HubSpot, Inc. (HUBS)

US — Technology Sector
Peers: NOW  DDOG  WDAY  TTD  TEAM  SNOW  U  CRM  INTU  SHOP 

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Key Metrics & Ratings

  • symbol HUBS
  • Rev/Share 54.044
  • Book/Share 39.1881
  • PB 12.6704
  • Debt/Equity 0.1358
  • CurrentRatio 1.7947
  • ROIC 0.0427

 

  • MktCap 26163704943.0
  • FreeCF/Share 12.7042
  • PFCF 39.0816
  • PE -2194.6943
  • Debt/Assets 0.0761
  • DivYield 0
  • ROE -0.0062

 

  • Rating C
  • Score 2
  • Recommendation Sell
  • P/E Score 1
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Upgrade HUBS Bernstein Market Perform Outperform -- $606 Sept. 3, 2025
Upgrade HUBS Piper Sandler Neutral Overweight -- $675 Aug. 7, 2025
Reiterated HUBS BMO Capital Markets -- Outperform $650 $600 Aug. 7, 2025
Reiterated HUBS BMO Capital Markets -- Outperform $735 $650 July 18, 2025
Initiation HUBS Cantor Fitzgerald -- Overweight -- $775 June 3, 2025
Reiterated HUBS BMO Capital Markets -- Outperform $885 $745 May 2, 2025
Initiation HUBS Exane BNP Paribas -- Outperform -- $700 April 22, 2025
Upgrade HUBS UBS Neutral Buy -- $675 April 15, 2025
Initiation HUBS Macquarie -- Outperform -- $730 March 24, 2025
Initiation HUBS Bernstein -- Market Perform -- $693 March 20, 2025

News

HubSpot unveils blueprint to building hybrid human-AI teams with 200+ product updates at INBOUND 2025
HUBS
Published: September 03, 2025 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)--While many businesses are experimenting with AI, most are still treating it like a side-project. At HubSpot, we believe the future belongs to businesses that build hybrid human-AI teams where smart people plus smart systems create exponential growth. “We're at a pivotal moment,” said Karen Ng, EVP of Product at HubSpot. “AI transformation is happening whether we're ready or not. The question isn't if AI will change your business—it's whether you'll lead that chan.

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image for news HubSpot unveils blueprint to building hybrid human-AI teams with 200+ product updates at INBOUND 2025
HubSpot Introduces the Loop: A New Playbook for Growth in the AI Era
HUBS
Published: September 03, 2025 by: Business Wire
Sentiment: Neutral

SAN FRANCISCO--(BUSINESS WIRE)--Here's the hard truth for marketers: the funnel isn't flowing. Today, 60% of Google searches end without a click.* Brands are losing website traffic as buyers get answers right in search from AI Overviews, or LLMs like ChatGPT or Perplexity. Not to mention, customer attention is scattered across YouTube, TikTok, Reddit, podcasts, and platforms that didn't exist five years ago. What used to come down to SEO and blog content is now much more complicated. As the pio.

Read More
image for news HubSpot Introduces the Loop: A New Playbook for Growth in the AI Era
Can HUBS' AI Innovation Boost its Competitive Edge in the CRM Space?
HUBS
Published: August 28, 2025 by: Zacks Investment Research
Sentiment: Positive

HubSpot is gaining ground in the CRM space, backed by strong AI integration across its entire product suite.

Read More
image for news Can HUBS' AI Innovation Boost its Competitive Edge in the CRM Space?
HubSpot: Remains Attractively Valued
HUBS
Published: August 27, 2025 by: Seeking Alpha
Sentiment: Positive

Based on the Q2 2025 update, HubSpot added 9.7K new customers at the high end of the range, grew multi-hub adoption to 42% of ARR across all 3 core hubs, and improved the NRR to 103%, demonstrating good execution in a difficult macro environment. Early adoption of HubSpot's AI “agents” (Customer, Prospecting, Content) shows strong traction and potential for major efficiency gains and future monetization, positioning AI as a key long-term growth catalyst. The HUBS stock looks more attractively valued after a sector-wide de-rating, though macroeconomic weakness (especially SMB sensitivity) remains the biggest risk to the investment thesis.

Read More
image for news HubSpot: Remains Attractively Valued
HUBS' Subscription Revenues Rise: Will the Momentum Continue?
HUBS
Published: August 25, 2025 by: Zacks Investment Research
Sentiment: Positive

HubSpot's subscription revenues jumped 16% in Q2, fueled by new customers, AI-driven upgrades, and strong adoption of pro products.

Read More
image for news HUBS' Subscription Revenues Rise: Will the Momentum Continue?
Wendt Partners Becomes First HubSpot Elite Partner to Join Profoundly (www.profound.ly)
HUBS
Published: August 22, 2025 by: Newsfile Corp
Sentiment: Neutral

New York, New York--(Newsfile Corp. - August 22, 2025) - Wendt Partners, an award-winning HubSpot Elite Solutions Partner headquartered in New York City, announced today that the firm has become the first elite-tier partner in the global HubSpot community to join Profoundly, the world's first online talent marketplace specifically designed to connect customers and providers in the HubSpot ecosystem. To view the full announcement, including downloadable images, bios, and more, click here.

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image for news Wendt Partners Becomes First HubSpot Elite Partner to Join Profoundly (www.profound.ly)
Intel vs. HubSpot: Which AI-Driven Tech Stock Has More Upside?
HUBS, INTC
Published: August 21, 2025 by: Zacks Investment Research
Sentiment: Neutral

Intel Corporation INTC and HubSpot, Inc. HUBS are two premier tech firms that are leaning heavily into AI (artificial intelligence) for sustenance. Intel, reportedly the world's largest semiconductor company and primary supplier of microprocessors and chipsets, is gradually reducing its dependence on the PC-centric business by moving into data-centric businesses, such as AI and autonomous driving.

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image for news Intel vs. HubSpot: Which AI-Driven Tech Stock Has More Upside?
HubSpot: Buy The Dip
HUBS
Published: August 19, 2025 by: Seeking Alpha
Sentiment: Positive

Despite a strong Q2 beat and raise (alongside accelerating billings to 20% FX-neutral y/y growth), HubSpot shares have dropped ~35% YTD, creating a compelling entry point after a valuation correction. HubSpot's recurring revenue, high margins, and focus on inbound sales for SMBs differentiate it in the competitive CRM market. The company is near the Rule of 40, boasts substantial cash reserves, and continues to accelerate revenue and billings growth.

Read More
image for news HubSpot: Buy The Dip
Should HUBS Stock Be Part of Your Portfolio Post Solid 2Q25 Results?
HUBS
Published: August 13, 2025 by: Zacks Investment Research
Sentiment: Positive

HubSpot witnessed AI-driven growth and rising customer count, but high costs weigh on margins.

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image for news Should HUBS Stock Be Part of Your Portfolio Post Solid 2Q25 Results?
HubSpot Q2 Earnings Beat Estimates on Strong Revenue Growth
HUBS
Published: August 07, 2025 by: Zacks Investment Research
Sentiment: Positive

HUBS beats Q2 estimates with strong revenue growth, AI-driven adoption, and rising customer momentum across segments.

Read More
image for news HubSpot Q2 Earnings Beat Estimates on Strong Revenue Growth
Countdown to HubSpot (HUBS) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
HUBS
Published: August 01, 2025 by: Zacks Investment Research
Sentiment: Positive

Looking beyond Wall Street's top-and-bottom-line estimate forecasts for HubSpot (HUBS), delve into some of its key metrics to gain a deeper insight into the company's potential performance for the quarter ended June 2025.

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image for news Countdown to HubSpot (HUBS) Q2 Earnings: A Look at Estimates Beyond Revenue and EPS
4Spot Consulting Recognized by Make.com and HubSpot for Revolutionizing Startup & HR Automation
HUBS
Published: July 29, 2025 by: GlobeNewsWire
Sentiment: Neutral

Las Vegas, NV, July 29, 2025 (GLOBE NEWSWIRE) -- 4Spot Consulting, a premier automation and AI integration firm, has been prominently featured by industry leaders Make.com and HubSpot. The recognition highlights 4Spot Consulting's groundbreaking work in empowering startups and human resources (HR) teams to eliminate inefficiencies, streamline hiring processes, and achieve scalable growth through advanced automation solutions.

Read More
image for news 4Spot Consulting Recognized by Make.com and HubSpot for Revolutionizing Startup & HR Automation
Salesforce vs. HubSpot: Which CRM Stock Is the Smarter Buy Now?
CRM, HUBS
Published: July 22, 2025 by: Zacks Investment Research
Sentiment: Positive

HUBS outpaces CRM in sales growth and market momentum, making it a better investment pick despite the premium.

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image for news Salesforce vs. HubSpot: Which CRM Stock Is the Smarter Buy Now?
Buy These 5 AI-Focused Stocks to Tap Double-Digit Short-Term Upside
ADBE, HUBS, NICE, OKTA, TDC
Published: July 21, 2025 by: Zacks Investment Research
Sentiment: Positive

AI momentum is building up as HUBS, OKTA, ADBE, NICE, and TDC offer double-digit short-term upside with bullish broker targets.

Read More
image for news Buy These 5 AI-Focused Stocks to Tap Double-Digit Short-Term Upside
HubSpot: Great Business At A Fair Price
HUBS
Published: July 18, 2025 by: Seeking Alpha
Sentiment: Positive

HubSpot's powerful multi-hub CRM platform, customer stickiness, and unique culture position it as the 'Salesforce for SMBs' with strong long-term growth potential. AI is embedded across HubSpot's platform, driving agentic AI adoption and creating a promising, consumption-based revenue opportunity as AI agents gain traction. Despite being fairly valued at 7.2x 2026E revenue, HUBS' superior business model and rapid execution make it a compelling long-term compounder at current prices.

Read More
image for news HubSpot: Great Business At A Fair Price
HubSpot: Turning Bullish Ahead Of Earnings
HUBS
Published: July 16, 2025 by: Seeking Alpha
Sentiment: Positive

HubSpot's recent pullback is overdone. AI fears are likely priced in, creating an attractive entry point for bullish investors. The company's AI-first strategy, including the Breeze platform and shift to consumption-based pricing, positions HubSpot well against industry disruption. Risks remain from fierce competition and rapid AI innovation, but HubSpot's execution and market opportunity justify a bullish outlook at current levels.

Read More
image for news HubSpot: Turning Bullish Ahead Of Earnings
2 Top Tech Stocks to Buy Before they Soar in the Second Half
HUBS, LITE
Published: July 10, 2025 by: Zacks Investment Research
Sentiment: Positive

It's time for investors to start buying strong tech stocks that are trading well below their all-time highs before they possibly surge in July and beyond.

Read More
image for news 2 Top Tech Stocks to Buy Before they Soar in the Second Half
Top Big Data Stocks for Savvy Investors on the Growing Analytics Trend
DELL, HUBS, MSFT
Published: July 09, 2025 by: Zacks Investment Research
Sentiment: Positive

DELL, HUBS and MSFT are tapping into Big Data's explosive growth with AI tools, smart platforms and strategic tech shifts.

Read More
image for news Top Big Data Stocks for Savvy Investors on the Growing Analytics Trend
HubSpot's Breeze AI Platform Could Add Millions In Revenue By 2027: Analyst
HUBS
Published: June 23, 2025 by: Benzinga
Sentiment: Positive

Bank of America Securities (BofA) analyst Brad Sills maintained a Buy rating on HubSpot, Inc. HUBS with a price forecast of $740 on Monday.

Read More
image for news HubSpot's Breeze AI Platform Could Add Millions In Revenue By 2027: Analyst
Buy 5 AI Laggards of Past Month to Tap Solid Upside in the Short Term
ADBE, ANET, HUBS, OKTA, TWLO
Published: June 20, 2025 by: Zacks Investment Research
Sentiment: Positive

AI stocks like ANET, HUBS, TWLO, ADBE, and OKTA provided negative returns last month but now offer strong short-term upside potential.

Read More
image for news Buy 5 AI Laggards of Past Month to Tap Solid Upside in the Short Term
Wall Street Analysts See a 25.35% Upside in HubSpot (HUBS): Can the Stock Really Move This High?
HUBS
Published: June 09, 2025 by: Zacks Investment Research
Sentiment: Positive

The average of price targets set by Wall Street analysts indicates a potential upside of 25.4% in HubSpot (HUBS). While the effectiveness of this highly sought-after metric is questionable, the positive trend in earnings estimate revisions might translate into an upside in the stock.

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image for news Wall Street Analysts See a 25.35% Upside in HubSpot (HUBS): Can the Stock Really Move This High?
HubSpot: Large TAM With Visible Growth Catalysts
HUBS
Published: June 06, 2025 by: Seeking Alpha
Sentiment: Positive

I rate HubSpot a buy, expecting strong growth driven by seat-based pricing and AI monetization, with a clear path to 20% upside. HubSpot's all-in-one CRM platform is well-positioned to capture SMB demand for tech stack consolidation and workflow automation in a large, underpenetrated market. AI integration is driving real productivity gains and user adoption, and the upcoming credit-based AI pricing model will further support monetization.

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image for news HubSpot: Large TAM With Visible Growth Catalysts
HubSpot Launches First CRM Deep Research Connector With ChatGPT
HUBS
Published: June 04, 2025 by: Business Wire
Sentiment: Neutral

BOSTON--(BUSINESS WIRE)--More than 250,000 businesses rely on HubSpot as their single source of truth for customer data across marketing, sales, and service. This complete view of the customer journey gives our customers an edge, especially in an era where AI is only as powerful as the data behind it. Today, we're excited to announce that HubSpot is the first CRM to launch a deep research connector with ChatGPT. With over 75% of HubSpot customers already using ChatGPT*, we're making it easy for.

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image for news HubSpot Launches First CRM Deep Research Connector With ChatGPT
Can HubSpot Regain its Mojo After Alphabet's Buyout Snub?
HUBS
Published: May 30, 2025 by: Zacks Investment Research
Sentiment: Neutral

HubSpot stock slides after Alphabet drops buyout plan, but rising earnings estimates and AI-driven growth may help HUBS regain traction.

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image for news Can HubSpot Regain its Mojo After Alphabet's Buyout Snub?
Buy 5 Internet-Centric AI Stocks on the Dip to Boost Portfolio Returns
ANET, FIVN, FSLY, HUBS, TWLO
Published: May 26, 2025 by: Zacks Investment Research
Sentiment: Positive

The current low-valuation of Internet-centric AI stocks provides good opportunity for investors. Five such stocks to buy are: ANET, FSLY, FIVN, HUBS, TWLO.

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image for news Buy 5 Internet-Centric AI Stocks on the Dip to Boost Portfolio Returns
5 Big Data Stocks to Buy for Stellar Returns in the Short Term
BLKB, CFLT, HUBS, SPT, TDC
Published: May 22, 2025 by: Zacks Investment Research
Sentiment: Positive

Five big data firms to buy for short-term gains are: CFLT, BLKB, SPT, HUBS, TDC.

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image for news 5 Big Data Stocks to Buy for Stellar Returns in the Short Term
Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
CRM, HUBS
Published: May 19, 2025 by: Zacks Investment Research
Sentiment: Positive

Why investors should use the Zacks Earnings ESP tool to help find stocks that are poised to top quarterly earnings estimates.

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image for news Why Investors Need to Take Advantage of These 2 Computer and Technology Stocks Now
Why HubSpot (HUBS) is a Top Momentum Stock for the Long-Term
HUBS
Published: May 14, 2025 by: Zacks Investment Research
Sentiment: Positive

Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Style Scores.

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image for news Why HubSpot (HUBS) is a Top Momentum Stock for the Long-Term
HubSpot Q1 Earnings Beat Estimates on Solid Revenue Growth
HUBS
Published: May 09, 2025 by: Zacks Investment Research
Sentiment: Positive

HUBS reports revenue growth year over year, backed by solid demand in multiple verticals.

Read More
image for news HubSpot Q1 Earnings Beat Estimates on Solid Revenue Growth
HubSpot (HUBS) Q1 Earnings: How Key Metrics Compare to Wall Street Estimates
HUBS
Published: May 08, 2025 by: Zacks Investment Research
Sentiment: Positive

The headline numbers for HubSpot (HUBS) give insight into how the company performed in the quarter ended March 2025, but it may be worthwhile to compare some of its key metrics to Wall Street estimates and the year-ago actuals.

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image for news HubSpot (HUBS) Q1 Earnings: How Key Metrics Compare to Wall Street Estimates

About HubSpot, Inc. (HUBS)

  • IPO Date 2014-10-09
  • Website https://www.hubspot.com
  • Industry Software - Application
  • CEO Yamini Rangan
  • Employees 8574

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform for businesses in the Americas, Europe, and the Asia Pacific. The company's CRM platform includes marketing, sales, service, and content management systems, as well as integrated applications, such as search engine optimization, blogging, website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, knowledge base, commerce, conversation routing, video hosting, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting. It also offers professional services to educate and train customers on how to leverage its CRM platform, as well as phone and/or email and chat-based support services. The company serves mid-market business-to-business companies. HubSpot, Inc. was incorporated in 2005 and is headquartered in Cambridge, Massachusetts.