
Primo Brands Corporation is rated BUY, leveraging robust 2Q26 results, improved operating leverage, and a compelling valuation discount. PRMB raised 2026 sales guidance to +2–4% growth, driven by premium brand momentum and higher-margin direct sales outperforming expectations. Operational efficiencies, including delivery route optimization and internal driver hiring, have expanded EBITDA margins and enhanced free cash flow trends.










