Snap Inc. (SNAP)

US — Communication Services Sector
Peers: TWLO  FVRR  SPOT  BIDU  PINS  GOOGL  META  GOOG 

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Key Metrics & Ratings

  • symbol SNAP
  • Rev/Share 3.3663
  • Book/Share 1.2355
  • PB 5.706
  • Debt/Equity 2.0257
  • CurrentRatio 3.884
  • ROIC -0.1092

 

  • MktCap 11913302015.0
  • FreeCF/Share 0.2343
  • PFCF 30.3618
  • PE -21.6139
  • Debt/Assets 0.5666
  • DivYield 0
  • ROE -0.2417

 

  • Rating D+
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 1
  • P/B Score 1
  • D/E Score 1

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Downgrade SNAP Citizens JMP Mkt Outperform Market Perform -- -- Aug. 6, 2025
Downgrade SNAP Guggenheim Buy Neutral -- -- Feb. 11, 2025
Reiterated SNAP Barclays -- Overweight -- -- Feb. 5, 2025
Downgrade SNAP Wells Fargo Overweight Equal Weight $15 $11 Feb. 5, 2025
Upgrade SNAP JMP Securities Market Perform Mkt Outperform -- $17 Oct. 23, 2024
Initiation SNAP B. Riley Securities -- Neutral -- $11 Sept. 20, 2024
Initiation SNAP Cantor Fitzgerald -- Neutral -- $8 Sept. 5, 2024

News

Snap Inc. Investors: Please contact the Portnoy Law Firm to recover your losses. October 20, 2025 Deadline to file Lead Plaintiff Motion
SNAP
Published: August 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

Investors can contact the law firm at no cost to learn more about recovering their losses

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image for news Snap Inc. Investors: Please contact the Portnoy Law Firm to recover your losses. October 20, 2025 Deadline to file Lead Plaintiff Motion
Rosen Law Firm Urges Snap Inc. (NYSE: SNAP) Stockholders with Losses in Excess of $100K to Contact the Firm for Information About Their Rights
SNAP
Published: August 22, 2025 by: Business Wire
Sentiment: Neutral

NEW YORK--(BUSINESS WIRE)--Rosen Law Firm, a global investor rights law firm, announces that a shareholder filed a class action on behalf of purchasers of securities of Snap Inc. (NYSE: SNAP) between April 29, 2025 and August 5, 2025. Snap describes itself as a “technology company best known for Snapchat, a visual messaging application.” For more information, submit a form, email attorney Phillip Kim, or give us a call at 866-767-3653. The Allegations: Rosen Law Firm is Investigating the Allega.

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image for news Rosen Law Firm Urges Snap Inc. (NYSE: SNAP) Stockholders with Losses in Excess of $100K to Contact the Firm for Information About Their Rights
Gainey McKenna & Egleston Announces A Class Action Lawsuit Has Been Filed Against Snap, Inc. (SNAP)
SNAP
Published: August 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 22, 2025 (GLOBE NEWSWIRE) -- Gainey McKenna & Egleston announces that a securities class action lawsuit has been filed in the United States District Court for the Central District of California on behalf of all persons or entities who purchased or otherwise acquired Snap Inc. (“Snap” or the “Company”) (NYSE: SNAP) securities between April 29, 2025 and August 5, 2025, inclusive (the “Class Period”).

Read More
image for news Gainey McKenna & Egleston Announces A Class Action Lawsuit Has Been Filed Against Snap, Inc. (SNAP)
INVESTOR ALERT: Class Action Lawsuit Filed on Behalf of Snap Inc. (SNAP) Investors – Holzer & Holzer, LLC Encourages Investors With Significant Losses to Contact the Firm
SNAP
Published: August 22, 2025 by: GlobeNewsWire
Sentiment: Neutral

ATLANTA, Aug. 22, 2025 (GLOBE NEWSWIRE) -- A shareholder class action lawsuit has been filed against Snap Inc. (“Snap” or the “Company”) (NYSE: SNAP). The lawsuit alleges that Defendants made materially false and/or misleading statements and/or failed to disclose material adverse information regarding the true state of Snap's advertising revenue growth rate.

Read More
image for news INVESTOR ALERT: Class Action Lawsuit Filed on Behalf of Snap Inc. (SNAP) Investors – Holzer & Holzer, LLC Encourages Investors With Significant Losses to Contact the Firm
SNAP INVESTOR ALERT: Snap Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
SNAP
Published: August 22, 2025 by: PRNewsWire
Sentiment: Neutral

SAN DIEGO , Aug. 22, 2025 /PRNewswire/ -- The law firm of Robbins Geller Rudman & Dowd LLP announces that purchasers or acquirers of Snap Inc. (NYSE: SNAP) securities between April 29, 2025 and August 5, 2025, inclusive (the "Class Period"), have until October 20, 2025 to seek appointment as lead plaintiff of the Snap class action lawsuit. Captioned Abdul-Hameed v.

Read More
image for news SNAP INVESTOR ALERT: Snap Inc. Investors with Substantial Losses Have Opportunity to Lead Class Action Lawsuit
SNAP INVESTOR ALERT: Snap Inc. Investors with Substantial Losses Have Opportunity to Lead Investor Class Action Lawsuit - RGRD Law
SNAP
Published: August 21, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN DIEGO, Aug. 21, 2025 (GLOBE NEWSWIRE) -- Robbins Geller Rudman & Dowd LLP announces that purchasers or acquirers of Snap Inc. (NYSE: SNAP) securities between April 29, 2025 and August 5, 2025, inclusive (the “Class Period”), have until October 20, 2025 to seek appointment as lead plaintiff of the Snap class action lawsuit. Captioned Abdul-Hameed v. Snap Inc., No. 25-cv-07844 (C.D. Cal.), the Snap class action lawsuit charges Snap and certain of Snap's top executives with violations of the Securities Exchange Act of 1934.

Read More
image for news SNAP INVESTOR ALERT: Snap Inc. Investors with Substantial Losses Have Opportunity to Lead Investor Class Action Lawsuit - RGRD Law
Investor Alert: Robbins LLP Informs Investors of the Snap Inc. Class Action Lawsuit
SNAP
Published: August 21, 2025 by: PRNewsWire
Sentiment: Neutral

SAN DIEGO , Aug. 21, 2025 /PRNewswire/ -- Robbins LLP informs stockholders that a class action was filed on behalf of investors who purchased or otherwise acquired Snap Inc. (NYSE:SNAP) securities between April 29, 2025 to August 5, 2025 (Case No. 2:25-CV-07844).

Read More
image for news Investor Alert: Robbins LLP Informs Investors of the Snap Inc. Class Action Lawsuit
SNAP Investors Have Opportunity to Lead Snap Inc. Securities Fraud Lawsuit with the Schall Law Firm
SNAP
Published: August 21, 2025 by: Business Wire
Sentiment: Neutral

LOS ANGELES--(BUSINESS WIRE)---- $SNAP--SNAP Investors Have Opportunity to Lead Snap Inc. Securities Fraud Lawsuit with the Schall Law Firm.

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image for news SNAP Investors Have Opportunity to Lead Snap Inc. Securities Fraud Lawsuit with the Schall Law Firm
SHAREHOLDER ALERT: Levi & Korsinsky, LLP Notifies Investors It Has Filed a Complaint to Recover Losses Suffered by Purchasers of Snap Inc. Securities and Sets a Lead Plaintiff Deadline of October 20, 2025
SNAP
Published: August 21, 2025 by: GlobeNewsWire
Sentiment: Neutral

NEW YORK, Aug. 21, 2025 (GLOBE NEWSWIRE) -- The following statement is being issued by Levi & Korsinsky, LLP: To: All persons or entities who purchased or otherwise acquired securities of Snap, Inc. (“Snap” or the “Company”) (NYSE: SNAP) between April 29, 2025, to August 5, 2025, both dates inclusive. You are hereby notified that the class action lawsuit Omar Abdul-Hameed v.

Read More
image for news SHAREHOLDER ALERT: Levi & Korsinsky, LLP Notifies Investors It Has Filed a Complaint to Recover Losses Suffered by Purchasers of Snap Inc. Securities and Sets a Lead Plaintiff Deadline of October 20, 2025
Snap: Recovery Pushed Out; Improving DAU Remains A Key Metric To Watch
SNAP
Published: August 19, 2025 by: Seeking Alpha
Sentiment: Positive

SNAP stock plunged after weak 2Q FY2025 earnings and disappointing 3Q outlook, largely driven by pricing challenges on its ads platform. AI and ML investments, along with Spotlight and Snapchat+, are driving early engagement gains but need more time to drive higher revenue growth. AR remains a key long-term growth driver, with over 350 million users engaging daily, supported by a fully integrated AR computing stack that differentiates itself from peers.

Read More
image for news Snap: Recovery Pushed Out; Improving DAU Remains A Key Metric To Watch
Snap Stock Plunged After Earnings. Buy the Dip?
SNAP
Published: August 17, 2025 by: The Motley Fool
Sentiment: Negative

Snap (SNAP 0.92%), the parent company of social media platform Snapchat, took a hard hit following its second‑quarter earnings release earlier this month. Shares tumbled, driven by worries about slowing growth, execution missteps, and a worsening net loss.

Read More
image for news Snap Stock Plunged After Earnings. Buy the Dip?
Snap: I'm Buying This Former Takeover Target With Shares Decimated From $80 To Just $7
SNAP
Published: August 13, 2025 by: Seeking Alpha
Sentiment: Positive

Snap's post-earnings plunge to 52-week lows presents a buying opportunity, as the stock appears oversold and technically poised for a potential rebound. Despite management's failure to create shareholder value since its 2021 peak, Snap's unique platform and young user base could make it an attractive acquisition target. Snap's fundamentals show revenue and user growth, and with a $12B market cap, it could easily be acquired by a tech giant or media company.

Read More
image for news Snap: I'm Buying This Former Takeover Target With Shares Decimated From $80 To Just $7
International Markets and Snap (SNAP): A Deep Dive for Investors
SNAP
Published: August 11, 2025 by: Zacks Investment Research
Sentiment: Neutral

Explore how Snap's (SNAP) revenue from international markets is changing and the resulting impact on Wall Street's predictions and the stock's prospects.

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image for news International Markets and Snap (SNAP): A Deep Dive for Investors
Snap: Weighing The Risks And Rewards After The Q2 Correction
SNAP
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Neutral

Snap's user and subscription growth is positive but too slow to drive a meaningful pivot toward profitability in the near term. Ad revenue growth guidance is optimistic, but macro headwinds and a lack of immediate catalysts limit upside potential. Valuation appears cheap, but ongoing losses and high execution risks make Snap a potential value trap rather than a deep value buy.

Read More
image for news Snap: Weighing The Risks And Rewards After The Q2 Correction
Snap: Making The Case For An Upside Revaluation
SNAP
Published: August 11, 2025 by: Seeking Alpha
Sentiment: Positive

Snap missed bottom and top line estimates for Q2 on Wednesday, but only marginally. The 17% drop in share price seems exaggerated. The social media company continued to grow its revenues and daily active users at 9% Y/Y. ARPU in Snap's core market is still growing and indicates healthy user monetization. However, Snap's losses increased Y/Y, leading to the creation of a new negative sentiment overhang.

Read More
image for news Snap: Making The Case For An Upside Revaluation
Snap Earnings vs Meta and Zillow: Scale Matters
META, SNAP, Z, ZG
Published: August 10, 2025 by: See It Market
Sentiment: Neutral

First, it's hard to get too negative when capital expenditures for companies building out AI infrastructure are running near $400 billion annualized, growing roughly 50% Y/Y. These are not small numbers and they've already influenced economic activity across sectors.

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image for news Snap Earnings vs Meta and Zillow: Scale Matters
Tech is getting a boost from AI ad tools. Some companies are being left behind
GOOGL, META, PINS, RDDT, SNAP, GOOG
Published: August 08, 2025 by: CNBC
Sentiment: Positive

A key takeaway from tech earnings was the impact of artificial intelligence on digital advertising. Meta and Alphabet both reported sales and earnings that beat Wall Street's expectations, and Reddit reported strong second-quarter sales of $500 million.

Read More
image for news Tech is getting a boost from AI ad tools. Some companies are being left behind
Reddit vs. Snap: Which Social Media Ad Stock is the Smarter Buy Now?
RDDT, SNAP
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Neutral

Snap's focus on AR, creator tools and premium features gives it a sharper edge over Reddit in the ad tech race.

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image for news Reddit vs. Snap: Which Social Media Ad Stock is the Smarter Buy Now?
SNAP Earnings Miss Estimates in Q2, Revenues Increase Y/Y
SNAP
Published: August 06, 2025 by: Zacks Investment Research
Sentiment: Negative

Snap misses Q2 earnings estimates as AI ad gains and strong user growth are offset by higher R&D spend.

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image for news SNAP Earnings Miss Estimates in Q2, Revenues Increase Y/Y
Snap Focuses on AI as Advertising Revenue Slows
SNAP
Published: August 06, 2025 by: PYMNTS
Sentiment: Negative

Snap says changing consumer behavior and tariff-related pressures are hindering advertising demand. The social media company released earnings Tuesday (Aug. 5) revenues of $1.34 billion, up 9% year over year, while advertising growth slowed to just 4%.

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image for news Snap Focuses on AI as Advertising Revenue Slows
Sell SNAP Stock At $8?
SNAP
Published: August 06, 2025 by: Forbes
Sentiment: Negative

Snap's stock (NYSE:SNAP) experienced nearly a 20% decline in trading on August 5th, following the release of the company's Q2 earnings report. This drop was caused by a miss on revenue, Average Revenue Per User (ARPU), and EBITDA.

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image for news Sell SNAP Stock At $8?
Snapchat Parent's Stock Plummets as Ad Platform Issue Hits Results
SNAP
Published: August 06, 2025 by: Investopedia
Sentiment: Negative

Snap (SNAP) shares snapped 20% lower Wednesday, a day after the operator of the Snapchat social media site posted a higher net loss and adjusted earnings missed forecasts as it dealt with an ad platform glitch.

Read More
image for news Snapchat Parent's Stock Plummets as Ad Platform Issue Hits Results
Social Media Stock Gaps Lower After Top-Line Whiff
SNAP
Published: August 06, 2025 by: Schaeffers Research
Sentiment: Negative

Snap Inc (NYSE:SNAP) stock is one of the worst stocks on Wall Street today, down 20% to trade at $7.49.

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image for news Social Media Stock Gaps Lower After Top-Line Whiff
Snap shares plunge 18% in premarket open after Citizens downgrade over Q2 miss
SNAP
Published: August 06, 2025 by: Invezz
Sentiment: Negative

Snap shares tumbled in premarket trading on Wednesday after Citizens downgraded the social media company following a second-quarter revenue miss. Analyst Andrew Boone cut his rating on the stock to market perform from market outperform and removed his previous $12 per share price target.

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image for news Snap shares plunge 18% in premarket open after Citizens downgrade over Q2 miss
Trade Deficit Narrowed More Than Expected
AMD, AMGN, ANET, BP, CAT, GLDD, MPC, MTCH, PFE, SNAP, SWKS, TRVG
Published: August 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Pre-market futures are in the green across major indexes this morning, but experiencing a bit of choppiness. The Dow and S&P 500 are both up mere single-digits at this hour, off the early-morning highs, while the tech-heavy Nasdaq stays up +70 points presently.

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image for news Trade Deficit Narrowed More Than Expected
Countdown to Snap (SNAP) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
SNAP
Published: August 04, 2025 by: Zacks Investment Research
Sentiment: Positive

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Snap (SNAP), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended June 2025.

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image for news Countdown to Snap (SNAP) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
The ‘Big, Beautiful' Sleeper Catalyst That's Ready to Send These 5 Stocks Soaring
LYFT, PLTR, RIVN, SNAP, U
Published: August 01, 2025 by: InvestorPlace
Sentiment: Positive

Markets love a good headline. A single press release can send stocks soaring.

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image for news The ‘Big, Beautiful' Sleeper Catalyst That's Ready to Send These 5 Stocks Soaring
Snap Gears Up to Report Q2 Earnings: What's in Store for the Stock?
SNAP
Published: July 31, 2025 by: Zacks Investment Research
Sentiment: Positive

SNAP eyes Q2 revenue growth as user gains and Direct Response ads offset rising AI-driven infrastructure costs.

Read More
image for news Snap Gears Up to Report Q2 Earnings: What's in Store for the Stock?
Here's Why Snap (SNAP) Fell More Than Broader Market
SNAP
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Negative

Snap (SNAP) reached $9.33 at the closing of the latest trading day, reflecting a -3.72% change compared to its last close.

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image for news Here's Why Snap (SNAP) Fell More Than Broader Market
Analysts Estimate Snap (SNAP) to Report a Decline in Earnings: What to Look Out for
SNAP
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Negative

Snap (SNAP) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news Analysts Estimate Snap (SNAP) to Report a Decline in Earnings: What to Look Out for

About Snap Inc. (SNAP)

  • IPO Date 2017-03-02
  • Website https://www.snap.com
  • Industry Internet Content & Information
  • CEO Evan T. Spiegel
  • Employees 5061

Snap Inc. operates as a camera company in North America, Europe, and internationally. The company offers Snapchat, a camera application with various functionalities, such as Camera, Communication, Snap Map, Stories, and Spotlight that enable people to communicate visually through short videos and images. It also provides Spectacles, an eyewear product that connects with Snapchat and captures photos and video from a human perspective; and advertising products, including AR ads and Snap ads comprises a single image or video ads, story ads, collection ads, dynamic ads, and commercials. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.