
The mean of analysts' price targets for Snap (SNAP) points to a 30.8% upside in the stock. While this highly sought-after metric has not proven reasonably effective, strong agreement among analysts in raising earnings estimates does indicate an upside in the stock.
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Snapchat rolls out ‘Topic Chats' for public conversations
Published: November 18, 2025 by: TechCrunch
Sentiment: Positive
After primarily focusing on private conversations since its founding, Snapchat is embracing public conversations with a new “Topic Chats” feature. The social network says the feature lets users chat about what's happening in the world and across various communities, from Formula 1 to the reality TV show “Below Deck.
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Unlocking Snap (SNAP) International Revenues: Trends, Surprises, and Prospects
Published: November 17, 2025 by: Zacks Investment Research
Sentiment: Neutral
Examine the evolution of Snap's (SNAP) overseas revenue trends and their effects on Wall Street's forecasts and the stock's prospects.
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Snap: This Perplexity Rally Will Fade, As User Growth Is Still Slow
Published: November 06, 2025 by: Seeking Alpha
Sentiment: Positive
Snap surged post-earnings on a $400 million AI partnership with Perplexity AI, despite weak user growth and ARPU trends. The Perplexity deal provides near-term revenue upside, but SNAP's long-term success hinges on reigniting North American user growth. Q3 results showed sluggish global DAU growth, flatlining in North America, and ARPU compression, highlighting fundamental business challenges.
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RDDT vs. SNAP: Which Social Media Stock Has More Upside Ahead?
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive
Reddit's surging ad revenues, rising user engagement, and expanding search-led features position it ahead of Snapchat in the social media growth race.
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Top Stock Movers Now: DoorDash, Datadog, Snap, and More
Published: November 06, 2025 by: Investopedia
Sentiment: Negative
Major U.S. equities indexes slid Thursday afternoon, led by tech stocks after a flurry of earnings reports and as worries about an AI bubble resurfaced. The Dow, S&P 500, and Nasdaq all lost ground.
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SNAP Earnings Meet Estimates in Q3, Revenues Increase Y/Y
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive
SNAP's Q3 loss meets estimates as revenues rise 10% Y/Y, fueled by gains in subscriptions and global ad impressions.
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Snap Says $400 Million Perplexity Deal Is First Step in Building Out Its AI Platform
Published: November 06, 2025 by: PYMNTS
Sentiment: Positive
Perplexity will pay Snap $400 million over one year to integrate its artificial intelligence-powered answer engine into Snapchat.
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Conversational AI Is Coming to Snapchat. The Company's Stock Is Soaring Today.
Published: November 06, 2025 by: Investopedia
Sentiment: Positive
Snap shares soared some 12% on Thursday after the owner of the Snapchat social media platform posted better-than-expected results and guidance on user growth and spending.
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Snap Stock Eyes Best Day Since April After Earnings
Published: November 06, 2025 by: Schaeffers Research
Sentiment: Positive
Snap Inc (NYSE:SNAP) stock is soaring this morning, up 16% at $8.47 after the Snapchat parent posted a third-quarter revenue beat and revealed a deal with Perplexity AI worth $400 million.
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Is Snapchat getting its mojo back? Snap stock soars on Perplexity deal and strong forecast
Published: November 06, 2025 by: Fast Company
Sentiment: Positive
There was a moment when Snapchat looked like it was destined to be a relic in social media history, losing users and missing its own revenue forecasts.
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Countdown to Snap (SNAP) Q3 Earnings: A Look at Estimates Beyond Revenue and EPS
Published: November 04, 2025 by: Zacks Investment Research
Sentiment: Neutral
Get a deeper insight into the potential performance of Snap (SNAP) for the quarter ended September 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.
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Market Breadth & Mega Cap Earnings Back Rally, Watch WMT as SNAP Benefit Barometer
Published: October 31, 2025 by: Schwab Network
Sentiment: Positive
Kevin Green helps investors digest the big market moves that are closing out a massive week on Wall Street. He says expanding market breadth adds fuel to the rally that started from Amazon (AMZN) and Apple's (AAPL) blockbuster earnings.
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Alphabet vs. Snap: Which Digital Advertising Stock Has an Edge?
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Negative
GOOGL's AI-powered Search and YouTube dominance fuel growth, while SNAP battles user retention and mounting competition risks.
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Snap Q3 Earnings Preview: Growth Doesn't Equal Income
Published: October 23, 2025 by: Seeking Alpha
Sentiment: Negative
Snap Inc. continues to grow its user base, but monetization and profitability remain significant challenges for the company. SNAP's ARPU and margins are declining, with most user growth coming from less lucrative regions, raising concerns about long-term value creation. Despite some innovation in sponsored content and subscription growth, SNAP's cost structure and ad revenue trends point to ongoing financial struggles.
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SNAP FINAL DEADLINE REMINDER: Bragar Eagel & Squire, P.C. Urges Snap, Inc. Investors to Contact the Firm Before the October 20th Deadline in the Filed Class Action Lawsuit
Published: October 20, 2025 by: GlobeNewsWire
Sentiment: Neutral
Bragar Eagel & Squire, P.C. Litigation Partner Brandon Walker Encourages Investors Who Suffered Losses In Snap (SNAP) To Contact Him Directly To Discuss Their Options If you purchased or acquired securities in Snap between April 29, 2025, to August 5, 2025 and would like to discuss your legal rights, call Bragar Eagel & Squire partner Brandon Walker or Marion Passmore directly at (212) 355-4648.
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Deadline Soon: Snap Inc. (SNAP) Shareholders Who Lost Money Urged To Contact The Law Offices of Frank R. Cruz About Securities Fraud Lawsuit
Published: October 17, 2025 by: Business Wire
Sentiment: Neutral
LOS ANGELES--(BUSINESS WIRE)--The Law Offices of Frank R. Cruz reminds investors of the upcoming October 20, 2025 deadline to participate as a lead plaintiff in the securities fraud class action lawsuit filed on behalf of investors who acquired Snap Inc. (“Snap” or the “Company”) (NYSE: SNAP) securities between April 29, 2025 and August 5, 2025, inclusive (the “Class Period”). IF YOU ARE AN INVESTOR WHO LOST MONEY ON SNAP INC. (SNAP), CLICK HERE TO PARTICIPATE IN THE SECURITIES FRAUD LAWSUIT. W.
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SNAP INVESTOR ALERT: Bronstein, Gewirtz & Grossman LLC Announces that Snap Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
Published: October 16, 2025 by: GlobeNewsWire
Sentiment: Neutral
NEW YORK, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Attorney Advertising--Bronstein, Gewirtz & Grossman, LLC, a nationally recognized law firm, notifies investors that a class action lawsuit has been filed against Snap Inc. (“Snap” or “the Company”) (NYSE: SNAP) and certain of its officers.
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About Snap Inc. (SNAP)
- IPO Date 2017-03-02
- Website https://www.snap.com
- Industry Internet Content & Information
- CEO Evan T. Spiegel
- Employees 5061