Alphabet Inc. (GOOG)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  GRMN  FLEX  EXLS 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 31.8945
  • Book/Share 32.0095
  • PB 10.3094
  • Debt/Equity 0.0871
  • CurrentRatio 1.7473
  • ROIC 0.2322

 

  • MktCap 3982318224720.0
  • FreeCF/Share 6.0857
  • PFCF 54.1429
  • PE 32.0994
  • Debt/Assets 0.0628
  • DivYield 0.0025
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG TD Cowen -- Buy $350 $355 Jan. 13, 2026
Reiterated GOOG Canaccord Genuity -- Buy $330 $390 Jan. 7, 2026
Reiterated GOOG Pivotal Research Group -- Buy $350 $400 Dec. 5, 2025
Reiterated GOOG JP Morgan -- Overweight $300 $340 Oct. 30, 2025
Reiterated GOOG Jefferies -- Buy $285 $320 Oct. 30, 2025
Reiterated GOOG Piper Sandler -- Overweight $285 $330 Oct. 30, 2025
Reiterated GOOG BofA Securities -- Buy $280 $335 Oct. 30, 2025
Reiterated GOOG Bernstein -- Outperform $260 $305 Oct. 30, 2025
Reiterated GOOG Wolfe Research -- Outperform $290 $350 Oct. 30, 2025
Reiterated GOOG Barclays -- Overweight $250 $315 Oct. 30, 2025

News

RDDT vs. GOOGL: Which Digital Advertising Stock Has an Edge Now?
GOOG, GOOGL, RDDT
Published: January 19, 2026 by: Zacks Investment Research
Sentiment: Positive

Reddit highlights fast ad growth and rising engagement, but Alphabet's AI-driven ad tools and stronger performance give it an edge now.

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image for news RDDT vs. GOOGL: Which Digital Advertising Stock Has an Edge Now?
Alger Spectra Fund Q4 2025 Portfolio Update
GOOG, META, MSFT, NBIS, NTRA
Published: January 19, 2026 by: Seeking Alpha
Sentiment: Negative

Class A shares of the Alger Spectra Fund underperformed the Russell 3000 Growth Index during the fourth quarter of 2025. Alphabet Inc., Natera, Inc., and Cidara Therapeutics, Inc. were among the top contributors to performance. Nebius Group N.V., Microsoft Corporation, and Meta Platforms Inc. were among the top detractors from performance.

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image for news Alger Spectra Fund Q4 2025 Portfolio Update
Want $1 Million in Retirement? Invest $100,000 in These 3 Stocks and Wait a Decade
AVGO, GOOG, GOOGL, PATH
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

Broadcom has a massive opportunity in front of it with custom AI chips. Alphabet has multiple shots on goal to produce outsized growth over the next decade.

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image for news Want $1 Million in Retirement? Invest $100,000 in These 3 Stocks and Wait a Decade
3 No-Brainer AI Stocks to Buy Hand Over Fist for 2026
AVGO, GOOG, NVDA
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

Nvidia's Blackwell and Rubin platforms have exceptional long-term revenue visibility. Alphabet is already monetizing its artificial intelligence capabilities at scale.

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image for news 3 No-Brainer AI Stocks to Buy Hand Over Fist for 2026
5 Growth Stocks to Invest $1,000 In Right Now
ELF, GOOG, GOOGL, NVDA, PINS, TOST
Published: January 19, 2026 by: The Motley Fool
Sentiment: Positive

Nvidia and Alphabet are both benefiting from the artificial intelligence (AI) boom. Pinterest stock is cheap and is using AI to help drive growth.

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image for news 5 Growth Stocks to Invest $1,000 In Right Now
Do Woolworths shoppers want Google AI adding items to buy? We'll soon find out
GOOG, GOOGL
Published: January 16, 2026 by: TechXplore
Sentiment: Neutral

Woolworths has announced a partnership with Google to incorporate agentic artificial intelligence into its "Olive" chatbot, starting in Australia later this year.

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image for news Do Woolworths shoppers want Google AI adding items to buy? We'll soon find out
These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
GOOG, GOOGL, INTC
Published: January 16, 2026 by: Zacks Investment Research
Sentiment: Positive

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

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image for news These 2 Computer and Technology Stocks Could Beat Earnings: Why They Should Be on Your Radar
3 Catalysts To Watch Out For Google Stock
GOOG, GOOGL
Published: January 16, 2026 by: Forbes
Sentiment: Positive

Google stock (Alphabet) has demonstrated impressive rallies, achieving over 30% gains in less than two months on several occasions, particularly in 2010 and 2024. It also recorded two cases of more than 50% rallies within similar brief periods in 2025.

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image for news 3 Catalysts To Watch Out For Google Stock
3 Unstoppable Monopolies You Should be Buying Now
ASML, GOOG, GOOGL, MSFT
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Positive

Monopolies, we're told, are bad things.

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image for news 3 Unstoppable Monopolies You Should be Buying Now
Publishers seek to join lawsuit against Google over AI training
GOOG, GOOGL
Published: January 15, 2026 by: Reuters
Sentiment: Negative

Publishers Hachette Book Group and Cengage Group asked a California federal court on Thursday for permission to intervene in a proposed class action lawsuit against Google over the alleged misuse of copyrighted material used to train its artificial intelligence systems.

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image for news Publishers seek to join lawsuit against Google over AI training
The One Data Point That Changed My Dividend Growth Strategy
AAPL, AMLP, BEP, BEPC, BIP, BIPC, BIZD, ENB, ET, GOOG, GOOGL, HD, LOW, MAIN, MLPX, MPLX, MSFT, O, OKE, PAA, PAGP, SCHD, SPY, UTF, UTG
Published: January 15, 2026 by: Seeking Alpha
Sentiment: Positive

A long-held dividend investing assumption just quietly broke down. One overlooked sector is rewriting the rules on yield and growth. This shift completely changed how I allocate my capital.

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image for news The One Data Point That Changed My Dividend Growth Strategy
OpenAI rehires senior talent amid growing Google, Anthropic momentum
GOOG, GOOGL
Published: January 15, 2026 by: CNBC Television
Sentiment: Positive

CNBC's Deirdre Bosa reports on the AI talent wars.

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image for news OpenAI rehires senior talent amid growing Google, Anthropic momentum
Siri to Get Smarter With Gemini: The ETF Playbook for Investors
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: Zacks Investment Research
Sentiment: Positive

Apple teams up with Google's Gemini to supercharge Siri, creating a win-win AI deal and pointing investors toward tech ETFs for diversified exposure.

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image for news Siri to Get Smarter With Gemini: The ETF Playbook for Investors
Warren Buffett Sold Apple to Buy This Stock
AAPL, GOOG, GOOGL
Published: January 15, 2026 by: 24/7 Wall Street
Sentiment: Neutral

Warren Buffett has taken a graceful exit, but his investments continue to dominate the industry.

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image for news Warren Buffett Sold Apple to Buy This Stock
Google launches Personal Intelligence feature in Gemini app, challenging Apple Intelligence
GOOG, GOOGL
Published: January 14, 2026 by: CNBC
Sentiment: Positive

Google said its new Personal Intelligence tool is in beta in its Gemini app, and will be coming to AI Mode later this year. The feature connects Google apps to provide more personalized answers to questions.

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image for news Google launches Personal Intelligence feature in Gemini app, challenging Apple Intelligence
GOOG vs GOOGL: Which Alphabet Stock Should You Buy?
GOOG, GOOGL
Published: January 14, 2026 by: Benzinga
Sentiment: Neutral

Alphabet Inc. is one of the largest technology companies in the world and the parent company of Google. If you've ever searched for Alphabet stock, you may have noticed something confusing: there are two tickers trading publicly.

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image for news GOOG vs GOOGL: Which Alphabet Stock Should You Buy?
Alphabet, Google's parent company, is now worth $4 trillion
GOOG, GOOGL
Published: January 14, 2026 by: Yahoo Finance
Sentiment: Positive

Alphabet's market capitalization has hit the $4 trillion mark. Yahoo Finance Senior Reporter Ines Ferré and B.

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image for news Alphabet, Google's parent company, is now worth $4 trillion
Alphabet is now worth $4 trillion, gold eyes new high, Saks Fifth Avenue parent files for bankruptcy
GOOG, GOOGL
Published: January 14, 2026 by: Yahoo Finance
Sentiment: Positive

Yahoo Finance Executive Editor Brian Sozzi breaks down the latest market news. Google's parent company, Alphabet, has seen its market cap top $4 trillion.

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image for news Alphabet is now worth $4 trillion, gold eyes new high, Saks Fifth Avenue parent files for bankruptcy
Oakmark Equity And Income Fund Q4 2025 Portfolio Review
AMRZ, FISV, GOOG, IT, MDLZ
Published: January 14, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet was the top contributor during the quarter. Its stock price jumped after it delivered impressive third-quarter earnings. Fiserv was the top detractor during the quarter. Its stock price declined sharply after reporting disappointing third-quarter earnings. Amrize is a leading producer of building materials and construction solutions, established following Holcim's spin-off of its North American operations in June.

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image for news Oakmark Equity And Income Fund Q4 2025 Portfolio Review
Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
AAPL, GOOG, GOOGL, NVDA, TSLA
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

Dan Ives believes we're still in stage three of ten when it comes to the AI revolution. He talks about why Apple (AAPL) will "continue to bet on Google" to power its AI as Alphabet (GOOGL) hits all-time highs and a $4 trillion market cap.

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image for news Dan Ives on GOOGL & AAPL, NVDA AI Dominance, TSLA Robotaxi Rollout & IVES ETF
Apple Picks Gemini AI in Win for Google's Tensor Chip
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Bloomberg Technology
Sentiment: Positive

Apple chooses Google AI in a multiyear deal that highlights the cost advantage of Google's tensor processing unit chips and Apple's need to improve AI offerings. Dan Ives, managing director and senior equity analyst at Wedbush, discusses the deal with Caroline Hyde and Ed Ludlow on "Bloomberg Tech.

Read More
image for news Apple Picks Gemini AI in Win for Google's Tensor Chip
Why Apple Chose Google to Power the Future of AI
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: MarketBeat
Sentiment: Negative

In the middle of January 2026, the two largest forces in mobile computing effectively called a truce in the war for artificial intelligence (AI) dominance. After months of speculation and market volatility, Apple Inc. NASDAQ: AAPL and Alphabet Inc. NASDAQ: GOOG formalized a strategic partnership to integrate Google's Gemini models into the Apple ecosystem.

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image for news Why Apple Chose Google to Power the Future of AI
"No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

Alphabet (GOOGL) still has room to run, says Ali Mogharabi. When it comes to its new partnership with Apple (AAPL), Ali expects Alphabet will hold a treasure chest of data which its Gemini AI models can largely benefit from.

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image for news "No Doubt" GOOGL Will Grow: AAPL Partnership, Cloud & Search Offer Wide AI Runway
A Google-backed space stock is up 600% in a year. Here's why it could go even higher.
GOOG, GOOGL
Published: January 13, 2026 by: Market Watch
Sentiment: Positive

Planet Labs just racked up a new deal, and Wedbush's Dan Ives thinks its stock is poised to benefit from the “intersection of space and AI.”

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image for news A Google-backed space stock is up 600% in a year. Here's why it could go even higher.
Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
AAPL, GOOG, GOOGL
Published: January 13, 2026 by: Seeking Alpha
Sentiment: Positive

Alphabet Inc.'s market cap has surpassed $4 trillion, as consistent execution across Gemini, TPUs and broader Google Cloud Platform has reinforced its positioning as a durable beneficiary of the AI supercycle. The newly announced multi-year deal to power Apple's AI stack with Gemini and Google Cloud technology is also a material game changer. Not only will the partnership deepen Gemini's edge AI distribution across iOS, but it'll also reinforce conversion to paid subscriptions and drive adjacent demand to Google's broader compute stack.

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image for news Alphabet: 3 Fresh Catalysts From The Landmark Apple Gemini Deal
Best Growth Stocks to Buy in 2026
AVGO, GOOG, GOOGL, MELI
Published: January 13, 2026 by: 24/7 Wall Street
Sentiment: Positive

2026 is on a fresh start, and January is nearly halfway over. While we cannot slow the hands of time, we can look at it as an opportunity to make money.

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image for news Best Growth Stocks to Buy in 2026
Options Corner: GOOGL Joins $4T Club
GOOG, GOOGL
Published: January 13, 2026 by: Schwab Network
Sentiment: Positive

For the first time on Monday, Alphabet (GOOGL) tapped $4 trillion in market cap and is currently the second-highest valued company in the world. After a "choppy" 2024 and 2025, Tom White turns to the key levels to watch in 2026.

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image for news Options Corner: GOOGL Joins $4T Club
Alphabet: Reviewing My 2025 Top Pick, Downgrade To Buy On Less Attractive Setup
GOOG, GOOGL
Published: January 12, 2026 by: Seeking Alpha
Sentiment: Neutral

Alphabet delivered a 66% return in 2025, outperforming all Magnificent-7 peers and driving S&P 500 gains. I downgrade GOOG from strong buy to buy, citing stretched valuation—forward P/E expanded from 20x to 30x, limiting upside potential. Gemini 3.0's technical superiority and TPUs' strategic value reinforce GOOG's innovation edge, yet major positive catalysts seem priced in.

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image for news Alphabet: Reviewing My 2025 Top Pick, Downgrade To Buy On Less Attractive Setup
Apple Teams Up With Google for A.I. in Its Products
AAPL, GOOG, GOOGL
Published: January 12, 2026 by: NYTimes
Sentiment: Positive

Apple was facing increasing questions about its plans for artificial intelligence as other big tech companies invested tens of billions in the technology.

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image for news Apple Teams Up With Google for A.I. in Its Products
Google Parent Company's Market Cap Hits $4 Trillion Amid AI Gains
GOOG, GOOGL
Published: January 12, 2026 by: PYMNTS
Sentiment: Positive

Google parent company Alphabet's market capitalization reached $4 trillion Monday (Jan. 12), driven by its recent successes in artificial intelligence (AI). The company's shares reached a record $334.04 in intraday trading, lifting its market cap to $4.03 trillion for the first time, The Wall Street Journal reported Monday.

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image for news Google Parent Company's Market Cap Hits $4 Trillion Amid AI Gains

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.