ServiceNow, Inc. (NOW)

US — Technology Sector
Peers: ADSK  INTU  ZM  SNOW  WDAY  SHOP  AI  CRM  DDOG  HUBS  TTD 

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Key Metrics & Ratings

  • symbol NOW
  • Rev/Share 58.2003
  • Book/Share 52.7698
  • PB 17.1522
  • Debt/Equity 0.0841
  • CurrentRatio 1.0918
  • ROIC 0.0971

 

  • MktCap 188264960000.0
  • FreeCF/Share 18.5795
  • PFCF 48.9127
  • PE 112.8888
  • Debt/Assets 0.0417
  • DivYield 0
  • ROE 0.1662

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated NOW BMO Capital Markets -- Outperform $1150 $1160 July 24, 2025
Downgrade NOW Erste Group Buy Hold -- -- July 23, 2025
Initiation NOW DA Davidson -- Buy -- $1150 June 25, 2025
Reiterated NOW BMO Capital Markets -- Outperform $1025 $1150 May 14, 2025
Upgrade NOW Truist Hold Buy -- $1200 May 1, 2025
Reiterated NOW BMO Capital Markets -- Outperform $990 $950 April 22, 2025
Reiterated NOW BMO Capital Markets -- Outperform $1185 $990 April 4, 2025
Initiation NOW Redburn Atlantic -- Buy -- -- Feb. 19, 2025
Initiation NOW Cantor Fitzgerald -- Overweight -- $1332 Jan. 17, 2025
Initiation NOW Raymond James -- Outperform -- $1200 Dec. 24, 2024

News

Built with Now: Staffbase announces integration with ServiceNow to deliver seamless digital employee experience
NOW
Published: August 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

New integration enhances communication and workflow access, bridging the gap between IT-led platforms and company-wide employee engagement New integration enhances communication and workflow access, bridging the gap between IT-led platforms and company-wide employee engagement

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image for news Built with Now: Staffbase announces integration with ServiceNow to deliver seamless digital employee experience
ServiceNow: Victim Of Its Own Success
NOW
Published: August 05, 2025 by: Seeking Alpha
Sentiment: Neutral

ServiceNow's AI-driven Pro Plus Now Assist is seeing accelerated adoption, driving strong enterprise momentum with $5M+ and $20M+ ACV customers growing 19.5% and 30% YoY, respectively. Despite short-term concerns over slowing cRPO and shrinking margins from headcount growth, I see these as temporary and not detracting from the long-term story. I expect ServiceNow to deliver high-teens revenue growth and expanding margins as AI adoption explodes across enterprise use cases over the next three years.

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image for news ServiceNow: Victim Of Its Own Success
CRM vs. NOW: Which Workflow Automation Stock Has More Upside?
CRM, NOW
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow NOW and Salesforce CRM are leading workflow automation platforms, helping enterprises streamline operations through cloud-based software and AI-powered tools. Platforms provided by these companies are widely used by large enterprises to drive efficiency and improve service delivery.

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image for news CRM vs. NOW: Which Workflow Automation Stock Has More Upside?
AI/R Company Launches Synsig, a Business Unit Specialized in ServiceNow
NOW
Published: July 30, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN FRANCISCO, July 30, 2025 (GLOBE NEWSWIRE) -- AI Revolution Company (AI/R), a global leader in Artificial Intelligence (AI) transformation services, has announced the launch of Synsig, a brand dedicated exclusively to the implementation of Digital Platforms and Agentic AI using ServiceNow products.

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image for news AI/R Company Launches Synsig, a Business Unit Specialized in ServiceNow
NOW's Subscription Growth Picks Up: A Sign of More Upside?
NOW
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow eyes $12.785B in 2025 subscription sales as AI-fueled product demand lifts long-term growth outlook.

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image for news NOW's Subscription Growth Picks Up: A Sign of More Upside?
ServiceNow, Inc. (NOW) is Attracting Investor Attention: Here is What You Should Know
NOW
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news ServiceNow, Inc. (NOW) is Attracting Investor Attention: Here is What You Should Know
G or NOW: Which Is the Better Value Stock Right Now?
G, NOW
Published: July 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Computers - IT Services sector have probably already heard of Genpact (G) and ServiceNow (NOW). But which of these two stocks presents investors with the better value opportunity right now?

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image for news G or NOW: Which Is the Better Value Stock Right Now?
ServiceNow: The 2nd Wave of AI Spending Is Here
NOW
Published: July 25, 2025 by: MarketBeat
Sentiment: Positive

ServiceNow's NYSE: NOW Q2 results and guidance update are a wow moment for investors and an eye-opener for those waiting on AI's second wave. The second wave, the rise of agentic services and the application of AI, is expected to be a larger, faster-growing, and longer-sustained rally than infrastructure, which has been a rocket-ship of gains for technology investors.

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image for news ServiceNow: The 2nd Wave of AI Spending Is Here
Why Is ServiceNow Stock Surging?
NOW
Published: July 25, 2025 by: Forbes
Sentiment: Positive

ServiceNow (NYSE: NOW) is making headlines in the stock market—and for valid reasons. The cloud-based workflow automation firm has been experiencing significant growth recently, with its stock increasing by 25% over the last year.

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image for news Why Is ServiceNow Stock Surging?
ServiceNow Q2: Overcome Valuation Fears For Massive Growth (Upgrade)
NOW
Published: July 24, 2025 by: Seeking Alpha
Sentiment: Positive

ServiceNow reported strong Q2 results, and even though the stock's valuation is high, future growth prospects more than offset this. Sector-relative fundamentals and price factors look less than ideal, but in the reality of sentiment-driven markets, the investment case is good. I anticipate a 35% 18-month price return, or about 20% in 12 months.

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image for news ServiceNow Q2: Overcome Valuation Fears For Massive Growth (Upgrade)
NOW Q2 Earnings Beat Estimates, Revenues Rise Y/Y, Shares Rise
NOW
Published: July 24, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow's Q2 earnings and revenues surpass estimates, driven by strong AI momentum, large deals and expanding enterprise demand.

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image for news NOW Q2 Earnings Beat Estimates, Revenues Rise Y/Y, Shares Rise
AI Is Replacing 'Soul Crushing Jobs,' Says ServiceNow CEO
NOW
Published: July 24, 2025 by: Bloomberg Technology
Sentiment: Positive

ServiceNow Inc. CEO Bill McDermott says artificial intelligence is helping save on labor costs and making the company faster. “We're slowing down the hiring in jobs that are — quite frankly — soul crushing jobs," McDermott said on Bloomberg Tech.

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image for news AI Is Replacing 'Soul Crushing Jobs,' Says ServiceNow CEO
ServiceNow Stock Up 4% After Guidance Raise On Agentic AI Growth
NOW
Published: July 24, 2025 by: Forbes
Sentiment: Positive

Agentic AI drove up ServiceNow's guidance and the stock rose 4.8% in July 24 morning trade.

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image for news ServiceNow Stock Up 4% After Guidance Raise On Agentic AI Growth
The Earnings Setup: ServiceNow and United Rentals
NOW, URI
Published: July 23, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their Setup on earnings in the next 24 hours.

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image for news The Earnings Setup: ServiceNow and United Rentals
Raymond James' Ed Mills lists these stocks as the winners and losers in Trump's AI action plan
CRM, CRWD, NOW, NVDA, PANW, S, TEAM
Published: July 22, 2025 by: CNBC Television
Sentiment: Neutral

Ed Mills, Raymond James Washington policy analyst, joins 'The Exchange' to discuss President Trump's AI policy blueprint and the impact of Trump's megabill.

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image for news Raymond James' Ed Mills lists these stocks as the winners and losers in Trump's AI action plan
Buy, Sell or Hold ServiceNow Stock? Key Tips Ahead of Q2 Earnings
NOW
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Negative

Although NOW's strong portfolio and rich partner base are noteworthy, tariffs and stretched valuation are major concerns ahead of Q2 earnings.

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image for news Buy, Sell or Hold ServiceNow Stock? Key Tips Ahead of Q2 Earnings
Prediction: These 5 First-Half AI Stock Losers Will Be Second-Half Winners
CRM, GOOG, GOOGL, GTLB, NOW, S
Published: July 20, 2025 by: The Motley Fool
Sentiment: Positive

The first half of 2025 wasn't kind to a number of promising artificial intelligence (AI) stocks, particularly in the software space. However, the second half could be very different.

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image for news Prediction: These 5 First-Half AI Stock Losers Will Be Second-Half Winners
Countdown to ServiceNow (NOW) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
NOW
Published: July 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

Get a deeper insight into the potential performance of ServiceNow (NOW) for the quarter ended June 2025 by going beyond Wall Street's top-and-bottom-line estimates and examining the estimates for some of its key metrics.

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image for news Countdown to ServiceNow (NOW) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
xtype Launches First Governance Platform for ServiceNow: 23% Faster Releases, Zero Compliance Gaps
NOW
Published: July 17, 2025 by: Business Wire
Sentiment: Neutral

COVINA, Calif.--(BUSINESS WIRE)--xtype today unveiled the first native governance platform for ServiceNow, helping enterprises eliminate the governance gaps that delay critical projects and expose them to compliance risk. Early adopters report shipping 23% more user stories per release, slashing cloning downtime by 75%, and achieving audit-readiness without slowing innovation. The announcement marks a strategic focus to help highly regulated enterprises prioritize transparency, compliance, and.

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image for news xtype Launches First Governance Platform for ServiceNow: 23% Faster Releases, Zero Compliance Gaps
ServiceNow (NOW) Laps the Stock Market: Here's Why
NOW
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Neutral

ServiceNow (NOW) reached $966.97 at the closing of the latest trading day, reflecting a +1.05% change compared to its last close.

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image for news ServiceNow (NOW) Laps the Stock Market: Here's Why
The Denodo Platform and Agora, the Denodo Cloud Service, Now Available in the New AWS Marketplace AI Agents and Tools category
NOW
Published: July 16, 2025 by: GlobeNewsWire
Sentiment: Neutral

PALO ALTO, Calif., July 16, 2025 (GLOBE NEWSWIRE) -- Denodo , a leader in data management, today announced the availability of the Denodo Platform in the new AI Agents and Tools category of AWS Marketplace.

Read More
image for news The Denodo Platform and Agora, the Denodo Cloud Service, Now Available in the New AWS Marketplace AI Agents and Tools category
ServiceNow (NOW) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
NOW
Published: July 16, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

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image for news ServiceNow (NOW) Earnings Expected to Grow: What to Know Ahead of Next Week's Release
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
ADI, NOW
Published: July 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.

Read More
image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
ServiceNow's Workflow Adoption Rises: A Sign for More Upside?
NOW
Published: July 14, 2025 by: Zacks Investment Research
Sentiment: Positive

NOW sees rising demand for AI-powered workflows, with more than $1M deals and GenAI tools fueling digital transformation momentum.

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image for news ServiceNow's Workflow Adoption Rises: A Sign for More Upside?
CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution
NOW
Published: July 11, 2025 by: Business Wire
Sentiment: Neutral

TORONTO--(BUSINESS WIRE)--Varicent announces a collaboration with ServiceNow to integrate its Sales Planning and Incentive Comp solutions into the ServiceNow Customer Workflows.

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image for news CORRECTING and REPLACING Varicent and ServiceNow Join Forces to Power the Next Generation of Revenue Execution
Why ServiceNow (NOW) is a Top Growth Stock for the Long-Term
NOW
Published: July 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why ServiceNow (NOW) is a Top Growth Stock for the Long-Term
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
NOW, VZ
Published: July 11, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

Read More
image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
NOW
Published: July 10, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

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image for news ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
ServiceNow (NOW) is an Incredible Growth Stock: 3 Reasons Why
NOW
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) possesses solid growth attributes, which could help it handily outperform the market.

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image for news ServiceNow (NOW) is an Incredible Growth Stock: 3 Reasons Why
Wall Street Bulls Look Optimistic About ServiceNow (NOW): Should You Buy?
NOW
Published: July 08, 2025 by: Zacks Investment Research
Sentiment: Positive

When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?

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image for news Wall Street Bulls Look Optimistic About ServiceNow (NOW): Should You Buy?

About ServiceNow, Inc. (NOW)

  • IPO Date 2012-06-29
  • Website https://www.servicenow.com
  • Industry Software - Application
  • CEO William R. McDermott
  • Employees 26293

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.