Roku, Inc. (ROKU)

US — Communication Services Sector
Peers: DIS  AMC  PARA  WBD  NFLX  PARAA  APE 

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Key Metrics & Ratings

  • symbol ROKU
  • Rev/Share 29.0847
  • Book/Share 17.2761
  • PB 4.2139
  • Debt/Equity 0.1964
  • CurrentRatio 2.8631
  • ROIC -0.0581

 

  • MktCap 10672701094.0
  • FreeCF/Share 2.0778
  • PFCF 35.1337
  • PE -100.443
  • Debt/Assets 0.1187
  • DivYield 0
  • ROE -0.0429

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated ROKU Pivotal Research Group -- Buy $125 $100 May 2, 2025
Resumed ROKU Piper Sandler -- Neutral -- $65 April 17, 2025
Upgrade ROKU Redburn Atlantic Neutral Buy -- $100 April 7, 2025
Initiation ROKU FBN Securities -- Outperform -- $93 March 28, 2025
Resumed ROKU BofA Securities -- Buy -- $100 March 27, 2025
Upgrade ROKU MoffettNathanson Sell Neutral -- $70 March 4, 2025
Upgrade ROKU Jefferies Underperform Hold $55 $100 Feb. 20, 2025
Upgrade ROKU Wells Fargo Equal Weight Overweight $74 $129 Feb. 14, 2025
Upgrade ROKU Pivotal Research Group Hold Buy $65 $125 Feb. 14, 2025
Initiation ROKU JMP Securities -- Mkt Outperform -- $95 Jan. 21, 2025

News

Roku: Underappreciated Growth Drivers As Profit Margins Expand
ROKU
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Positive

Roku delivered terrific Q1 results that featured a meaningful beat on growth expectations, with adjusted EBITDA also rising at a >30% year/y clip. The company benefits from streaming service price hikes, capturing a share of subscription revenue and growing advertising income. A recent hardware product refresh also makes Roku's offering more compelling against higher-cost rivals, giving the company an opportunity to draw in more daily active viewers.

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image for news Roku: Underappreciated Growth Drivers As Profit Margins Expand
Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?
ROKU
Published: May 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

ROKU's Frndly TV deal, ad growth and positive 2025 outlook present a compelling entry point for investors in 2025.

Read More
image for news Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?
Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
ROKU
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
ROKU
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
Wall Street Analysts See a 28.78% Upside in Roku (ROKU): Can the Stock Really Move This High?
ROKU
Published: May 26, 2025 by: Zacks Investment Research
Sentiment: Positive

The average of price targets set by Wall Street analysts indicates a potential upside of 28.8% in Roku (ROKU). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Read More
image for news Wall Street Analysts See a 28.78% Upside in Roku (ROKU): Can the Stock Really Move This High?
The Big 3: AMZN, CART, ROKU
AMZN, ROKU
Published: May 23, 2025 by: Schwab Network
Sentiment: Positive

Mike Shorr with @ProsperTradingAcademy focuses on three companies with expansive reach in ecommerce and digital advertising. He notes Maplebear (CART) brushing up against a key resistance level, Roku Inc.'s (ROKU) vulnerability of "outperforming to the downside," and his bullish expectations on Amazon (AMZN).

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image for news The Big 3: AMZN, CART, ROKU
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
ROKU
Published: May 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
The Big 3: ROKU, RDDT, AMD
AMD, RDDT, ROKU
Published: May 15, 2025 by: Schwab Network
Sentiment: Neutral

Charles Moon (@ProsperTradingAcademy) returns to Trading 360 with levels he's watching on a trio of stocks. He calls Roku Inc. (ROKU) a possible strangle play.

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image for news The Big 3: ROKU, RDDT, AMD
Roku vs. Paramount Global: Which Streaming Stock is the Better Pick?
PARA, ROKU
Published: May 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku ROKU and Paramount Global PARA are both competing for dominance in the ad-supported streaming space, but their recent performances paint contrasting pictures. Roku continues to scale its platform and expand its advertising toolkit, while Paramount Global leans on franchise content and viewer engagement across Paramount+ and Pluto TV.

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image for news Roku vs. Paramount Global: Which Streaming Stock is the Better Pick?
Wall Street Analysts Think Roku (ROKU) Could Surge 44.83%: Read This Before Placing a Bet
ROKU
Published: May 09, 2025 by: Zacks Investment Research
Sentiment: Positive

The average of price targets set by Wall Street analysts indicates a potential upside of 44.8% in Roku (ROKU). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Read More
image for news Wall Street Analysts Think Roku (ROKU) Could Surge 44.83%: Read This Before Placing a Bet
Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet
ROKU
Published: May 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet
Roku Chief Financial Officer to Present at Needham Technology, Media, & Consumer Conference
ROKU
Published: May 07, 2025 by: Business Wire
Sentiment: Neutral

SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (Nasdaq: ROKU) announced today that Chief Financial Officer Dan Jedda will present at the 20th Annual Needham Technology, Media, & Consumer Conference on May 13, 2025. Jedda is scheduled to participate in a fireside conversation at 3 PM Eastern Time / 12 PM Pacific Time. A live webcast and replay will be available on Roku's Investor Relations site at https://www.roku.com/investor. About Roku, Inc. Roku pioneered streaming on TV. We connect users.

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image for news Roku Chief Financial Officer to Present at Needham Technology, Media, & Consumer Conference
Roku Q1 2025 Earnings: Growth Slows, But Monetization And Margins Improve
ROKU
Published: May 07, 2025 by: Seeking Alpha
Sentiment: Positive

Revenue rose 15.8% year-over-year, down from 22.0% in Q4. EBITDA growth also decelerated, landing at 36.9% compared to 62.5% the previous quarter. In Q4, Total Reach Campaign usage was up 82%, but that surge hasn't been mirrored in top-line growth - a gap that continued into Q1. That suggests ad yield and efficiency aren't fully dialed in yet. The bull case strengthens if EBITDA margins continue climbing toward (or past) 10%, ARPU keeps growing in the double digits, and Roku begins closing the gap between TRC engagement and monetization.

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image for news Roku Q1 2025 Earnings: Growth Slows, But Monetization And Margins Improve
3 Growth Stocks That Could Skyrocket in 2025 and Beyond
AMZN, CELH, ROKU
Published: May 05, 2025 by: The Motley Fool
Sentiment: Positive

Stocks are starting to bounce back, and it's probably a good time to take a look at growth stocks that can make the most of the market's recent bullish turn. You probably have a few growth stocks in mind, and I want to share some of mine.

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image for news 3 Growth Stocks That Could Skyrocket in 2025 and Beyond
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
ROKU
Published: May 05, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Top Streaming Content Stocks to Keep an Eye on for Solid Gains
GOOG, GOOGL, NFLX, ROKU
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Keep Netflix, Roku and Alphabet in your portfolio to take advantage of the growing streaming market, increasing demand and innovative monetization strategies.

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image for news Top Streaming Content Stocks to Keep an Eye on for Solid Gains
ROKU Q1 Loss Narrower Than Expected, Revenues Increase Y/Y
ROKU
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku's first-quarter 2025 results benefit from consistent growth in streaming hours on The Roku Channel and various third-party platform integrations.

Read More
image for news ROKU Q1 Loss Narrower Than Expected, Revenues Increase Y/Y
Roku Stock Reeling on Disappointing Revenue Guidance
ROKU
Published: May 02, 2025 by: Schaeffers Research
Sentiment: Negative

Streaming stock Roku Inc (NASDAQ:ROKU) is sinking, down 9.7% at $60.75 at last glance.

Read More
image for news Roku Stock Reeling on Disappointing Revenue Guidance
Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
MAR, ROKU
Published: May 02, 2025 by: Zacks Investment Research
Sentiment: Positive

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Read More
image for news Why Investors Need to Take Advantage of These 2 Consumer Discretionary Stocks Now
Roku Stock Could Head Higher on Friday
ROKU
Published: April 30, 2025 by: The Motley Fool
Sentiment: Positive

Like a limited series on a streaming service, it seems as if Roku (ROKU -2.67%) can't hold investor attention for long. Shares of the company behind the leading operating system for streaming TV soared to a fresh 52-week high after posting blowout financial results in mid-February.

Read More
image for news Roku Stock Could Head Higher on Friday
Why Roku Remains A Buy: Navigating The Streaming Revolution
ROKU
Published: April 30, 2025 by: Seeking Alpha
Sentiment: Neutral

Roku's strategies include better home screen monetization, expanding third-party ad partnerships, and growing subscription revenue, which should drive long-term platform revenue. Its fourth-quarter 2024 report shows 12% growth in streaming households and an 18% increase in streaming hours, indicating strong user engagement. Risks include increased competition, device margin pressure, and advertising market volatility, which could impact revenue growth.

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image for news Why Roku Remains A Buy: Navigating The Streaming Revolution
Roku Stock Red-Hot as Earnings Loom
ROKU
Published: April 29, 2025 by: Schaeffers Research
Sentiment: Positive

Roku Inc (NASDAQ:ROKU), one of our top stock picks of 2025 , is up 2.4% to trade at $69.75 today, almost 24 hours away from the streaming company's first-quarter earnings report.

Read More
image for news Roku Stock Red-Hot as Earnings Loom
Roku Gears Up to Report Q1 Earnings: Buy, Sell or Hold the Stock?
ROKU
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

ROKU shows promise, but valuation reflects growth. Investors can hold and wait for a better entry amid Q1 margin pressure and rising ad competition.

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image for news Roku Gears Up to Report Q1 Earnings: Buy, Sell or Hold the Stock?
These 2 Consumer Discretionary Stocks Could Beat Earnings: Why They Should Be on Your Radar
MAR, ROKU
Published: April 28, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors looking for ways to find stocks that are set to beat quarterly earnings estimates should check out the Zacks Earnings ESP.

Read More
image for news These 2 Consumer Discretionary Stocks Could Beat Earnings: Why They Should Be on Your Radar
Media & Tech Stocks Extend Rally As Trump Softens Stance On China Tariffs, Fed Chief
DIS, LYV, ROKU, TKO, WBD
Published: April 23, 2025 by: Deadline
Sentiment: Positive

Entertainment and tech shares followed markets higher extending a rally sparked by President Trump floating a possible détente in the China trade war and insisting he has no plan “whatsoever” to fire Jerome Powell after recently musing about the central bank chief's “termination.” Warner Bros.

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image for news Media & Tech Stocks Extend Rally As Trump Softens Stance On China Tariffs, Fed Chief
Roku's Bottom-Line Reversal At Risk - Discounted Valuations Trigger Rich Upside
ROKU
Published: April 23, 2025 by: Seeking Alpha
Sentiment: Positive

ROKU's bottom-line reversal may soon be here, as observed in the promising FY2025 guidance and FY2026 commentary, thanks to its improving operation scale & user monetization. The same has been observed in its promising performance metrics, with it underscoring its potential reversal from the prior cash burn. This is on top of its growing CTV/ streaming market share, as market analysts expect further advertising growth over the next few years.

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image for news Roku's Bottom-Line Reversal At Risk - Discounted Valuations Trigger Rich Upside
FOXA vs. ROKU: Which Stock Is the Better Value Option?
FOXA, ROKU
Published: April 22, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors with an interest in Broadcast Radio and Television stocks have likely encountered both Fox (FOXA) and Roku (ROKU). But which of these two stocks offers value investors a better bang for their buck right now?

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image for news FOXA vs. ROKU: Which Stock Is the Better Value Option?
Roku (ROKU) Upgraded to Strong Buy: Here's Why
ROKU
Published: April 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #1 (Strong Buy).

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image for news Roku (ROKU) Upgraded to Strong Buy: Here's Why
ROKU vs. WBD: Which Ad-Supported Streaming Stock is the Better Buy?
ROKU, WBD
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU stands out as a better investment opportunity than WBD in 2025, given its exceptional advertising performance and strategies.

Read More
image for news ROKU vs. WBD: Which Ad-Supported Streaming Stock is the Better Buy?
Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
ROKU
Published: April 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know

About Roku, Inc. (ROKU)

  • IPO Date 2017-09-28
  • Website https://www.roku.com
  • Industry Entertainment
  • CEO Mr. Anthony J. Wood
  • Employees 3340

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, and brand sponsorship and promotions; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls of streaming devices. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, North and South Americas, and Europe. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.