Nexxen Launches MCP & Agent-to-Agent AI Integrations to PlatformOne of the first platforms to support both in-platform AI usage and external agent integrations nexAI embeds AI agents across planning, activation, optimization and monetization, within a platform that unifies demand, data and supply NEW YORK, June 16, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and media, today announced the next evolution of nexAI, with interoperability capabilities that allow external AI agents to connect to its platform via open protocols such as Model Context Protocol (“MCP”) and Agent-to-Agent (“A2A”), enabling customers to remotely access Nexxen's advanced agentic capabilities through any MCP-compatible assistant. The launch will also include new agent-powered workflows across reporting, troubleshooting, campaign QA and audience research, building on nexAI's existing agentic capabilities.
GlobeNewsWire6/16/2026Neutral