NFLX vs. ROKU: Which Ad-Supported Streaming Stock Has an Edge Now?
Roku's diversified ad, subscription and platform strategy, raised guidance and lower valuation premium give it an edge over Netflix now.
Zacks Investment Research7/29/2026Neutral
ROKU
Roku IncNASDAQCOMMUNICATION SERVICESENTERTAINMENT
Key Statistics
Market Cap
$21.20B
P/E Ratio
105.09
EPS
$1.36
Beta
2.01
52W High
$148.88
52W Low
$78.53
50-Day MA
$134.13
200-Day MA
$110.21
Dividend Yield
—
Profit Margin
4.06%
Forward P/E
60.98
PEG Ratio
1.01
About Roku Inc
Roku, Inc. operates a TV streaming platform. The company is headquartered in San Jose, California.
Fundamentals
| Revenue (TTM) | $4.97B |
| Gross Profit (TTM) | $2.19B |
| EBITDA | $391.12M |
| Operating Margin | 4.28% |
| Return on Equity | 7.76% |
| Return on Assets | 1.64% |
| Revenue/Share (TTM) | $33.67 |
| Book Value | $18.10 |
| Price-to-Book | 7.88 |
| Price-to-Sales (TTM) | 4.27 |
| EV/Revenue | 3.863 |
| EV/EBITDA | 33.83 |
| Quarterly Earnings Growth (YoY) | -64.90% |
| Quarterly Revenue Growth (YoY) | 22.40% |
| Shares Outstanding | $131.95M |
| Float | $130.10M |
| % Insiders | 0.63% |
| % Institutions | 87.68% |
Historical Volatility
HV 10-Day
10.53%
HV 20-Day
13.41%
HV 30-Day
16.23%
HV 60-Day
46.45%
HV Rank
0.0%
Volatility is currently contracting
Analyst Ratings
Consensus ($158.41 target)
1
Strong Buy9
Buy15
Hold1
Strong SellLatest News
Why Roku (ROKU) is a Top Growth Stock for the Long-Term
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Zacks Investment Research7/29/2026Positive
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.
Zacks Investment Research7/27/2026Positive
Roku to Announce Second Quarter 2026 Financial Results on August 6
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, Inc. (Nasdaq: ROKU) announced it will release second quarter 2026 financial results after market close on Thursday, August 6.On June 15, Fox Corporation (Nasdaq: FOXA, FOX) and Roku announced a definitive agreement under which FOX will acquire Roku. In light of the pending transaction, Roku will not host an earnings call and will not provide financial outlook.About Roku, Inc.Roku pioneered streaming on TV. Today, it is the #1 TV streaming platform.
Business Wire7/23/2026Neutral
Here Is Why You Should Buy Netflix And Roku
Netflix (NASDAQ:NFLX | NFLX Price Prediction) and Roku (NASDAQ:ROKU) just delivered post-earnings snapshots that could not look more different.
24/7 Wall Street7/23/2026Positive
Here's Why Roku (ROKU) is a Strong Momentum Stock
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Zacks Investment Research7/15/2026Positive
Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.
Zacks Investment Research7/15/2026Positive
Roku (ROKU) Ascends While Market Falls: Some Facts to Note
In the closing of the recent trading day, Roku (ROKU) stood at $142.34, denoting a +1.17% move from the preceding trading day.
Zacks Investment Research7/13/2026Neutral
Here's Why Roku (ROKU) is a Strong Growth Stock
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Zacks Investment Research7/13/2026Positive
Roku (ROKU) Suffers a Larger Drop Than the General Market: Key Insights
In the latest trading session, Roku (ROKU) closed at $139.25, marking a -1.39% move from the previous day.
Zacks Investment Research7/8/2026Negative
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Data last updated: 7/29/2026