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- symbol ROKU
- Rev/Share 29.9205
- Book/Share 17.6362
- PB 5.6775
- Debt/Equity 0.2189
- CurrentRatio 2.8499
- ROIC -0.0442
- MktCap 14752224092.0
- FreeCF/Share 2.6541
- PFCF 37.8404
- PE -239.1294
- Debt/Assets 0.1325
- DivYield 0
- ROE -0.0244
- Rating C
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $100 | $120 | Aug. 1, 2025 |
| Upgrade | ROKU | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $115 | July 10, 2025 |
| Upgrade | ROKU | Loop Capital | Hold | Buy | -- | $100 | June 17, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $125 | $100 | May 2, 2025 |
| Resumed | ROKU | Piper Sandler | -- | Neutral | -- | $65 | April 17, 2025 |
| Upgrade | ROKU | Redburn Atlantic | Neutral | Buy | -- | $100 | April 7, 2025 |
| Initiation | ROKU | FBN Securities | -- | Outperform | -- | $93 | March 28, 2025 |
| Resumed | ROKU | BofA Securities | -- | Buy | -- | $100 | March 27, 2025 |
| Upgrade | ROKU | MoffettNathanson | Sell | Neutral | -- | $70 | March 4, 2025 |
| Upgrade | ROKU | Jefferies | Underperform | Hold | $55 | $100 | Feb. 20, 2025 |
News
Roku (ROKU) is a Top-Ranked Momentum Stock: Should You Buy?
Published: September 29, 2025 by: Zacks Investment Research
Sentiment: Positive
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
Read More
Can ROKU's Advertising Innovations Fuel Sustained Platform Momentum?
Published: September 25, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku's ad innovations, from self-service tools to DSP tieups, aim to power lasting platform momentum.
Read More
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Published: September 23, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Must-Watch Streaming Stocks Poised to Gain From Content Boom
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Positive
TME, Disney and Roku are powering the global streaming surge with subscriber growth, ad momentum and fresh content strategies.
Read More
Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now
Published: September 16, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku shares are up 26.3% year to date as platform revenues, streaming hours and ad tools show continued growth.
Read More
3 Stocks Positioned to Win With Strong Recurring Revenue Streams
Published: September 15, 2025 by: MarketBeat
Sentiment: Neutral
As signs of economic uncertainty mount—most recently, a dismal jobs report for the month of August, coupled with a small increase in the unemployment rate, threatened the market—investors may increasingly turn to stocks that they view as resilient plays amidst volatility.
Read More
Could Roku Stock Go Parabolic by 2026?
Published: September 15, 2025 by: The Motley Fool
Sentiment: Neutral
Changing consumer and business trends have taken many stocks to parabolic highs over the last few years. Roku (ROKU -2.06%) is one that achieved such peaks in the 2021 bull market, only to pull back.
Read More
Here's Why Roku (ROKU) is a Strong Momentum Stock
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.
Read More
Roku's Growth Story in 1 Clear Chart
Published: September 10, 2025 by: The Motley Fool
Sentiment: Positive
Some investors thought Roku (ROKU -2.56%) was a pure hero of the coronavirus lockdown era. The media-streaming technology expert's stock soared in 2020, stalled in 2021, and took a long, consistent swan dive over the next couple of years.
Read More
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Published: September 09, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Can Sports Engagement Emerge as ROKU's Next Pillar for Revenue Growth?
Published: September 08, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku is leaning into live sports to grow high-value viewership, lift engagement and attract premium advertising dollars.
Read More
Roku, Inc. (ROKU) Presents At Bank Of America 2025 Media, Communications & Entertainment Conference Transcript
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Neutral
Roku, Inc. (NASDAQ:ROKU ) Bank of America 2025 Media, Communications & Entertainment Conference September 4, 2025 11:20 AM EDT Company Participants Dan Jedda - COO & CFO Presentation Unknown Analyst Really delighted to have Dan Jedda, newly appointed Chief Operating Officer and CFO of Roku. Thanks so much for being here.
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ROKU vs. CMCSA: Which Streaming Stock is Better Positioned for Growth?
Published: September 04, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku's content, commerce and ad synergy give it an edge as CMCSA navigates slower streaming profitability.
Read More
Roku: Amazon Partnership Vs. Looming Walmart Competition
Published: September 04, 2025 by: Seeking Alpha
Sentiment: Positive
Roku offers a compelling buying opportunity, driven by margin expansion and a promising partnership with Amazon despite cyclical concerns. The company posted strong Q2 results, beating revenue and profit guidance, and maintains a robust cash position with no debt. Risks include potential disruption from Walmart's Vizio acquisition, but upcoming catalysts like the Amazon deal could offset these concerns.
Read More
Roku, Inc. (ROKU) Presents At Citi's 2025 Global Technology, Media And Telecommunications Conference Transcript
Published: September 03, 2025 by: Seeking Alpha
Sentiment: Neutral
Roku, Inc. (NASDAQ:ROKU ) Citi's 2025 Global Technology, Media and Telecommunications Conference September 3, 2025 9:30 AM EDT Company Participants Dan Jedda - COO & CFO Conference Call Participants Jason Bazinet - Citigroup Inc., Research Division Presentation Jason Bazinet MD, Global Head of EMT & Analyst Dan Jedda, CFO of Roku, with us here today. Dan, how are you?
Read More
Can Rising Streaming Hours Translate Into Revenue Gains for Roku?
Published: September 02, 2025 by: Zacks Investment Research
Sentiment: Positive
As ROKU's streaming hours surge, the key question is whether engagement will translate into revenue.
Read More
Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
Published: September 02, 2025 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
Roku's Devices Segment Under Pressure: A Temporary Setback or Trend?
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Negative
ROKU faces revenue decline in the Devices segment but leans on innovation, a flat 2025 outlook and a strong U.S. CTV share to fuel growth.
Read More
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.
Read More
Can ROKU Channel Push Shares Higher After 19.8% 6-Month Rally?
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU rises 19.8% over 6 months on strength in Roku Channel, but elevated valuation suggests holding existing positions while waiting for better entry points in 2025.
Read More
1 Soaring Stock With More Upside Potential to Buy and Hold
Published: August 26, 2025 by: The Motley Fool
Sentiment: Neutral
Over the past two years, Roku (ROKU 1.69%) has taken its shareholders on a volatile ride. The company faced several challenges in 2024, including a decrease in average revenue per user.
Read More
Roku's Ad Growth Outpaces OTT Market: Is Revenue Momentum Sustainable?
Published: August 25, 2025 by: Zacks Investment Research
Sentiment: Positive
With ad growth outpacing the OTT market, ROKU leverages DSP ties and The Roku Channel to drive platform gains.
Read More
Why Roku (ROKU) is a Top Momentum Stock for the Long-Term
Published: August 19, 2025 by: Zacks Investment Research
Sentiment: Positive
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Read More
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Published: August 18, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
NFLX vs. ROKU: Which Ad-Supported Streaming Stock is the Better Buy?
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive
Buy Netflix as ad revenues double & blockbuster content drives 16% growth; wait on Roku until sustainable profitability emerges despite platform strength.
Read More
Roku launches ad-free streaming service, Howdy, for $2.99 a month
Published: August 05, 2025 by: CNBC
Sentiment: Positive
Roku launched Howdy, a $2.99-per-month, ad-free streaming service. The service runs alongside the free, ad-supported Roku Channel, and adds to Roku's growing content lineup.
Read More
Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
Published: August 05, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.
Read More
Roku Launches Howdy, an Ad-Free Subscription Video Service Offering Award-Winning Entertainment at $2.99 Per Month
Published: August 05, 2025 by: Business Wire
Sentiment: Neutral
SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Roku, the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced the launch of Howdy™, a new subscription video-on-demand (SVOD) service that makes ad-free, high-quality entertainment more accessible than ever for just $2.99 per month. Launching nationwide later today in the U.S., Howdy offers subscribers unlimited access to a growing library of the stories viewers love, featuring thousands of titles and nearly 10,000 hours of entertainmen.
Read More
ROKU Q2 Earnings Beat Estimates, Revenues Rise Y/Y, Stock Down
Published: August 04, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU posts surprise Q2 profit and 15% revenue growth as ad strength, The Roku Channel, and Disney tie-ups boost momentum.
Read More
About Roku, Inc. (ROKU)
- IPO Date 2017-09-28
- Website https://www.roku.com
- Industry Entertainment
- CEO Anthony J. Wood
- Employees 3340