Can Primo Brands' Brand-Building Improve Premium Penetration?
PRMB's premium portfolio increases 30.5% as Saratoga and Mountain Valley gain share, while brand building and distribution drive expansion.
Zacks Investment Research9/24/2026Positive
PRMB
Primo Brands CorporationNYSECONSUMER DEFENSIVEBEVERAGES - NON-ALCOHOLIC
Key Statistics
Market Cap
$7.06B
P/E Ratio
65.00
EPS
$0.30
Beta
0.71
52W High
$26.07
52W Low
$14.04
50-Day MA
$22.67
200-Day MA
$21.04
Dividend Yield
2.28%
Profit Margin
1.49%
Forward P/E
13.26
PEG Ratio
—
About Primo Brands Corporation
Primo Brands Corporation (Ticker: PRMB) is a prominent player in the beverage sector, specializing in premium functional drinks tailored for health-conscious consumers. With a diverse product portfolio that includes traditional and ready-to-drink options, the company effectively meets the growing demand for wellness-oriented beverages. Its strong commitment to sustainability and rigorous sourcing practices enhance brand loyalty and differentiate the company in a competitive market. As Primo Brands pursues innovation and expands its offerings, it is strategically positioned to generate sustainable, long-term value for its shareholders.
Fundamentals
| Revenue (TTM) | $6.74B |
| Gross Profit (TTM) | $2.07B |
| EBITDA | $1.34B |
| Operating Margin | 11.50% |
| Return on Equity | 3.59% |
| Return on Assets | 4.16% |
| Revenue/Share (TTM) | $18.39 |
| Book Value | $8.22 |
| Price-to-Book | 2.40 |
| Price-to-Sales (TTM) | 1.05 |
| EV/Revenue | 1.851 |
| EV/EBITDA | 11.09 |
| Quarterly Earnings Growth (YoY) | 162.80% |
| Quarterly Revenue Growth (YoY) | 3.80% |
| Shares Outstanding | $361.94M |
| Float | $262.19M |
| % Insiders | 1.30% |
| % Institutions | 105.86% |
Historical Volatility
HV 10-Day
30.86%
HV 20-Day
32.00%
HV 30-Day
29.86%
HV 60-Day
38.78%
HV Rank
19.0%
Volatility is currently expanding
Analyst Ratings
Consensus ($30.36 target)
5
Strong Buy5
Buy2
HoldLatest News
Here's Why Primo Brands (PRMB) is a Strong Value Stock
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Zacks Investment Research9/22/2026Positive
Can PRMB Sustain Growth After Raising Its 2026 Sales Outlook?
Primo Brands raises its 2026 sales growth outlook again as retail strength and direct-delivery gains support momentum despite cost pressures.
Zacks Investment Research9/11/2026Positive
Why Primo Brands (PRMB) is a Top Growth Stock for the Long-Term
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Zacks Investment Research9/10/2026Positive
Primo Brands Corporation (PRMB) Presents at Barclays 19th Annual Global Consumer Staples Conference Transcript
Primo Brands Corporation (PRMB) Presents at Barclays 19th Annual Global Consumer Staples Conference Transcript
Seeking Alpha9/9/2026Neutral
Primo Brands: Strong Q2 Confirms Bullish Thesis
Primo Brands Corporation is rated BUY, leveraging robust 2Q26 results, improved operating leverage, and a compelling valuation discount. PRMB raised 2026 sales guidance to +2–4% growth, driven by premium brand momentum and higher-margin direct sales outperforming expectations. Operational efficiencies, including delivery route optimization and internal driver hiring, have expanded EBITDA margins and enhanced free cash flow trends.
Seeking Alpha9/8/2026Positive
Primo Brands (PRMB) Down 8.4% Since Last Earnings Report: Can It Rebound?
Primo Brands (PRMB) reported earnings 30 days ago. What's next for the stock?
Zacks Investment Research9/4/2026Negative
Here's Why Primo Brands (PRMB) is a Strong Value Stock
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Zacks Investment Research9/3/2026Positive
Primo Brands to Participate in Barclays 19th Annual Global Consumer Conference
TAMPA, Fla. and STAMFORD, Conn.
PRNewsWire8/26/2026Neutral
Primo Brands (PRMB) is a Top-Ranked Growth Stock: Should You Buy?
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
Zacks Investment Research8/20/2026Positive
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Data last updated: 9/28/2026