The Boston Beer Company, Inc. (SAM)

US — Consumer Defensive Sector
Peers: BUD  TAP-A  HEINY  ABEV  CCU  TAP  FMX  KNBWY  CABGY  BDWBY  BUDFF  HINKF 

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Key Metrics & Ratings

  • symbol SAM
  • Rev/Share 183.3545
  • Book/Share 79.5433
  • PB 2.3661
  • Debt/Equity 0.0522
  • CurrentRatio 1.7179
  • ROIC 0.0661

 

  • MktCap 2097789601.0
  • FreeCF/Share 16.4276
  • PFCF 11.3239
  • PE 29.6804
  • Debt/Assets 0.0378
  • DivYield 0
  • ROE 0.074

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Initiation SAM Berenberg -- Hold -- $281.1 April 2, 2025
Upgrade SAM Citigroup Neutral Buy $265 $280 March 20, 2025
Downgrade SAM Piper Sandler Overweight Neutral $370 $275 Jan. 23, 2025
Initiation SAM Needham -- Hold -- -- Dec. 6, 2024

News

AB InBev vs. Boston Beer: Which Stock is Poised to Brew a Better Return?
BUD, SAM
Published: June 19, 2025 by: Zacks Investment Research
Sentiment: Positive

BUD depends on global scale and digital reach, while SAM banks on product diversity to bolster future growth.

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image for news AB InBev vs. Boston Beer: Which Stock is Poised to Brew a Better Return?
CCU or SAM: Which Is the Better Value Stock Right Now?
CCU, SAM
Published: June 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors looking for stocks in the Beverages - Alcohol sector might want to consider either Cervecerias Unidas (CCU) or Boston Beer (SAM). But which of these two stocks presents investors with the better value opportunity right now?

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image for news CCU or SAM: Which Is the Better Value Stock Right Now?
Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out
SAM
Published: June 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

We can't guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool Party Variety Pack We can't guarantee the weather, but we can guarantee delicious fruity refreshment with the new, limited-edition Truly Pool Party Variety Pack

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image for news Rain Check, Please! Truly Hard Seltzer is Paying Fans with a “Rain Check” to Use on Their Next Pack If Fourth of July Plans Get Rained Out
SAMUEL ADAMS AWARDS MOOR'S BREWING CO 2025 BREWING & BUSINESS EXPERIENCESHIP
SAM
Published: June 12, 2025 by: GlobeNewsWire
Sentiment: Neutral

Boston, MA, June 12, 2025 (GLOBE NEWSWIRE) -- Samuel Adams Brewing the American Dream®, the philanthropic program supporting food and beverage entrepreneurs nationwide, proudly announces Moor's Brewing Co. as the 2025 winner of its prestigious Brewing & Business Experienceship. Now in its 14th year, the program welcomes this standout craft brewer into an esteemed community of innovators and changemakers in the beer industry.

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image for news SAMUEL ADAMS AWARDS MOOR'S BREWING CO 2025 BREWING & BUSINESS EXPERIENCESHIP
CCU vs. SAM: Which Stock Is the Better Value Option?
CCU, SAM
Published: June 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Beverages - Alcohol stocks have likely encountered both Cervecerias Unidas (CCU) and Boston Beer (SAM). But which of these two stocks is more attractive to value investors?

Read More
image for news CCU vs. SAM: Which Stock Is the Better Value Option?
CCU or SAM: Which Is the Better Value Stock Right Now?
CCU, SAM
Published: May 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Beverages - Alcohol sector have probably already heard of Cervecerias Unidas (CCU) and Boston Beer (SAM). But which of these two companies is the best option for those looking for undervalued stocks?

Read More
image for news CCU or SAM: Which Is the Better Value Stock Right Now?
Boston Beer: Significant Gross Margin Progress, Resilient Sales
SAM
Published: May 11, 2025 by: Seeking Alpha
Sentiment: Positive

Boston Beer's Q1 sales were very strong due to great shipments, but the underlying performance was also resilient. Sales should remain good with Sun Cruiser's rollout and Twisted Tea's resilience. The gross margin has continued to recover significantly despite continued shortfall fees and non-cash pre-payments. Despite tariff pressure, Boston Beer should continue to gain margin. Boston Beer's stock remains moderately overvalued. I estimate a fair value of $210.9.

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image for news Boston Beer: Significant Gross Margin Progress, Resilient Sales
Boston Beer Company Expands Cannabis Beverage Lineup for Summer with New TeaPot Iced Teas and Emerald Hour Cocktails
SAM
Published: May 08, 2025 by: GlobeNewsWire
Sentiment: Neutral

TORONTO, May 08, 2025 (GLOBE NEWSWIRE) -- BBCCC Inc, the Canadian-based subsidiary of The Boston Beer Company, is elevating summer for Canadians with new offerings from its cannabis brands TeaPot and Emerald Hour. TeaPot Introduces Rosin-Infused Iced Tea with 10mg of THC Since launching in 2022, TeaPot cannabis iced tea has become one of the most popular cannabis beverage brands in Canada and is now expanding its offerings into the full-potency segment.

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image for news Boston Beer Company Expands Cannabis Beverage Lineup for Summer with New TeaPot Iced Teas and Emerald Hour Cocktails
Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up"
SAM
Published: May 01, 2025 by: GlobeNewsWire
Sentiment: Neutral

BOSTON, May 01, 2025 (GLOBE NEWSWIRE) -- Pucker up lemonade fans, things are about to get unruly! In anticipation of summer, Truly Hard Seltzer is dropping its latest innovation: all-new Truly Unruly 8% Lemonade Hard Seltzer.

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image for news Truly Hard Seltzer Rolls Out New 8% Alc. Unruly Lemonade with a “Lemonade Stand-Up"
Boston Beer Q1 Revenues & Earnings Beat, Tariff Fears Loom on Outlook
SAM
Published: April 25, 2025 by: Zacks Investment Research
Sentiment: Positive

SAM's Q1 results reflect momentum across core brands and recent innovations, with higher shipments in Sun Cruiser, Hard Mountain Dew and Twisted Tea brands.

Read More
image for news Boston Beer Q1 Revenues & Earnings Beat, Tariff Fears Loom on Outlook
Boston Beer to Report Q1 Earnings: Here's What You Should Know
SAM
Published: April 21, 2025 by: Zacks Investment Research
Sentiment: Negative

SAM's Q1 results are likely to be affected by challenges in the hard seltzer category, offset by pricing and Beyond Beer growth.

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image for news Boston Beer to Report Q1 Earnings: Here's What You Should Know
Sun Cruiser Squeezes More Sunshine into its Lineup with New Lemonade & Vodka Flavors
SAM
Published: April 17, 2025 by: GlobeNewsWire
Sentiment: Neutral

The #1 new RTD of 2024* is adding new, ready-to-drink vodka lemonades that offer perfectly balanced sweetness for all-day sipping. The #1 new RTD of 2024* is adding new, ready-to-drink vodka lemonades that offer perfectly balanced sweetness for all-day sipping.

Read More
image for news Sun Cruiser Squeezes More Sunshine into its Lineup with New Lemonade & Vodka Flavors
Boston Beer Trading at a Premium Valuation: What's the Best Move Now?
SAM
Published: April 11, 2025 by: Zacks Investment Research
Sentiment: Neutral

SAM's recent stock performance and premium valuation reflect growing investor concerns as it continues to navigate a tough operating environment.

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image for news Boston Beer Trading at a Premium Valuation: What's the Best Move Now?
TAP vs. SAM: Which Stock Is the Better Value Option?
SAM, TAP
Published: April 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors looking for stocks in the Beverages - Alcohol sector might want to consider either Molson Coors Brewing (TAP) or Boston Beer (SAM). But which of these two companies is the best option for those looking for undervalued stocks?

Read More
image for news TAP vs. SAM: Which Stock Is the Better Value Option?
The Boston Beer Company and AEG Presents Announce Strategic Live Music Partnership
SAM
Published: April 03, 2025 by: GlobeNewsWire
Sentiment: Neutral

BOSTON, April 03, 2025 (GLOBE NEWSWIRE) -- The Boston Beer Company has joined forces with AEG Presents, a global leader in live entertainment, to bring its portfolio of brands—headlined by Sun Cruiser Iced Tea & Vodka and also including Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider—to the heart of the live music experience. The multiyear partnership, brokered by AEG Presents Global Partnerships, will see The Boston Beer Company activate its flagship brands across nearly 30 AEG Presents music venues nationwide, including Brooklyn Steel (NY), Resorts World Theatre (Las Vegas), and Roadrunner (Boston) as well …

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image for news The Boston Beer Company and AEG Presents Announce Strategic Live Music Partnership
Down 21% This Year, Is Boston Beer a Buy?
SAM
Published: April 02, 2025 by: The Motley Fool
Sentiment: Positive

Just a few years ago, Boston Beer (SAM 1.86%) was a high-flying stock.

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image for news Down 21% This Year, Is Boston Beer a Buy?
TAP or SAM: Which Is the Better Value Stock Right Now?
SAM, TAP
Published: March 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Beverages - Alcohol stocks have likely encountered both Molson Coors Brewing (TAP) and Boston Beer (SAM). But which of these two stocks is more attractive to value investors?

Read More
image for news TAP or SAM: Which Is the Better Value Stock Right Now?
Why Boston Beer Stock Was So Frothy on Thursday
SAM
Published: March 20, 2025 by: The Motley Fool
Sentiment: Positive

On Thursday, plenty of investors bellied up to the bar to put money into Boston Beer (SAM 2.29%) stock. Best known as the brewer of the Samuel Adams line of suds, the company received a recommendation upgrade from a top U.S. bank tracking its fortunes.

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image for news Why Boston Beer Stock Was So Frothy on Thursday
Samuel Adams American Light Debuts Nationwide, Helping Fans Upgrade Their Beer and Lock In Their Seat for Tip-Off
SAM
Published: March 18, 2025 by: GlobeNewsWire
Sentiment: Neutral

America's Most Premium Light Beer Ensures Basketball Fans Secure the Best Seats in the House America's Most Premium Light Beer Ensures Basketball Fans Secure the Best Seats in the House

Read More
image for news Samuel Adams American Light Debuts Nationwide, Helping Fans Upgrade Their Beer and Lock In Their Seat for Tip-Off
Samuel Adams Brewing the American Dream® Opens Applications In Search of 14th Brewing & Business Experienceship Winner
SAM
Published: March 03, 2025 by: GlobeNewsWire
Sentiment: Neutral

Philanthropic Program of Brewing Pioneer Kicks Off Annual Initiative to Nurture and Empower the Future of Craft Beer Philanthropic Program of Brewing Pioneer Kicks Off Annual Initiative to Nurture and Empower the Future of Craft Beer

Read More
image for news Samuel Adams Brewing the American Dream® Opens Applications In Search of 14th Brewing & Business Experienceship Winner
Boston Beer: Waiting For Growth Inflection From Twisted Tea (Rating Upgrade)
SAM
Published: February 27, 2025 by: Seeking Alpha
Sentiment: Positive

Boston Beer's sales volumes remain stagnant, but split between weak Truly seltzer sales and strong Twisted Tea momentum. Profitability is worsened by shortfall fees and advertising, offset by productivity initiatives. The company still expects stagnant 2025 sales. Boston Beer's brand building expenses and improving brand mix could start to inflect into improving growth, though. The valuation now primarily reflects Boston Beer's revenue stagnation. I estimate a fair value of $214.

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image for news Boston Beer: Waiting For Growth Inflection From Twisted Tea (Rating Upgrade)
The Boston Beer Company, Inc. (SAM) Q4 2024 Earnings Call Transcript
SAM
Published: February 25, 2025 by: Seeking Alpha
Sentiment: Neutral

The Boston Beer Company, Inc. (NYSE:SAM ) Q4 2024 Earnings Conference Call February 25, 2025 5:00 PM ET Company Participants Michael Andrews - Associate General Counsel and Corporate Secretary James Koch - Chairman, Founder, and Brewer Michael Spillane - President and Chief Executive Officer Diego Reynoso - Chief Financial Officer and Treasurer Conference Call Participants Kaumil Gajrawala - Jefferies Robert Ottenstein - Evercore ISI Michael Lavery - Piper Sandler Eric Serotta - Morgan Stanley Nadine Sarwat - Bernstein Bonnie Herzog - Goldman Sachs Filippo Falorni - Citi Bill Kirk - Roth Peter Grom - UBS Operator Greetings, and welcome to …

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image for news The Boston Beer Company, Inc. (SAM) Q4 2024 Earnings Call Transcript
Boston Beer (SAM) Reports Q4 Loss, Tops Revenue Estimates
SAM
Published: February 25, 2025 by: Zacks Investment Research
Sentiment: Negative

Boston Beer (SAM) came out with a quarterly loss of $1.68 per share versus the Zacks Consensus Estimate of a loss of $1.18. This compares to loss of $1.49 per share a year ago.

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image for news Boston Beer (SAM) Reports Q4 Loss, Tops Revenue Estimates
Boston Beer Gears Up to Report Q4 Earnings: Here's What to Expect
SAM
Published: February 20, 2025 by: Zacks Investment Research
Sentiment: Positive

SAM's Q4 results are likely to reflect the headwinds in the hard seltzer category. Pricing, cost cuts and Beyond Beer growth are expected to offer some relief.

Read More
image for news Boston Beer Gears Up to Report Q4 Earnings: Here's What to Expect
Zacks Industry Outlook Molson Coors, The Boston Beer and Compania Cervecerias Unidas
CCU, SAM, TAP
Published: February 14, 2025 by: Zacks Investment Research
Sentiment: Neutral

Molson Coors, The Boston Beer and Compania Cervecerias Unidas have been highlighted in this Industry Outlook article.

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image for news Zacks Industry Outlook Molson Coors, The Boston Beer and Compania Cervecerias Unidas
Top Rank Boxing Announces Twisted Tea as the Official Malt Beverage Partner for 2025
SAM
Published: February 12, 2025 by: GlobeNewsWire
Sentiment: Neutral

Expanded Partnership Will Offer Twisted Fan Experiences, Exhilarating Activations and Dynamic Branded Content Expanded Partnership Will Offer Twisted Fan Experiences, Exhilarating Activations and Dynamic Branded Content

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image for news Top Rank Boxing Announces Twisted Tea as the Official Malt Beverage Partner for 2025
Here's Why Boston Beer (SAM) is a Strong Value Stock
SAM
Published: February 12, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Here's Why Boston Beer (SAM) is a Strong Value Stock

About The Boston Beer Company, Inc. (SAM)

  • IPO Date 1995-11-21
  • Website https://www.bostonbeer.com
  • Industry Beverages - Alcoholic
  • CEO Michael Spillane
  • Employees 2537

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. The company's flagship beer is Samuel Adams Boston Lager. It offers various beers, hard ciders, and hard seltzers under the Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard, Dogfish Head, Angel City, Coney Island, Concrete Beach brand names. The company markets and sells its products to a network of approximately 400 wholesalers in the United States, as well as international wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other retail outlets. It also sells in products in Canada, Europe, Israel, Australia, New Zealand, the Caribbean, the Pacific Rim, Mexico, and Central and South America. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.