Alphabet Inc. (GOOG)

US — Communication Services Sector
Peers: GOOGL  TWLO  SNAP  BIDU  META  PINS  TCEHY 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 30.6384
  • Book/Share 29.9386
  • PB 7.9984
  • Debt/Equity 0.1148
  • CurrentRatio 1.9037
  • ROIC 0.2398

 

  • MktCap 2896166250870.0
  • FreeCF/Share 5.5047
  • PFCF 43.4026
  • PE 25.116
  • Debt/Assets 0.083
  • DivYield 0.0034
  • ROE 0.3431

 

  • Rating A-
  • Score 4
  • Recommendation Buy
  • P/E Score 2
  • DCF Score 4
  • P/B Score 1
  • D/E Score 4

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $245 $300 Sept. 3, 2025
Reiterated GOOG Pivotal Research Group -- Buy $225 $245 July 24, 2025
Initiation GOOG Scotiabank -- Sector Outperform -- $212 Oct. 11, 2024
Initiation GOOG Pivotal Research Group -- Buy -- $215 Oct. 1, 2024

News

Amazon, Google Probed by FTC Over Search Ad Practices
AMZN, GOOG, GOOGL
Published: September 12, 2025 by: Bloomberg Technology
Sentiment: Negative

The US FTC is investigating whether Amazon and Google misled advertisers about the terms and pricing for ads on their websites. Bloomberg's Mike Shepard joins Caroline Hyde on "Bloomberg Tech.

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image for news Amazon, Google Probed by FTC Over Search Ad Practices
Google is a ‘bad actor' says People CEO, accusing the company of stealing content
GOOG, GOOGL
Published: September 12, 2025 by: TechCrunch
Sentiment: Negative

The CEO of the largest digital and print publisher in the U.S. has accused Google of being a bad actor for crawling its websites to support the search giant's AI products.

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image for news Google is a ‘bad actor' says People CEO, accusing the company of stealing content
FTC probes Google, Amazon for allegedly misleading advertisers
AMZN, GOOG, GOOGL
Published: September 12, 2025 by: New York Post
Sentiment: Negative

Google and Amazon reportedly face a Federal Trade Commission probe over whether they are misleading advertisers who buy ads on their websites.

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image for news FTC probes Google, Amazon for allegedly misleading advertisers
Amazon and Google face FTC probe over search advertising practices
AMZN, GOOG, GOOGL
Published: September 12, 2025 by: Proactive Investors
Sentiment: Negative

Amazon.com Inc (NASDAQ:AMZN) and Alphabet Inc (NASDAQ:GOOG)'s Google have become the subject of a probe launched by the US Federal Trade Commission (FTC) into whether both companies misled those who place advertisements on their websites, Bloomberg reported on Friday. The probe is being conducted by the FTC's consumer protection unit, with focus on whether both the companies properly disclosed the terms and pricing for advertisements.

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image for news Amazon and Google face FTC probe over search advertising practices
4 Cloud Computing Stocks to Watch as Markets Hit Record High on a Trot
ANET, GOOG, GOOGL, IBM, MSFT
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive

MSFT, GOOGL, IBM and ANET are indispensable cloud stocks for any investment portfolio.

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image for news 4 Cloud Computing Stocks to Watch as Markets Hit Record High on a Trot
Earnings Growth & Price Strength Make Alphabet (GOOGL) a Stock to Watch
GOOG, GOOGL
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Finding strong, market-beating stocks with a positive earnings outlook becomes easier with the Focus List, a top feature of the Zacks Premium portfolio service.

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image for news Earnings Growth & Price Strength Make Alphabet (GOOGL) a Stock to Watch
Alphabet, Meta, OpenAI, xAI and Snap face FTC probe over AI chatbot safety for kids
GOOG, GOOGL, META
Published: September 11, 2025 by: CNBC
Sentiment: Negative

Alphabet, Meta, OpenAI, xAI and Snap face FTC probe over AI chatbot safety for kids

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image for news Alphabet, Meta, OpenAI, xAI and Snap face FTC probe over AI chatbot safety for kids
Alphabet Stock's Weakness Was Wall Street's Opportunity
GOOG, GOOGL
Published: September 10, 2025 by: MarketBeat
Sentiment: Positive

Institutional ownership often serves as one of the clearest signals of conviction in a company's long-term prospects. When the world's most prominent hedge funds, asset managers, and pension funds allocate billions into a stock, they aren't chasing short-term moves; they're making a bet on enduring growth and stability.

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image for news Alphabet Stock's Weakness Was Wall Street's Opportunity
Alphabet Inc. (GOOGL) Presents At Goldman Sachs Communacopia + Technology Conference (Transcript)
GOOG, GOOGL
Published: September 09, 2025 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc. (NASDAQ:GOOGL ) Goldman Sachs Communacopia + Technology Conference September 9, 2025 1:10 PM EDT Company Participants Thomas Kurian - CEO of Google LLC Conference Call Participants Eric Sheridan - Goldman Sachs Group, Inc., Research Division Presentation Eric Sheridan MD & US Internet Analyst Okay. Thanks, everyone, for getting settled.

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image for news Alphabet Inc. (GOOGL) Presents At Goldman Sachs Communacopia + Technology Conference (Transcript)
Google really doesn't want you to think the open web is in decline
GOOG, GOOGL
Published: September 09, 2025 by: Business Insider
Sentiment: Neutral

Google said in a legal filing last week that the open web "is already in rapid decline." The company later said this was being misinterpreted and filed a clarification with the court.

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image for news Google really doesn't want you to think the open web is in decline
Google Cloud anticipates at least $58 billion revenue boost over next two years
GOOG, GOOGL
Published: September 09, 2025 by: Reuters
Sentiment: Positive

Alphabet's Google Cloud revealed Tuesday it has lined up about $58 billion in new revenue over the next two years as it vies to become a more central component of the tech giant's future.

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image for news Google Cloud anticipates at least $58 billion revenue boost over next two years
Google sued by advertising exchange over monopoly violations
GOOG, GOOGL
Published: September 09, 2025 by: TechXplore
Sentiment: Negative

Alphabet Inc.'s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim that the search giant has illegally monopolized the ad technology market.

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image for news Google sued by advertising exchange over monopoly violations
Google admits the open web is ‘in rapid decline' — reversing earlier claim that traffic is ‘thriving'
GOOG, GOOGL
Published: September 09, 2025 by: New York Post
Sentiment: Negative

The disclosure surfaced in a filing last week in the government's ongoing antitrust case against Google.

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image for news Google admits the open web is ‘in rapid decline' — reversing earlier claim that traffic is ‘thriving'
How Google dodged a major breakup – and why OpenAI is to thank for it
GOOG, GOOGL
Published: September 09, 2025 by: The Guardian
Sentiment: Positive

An antitrust apocalypse has been averted, and it's all down to its biggest competitor, according to the judge who could've forced Google to sell Chrome

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image for news How Google dodged a major breakup – and why OpenAI is to thank for it
Google Will Save Apple
AAPL, GOOG, GOOGL
Published: September 09, 2025 by: 24/7 Wall Street
Sentiment: Negative

Apple Inc. (NASDAQ: AAPL) is losing its top artificial intelligence (AI) engineers at a frightening rate.

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image for news Google Will Save Apple
Google Meet down for about 16,000 users, Downdetector shows
GOOG, GOOGL
Published: September 08, 2025 by: Reuters
Sentiment: Negative

Alphabet's Google Meet was down for thousands of users in the U.S. on Monday, according to tracking website Downdetector.com.

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image for news Google Meet down for about 16,000 users, Downdetector shows
YouTube Says Its Live NFL Game Drew 17.3M Global Viewers, Including 1.1M Outside U.S.
GOOG, GOOGL
Published: September 08, 2025 by: Deadline
Sentiment: Positive

YouTube said its first-ever global stream of a live NFL game last Friday drew a total audience of 17.3 million people, including 1.1 million outside of the U.S. The average minute audience numbers for the Los Angeles Chargers-Kansas City Chiefs contest were a bit lower than a conventional NFL game on domestic broadcast.

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image for news YouTube Says Its Live NFL Game Drew 17.3M Global Viewers, Including 1.1M Outside U.S.
Phillip Bullish on GOOGL Antitrust Outcome, Concerned on Valuation
GOOG, GOOGL
Published: September 08, 2025 by: Schwab Network
Sentiment: Neutral

Phillip Securities issued a downgrade for Alphabet (GOOGL) even as it sees positive outcomes from not having to divest Google Chrome. However, a valuation spike prompted concern from the analyst.

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image for news Phillip Bullish on GOOGL Antitrust Outcome, Concerned on Valuation
YouTube's first exclusive NFL broadcast attracts over 17M viewers
GOOG, GOOGL
Published: September 08, 2025 by: TechCrunch
Sentiment: Positive

YouTube announced on Monday that its first-ever exclusive global broadcast of an NFL game broke a record for the company, achieving the most concurrent viewers of a live stream on the platform. Over 17.3 million viewers from more than 230 countries and territories worldwide tuned in for the game between the Kansas City Chiefs and the Los Angeles Chargers in São Paulo.

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image for news YouTube's first exclusive NFL broadcast attracts over 17M viewers
Adtech company PubMatic sues Google over monopoly violations
GOOG, GOOGL, PUBM
Published: September 08, 2025 by: TechCrunch
Sentiment: Negative

Advertising exchange PubMatic has filed a lawsuit against Google, accusing the tech giant of illegally monopolizing the ad technology market. PubMatic is seeking billions of dollars in damages, according a report from Bloomberg.

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image for news Adtech company PubMatic sues Google over monopoly violations
ChatGPT-5 picks 5 stocks to hold through 2026
AMZN, GOOG, GOOGL, MSFT, NVDA, TSLA
Published: September 08, 2025 by: Finbold
Sentiment: Positive

On August 28, Andrew Slimmon, a senior portfolio manager at Morgan Stanley, said in an interview with CNBC that the future for stocks is looking “very bright”.

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image for news ChatGPT-5 picks 5 stocks to hold through 2026
Alphabet is this analyst's top pick in Big Tech. Why he sees 27% more upside for Google.
GOOG, GOOGL
Published: September 08, 2025 by: Market Watch
Sentiment: Positive

Google's grip on highly monetizable commercial search queries remains unshaken by AI, setting the stage for a new $300 price target, Evercore ISI analyst Mark Mahaney said.

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image for news Alphabet is this analyst's top pick in Big Tech. Why he sees 27% more upside for Google.
S&P 500 Weekly Winners: How AI Powered The Surge
AVGO, GOOG, MU, STX, WDC
Published: September 08, 2025 by: Forbes
Sentiment: Positive

During the week ending September 5, the S&P 500 was essentially unchanged, slipping 0.12%. In contrast, several S&P 500 constituents—particularly AI-related names—posted strong gains.

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image for news S&P 500 Weekly Winners: How AI Powered The Surge
Qualcomm, Google Partner on Agentic AI for Cars
GOOG, GOOGL, QCOM
Published: September 08, 2025 by: Bloomberg Technology
Sentiment: Positive

Chip designer Qualcomm and Google Cloud are deepening their partnership to bring AI agents to cars. Qualcomm CEO Cristiano Amon says people need to think of cars as “digital first.

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image for news Qualcomm, Google Partner on Agentic AI for Cars
PubMatic Files Lawsuit Against Google to Restore Fair Competition and Innovation in Digital Advertising
GOOG, PUBM
Published: September 08, 2025 by: Business Wire
Sentiment: Neutral

REDWOOD CITY, Calif.--(BUSINESS WIRE)--PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, today filed a lawsuit in the U.S. District Court for the Eastern District of Virginia against Google (Nasdaq: GOOG) to seek financial damages and to restore fair competition, following years-long harm caused by Google's proven and repeated monopolistic and anticompetitive behavior in certain digital advertising markets. The lawsuit.

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image for news PubMatic Files Lawsuit Against Google to Restore Fair Competition and Innovation in Digital Advertising
EU hits Google with 2.95 bn euro fine despite Trump threats
GOOG, GOOGL
Published: September 05, 2025 by: TechXplore
Sentiment: Negative

The EU on Friday slapped Google with a massive 2.95 billion euro ($3.47 billion) antitrust fine for favoring its own advertising services, despite President Donald Trump's warnings not to target US big tech.

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image for news EU hits Google with 2.95 bn euro fine despite Trump threats
Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
AAPL, GOOG, GOOGL
Published: September 05, 2025 by: CNBC
Sentiment: Negative

President Donald Trump threatened to launch a trade investigation to "nullify" Europe's fines against Google and other U.S. tech firms.

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image for news Trump threatens trade probe after 'discriminatory' EU fines against Google, Apple
EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment
GOOG, GOOGL
Published: September 05, 2025 by: CNET
Sentiment: Negative

The case comes after a US judge gave Google a light punishment for operating an illegal monopoly in online search.

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image for news EU Fines Google $3.45B for Giving Its Ad Tech Preferential Treatment
GOOGL Rises on Favorable Antitrust Ruling: Buy or Hold the Stock?
GOOG, GOOGL
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Neutral

Alphabet jumps as U.S. judge blocks harsh DOJ remedies, while AI-driven Search growth fuels investor optimism.

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image for news GOOGL Rises on Favorable Antitrust Ruling: Buy or Hold the Stock?
RDDT vs. GOOGL: Which Ad-Tech Powerhouse Stock Has Greater Upside?
GOOG, GOOGL, RDDT
Published: September 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Reddit's surging ad revenue, user growth and new tools position it for greater upside potential over Alphabet.

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image for news RDDT vs. GOOGL: Which Ad-Tech Powerhouse Stock Has Greater Upside?

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.