
Playtika is executing a successful turnaround, shifting to direct-to-consumer (D2C) sales, which now comprise 39.3% of revenue. PLTK's D2C transition is driving margin expansion, with adjusted EBITDA margin rising from 16.8% in Q1 to 28.2% in Q2, despite modest revenue declines. Valuation remains compelling: PLTK trades at 3.98x forward EV/EBITDA, well below sector averages, with 420% potential upside if guidance and modest re-rating materialize.










