
Multi-Year Partnership Brings Foot Locker Retail Activations and Fan Experiences to Knicks Fans at Madison Square Garden NEW YORK, Oct. 14, 2026 /PRNewswire/ -- Foot Locker today announced a new multi-year partnership with Madison Square Garden Sports Corp. (NYSE: MSGS), becoming the Official Athletic Footwear Retailer of the New York Knicks ahead of the 2026-27 NBA season. Foot Locker will be showcased at all Knicks home games at Madison Square Garden throughout the season, highlighted by: Team Store Activation: Dedicated retail activation within the Knicks Team Store in Madison Square Garden's Chase Square, featuring Knicks products during home games and open to the public.










