
iQIYI, Inc. is maintained at Hold, following my assessment of the positives and negatives emerging from its Q2 2026 performance and management commentary. Q2 2026 saw a revenue decline of 5.1% YoY and a widened net loss; I expect the underperformance to persist in Q3. IQ's pivot to short-form content and AI-driven production is promising, but will take time to materially improve margins and growth.










