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- symbol ROKU
- Rev/Share 30.938
- Book/Share 17.8754
- PB 4.8139
- Debt/Equity 0.1742
- CurrentRatio 2.7386
- ROIC -0.0348
- MktCap 12714040153.0
- FreeCF/Share 3.0555
- PFCF 28.3345
- PE -456.7985
- Debt/Assets 0.104
- DivYield 0
- ROE -0.0108
- Rating C
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | ROKU | Oppenheimer | Perform | Outperform | -- | $105 | Feb. 6, 2026 |
| Upgrade | ROKU | Evercore ISI | In-line | Outperform | -- | $145 | Jan. 8, 2026 |
| Upgrade | ROKU | Arete | Neutral | Buy | -- | $132 | Jan. 5, 2026 |
| Upgrade | ROKU | Morgan Stanley | Underweight | Overweight | -- | $135 | Dec. 16, 2025 |
| Upgrade | ROKU | Jefferies | Hold | Buy | -- | $135 | Dec. 11, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $120 | $135 | Nov. 3, 2025 |
| Upgrade | ROKU | Piper Sandler | Neutral | Overweight | -- | $135 | Nov. 3, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $100 | $120 | Aug. 1, 2025 |
| Upgrade | ROKU | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $115 | July 10, 2025 |
| Upgrade | ROKU | Loop Capital | Hold | Buy | -- | $100 | June 17, 2025 |
News
Roku set to report Q4 results amid expanding platform revenue
Published: February 06, 2026 by: Proactive Investors
Sentiment: Positive
Wedbush has reiterated its bullish stance on Roku Inc (NASDAQ:ROKU) ahead of its fourth quarter earnings report, due on February 12, with analysts pointing to the company's “profitable growth drivers” and positioning on their Best Ideas List. The analysts maintained an ‘Outperform' rating and $130 price target, which implies significant upside from current levels of about $86.
Read More
Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
Published: February 04, 2026 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Roku (ROKU) Outperforms Broader Market: What You Need to Know
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Positive
In the latest trading session, Roku (ROKU) closed at $96.18, marking a +1.03% move from the previous day.
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Down 12.4% in 4 Weeks, Here's Why You Should You Buy the Dip in Roku (ROKU)
Published: February 02, 2026 by: Zacks Investment Research
Sentiment: Positive
The heavy selling pressure might have exhausted for Roku (ROKU) as it is technically in oversold territory now. In addition to this technical measure, strong agreement among Wall Street analysts in revising earnings estimates higher indicates that the stock is ripe for a trend reversal.
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Here's Why Roku (ROKU) Could be Great Choice for a Bottom Fisher
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Neutral
After losing some value lately, a hammer chart pattern has been formed for Roku (ROKU), indicating that the stock has found support. This, combined with an upward trend in earnings estimate revisions, could lead to a trend reversal for the stock in the near term.
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Wall Street Bulls Look Optimistic About Roku (ROKU): Should You Buy?
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
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Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Wall Street Analysts Think Roku (ROKU) Is a Good Investment: Is It?
Published: January 13, 2026 by: Zacks Investment Research
Sentiment: Neutral
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
Read More
Why Roku (ROKU) is a Top Momentum Stock for the Long-Term
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive
Whether you're a value, growth, or momentum investor, finding strong stocks becomes easier with the Zacks Style Scores, a top feature of the Zacks Premium research service.
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Is Trending Stock Roku, Inc. (ROKU) a Buy Now?
Published: January 12, 2026 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Roku (ROKU) Just Flashed Golden Cross Signal: Do You Buy?
Published: January 06, 2026 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ROKU broke through the 20-day moving average, which suggests a short-term bullish trend.
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Must-Watch Streaming Stocks Set to Ride on the Content Supercycle
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Positive
Streaming's rise reshapes entertainment as Sony Group, Fox and Roku leverage owned IP, ads and platforms to capture long-term growth globally.
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Is Most-Watched Stock Roku, Inc. (ROKU) Worth Betting on Now?
Published: December 31, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Can Strong Platform Revenues Support Further Upside in Roku Stock?
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU's platform business leans on advertising strength, expanding subscriptions and a growing content slate to drive revenue growth.
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Roku vs. Netflix: Which Streaming Platform Stock is a Better Buy Now?
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU and NFLX dominate streaming in different ways, with platform scale and content investment shaping their paths ahead.
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Is Roku (ROKU) Stock Outpacing Its Consumer Discretionary Peers This Year?
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
Here is how Roku (ROKU) and Super Group (SGHC) Limited (SGHC) have performed compared to their sector so far this year.
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The Big 3: ROKU, QCOM, SLM
Published: December 22, 2025 by: Schwab Network
Sentiment: Neutral
Tammy Marshall with @ElliottWaveTrader, also known as the "Fibonacci Princess," takes investors through her technical analysis on her picks. She explains what's interesting from a trading perspective in Roku Inc. (ROKU), Qualcomm (QCOM), and SLM Corp. (SLM) and offers example options trades for the Big 3.
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5 Discretionary Stocks to Grab as Inflation Softens in November
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Neutral
Soft November CPI sparks hopes for more Fed cuts, lifting consumer discretionary picks like CROX, AS, KTB, RL and ROKU with rising estimates.
Read More
Nielsen and Roku Expand Strategic Measurement Partnership
Published: December 22, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen's advanced campaign measurement and outcome solutions. With streaming on Roku devices alone making up more than 21% of all TV viewing**, advertisers can get a more accurate view of what audienc.
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Roku (ROKU) Stock Declines While Market Improves: Some Information for Investors
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Neutral
Roku (ROKU) concluded the recent trading session at $108.82, signifying a -1.85% move from its prior day's close.
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Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Are You Looking for a Top Momentum Pick? Why Roku (ROKU) is a Great Choice
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Positive
Does Roku (ROKU) have what it takes to be a top stock pick for momentum investors? Let's find out.
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Roku (ROKU) Is Considered a Good Investment by Brokers: Is That True?
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Positive
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Read More
Can ROKU's Rising Streaming Hours Drive Further Upside in Revenues?
Published: December 16, 2025 by: Zacks Investment Research
Sentiment: Positive
Rising streaming hours are reinforcing ROKU's ad model, as more viewing time boosts inventory, advertiser access and subscription discovery.
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Roku Stock Extends Rally on Vaunted Double Upgrade
Published: December 16, 2025 by: Schaeffers Research
Sentiment: Positive
Roku Inc (NASDAQ:ROKU) stock is on the rise, up 2.3% at $111.59 at last check, after a rare double upgrade from Morgan Stanley to "overweight" from "underweight," to go with a price-target hike to $135 from $85.
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Wall Street is Still Bullish on D-Wave, Roku, and EssilorLuxotica
Published: December 16, 2025 by: 24/7 Wall Street
Sentiment: Positive
Given the surge of interest and potential in quantum computing, it would also help explain why analysts at Jefferies say D-Wave Quantum (NASDAQ: QBTS) could surge 90% higher in 2026.
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These Experts Have 6 Top Internet Stock Picks Lined Up for Next Year
Published: December 15, 2025 by: Investopedia
Sentiment: Neutral
Jefferies has some ideas about where tech investors should look after a tough stretch for the sector.
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Roku's Improving Margins Signal a Turnaround: Is the Stock a Buy Now?
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU's rising margins, stronger ad demand and expanding engagement signal a turnaround gaining momentum across its platform ecosystem.
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Buy 4 Discretionary Stocks as Fed Cuts Rates for Third Time This Year
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Fed???s third rate cut lifts markets, putting BRSL, LVS, ROKU and KTB in focus as their earnings estimates strengthen.
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Roku upgraded to ‘Buy' on platform revenue upside
Published: December 11, 2025 by: Proactive Investors
Sentiment: Positive
Roku Inc (NASDAQ:ROKU) has been upgraded to a ‘Buy' rating by Jefferies, which raised its price target to $135 from $100, with the firm pointing to potential upside in the company's platform revenue as the primary driver behind the upgrade. The new price target implies upside of about 28% from Roku's share price at the analysts' time of writing.
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About Roku, Inc. (ROKU)
- IPO Date 2017-09-28
- Website https://www.roku.com
- Industry Entertainment
- CEO Anthony J. Wood
- Employees 3340