Alphabet Inc. (GOOG)

US — Technology Sector
Peers: MSFT  META  AAPL  TSM  NVDA  AVGO  CSCO  GRMN  FLEX  EXLS 

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Key Metrics & Ratings

  • symbol GOOG
  • Rev/Share 33.3723
  • Book/Share 34.3962
  • PB 9.429
  • Debt/Equity 0.1735
  • CurrentRatio 2.0053
  • ROIC 0.2181

 

  • MktCap 3923298938164.0
  • FreeCF/Share 6.0686
  • PFCF 53.5487
  • PE 29.6248
  • Debt/Assets 0.121
  • DivYield 0.0026
  • ROE 0.35

 

  • Rating B+
  • Score 3
  • Recommendation Neutral
  • P/E Score 2
  • DCF Score 3
  • P/B Score 1
  • D/E Score 3

Recent Analyst Ratings

Type Ticker Analyst Firm Previous Rating Current Rating Previous Price Target Current Price Target Date
Reiterated GOOG Pivotal Research Group -- Buy $400 $420 Feb. 5, 2026
Upgrade GOOG Raymond James Outperform Strong Buy -- $400 Jan. 22, 2026
Reiterated GOOG TD Cowen -- Buy $350 $355 Jan. 13, 2026
Reiterated GOOG Canaccord Genuity -- Buy $330 $390 Jan. 7, 2026
Reiterated GOOG Pivotal Research Group -- Buy $350 $400 Dec. 5, 2025
Reiterated GOOG Piper Sandler -- Overweight $285 $330 Oct. 30, 2025
Reiterated GOOG Jefferies -- Buy $285 $320 Oct. 30, 2025
Reiterated GOOG JP Morgan -- Overweight $300 $340 Oct. 30, 2025
Reiterated GOOG Wolfe Research -- Outperform $290 $350 Oct. 30, 2025
Reiterated GOOG BofA Securities -- Buy $280 $335 Oct. 30, 2025

News

Alphabet: My Thesis Played Out, Now It's Time For Caution (Rating Downgrade)
GOOG, GOOGL
Published: September 30, 2025 by: Seeking Alpha
Sentiment: Neutral

Alphabet Inc. is downgraded from Strong Buy to Buy due to valuation and increased macroeconomic risks, despite strong business fundamentals. GOOG's search dominance remains unchallenged, with no significant user or advertiser shift to Bing, and regulatory risks have eased. Gemini AI has caught up with ChatGPT, attracting interest from Meta and strengthening Alphabet's competitive position across business segments.

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image for news Alphabet: My Thesis Played Out, Now It's Time For Caution (Rating Downgrade)
Meta and Google Are AI Winners. Why Pinterest Could Join Them.
GOOG, GOOGL, META, PINS
Published: September 30, 2025 by: Barrons
Sentiment: Positive

Online advertising could be set to gain from an “AI land grab” that could accelerate the whole market, according to Mizuho.

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image for news Meta and Google Are AI Winners. Why Pinterest Could Join Them.
Google's AI Mode adds images as search giant tries to keep pace with rivals
GOOG, GOOGL
Published: September 30, 2025 by: CNBC
Sentiment: Positive

Google is adding visual results to its artificial intelligence-powered search experience called AI Mode. AI Mode launched in the U.S. in May as a primarily text-based tool that could answer questions using natural language.

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image for news Google's AI Mode adds images as search giant tries to keep pace with rivals
CRWV vs. GOOGL: Which AI Infrastructure Stock is the Better Buy Now?
CRWV, GOOG, GOOGL
Published: September 30, 2025 by: Zacks Investment Research
Sentiment: Positive

CRWV's explosive growth and OpenAI contracts face off against GOOGL's scale, diversification and financial strength in the AI infrastructure race.

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image for news CRWV vs. GOOGL: Which AI Infrastructure Stock is the Better Buy Now?
Wall Street Breakfast Podcast: Weed Stocks Light Up
ACB, CGC, CRON, CURLF, GOOG, GOOGL, MCD, MSOS, TLRY
Published: September 30, 2025 by: Seeking Alpha
Sentiment: Positive

Cannabis stocks surged after Trump endorsed CBD for senior healthcare, citing its potential to revolutionize treatment and reduce healthcare costs. Shares of TLRY, CGC, CRON, and ACB soared double digits, with related ETFs MSOS and MJ also posting significant gains.

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image for news Wall Street Breakfast Podcast: Weed Stocks Light Up
Top A.I. Researchers Leave OpenAI, Google and Meta for New Start-Up
GOOG, GOOGL, META
Published: September 30, 2025 by: NYTimes
Sentiment: Neutral

Founded by a co-creator of ChatGPT, Periodic Labs aims to build artificial intelligence that can accelerate discoveries in physics, chemistry and other fields.

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image for news Top A.I. Researchers Leave OpenAI, Google and Meta for New Start-Up
Could This Undervalued AI Company Be a 10-Bagger in 5 Years?
GOOG, GOOGL
Published: September 30, 2025 by: The Motley Fool
Sentiment: Positive

Artificial intelligence (AI) companies have been soaring in recent years -- so you wouldn't necessarily think that these players could be undervalued. But some, even high-quality companies that have proven themselves, still offer investors amazing buying opportunities.

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image for news Could This Undervalued AI Company Be a 10-Bagger in 5 Years?
YouTube to settle lawsuit with Trump for banning his account
GOOG, GOOGL
Published: September 29, 2025 by: Skynews
Sentiment: Neutral

YouTube has agreed to pay $24.5m (£18.1m) to settle a lawsuit brought by Donald Trump after it banned his account following the January 6 Capitol riot.

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image for news YouTube to settle lawsuit with Trump for banning his account
The Best Quantum-AI Stock to Invest $1,000 in Right Now
GOOG, GOOGL
Published: September 29, 2025 by: The Motley Fool
Sentiment: Neutral

The primary tech investment trend is currently artificial intelligence (AI). All of the AI hyperscalers are dumping billions of dollars into building out AI computing capacity to push the limits of what's possible.

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image for news The Best Quantum-AI Stock to Invest $1,000 in Right Now
Alphabet: Quiet AI Leader
GOOG, GOOGL
Published: September 29, 2025 by: Seeking Alpha
Sentiment: Neutral

Google remains the AI leader among large-cap tech, yet its stock valuation lags peers. Gemini is quickly taking generative AI market share and has overtaken ChatGPT as the app download leader. The massive Google Cloud backlog and mid-year surge are very positive indications for the future.

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image for news Alphabet: Quiet AI Leader
The Oracle of Boston Recently Loaded Up on These 3 Standout Stocks
DG, FI, GOOG, GOOGL
Published: September 29, 2025 by: 24/7 Wall Street
Sentiment: Positive

Billionaire investor Seth Klarman, who has a net worth of more than $1 billion, is a very smart portfolio manager who runs the show over at Baupost Group.

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image for news The Oracle of Boston Recently Loaded Up on These 3 Standout Stocks
Google's rivalry with OpenAI just got more heated as a new threat to search emerges
GOOG, GOOGL
Published: September 29, 2025 by: Market Watch
Sentiment: Negative

ChatGPT Pulse sends users proactive, personalized recommendations and poses a new threat to the search industry that could challenge Google's dominance.

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image for news Google's rivalry with OpenAI just got more heated as a new threat to search emerges
The GOOGL Stock Shareholder Jackpot
GOOG, GOOGL
Published: September 29, 2025 by: Forbes
Sentiment: Positive

Over the past 10 years, Alphabet stock (NASDAQ: GOOGL) has provided an impressive $343 billion to its shareholders through actual cash in the form of dividends and buybacks. This shareholder-centric approach has accelerated dramatically in 2025, with the stock delivering an exceptional 30% return year-to-date, substantially outperforming the broader market and cementing its position among the year's top-performing mega-cap technology stocks.

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image for news The GOOGL Stock Shareholder Jackpot
Alphabet Inc. (GOOG) is Attracting Investor Attention: Here is What You Should Know
GOOG, GOOGL
Published: September 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Alphabet (GOOG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.

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image for news Alphabet Inc. (GOOG) is Attracting Investor Attention: Here is What You Should Know
Is Trending Stock Alphabet Inc. (GOOGL) a Buy Now?
GOOG, GOOGL
Published: September 26, 2025 by: Zacks Investment Research
Sentiment: Positive

Recently, Zacks.com users have been paying close attention to Alphabet (GOOGL). This makes it worthwhile to examine what the stock has in store.

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image for news Is Trending Stock Alphabet Inc. (GOOGL) a Buy Now?
Google Just Made Cipher Mining An AI-Crypto Hybrid Bet
CIFR, GOOG, GOOGL
Published: September 25, 2025 by: Benzinga
Sentiment: Positive

Cipher Mining Inc (NASDAQ: CIFR) just landed one of the most eye-catching endorsements in crypto infrastructure: Alphabet Inc (NASDAQ: GOOGL) (NASDAQ: GOOG). Google took a 5.4% stake in the Bitcoin (CRYPTO: BTC) miner, securing roughly 24 million warrants as part of a 10-year, $5 billion AI hosting deal.

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image for news Google Just Made Cipher Mining An AI-Crypto Hybrid Bet
Google Asks Supreme Court to Intervene in Dispute With Fortnite Creator
GOOG, GOOGL
Published: September 25, 2025 by: NYTimes
Sentiment: Neutral

The case could rewrite the rules on how businesses make money on Google's smartphone operating system.

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image for news Google Asks Supreme Court to Intervene in Dispute With Fortnite Creator
Google, Flo Health to pay $56 million in period-tracking app privacy case
GOOG, GOOGL
Published: September 25, 2025 by: Reuters
Sentiment: Negative

Google and app developer Flo Health will pay $56 million to settle a class action claiming they violated the privacy of millions of Flo app users by collecting information about their menstrual health cycles, and using it for targeted advertising.

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image for news Google, Flo Health to pay $56 million in period-tracking app privacy case
Google asks US Supreme Court to freeze app store injunction in Epic Games case
GOOG, GOOGL
Published: September 25, 2025 by: Reuters
Sentiment: Neutral

Alphabet's Google said it has urged the U.S. Supreme Court to halt key parts of a judge's order that would force major changes to its app store Play, as it prepares to appeal a decision in a lawsuit brought by "Fortnite" maker Epic Games.

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image for news Google asks US Supreme Court to freeze app store injunction in Epic Games case
Despite Google's recent victory, a flurry of competition cases could still change how the tech giants do business
GOOG, GOOGL
Published: September 24, 2025 by: TechXplore
Sentiment: Neutral

A US judge recently decided not to break up Google, despite a ruling last year that the company held a monopoly in the online search market. Between Google, Microsoft, Apple, Amazon and Meta, there are more than 45 ongoing antitrust investigations in the EU (the majority under the new EU Digital Markets Act) and in the US.

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image for news Despite Google's recent victory, a flurry of competition cases could still change how the tech giants do business
Google: Near-Term Might Be Stretched, But It Is Still A Long-Term Winner
GOOG, GOOGL
Published: September 24, 2025 by: Seeking Alpha
Sentiment: Positive

Alphabet (GOOG) remains a long-term buy as AI and cloud demand drive robust revenue growth and continued Google Search dominance. GOOG's aggressive capex for AI, especially Gemini integration, supports its leadership ambitions and diversified revenue streams despite temporary margin pressure. Financials are strong, with impressive liquidity, profitability ratios, and free cash flow, making valuation concerns less worrisome for patient investors.

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image for news Google: Near-Term Might Be Stretched, But It Is Still A Long-Term Winner
Waymo is getting into the corporate travel business
GOOG, GOOGL
Published: September 24, 2025 by: TechCrunch
Sentiment: Positive

Waymo's ever-expanding robotaxi aspirations have spread to the corporate world. The Alphabet-owned self-driving vehicle unit has launched “Waymo for Business,” a new service designed for companies to set up accounts so their employees can access robotaxis in cities like Los Angeles, Phoenix, and San Francisco.

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image for news Waymo is getting into the corporate travel business
Big Tech Charts Paths on AI, Infrastructure and Regulation
AMZN, GOOG, GOOGL, MSFT
Published: September 23, 2025 by: PYMNTS
Sentiment: Positive

Amazon, Google and Microsoft set out their latest moves on artificial intelligence and infrastructure in the past week, underscoring how the industry's largest firms are positioning themselves for growth under mounting regulatory and policy scrutiny.

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image for news Big Tech Charts Paths on AI, Infrastructure and Regulation
EU queries Apple, Google, Microsoft over financial scams
AAPL, GOOG, GOOGL, MSFT
Published: September 23, 2025 by: TechXplore
Sentiment: Negative

The European Union on Tuesday demanded Big Tech players including Apple and Google explain what action they are taking against financial scams online, as Brussels seeks to show it is not shying away from enforcing its rules.

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image for news EU queries Apple, Google, Microsoft over financial scams
Lyft Hits The Open Road With Waymo Partnership
GOOG, GOOGL, LYFT
Published: September 23, 2025 by: Seeking Alpha
Sentiment: Positive

Lyft surged over 40% this month after announcing an important autonomous ride-sharing partnership with Google's Waymo, signaling strong growth potential. The Waymo deal positions LYFT to leverage its fleet management and app infrastructure, enabling expansion with minimal manpower and new AV-focused facilities. After a recent $450M debt offering, LYFT's valuation remains attractive versus Uber, with record-high active riders, improving margins, and robust free cash flow.

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image for news Lyft Hits The Open Road With Waymo Partnership
Why Alphabet (GOOGL) is a Top Stock for the Long-Term
GOOG, GOOGL
Published: September 23, 2025 by: Zacks Investment Research
Sentiment: Positive

The Zacks Focus List offers investors a way to easily find top-rated stocks and build a winning investment portfolio. Here's why you should take advantage.

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image for news Why Alphabet (GOOGL) is a Top Stock for the Long-Term
Alphabet Stock Is on Fire. Microsoft's Is Ice Cold.
GOOG, GOOGL, MSFT
Published: September 22, 2025 by: Barrons
Sentiment: Positive

Microsoft has lagged behind its big tech rivals this quarter. But its bull case is solid.

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image for news Alphabet Stock Is on Fire. Microsoft's Is Ice Cold.
Alphabet brushes off new challenge as Google faces ad-tech trial
GOOG, GOOGL
Published: September 22, 2025 by: Proactive Investors
Sentiment: Neutral

Alphabet Inc (NASDAQ:GOOG) shares shrugged off another potential blow to Google's dominance, even as the company braced for a fresh courtroom battle over its digital advertising empire. A federal trial opening Monday in Alexandria, Virginia, will determine how to rein in what a judge has already ruled to be an illegal monopoly in Google's ad technology.

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image for news Alphabet brushes off new challenge as Google faces ad-tech trial
GOOGL's $3T Valuation & Gemini's A.I. "Momentum"
GOOG, GOOGL
Published: September 19, 2025 by: Schwab Network
Sentiment: Positive

Austin Lyons joins Morning Movers to discuss the meteoric rise in Alphabet's (GOOGL) valuation as the Google-parent company surpassed a $3T market cap this week. He flagged the Google Gemini app surpassing OpenAI's ChatGPT in the Apple (AAPL) App store as a potential momentum shift.

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image for news GOOGL's $3T Valuation & Gemini's A.I. "Momentum"
PayPal and Google Want to Help You Shop Online With AI
GOOG, GOOGL, PYPL
Published: September 18, 2025 by: Investopedia
Sentiment: Neutral

PayPal and Google are teaming up to help you shop online with artificial intelligence.

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image for news PayPal and Google Want to Help You Shop Online With AI

About Alphabet Inc. (GOOG)

  • IPO Date 2004-08-19
  • Website https://abc.xyz
  • Industry Internet Content & Information
  • CEO Sundar Pichai
  • Employees 185719

Alphabet Inc. offers various products and platforms in the United States, Europe, the Middle East, Africa, the Asia-Pacific, Canada, and Latin America. It operates through Google Services, Google Cloud, and Other Bets segments. The Google Services segment provides products and services, including ads, Android, Chrome, devices, Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. It is also involved in the sale of apps and in-app purchases and digital content in the Google Play and YouTube; and devices, as well as in the provision of YouTube consumer subscription services. The Google Cloud segment offers infrastructure, cybersecurity, databases, analytics, AI, and other services; Google Workspace that include cloud-based communication and collaboration tools for enterprises, such as Gmail, Docs, Drive, Calendar, and Meet; and other services for enterprise customers. The Other Bets segment sells healthcare-related and internet services. The company was incorporated in 1998 and is headquartered in Mountain View, California.