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- symbol ROKU
- Rev/Share 30.938
- Book/Share 17.8754
- PB 6.2701
- Debt/Equity 0.1742
- CurrentRatio 2.7386
- ROIC -0.0406
- MktCap 16560433302.0
- FreeCF/Share 3.0555
- PFCF 36.9065
- PE -594.9793
- Debt/Assets 0.104
- DivYield 0
- ROE -0.0108
- Rating C
- Score 2
- Recommendation Sell
- P/E Score 1
- DCF Score 3
- P/B Score 1
- D/E Score 3
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Upgrade | ROKU | Morgan Stanley | Underweight | Overweight | -- | $135 | Dec. 16, 2025 |
| Upgrade | ROKU | Jefferies | Hold | Buy | -- | $135 | Dec. 11, 2025 |
| Upgrade | ROKU | Piper Sandler | Neutral | Overweight | -- | $135 | Nov. 3, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $120 | $135 | Nov. 3, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $100 | $120 | Aug. 1, 2025 |
| Upgrade | ROKU | KeyBanc Capital Markets | Sector Weight | Overweight | -- | $115 | July 10, 2025 |
| Upgrade | ROKU | Loop Capital | Hold | Buy | -- | $100 | June 17, 2025 |
| Reiterated | ROKU | Pivotal Research Group | -- | Buy | $125 | $100 | May 2, 2025 |
| Resumed | ROKU | Piper Sandler | -- | Neutral | -- | $65 | April 17, 2025 |
| Upgrade | ROKU | Redburn Atlantic | Neutral | Buy | -- | $100 | April 7, 2025 |
News
Can Strong Platform Revenues Support Further Upside in Roku Stock?
Published: December 29, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU's platform business leans on advertising strength, expanding subscriptions and a growing content slate to drive revenue growth.
Read More
Roku vs. Netflix: Which Streaming Platform Stock is a Better Buy Now?
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU and NFLX dominate streaming in different ways, with platform scale and content investment shaping their paths ahead.
Read More
Is Roku (ROKU) Stock Outpacing Its Consumer Discretionary Peers This Year?
Published: December 26, 2025 by: Zacks Investment Research
Sentiment: Positive
Here is how Roku (ROKU) and Super Group (SGHC) Limited (SGHC) have performed compared to their sector so far this year.
Read More
The Big 3: ROKU, QCOM, SLM
Published: December 22, 2025 by: Schwab Network
Sentiment: Neutral
Tammy Marshall with @ElliottWaveTrader, also known as the "Fibonacci Princess," takes investors through her technical analysis on her picks. She explains what's interesting from a trading perspective in Roku Inc. (ROKU), Qualcomm (QCOM), and SLM Corp. (SLM) and offers example options trades for the Big 3.
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5 Discretionary Stocks to Grab as Inflation Softens in November
Published: December 22, 2025 by: Zacks Investment Research
Sentiment: Neutral
Soft November CPI sparks hopes for more Fed cuts, lifting consumer discretionary picks like CROX, AS, KTB, RL and ROKU with rising estimates.
Read More
Nielsen and Roku Expand Strategic Measurement Partnership
Published: December 22, 2025 by: Business Wire
Sentiment: Neutral
NEW YORK--(BUSINESS WIRE)--Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, announced an expansion of their long-term strategic partnership. Building on years of collaboration, this next phase will incorporate Roku data into Nielsen's advanced campaign measurement and outcome solutions. With streaming on Roku devices alone making up more than 21% of all TV viewing**, advertisers can get a more accurate view of what audienc.
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Roku (ROKU) Stock Declines While Market Improves: Some Information for Investors
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Neutral
Roku (ROKU) concluded the recent trading session at $108.82, signifying a -1.85% move from its prior day's close.
Read More
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Published: December 19, 2025 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching Roku (ROKU) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
Read More
Are You Looking for a Top Momentum Pick? Why Roku (ROKU) is a Great Choice
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Positive
Does Roku (ROKU) have what it takes to be a top stock pick for momentum investors? Let's find out.
Read More
Roku (ROKU) Is Considered a Good Investment by Brokers: Is That True?
Published: December 17, 2025 by: Zacks Investment Research
Sentiment: Positive
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Read More
Can ROKU's Rising Streaming Hours Drive Further Upside in Revenues?
Published: December 16, 2025 by: Zacks Investment Research
Sentiment: Positive
Rising streaming hours are reinforcing ROKU's ad model, as more viewing time boosts inventory, advertiser access and subscription discovery.
Read More
Roku Stock Extends Rally on Vaunted Double Upgrade
Published: December 16, 2025 by: Schaeffers Research
Sentiment: Positive
Roku Inc (NASDAQ:ROKU) stock is on the rise, up 2.3% at $111.59 at last check, after a rare double upgrade from Morgan Stanley to "overweight" from "underweight," to go with a price-target hike to $135 from $85.
Read More
Wall Street is Still Bullish on D-Wave, Roku, and EssilorLuxotica
Published: December 16, 2025 by: 24/7 Wall Street
Sentiment: Positive
Given the surge of interest and potential in quantum computing, it would also help explain why analysts at Jefferies say D-Wave Quantum (NASDAQ: QBTS) could surge 90% higher in 2026.
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These Experts Have 6 Top Internet Stock Picks Lined Up for Next Year
Published: December 15, 2025 by: Investopedia
Sentiment: Neutral
Jefferies has some ideas about where tech investors should look after a tough stretch for the sector.
Read More
Roku's Improving Margins Signal a Turnaround: Is the Stock a Buy Now?
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU's rising margins, stronger ad demand and expanding engagement signal a turnaround gaining momentum across its platform ecosystem.
Read More
Buy 4 Discretionary Stocks as Fed Cuts Rates for Third Time This Year
Published: December 12, 2025 by: Zacks Investment Research
Sentiment: Positive
Fed???s third rate cut lifts markets, putting BRSL, LVS, ROKU and KTB in focus as their earnings estimates strengthen.
Read More
Roku upgraded to ‘Buy' on platform revenue upside
Published: December 11, 2025 by: Proactive Investors
Sentiment: Positive
Roku Inc (NASDAQ:ROKU) has been upgraded to a ‘Buy' rating by Jefferies, which raised its price target to $135 from $100, with the firm pointing to potential upside in the company's platform revenue as the primary driver behind the upgrade. The new price target implies upside of about 28% from Roku's share price at the analysts' time of writing.
Read More
Are Consumer Discretionary Stocks Lagging Roku (ROKU) This Year?
Published: December 10, 2025 by: Zacks Investment Research
Sentiment: Negative
Here is how Roku (ROKU) and Super Group (SGHC) Limited (SGHC) have performed compared to their sector so far this year.
Read More
Roku, Inc. (ROKU) Presents at 53rd Annual Nasdaq Investor Conference Transcript
Published: December 10, 2025 by: Seeking Alpha
Sentiment: Neutral
Roku, Inc. (ROKU) Presents at 53rd Annual Nasdaq Investor Conference Transcript
Read More
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Published: December 08, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
Read More
Roku Chief Financial Officer to Present at 53rd Annual Nasdaq Investor Conference
Published: December 05, 2025 by: Business Wire
Sentiment: Neutral
SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (Nasdaq: ROKU) announced today that Chief Financial Officer and Chief Operating Officer Dan Jedda will present at the 53rd Annual Nasdaq Investor Conference in London on Dec. 10, 2025. Jedda is scheduled to participate in a fireside conversation at 1:00 PM GMT. A live webcast and replay of each presentation will be available on Roku's Investor Relations site at https://www.roku.com/investor. About Roku, Inc. Roku pioneered streaming on TV. We connec.
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Roku: Intensified Ad Monetization And Robust Engagement Trigger Compelling Valuations - Reiterate Buy
Published: December 05, 2025 by: Seeking Alpha
Sentiment: Positive
Roku remains a great buy as it rebounds from the established Q4 '25 support levels, with the market putting their prior lumpy platform margin concerns behind them. ROKU's ramping up of the Amazon DSP partnership may accelerate the former's advertising monetization, allowing them to tap into the growing CTV ad market size of $46.89B in 2028. This builds upon the robust subscription growth as observed in the streaming share expansion, aided by the completed Frndly TV acquisition and the recent launch of the ad-free tier, Howdy.
Read More
4 Discretionary Stocks to Buy on Rising Hopes of a December Rate Cut
Published: December 04, 2025 by: Zacks Investment Research
Sentiment: Positive
CCL, FUBO, RL and ROKU stand out as consumer plays as firmer economic data lift sentiment and revive hopes for a December rate cut.
Read More
Roku, Inc. (ROKU) is Attracting Investor Attention: Here is What You Should Know
Published: November 25, 2025 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to Roku (ROKU). This makes it worthwhile to examine what the stock has in store.
Read More
Are Consumer Discretionary Stocks Lagging Roku (ROKU) This Year?
Published: November 24, 2025 by: Zacks Investment Research
Sentiment: Negative
Here is how Roku (ROKU) and Super Group (SGHC) Limited (SGHC) have performed compared to their sector so far this year.
Read More
Wall Street Analysts See Roku (ROKU) as a Buy: Should You Invest?
Published: November 19, 2025 by: Zacks Investment Research
Sentiment: Neutral
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
Read More
3 High-Flying Streaming Content Stocks to Buy for the Rest of 2025
Published: November 18, 2025 by: Zacks Investment Research
Sentiment: Positive
FOXA, ROKU and SONY are three streaming content stocks that have surged in 2025 with more room to run.
Read More
Best Momentum Stock to Buy for Nov. 17th
Published: November 17, 2025 by: Zacks Investment Research
Sentiment: Positive
ROKU, NRIM and ELMD made it to the Zacks Rank #1 (Strong Buy) momentum stocks list on November 17, 2025.
Read More
3 Stocks Quietly Leveraging AI While Everyone Chases NVIDIA
Published: November 14, 2025 by: MarketBeat
Sentiment: Positive
Artificial intelligence is still the headline story in markets—but the smartest opportunities might not be the ones everyone's already talking about. While the biggest AI names have been making massive moves, a quieter kind of transformation is happening behind the scenes.
Read More
Roku, Inc. (ROKU) Is a Trending Stock: Facts to Know Before Betting on It
Published: November 14, 2025 by: Zacks Investment Research
Sentiment: Positive
Roku (ROKU) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
Read More
About Roku, Inc. (ROKU)
- IPO Date 2017-09-28
- Website https://www.roku.com
- Industry Entertainment
- CEO Anthony J. Wood
- Employees 3340