ServiceNow, Inc. (NOW)

US — Technology Sector
Peers: ADSK  INTU  ZM  SNOW  WDAY  SHOP  AI  CRM  DDOG  HUBS  TTD 

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Key Metrics & Ratings

  • symbol NOW
  • Rev/Share 58.2003
  • Book/Share 52.7698
  • PB 17.2985
  • Debt/Equity 0.2204
  • CurrentRatio 1.027
  • ROIC 0.0971

 

  • MktCap 189432286599.0
  • FreeCF/Share 18.5795
  • PFCF 49.216
  • PE 113.8516
  • Debt/Assets 0.1092
  • DivYield 0
  • ROE 0.1662

 

  • Rating B
  • Score 3
  • Recommendation Neutral
  • P/E Score 1
  • DCF Score 4
  • P/B Score 1
  • D/E Score 2

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade NOW Morgan Stanley Equal Weight Overweight -- $1250 Sept. 24, 2025
Reiterated NOW BMO Capital Markets -- Outperform $1150 $1160 July 24, 2025
Downgrade NOW Erste Group Buy Hold -- -- July 23, 2025
Initiation NOW DA Davidson -- Buy -- $1150 June 25, 2025
Reiterated NOW BMO Capital Markets -- Outperform $1025 $1150 May 14, 2025
Upgrade NOW Truist Hold Buy -- $1200 May 1, 2025
Reiterated NOW BMO Capital Markets -- Outperform $990 $950 April 22, 2025
Reiterated NOW BMO Capital Markets -- Outperform $1185 $990 April 4, 2025
Initiation NOW Redburn Atlantic -- Buy -- -- Feb. 19, 2025
Initiation NOW Cantor Fitzgerald -- Overweight -- $1332 Jan. 17, 2025

News

Fortune And ServiceNow Reveal the 2025 Fortune AIQ 50 List, Sponsored by ServiceNow
NOW
Published: September 30, 2025 by: PRNewsWire
Sentiment: Neutral

First-ever list spotlights Fortune 500 companies leading the way with measurable impact from artificial intelligence Alphabet is No. 1 Visa, JPMorgan Chase, NVIDIA, and Mastercard are in the Top 5 Female CEOs lead 9 out of 50 companies NEW YORK and SANTA CLARA, Calif.

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image for news Fortune And ServiceNow Reveal the 2025 Fortune AIQ 50 List, Sponsored by ServiceNow
ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
NOW
Published: September 29, 2025 by: Zacks Investment Research
Sentiment: Positive

Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

Read More
image for news ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
ServiceNow Stock and 4 More AI Losers to Consider Buying Now
NOW
Published: September 26, 2025 by: Barrons
Sentiment: Positive

It may be time to start making some contrarian bets in software, services, and other areas of the market.

Read More
image for news ServiceNow Stock and 4 More AI Losers to Consider Buying Now
G vs. NOW: Which Stock Is the Better Value Option?
G, NOW
Published: September 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Computers - IT Services sector have probably already heard of Genpact (G) and ServiceNow (NOW). But which of these two stocks presents investors with the better value opportunity right now?

Read More
image for news G vs. NOW: Which Stock Is the Better Value Option?
CORRECTING and REPLACING Vectice Announces Integration with ServiceNow to Accelerate AI Governance for Financial Services
NOW
Published: September 19, 2025 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)--Vectice, the Regulatory MLOps platform, announced a partnership with ServiceNow to transform how business, especially banks, deliver audit-ready AI.

Read More
image for news CORRECTING and REPLACING Vectice Announces Integration with ServiceNow to Accelerate AI Governance for Financial Services
NOW's New Zurich Release to Boost AI Adoption: A Sign of More Upside?
NOW
Published: September 18, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow boosts guidance as the Zurich platform drives AI-powered workflows, million-dollar deals and rising subscription revenue.

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image for news NOW's New Zurich Release to Boost AI Adoption: A Sign of More Upside?
Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know
NOW
Published: September 17, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to ServiceNow (NOW). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know
Soul Machines Launches Workforce Connect App to Humanize Automated Enterprise Workflows on the ServiceNow AI Platform
NOW
Published: September 15, 2025 by: Business Wire
Sentiment: Neutral

SANTA CLARA, Calif.--(BUSINESS WIRE)-- #AI--Soul Machines Launches Workforce Connect App to Humanize Automated Enterprise Workflows on the ServiceNow AI Platform.

Read More
image for news Soul Machines Launches Workforce Connect App to Humanize Automated Enterprise Workflows on the ServiceNow AI Platform
Brokers Suggest Investing in ServiceNow (NOW): Read This Before Placing a Bet
NOW
Published: September 12, 2025 by: Zacks Investment Research
Sentiment: Neutral

Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?

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image for news Brokers Suggest Investing in ServiceNow (NOW): Read This Before Placing a Bet
ServiceNow CEO on AI impact and business strategy
NOW
Published: September 10, 2025 by: CNBC Television
Sentiment: Neutral

Bill McDermott, ServiceNow CEO, joins 'Power Lunch' to discuss how Oracle's blowout quarter impacts ServiceNow, how AI continues to drive the company's business and much more.

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image for news ServiceNow CEO on AI impact and business strategy
ServiceNow Wins Vs Salesforce In Enterprise
CRM, NOW
Published: September 10, 2025 by: Seeking Alpha
Sentiment: Positive

ServiceNow's superior revenue and AI momentum, especially with Now Assist, position it for stronger long-term growth than Salesforce. Despite Salesforce's higher margins, its revenue growth and AI adoption lag behind ServiceNow, limiting its upside potential. Valuation models suggest ServiceNow offers 30% upside versus Salesforce's 16%, justifying a higher premium for ServiceNow shares.

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image for news ServiceNow Wins Vs Salesforce In Enterprise
Can ServiceNow's Expanding Federal Footprint Push the Share Higher?
NOW
Published: September 08, 2025 by: Zacks Investment Research
Sentiment: Positive

NOW expands with a GSA deal offering federal agencies up to 70% discounts as workflow adoption drives subscription growth.

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image for news Can ServiceNow's Expanding Federal Footprint Push the Share Higher?
Gabb Music, world's largest Kid-Safe Music Streaming™ service—now available for any phone
NOW
Published: September 03, 2025 by: GlobeNewsWire
Sentiment: Neutral

LEHI, Utah, Sept. 03, 2025 (GLOBE NEWSWIRE) -- Parents can now give their kids the freedom to explore music safely—on any phone or tablet.

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image for news Gabb Music, world's largest Kid-Safe Music Streaming™ service—now available for any phone
LDOS vs. NOW: Which Stock Is the Better Value Option?
LDOS, NOW
Published: September 03, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Computers - IT Services sector have probably already heard of Leidos (LDOS) and ServiceNow (NOW). But which of these two companies is the best option for those looking for undervalued stocks?

Read More
image for news LDOS vs. NOW: Which Stock Is the Better Value Option?
MDB vs. NOW: Which Enterprise Software Stock is the Smarter Buy?
MDB, NOW
Published: September 03, 2025 by: Zacks Investment Research
Sentiment: Positive

MongoDB's accelerating Atlas growth, rising customer base and estimated upgrades give it an edge over ServiceNow in enterprise software.

Read More
image for news MDB vs. NOW: Which Enterprise Software Stock is the Smarter Buy?
NOW Rides on Rich Partner Base: Is the Growth Thesis Strengthening?
NOW
Published: September 02, 2025 by: Zacks Investment Research
Sentiment: Neutral

ServiceNow's partner-driven innovation fuels 22.4% revenue growth and a raised 2025 subscription outlook despite stiff competition.

Read More
image for news NOW Rides on Rich Partner Base: Is the Growth Thesis Strengthening?
ServiceNow (NOW) Surges 4.6%: Is This an Indication of Further Gains?
NOW
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) was a big mover last session on higher-than-average trading volume. The latest trend in earnings estimate revisions might not help the stock continue moving higher in the near term.

Read More
image for news ServiceNow (NOW) Surges 4.6%: Is This an Indication of Further Gains?
Can Rising Workflow Adoption Push ServiceNow Shares Higher?
NOW
Published: August 29, 2025 by: Zacks Investment Research
Sentiment: Positive

NOW lifts 2025 subscription revenue outlook as workflow traction fuels $3.1B Q2 sales and stronger enterprise adoption.

Read More
image for news Can Rising Workflow Adoption Push ServiceNow Shares Higher?
Here is What to Know Beyond Why ServiceNow, Inc. (NOW) is a Trending Stock
NOW
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow (NOW) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.

Read More
image for news Here is What to Know Beyond Why ServiceNow, Inc. (NOW) is a Trending Stock
Why Is ServiceNow (NOW) Down 12% Since Last Earnings Report?
NOW
Published: August 22, 2025 by: Zacks Investment Research
Sentiment: Negative

ServiceNow (NOW) reported earnings 30 days ago. What's next for the stock?

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image for news Why Is ServiceNow (NOW) Down 12% Since Last Earnings Report?
Final Trades: ServiceNow, Bristol Myers and Live Nation
BMY, LYV, NOW
Published: August 21, 2025 by: CNBC Television
Sentiment: Neutral

The Investment Committee give you their top stocks to watch for the second half.

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image for news Final Trades: ServiceNow, Bristol Myers and Live Nation
Now's AI Control Tower Adoption Rises: Can It Boost RPO Growth?
NOW
Published: August 19, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow's AI Control Tower sees rising adoption across industries, fueling cRPO growth and extending market reach.

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image for news Now's AI Control Tower Adoption Rises: Can It Boost RPO Growth?
Can ServiceNow's Expanding AI-Powered Platform Drive the Stock Higher?
NOW
Published: August 18, 2025 by: Zacks Investment Research
Sentiment: Neutral

NOW grows AI-driven revenues with NVIDIA and Logik.ai support, but execution risks and valuation spark caution.

Read More
image for news Can ServiceNow's Expanding AI-Powered Platform Drive the Stock Higher?
LDOS or NOW: Which Is the Better Value Stock Right Now?
LDOS, NOW
Published: August 15, 2025 by: Zacks Investment Research
Sentiment: Positive

Investors interested in stocks from the Computers - IT Services sector have probably already heard of Leidos (LDOS) and ServiceNow (NOW). But which of these two companies is the best option for those looking for undervalued stocks?

Read More
image for news LDOS or NOW: Which Is the Better Value Stock Right Now?
Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
NOW
Published: August 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to ServiceNow (NOW). This makes it worthwhile to examine what the stock has in store.

Read More
image for news Is Trending Stock ServiceNow, Inc. (NOW) a Buy Now?
Built with Now: Staffbase announces integration with ServiceNow to deliver seamless digital employee experience
NOW
Published: August 06, 2025 by: GlobeNewsWire
Sentiment: Neutral

New integration enhances communication and workflow access, bridging the gap between IT-led platforms and company-wide employee engagement New integration enhances communication and workflow access, bridging the gap between IT-led platforms and company-wide employee engagement

Read More
image for news Built with Now: Staffbase announces integration with ServiceNow to deliver seamless digital employee experience
ServiceNow: Victim Of Its Own Success
NOW
Published: August 05, 2025 by: Seeking Alpha
Sentiment: Neutral

ServiceNow's AI-driven Pro Plus Now Assist is seeing accelerated adoption, driving strong enterprise momentum with $5M+ and $20M+ ACV customers growing 19.5% and 30% YoY, respectively. Despite short-term concerns over slowing cRPO and shrinking margins from headcount growth, I see these as temporary and not detracting from the long-term story. I expect ServiceNow to deliver high-teens revenue growth and expanding margins as AI adoption explodes across enterprise use cases over the next three years.

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image for news ServiceNow: Victim Of Its Own Success
CRM vs. NOW: Which Workflow Automation Stock Has More Upside?
CRM, NOW
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow NOW and Salesforce CRM are leading workflow automation platforms, helping enterprises streamline operations through cloud-based software and AI-powered tools. Platforms provided by these companies are widely used by large enterprises to drive efficiency and improve service delivery.

Read More
image for news CRM vs. NOW: Which Workflow Automation Stock Has More Upside?
AI/R Company Launches Synsig, a Business Unit Specialized in ServiceNow
NOW
Published: July 30, 2025 by: GlobeNewsWire
Sentiment: Neutral

SAN FRANCISCO, July 30, 2025 (GLOBE NEWSWIRE) -- AI Revolution Company (AI/R), a global leader in Artificial Intelligence (AI) transformation services, has announced the launch of Synsig, a brand dedicated exclusively to the implementation of Digital Platforms and Agentic AI using ServiceNow products.

Read More
image for news AI/R Company Launches Synsig, a Business Unit Specialized in ServiceNow
NOW's Subscription Growth Picks Up: A Sign of More Upside?
NOW
Published: July 30, 2025 by: Zacks Investment Research
Sentiment: Positive

ServiceNow eyes $12.785B in 2025 subscription sales as AI-fueled product demand lifts long-term growth outlook.

Read More
image for news NOW's Subscription Growth Picks Up: A Sign of More Upside?

About ServiceNow, Inc. (NOW)

  • IPO Date 2012-06-29
  • Website https://www.servicenow.com
  • Industry Software - Application
  • CEO William R. McDermott
  • Employees 26293

ServiceNow, Inc. provides enterprise cloud computing solutions that defines, structures, consolidates, manages, and automates services for enterprises worldwide. It operates the Now platform for workflow automation, artificial intelligence, machine learning, robotic process automation, performance analytics, electronic service catalogs and portals, configuration management systems, data benchmarking, encryption, and collaboration and development tools. The company also provides information technology (IT) service management applications; IT service management product suite for enterprise's employees, customers, and partners; IT business management product suite; IT operations management product that connects a customer's physical and cloud-based IT infrastructure; IT Asset Management to automate IT asset lifecycles; and security operations that connects with internal and third party. In addition, it offers governance, risk, and compliance product to manage risk and resilience; human resources, legal, and workplace service delivery products; safe workplace applications; customer service management product; and field service management applications. Further, it provides App Engine product; IntegrationHub enables application to extend workflows; and professional, industry solutions, and customer support services. It serves government, financial services, healthcare, telecommunications, manufacturing, IT services, technology, oil and gas, education, and consumer products through direct sales team and resale partners. It has a strategic partnership with Celonis to help customers identify and prioritize processes that are suitable for automation. The company was formerly known as Service-now.com and changed its name to ServiceNow, Inc. in May 2012. The company was founded in 2004 and is headquartered in Santa Clara, California.