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Start Your Free Trial NowKey Metrics & Ratings
- symbol ROKU
- Rev/Share 29.0847
- Book/Share 17.2761
- PB 5.1994
- Debt/Equity 0.1964
- CurrentRatio 2.8631
- ROIC -0.0581
- MktCap 13174050055.0
- FreeCF/Share 2.0778
- PFCF 43.3679
- PE -123.9326
- Debt/Assets 0.1187
- DivYield 0
- ROE -0.0429
- Rating C
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 3
- P/B Score 2
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | ROKU | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $115 | July 10, 2025 |
| Upgrade | ROKU | Loop Capital | Hold | Buy | -- | $100 | June 17, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $125 | $100 | May 2, 2025 |
| Resumed | ROKU | Piper Sandler | -- | Neutral | -- | $65 | April 17, 2025 |
| Upgrade | ROKU | Redburn Atlantic | Neutral | Buy | -- | $100 | April 7, 2025 |
| Initiation | ROKU | FBN Securities | -- | Outperform | -- | $93 | March 28, 2025 |
| Resumed | ROKU | BofA Securities | -- | Buy | -- | $100 | March 27, 2025 |
| Upgrade | ROKU | MoffettNathanson | Sell | Neutral | -- | $70 | March 4, 2025 |
| Upgrade | ROKU | Jefferies | Underperform | Hold | $55 | $100 | Feb. 20, 2025 |
| Upgrade | ROKU | Wells Fargo | Equal Weight | Overweight | $74 | $129 | Feb. 14, 2025 |
News
Analysts Upgrade Roku Stock: Can It Deliver and Go Beyond?
Published: July 15, 2025 by: MarketBeat
Sentiment: Positive
When it comes to finding upside in the stock market, investors are often better off doing their own homework and analysis. However, in markets like today's, with technology stock valuations near all-time highs and a lot of ongoing narratives around economic and political developments, it can be useful to grab a helping hand from the people who find investment ideas for a living.
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Shoppable Test Drive Live Channel Launches on FreeCast and Roku
Published: July 14, 2025 by: Business Wire
Sentiment: Neutral
ORLANDO, Fla.--(BUSINESS WIRE)--FreeCast is announcing the launch of a next-gen shoppable FAST channel, Test Drive Live. The channel will be launching on Roku and FreeCast's own service, before coming to additional FAST channel platforms in the following weeks. Through FreeCast, the channel will be immediately available on Amazon Fire TV, Google TV, Apple TV, Xbox, iOS, Android, Windows, Mac, and most streaming devices. Test Drive Live redefines shopping channels and leverages the latest in str.
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Roku Called 'Self-Help' Turnaround, Citing Profit Focus And New Ad Partners
Published: July 10, 2025 by: Benzinga
Sentiment: Positive
Keybanc analyst Justin Patterson upgraded Roku ROKU from Sector Weight to Overweight with a $115 price target on Wednesday.
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2 Bull Notes for Rallying Roku Stock
Published: July 10, 2025 by: Schaeffers Research
Sentiment: Positive
Streaming name and Schaeffer's Top 2025 Stock Pick Roku Inc (NASDAQ:ROKU) is up 0.8% to trade at $89.33, after landing an upgrade out of Keybanc to "overweight" from "sector weight" to go with a $115 price target.
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Undercovered Dozen: Roku, Merck, Chevron And More
Published: July 09, 2025 by: Seeking Alpha
Sentiment: Positive
The Undercovered Dozen series highlights 12 lesser-covered stocks weekly, providing investment ideas and sparking community discussion on their potential. Roku, Serve Robotics, Merck, Aeva, Chevron, INMune Bio, Nutex Health, LyondellBasell, Shopify, IBIT:CA and BITO are rated Strong Buy or Buy. MSTY is rated Hold.
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Can Roku's Subscription Push Power Its Revenue Growth in 2025?
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU leans into AI-driven merchandising and new content deals to boost subscription-led platform growth in 2025.
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ROKU vs. DIS: Which Ad-Supported Streaming Stock is the Better Pick?
Published: July 03, 2025 by: Zacks Investment Research
Sentiment: Positive
DIS leverages ESPN, Hulu and rising engagement to outshine ROKU's ad-tech gains in the race for streaming ad dollars.
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META Upgrade to Hold, FDX Double Upgrade, ROKU Price Target Hike
Published: July 03, 2025 by: Schwab Network
Sentiment: Neutral
Needham upgraded Meta Platforms (META) but still remains on the sidelines with a hold rating. Diane King Hall talks about the firm's concerns with Meta's A.I.
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Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Published: July 02, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
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Roku: Secular Growth Remains Promising, Thanks To Robust Streaming Demand
Published: July 01, 2025 by: Seeking Alpha
Sentiment: Positive
ROKU remains a compelling streaming stock, despite the recent recovery, thanks to the growing streaming share and the profitable cash flow investment thesis. This is significantly aided by the secular growth in the streaming industry, as the latter's viewing share well exceeds the Broadcast/ Cable viewing shares as of May 2025. Despite our prior tariff concerns, ROKU appears well diversified in its Devices supply strategy as well, with FY2025 unlikely to bring any material change on its gross profit margins.
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Wall Street Bulls Look Optimistic About Roku (ROKU): Should You Buy?
Published: June 30, 2025 by: Zacks Investment Research
Sentiment: Positive
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
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What Makes Roku (ROKU) a New Buy Stock
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has been upgraded to a Zacks Rank #2 (Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.
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Roku (ROKU) Is Up 8.84% in One Week: What You Should Know
Published: June 24, 2025 by: Zacks Investment Research
Sentiment: Positive
Does Roku (ROKU) have what it takes to be a top stock pick for momentum investors? Let's find out.
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Top Stock Pick Report: V-Shaped Rallies Everywhere
Published: June 24, 2025 by: Schaeffers Research
Sentiment: Positive
Subscribers to Chart of the Week received this commentary on Sunday, June 22.
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Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU surges 10% on Amazon Ads deal, boosting its ad reach to 80M CTV homes, but valuation and device losses suggest investors should hold the stock for now.
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Roku (ROKU) Surges 10.4%: Is This an Indication of Further Gains?
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.
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3 Tech Stocks You Can't Miss in This Market Cycle
Published: June 17, 2025 by: MarketBeat
Sentiment: Positive
There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.
Read More
3 Tech Stocks You Can't Miss in This Market Cycle
Published: June 17, 2025 by: MarketBeat
Sentiment: Positive
There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.
Read More
Roku Stock Surges on Amazon Partnership
Published: June 16, 2025 by: Schaeffers Research
Sentiment: Positive
Streaming stock Roku Inc (NASDAQ:ROKU) was last seen up 10% at $81.88, after the company announced a deal with Amazon.com (AMZN) to create a connected TV footprint.
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Roku shares pop after striking major ad deal with Amazon
Published: June 16, 2025 by: Proactive Investors
Sentiment: Positive
Roku Inc (NASDAQ:ROKU) shares jumped almost 10% after the TV streaming platform announced a new partnership with Amazon Ads, which will create the largest authenticated connected TV (CTV) footprint in the United States. The integration makes Amazon's demand-side platform (DSP) Roku's primary platform for addressable CTV ad buying.
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SRPT Down Near 9-Year Low, CSCO Upgrade, ROKU Using AMZN Ads
Published: June 16, 2025 by: Schwab Network
Sentiment: Negative
Sarepta Therapeutics (SRPT) sold off more than 40% after suspending its Elevidys Duchenne muscular dystrophy drug, which was linked to two fatal liver failure cases. Diane King Hall break takes a closer look into the report.
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Is Roku's Strategy for Devices Segment Holding Back Its Profitability?
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU's Devices arm fuels user growth but drags on margins, despite strong unit sales and strategic importance.
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Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
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Streaming Wars Intensify: WBD Split, NFLX Outperformance & ROKU Growth
Published: June 12, 2025 by: Schwab Network
Sentiment: Neutral
Alicia Reese with Wedbush talks all about the streaming wars on Wall Street. She first turns to Warner Bros.
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Roku's Advertising Growth Outpaces Market: Will the Momentum Continue?
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU's ad revenues are rising faster than the OTT market, powered by AI, partnerships and platform engagement in 2025.
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Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Roku (ROKU) Just Reclaimed the 200-Day Moving Average
Published: June 06, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ROKU broke through the 200-day moving average, which suggests a long-term bullish trend.
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Roku Stock Is Beaten Down Now, but It Could 10X
Published: June 06, 2025 by: The Motley Fool
Sentiment: Negative
It's been a frustrating past four years for patient Roku (ROKU 1.22%) shareholders. While the ticker's pullback from its pandemic-prompted 2021 peak wasn't exactly surprising (lots of stocks suffered a similar fate), what is surprising is that this one hasn't budged a bit since that slide.
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Roku vs. Comcast: Which Streaming Stock is the Better Investment?
Published: June 05, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU outpaces CMCSA in streaming with surging ad revenues, daily users and narrowing losses fueling 2025 investor confidence.
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About Roku, Inc. (ROKU)
- IPO Date 2017-09-28
- Website https://www.roku.com
- Industry Entertainment
- CEO Anthony J. Wood
- Employees 3340