ServiceNow, Inc. (NOW)
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Start Your Free Trial NowKey Metrics & Ratings
- symbol NOW
- Rev/Share 12.7796
- Book/Share 12.4774
- PB 8.3247
- Debt/Equity 0.2471
- CurrentRatio 0.9462
- ROIC 0.0898
- MktCap 108648020000.0
- FreeCF/Share 4.4042
- PFCF 23.743
- PE 61.7397
- Debt/Assets 0.123
- DivYield 0
- ROE 0.1542
- Rating B
- Score 3
- Recommendation Neutral
- P/E Score 1
- DCF Score 5
- P/B Score 1
- D/E Score 2
Recent Analyst Ratings
| Type | Ticker | Analyst Firm | Previous Rating | Current Rating | Previous Price Target | Current Price Target | Date |
|---|---|---|---|---|---|---|---|
| Reiterated | NOW | BMO Capital Markets | -- | Outperform | $175 | $170 | Jan. 29, 2026 |
| Reiterated | NOW | BMO Capital Markets | -- | Outperform | $230 | $175 | Jan. 21, 2026 |
| Resumed | NOW | Goldman | -- | Buy | -- | $205 | Jan. 12, 2026 |
| Upgrade | NOW | Arete | Neutral | Buy | -- | $200 | Jan. 6, 2026 |
| Resumed | NOW | BTIG Research | -- | Buy | -- | $1000 | Dec. 17, 2025 |
| Upgrade | NOW | Guggenheim | Sell | Neutral | -- | -- | Dec. 16, 2025 |
| Downgrade | NOW | KeyBanc Capital Markets | Sector Weight | Underweight | -- | $775 | Dec. 15, 2025 |
| Initiation | NOW | Macquarie | -- | Neutral | -- | $860 | Nov. 25, 2025 |
| Reiterated | NOW | BMO Capital Markets | -- | Outperform | $1160 | $1150 | Oct. 30, 2025 |
| Upgrade | NOW | Morgan Stanley | Equal Weight | Overweight | -- | $1250 | Sept. 24, 2025 |
News
Software companies' business models are 'under assault' from AI
Published: February 10, 2026 by: Yahoo Finance
Sentiment: Negative
Software stocks have been pummeled on worries that AI will start eating into their business. EMJ Capital founder and president Eric Jackson says he is "very bullish" on AI, but that the sell-off in legacy software stocks is "real" with the space seeing a "repricing.
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AI disruption fears create buying chance in US software stocks, strategists say
Published: February 10, 2026 by: Reuters
Sentiment: Positive
The severity of the pullback in software stocks in recent days, driven by fears of advances in artificial intelligence disrupting the industry, has created opportunities for investors to position for a rebound in higher-quality stocks, strategists at JP Morgan said.
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ServiceNow's Massive Fall: Analysts Eye +70% Gains Amid AI Risks
Published: February 10, 2026 by: MarketBeat
Sentiment: Neutral
So far, 2026 has been a bad time to be a software stock. The iShares Expanded Tech-Software Sector ETF BATS: IGV is a good proxy for software industry performance.
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Why there are 'real concerns' for some software stocks
Published: February 10, 2026 by: Yahoo Finance
Sentiment: Negative
Catalyst Funds chief investment officer and senior portfolio manager David Miller and Marketgauge.com chief strategist Michele Schneider join Morning Brief host Julie Hyman to share some of their top stock picks in the healthcare sector. To watch more expert insights and analysis on the latest market action, check out more Morning Brief here: https://finance.yahoo.com/videos/series/morning-brief/ #youtube #tech #ai #stocks About Yahoo Finance: Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life.
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ServiceNow: Rising From The Ashes Of The SaaSpocalypse
Published: February 10, 2026 by: Seeking Alpha
Sentiment: Positive
ServiceNow is the connecting layer for enterprises, as it employs its CMDB and CSDM technology to ensure companies can keep track of their operations. The firm's AI Control Tower and RaptorDB Pro products saw contract values rise substantially, as customers continue to seek out solutions for governance and scaling related to AI. ServiceNow's recent acquisitions show the company is on a path towards becoming a single platform that will help firms with both cybersecurity and orchestration of AI agents.
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5 Top Software Stocks Investors Can Buy Now (APP, PLTR, HOOD, CRM, NOW)
Published: February 09, 2026 by: Zacks Investment Research
Sentiment: Negative
Software stocks, long viewed as some of the market's most attractive business models, have been hit hard in recent months as investor concerns around artificial intelligence and large language models intensified. The selloff has been significant, with the iShares Expanded Tech-Software Sector ETF ( IGV ), a widely followed proxy for the software space, falling more than 20% over that stretch.
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3 Reasons to Hold ServiceNow Stock Despite a 42% Decline in 3 Months
Published: February 09, 2026 by: Zacks Investment Research
Sentiment: Negative
NOW shares are down nearly 42% in three months, but accelerating AI adoption, growing partnerships and a discounted valuation support a hold case.
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3 Massive Buybacks That Map the Market's Mood in 2026
Published: February 09, 2026 by: MarketBeat
Sentiment: Positive
Some of the biggest stocks in the technology and consumer staples sectors are kicking off 2026 with notable buyback announcements. This includes Western Digital NASDAQ: WDC, one of the market's best-performing names of 2025.
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Stockbroker bullish on Salesforce and ServiceNow with "software Armageddon" trade said to be overdone
Published: February 09, 2026 by: Proactive Investors
Sentiment: Positive
Wedbush has moved to re-plant its flag in battered enterprise software, arguing the recent sell-off in Salesforce Inc and ServiceNow Inc has overshot reality as investors fret about AI disrupting traditional SaaS economics. The broker said the pair of big-cap enterprise software stocks were caught in what it views as an exaggerated “software Armageddon” trade, with the market “baking in a doomsday scenario” for software names.
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Wall Street Roundup: Risk Off
Published: February 06, 2026 by: Seeking Alpha
Sentiment: Negative
Risk-off sentiment is driving sharp sell-offs in Bitcoin and major software stocks, with investors reallocating away from stretched tech valuations. AI-driven CapEx arms race at Alphabet (GOOGL) and Amazon (AMZN) is sparking concerns about profitability and sector disruption, despite strong revenue growth.
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The SaaSpocalypse Has Cut These Stocks In Half
Published: February 05, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Once upon a time, horse-drawn carriages were the primary means of transportation for those who did not ride horses themselves.
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ServiceNow, Inc. (NOW) Is a Trending Stock: Facts to Know Before Betting on It
Published: February 04, 2026 by: Zacks Investment Research
Sentiment: Positive
Zacks.com users have recently been watching ServiceNow (NOW) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.
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Blackfoot Communications Selects Aria Systems to Support ServiceNow-Based Transformation
Published: February 03, 2026 by: Business Wire
Sentiment: Neutral
SAN FRANCISCO--(BUSINESS WIRE)--Aria Systems, the leader in AI-powered billing automation, today announces that Blackfoot Communications, a Montana-based communications service provider (CSP), has selected Aria to modernize its billing operations as it consolidates its technology stack onto the ServiceNow AI Platform. The solution will be implemented by global systems integrator Prodapt. Founded in 1954, Blackfoot Communications delivers high-speed fiber internet, VoIP, cloud collaboration, net.
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These software stocks could rise as much as 75%. But is now the time to buy?
Published: February 02, 2026 by: Market Watch
Sentiment: Positive
ServiceNow, Shopify and Twilio are stocks that appear to stand out in this beaten-down sector, but some believe it's too soon to buy.
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ServiceNow Stock Meltdown: Time To Panic?
Published: January 30, 2026 by: Forbes
Sentiment: Negative
Over almost three months from late October to January, ServiceNow (NOW)'s stock fell 37%, despite modest revenue growth. Concerns regarding AI disruption, a cautious outlook for FY26, and an aggressive acquisition strategy shook investor confidence, overshadowing earnings and share repurchase initiatives.
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ServiceNow (NOW) is a Top-Ranked Growth Stock: Should You Buy?
Published: January 30, 2026 by: Zacks Investment Research
Sentiment: Positive
The Zacks Style Scores offers investors a way to easily find top-rated stocks based on their investing style. Here's why you should take advantage.
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NOW Q4 Earnings Beat Estimates, Revenues Rise Y/Y, Shares Fall
Published: January 29, 2026 by: Zacks Investment Research
Sentiment: Positive
ServiceNow's Q4 earnings jump 26% and top estimates, but shares slide despite strong AI traction and a bullish 2026 outlook.
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Software stocks enter bear market on AI disruption fear with ServiceNow plunging 11% Thursday
Published: January 29, 2026 by: CNBC
Sentiment: Negative
The iShares Expanded Tech-Software Sector ETF is on pace for its biggest one-day decline since April 4 during the tariff-triggered downturn.
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ServiceNow Earnings Preview: What to Watch When NOW Reports After the Bell
Published: January 28, 2026 by: 24/7 Wall Street
Sentiment: Neutral
Get earnings reminders, our top analysis on ServiceNow, market updates, and brand-new stock recommendations delivered directly to your inbox.
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Buy, Sell or Hold ServiceNow Stock? Key Tips Ahead of Q4 Earnings
Published: January 26, 2026 by: Zacks Investment Research
Sentiment: Positive
NOW eyes 19.5% Q4 subscription revenue growth, fueled by AI momentum, major partnerships and key acquisitions.
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Is It Worth Investing in ServiceNow (NOW) Based on Wall Street's Bullish Views?
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive
Investors often turn to recommendations made by Wall Street analysts before making a Buy, Sell, or Hold decision about a stock. While media reports about rating changes by these brokerage-firm employed (or sell-side) analysts often affect a stock's price, do they really matter?
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Curious about ServiceNow (NOW) Q4 Performance? Explore Wall Street Estimates for Key Metrics
Published: January 23, 2026 by: Zacks Investment Research
Sentiment: Positive
Besides Wall Street's top-and-bottom-line estimates for ServiceNow (NOW), review projections for some of its key metrics to gain a deeper understanding of how the company might have fared during the quarter ended December 2025.
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Andrew Ng Thinks AI Apps are “Underinvested”—Here are the Stocks I'd Buy in Response
Published: January 23, 2026 by: 24/7 Wall Street
Sentiment: Neutral
While others see an inflating AI bubble that could burst and lose investors a boatload of money, others see underinvestment in some specific parts of the theme.
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Investors Heavily Search ServiceNow, Inc. (NOW): Here is What You Need to Know
Published: January 22, 2026 by: Zacks Investment Research
Sentiment: Positive
Recently, Zacks.com users have been paying close attention to ServiceNow (NOW). This makes it worthwhile to examine what the stock has in store.
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ServiceNow vs. Adobe: Which Cloud Software Stock Has an Edge Now?
Published: January 21, 2026 by: Zacks Investment Research
Sentiment: Positive
NOW's AI-driven workflow gains, bold acquisitions and strong partnerships give it an edge over ADBE's creative SaaS push.
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These 3 Software Stocks Could Deliver Outsized Returns This Year
Published: January 21, 2026 by: 24/7 Wall Street
Sentiment: Positive
Some of the best returns in the stock market have come from software stocks. These tech companies can scale to serve more customers while enjoying annual recurring revenue models.
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ServiceNow inks deal with OpenAI to boost its AI software stack
Published: January 20, 2026 by: CNBC
Sentiment: Positive
ServiceNow signed a three-year deal with OpenAI to use its intelligence models to offer AI agents to customers. ServiceNow will add OpenAI's GPT-5.2 into its enterprise platform.
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Final Trades: ServiceNow, Apollo Global and Intercontinental Exchange
Published: January 15, 2026 by: CNBC Television
Sentiment: Neutral
The Investment Committee give you their top stocks to watch for the second half.
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The 3 Best Agentic AI Stocks To Buy In 2026
Published: January 12, 2026 by: 24/7 Wall Street
Sentiment: Positive
Agentic AI can change how companies perform operations and how individuals access information.
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Is ServiceNow Stock A Buy?
Published: January 12, 2026 by: Forbes
Sentiment: Positive
ServiceNow (NOW) stock could be a worthwhile investment at this time. Why? Because it offers high margins – indicative of pricing power and the ability to generate cash – at a discounted price.
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About ServiceNow, Inc. (NOW)
- IPO Date 2012-06-29
- Website https://www.servicenow.com
- Industry Software - Application
- CEO William R. McDermott
- Employees 26293