Roku, Inc. (ROKU)

US — Communication Services Sector
Peers: DIS  AMC  PARA  WBD  NFLX  PARAA  APE 

Automate Your Wheel Strategy on ROKU

With Tiblio's Option Bot, you can configure your own wheel strategy including ROKU - and automate your put writes, covered calls, and full wheel strategy. Just connect one of the supported brokerages: tastytrade, Schwab, TradeStation or Tradier and go.

Start Your Free Trial Now

Key Metrics & Ratings

  • symbol ROKU
  • Rev/Share 29.0847
  • Book/Share 17.2761
  • PB 4.7135
  • Debt/Equity 0.1964
  • CurrentRatio 2.8631
  • ROIC -0.0581

 

  • MktCap 11942810841.0
  • FreeCF/Share 2.0778
  • PFCF 39.3148
  • PE -112.3499
  • Debt/Assets 0.1187
  • DivYield 0
  • ROE -0.0429

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 2
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade ROKU Loop Capital Hold Buy -- $100 June 17, 2025
Reiterated ROKU Pivotal Research Group -- Buy $125 $100 May 2, 2025
Resumed ROKU Piper Sandler -- Neutral -- $65 April 17, 2025
Upgrade ROKU Redburn Atlantic Neutral Buy -- $100 April 7, 2025
Initiation ROKU FBN Securities -- Outperform -- $93 March 28, 2025
Resumed ROKU BofA Securities -- Buy -- $100 March 27, 2025
Upgrade ROKU MoffettNathanson Sell Neutral -- $70 March 4, 2025
Upgrade ROKU Jefferies Underperform Hold $55 $100 Feb. 20, 2025
Upgrade ROKU Wells Fargo Equal Weight Overweight $74 $129 Feb. 14, 2025
Upgrade ROKU Pivotal Research Group Hold Buy $65 $125 Feb. 14, 2025

News

Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
ROKU
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?
ROKU
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU surges 10% on Amazon Ads deal, boosting its ad reach to 80M CTV homes, but valuation and device losses suggest investors should hold the stock for now.

Read More
image for news Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?
Roku (ROKU) Surges 10.4%: Is This an Indication of Further Gains?
ROKU
Published: June 17, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.

Read More
image for news Roku (ROKU) Surges 10.4%: Is This an Indication of Further Gains?
3 Tech Stocks You Can't Miss in This Market Cycle
RDDT, ROKU, SPOT
Published: June 17, 2025 by: MarketBeat
Sentiment: Positive

There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.

Read More
image for news 3 Tech Stocks You Can't Miss in This Market Cycle
3 Tech Stocks You Can't Miss in This Market Cycle
RDDT, ROKU, SPOT
Published: June 17, 2025 by: MarketBeat
Sentiment: Positive

There comes a point in each stock market cycle when most investors begin to focus on a specific type of company to target. In the past, these companies might have been the tried-and-tested commodities of everyday life, but today's market is much more focused on names that offer some of this stability with an additional growth factor, which is where the technology sector comes into play.

Read More
image for news 3 Tech Stocks You Can't Miss in This Market Cycle
Roku Stock Surges on Amazon Partnership
AMZN, ROKU
Published: June 16, 2025 by: Schaeffers Research
Sentiment: Positive

Streaming stock Roku Inc (NASDAQ:ROKU) was last seen up 10% at $81.88, after the company announced a deal with Amazon.com (AMZN) to create a connected TV footprint.

Read More
image for news Roku Stock Surges on Amazon Partnership
Roku shares pop after striking major ad deal with Amazon
AMZN, ROKU
Published: June 16, 2025 by: Proactive Investors
Sentiment: Positive

Roku Inc (NASDAQ:ROKU) shares jumped almost 10% after the TV streaming platform announced a new partnership with Amazon Ads, which will create the largest authenticated connected TV (CTV) footprint in the United States. The integration makes Amazon's demand-side platform (DSP) Roku's primary platform for addressable CTV ad buying.

Read More
image for news Roku shares pop after striking major ad deal with Amazon
SRPT Down Near 9-Year Low, CSCO Upgrade, ROKU Using AMZN Ads
AMZN, CSCO, ROKU
Published: June 16, 2025 by: Schwab Network
Sentiment: Negative

Sarepta Therapeutics (SRPT) sold off more than 40% after suspending its Elevidys Duchenne muscular dystrophy drug, which was linked to two fatal liver failure cases. Diane King Hall break takes a closer look into the report.

Read More
image for news SRPT Down Near 9-Year Low, CSCO Upgrade, ROKU Using AMZN Ads
Is Roku's Strategy for Devices Segment Holding Back Its Profitability?
ROKU
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU's Devices arm fuels user growth but drags on margins, despite strong unit sales and strategic importance.

Read More
image for news Is Roku's Strategy for Devices Segment Holding Back Its Profitability?
Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
ROKU
Published: June 13, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

Read More
image for news Is It Worth Investing in Roku (ROKU) Based on Wall Street's Bullish Views?
Streaming Wars Intensify: WBD Split, NFLX Outperformance & ROKU Growth
NFLX, ROKU
Published: June 12, 2025 by: Schwab Network
Sentiment: Neutral

Alicia Reese with Wedbush talks all about the streaming wars on Wall Street. She first turns to Warner Bros.

Read More
image for news Streaming Wars Intensify: WBD Split, NFLX Outperformance & ROKU Growth
Roku's Advertising Growth Outpaces Market: Will the Momentum Continue?
ROKU
Published: June 10, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU's ad revenues are rising faster than the OTT market, powered by AI, partnerships and platform engagement in 2025.

Read More
image for news Roku's Advertising Growth Outpaces Market: Will the Momentum Continue?
Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
ROKU
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
Roku (ROKU) Just Reclaimed the 200-Day Moving Average
ROKU
Published: June 06, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku (ROKU) reached a significant support level, and could be a good pick for investors from a technical perspective. Recently, ROKU broke through the 200-day moving average, which suggests a long-term bullish trend.

Read More
image for news Roku (ROKU) Just Reclaimed the 200-Day Moving Average
Roku Stock Is Beaten Down Now, but It Could 10X
ROKU
Published: June 06, 2025 by: The Motley Fool
Sentiment: Negative

It's been a frustrating past four years for patient Roku (ROKU 1.22%) shareholders. While the ticker's pullback from its pandemic-prompted 2021 peak wasn't exactly surprising (lots of stocks suffered a similar fate), what is surprising is that this one hasn't budged a bit since that slide.

Read More
image for news Roku Stock Is Beaten Down Now, but It Could 10X
Roku vs. Comcast: Which Streaming Stock is the Better Investment?
CMCSA, ROKU
Published: June 05, 2025 by: Zacks Investment Research
Sentiment: Positive

ROKU outpaces CMCSA in streaming with surging ad revenues, daily users and narrowing losses fueling 2025 investor confidence.

Read More
image for news Roku vs. Comcast: Which Streaming Stock is the Better Investment?
Roku: Underappreciated Growth Drivers As Profit Margins Expand
ROKU
Published: May 30, 2025 by: Seeking Alpha
Sentiment: Positive

Roku delivered terrific Q1 results that featured a meaningful beat on growth expectations, with adjusted EBITDA also rising at a >30% year/y clip. The company benefits from streaming service price hikes, capturing a share of subscription revenue and growing advertising income. A recent hardware product refresh also makes Roku's offering more compelling against higher-cost rivals, giving the company an opportunity to draw in more daily active viewers.

Read More
image for news Roku: Underappreciated Growth Drivers As Profit Margins Expand
Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?
ROKU
Published: May 28, 2025 by: Zacks Investment Research
Sentiment: Neutral

ROKU's Frndly TV deal, ad growth and positive 2025 outlook present a compelling entry point for investors in 2025.

Read More
image for news Roku Stock Plunges 10% in 3 Months: Should You Buy the Dip or Wait?
Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
ROKU
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Neutral

The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.

Read More
image for news Is Roku (ROKU) a Buy as Wall Street Analysts Look Optimistic?
Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
ROKU
Published: May 27, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Here is What to Know Beyond Why Roku, Inc. (ROKU) is a Trending Stock
Wall Street Analysts See a 28.78% Upside in Roku (ROKU): Can the Stock Really Move This High?
ROKU
Published: May 26, 2025 by: Zacks Investment Research
Sentiment: Positive

The average of price targets set by Wall Street analysts indicates a potential upside of 28.8% in Roku (ROKU). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Read More
image for news Wall Street Analysts See a 28.78% Upside in Roku (ROKU): Can the Stock Really Move This High?
The Big 3: AMZN, CART, ROKU
AMZN, ROKU
Published: May 23, 2025 by: Schwab Network
Sentiment: Positive

Mike Shorr with @ProsperTradingAcademy focuses on three companies with expansive reach in ecommerce and digital advertising. He notes Maplebear (CART) brushing up against a key resistance level, Roku Inc.'s (ROKU) vulnerability of "outperforming to the downside," and his bullish expectations on Amazon (AMZN).

Read More
image for news The Big 3: AMZN, CART, ROKU
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
ROKU
Published: May 16, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
The Big 3: ROKU, RDDT, AMD
AMD, RDDT, ROKU
Published: May 15, 2025 by: Schwab Network
Sentiment: Neutral

Charles Moon (@ProsperTradingAcademy) returns to Trading 360 with levels he's watching on a trio of stocks. He calls Roku Inc. (ROKU) a possible strangle play.

Read More
image for news The Big 3: ROKU, RDDT, AMD
Roku vs. Paramount Global: Which Streaming Stock is the Better Pick?
PARA, ROKU
Published: May 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Roku ROKU and Paramount Global PARA are both competing for dominance in the ad-supported streaming space, but their recent performances paint contrasting pictures. Roku continues to scale its platform and expand its advertising toolkit, while Paramount Global leans on franchise content and viewer engagement across Paramount+ and Pluto TV.

Read More
image for news Roku vs. Paramount Global: Which Streaming Stock is the Better Pick?
Wall Street Analysts Think Roku (ROKU) Could Surge 44.83%: Read This Before Placing a Bet
ROKU
Published: May 09, 2025 by: Zacks Investment Research
Sentiment: Positive

The average of price targets set by Wall Street analysts indicates a potential upside of 44.8% in Roku (ROKU). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

Read More
image for news Wall Street Analysts Think Roku (ROKU) Could Surge 44.83%: Read This Before Placing a Bet
Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet
ROKU
Published: May 08, 2025 by: Zacks Investment Research
Sentiment: Neutral

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

Read More
image for news Brokers Suggest Investing in Roku (ROKU): Read This Before Placing a Bet
Roku Chief Financial Officer to Present at Needham Technology, Media, & Consumer Conference
ROKU
Published: May 07, 2025 by: Business Wire
Sentiment: Neutral

SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (Nasdaq: ROKU) announced today that Chief Financial Officer Dan Jedda will present at the 20th Annual Needham Technology, Media, & Consumer Conference on May 13, 2025. Jedda is scheduled to participate in a fireside conversation at 3 PM Eastern Time / 12 PM Pacific Time. A live webcast and replay will be available on Roku's Investor Relations site at https://www.roku.com/investor. About Roku, Inc. Roku pioneered streaming on TV. We connect users.

Read More
image for news Roku Chief Financial Officer to Present at Needham Technology, Media, & Consumer Conference
Roku Q1 2025 Earnings: Growth Slows, But Monetization And Margins Improve
ROKU
Published: May 07, 2025 by: Seeking Alpha
Sentiment: Positive

Revenue rose 15.8% year-over-year, down from 22.0% in Q4. EBITDA growth also decelerated, landing at 36.9% compared to 62.5% the previous quarter. In Q4, Total Reach Campaign usage was up 82%, but that surge hasn't been mirrored in top-line growth - a gap that continued into Q1. That suggests ad yield and efficiency aren't fully dialed in yet. The bull case strengthens if EBITDA margins continue climbing toward (or past) 10%, ARPU keeps growing in the double digits, and Roku begins closing the gap between TRC engagement and monetization.

Read More
image for news Roku Q1 2025 Earnings: Growth Slows, But Monetization And Margins Improve
3 Growth Stocks That Could Skyrocket in 2025 and Beyond
AMZN, CELH, ROKU
Published: May 05, 2025 by: The Motley Fool
Sentiment: Positive

Stocks are starting to bounce back, and it's probably a good time to take a look at growth stocks that can make the most of the market's recent bullish turn. You probably have a few growth stocks in mind, and I want to share some of mine.

Read More
image for news 3 Growth Stocks That Could Skyrocket in 2025 and Beyond

About Roku, Inc. (ROKU)

  • IPO Date 2017-09-28
  • Website https://www.roku.com
  • Industry Entertainment
  • CEO Mr. Anthony J. Wood
  • Employees 3340

Roku, Inc., together with its subsidiaries, operates a TV streaming platform. The company operates in two segments, Platform and Player. Its platform allows users to discover and access various movies and TV episodes, as well as live TV, news sports, shows, and others. As of December 31, 2021, the company had 60.1 million active accounts. It also provides digital and video advertising, content distribution, subscription, and billing services, as well as other commerce transactions, and brand sponsorship and promotions; and manufactures, sells, and licenses smart TVs under the Roku TV name. In addition, the company offers streaming players, and audio products and accessories under the Roku brand name; and sells branded channel buttons on remote controls of streaming devices. It provides its products and services through retailers and distributors, as well as directly to customers through its website in the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, North and South Americas, and Europe. Roku, Inc. was incorporated in 2002 and is headquartered in San Jose, California.