Roku, Inc. (ROKU)

US — Communication Services Sector
Peers: DIS  AMC  PARA  WBD  NFLX  PARAA  APE 

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Key Metrics & Ratings

  • symbol ROKU
  • Rev/Share 29.0847
  • Book/Share 17.2761
  • PB 5.224
  • Debt/Equity 0.1964
  • CurrentRatio 2.8631
  • ROIC -0.0581

 

  • MktCap 13236382048.0
  • FreeCF/Share 2.0778
  • PFCF 43.5731
  • PE -124.519
  • Debt/Assets 0.1187
  • DivYield 0
  • ROE -0.0429

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade ROKU KeyBanc Capital Markets Sector Weight Overweight -- $115 July 10, 2025
Upgrade ROKU Loop Capital Hold Buy -- $100 June 17, 2025
Reiterated ROKU Pivotal Research Group -- Buy $125 $100 May 2, 2025
Resumed ROKU Piper Sandler -- Neutral -- $65 April 17, 2025
Upgrade ROKU Redburn Atlantic Neutral Buy -- $100 April 7, 2025
Initiation ROKU FBN Securities -- Outperform -- $93 March 28, 2025
Resumed ROKU BofA Securities -- Buy -- $100 March 27, 2025
Upgrade ROKU MoffettNathanson Sell Neutral -- $70 March 4, 2025
Upgrade ROKU Jefferies Underperform Hold $55 $100 Feb. 20, 2025
Upgrade ROKU Wells Fargo Equal Weight Overweight $74 $129 Feb. 14, 2025

News

Roku Called 'Self-Help' Turnaround, Citing Profit Focus And New Ad Partners
ROKU
Published: July 10, 2025 by: Benzinga
Sentiment: Positive

Keybanc analyst Justin Patterson upgraded Roku ROKU from Sector Weight to Overweight with a $115 price target on Wednesday.

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image for news Roku Called 'Self-Help' Turnaround, Citing Profit Focus And New Ad Partners
2 Bull Notes for Rallying Roku Stock
ROKU
Published: July 10, 2025 by: Schaeffers Research
Sentiment: Positive

Streaming name and Schaeffer's Top 2025 Stock Pick Roku Inc (NASDAQ:ROKU) is up 0.8% to trade at $89.33, after landing an upgrade out of Keybanc to "overweight" from "sector weight" to go with a $115 price target.

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image for news 2 Bull Notes for Rallying Roku Stock
Undercovered Dozen: Roku, Merck, Chevron And More
CVX, MRK, ROKU
Published: July 09, 2025 by: Seeking Alpha
Sentiment: Positive

The Undercovered Dozen series highlights 12 lesser-covered stocks weekly, providing investment ideas and sparking community discussion on their potential. Roku, Serve Robotics, Merck, Aeva, Chevron, INMune Bio, Nutex Health, LyondellBasell, Shopify, IBIT:CA and BITO are rated Strong Buy or Buy. MSTY is rated Hold.

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image for news Undercovered Dozen: Roku, Merck, Chevron And More
Can Roku's Subscription Push Power Its Revenue Growth in 2025?
ROKU
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU leans into AI-driven merchandising and new content deals to boost subscription-led platform growth in 2025.

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image for news Can Roku's Subscription Push Power Its Revenue Growth in 2025?
ROKU vs. DIS: Which Ad-Supported Streaming Stock is the Better Pick?
DIS, ROKU
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive

DIS leverages ESPN, Hulu and rising engagement to outshine ROKU's ad-tech gains in the race for streaming ad dollars.

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image for news ROKU vs. DIS: Which Ad-Supported Streaming Stock is the Better Pick?
META Upgrade to Hold, FDX Double Upgrade, ROKU Price Target Hike
META, ROKU
Published: July 03, 2025 by: Schwab Network
Sentiment: Neutral

Needham upgraded Meta Platforms (META) but still remains on the sidelines with a hold rating. Diane King Hall talks about the firm's concerns with Meta's A.I.

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image for news META Upgrade to Hold, FDX Double Upgrade, ROKU Price Target Hike
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
ROKU
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Roku: Secular Growth Remains Promising, Thanks To Robust Streaming Demand
ROKU
Published: July 01, 2025 by: Seeking Alpha
Sentiment: Positive

ROKU remains a compelling streaming stock, despite the recent recovery, thanks to the growing streaming share and the profitable cash flow investment thesis. This is significantly aided by the secular growth in the streaming industry, as the latter's viewing share well exceeds the Broadcast/ Cable viewing shares as of May 2025. Despite our prior tariff concerns, ROKU appears well diversified in its Devices supply strategy as well, with FY2025 unlikely to bring any material change on its gross profit margins.

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image for news Roku: Secular Growth Remains Promising, Thanks To Robust Streaming Demand
Wall Street Bulls Look Optimistic About Roku (ROKU): Should You Buy?
ROKU
Published: June 30, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Bulls Look Optimistic About Roku (ROKU): Should You Buy?
What Makes Roku (ROKU) a New Buy Stock
ROKU
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.

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image for news What Makes Roku (ROKU) a New Buy Stock
Roku (ROKU) Is Up 8.84% in One Week: What You Should Know
ROKU
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive

Does Roku (ROKU) have what it takes to be a top stock pick for momentum investors? Let's find out.

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image for news Roku (ROKU) Is Up 8.84% in One Week: What You Should Know
Top Stock Pick Report: V-Shaped Rallies Everywhere
BA, BE, BEAM, CF, COIN, CVNA, DB, DELL, EZPW, LC, NBIS, OPRA, RKLB, ROKU, SE, SEIC, SOFI, STM
Published: June 24, 2025 by: Schaeffers Research
Sentiment: Positive

Subscribers to Chart of the Week received this commentary on Sunday, June 22.

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image for news Top Stock Pick Report: V-Shaped Rallies Everywhere
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
ROKU
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?
ROKU
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU surges 10% on Amazon Ads deal, boosting its ad reach to 80M CTV homes, but valuation and device losses suggest investors should hold the stock for now.

Read More
image for news Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?
Roku (ROKU) Surges 10.4%: Is This an Indication of Further Gains?
ROKU
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.

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image for news Roku (ROKU) Surges 10.4%: Is This an Indication of Further Gains?
3 Tech Stocks You Can't Miss in This Market Cycle
RDDT, ROKU, SPOT
Published: June 17, 2025 by: MarketBeat
Sentiment: Positive

There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.

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image for news 3 Tech Stocks You Can't Miss in This Market Cycle
3 Tech Stocks You Can't Miss in This Market Cycle
RDDT, ROKU, SPOT
Published: June 17, 2025 by: MarketBeat
Sentiment: Positive

There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.

Read More
image for news 3 Tech Stocks You Can't Miss in This Market Cycle
Roku Stock Surges on Amazon Partnership
AMZN, ROKU
Published: June 16, 2025 by: Schaeffers Research
Sentiment: Positive

Streaming stock Roku Inc (NASDAQ:ROKU) was last seen up 10% at $81.88, after the company announced a deal with Amazon.com (AMZN) to create a connected TV footprint.

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image for news Roku Stock Surges on Amazon Partnership
Roku shares pop after striking major ad deal with Amazon
AMZN, ROKU
Published: June 16, 2025 by: Proactive Investors
Sentiment: Positive

Roku Inc (NASDAQ:ROKU) shares jumped almost 10% after the TV streaming platform announced a new partnership with Amazon Ads, which will create the largest authenticated connected TV (CTV) footprint in the United States. The integration makes Amazon's demand-side platform (DSP) Roku's primary platform for addressable CTV ad buying.

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image for news Roku shares pop after striking major ad deal with Amazon
SRPT Down Near 9-Year Low, CSCO Upgrade, ROKU Using AMZN Ads
AMZN, CSCO, ROKU
Published: June 16, 2025 by: Schwab Network
Sentiment: Negative

Sarepta Therapeutics (SRPT) sold off more than 40% after suspending its Elevidys Duchenne muscular dystrophy drug, which was linked to two fatal liver failure cases. Diane King Hall break takes a closer look into the report.

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image for news SRPT Down Near 9-Year Low, CSCO Upgrade, ROKU Using AMZN Ads
Is Roku's Strategy for Devices Segment Holding Back Its Profitability?
ROKU
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU's Devices arm fuels user growth but drags on margins, despite strong unit sales and strategic importance.

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image for news Is Roku's Strategy for Devices Segment Holding Back Its Profitability?
Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
ROKU
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Read More
image for news Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
Streaming Wars Intensify: WBD Split, NFLX Outperformance & ROKU Growth
NFLX, ROKU
Published: June 12, 2025 by: Schwab Network
Sentiment: Neutral

Alicia Reese with Wedbush talks all about the streaming wars on Wall Street. She first turns to Warner Bros.

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image for news Streaming Wars Intensify: WBD Split, NFLX Outperformance & ROKU Growth
Roku's Advertising Growth Outpaces Market: Will the Momentum Continue?
ROKU
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU's ad revenues are rising faster than the OTT market, powered by AI, partnerships and platform engagement in 2025.

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image for news Roku's Advertising Growth Outpaces Market: Will the Momentum Continue?
Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
ROKU
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
Roku (ROKU) Just Reclaimed the 200-Day Moving Average
ROKU
Published: June 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ROKU broke through the 200-day moving average, which suggests a long-term bullish trend.

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image for news Roku (ROKU) Just Reclaimed the 200-Day Moving Average
Roku Stock Is Beaten Down Now, but It Could 10X
ROKU
Published: June 06, 2025 by: The Motley Fool
Sentiment: Negative

It's been a frustrating past four years for patient Roku (ROKU 1.22%) shareholders. While the ticker's pullback from its pandemic-prompted 2021 peak wasn't exactly surprising (lots of stocks suffered a similar fate), what is surprising is that this one hasn't budged a bit since that slide.

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image for news Roku Stock Is Beaten Down Now, but It Could 10X
Roku vs. Comcast: Which Streaming Stock is the Better Investment?
CMCSA, ROKU
Published: June 05, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU outpaces CMCSA in streaming with surging ad revenues, daily users and narrowing losses fueling 2025 investor confidence.

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image for news Roku vs. Comcast: Which Streaming Stock is the Better Investment?
Roku: Underappreciated Growth Drivers As Profit Margins Expand
ROKU
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Positive

Roku delivered terrific Q1 results that featured a meaningful beat on growth expectations, with adjusted EBITDA also rising at a >30% year/y clip. The company benefits from streaming service price hikes, capturing a share of subscription revenue and growing advertising income. A recent hardware product refresh also makes Roku's offering more compelling against higher-cost rivals, giving the company an opportunity to draw in more daily active viewers.

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image for news Roku: Underappreciated Growth Drivers As Profit Margins Expand
Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?
ROKU
Published: May 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

ROKU's Frndly TV deal, ad growth and positive 2025 outlook present a compelling entry point for investors in 2025.

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image for news Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?

About Roku, Inc. (ROKU)

  • IPO Date 2017-09-28
  • Website https://www.roku.com
  • Industry Entertainment
  • CEO Anthony J. Wood
  • Employees 3340

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, and brand sponsorship and promotions; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls of streaming devices. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, North and South Americas, and Europe. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.