Roku, Inc. (ROKU)

US — Communication Services Sector
Peers: NWSA  TKO  WMG  PSKY  SNAP  OMC  Z  LLYVK 

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Key Metrics & Ratings

  • symbol ROKU
  • Rev/Share 30.938
  • Book/Share 17.8754
  • PB 5.5949
  • Debt/Equity 0.1742
  • CurrentRatio 2.7386
  • ROIC -0.0406

 

  • MktCap 14776655218.0
  • FreeCF/Share 3.0555
  • PFCF 32.9312
  • PE -530.9055
  • Debt/Assets 0.104
  • DivYield 0
  • ROE -0.0108

 

  • Rating C-
  • Score 1
  • Recommendation Strong Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade ROKU Piper Sandler Neutral Overweight -- $135 Nov. 3, 2025
Reiterated ROKU Pivotal Research Group -- Buy $120 $135 Nov. 3, 2025
Reiterated ROKU Pivotal Research Group -- Buy $100 $120 Aug. 1, 2025
Upgrade ROKU KeyBanc Capital Markets Sector Weight Overweight -- $115 July 10, 2025
Upgrade ROKU Loop Capital Hold Buy -- $100 June 17, 2025
Reiterated ROKU Pivotal Research Group -- Buy $125 $100 May 2, 2025
Resumed ROKU Piper Sandler -- Neutral -- $65 April 17, 2025
Upgrade ROKU Redburn Atlantic Neutral Buy -- $100 April 7, 2025
Initiation ROKU FBN Securities -- Outperform -- $93 March 28, 2025
Resumed ROKU BofA Securities -- Buy -- $100 March 27, 2025

News

3 Stocks Quietly Leveraging AI While Everyone Chases NVIDIA
IBKR, ROKU, TEL
Published: November 14, 2025 by: MarketBeat
Sentiment: Positive

Artificial intelligence is still the headline story in markets—but the smartest opportunities might not be the ones everyone's already talking about. While the biggest AI names have been making massive moves, a quieter kind of transformation is happening behind the scenes.

Read More
image for news 3 Stocks Quietly Leveraging AI While Everyone Chases NVIDIA
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
ROKU
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Top Streaming Stocks Positioned to Gain From Expanding Content Trends
FOXA, FUBO, ROKU
Published: November 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Streaming leaders Fox, fuboTV and Roku gain momentum as content output surges and global streaming adoption accelerates.

Read More
image for news Top Streaming Stocks Positioned to Gain From Expanding Content Trends
Earnings Estimates Moving Higher for Roku (ROKU): Time to Buy?
ROKU
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) shares have started gaining and might continue moving higher in the near term, as indicated by solid earnings estimate revisions.

Read More
image for news Earnings Estimates Moving Higher for Roku (ROKU): Time to Buy?
Best Momentum Stocks to Buy for Nov. 6
CBOE, FOXA, ROKU
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU, FOXA and CBOE made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on Nov. 6, 2025.

Read More
image for news Best Momentum Stocks to Buy for Nov. 6
Is Roku (ROKU) Stock Outpacing Its Consumer Discretionary Peers This Year?
ROKU
Published: November 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Here is how Roku (ROKU) and Amer Sports, Inc. (AS) have performed compared to their sector so far this year.

Read More
image for news Is Roku (ROKU) Stock Outpacing Its Consumer Discretionary Peers This Year?
Buy These 3 Stocks With Upgraded Broker Ratings Right Now
ROKU, TEAM, UHS
Published: November 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku, Universal Health Services and Atlassian earn fresh broker upgrades, signaling potential upside amid bullish investor sentiment.

Read More
image for news Buy These 3 Stocks With Upgraded Broker Ratings Right Now
Roku's Profit Engine Roars to Life: Is the Rally Just Beginning?
ROKU
Published: November 04, 2025 by: MarketBeat
Sentiment: Positive

Roku, Inc. NASDAQ: ROKU delivered a powerful statement to the market with its third-quarter 2025 earnings, igniting a rally in its stock price. The streaming leader reported its first operating profit since 2021, a pivotal milestone that suggests a fundamental improvement in the company's financial health.

Read More
image for news Roku's Profit Engine Roars to Life: Is the Rally Just Beginning?
Roku Q3 Earnings Beat Estimates, Device Weakness Weighs on Stock
ROKU
Published: October 31, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU's Q3 earnings and revenues beat estimates, but persistent device weakness weighs on the stock despite platform growth momentum.

Read More
image for news Roku Q3 Earnings Beat Estimates, Device Weakness Weighs on Stock
Roku's Strong Outlook Sparks Optimism As Analyst Sees Momentum Building Into 2026
ROKU
Published: October 31, 2025 by: Benzinga
Sentiment: Positive

Roku Inc.'s (NASDAQ:ROKU) upbeat fourth-quarter outlook reignited investor optimism after the streaming platform beat its third-quarter earnings. The improving ad performance, positive cash flow, and renewed momentum in platform expansion suggest it's regaining strength heading into 2026.

Read More
image for news Roku's Strong Outlook Sparks Optimism As Analyst Sees Momentum Building Into 2026
Roku: A Strategic Pivot May Be About To Unlock Major Upside Value
ROKU
Published: October 31, 2025 by: Seeking Alpha
Sentiment: Positive

Roku delivered a solid Q3 with positive net and operating income, signaling a potential turning point for the company. ROKU's strategic pivot from advertising to subscription-based models, including Frndly TV and Howdy, is driving improved profitability and future growth potential. Despite short-term stock volatility, I see the subscription focus and Amazon DSP integration as positive catalysts for sustainable margin expansion.

Read More
image for news Roku: A Strategic Pivot May Be About To Unlock Major Upside Value
Should Roku Stock Be in Your Portfolio Before the Q3 Earnings Release?
ROKU
Published: October 28, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU's third-quarter 2025 performance is likely to have been driven by strong ad growth, Amazon DSP integration and solid Roku Channel engagement.

Read More
image for news Should Roku Stock Be in Your Portfolio Before the Q3 Earnings Release?
Will Roku Stock Rally On Its Upcoming Earnings?
ROKU
Published: October 28, 2025 by: Forbes
Sentiment: Positive

Roku (NASDAQ:ROKU) is anticipated to announce its earnings on Thursday, October 30, 2025. Revenues are predicted to approximate $1.2 billion, reflecting a 13% increase year over year, according to consensus estimates, while earnings are expected to be about $0.09 per share.

Read More
image for news Will Roku Stock Rally On Its Upcoming Earnings?
Roku poised for strong Q3 report as platform and ad revenue drive growth
ROKU
Published: October 27, 2025 by: Proactive Investors
Sentiment: Positive

Roku Inc (NASDAQ:ROKU) is expected to report strong financial results for the third quarter, with analysts at Wedbush pointing to the company's profitable expansion, growing ad inventory, and platform diversification as key growth drivers. “We expect Roku to report another solid quarter, emphasizing its focus on profitable expansion,” the analysts wrote, noting that the company's increasing connected TV (CTV) market share and expanding DSP partnerships could more than offset potential headwinds from tariffs.

Read More
image for news Roku poised for strong Q3 report as platform and ad revenue drive growth
Unlocking Q3 Potential of Roku (ROKU): Exploring Wall Street Estimates for Key Metrics
ROKU
Published: October 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for Roku (ROKU), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended September 2025.

Read More
image for news Unlocking Q3 Potential of Roku (ROKU): Exploring Wall Street Estimates for Key Metrics
FOX vs. ROKU: Which Stock Should Value Investors Buy Now?
FOX, ROKU
Published: October 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Broadcast Radio and Television sector have probably already heard of Fox Corporation (FOX) and Roku (ROKU). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news FOX vs. ROKU: Which Stock Should Value Investors Buy Now?
Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
ROKU
Published: October 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

Read More
image for news Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
3 High P/E Stocks Justified by Future Upside Potential
ONON, ROKU, SPOT
Published: October 09, 2025 by: MarketBeat
Sentiment: Neutral

All valuations—whether in stocks, real estate, or any business that generates cash flow—are ultimately based on expectations for future growth. Understanding that simple truth helps investors avoid one of the most common mistakes in the market: judging valuations based on opinion rather than on what the data and price action are signaling.

Read More
image for news 3 High P/E Stocks Justified by Future Upside Potential
FOX or ROKU: Which Is the Better Value Stock Right Now?
FOX, ROKU
Published: October 07, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors with an interest in Broadcast Radio and Television stocks have likely encountered both Fox Corporation (FOX) and Roku (ROKU). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news FOX or ROKU: Which Is the Better Value Stock Right Now?
Top Stock Pick Report: A Q3 For the Record Books
BA, BE, BEAM, CF, COIN, CVNA, DB, DELL, EZPW, LC, NBIS, OPRA, RKLB, ROKU, SE, SEIC, SOFI, STM
Published: October 07, 2025 by: Schaeffers Research
Sentiment: Positive

Subscribers to Chart of the Week received this commentary on Sunday, October 5.

Read More
image for news Top Stock Pick Report: A Q3 For the Record Books
Wall Street Analysts Look Bullish on Roku (ROKU): Should You Buy?
ROKU
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Wall Street Analysts Look Bullish on Roku (ROKU): Should You Buy?
Is Trending Stock Roku, Inc. (ROKU) a Buy Now?
ROKU
Published: October 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Is Trending Stock Roku, Inc. (ROKU) a Buy Now?
Roku (ROKU) is a Top-Ranked Momentum Stock: Should You Buy?
ROKU
Published: September 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

Read More
image for news Roku (ROKU) is a Top-Ranked Momentum Stock: Should You Buy?
Can ROKU's Advertising Innovations Fuel Sustained Platform Momentum?
ROKU
Published: September 25, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku's ad innovations, from self-service tools to DSP tieups, aim to power lasting platform momentum.

Read More
image for news Can ROKU's Advertising Innovations Fuel Sustained Platform Momentum?
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
ROKU
Published: September 23, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Must-Watch Streaming Stocks Poised to Gain From Content Boom
DIS, ROKU, TME
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Positive

TME, Disney and Roku are powering the global streaming surge with subscriber growth, ad momentum and fresh content strategies.

Read More
image for news Must-Watch Streaming Stocks Poised to Gain From Content Boom
Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
ROKU
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now
ROKU
Published: September 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku shares are up 26.3% year to date as platform revenues, streaming hours and ad tools show continued growth.

Read More
image for news ROKU Appreciates 26.3% YTD: Three Key Reasons to Hold the Stock Now
3 Stocks Positioned to Win With Strong Recurring Revenue Streams
FSLR, ROKU, WING
Published: September 15, 2025 by: MarketBeat
Sentiment: Neutral

As signs of economic uncertainty mount—most recently, a dismal jobs report for the month of August, coupled with a small increase in the unemployment rate, threatened the market—investors may increasingly turn to stocks that they view as resilient plays amidst volatility.

Read More
image for news 3 Stocks Positioned to Win With Strong Recurring Revenue Streams
Could Roku Stock Go Parabolic by 2026?
ROKU
Published: September 15, 2025 by: The Motley Fool
Sentiment: Neutral

Changing consumer and business trends have taken many stocks to parabolic highs over the last few years. Roku (ROKU -2.06%) is one that achieved such peaks in the 2021 bull market, only to pull back.

Read More
image for news Could Roku Stock Go Parabolic by 2026?

About Roku, Inc. (ROKU)

  • IPO Date 2017-09-28
  • Website https://www.roku.com
  • Industry Entertainment
  • CEO Anthony J. Wood
  • Employees 3340

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, and brand sponsorship and promotions; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls of streaming devices. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, North and South Americas, and Europe. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.