
Liftoff Mobile (LFTO) is rated a buy, leveraging its dual demand-supply platform and Cortex engine to outperform the mobile ad market. LFTO's 130% LTM net dollar retention and expansion into non-gaming verticals underpin a robust growth runway beyond industry averages. Cortex's data loop and Adapters enable LFTO to optimize advertiser ROI and publisher yield across diverse app categories, driving customer budget shifts.



